Business Breakfast – Social Media - LSZ Consulting

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Für welche Bereiche in Ihrem Unternehmen könnte „Social Media“ gewinnbringend genutzt werden? Item 9; Mehrfachnennungen erlaubt 80% 25% 36% 55% 5% Marketing Produktentwicklung Verkauf Kundenservice Keinen 11% Knowledge Management, HR, Interne Kommunikation © 2011 Capgemini – All rights reserved Business_Breakfast_2011_Social_Media.pptx 12
Social Business Transformation - Social Media Opportunities Increase Sales Extend Potential Customer Base Customer Satisfaction Lower Costs Increase Productivity Lower Costs Sales �Maximise group of people who get in touch with your products and services �Increase ease with which you can contact your audience �Transparency and instant feedback help to increase sales Service �Provide service before a complaint reaches your company �Facilitate costumers to support one another �Reduce response time and lower costs Production �Less meetings and emails will reduce costs �Find the right people more quickly �Get support when needed �Have a better understanding of what colleagues are working on Increase Productivity Lower Costs Increase Success Rate Lower Costs Reduce TTM Increase Employee Loyalty Lower Costs Marketing �Enable positive user-user interaction on the social cloud �Low-cost way to get a powerful message across �Increase budget to manage the negative messages, as they spread faster Product Development �Listen to your (potential) customers �Optimize portfolio of products and services �Leverage the creativity and knowledge of the crowd �Lower development costs, reduce time to market and increase success rate Recruitment/HR �Find the right employees, at a lower cost �Increase employee loyalty and satisfaction, which again reduces recruitment costs © 2011 Capgemini – All rights reserved Business_Breakfast_2011_Social_Media.pptx 13
Page 1 and 2: Business Breakfast - Social Media D
Page 3 and 4: Through 2015, 80% of enterprises wi
Page 5 and 6: Wenn Sie an die folgenden Begriffe
Page 7 and 8: Für welche/n Zweck/e glauben Sie w
Page 9 and 10: 78% der Konsumenten vertrauen ihrer
Page 11: In welchen Bereichen kann man „So
Page 15 and 16: © 2011 Capgemini - All rights rese
Page 17 and 18: © 2011 Capgemini - All rights rese
Page 19 and 20: Listening is the first step in a co
Page 21: Thank you very much for your attent

Business Breakfast – Social Media - LSZ Consulting

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