Outdoor advertising - Media information - EuroBLECH 2012

Media information
Outdoor advertising
EuroBLECH 2012

Media information
Page 2
Advertising your trade fair
appearance
In many sectors of business, companies need to have more than just convincing
products. Especially companies who are active internationally need to communicate
their core competencies in a compelling way if they want to stand out from the
competition. The more skilled a company is at using the various marketing options
available, the more it will raise awareness among its target groups and generate
more business leads. Advertise where it counts: Harness the exhibition setting with
its numerous trade visitors to your marketing needs. Make an impact on your future
customers right as they arrive at the exhibition grounds and be their first contact
at the entrance areas, taxi stands and car parks. You can also take advantage of
exclusive premium advertising space in our halls as well as innovative advertising
options on the exhibition grounds to generate valuable leads! Choose your advertising
spaces from a wealth of available options. You can count on the specialists at
Deutsche Messe for helpful advice – needless to say, free of charge!
List of contents
Boards 3
Frames 4
Advertising towers 5-6
3-sided poster stands 7
Advertising columns 8
Big banner 9
Big poster
Billboards in inter-
10
hall passageways 11
Billboards at the East 3 entrance 12
Advertising cubes 13
Skywalk advertising 14-22
XL poster 23-25
XL poster mounted on hall facades 26-27
Messe shuttle 28
SwingCards 29
Ad locations 30-31
Contacts 32

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Page 3
Boards
A particularly eye-catching option in high-traffic areas like taxi stands, entrance and
exit gates, car parks and public transport stations is a five-meter-wide board. They
can be seen from considerable distances and their striking size makes them an ideal
way to draw attention to your trade fair appearance.
Dimensions
W 5.00 m x H 0.90 m
Material and processing
Supply of the backplates, digital print production,
laminating of the prints onto the backplates, assembly and disassembly
Format
double-sided
Quantities and sites
No. Site Quantity
3 Northern tram terminal 15
4 West 1 entrance 9
5 Karlsruher Strasse, West 1 car park 16
6 Kronsbergstrasse, West 1 car park 15
7 South 1 entrance 14
Unit price (subject to VAT)
No. Media Production
3 – 7 € 500 € 950

Media information
Page 4
Frames
Our framed posters are placed around car parks and entrance gates. They are
mounted on walls and fences at eye level to ensure your advertising slogans catch
the attention of trade fair visitors. A series of images is a particularly effective way
of using this medium.
Dimensions
W 2.50 m x H 2.00 m
Material and processing
Supply of the backplates, digital print production,
laminating of the prints onto the backplates, assembly and disassembly
Format
one-sided
Quantities and sites
No. Site Quantity
C Fence at West 2 entrance 25
D Fence on Karlsruher Strasse, opposite West 1 entrance 21
F Fence at South 1 entrance 17
Unit price (subject to VAT)
Media € 300
Production € 690

Media information
Page 5
Advertising towers
With an advertising surface measuring more than 160 square meters on four sides,
our advertising towers represent a premium form of advertising space. Around ten
meters high, these towers are visible from a great distance and are guaranteed to
attract the attention of your target groups, thanks to their prominent placement
directly at the exhibition grounds and in the entrance areas.
Dimensions
W 4.10 m x H 9.90 m
one-piece panel: W 16.40 m x H 9.90 m
Material and processing
Digital print production of the one-piece panel, positioning of the
supporting frame (including ballasting), assembly and disassembly
Format
4-sided
Sites (see Ad locations page 31)
No. Site No. Site
1 North 4 car park 6 A Europaplatz - North 1
2 North 4 car park 6 B North 1 entrance
3 North 4 car park 10 West 36-39 car park
4 North 3 car park 12 West 36-39 car park
5 North 3 car park 13 West 40-44 car park
6 Tram terminal / Europaallee 14 West 36-39 car park

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Advertising towers
Sites
No. Site No. Site
15 West 40-44 car park 25 South entrance
16 West 35 car park 27 South 29 car park
17 West 35 car park 28 South 28 car park
18 West Skywalk / West 1 entrance 29 South Skywalk
19 West Skywalk / West 1 entrance 30 South 27 car park
20 West Skywalk / West 1 entrance 40 Hall 6, CC North side
21 West Skywalk / West 1 entrance 41 Hall 7, Hall 8, CC South side
22 West 34 car park 45 Hall 11, Hall 14
23 West 34 car park 46 Open air site, Hall 12, P 32
24 Mobile home lot 47 Open air site, Hall 12
Please inquire for further sites.
Unit price (subject to VAT)
No. Media Production
1, 6A, 6B, 20, 40-42, 45-47 € 7,800 € 10,500
2-4, 6, 25, 19, 21 € 7,100 € 10,500
5, 10-18, 22-24, 27-30 € 6,400 € 10,500

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Page 7
3-sided poster stands
These three-sided advertising spaces in A0 poster format are bound to catch the eye
of passers-by, no matter which way they are going. The distinctive pyramids can be
booked as a set and placed in ten ideal locations at every entranceway and at the
exhibition grounds.
Dimensions
DIN A0: W 0.84 m x H 1.19 m
Material and processing
Foil, digital print production, assembly and disassembly
Format
3-sided
Quantities and sites
1 set Consisting of 10 poster stands at various
locations around the site
Total sets available 9 sets
Set price (subject to VAT)
Media € 1,900
Production € 1,300

Media information
NEW!
Page 8
Advertising columns
These prominent ad spaces located near East 3
entrance are perfect for giving your customers
an additional image boost. These four-sided
advertising spaces are bound to catch the eye
of passers-by, no matter which way they are going.
Dimensions
W 0.52 m x H 2.50 m
Material and processing
Supply of the backplates, digital print production, assembly and disassembly
Format
4-sided
Quantities and sites
No. Site Quantity
6-14 East 3 entrace 9
Unit price (subject to VAT)
Media € 470
Production € 690

Media information
NEW!
Page 9
Big banner
A particularly eye-catching option in the hightraffic
northern and western part of the exhibition
grounds is a Big banner. This ad spaces are
guaranteed to attract the attention of your target
groups, thanks to their prominent placement at
North 1 and West 1 entrances.
Dimensions
BB 7-9 W 2.70 m x H 8.70 m
BB 10-12 W 4.80 m x H 2.30 m
Material and processing
BB 7-9 Mesh, digital print production, assembly + disassembly
BB 10-12 Frontlit, digital print production, assembly + disassembly
Format
one-sided
Quantities and sites
No. Site Quantity
BB 7-9 North 1 entrance 3
BB 10 - 12 West 1 entrance 3
Unit price (subject to VAT)
No. Media Production
BB 7-9 € 3,700 € 1,400
BB 10-12 € 3,500 € 1,250

Media information
NEW!
Page 10
Big poster
Posted in the connecting zones between hall 11 and 14 these big posters are a real
eye-catcher. Display several large-format posters lined up in a row – the ideal advertising
medium for product series or for branding an entire hall connecting zone with
your own corporate design.
Dimensions
W 1.30 m x H 1.80 m
Material and processing
Self-stick foil, digital print production, assembly + disassembly
Format
one-sided and two-sided
Quantities and sites
No. Site Quantity
BP 1-28 Connecting zone Hall 11/14, two-sided posting 28
Unit price, one-sided, (subject to VAT)
Media € 300
Production € 150

Media information
NEW!
Page 11
Billboards in inter-hall
passageways
This brand-new option lets you grab visitors’ attention as they cross over from one
hall to the next via covered passageways.
Dimensions
W 5.00 m x H 1.30 m
Material and processing
Digital print production on Frontlit, assembly + disassembly
Format
one-sided
Quantities and sites
on request
Unit price (subject to VAT)
Media € 1,200
Production € 650

Media information
NEW!
Page 12
Billboards at the East 3 entrance
Located at the East 3 entrance, these large billboards are real eye-catchers. By group-
ing several of them you can easily promote an entire product range.
Dimensions
W 3.42 m x H 2.28 m
Material and processing
Digital print production on Frontlit, assembly + disassembly
Format
one-sided
Quantities and sites
No. Site Quantity
1-4 East 3 entrance 4
Unit price (subject to VAT)
Media € 950
Production € 980

Media information
NEW!
Page 13
Advertising cubes
Bearing a total of six advertising surfaces, these advertising cubes are guaranteed
to grab the attention of passersby in any direction. These eye-catching advertising
cubes can be flexibly positioned in a number of places around the exhibition
grounds – contact us!
Dimensions
Per side: W 1.00 m x H 1.00 m
Material and processing
Foil, digital print production, assembly and disassembly
Format
6-sided
Quantities and sites
No. Site Quantity
1-10 various locations around the exhibition grounds 10
Unit price (subject to VAT)
Media € 450
Production € 480

Media information
Page 14
Skywalk advertising
Tens of thousands of exhibitors and visitors use the southern and western Sky-
walks every day, as these represent an ideal, weatherproof way to reach the heavily
frequented entrance gates from the large car parks to the south of the exhibition
complex or the “Hannover Messe/Laatzen” train station to the west.
Skywalk posters, one-sided
Catch visitors’ attention as they glide along on the Skywalker people-mover, with
plenty of time to cast their gaze upon your posters mounted right alongside. A great
way to promote products, especially for multiple motifs or repeat exposure.
Dimensions
Approx. W 1.30 m x H 0.90 m
Material and processing
Self-stick foil, digital print production, assembly + disassembly
Format
one-sided
Quantities and sites
No. Site Quantity
W 1-300 West Skywalk 260
S 1-367 South Skywalk 326
Unit price (subject to VAT)
Media West: € 175 / South: € 150
Production € 125

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Page 15
Skywalk advertising
Skywalk posters, double-sided
Two-sided Skywalk posters are perfect for reaching your target audience as they
approch or leave the West Skywalk via the stairs or escalators, right at eye level and
viewable from both sides.
Dimensions
W 1.30 m x H 0.85 m
Material and processing
Self-stick foil, digital print production, assembly + disassembly
Format
double-sided
Quantities and sites
No. Site Quantity
WD 1-10 West Skywalk, train station 10
WD 11-22 West Skywalk, West 1 entrance 12
Unit price (subject to VAT)
Media € 350
Production € 250

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Page 16
Skywalk advertising
Billboard
As visitors stream through the Skywalk, you can be sure of standing out on bill-
boards mounted right above the escalators. Skywalk billboards are perfect for giving
your customers a warm welcome or scoring an additional image boost and leaving a
lasting impression as they head for home.
Dimensions
W 3.70 m x H 2.40 m
Material and processing
Digital print production on Frontlit, assembly + disassembly
Format
one-sided
Quantities and sites
No. Site Quantity
1 West Skywalk, train station 1
2 West Skywalk, West 1 entrance 1
Unit price (subject to VAT)
No. Media Production
1 € 1,800 € 1,100
2 € 3,300 € 1,100

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Page 17
Skywalk advertising
Skyboard
Use the Skyboard to grab the attention of huge crowds as they stream out of the
railway station and head for the Skywalk on their way to the show. The Skyboard is
positioned directly over the west entrance to the Skywalk, making it one of the most
attractive locations in this high-traffic area near the West entrance to the grounds.
Dimensions
W 3.80 m x H 2.50 m
Material and processing
Digital print production on Frontlit, assembly + disassembly
Format
one-sided
Quantities and sites
No. Site Quantity
1 West Skywalk, train station 1
Unit price (subject to VAT)
Media € 3,800
Production € 1,100

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Page 18
Skywalk advertising
Special Skywalk poster
Your ads cannot be missed on the zigzag walkway connecting the South Skywalk
with the East 3 entrance. As visitors follow each bend of the walkway, your message
will pop right out at them.
Dimensions
W 1.30 m x H 0.85 m
Material and processing
Self-stick foil, digital print production, assembly + disassembly
Format
one-sided
Quantities and sites
No. Site Quantity
SB 1-46 South Skywalk, bridge to East 3 entrance 46
Unit price (subject to VAT)
Media € 200
Production € 125

Media information
Page 19
Skywalk advertising
Mega Skywalk banner, South Skywalk
Big is beautiful! To really stand out in the South and West Skywalks, mega Skywalk
banners are just what you need.
Dimensions
W 1.85 m x H 2.10 m
Height lower handrail: approx. 0.24 m - 0.30 m
Height middle handrail: approx. 0.41 m - 0.47 m
Height upper handrail: approx. 0.95 m - 1.01 m
Material and processing
Digitex, digital print production, assembly + disassembly
Format
one-sided
Quantities and sites
No. Site Quantity
1-40 South Skywalk approx. 40
Unit price (subject to VAT)
Media € 650
Production € 500

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Page 20
Skywalk advertising
Mega Skywalk banner, West Skywalk
Dimensions
W 2.06 m x H 2.40 m
Material and processing
Digitex, digital print production, assembly + disassembly
Format
one-sided
Quantities and sites
No. Site Quantity
1-40 West Skywalk approx. 40
Unit price (subject to VAT)
Media € 800
Production € 520

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Page 21
Skywalk advertising
Skywalk super billboard
Super billboards make a huge 14-square-meter (!) impression on users of the South
car park as they enter or leave the South Skywalk.
Dimensions
W 2.80 m x H 5.06 m
Material and processing
Frontlit, digital print production, assembly + disassembly
Format
one-sided
Quantities and sites
No. Site Quantity
1 South Skywalk / South car park 2
Unit price (subject to VAT)
Media € 2,800
Production € 1,300

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Page 22
Skywalk advertising
Floor graphics
Show your customers the way to go … straight to your stand! Floor graphics are
every bit as effective as they are attractive.
Dimensions
W 3.00 m x H 1.30 m
Material and processing
Special self-stick foil, digital print production, assembly + disassembly
Format
one-sided
Quantities and sites
Site Quantity
West Skywalk 16
South Skywalk 22
Unit price (subject to VAT)
Media Production
West Skywalk € 750 € 495
South Skywalk € 640 € 495

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Page 23
XL poster
These extremely large surfaces in poster formats of up to 275 square meters lend them-
selves to all kinds of designs and radiate a strong, assertive impression. Our high-quality
production standards impart a powerful impact to your advertising slogans in prominent
locations like the main access roads or the front side of on-site parking ramps.
Dimensions
No. 1 165 m 2 (W 15 m x H 11 m)
No. 2 165 m 2 (W 15 m x H 11 m)
No. 3 192,5 m 2 (W 17.5 m x H 11 m)
No. 4 192,5 m 2 (W 17.5 m x H 11 m)
No. 13 273 m 2 (W 26 m x H 10,50 m)
No. 14 273 m 2 (W 26 m x H 10,50 m)
No. 17 90 m 2 (W 10 m x H 9 m)
No. 19 2 x 21 m 2 = 42 m 2 (each with W 3.50 m x H 6 m)
No. 20 2 x 21 m 2 = 42 m 2 (each with W 3.50 m x H 6 m)
No. 21 2 x 21 m 2 = 42 m 2 (each with W 3.50 m x H 6 m)

Media information
Page 24
XL poster
Material and processing
Digital print production on Frontlit, assembly and disassembly, lighting
Quantities and sites
No. Site
1-4 Excellent visibility from the adjacent expressway plus at the exit
ramp for traffic heading to the North entrance
13-14 Directly across from the North car parks/ramps for cars and buses
Directly across from the “Messe/Nord” tram terminal serving the
North entrance Adjacent to the North entrances
17 Posters at eye level, in full view of the visitors who use the Skywalk
to proceed from the “Hannover Messe/Laatzen” train station to the
West entrance; visible even for those leaving the
train station in the direction of the Skywalk
19-21 On the stairway towers for the South Skywalk (which connects the
South car parks with the East 3 entrance), with very high visibility
for: a) visitors using the Skywalk; b) drivers approaching the
grounds from the south; c) IKEA visitors

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Page 25
XL poster
Media costs (subject to VAT)
No. 1+2 each with 165 m 2 € 13,500
No. 3+4 each with 192,5 m 2 € 12,500
No. 13+14 each with 260 m 2 € 17,000
No. 17 90 m 2 € 6,100
No. 19-21 each with 2 x 21 m 2 € 3,100
Production costs (subject to VAT)
No. 1-4 Special finishing required € 45,50 per m 2
No. 13, 14,
17
€ 37,50 per m 2
No. 19-21 € 42,50 per m 2
All rates specified also cover spotlighting so posters remain visible throughout
the evening hours.

Media information
NEW!
Page 26
XL poster mounted on hall facades
XL posters on the outer walls of our exhibition halls are impressive from near and
far. Brand the hall you’re exhibiting in with your own design or take advantage of
these giant-sized posters to steer visitors to your hall. These large-format posters are
guaranteed to capture visitors’ attention!
Dimensions und Sites
No. 30 100 m 2 (W 15 m x H 5 m) Hall 11
No. 31 75 m 2 (W 15 m x H 5 m) Hall 15
No. 32 75 m 2 (W 15 m x H 5 m) Hall 16
No. 33 100 m 2 (W 20 m x H 5 m) Hall 17
No. 35 100 m 2 (W 20 m x H 5 m) Hall 18
No. 37 100 m 2 (W 20 m x H 5 m) Hall 23
No. 38 100 m 2 (W 20 m x H 5 m) Hall 23
No. 39 100 m 2 (W 20 m x H 5 m) Hall 23
Additional locations available on request
Material and processing
Mesh, digital print production, assembly + disassembly

Media information
Page 27
XL poster mounted on hall facades
Unit price (subject to VAT)
Media Production
No. 30, Hall 11 € 9,500 € 3,500
No. 31, Hall 15 € 7,100 € 2,625
No. 32, Hall 16 € 7,100 € 2,625
No. 33, Hall 17 € 9,500 € 3,500
No. 35, Hall 18 € 9,500 € 3,500
No. 37, Hall 23 € 9,500 € 3,500
No. 38, Hall 23 € 9,500 € 3,500
No. 39, Hall 23 € 9,500 € 3,500

Media information
Page 28
Messe shuttle
Each eye-catching bus offers a huge 25 m² of total ad space, distributed on both
sides and the rear. Get right on board – for new business contacts! Our shuttle buses
cruise the grounds along regular routes, displaying 3-sided ads (left, right and back
side) in plain view of thousands of visitors every day. This makes shuttle buses an
ideal way of scoring major POS image gains and „driving“ customers straight to your
stand!
Dimensions
Left / right side each W 4.60 m x H 2.10 m
Back W 1.40 m x H 1.60 m
Material and processing
Foil, digital print production, assembly and disassembly
Quantities and sites
3 buses criss-crossing the showgrounds
Unit price (subject to VAT)
Media € 3,400
Production € 1,990

Media information
Page 29
SwingCards
Swing along – with SwingCards. These eye-catchers are hung inside our exhibition
shuttle buses and offer you an unusual opportunity to make a direct advertising impact
on your target groups. What is special about them: They are easily detachable,
so each passenger can take a card with them. Make the most of this exclusive, mobile
advertising option — for example in the form of coupons, information, invitations,
cards advertising your talk or product presentation or even a prize contest.
Dimensions
W 0.1 m x H 0.27 m
Material and processing, Sites
Advertising holders which are suspended from support rails in the interior of our
shuttle buses.
Format
double-sided
Quantity
SwingCard Package Quantity
1 package/bus = 100 cards
Total number of available packages 3 units
Package price / bus (subject to VAT)
Media € 990
Production € 260

Media information
NORTH 1
NORTH 2
NORTH 3
Page 30
NORTH
4
NORTH 9
NORTH 7
NORTH 10
NORTH 8
Skywalk
advertising
10
11
12
Skywalk
advertising
D
5
4
WEST 2
C
2
6
Boards
Big poster
Advertising columns
3-sided poster stands
C
SOUTH 2
SOUTH
33
Frames
15
Billboards at the East 3 entrance
Big banner
3
NORTH
8
9
7
SOUTH 30
7 F
SOUTH 1
NORD 3
SOUTH
32
SOUTH
31
EAST
11
EAST
12
EAST
13
EAST
14-15
EAST 3
IKEA
EAST
16
EAST
17-19
EAST 20
SOUTH
26
EAST
22-23
EAST
21

Media information
10
12
14
16
18
WEST 2
17
NORTH 1
NORTH 2
NORTH 3
SOUTH
33
Page 31
NORTH
4
6A
NORTH
6B
SOUTH 30
NORTH 9
NORTH 7
NORD 3
NORTH 10
NORTH 8
SOUTH
32
SOUTH
31
EAST
11
EAST
12
EAST
13
EAST
14-15
20
Skywalk
30
21
advertising 19
Skywalk
advertising
17 21
20
22
23
24
13
15
5 Advertising towers
2
XL poster
47
46
45
5
SOUTH 2
6
4
2
1
39
35
37
38
3
33
32
31
13
14
42
40
41
25
SOUTH 1
4
3
2
1
EAST 3
30
29
28
27
IKEA
19
EAST
16
EAST
17-19
EAST 20
SOUTH
26
EAST
22-23
EAST
21

Deutsche Messe
Messegelände
30521 Hannover
Germany
Tel. +49 511 89-0
Fax +49 511 89-32626
info@messe.de
www.messe.de
Contacts
Anke Robbers
Tel. +49 511 89-31227
E-Mail: advertising@messe.de
Sabina Kroll-Behrens
Tel. +49 511 89-31256
E-Mail: advertising@messe.de