Spring 2013 Catalog - Duke University Press
Spring 2013 Catalog - Duke University Press
Spring 2013 Catalog - Duke University Press
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Mad Men, Mad World<br />
Sex, Politics, Style, and the 1960s<br />
lauren m. e. goodlad, lilya kaganovsky<br />
& robert a. rushing, editors<br />
general interest<br />
Since the show’s debut in 2007, Mad<br />
Men has invited viewers to immerse<br />
themselves in the lush period settings,<br />
ruthless Madison Avenue advertising<br />
culture, and arresting characters at<br />
the center of its 1960s fictional world.<br />
Mad Men, Mad World is a comprehensive<br />
analysis of this groundbreaking<br />
TV series. Scholars from across the<br />
humanities consider the AMC drama<br />
from a fascinating array of perspectives,<br />
including fashion, history,<br />
architecture, civil rights, feminism,<br />
consumerism, art, cinema, and the<br />
serial format, as well as through<br />
theoretical frames such as critical race<br />
theory, gender, queer theory, global<br />
studies, and psychoanalysis.<br />
In the introduction, the editors explore the show’s popularity; its controversial<br />
representations of race, class, and gender; its powerful influence on aesthetics<br />
and style; and its unique use of period historicism and advertising as a way<br />
of speaking to our neoliberal moment. Mad Men, Mad World also includes an<br />
interview with Phil Abraham, an award-winning Mad Men director and cinematographer.<br />
Taken together, the essays demonstrate that understanding Mad<br />
Men means engaging the show not only as a reflection of the 1960s but also<br />
as a commentary on the present day.<br />
Contributors<br />
Michael Bérubé, Alexander Doty, Lauren M. E. Goodlad, Jim Hansen, Dianne Harris,<br />
Lynne Joyrich, Lilya Kaganovsky, Clarence Lang, Caroline Levine, Kent Ono, Dana Polan,<br />
Leslie Reagan, Mabel Rosenheck, Robert A. Rushing, Irene Small, Michael Szalay, Jeremy Varon<br />
TELEVISION<br />
March 456 pages, 97 illustrations paper, 978–0–8223–5418–5, $27.95/£18.99 cloth, 978–0–8223–5402–4, $99.95/£75.00<br />
Lauren M. E. Goodlad is <strong>University</strong> Scholar, Associate<br />
Professor of English, and Director of the Unit for Criticism<br />
and Interpretive Theory at the <strong>University</strong> of Illinois, Urbana-<br />
Champaign. Lilya Kaganovsky is Associate Professor of<br />
Slavic and Comparative Literature and Media and Cinema<br />
Studies at the <strong>University</strong> of Illinois, Urbana-Champaign.<br />
Robert A. Rushing is Associate Professor of Italian and<br />
Comparative Literature at the <strong>University</strong> of Illinois, Urbana-<br />
Champaign.<br />
“What a treat for me to delve into this work with so much<br />
academic and intellectual rigor—I love it!”—PHIL ABRAHAM,<br />
director, Mad Men<br />
“I read this collection with enormous pleasure. The essays<br />
are smart, creative, and original. Writing on matters from TV<br />
technology to the history of advertising, and from the early<br />
civil rights movement to analogies between Jews and nineteenth-century<br />
dandies, the contributors illuminate what turns<br />
out to be a very rich and charismatic cultural object. I think<br />
that Mad Men, Mad World will make a real splash.”—BRUCE<br />
ROBBINS, author of Perpetual War: Cosmopolitanism from<br />
the Viewpoint of Violence<br />
“The essays assembled in this collection pay careful, astute<br />
analytical attention to one of American television’s most<br />
significant contemporary series. Deepening its approach<br />
far beyond that of standard appreciations of ‘quality TV,’ this<br />
book illuminates Mad Men’s complex, powerful engagement<br />
with capitalism, national identity, race, and gender at a time<br />
when these categories are so evidently in flux.”—DIANE<br />
NEGRA, coeditor of Interrogating Postfeminism: Gender<br />
and the Politics of Popular Culture<br />
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