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Spring 2013 Catalog - Duke University Press

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Mad Men, Mad World<br />

Sex, Politics, Style, and the 1960s<br />

lauren m. e. goodlad, lilya kaganovsky<br />

& robert a. rushing, editors<br />

general interest<br />

Since the show’s debut in 2007, Mad<br />

Men has invited viewers to immerse<br />

themselves in the lush period settings,<br />

ruthless Madison Avenue advertising<br />

culture, and arresting characters at<br />

the center of its 1960s fictional world.<br />

Mad Men, Mad World is a comprehensive<br />

analysis of this groundbreaking<br />

TV series. Scholars from across the<br />

humanities consider the AMC drama<br />

from a fascinating array of perspectives,<br />

including fashion, history,<br />

architecture, civil rights, feminism,<br />

consumerism, art, cinema, and the<br />

serial format, as well as through<br />

theoretical frames such as critical race<br />

theory, gender, queer theory, global<br />

studies, and psychoanalysis.<br />

In the introduction, the editors explore the show’s popularity; its controversial<br />

representations of race, class, and gender; its powerful influence on aesthetics<br />

and style; and its unique use of period historicism and advertising as a way<br />

of speaking to our neoliberal moment. Mad Men, Mad World also includes an<br />

interview with Phil Abraham, an award-winning Mad Men director and cinematographer.<br />

Taken together, the essays demonstrate that understanding Mad<br />

Men means engaging the show not only as a reflection of the 1960s but also<br />

as a commentary on the present day.<br />

Contributors<br />

Michael Bérubé, Alexander Doty, Lauren M. E. Goodlad, Jim Hansen, Dianne Harris,<br />

Lynne Joyrich, Lilya Kaganovsky, Clarence Lang, Caroline Levine, Kent Ono, Dana Polan,<br />

Leslie Reagan, Mabel Rosenheck, Robert A. Rushing, Irene Small, Michael Szalay, Jeremy Varon<br />

TELEVISION<br />

March 456 pages, 97 illustrations paper, 978–0–8223–5418–5, $27.95/£18.99 cloth, 978–0–8223–5402–4, $99.95/£75.00<br />

Lauren M. E. Goodlad is <strong>University</strong> Scholar, Associate<br />

Professor of English, and Director of the Unit for Criticism<br />

and Interpretive Theory at the <strong>University</strong> of Illinois, Urbana-<br />

Champaign. Lilya Kaganovsky is Associate Professor of<br />

Slavic and Comparative Literature and Media and Cinema<br />

Studies at the <strong>University</strong> of Illinois, Urbana-Champaign.<br />

Robert A. Rushing is Associate Professor of Italian and<br />

Comparative Literature at the <strong>University</strong> of Illinois, Urbana-<br />

Champaign.<br />

“What a treat for me to delve into this work with so much<br />

academic and intellectual rigor—I love it!”—PHIL ABRAHAM,<br />

director, Mad Men<br />

“I read this collection with enormous pleasure. The essays<br />

are smart, creative, and original. Writing on matters from TV<br />

technology to the history of advertising, and from the early<br />

civil rights movement to analogies between Jews and nineteenth-century<br />

dandies, the contributors illuminate what turns<br />

out to be a very rich and charismatic cultural object. I think<br />

that Mad Men, Mad World will make a real splash.”—BRUCE<br />

ROBBINS, author of Perpetual War: Cosmopolitanism from<br />

the Viewpoint of Violence<br />

“The essays assembled in this collection pay careful, astute<br />

analytical attention to one of American television’s most<br />

significant contemporary series. Deepening its approach<br />

far beyond that of standard appreciations of ‘quality TV,’ this<br />

book illuminates Mad Men’s complex, powerful engagement<br />

with capitalism, national identity, race, and gender at a time<br />

when these categories are so evidently in flux.”—DIANE<br />

NEGRA, coeditor of Interrogating Postfeminism: Gender<br />

and the Politics of Popular Culture<br />

9

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