06.01.2013 Views

Spring 2013 Catalog - Duke University Press

Spring 2013 Catalog - Duke University Press

Spring 2013 Catalog - Duke University Press

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

10<br />

Pink Globalization<br />

Hello Kitty’s Trek across the Pacific<br />

christine r. yano<br />

“Christine R. Yano’s deep meditations on Hello Kitty provide us with dizzying<br />

detail while simultaneously explaining the allure of what is ostensibly only<br />

a childish character. Most studies on the circulation of Japanese popular<br />

culture take a macro view, looking at a spectrum of manga and anime<br />

as aspects of a cool cultural flow. Her achievement is to explore<br />

a specific commodity and its image, following the trajectory of Hello Kitty<br />

from Japan to the United States as she is created, produced, consumed,<br />

and endlessly discussed.”—LAURA MILLER, author of Beauty Up: Exploring<br />

Contemporary Japanese Body Aesthetics<br />

In Pink Globalization, Christine R.<br />

Yano examines the creation and rise<br />

of Hello Kitty as a part of Japanese<br />

Cute-Cool culture. Yano argues that<br />

the international popularity of<br />

Hello Kitty is one aspect of what she<br />

calls pink globalization—the spread<br />

of goods and images labeled cute<br />

(kawaii) from Japan to other parts<br />

of the industrial world. The concept<br />

of pink globalization connects the<br />

expansion of Japanese companies to<br />

overseas markets, the enhanced distribution of Japanese products,<br />

and the rise of Japan’s national cool (as suggested by the spread<br />

of manga and anime). She analyzes the changing complex of relations<br />

and identities surrounding the global reach of Hello Kitty’s<br />

cute culture, discussing the responses of both ardent fans and<br />

virulent detractors. Through interviews, Yano shows how consumers<br />

use this iconic cat to negotiate gender, nostalgia, and national<br />

identity. She demonstrates that pink globalization allows the<br />

foreign to become familiar as it brings together the intimacy<br />

of cute and the distance of cool. Hello Kitty and her entourage<br />

of marketers and consumers assert a new global wink that nods<br />

giddily to innocence, sexuality, irony, sophistication, and even<br />

sheer happiness. Yano reveals the edgy power in this wink and<br />

the ways it can overturn, or at least challenge, power structures.<br />

Christine R. Yano is Professor and Chair of Anthropology at the<br />

<strong>University</strong> of Hawai`i, Manoa. She is the author of Airborne Dreams:<br />

“Nisei” Stewardesses and Pan American World Airways, also published<br />

by <strong>Duke</strong> <strong>University</strong> <strong>Press</strong>.<br />

XXXXX/XXXXX POPULAR CULTURE/JAPAN/ANTHROPOLOGY<br />

STUDIES<br />

xxxx April xxx 328 pages pages, 16 illustrations<br />

paper, 978–0–8223–5114–6, 978–0–8223–5363–8, $22.95/£14.99<br />

$24.95/£16.99<br />

cloth, 978–0–8223–5100–9, 978–0–8223–5351–5, $79.95/£54.00<br />

$89.95/£67.00<br />

general interest<br />

The Soul of Anime<br />

Collaborative Creativity<br />

and Japan’s Media Success Story<br />

ian condry<br />

“Does anime have a soul? In The Soul of Anime, Ian Condry explores the<br />

lives and work of the creators and consumers of one of Japan’s great<br />

contributions to popular culture. Condry shows how the genre has moved<br />

from the margins to a place of respect and influence. This is a book that will<br />

appeal to all the otaku out there, as well as to those with a more moderate<br />

love of anime in all its forms.”—ERIC NAKAMURA, President, Giant Robot<br />

In The Soul of Anime, Ian Condry<br />

explores the emergence of<br />

anime, Japanese animated<br />

film and television, as a global<br />

cultural phenomenon. Drawing on<br />

ethnographic research, including<br />

interviews with artists at some of<br />

Tokyo’s leading animation studios—<br />

such as Madhouse, Gonzo, Aniplex,<br />

and Studio Ghibli—Condry discusses<br />

how anime’s fictional characters<br />

and worlds become platforms<br />

for collaborative creativity. He argues that the global success<br />

of Japanese animation has grown out of a collective social energy<br />

that operates across industries—including those that produce<br />

film, television, manga (comic books), and toys and other licensed<br />

merchandise—and connects fans to the creators of anime.<br />

For Condry, this collective social energy is the soul of anime.<br />

Ian Condry is Associate Professor of Comparative Media Studies<br />

at the Massachusetts Institute of Technology. He is the author<br />

of Hip-Hop Japan: Rap and the Paths of Cultural Globalization,<br />

also published by <strong>Duke</strong> <strong>University</strong> <strong>Press</strong>.<br />

EXPERIMENTAL FUTURES: TECHNOLOGICAL LIVES, SCIENTIFIC ARTS,<br />

ANTHROPOLOGICAL VOICES<br />

A Series Edited by Michael M. J. Fischer and Joseph Dumit<br />

XXXXX/XXXXX POPULAR CULTURE/JAPAN/ANTHROPOLOGY<br />

STUDIES<br />

xxxx February xxx pages 264 pages, 32 illustrations<br />

paper, paper, 978–0–8223–5114–6, 978–0–8223–5394–2, $22.95/£14.99<br />

$23.95tr/£15.99<br />

cloth, cloth, 978–0–8223–5100–9, 978–0–8223–5380–5, $79.95/£54.00<br />

$84.95/£64.00

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!