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Denmark - June 2011

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mal production is easier to achieve,”<br />

Hansen adds.<br />

Customer-driven innovation<br />

To identify the principal improvement<br />

areas for the new generation<br />

Tetra Hoyer Addus FF, the project<br />

team has drawn on the expertise of<br />

Tetra Pak’s international sales companies<br />

- a far-reaching network with<br />

a finger right on the pulse of ice<br />

cream industry needs. Dialogue with<br />

key customers in Europe and North<br />

America has also played a defining<br />

role.<br />

“After we presented our ideas to<br />

customers, we listened to their needs<br />

for optimising their own production.<br />

Our response to them is strongly reflected<br />

in the machine design,” says<br />

Peter Gonon, Portfolio Manager.<br />

One such need relates to traceability<br />

in production. Should a problem<br />

arise on the line, the ability to point<br />

out the exact part of a process where<br />

it occurred is crucial for fast rectification.<br />

NR. 21<br />

Per Henrik Hansen (Innovation<br />

Manager, Tetra Pak Hoyer A/S).<br />

“If a blockage occurs that impedes<br />

the flow of inclusions into the ice<br />

cream, the new software also documents<br />

the time so the affected products<br />

can be quickly identified. That<br />

way it is not necessary to withdraw<br />

half a days’ production,” Gonon<br />

states.<br />

Peter Gonon (Portfolio Manager,<br />

Freezing and Inclusion, Tetra Pak Hoyer<br />

A/S).<br />

Ready for the field test<br />

Close customer involvement is not<br />

only beneficial during the design process.<br />

It means Tetra Pak already has<br />

a customer ready and willing to conduct<br />

the field test, starting in <strong>June</strong>.<br />

General release of the new Tetra<br />

Hoyer Addus FF is expected during<br />

2012. ■<br />

Join the New Danish Food Exhibition<br />

Exiting events<br />

During the two-day exhibition there<br />

will be dairy and food ratings, contests,<br />

awards and several other<br />

events: Danish Dairy Contest, Scandinavian<br />

Dairy Contest, Danish Food<br />

Contest, Food theme presentations,<br />

Chefs preparing foods dishes, Conferences,<br />

and Evening get-together for<br />

exhibitors etc.<br />

How to rent a stand<br />

Manufacturers, distributors, wholesalers<br />

and exporters of food and food<br />

technology can rent a stand starting<br />

from 3 x 3 meters at a prize per<br />

square meter DKK 1,145 (ex. Danish<br />

VAT). For further information contact:<br />

Team Manager Mr. Sven Aalborg<br />

by phone +45 3339 4815, mobile<br />

+45 4043 5125, e-mail saa@lf.dk or<br />

visit www.DanishFoodContest.dk ■<br />

Join the upcoming Danish Food Exhibition to be held in MCH<br />

Herning, <strong>Denmark</strong> 8-9 November <strong>2011</strong>. The organizers invite<br />

suppliers of food technology to book a fair stand and meet<br />

representatives from the Danish food industry as well as from<br />

the Danish and Scandinavian dairy companies.<br />

The supplying food technology industry can be certain of<br />

visits paid only by representatives from the food producing<br />

industry, as the exhibition is for professionals exclusively.<br />

Danish Dairy & Food Industry … worldwide <strong>2011</strong> 25<br />

Read more about how to join the New Danish Food<br />

Exhibition on page 33!<br />

(Photo: Colourbox).

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