Vice Archon Recruitment Manual - Pi Kappa Phi Fraternity

VALUES BASED
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Why Pi Kappa Phi?
If someone were to ask you this question, how would you answer? People join for different reasons, but those who stay
tend to do so for many of the same reasons. They often seem to tie back to our identity – how we see ourselves and our
organization; reflective of our values, our mission, and our personal experiences. Our identity tells ourselves and those
around us who we are and what we believe. Most members can easily discuss what we do - ritual, social events,
intramurals, study groups; often times though, we have trouble discussing why we do what we do – we believe in
leadership, service, we share a common loyalty that transcends personal selfishness. The reason why this is so crucial to
recruitment is that in order to find and recruit the best people for your chapter, you must be able to share this identity
and make sure that those that you are recruiting believe the same things. As Simon Sinek says “People don’t buy what
you do, they buy why you do it… If you hire people just because they can do a job they will work for your money, but if you
hire people because they believe what you believe, they’ll work for your blood, sweat and tears”.
What Makes Our Identity – Values, Mission and Personal Experience
Values
We can find our values in many places, but they all say
many of the same things about who we are.
Personal Experience
Mission
What is the most powerful experience you’ve gotten out of Pi Kappa Phi?
How has your fraternity experience changed you as a person?
What would life be like if you hadn’t joined Pi Kappa Phi?
The mission / vision of Pi Kappa Phi and Push America
puts action to our values, providing us with a purpose
and space to fulfill them.
• We will lead.
• Pi Kappa Phi will redefine fraternity as a
lifelong brotherhood of leaders.
• Building leaders of tomorrow by serving people
with disabilities today.
• Changing the way society views people with
disabilities and fraternities.
The answers to these questions solicit emotions that cant often be put to words, but it’s a powerful force we must use to
drive us in recruitment.
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Using Values in Recruitment
By articulating our identity, we not only express what we are about, we can also better target men who share the same
values and make a more powerful connection with them. Doing this can help ensure that recruitment is more successful,
fulfilling and adds men to the chapter who make good, contributing, lifelong brothers. !
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PI KAPPA PHI VICE ARCHON RECRUITMENT GUIDE |! 3!