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Every culture has<br />

its own set of<br />

cryptic texts.<br />

They‘re <strong>the</strong> forbidden<br />

tomes of wisdom<br />

which governing<br />

powers will deny<br />

knowledge of and<br />

ban. They‘re usually<br />

thought-provoking.<br />

They‘re typically<br />

dangerous. They‘re<br />

often revolutionary.<br />

It might seem impossible to keep<br />

anything private in <strong>the</strong> modern age of<br />

Facebook and Twitter where everyone‘s<br />

dirty laundry is up for a comment.<br />

Never<strong>the</strong>less, <strong>the</strong> most impactful art<br />

remains <strong>the</strong> most mysterious.<br />

»Apocryphon«, which literally translates<br />

to „secret writing“, is <strong>the</strong> perfect<br />

moniker for THE SWORD‘s fourth fulllength<br />

album and first for Razor & Tie*.<br />

Wrapping poetic and poignant imagery<br />

in a haze of crushing riffs and e<strong>the</strong>real<br />

melodies, <strong>the</strong> Austin, TX quartet delivers<br />

haunting, hypnotic, and heavy rock. The<br />

group—John D. Cronise [Vocals, Guitar],<br />

Kyle Shutt [Guitar], Bryan Richie [Bass],<br />

and Santiago “Jimmy” Vela III [Drums]—<br />

is about to let <strong>the</strong> world in on a little<br />

secret…<br />

Coming off 2010‘s acclaimed concept<br />

album »Warp Riders«, THE SWORD<br />

approached <strong>the</strong>ir <strong>latest</strong> offering from a<br />

new perspective. Instead of recording in<br />

Austin, <strong>the</strong>y holed up in Baltimore with<br />

producer J. Robbins [Clutch, Jawbox] for<br />

five weeks to craft »Apocryphon« in <strong>the</strong><br />

summer of 2012.<br />

“It felt like a fresh start,“ affirms<br />

Shutt. „We always made our<br />

records in Austin. This is <strong>the</strong> first<br />

time we left <strong>the</strong> city to<br />

live somewhere and<br />

make music. It was<br />

good to shake things<br />

up. Jimmy had just<br />

joined <strong>the</strong> band.<br />

We had new<br />

management,<br />

and we had just<br />

signed to Razor & Tie.<br />

There was a strange energy<br />

in Baltimore, and it fit with<br />

our attitude.“<br />

Cronise elaborates, “The music is also<br />

lyrically different. There‘s not as much<br />

storytelling as on previous albums. There<br />

are songs about real life subjects. Warp<br />

Riders was a big undertaking. I wrote a sci-fi<br />

story, and we made a record about it. This<br />

was more stream-of-consciousness. In a way, I<br />

realized music as a vehicle for expressing my<br />

own views and thoughts. I shied away from<br />

that before in favor of entertaining people<br />

with colorful narratives. This is where I‘m<br />

at.“<br />

Cronise actually turned to various texts while<br />

Forbidden Tomes of Wisdom<br />

penning lyrics this time around. With an eerie synth,<br />

captivating refrain, and pummeling guitars, <strong>the</strong> title<br />

track references his deep and calculated research.<br />

“The word ‚Apocryphon‘ came up while I was<br />

researching Gnosticism, early Christianity,<br />

<strong>the</strong>osophy, and o<strong>the</strong>r esoteric subjects,“ he goes on.<br />

“They‘re books that were ei<strong>the</strong>r banned or removed<br />

from <strong>the</strong> biblical canon. The early church fa<strong>the</strong>rs felt<br />

that <strong>the</strong>se teachings were ei<strong>the</strong>r too advanced or<br />

dangerous for <strong>the</strong> masses to be exposed to because<br />

<strong>the</strong>y encouraged thought that was anti<strong>the</strong>tical<br />

to <strong>the</strong> church’s system of control, so <strong>the</strong>y were<br />

considered heretical and dubbed apocrypha.<br />

You‘ve got to look beyond what you‘re told to <strong>the</strong><br />

totality of knowledge available to approach any<br />

sort of true understanding.“<br />

At <strong>the</strong> same time, he‘d also immersed himself in a<br />

healthy dose of science fiction such as Phillip K. Dick‘s<br />

VALIS and <strong>the</strong> work of Michael Moorcock. One song<br />

‘Dying Earth‘ nods directly to Jack Vance‘s science fiction<br />

series of <strong>the</strong> same name with an apocalyptic buildup<br />

and distorted crash. Meanwhile, <strong>the</strong> first single ‘Veil of<br />

Isis‘ careens from a propulsive beat and kinetic riff into<br />

an impressive groove. It illuminates ano<strong>the</strong>r side of<br />

»Apocryphon«.<br />

“That‘s one of <strong>the</strong> more metaphysical tracks<br />

on <strong>the</strong> record,“ continues Cronise. “Some of it<br />

is about Isis and <strong>the</strong> concept of <strong>the</strong> mo<strong>the</strong>r<br />

deity. It gets into Egyptian cosmology and talks<br />

about cycles of nature, which is a <strong>the</strong>me that<br />

recurs in various places throughout <strong>the</strong> album.“<br />

“It‘s <strong>the</strong> next logical step for THE SWORD,“ adds<br />

Shutt. “It‘s got a big-ass riff and chorus. There‘s a<br />

solid and memorable groove.“<br />

Sonically, Robbins encouraged THE SWORD to tap into<br />

something raw. As a result, <strong>the</strong> album echoes with<br />

insurmountable intensity. “We loved what he did<br />

with Clutch, and <strong>the</strong>y highly recommended him,“<br />

recalls Shutt. “He really helped us capture <strong>the</strong> dirty,<br />

grittiness in <strong>the</strong> songs. It was <strong>the</strong>re, but he knew<br />

what we wanted, what we were going for, and how<br />

to communicate it.“<br />

That vision even comes across in <strong>the</strong> ornate cover<br />

art by famed artist and writer J.H. Williams III. Cronise<br />

sought out <strong>the</strong> Eisner and Harvey-award winning artist<br />

behind Promethia, Batwoman, and Detective Comics for<br />

artwork, and Williams excitedly obliged.<br />

“I really wanted him for <strong>the</strong> cover,“ smiles Cronise.<br />

“I‘ve been a fan for a long time, and what he came<br />

up with is mind-blowing. It‘s more intricate and<br />

involved than our previous album artwork. There‘s<br />

so much to it. It gives <strong>the</strong> people who buy <strong>the</strong> CD,<br />

LP, or cassette—yes, I said cassette—a beautiful<br />

artifact to look at.“<br />

THE SWORD consistently give <strong>the</strong>ir audience a fully<br />

realized experience, though. They began turning heads<br />

with Age of Winters in 2006 and its 2008 follow-up God<br />

of <strong>the</strong> Earth. Metallica hand-picked <strong>the</strong>m for a worldwide<br />

tour, and <strong>the</strong>y‘ve shared <strong>the</strong> stage with everyone from<br />

MOTORHEAD to OzzY OSBOURNE. Their music has<br />

been prominently utilized in films such as Jennifer‘s Body<br />

and Jonas Åkerlund’s Horsemen as well as <strong>the</strong> bestselling<br />

video game Guitar Hero: METALLICA.<br />

Meanwhile, in 2010, Warp Riders reached #42<br />

on <strong>the</strong> Billboard Top 200. They‘ve also received<br />

widespread critical acclaim from <strong>the</strong> likes of<br />

Rolling Stone, Outburn, The Washington Post,<br />

and more. 2012 saw <strong>the</strong>m ink<br />

<strong>the</strong>ir deal with Razor & Tie*, and<br />

a whole new chapter has begun.<br />

Ultimately, THE SWORD will<br />

continue to reveal what<br />

o<strong>the</strong>r artists won‘t. “To some<br />

degree, it‘s always been about<br />

escapism,“ concludes Cronise. “Music<br />

is supposed to transport people<br />

somewhere away from <strong>the</strong>ir<br />

daily lives. For »Apocryphon«, <strong>the</strong><br />

idea was to do that in a more<br />

introspective and philosophical manner. I‘d like<br />

it if listeners think a little bit more about life, <strong>the</strong>ir<br />

existence, and <strong>the</strong>ir place in <strong>the</strong> universe while<br />

taking this trip.“<br />

That‘s one secret truly worth sharing.<br />

*»Apocryphon« is released by <strong>Napalm</strong> <strong>Records</strong>/Spinning Goblin in<br />

Europe

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