Download the latest Napalm Recs Catalog - Napalm Records
Download the latest Napalm Recs Catalog - Napalm Records
Download the latest Napalm Recs Catalog - Napalm Records
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Every culture has<br />
its own set of<br />
cryptic texts.<br />
They‘re <strong>the</strong> forbidden<br />
tomes of wisdom<br />
which governing<br />
powers will deny<br />
knowledge of and<br />
ban. They‘re usually<br />
thought-provoking.<br />
They‘re typically<br />
dangerous. They‘re<br />
often revolutionary.<br />
It might seem impossible to keep<br />
anything private in <strong>the</strong> modern age of<br />
Facebook and Twitter where everyone‘s<br />
dirty laundry is up for a comment.<br />
Never<strong>the</strong>less, <strong>the</strong> most impactful art<br />
remains <strong>the</strong> most mysterious.<br />
»Apocryphon«, which literally translates<br />
to „secret writing“, is <strong>the</strong> perfect<br />
moniker for THE SWORD‘s fourth fulllength<br />
album and first for Razor & Tie*.<br />
Wrapping poetic and poignant imagery<br />
in a haze of crushing riffs and e<strong>the</strong>real<br />
melodies, <strong>the</strong> Austin, TX quartet delivers<br />
haunting, hypnotic, and heavy rock. The<br />
group—John D. Cronise [Vocals, Guitar],<br />
Kyle Shutt [Guitar], Bryan Richie [Bass],<br />
and Santiago “Jimmy” Vela III [Drums]—<br />
is about to let <strong>the</strong> world in on a little<br />
secret…<br />
Coming off 2010‘s acclaimed concept<br />
album »Warp Riders«, THE SWORD<br />
approached <strong>the</strong>ir <strong>latest</strong> offering from a<br />
new perspective. Instead of recording in<br />
Austin, <strong>the</strong>y holed up in Baltimore with<br />
producer J. Robbins [Clutch, Jawbox] for<br />
five weeks to craft »Apocryphon« in <strong>the</strong><br />
summer of 2012.<br />
“It felt like a fresh start,“ affirms<br />
Shutt. „We always made our<br />
records in Austin. This is <strong>the</strong> first<br />
time we left <strong>the</strong> city to<br />
live somewhere and<br />
make music. It was<br />
good to shake things<br />
up. Jimmy had just<br />
joined <strong>the</strong> band.<br />
We had new<br />
management,<br />
and we had just<br />
signed to Razor & Tie.<br />
There was a strange energy<br />
in Baltimore, and it fit with<br />
our attitude.“<br />
Cronise elaborates, “The music is also<br />
lyrically different. There‘s not as much<br />
storytelling as on previous albums. There<br />
are songs about real life subjects. Warp<br />
Riders was a big undertaking. I wrote a sci-fi<br />
story, and we made a record about it. This<br />
was more stream-of-consciousness. In a way, I<br />
realized music as a vehicle for expressing my<br />
own views and thoughts. I shied away from<br />
that before in favor of entertaining people<br />
with colorful narratives. This is where I‘m<br />
at.“<br />
Cronise actually turned to various texts while<br />
Forbidden Tomes of Wisdom<br />
penning lyrics this time around. With an eerie synth,<br />
captivating refrain, and pummeling guitars, <strong>the</strong> title<br />
track references his deep and calculated research.<br />
“The word ‚Apocryphon‘ came up while I was<br />
researching Gnosticism, early Christianity,<br />
<strong>the</strong>osophy, and o<strong>the</strong>r esoteric subjects,“ he goes on.<br />
“They‘re books that were ei<strong>the</strong>r banned or removed<br />
from <strong>the</strong> biblical canon. The early church fa<strong>the</strong>rs felt<br />
that <strong>the</strong>se teachings were ei<strong>the</strong>r too advanced or<br />
dangerous for <strong>the</strong> masses to be exposed to because<br />
<strong>the</strong>y encouraged thought that was anti<strong>the</strong>tical<br />
to <strong>the</strong> church’s system of control, so <strong>the</strong>y were<br />
considered heretical and dubbed apocrypha.<br />
You‘ve got to look beyond what you‘re told to <strong>the</strong><br />
totality of knowledge available to approach any<br />
sort of true understanding.“<br />
At <strong>the</strong> same time, he‘d also immersed himself in a<br />
healthy dose of science fiction such as Phillip K. Dick‘s<br />
VALIS and <strong>the</strong> work of Michael Moorcock. One song<br />
‘Dying Earth‘ nods directly to Jack Vance‘s science fiction<br />
series of <strong>the</strong> same name with an apocalyptic buildup<br />
and distorted crash. Meanwhile, <strong>the</strong> first single ‘Veil of<br />
Isis‘ careens from a propulsive beat and kinetic riff into<br />
an impressive groove. It illuminates ano<strong>the</strong>r side of<br />
»Apocryphon«.<br />
“That‘s one of <strong>the</strong> more metaphysical tracks<br />
on <strong>the</strong> record,“ continues Cronise. “Some of it<br />
is about Isis and <strong>the</strong> concept of <strong>the</strong> mo<strong>the</strong>r<br />
deity. It gets into Egyptian cosmology and talks<br />
about cycles of nature, which is a <strong>the</strong>me that<br />
recurs in various places throughout <strong>the</strong> album.“<br />
“It‘s <strong>the</strong> next logical step for THE SWORD,“ adds<br />
Shutt. “It‘s got a big-ass riff and chorus. There‘s a<br />
solid and memorable groove.“<br />
Sonically, Robbins encouraged THE SWORD to tap into<br />
something raw. As a result, <strong>the</strong> album echoes with<br />
insurmountable intensity. “We loved what he did<br />
with Clutch, and <strong>the</strong>y highly recommended him,“<br />
recalls Shutt. “He really helped us capture <strong>the</strong> dirty,<br />
grittiness in <strong>the</strong> songs. It was <strong>the</strong>re, but he knew<br />
what we wanted, what we were going for, and how<br />
to communicate it.“<br />
That vision even comes across in <strong>the</strong> ornate cover<br />
art by famed artist and writer J.H. Williams III. Cronise<br />
sought out <strong>the</strong> Eisner and Harvey-award winning artist<br />
behind Promethia, Batwoman, and Detective Comics for<br />
artwork, and Williams excitedly obliged.<br />
“I really wanted him for <strong>the</strong> cover,“ smiles Cronise.<br />
“I‘ve been a fan for a long time, and what he came<br />
up with is mind-blowing. It‘s more intricate and<br />
involved than our previous album artwork. There‘s<br />
so much to it. It gives <strong>the</strong> people who buy <strong>the</strong> CD,<br />
LP, or cassette—yes, I said cassette—a beautiful<br />
artifact to look at.“<br />
THE SWORD consistently give <strong>the</strong>ir audience a fully<br />
realized experience, though. They began turning heads<br />
with Age of Winters in 2006 and its 2008 follow-up God<br />
of <strong>the</strong> Earth. Metallica hand-picked <strong>the</strong>m for a worldwide<br />
tour, and <strong>the</strong>y‘ve shared <strong>the</strong> stage with everyone from<br />
MOTORHEAD to OzzY OSBOURNE. Their music has<br />
been prominently utilized in films such as Jennifer‘s Body<br />
and Jonas Åkerlund’s Horsemen as well as <strong>the</strong> bestselling<br />
video game Guitar Hero: METALLICA.<br />
Meanwhile, in 2010, Warp Riders reached #42<br />
on <strong>the</strong> Billboard Top 200. They‘ve also received<br />
widespread critical acclaim from <strong>the</strong> likes of<br />
Rolling Stone, Outburn, The Washington Post,<br />
and more. 2012 saw <strong>the</strong>m ink<br />
<strong>the</strong>ir deal with Razor & Tie*, and<br />
a whole new chapter has begun.<br />
Ultimately, THE SWORD will<br />
continue to reveal what<br />
o<strong>the</strong>r artists won‘t. “To some<br />
degree, it‘s always been about<br />
escapism,“ concludes Cronise. “Music<br />
is supposed to transport people<br />
somewhere away from <strong>the</strong>ir<br />
daily lives. For »Apocryphon«, <strong>the</strong><br />
idea was to do that in a more<br />
introspective and philosophical manner. I‘d like<br />
it if listeners think a little bit more about life, <strong>the</strong>ir<br />
existence, and <strong>the</strong>ir place in <strong>the</strong> universe while<br />
taking this trip.“<br />
That‘s one secret truly worth sharing.<br />
*»Apocryphon« is released by <strong>Napalm</strong> <strong>Records</strong>/Spinning Goblin in<br />
Europe