the Program Booklet - IEEE Global Humanitarian Technology ...

Tutorial #2B:
Sunday, October 20, 2012 (3:30pm – 6:45pm)
East Room, 2 nd Floor
(ICT) Business models for the Base of the Pyramid
�� Adrian Pais, TNO
�� Pieter Verhagen, TNO
Abstract:
In this tutorial we focus on designing successful business models for BoP (ICT)
projects. ICT offers a tremendous opportunity to underserved communities by
providing access to essential services, such as education, healthcare, agroservices
and financial services. However, many ICT services that are being
designed and piloted for the BoP fail to reach commercial scale. One of the
major factors of this “pilotitis” is a lack of sufficient focus on finding and finetuning
a viable business model early-on in the project. In a highly interactive
workshop, we provide theory and practical guidelines on business model
thinking, and illustrate this with many practical examples and best practices
from the field. Further, we will put theory to practice in a hands-on workshop
session where several practical business models are created, discussed and
developed.
The goal is to enable participants to design viable business models in the daily
practice of their social innovation projects, by providing practical tools as well
as best practices and inspirational examples. This will help them as they seek
long-term sustainability and scalability of solutions they develop.
Biographies: Adrian Pais is a project leader and consultant working for
TNO in Delft, Netherlands. In TNO’s ICT for development
(ICT4D) program he provides technical and business
consultancy services towards the goal of extending ICT
access to the underprivileged. He is presently active in
Conn@ct.Now, a consortium involving TNO, War Child,
Free Press Unlimited, Child Helpline International, and
other NGOs, working towards the goal of empowering
children affected by war via innovative uses of technology.
In this work Adrian provides consultancy advice and runs practical workshops
on innovation. Adrian has previously volunteered for LinkNet (Macha Works), a
grassroots organization that brings Internet access to rural areas of Zambia,
recently featured in the BBC Click program and The Guardian newspaper.
Adrian is also an active IEEE volunteer. Since 2010, he has been serving as a
Director on the IEEE Foundation (the philanthropic arm of the IEEE) and is Past
2012 GHTC Page 24