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Program Guide - Annual Meeting & Convention 2012 - California ...

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Wednesday, November 14<br />

7 a.m.–Noon<br />

Registration & Internet Café<br />

Event Center Rotunda<br />

7:30–8:30 a.m.<br />

CEO/Chair/Exhibitor Breakfast<br />

Event Center C3<br />

7:30–8:30 a.m.<br />

Breakfast in Networking & Exhibit Village<br />

Event Center AB<br />

8:30–9:45 a.m.<br />

General Session<br />

The NOW Revolution: Critical Shifts to Make Your CU Faster,<br />

Smarter & More Social<br />

Jay Baer, renowned social-media consultant and author<br />

Event Center C1-2<br />

While the business lessons of the past largely still apply, speed<br />

and consumer engagement have become more essential. Join<br />

Baer as he shares insights from his tremendous experience as<br />

a digital-marketing and social-media consultant with more than<br />

700 organizations of all sizes.<br />

9:45–10:05 a.m.<br />

Refreshment Break in Networking &<br />

Exhibit Village<br />

Event Center AB<br />

10–11:15 a.m.<br />

Chairmen’s Circle<br />

Nassau<br />

Are you a credit union chairperson? Stay 'in the loop' at the second<br />

annual Chairmen's Circle, where we'll discuss how board members<br />

can be politically involved, what they should be doing to oversee<br />

risk management, whether CEO and offi cer compensation should<br />

be made public or kept private, liability issues, recruitment, and<br />

other hot topics. Open to all board members.<br />

10:15–11:15 a.m.<br />

Concurrent Educational Sessions<br />

Explore More with Jay Baer<br />

Jay Baer, renowned social-media consultant and author<br />

Event Center C3<br />

At this follow-up to his General Session presentation, you'll<br />

have the opportunity to engage in a discussion with Baer and<br />

continue exploring the emergence of social media channels and<br />

their importance to your credit union.<br />

Navigating the Current Economic<br />

Climate: A Discussion with Credit<br />

Union CFOs<br />

Panelists: Jean Peterson, CFO, Financial Horizons CU; Ron<br />

Araujo, CFO, Mission FCU; Christie Jordan, CFO, Clark County<br />

CU; Moderator: Dwight Johnston, Chief Economist, <strong>California</strong><br />

and Nevada Credit Union Leagues<br />

Montego DE<br />

How are credit unions positioning themselves given the current<br />

economic conditions and outlook? Take part in a dialogue with<br />

Dwight Johnston and a panel of credit union CFOs as they<br />

explore strategies credit unions might employ as they navigate<br />

today's economic climate.<br />

Rising U.S. Income Inequality and Credit Unions<br />

Dr. Michael Steinberger, Dean, WCMS; Associate Professor of<br />

Economics, Pomona College<br />

Montego C<br />

It's a fact—over the last three decades, the distribution of<br />

income in the United States has become more unequal. What<br />

does this changing distribution of income mean for you and<br />

your members? Should you care? And, if so, what can you do to<br />

adjust? Join Dr. Steinberger in an exploration of this important<br />

economic issue and its implications for credit unions.<br />

Deploying Mobile Banking and Payments Applications<br />

Bill Shipley, Financial Services Senior Manager, Accenture<br />

Mobility<br />

Montego A<br />

As the mobile application market continues to explode,<br />

successfully rolling out an application to your members requires<br />

a set of core mobile capabilities. This tech-focused session will<br />

review the state of the mobile banking/payments application<br />

market, developing core mobile capabilities, best practices in<br />

delivering mobile applications, select case studies, lessons<br />

learned, and key takeaways.<br />

9<br />

Conference Schedule

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