10.01.2013 Views

Kevin Cole - University of San Diego

Kevin Cole - University of San Diego

Kevin Cole - University of San Diego

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

The point <strong>of</strong> this argument was that<br />

package licenses do not present the same<br />

foreclosure risk as ties between products.<br />

Philips was right about that, but the argument<br />

needs another step. If the package<br />

forced licensees to spend more than they<br />

would if they had to license only the necessary<br />

patent, then some competitors<br />

might be foreclosed from licensing their<br />

own technologies because licensees<br />

might be reluctant to license an alternative<br />

technology in addition to one they<br />

had already paid for. There was no con-<br />

crete evidence <strong>of</strong> such foreclosure, but<br />

the licensees did seem to think they could<br />

get better prices if they could license individual<br />

patents than if they had to license<br />

the package.<br />

The Federal Circuit rejected this lowerprice<br />

argument. It reasoned that so long as<br />

any <strong>of</strong> the patents were truly necessary to<br />

manufacture discs, Philips could extract<br />

from licensees the full amount they would<br />

be willing to pay for the ability to make<br />

CDs. Whatever that amount was, it would<br />

not go up just because manufacturing read<br />

on four or five patents, and it would not go<br />

down so long as any one patent had to be<br />

licensed. Combined with the first point,<br />

this argument implied that the package license<br />

neither raised the licensees’ prices,<br />

nor foreclosed competitors.<br />

Having rebutted the supposed harms <strong>of</strong><br />

the licenses, Philips also pointed out that<br />

the package produced competitive benefits<br />

in the form <strong>of</strong> lower transaction costs. The<br />

package eliminated the need to argue<br />

about whether a licensee’s manufacturing<br />

method read on one patent but not others.<br />

The package thus created the efficiency <strong>of</strong><br />

one-stop shopping and the certainty that a<br />

licensee would not face infringement suits<br />

from Philips.<br />

For these reasons, the Federal Circuit<br />

declined to treat the package license under<br />

a rule <strong>of</strong> per se illegality. That left the rule<br />

<strong>of</strong> reason, under which courts ask whether<br />

a restriction restrains trade unreasonably,<br />

all things considered. The ITC had found,<br />

as an alternative to its per se analysis, that<br />

the package license was unlawful under<br />

this standard as well. Citing the legal objections<br />

mentioned above and its reversal<br />

<strong>of</strong> some factual findings that supported the<br />

ITC’s rule <strong>of</strong> reason analysis, the Federal<br />

Circuit reversed this finding as well.<br />

THE EVOLUTION OF<br />

THE MISUSE DOCTRINE<br />

Philips reflects a trend in the Federal<br />

Circuit’s misuse jurisprudence. That trend<br />

is likely to continue, and in a moment I’ll<br />

<strong>of</strong>fer some conjectures about where the<br />

law is headed. To put that subject in perspective,<br />

however, I’ll first say a word<br />

about where it has been.<br />

Philips focuses on the probable economic<br />

effects <strong>of</strong> the package license rather than<br />

on the fact that it was a package. The focus<br />

on substance over form is the most significant<br />

change in both antitrust and misuse<br />

law over the past 30 years.<br />

During the period following adoption <strong>of</strong><br />

the Clayton Act in 1914, and running<br />

through roughly 1974, both misuse and<br />

antitrust decisions commonly declared<br />

that certain transaction structures were<br />

simply illegal-unlawful per se. These included<br />

ties, restrictions on resale prices,<br />

and, in the misuse context, royalties extending<br />

beyond the patent term. Such decisions<br />

were consistent with a general<br />

distrust <strong>of</strong> patent “monopolies,” a formalist<br />

construction <strong>of</strong> the Patent Act and, on the<br />

antitrust side, an emphasis on rivalry<br />

among firms rather than efficiency as the<br />

relevant goal <strong>of</strong> the law.<br />

Formalist misuse analysis, and rivalrybased<br />

antitrust analysis, was relatively indifferent<br />

to economic effects. It did not<br />

really matter whether a patentee actually<br />

had market power in a tying product, for<br />

example, and certainly not whether it had<br />

any realistic hope <strong>of</strong> monopolizing the<br />

tied product market. The point was that<br />

ANTITRUST SHIFTED GEARS IN THE 1970S. THE STORY IS COMPLEX, BUT IN A NUTSHELL<br />

THE SUPREME COURT’S JURISPRUDENCE CREATED SUCH ECONOMIC LOSSES (IN TERMS OF GAINS<br />

THAT COULD NOT BE REALIZED) THAT FIRMS KEPT TESTING THE PRECEDENTS.<br />

independent rivals should not be forced to<br />

do things they did not want to do.<br />

During this period, courts either did not<br />

understand or were actually hostile to the<br />

economic benefits <strong>of</strong> the condemned<br />

practices. Ties might meter uses and facilitate<br />

price discrimination; resale price<br />

maintenance might ensure a minimum<br />

level <strong>of</strong> service and prevent free-riding by<br />

retailers; a long royalty stream might be<br />

just a method <strong>of</strong> financing. All <strong>of</strong> these<br />

practices are at least potentially efficient,<br />

and probably produce net benefits in<br />

many if not most cases. That was not relevant<br />

during this period, unless a court<br />

considered that efficiency gains made<br />

conduct worse (because it was more<br />

threatening to small firms).<br />

Antitrust shifted gears in the 1970s. The<br />

story is complex, but in a nutshell the<br />

Supreme Court’s jurisprudence created<br />

such economic losses (in terms <strong>of</strong> gains<br />

that could not be realized) that firms kept<br />

testing the precedents. This process kept<br />

judges focused on the costs <strong>of</strong> the doctrines.<br />

Practical people like judges do not<br />

like to create costs, so the Court’s doctrines<br />

were unstable. The key cases in<br />

ADVOCATE USD LAW / 23:1 ❖ 21

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!