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(See location number on central map)<br />

Real Estate<br />

VIEWPOINT<br />

24 www. .<strong>com</strong> March 12 to 18, 2011<br />

By Harriet Murray<br />

Too many choices…<br />

How does the average person planning for a second or retirement<br />

home take best advantage of a buyer’s market?<br />

A large supply can be a blessing or cause confusion, like the customer<br />

given too many choices at the lipstick counter. Having a plan, like a<br />

professional investor, can serve you well.<br />

Where do you want to buy? Why? What are your needs and wants?<br />

List them separately to determine where you can <strong>com</strong>promise and<br />

where you cannot.<br />

Can you prioritize you needs? Can you <strong>com</strong>promise with your<br />

partner? Can you accept the realities of the market with its advantages<br />

and its limitations?<br />

I have found the most successful purchasers use a system to not<br />

be<strong>com</strong>e overwhelmed with an oversupply, which is often the case<br />

in a buyer’s market. In a recent case of a couple looking for their<br />

retirement home, we saw properties each day, usually not more than six.<br />

Afterwards, we sat down and had a drink or bite to eat and discussed<br />

the pros and cons of each property. My purpose was mainly to review<br />

or point out details for clarification. The buyers did their homework<br />

after I left. They discussed the properties more thoroughly and were<br />

able to tell me what to focus upon, to schedule for the next showings.<br />

Only certain properties were left on the “Possible” list.<br />

Choose the country and area first. Investigate the answers to the<br />

first questions you will have such as health, safety, cost of living,<br />

recreation, accessibility of airports to your preferred cities for travel.<br />

You normally will not want to look for a home until you know the<br />

area you desire. You can have more than one location chosen, but<br />

don’t look for a home seriously until you have answered these first<br />

questions. You may need to take a first trip to do this research before<br />

you line up properties to see. Certainly, you will want to know if the<br />

area you choose has properties in your price range. However, starting<br />

with looking at properties is the opposite of what I re<strong>com</strong>mend you<br />

do. Frankly, questions about security and living costs need to be<br />

researched and sourced, more than talking to real estate agents You<br />

are not going to get the depth of answers you are looking for without<br />

a selection of third party reliable sources.<br />

I have found the serious buyers <strong>com</strong>e prepared, knowing that they<br />

want to be here or are seriously considering this location as one of<br />

few choices of where to live. This focus allows them to control the<br />

amount of properties they see and cope successfully with the potential<br />

confusion of seeing too much.<br />

I have seen buyers <strong>com</strong>e into a market with a large amount of supply,<br />

and then return home confused, having made no decision. They were<br />

overwhelmed. Part of this problem is theirs and part is the agent’s.<br />

Pricing in a Buyer’s Market<br />

Now is the chance to get a very good price for the property you<br />

have selected. I re<strong>com</strong>mend you not fall in love with only one home,<br />

but have at least two you will be glad to own. There is a fine line<br />

or balance between arriving at a price you will want to buy and the<br />

seller will want to sell. If you have more than one choice, you can<br />

be more objective. If you expect to beat the seller up about price and<br />

lose the home for what in the long run will not be worth it, you have<br />

tipped the balance against yourself. Nothing happens until someone<br />

buys. This occurs when the seller is willing to sell and the buyer is<br />

willing to buy …for the same price.<br />

This article is based upon legal opinions, current practices and<br />

my personal experiences in the Puerto Vallarta-Bahía de Banderas<br />

areas. I re<strong>com</strong>mend that each potential buyer or seller of Mexican<br />

real estate conduct his own due diligence and review.<br />

Harriet Murray can be contacted through www.casasandvillas.<br />

<strong>com</strong> Photo by Jim Manson

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