People

Latin America South
Sergio Pérez, Supply, Argentina
In Argentina, Sergio Pérez credits his people for the outstanding results achieved in his Monte Grande Plant. Constantly
coaching his people and inspiring them to dream big, Sergio and his team achieved a plant capacity increase of 26.5 per cent,
significantly improved their quality and effectiveness indicators and exceeded the planned Gatorade production by 36 per cent
while recording zero lost-time accidents. “Our leaders have time for people”
Fernando Forti, Sales, Argentina
Confronted with a potential shortage of 1.25-liter soft drink bottles, Argentina’s Fernando Forti and his team pioneered a
traffic light-type tracking system designed to monitor bottle and crate usage patterns in each individual distributor. The system
triggered issues before they became critical, and helped to significantly improve utilization rates so that bottle supplies were
able to meet the region’s high demand in 2008. “Results are the fuel of our company”
Área Norte Trade Marketing & Sales Team Argentina
The Sales North Team in Argentina, led by Francisco Pages de Arteaga, achieved what many thought was impossible in 2007
by taking over the three most important events from the competition in Área Norte. Based on extensive research, the team
generated proposals that promised significant added value for the partners and more dynamic experiences for the consumers
who attend these events. The incremental sales volume resulting from the new partnerships was 1,070 hectoliters but more
important was the brand awareness generated among the more than 460,000 participants who attend the events.“We are never
completely satisfied with our results”
North America
Donalta Issacs, Alexandra Sciouris and Laurie Thorne, U.S. Customer Service, Canada
In six months last year, the Canadian Business Shared Service Center (BSC) significantly improved their U.S. customer service
levels, with three dedicated representatives - Donalta Issacs, Alexandra Sciouris and Laurie Thorne – handling everything
from shipping to quality issues. Service levels improved so much that one customer, the owner-operator of a large wholesaler,
stopped by the BSC himself to personally congratulate the team. “We are sales-driven... our customer is boss”
Bernie Marshall, Maintenance Mechanic, London, Canada
In Canada, Bernie Marshall tested and recommended an alternative to the original equipment manufacturer’s part specification
for a rubber roller. His simple metal bearing was not only less than half the price, but has resulted in improved machine utilization
and bottle handling, while rejects and downtime have been reduced. “Getting results faster, cheaper and more reliably”
Bill Gillespie, Sales, U.S.A.
Bill Gillespie was the key driver behind the launch of the John Labatt Heritage Pack, an innovative concept showcasing four
Canadian brands in one case. Overcoming liquid, packaging, cost and distribution challenges along the way, Bill’s leadership of
many partners along the way resulted in incremental sales of 180,000 24-packs for 13,000 hectoliters for the U.S. organization.
“A big and inspiring dream energizes us”
Central & Eastern Europe
Krasimir Bachev and Stoyan Stoyanov, Sales, Bulgaria
Krasimir Bachev and Stoyan Stoyanov stepped in when distributors were not serving customers in Bulgaria’s small mountain
and seaside villages during the winter. Both used their own vehicles to distribute our brands, with Krasimir buying back expired
product to ensure consistent high quality. By doing so, they built customer and consumer loyalty leading into the high-traffic,
high tourist summer season. “Owners have to earn their businesses every day”
Martin Novak, Research & Innovation Manager, Czech Republic
Martin Novak worked tirelessly with procurement, key account managers and customers to build the case for, and then lead,
the launch of the Staropramen Coolkeg in the Czech Republic. The result was not only highly profitable, but also helped with
the brand perception of Staropramen, generating over 50 positive news stories. “A big and challenging dream energizes us”
InBev Citizenship 08
People and Community 8