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Profiles in Leadership - UW-Milwaukee

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Faculty Research<br />

Can Large Stock Option Grants Lead to<br />

Fraudulent F<strong>in</strong>ancial Report<strong>in</strong>g?<br />

By: Richard L. Priem, The Robert L. & Sally S. Manegold Professor of Management and Strategic Plann<strong>in</strong>g and Faculty<br />

Director, M&I Marshall & Ilsley Center for Bus<strong>in</strong>ess Ethics<br />

Accurate fi nancial report<strong>in</strong>g by<br />

listed fi rms is essential for viable<br />

equity markets. Yet recently,<br />

scandals at fi rms such as Enron Corp.<br />

and WorldCom Inc. have highlighted the<br />

serious consequences of fraudulent<br />

fi nancial report<strong>in</strong>g, not only for the<br />

companies <strong>in</strong>volved and their employees,<br />

but also for their communities and society<br />

at large. Fraudulent fi nancial report<strong>in</strong>g<br />

by top managers clearly erodes shareholder<br />

value: it is estimated to have contributed<br />

to trillions of dollars <strong>in</strong> losses for U.S.<br />

pension plans and 401(k) sav<strong>in</strong>gs plans<br />

from 2000 to 2002, accord<strong>in</strong>g to a 2002<br />

report published <strong>in</strong> the New York Times.<br />

These losses are caused primarily by a<br />

few “bad apples” at the top. Most CEOs<br />

and top managers are honest and<br />

hard-work<strong>in</strong>g; they do their very best to<br />

maximize shareholder returns and to<br />

simultaneously provide clear benefi ts for<br />

their customers, employees, and<br />

communities. Unfortunately, <strong>in</strong>tense<br />

media attention given to scandal-plagued<br />

companies and their CEOs tends to<br />

tarnish the reputation of the entire<br />

bus<strong>in</strong>ess community.<br />

The umbrella term “corporate governance”<br />

<strong>in</strong>cludes forces and mechanisms<br />

that may limit the ability of “bad apple”<br />

CEOs to engage <strong>in</strong> unethical or illegal<br />

behaviors. Accord<strong>in</strong>g to Michael Jensen<br />

of Harvard University, these forces<br />

<strong>in</strong>clude: legal and regulatory systems,<br />

now re<strong>in</strong>forced by the Sarbanes-Oxley<br />

legislation; external control mechanisms<br />

such as capital markets that allow poorly<br />

run companies to be taken over;<br />

14 OUTLOOK<br />

Richard L. Priem<br />

competition <strong>in</strong> product and factor<br />

markets; and various <strong>in</strong>ternal control<br />

systems headed by boards of directors.<br />

These <strong>in</strong>ternal control systems <strong>in</strong>clude<br />

the board’s various monitor<strong>in</strong>g activities<br />

plus the sett<strong>in</strong>g of executive compensation.<br />

S<strong>in</strong>ce the 1980s, much attention has been<br />

paid to the grant<strong>in</strong>g of executive stock<br />

options as a potentially highly effective<br />

method of corporate governance. The<br />

rationale is that CEOs and other top<br />

managers with large stock-option grants<br />

will ma<strong>in</strong>ta<strong>in</strong> a laser-like focus on<br />

improv<strong>in</strong>g their companies’ stock prices<br />

rather than go<strong>in</strong>g off-track <strong>in</strong> pursu<strong>in</strong>g<br />

other, sometimes self-serv<strong>in</strong>g goals. And<br />

because stock price appreciation is the<br />

shareholders’ goal as well, this aligns the<br />

<strong>in</strong>terests of a company’s managers with<br />

those of its shareholders. Lucian Bebcuk<br />

of Harvard argues that companies are<br />

follow<strong>in</strong>g this logic, and that is one<br />

reason why CEO pay from stock option<br />

grants has soared.<br />

Several colleagues and I became curious<br />

as to whether really large stock option<br />

grants might at times have the perverse<br />

and un<strong>in</strong>tended effect of motivat<strong>in</strong>g “bad<br />

apple” CEOs to <strong>in</strong>fl ate their fi rms’<br />

fi nancial results <strong>in</strong> order to ensure a high<br />

stock price when they exercise their<br />

options. If this occurs, those CEOs would<br />

be trad<strong>in</strong>g near-term personal benefi t for<br />

longer-term stockholder loss. We decided<br />

to exam<strong>in</strong>e these issues <strong>in</strong> a research<br />

project, which was subsequently published<br />

<strong>in</strong> the Academic of Management Journal<br />

(49: 483-500, 2006). My co-<strong>in</strong>vestigators<br />

were Joe O’Connor, a Lubar School Ph.D.<br />

graduate who is currently on the faculty<br />

of the University of Texas at El Paso, Joe<br />

Coombs of Texas A&M University, and<br />

another former Ph.D. student of m<strong>in</strong>e,<br />

Matt Gilley of Oklahoma State University.<br />

We conducted our study by fi rst review<strong>in</strong>g<br />

a database cover<strong>in</strong>g 550 newspapers<br />

articles that appeared from 2001 to 2004<br />

that conta<strong>in</strong>ed variations of the word<br />

“restate,” <strong>in</strong>dicat<strong>in</strong>g possible restatement<br />

of fi nancial results. We considered only<br />

restatements downward that were not the<br />

result of changes <strong>in</strong> account<strong>in</strong>g pr<strong>in</strong>ciples<br />

or various non-fi nancial matters. This<br />

produced about 300 restatements per<br />

year. But because we wanted to make<br />

sure that the restatements resulted from

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