Steve DichterReportsInventory - Hagley Museum and Library

Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 

Box # Report # Title Client 

CBS Research Department 

Year 

1 30D The Sparrow and Hawk (Progress Report) 

Program Analysis Division 1945 

Report on listener reactions based on Lagerfeld-Stanton program CBS Research Department 

1 31 

analyzer "As the Nation Waited" 

Proposal for the development of a public relations and advertising 


1 32A 

policy for the Woolen Corporation of America Woolen Corporation of America 

Crowell-Collier Research 

1945 

1 33 Homemaking and appliances - a psychological survey 

Department 1945 

1 1 Picking a Name for Socony Household Products J. Stirling Getchell, Inc. 1937 

1 1A Research Plan for Home Heating Survey Socony-Vacuum Oil Co. n.d. 

1 2E Psychological Attitude of the Salesman and the Retailer Winius Brandon 1954 

1 3 The Buying Habits of the Esquire-Magazine Reader 

Proposals re: a study “to influence the advertiser to take a second 

Esquire, The Magazine for Men 1939 

1 3A 

look at the new Esquire." 

A Motivational Research Study of The New Esquire: Magazine of 

Esquire magazine 1957 

1 3C 

“Shared Excitement" The Esquire Magazine 1958 

Our Method, Procedure and Sample for a Motivational 

Research Study for Esquire Magazine Esquire Magazine 1957 

1 3.1A 

1 3.2A 

Letter to Samuel Ferber outlining the basic points of the 

motivational research study 

Esquire and the College Market, the Automobile Market and the 

Esquire Magazine 1957 

1 3.3A 

Egg-Head Market Esquire Magazine 1959 

1 4C A Study of What People Think About the Milk Industry 

Survey Among Gasoline Buyers on the Value of 1939 Baseball 

Broadcast Advertising in the Socony-Vacuum New York City 

Milk Industry Foundation 1938 

1 5 

Division 

A Study of the Psychological and Sociological Functions of the 

J. Stirling Getchell, Inc. 1939 

1 6 

Gasoline Station 

Additional Descriptive Language to Accompany the Mobilgas and 

J. Stirling Getchell, Inc. n.d. 

1 7 

Mobiloil Psychological Survey n.d. 

1 7A Research Plan for Gasoline Brand Association Survey n.d. 

1 8 Motion Picture Tie-Ups n.d. 

1 9 The Psychology of Eating Yeast for Health J. Stirling Getchell, Inc. n.d. 

1 09 The Psychology of Breakfast Cereals J. Stirling Getchell, Inc. n.d. 

1 10 Sobol Brothers Gasoline Station Survey J. Stirling Getchell, Inc. 1940 

1 11 Suggestions for the Containers of Tavern Products J. Stirling Getchell, Inc. 1940


1 12 The Continuing Study of Newspaper Reading CBS Research Division 1940 

1 013 The Psychology of Car Buying in the De Soto Price Class 

The Psychology of Car Buying – A Psychological Study 


1 13 Undertaken to Answer Two Vital Questions about Car Buying J. Stirling Getchell, Inc. 1940 

1 13.1 The Car…”Seven League Boots” n.d. 

1 013.1 Survey on State-of-Mind of Potential Buyers of 1942 Cars J. Stirling Getchell, Inc. 1942 

1 14 The Psychology of Tavern Household Products J. Stirling Getchell, Inc. 1940 

1 16 The Psychology of Gasoline and Oil Buying J. Stirling Getchell, Inc. 1940 

1 016 The Psychology of Gasoline – A Brief Analysis 

The Ford Sunday Evening Hour – Popularity Awards and Mentions 


1 17 

in Radio Polls 

A Tentative Outline of Problems for Inclusion in a Study of Daytime 

CBS Research Department 1941 

1 18 

Radio Programs and Listeners CBS Research Department 1942 

Lazersfeld – Stanton Program Analyzer, “Mother and Dad” #1 CBS Research Department 

1 19 Broadcast August 10, 1942, Report on Listener Reactions Program Analysis Division 1942 

Report on Listener Reactions Based on Lazersfeld-Stanton CBS Research Department 

1 019 Program Analyzer, “Wilderness Road” and “Cimarron Tavern” Program Analysis Division 1945 

1 20 President Franklin D. Roosevelt’s Radio History 

Report on Listener Reactions Based on Lazarsfeld-Stanton 

Columbia Broadcasting System 1942 

Program Analyzer, “People’s Platform” Broadcast November 6, CBS Research Department 

1 21 

1943 

Gray-Leary and Lorge Indices for Programs, Commercials and 


1 22 

Audience Mail Summary of Findings CBS Research Department 1942 

1 23 Progress Report on a Pilot Study on Daytime Serial Listening 

Progress Report on Content Analysis of Selected Daytime Serial 


1 24 

Programs 

Summary of Meeting Held by CBS Committee on Daytime 


1 25 

Program Research 

Summary of Meeting Held by CBS Committee on Daytime 


1 25.1 

Program Research Columbia Broadcasting System 

CBS Research Department Script 

1942 

1 26 Progress Report on Script Analysis 

Analysis Division 1943 

1 27 Trueness to Life in the Daytime Serials (A Psychological Analysis) CBS Research Department 1944 

1 28 CBS Diary Study, September, 1943, Listening Section CBS Research Department 1944 

1 29 The Psychology of Pipe Smoking Anfenger Advertising Agency 1944


1 30 

Report on Listener Reactions Based on Lazarsfeld-Stanton 

Program Analyzer, “The Sparrow and the Hawk”, Episode 40, July 

6, 1945 and Episode 41, July 9, 1945 

“Collier’s at Work” A Promotion Plan Submitted to The Crowell- 

CBS Research Department 


1 33.1A 

Collier Publishing Co. 

The Atomic Bomb and Atomic Energy – A Summary and Analysis 

The Crowell-Collier Publishing Co. n.d. 

1 34 

of Public Opinion Poll Findings 

A Psychological Analysis of Collier’s and The Saturday Evening 


1 36 

Post Readership 

Proposal for a Study on the Sales Potentials of Aptitude Testing as 

1946 

1 37 

a Tool of Management 

A Psychological Research Study on the Sales and Advertising 

The Klein Institute 1946 

2 38C 

Problems of Hexol 

“Top Ten” A Psychological Analysis of the Potential Appeals and 

Hexol, Inc. 1949 

2 39 

Difficulties of Comedy Records Audience Records, Inc. 1946 

2 41AProposal for a Psychological Study of Thom McAn Shoes 1946 

2 41C A Psychological Study of Thom McAn’s Boys’ Market 

A Proposal for a Psychological Research Study of the Problems 

1947 

2 42A 

Involved in Selling and Advertising of Pepto-Bismol 1947 

2 42C A Psychological Study of Pepto-Bismol’s Copy Appeals 1947 

2 42E Pre-test Survey on Stomach Remedies for Pepto-Bismol 

An Exploratory Psychological Study of Consumer Reactions to 

Klein Institute 1947 

2 43C 

Cellophane And Wax Paper Wrapped Bread 1947 

2 43.1C 

The Psychology of Bread – A Psychological Study of the Appeals 

and Motives at Work in Bread Advertising and Merchandising J. Stirling Getchell, Inc. n.d. 

2 44-II A Psychological Analysis of the Jewel Home Route Service 

A Psychological Analysis of the Ad Effectiveness of the “Betty the 

1949 

2 44-III 

Bride” Series 

Why Do People Come to the Jewel Tea Company Food Stores – A 

Proposal for a Psychological Analysis of the Sales Problems of the 

1949 

2 44A 

Jewel Tea Company Food Stores 

A Psychological Analysis of the Sales Problems of the Jewel Tea 

Jewel Tea Company Food Stores 1947 

2 44C 

Company Food Stores Jewel Tea Company Food Stores 1948 

2 44E Memorandum from Dr. Dichter to Mr. Gerbosi Jewel tea route business 

Bureau of Communication 

1948 

2 45 Reaction Profile of Safe Harbor for Staaus and Haas 

Research, Inc. 1947


2 46A 

Proposal for a Psychological Study of the Problems of Personal 

Finance Company 

A Psychological Research Study for the Personal Finance 

Personal Finance Company 1947 

2 46C 

Company Personal Finance Company 1947 

2 46.1 Personal Finance Company 

Do You Know, Mr. Manager…? Treatment of a Psychological 

Personal Finance Company n.d. 

2 46.2 

Sales Training Film 

Proposal for a Psychological Pilot Study on Narragansett Ale to be 

Personal Finance Company 1948 

2 47A 

Conducted in the Rhode Island-Massachusetts Area Narragansett Brewing Company 1947 

2 47C A Psychological Study of the Personality of Narragansett Narragansett Brewing Company 1947 

2 47F Memo – Narragansett Advertising Narragansett Brewing Company n.d. 

2 47.1A Proposal for a Product Test of Narragansett Beer and Ale 

Why People Chew – Warrens Mint Cocktail Chewing Gum and 

Narragansett Brewing Company 1947 

2 48C 

Bub Bubble Gum – A Psychological Study 1947 

2 49AProposal for a Psychological Study of Hood’s Milk Containers Hood Company 1947 

2 49.1A Proposal for a Study on Ice Cream Sales Territories H. P. Hood & Sons 1947 

2 50D Why Women Read The Hillman Women’s Group Magazines 

Progress Report on a Psychological Research Study on the Sales 

1947 

2 51B 

and Advertising Problems of Nash Cars 

A Psychological Research Survey on the Sales and Advertising 

Geyer, Newell & Ganger, Inc. 1950 

2 51C 

Problems Of Nash Cars Geyer, Newell & Ganger, Inc. 1949 

2 51F Composite Results and Analysis of Nash and Tests Geyer, Newell & Ganger, Inc. 1949 

2 52 A Psychological Study of the Personality of the Chicago Tribune 

Chicago Tribune Study – Part I: What are the Real Goals of an 

1949 

2 52.1 

Advertising Program? 1949 

2 52.2 Chicago Tribune Study – Part II: From Numbers to People 

Chicago Tribune Study – Part III: Not the Amount of Lineage but 

1949 

2 52.3 

the Intention Behind It 

Proposal for a Research Study on the Adequacy of Advertising 

1949 

2 52A 

Placed in The Chicago Tribune 

Proposal for a Psychological Research Study on the Sales, 

Advertising, And Public Relations Problems of Marshall Field & 

1948 

2 53A 

Company 

Proposal for a Psychological Analysis of the Sales and Advertising 

Marshall Field & Company 1948 

2 54A 

Problems of Philip Morris Cigarettes Philip Morris Co. 1948 

2 54C A Plan for Selling Advertising Space on the Rowe Diplomat Gordon & Mottern, Inc. n.d.


2 54D 

A Presentation to the Philip Morris Co. concerning the Value and 

Prestige Of “Round the Clock” Advertising on The Rowe Diplomat 

Cigarette Vending Machine 

Electrical Home Appliances in the Postwar World (A Psychological 

Philip Morris Co. n.d. 

3 55 

Study on Women’s Attitudes) 

Electrical Home Appliances (Freezers, washing machines, 

Crowell Collier Publishing Corp. n.d. 

3 55.1E 

refrigerators, Etc.) Leo Burnett, Inc. 1952 

Proposal for a Psychological Study of Mood as a Distinguishing The American Broadcasting 

3 56A 

Factor of Radio Listening 


Company 1947 

3 57A 

Problems of The Personna Blade Company, Inc. 

A Psychological Research Study for the Sales and Advertising 

The Personna Blade Company, Inc. 1948 

3 57C 

Problems of Personna 

Proposal for a Psychological Study to be Undertaken for American 

J. D. Tarcher & Co. n.d. 

3 58A 

Airlines 

Temporary Progress Report on the Psychological Sales Problems 

American Airlines 1947 

3 58B 

of American Airlines American Airlines 1947 

3 58C A Psychological Study of American Airlines 

A Psychological Analysis of the Sales and Advertising Problems of 

American Airlines n.d. 

3 59 

the Book-of-the-Month Club 

Proposal for a Psychological Study of the Sales and Advertising 

Book-of-the-Month Club 1948 

3 60A 

Problems Of Chase and Sanborn Coffee n.d. 

3 60D A Psychological Pilot Study of Chase and Sanborn Coffee n.d. 

3 60.1A Chase & Sanborn Pilot Study – Suggested Outline 

Proposal for a Psychological Research Study of the Advertising 

1948 

3 60.2A 

Problems of Chase & Sanborn Coffee 1949 

Informe Preliminar de un Estudio de Motivacion Sobre el Rayon en Grupo de Hilaturas de Rayon 

3 61 

Espana 


Barcelona 1960 

3 61A 

Problems of Marlin Blades 


Marlin Blades 1948 

3 62A 

Problems of Lucky Strike Cigarettes 1948 

3 62.B (1,2,3) 

3 62.1A 

American Tobacco Company interim report – A Motivational Study 

of Three Brands: Pall Mall, Lucky Strike, Dual Filter Tareyton 

A Proposal for a Motivational Research Study of Consumer 

American Tobacco Company 1961 

Attitudes Towards Dual Filter Tareyton American Tobacco Company 1961


3 62.1C 

The Present Position of Dual Filter Tareyton in the Cigarette 

Market: A Motivational Research Study 



3 62.2A 

Attitudes Towards Pall Mall Cigarettes 

The Present Position of Pall Mall in the Cigarette Market – A 


3 62.2C 

Motivational Research Study 



3 62.3A 

Attitudes Towards Lucky Strike Cigarettes 

The Present Position of Lucky Strike in the Cigarette Market: A 


3 62.3C 


Proposal for a Motivational Research Project on the Menthol 


3 62.4A 

Cigarette Market 

The Present Menthol Cigarette Market: A Motivational Research 


3 62.4C 

Study 

The Menthol Cigarette – The Main Findings and Their Practical 

Implications (Excerpt from: Motivational Research Study on The 


3 62.4C-Sup. 

Menthol Cigarette) 

Memorandum on the Research Approach to the Testing of New 


3 62.4E 

62.Tab on 

Packages and Copy Appeals 1961 

3 1C, 2C, 3C Statistical Reference Data for Cigarette Survey 

Proposal for a Psychological Research Study for the 

Westinghouse Electric Company on Consumer Reactions to the 


3 63A 

Electric Comforter 

A Problem Analysis and Proposal for a Motivational Research 

Study On Consumer Attitudes Toward Four Westinghouse 

Westinghouse Electric Company 1948 

3 63.1A 

Products and the Corporate Image of Westinghouse Westinghouse Electric Corporation 1959 

3 63.2A 

The Role of Advertising in the Sales of Washing Machines – A 

Problem Analysis and Proposal for a Motivational Research Study Westinghouse Electric Corporation 1959 

3 64 Are TIME Readers Tire-Minded? 

The Psychological Function of TIME Magazine – A Proposal for a 

1948 

3 64A 

Psychological Research Study 

Progress Report on the Motivational Research Study for Time 

1946 

3 64B 

Magazine On the Why of Time’s Success 

A Creative Memorandum Aimed at Improving the Circulation 

Time, Inc. 1946 

3 64.CE 

Letters of Time Magazine Time Incorporated 1959


3 64E Time Magazine Letter 

Proposal for a Psychological Study of TIME Magazine’s Influence 

Time Incorporated 1956 

3 64.1A 

on Its Advertising Content 1947 

3 64.2A Proposal for a Motivational Research Study for Time Magazine Time Magazine 1956 

3 64.3A Time Magazine letter re: study 

Proposal for a Motivational Research Study for Time Magazine on 

Time, Inc. 1956 

3 64.4A 

the Why of Time’s Success Time, Inc. 1956 

3 64.5 Summary of Psychological Study for Time Magazine 1947 

3 64.5A Time Magazine letter Time Magazine 1947 

3 64.6A Time Magazine letter Time, Inc. 1959 

Preliminary Proposal for a Psychological Study of the Personality The American Brake Shoe 

4 65A 

of The American Brake Shoe Company 


Company 1948 

4 66A 

Problems of Swan 

Temporary Progress Report on the Psychological Analysis of the 

1948 

4 66B 

Sales and Advertising Problems of Swan Soap 

A Psychological Analysis of the Sales and Advertising Problems of 

n.d. 

4 66C 

Swan Soap 

Proposal for a Psychological Analysis of the Sales Problems of the 

1948 

4 67A 

Dictaphone Company The Dictaphone Company 1947 

4 67E Memo on Dictaphone n.d. 

A Psychological Analysis of an Advertising Campaign of the The Institute of Life Insurance 

4 68 

Institute of Life Insurance Companies 

Preliminary Report: Comparison of Three Versions of an Ad 

Companies 1948 

4 68F 

Ending 


1948 

4 69A 

Problems of Flexees Brassieres 

Proposal for a Research Study of the Sales and Advertising 

1948 

4 70A 

Problems of The Harry Doehla Company The Harry Doehla Company 1948 

Proposal for a Study of Labor-Management Problems at the The Doehla Greeting Cards 

4 70AA 

Doehla Greeting Cards Company 

Company 1949 

A Psychological Analysis of the Sales and Advertising Problems of The Doehla Greeting Card 

4 70C 

The Doehla Greeting Card Company 

Company 1948 

4 70E Memo from Dr. Dichter to Dr. Harry Doehla n.d. 

4 71 An Experimental Study on “What Makes a Good Greeting Card” 1948


4 71.1 

4 72A 

4 72.1A 

4 73A 

4 74A 

The Difficulty of Selling Christmas Cards in August – A 

Psychological Analysis 

The Sales and Advertising Problems of the Arthur Murray Dance 

Studios: Proposal for a Psychological Research Study for the 

Harry Doehla Company 1949 

Arthur Murray Dance Studios 

Proposal for a Motivational Research Study of the Sales and 

The Arthur Murray Dance Studios 1949 

Advertising Problems of the Arthur Murray Studios of Southern Arthur Murray Studios of Southern 

California 

The Sales and Advertising Problems of Mojud Hosiery: A Proposal 

for a Psychological Research Study for the Mojud Hosiery 

California 1959 

Company Mojud Hosiery Company 1949 

Proposal for a Research Study to Determine the Real Reasons The Greater Portland Research 

why Portland Citizens do not Vote 

Council 1949 

4 74C Psychological Study of the City of Portland, Maine Greater Portland Research Council 1949 

4 74D Why Portland Citizens do not Vote: A Psychological Pilot Study Greater Portland Research Council 1949 

4 74E Voting n.d. 

4 74.1A Proposal on “What Can be Done to Make More Americans Vote?” n.d. 

4 74.1E Memo on “Get Out The Vote” Campaign 1952 

4 74.2E Voting for the Heritage Foundation 1955 

4 75AProposal for a Psychological Study of Vogue Magazine 1949 

4 76AProposal for a Psychological Analysis of Life Magazine 1949 

4 76E Report on June 20th Dichter Meeting on Life Magazine 

Proposal for a Psychological Research Study on Life’s “What’s in a 

Life Magazine 1951 

4 76.1A 

Picture” Series Life Magazine n.d. 

4 76.1E Analysis of Subscription Letters – Life Magazine Life Magazine 1955 

4 77A 

Proposal for a Psychological Research Study on the Sales and 

Advertising Problems of the Book Clubs of Doubleday & Company 


Doubleday & Company 1949 

4 78A 

Advertising Problems of Borden’s Evaporated Milk 

Proposal for a Psychological Research Study on the Sales 

1949 

4 78AA 

Effectiveness of Elsie the Cow 1949 

4 78E Borden’s Cottage Cheese Young and Rubicam 1952 

4 78.1E Borden’s Chocolate Milk Young and Rubicam 1952


4 78.2E Borden’s Elsie Young and Rubicam 1952 

4 78.3E Borden’s Mayonnaise & Salad Dressing Young and Rubicam 1952 

4 78.4E Borden’s None Such Mince Meat Young and Rubicam 1952 

4 78.5E Borden’s Evaporated Milk Young & Rubicam 1951 

4 78.6E Lady Borden’s Ice Cream Young and Rubicam 1952 

4 78.7E Borden’s Cream Young and Rubicam 1952 

4 78.8E Borden’s Milk Young and Rubicam 1952 

4 78.9E Starlac Young and Rubicam 1952 

4 78.10E Borden’s Buttermilk 

Research Proposal for a Psychological Analysis of the Physician- 

Young and Rubicam 1952 

Patient Relationship to be done for the Alameda County Medical Alameda County Medical 

4 79A 

Association 

Association 

California Medical Association and 

Alameda County Medical 

1949 

4 79C A Psychological Study of the Doctor-Patient Relationship 

A Preliminary Psychological Study of Consumer Reactions to 

Association 1950 

4 80 

Three Feathers’ Merchandising and Advertising 

The Sales and Advertising Problems of Embassy Cigarettes: A 

1949 

4 81D 

Psychological Pilot Study 

The Sales Potentials for Ammoniated Dentifrice: Proposal for a 

Geyer, Newell & Ganger 1949 

Psychological Research Study for The Colgate Palmolive Peet The Colgate Palmolive Peet 

4 82A 

Company 

The Sales and Advertising Problems of Colgate Dentifrice: 

Company 1949 

Proposal For a Psychological Research Study for The Colgate The Colgate Palmolive Peet 

4 82AA 

Palmolive Peet Company 

The Sales and Advertising Problems of Colgate Dentifrice: 

Proposal For a Psychological Research Study for The Colgate 

Company 1949 

4 082AAA 

Palmolive Peet Company The Colgate Palmolive Peet Com 1949 

The Sales and Advertising Problems of Colgate Dental Cream The Colgate Palmolive Peet 

4 82AAA 

Proposal for a Psychological Research Study 

An Experimental Research Study of The Sales and Advertising 

Company 1949 

4 82D 

Problems of Colgate Toothpaste 

A Psychological Analysis of Interviews Conducted with Twelve 

Ted Bates and Company 1950 

4 82.1D 

“Strike It Rich” Applicants Colgate-Palmolive-Peet Company 

The Journal of Consumer 

1952 

4 83 Segmenting the Senior Citizen Market 

Marketing n.d.


4 83A 


Problems of Haddon Hall Cigars 

Proposal for a Psychological Study of Testimonials in Advertising 

1949 

4 84A 

for The J. Walter Thompson Company 

A Psychological Ad Effectiveness Test on the Competitors of the 

The J. Walter Thompson Company 1949 

4 85F 

Santa Fe Railroad 

Proposal for a Research Study on the Advertising and Sales 

Problems of The Passenger Tire Division of the B. F. Goodrich 

Leo Burnett Company, Inc. n.d. 

4 86A 

Company 

A Psychological Research Study on the Advertising and Sales 

Problems of The Passenger Tire Division of the B. F. Goodrich 

The B. F. Goodrich Company 1949 

4 86C 

Company 

Proposal for a Motivational Research Study – Subject: To 

Determine Which Grade of Tires B. F. Goodrich Should Feature to 

The B. F. Goodrich Company 1949 

4 86.1A 

Achieve Maximum Sales Next Summer The B. F. Goodrich Company 1957 

4 87A General Motors letter proposal 

What Works in Employee Relations: A Psychological Analysis for 

General Motors Corporation 1957 

4 87-I 

General Motors 

A Psychological Analysis of the Relative Importance of Themes in 

General Motors Corporation 1949 

4 87-II 

MJC 

What You Can Learn from the Differences Between Your Division 

1949 

4 87-III 

and The Corporation Average in MJC 

Sales and Advertising Problems of The Toni Company Proposal 

1949 

5 88A 

for a Psychological Research Study 

Schlussbericht Einer Motivstudie Ueber Die Mit Dem Verkauf Von 

Benzin Und Oel Im Zusammenhang Stehenden Probleme der 

The Toni Company n.d. 

5 88C 

Firma Esso Standard (Switzerland) Zurich Esso 1961 

5 88E Memo on Toni 

Toni Ad Test – A Psychological Test Conducted to Determine the 

1951 

5 88F 

Effectiveness of Two Toni Advertisements 

Sales and Advertising Problems of The Toni Company – Proposal 

Foote, Cone & Belding 1950 

5 88.1A 

for a Psychological Research Study Foote, Cone and Belding n.d. 

5 88.1E Memo – Toni Interviews Foote, Cone & Belding 1952 

5 88.1F Memo on New Toni Trio Ad 

A Proposal for a Psychological Research Study on the Children’s 

n.d. 

5 88.2A 

Market for Toni Products Weiss & Geller, Inc. 1953 

5 89F A Psycho-metric Test of One County Fair Advertisement Monroe Greenthal Company, Inc. 1950


5 90 Draft of a Pamphlet for Forest Lawn Memorial Park 


n.d. 

5 90A 

Advertising Problems of Forest Lawn Memorial Park Forest Lawn Memorial Park n.d. 

5 90B Work-in-Progress Outline for Forest Lawn Study 


n.d. 

5 90C 

Problems of Forest Lawn Memorial Park 

Proposal for a Research Study to be done for The American Civil 

Forest Lawn Memorial Park 1952 

5 91A 

Liberties Union The American Civil Liberties Union n.d. 

Social Maturity Test Developed for The Equitable Life Assurance The Equitable Life Assurance 

5 92G 

Society 

The Adolescent Soap Market: Development of Soap Attitudes in 

Young Women and Girls with Specific Reference to Palmolive 

Society 1950 

5 93 

Soap 

Summary of a Psychological Research Study on the Sales and 

Ted Bates Company, Inc. n.d. 

5 93C 

Advertising Problems of Palmolive Soap 

A Psychological Approach to the Problem of Soap-Buying: 

Ted Bates Agency 1952 

5 93D 

Progress Report 

A Pilot Study on the Relationship Between the TV and Motion 

n.d. 

5 94D 

Picture Industries 

An Outline Proposal for a Motivational Research Study on the 

Sales, Advertising; and Packaging Problems of Lord Calvert 

n.d. 

5 95A 

Whiskey 

Progress Report for a Study of new Directions in the Marketing of 

Lippincott & Margulies 1955 

5 95B 

Seagram, Calvert, and Adams Canadian Whiskies 

A Psychological Survey of the Sales and Advertising Problems of 

Distillers Corp., LTD. 1958 

5 95C 

Lord Calvert Whiskey 

A Creative Memo on the Sales and Advertising Problems of Lord 

Geyer, Newell & Ganger, Inc. 1950 

5 95E 

Calvert 

New Directions for the Marketing of Seagram, Calvert and Adams: 

A Creative Problem Analysis and Proposal for a Motivational 

Ogilvy, Benson & Mather, Inc. 1956 

5 95.1A 

Research Study 

A Motivational Research Study on the Drinking Patterns of the 

Geneva Gin Market in Quebec Province: Part One – The 

The House of Seagram 1958 

5 95.1C Psychological Foundations For a Seagram Geneva Gin The House of Seagram 1958 

5 95.2A A Draft Outline for Field Testing Bottles and Labels (Geneva Gin) Distillers Corp., Seagram Ltd. 1958


5 95.2C 

Symbolic Direction for a Seagram Geneva Gin Bottle and Label 

Part 2 


Geneva Gin Market in Quebec Province: Appendix to Part I The 


5 95.3A Psychological Foundations for a Seagram Geneva Gin 


Geneva Gin Market in Quebec Province: Appendix to Part I The 


5 95.3C Psychological Foundations for a Seagram Geneva Gin The House of Seagram 1958 

An Integrated Package Research Program for Distillers Distillers Corporation-Seagrams 

5 95.4A 

Corporation – Seagrams Ltd. 

Limited 1959 

A Motivational Research Study of New Directions for the Marketing Distillers Corporation-Seagram 

5 95.4C 

of Seagram, Calvert and Adams Brands 

Limited 1959 

5 95.5A Letter Proposal re: Geneva Gin The House of Seagram, Ltd. 1958 

5 95.6A Letter Proposal re: Ad Testing – Seagrams, Calverts and Adams 

The Sales and Advertising Problems of Castle Films: Proposal for 

House of Seagram Ltd. 1959 

5 96A 

a Psychological Research Study Monroe Greenthal Co., Inc. 

United World Film Co. – Castle 

1950 

5 96C A Psychological Survey on Castle Films 

The Sales and Advertising Problems of Paravox Hearing Aids 

Films Division 1950 

5 97A 

Proposal For a Psychological Research Study 

A Psychological Research Study of the Sales and Advertising 

Paravox, Inc. 1950 

5 97C 

Problems of Paravox Hearing Aids 

What People Like and Dislike in Margarine: A Brief Psychological 

Paravox, Inc. n.d. 

5 98.1 

Study – Part I: Analysis and Conclusions 


Leo Burnett Company, Inc. 1951 

5 99C 

Problems Of Kleenex Paper Napkins Foote, Cone and Belding 1951 

5 99E Memo re: Kleenex 

Kleenex Ad Test: Little Lulu – “Timely Tips” (called Ad #1) and 

n.d. 

5 99F 

“Comic Strip” (called Ad #2) 

Kleenex Ad Effectiveness Test Conducted by Dr. Ernest Dichter, 

Foote, Cone & Belding, Inc. 1951 

5 099F 

Psychological Consultant 1951 

5 99.1E Memorandum re: Kleenex 1951 

5 99.1F Kleenex Ad Test 

Summary Outline of a Proposed Research Study on Pond’s Cold 


5 99.2A 

Cream in the South African Market Cheesbrough-Pond’s, Inc. 1959 

5 99.2E Memo on Kleenex 1951


5 99.2F 

Comparative Study on Three Kleenex Surveys Conducted by 

Ernest Dichter, Inc. 

Psychological Research Study on the Sales and Advertising 

n.d. 

5 100C 

Problems of Helene Curtis Spray Net Russel M. Seeds Co. 1951 

5 100E Helene Curtis Shampoo 

A Psychological Research Study on the Effectiveness of Helene 

Russel M. Seeds Co. n.d. 

5 100F 

Curtis Advertising Russel M. Seeds Advertising Co. 1951 

5 100.1A 


Advertising Problems of Suave and Helene Curtis Products 

A Psychological Survey on the Comparative Effectiveness of 

Gorden Best Company 1952 

5 100.1F 

Helene Curtis Milky Shampoo Advertising 


Advertising Problems of the Packaged Soap Field with Special 

The Russel M. Seeds Co. 1952 

6 101A 

Emphasis on FAB 

Executive Summary - Our Major Findings and Their Practical 

William Esty & Company n.d. 

6 101B 

Implications for FAB 


1959 

6 101C 

Problems of FAB The William Esty Company 1951 

6 101.1A Proposed Motivation Research Study for FAB 

A Motivational Research Study on New Opportunities for New FAB 

Colgate-Palmolive 1958 

6 101.1C 

in the Detergent Market Colgate-Palmolive Company 1959 

6 102A Letter re: Tea Drinking 

How to Make More People Drink Tea - A Psychological Research 

Leo Burnett Company 1951 

6 102C 

Study Leo Burnett Company, Inc. 1951 

6 102E Tea Today in the U. S. A. Tea Bureau, Inc. n.d. 

6 102F A Psychological Ad Effectiveness Test on a Tea Competitor Leo Burnett, Inc. 1951 

6 103 An Outline of the Package Testing Program n.d. 

6 103B Packaging Progress Report 

Research Study on the Sales and Advertising Problems 

n.d. 

Connected with the Use of Paraffined Cartons for Butter, Ice Paraffined Carton Research 

6 103C 

Cream, Lard, Shortening, Oleomargarine 

Council 1951 

A Proposal for Packaging Research to Determine What Makes Paraffined Carton Research 

6 103.1A 

One Type of Package More Effective Than Another 

Council 

Paraffined Carton Research 

1953 

6 103.1B Packaging Research 

Council 1953


What Makes an Effective Package? - A Series of Four Booklets 

Prepared by Institute for Research in Mass Motivations for the Paraffined Carton Research 

6 103.1C 

Paraffined Carton Research Council 

Council 


1953 

6 103.1E Competition by Foil in Paraffined Carton Field 

Council 1956 

A Proposed Motivational Research Project - The Paraffined Carton Paraffined Carton Research 

6 103.2A 

Its Past, Present and Future 

What Makes and Effective Package? Part II: The Package - A 

Bridge or Barrier to the Product; A Series of Four Booklets 

Council 1957 

Prepared by Ernest Dichter, PH.D. Institute for Research in Mass Paraffined Carton Research 

6 103.2C Motivations for the Paraffined Carton Research Council 

Council 


1954 

6 103.2E The Package - The Modern Salesman 

Council 


1956 

6 103.3A Letter - Proposal re: Packaging 

Council 1958 

Progress Report on 3rd Packaging Study - The Package in the Paraffined Carton Research 

6 103.3B 

Competitive Climate 

What Makes an Effective Package? Part III - The Package in the 

Competitive Climate of Display; A Series of Four Booklets 

Council 1954 

prepared by Ernest Dichter, PH.D. Institute for Research in Mass Paraffined Carton Research 

6 103.3C Motivations for the Paraffined Carton Research Council 

How to Design a Psychologically Effective Package Part IV - A 

Summary of the Main Findings of Three Motivation Research 

Studies on Modern Packaging Conducted by the Institute for 

Council 1955 

Research in Mass Motivations for the Paraffined Carton Research Paraffined Carton Research 

6 103.4C 

Council, 1954 

Council 1954 

Supplementary Memo on Paraffined Cartons in the Competitive Paraffined Carton Research 

6 103.4C(1) 

Context 


Council 1955 

6 104A 

Advertising Problems of Raleigh Cigarettes 


Russel M. Seeds Company n.d. 

6 104C 

Problems of Raleigh Cigarettes Russel M. Seeds Company 1951 

6 104F A Psychological Study of Eight Raleigh Cigarette Advertisements Russel M. Seeds Company 1952 

6 104.1C Raleigh Cigarette Advertising Survey - Statistical Appendix n.d. 

6 104.1E Memo on Raleigh Coupons Russel M. Seeds Co. 1952 

6 104.2E Raleigh King Size Cigarettes Russel M. Seeds Co. 1953


6 104.3E Rewrites Raleigh Premium Catalogue 

Proposal for a Study of the Sales and Advertising Problems of 

Russel M. Seeds Co. 1953 

6 105A 

Libby's Pineapple Products n.d. 

6 105E Memo on Libby Ads 1951 

6 105F Psychological Study on the Effectiveness of Libby Advertising Foote, Cone & Belding 1951 

6 105.1E Memo on Pineapple n.d. 

6 105F Libby Ad Effectiveness Test Foote, Cone & Belding 1951 

6 106B Progress Report - Higher Priced Automobiles n.d. 

6 106C Power vs. Economy - A Psychologicl Study 

Progress Report on a Psychological Study of the Sales and 

Arthur Kudner, Inc. 1951 

6 107B 

Advertising Problems of Pepsi Cola The Biow Company 1951 

6 107F Testing of Five Soft Drink Ads Norman, Craig & Kummel, Inc. 1959 

6 108C Why People Read TRUE - A Psychological Research Study 

A Psychological Study on the Effectiveness of the "Krinkles" 

Fawcett Publications 1951 

6 109F 

Slogans 

Proposal for a Psychological Research Study on the Advertising 


6 110A 

Problems of Hans Christian Andersen 

A Psychological Pilot Study on the Advertising and Promotion of 

"Hans Christian Andersen" - A forthcoming Samuel Goldwyn 

Samuel Goldwyn Productions, Inc. 1952 

6 110C 

Production 


Monroe Greenthal & Company 1951 

6 111A 

Advertising Problems of Sanka Coffee 

Proposal for a Psychological Research Study on the Effectiveness 

Young & Rubicam, Inc. 1951 

6 112A 

of Television Programs and Commercials Russel M. Seeds Co. 1952 

6 112C The Psychology of T. V. Commercials - A Research Study n.d. 

6 112E Golden Gloves Commercial Russel M. Seeds Company n.d. 

6 113A 

Proposal for a Psychological Research Study for the Illinois Baking 

Company on the Sales and Advertising Problems of Safe-T-Cones H. M. Gross Company n.d. 

6 114 Psychology of Cooking Compton Advertising Inc. 

Walter Neild (Young and Rubicam) 

n.d. 

Memo - The Psychology of the Modern Woman in Relation to and Ellen Ann Dunham (General 

6 114E 

Cooking and Homemaking 

Foods Corp.) 1952 

Memo - The Psychology of the Modern Woman in Relation to Sally Gibson (Knox Reeves 

6 114.1E 

Cooking and Homemaking 


Advertising, Inc.) n.d. 

7 115C 

Problems of Dial Soap Foote, Cone & Belding 1952


7 115E Dial Soap 

Proposal for a Psychological Research Study on the Readers of 


7 116A 

Red Book Magazine 

A Psychological Ad Effectiveness Test on Three Competitors of 

McCall Corporation 1952 

7 117F 

Durkee's Margarine 

A Psychological Test of Durkee's Margarine Carton -- Preliminary 

Leo Burnett 1952 

7 117.1F 

Analysis 


Leo Burnett Company n.d. 

7 118A 

Advertising Problems of Conoco Gasoline and Oil 

Progress Report -- A Psychological Research Study on the Sales 

Geyer, Newell and Ganger 1952 

7 118B 

and Advertising Problems of Conoco Gas and Oil Geyer, Newell and Ganger 1952 

7 118E Interviewing Conoco Station Attendants 


n.d. 

7 118.1E Advertising Problems of the Continental Oil Company Benton and Bowles, Inc. 1953 

7 118.2A Proposal on MRP Testing 

A Psychological Research Study on the Effectiveness of Eight 

Continental Oil Company 1957 

7 119F 

Bank of America Advertisements The J. J. Weiner Company n.d. 

7 119.1A A Research Program for Testing a New Product for Avon 


Avon Products, Inc. 1960 

7 120A 

Advertising Problems of Swansdown 


Sterling Advertising Agency 1952 

7 121A Advertising Problems of the Beltone Hearing Aid Company 

A Proposal for a Psychological Research Study on the Sales and 

H. M. Gross Company n.d. 

7 122A 

Advertising Problems of Bread 


Quality Bakers 1953 

7 122C 

Problems of the Quality Bakers of America Quality Bakers of America 1952 

7 122E Techniques Employed in Quality Bakers Study 

A Psychological Survey on the Effectiveness of the Quality Bakers 

Quality Bakers of America 1952 

7 122F 

of America Advertising Quality Bakers of America n.d. 

Quality Bakers of America Letter Proposal May 13, 1952 (for study Quality Bakers of America 

7 122.1A 

122C) 

Cooperative, Inc. 1952 

Letter Proposal to Quality Bakers of America, June 22, 1959, re: Quality Bakers of America 

7 122.2A 

Sunbeam Bread Slogan 

A Proposal for a Psychological Research Project on the 

Cooperative, Inc. 1959 

7 123A 

Effectiveness of TV Commercials 

Proposal for a Psychological Research Study on the Personality of 

Dancer-Fitzgerald-Sample, Inc. 1953 

7 124A 

Aldens' New Store in Lansing, Michigan Aldens, Inc. 1952


The California Physicians' Service -- A Psychological Research California Medical Association 

7 125C 

Study of its Structure, Function and Effect 


Committee on CPS 1952 

7 126A 

Advertising Problems of Parker Pen 

A Proposal for a Psychological Research Project on the 

The Parker Pen Company 1952 

7 127A 

Effectiveness of TV Commercials Young & Rubicam 1953 

7 127E Memo on Television Commercials Young and Rubicam 1952 

7 127.1E Memo re: Television Commercials 

Proposal for a Psychological Research Study on the Problems of 

Young and Ribicam n.d. 

7 128A 

Spelling and Advertising Prunes Botsford, Constantine & Gardner 1952 

7 128B Summary and Outline of the Prune Report n.d. 

7 128H Prunes 

Proposal for a Psychological Research Study on the Selling and 

n.d. 

7 129A 

Advertising Problems of Carter's Little Liver Pills Ted Bates and Co. 1952 

7 130E A Memo on the Sales and Advertising Problems of Satina 



7 131C 

Problems of Delsey Foote, Cone & Belding 1952 

7 131E Delsey Toilet Paper Foote, Cone & Belding 1952 

7 132A 

A Proposal for a Psychological Research Study on the 

Effectiveness of Single Versus Multiple Television Commercials Knox Reeves Advertising, Inc. 1953 

7 132E Television Commercials 

A Psychological Analysis of the Motivations at Work in the 

Knox Reeves Advertising, Inc. n.d. 

7 133C 

Purchase of Indoor Growing Evergreen Plants 


John's Plants and Seeds 1952 

7 134A 

Advertising Problems of Cresta Blanca Wine J. J. Weiner Company 1952 

7 134B Cresta Blanca Work-in-Progress Report n.d. 

7 134E Memo on Cresta Blanca Wine Company The J. J. Weiner Company n.d. 

7 134F An Ad Effectiveness Test on the New Cresta Blanca Ads The J. J. Weiner Company n.d. 

7 134.1E Cresta Blanca Wine Sales 

A Psychological Research Study on the Effectiveness of Six Ads 

J. J. Weiner 1953 

7 134.1F 

for Cresta Blanca Triple Cream Sherry 


The J. J. Weiner Company 1953 

7 135A 

Advertising Problems of Sheaffer Pens Russel M. Seeds Company 1952 

7 135E A Blueprint for Christmas Advertisements of Sheaffer Pens Russel M. Seeds 1952 

7 135.1A Letter re: Sheaffer Pens Carl Byoir & Associates, Inc. 1957 

7 135.1E New Sheaffer Announcement Advertisements Russel M. Seeds Co. 1952


7 135.2A 


Research Study on Sheaffer Pens W. A. Sheaffer Pen Company 1957 

7 135.2E Sheaffer Pen Russel M. Seeds Co. 1953 

7 135.3E Potential Office Market for a Sheaffer Automatic Pencil 


1958 

7 136A 

Advertising Problems of Bromo-Seltzer Lennen and Mitchell, Inc. 1952 

7 136E Memo on Bromo-Seltzer Foote, Cone & Belding n.d. 

7 136.1E Memo on Bromo-Seltzer 

Proposal for a Psychological Study of the Impact of Taxation upon 

Foote, Cone & Belding n.d. 

7 137A 

Commerce and Industry 

Proposal for a Psychological Research Study on the Sale and 

Simons, Schur & Straus 1952 

7 138A 

Consumption of Liquor 


Simons, Schur & Straus 1952 

7 140A 

Advertising Problems of Betty Crocker Crustquick 


Knox Reeves Advertising, Inc. 1952 

7 140C 

Problems of Betty Crocker Crustquick Knox Reeves Advertising, Inc. n.d. 

7 140.1 The Personality Profile of Betty Crocker Pie Mix 

Proposal for a Psychological Research Study of the Sales and 


7 141A 

Advertising Problems of Nucoa Margarine 

Does TV Sponsorship of a Blondie Program Carry over to the 

Blondie Comic Stip? -- A Memo Based on Scientific Psychological 

Benton and Bowles, Inc. 1952 

7 142E 

Facts 

A Psychological Research Study on the Role of the Gas Station in 

Our Modern Culture and the Advertising and Promotion Problems 

American Broadcasting Company 1952 

7 143C 

of the Gas Station 


Geyer, Newell & Ganger 1952 

7 144C 

Problems of Berghoff and Gettelman Beers 


Hoffman and York 1952 

7 145A Advertising Problems of the Lincoln Electric Company 

Proposal for a Psychological Research Study on the Personality of 

The Lincoln Electric Company 1952 

7 146A 

Station WJZ-TV American Broadcasting Company 1952 

7 146E Memo -- My Radio, Our Television American Broadcasting Company 1952 

7 146.1E Memo -- The Problem of Identification of Channel 7, WJZ American Broadcasting Company 1952 

7 146.2E Change of Call Letters American Broadcasting Company 1953 

7 146.3E Discover the New Channel Seven 

Proposal for a Psychological Research Study on the Labor- 


7 147A 

Management Problems of Lucky Stores Lucky Stores, Inc. 1952


7 148C 

7 148F 


Problems of Bisquick 

A Psychological Ad Test on the Effectiveness of Five Bisquick 


Advertisements Knox-Reeves Advertising n.d. 

7 148.1F 

A Psychological Analysis of the Comparative Effectiveness of a 

Duncan Hines Biscuit Advertisement and a Bisquick Advertisement Knox Reeves Advertising, Inc. 1953 

7 148.2F Two Bisquick TV Commercials: A Comparative Evaluation 

A Psychological Research Memo on the Labeling and Advertising 


7 149E 

Problems of "A/M" -- Alkaline-Mineral Water 

A Psychological Research Report on the Wholesale-Buyer 

J. J. Weiner 1952 

7 150C 

Relationships of the Klauser-Wangenheim Company 

A Psychological Research Report on the Sales and Advertising 

The Tolle Company 1952 

7 150.1C 

Problems of Point Loma Products 



8 151C 

Problems of Hage's Dairy 



8 152C 

Problems of Nelson Thomas and Company 



8 153A 

Advertising Problems of the Carpet Institute, Inc. The Carpet Institute, Inc. 1952 

8 153.1F Alexander Smith, Inc. (Thunderbolt) 


Alexander Smith, Inc. 1952 

8 154A 

Problems Connected with Shaving Products 

A Psychological Study on the Saltes and Advertising Problems of 

Grey Advertising Agency 1952 

8 154C 

Gem 

A Pilot Study on the Psychological Problems Involved in the Sales 


8 154D 

and Advertising of Men's Toiletries Grey Advertising Agency 1953 

8 154E Memo on Three Gem Cartoons 

Sales, Marketing and Advertising Problems of Spray Deodorant for 

Men -- Proposal for a Psychological Research Study for The 


8 154.1A 

Mennen Company 


Advertising Problems of Mennen Baby Oil, Lotion and Baby 

Duane Jones Company, Inc. 1950 

8 154.2A 

Powder Grey Advertising Agency 1953 

8 155B Progress Report on a Psychological Research Study on OAB Flour Knox Reeves Advertising, Inc. 1952


8 155C 


Problems of OAB Flours Knox Reeves Advertising, Inc. 1953 

8 155E Memo re: Flour 


Russel M. Seeds Company 1953 

8 156C 

Problems of Wheaties 

Sales and Advertising Problems of Schick Electric Shave -- 

Proposal for a Psychological Research Study for Schick 


8 157A 

Incorporated Kudner Agency, Inc. 1950 

8 158A A Proposal for a Psychological Research Study on Betty Crocker 

Work-in-Progress Report on a Psychological Study on the Sales 

General Mills 1953 

8 158B 

and Advertising Effectiveness of Betty Crocker 

A Psychological Research Study on the Effectiveness of Betty 


8 158C 

Crocker in Promoting General Mills Products 



8 159C 

Problems of Rheingold Beer 

Proposal for a Psychological Research Study on Why People 

Foote, Cone and Belding 1952 

8 160A 

Read or Do Not Read The Houston Chronicle 

A Proposal for a Motivational Research Study of the Personality 

The Houston Chronicle n.d. 

8 160.1A 

and Circulation Problems of the Houston Chronicle 

Proposal for a Psychological Research Study on the Theme: What 

The Houston Chronicle 1955 

8 161A 

People Want in a Home 

What People Want in Homes -- A Psychological Research Study 

Audience Tested Advertising, Inc. n.d. 

8 161B 

Preliminary Progress Report Audience Tested Advertising, Inc. n.d. 

8 162 What is the Mood of the Nation? 


1951 

8 163A 

Advertising Problems of Carnation Evaporated Milk 

A Motivational Research Study of the Sales and Advertising 

Problems of the Carnation Company in the Field of Evaporated 

1951 

8 163C 

Milk 

Extension of a Proposal for a Motivational Research Study for the 

The Carnation Company 1955 

8 163.1A 

Carnation Company The Carnation Company 1954 

8 163.2A Proposal re: Carnation Company 

Proposal for a Pilot Study on the Sales and Advertising Problems 

Carnation Company 1955 

8 164A 

of Trushay Hand Lotion Young & Rubicam n.d. 

8 164E Report on Dichter Meeting on Bufferin n.d. 

8 164.2E Report on September 21st Dichter Meeting on Trushay n.d.


8 164.1E Report on Dichter Meeting on Sal Hepatica 

Sales and Advertising Problems of Motorola TV -- Proposal for a 

Psychological Research Study for Motorola Inc. (Proposal Number 

n.d. 

8 165A 

1) Gourfain-Cobb Advertising Agency n.d. 

8 165E Motorola Television Sets 

Sales and Advertising Problems of Motorola TV -- Proposal for a 

Psychological Ad-Effectiveness Study for Motorola TV (Proposal 

Leo Burnett, Inc. 1952 

8 165.1A 

Number 2) Gourfain-Cobb Advertising Agency n.d. 

8 165.1E Motorola TV Report n.d. 

8 166E Television Sets Leo Burnett, Inc. 1952 

Proposal for a Psychological Research Study on Some of the The National Broadcasting 

8 167A 

Problems of Daytime Television 

Motivating Responnse Patterns to "Impact" a Network Television 

Company 1950 

8 167TV 

Program 

Proposal for a Psychological Pilot Study on the Effectiveness of 

National Broadcasting Company 1957 

8 167.1A 

Television Commercials 

Motivating Response Patterns to Wells Fargo a Network Television 

National Broadcasting Company n.d. 

8 167.1TV 

Program National Broadcasting Company 1957 

Proposal for a Study to Determine How the NBC Television The National Broadcasting 

8 167.2A Network Can Achieve Audience Leadership Monday Nights 

Proposal lfor a Motivational Research Study to Determine the 

Company 1957 

Comparative Effectiveness of Program Versus Spot Television The National Broadcasting 

8 167.3A 

Advertising 

Company 1957 

8 167.4A Letter re: Proposal for Advertising Research Projects 

Letter re: Proposal for Qualitative Studies of Nine Radio Stations 

National Broadcasting Company 1957 

8 167.5A 

Affiliated with NBC National Broadcasting Company 1959 

8 168E Grape Nuts Flakes Young and Rubicam 1952 

8 169E The Psychology of Mattresses and Sleeping n.d. 

8 170E Goodyear Truck Tires Young and Rubicam 1952 

8 170.1E Goodyear Tires Young and Rubicam 1952 

8 171E Corn Soya 1951 

8 172E Memo on Pillsbury 

What is the Reason for the Apparent Lack of Brand Loyalty in the 

1951 

8 172.1E 

Flour and Ready-Mix Field? Leo Burnett Co., Inc. 1953 

8 172.2E Memo on Pillsbury Pedestal Cake Leo Burnett Co., Inc. 1955 

8 172.3E Pillsbury: Pie Mix, Cake Mix, Pancake Mix n.d.


8 173A 


Advertising Problems of the Pure Oil Company Pure Oil Company n.d. 

8 173E Memo on Pure Oil Leo Burnett Company 1952 

8 173.1E Memo on Pure Oil Research 1951 

8 173.2E Pure Oil Research Leo Burnett n.d. 

8 174A Schlitz Brewing Company 

Nine Guideposts to Marketing Strategy to Consolidate and Expand 

Schlitz Brewing Company 1958 

8 174C 

Schlitz Sales Leadership 

Letter -- Proposal to Joseph Schlitz Brewing Co. re: Consultant 

Jos. Schlitz Brewing Company n.d. 

8 174.1A 

Service Jos. Schlitz Brewing Company 1959 

8 174.2E Memo on Schlitz Beer 1952 

8 175E Refrigerator Replacement The Leo Burnett Company, Inc. n.d. 

8 175.2E Electric Refrigerators n.d. 

8 175.1E Frigidaire Foote, Cone and Belding 1952 

8 176E Frigidaire Room Conditioners 1955 

8 177E Memo on Vim Milk Leo Burnett n.d. 

8 178E Uncle Ben's Fluffy Rice Leo Burnett n.d. 

8 179A Proposal for a Research Study on the Psychology of Food Leo Burnett, Inc. n.d. 

8 180E Mars Candy n.d. 

8 180F A Psycho-Metric Test of One Mars Milky Way Advertisement Leo Burnett Co., Inc. 1951 

8 180.1E Mars' Super Circus n.d. 

8 180.2E Peanut Candy 

Why Women Buy -- A Proposal for a Psychological Research 


9 181A 

Project Foote, Cone & Belding 

The Readers Digest Int. Editions, 

1950 

9 181.1E Why Women Buy? 

Inc. 1950 

9 182E Pipe Tobacco - Sir Walter Raleigh Russel M. Seeds Co. 1952 

9 183E Bread 

Proposal for a Psychological Research Study on the Dynamics of 

Russel M. Seeds Co. n.d. 

9 184A 

Hatlessness 

MRP Creative Analysis of the Motivating Response Patterns to 

The Hat Research Foundation 1950 

9 185TV 

Five Arrid Television Commercials Carter Products 1957 

9 185A Proposal for a Psychological Study of Arrid 

Proposal for a Research Study on an Effective Name for the L & H 

n.d. 

9 186A 

Home Appliances H. M. Gross Company 1951 

9 187 Public Relations Program for Guideposts Associates 1950


9 188A 

9 189A 


Advertising Problems of Gourmet Magazine 1949 

Proposal for a Psychological Research Study of the Sales and The Cory Company and H. M. 

Advertising Problems of the Cory Glass Coffee Brewer 

Gross n.d. 

9 191A 

Proposal for a Psychological Research Study on the Effectiveness 

of the Emblem for the Kimberly Clark Corporation n.d. 

9 192A Proposal for a Research Project on Advertising Effectiveness Bureau of Advertising 1948 

9 193A 


Advertising Problems of the Bankers Life and Casualty Company Weiss and Geller n.d. 

9 193E Memo on Bankers Life and Casualty Company Weiss and Geller 1951 

The Peacock Revolution -- The Psychology of the Young Men's Speech by Dr. Ernest Dichter at 

9 193.8D 

Market 

Proposal for a Research Study on the Advertising and Sales 

Scottsdale, Arizona 1966 

9 194A 

Problems of Philadelphia Whiskey Publicker Industries 1951 

9 195A Proposal for a Psychological Study of Pabst Beer n.d. 

9 195E Draft of Creative Analysis of Pabst Beer Campaign 

Proposal for a Motivational Research Study of the Advertising and 

Walker Saussy Advertising, Inc. 1956 

9 195.1A 

Marketing Problems of Pabst Blue Ribbon Beer The Pabst Brewing Company 1957 

9 195.1E Summary Report on a Pilot Study of Two Pabst Ads Geyer Advertising, Inc. 1957 

9 195.2A Pabst Brewing Company Letter Pabst Brewing Company 1957 

9 195.2E Summary Report on Field Test of Two Pabst Ads n.d. 

9 195.3A Pabst Brewing Company -- Letter re: Proposal Pabst Brewing Company 1957 

9 196A Proposal for a Qualitative Effectiveness Study for Serutan n.d. 

9 197E Memo re: The Psychology of Coffee Geyer, Newell and Ganger 1952 

9 198E Memo re: The Psychology of Jewelry 

Proposal for a Psychological Research Study on the Avon Sales 

The Grey Advertising Agency 1953 

9 199A 

Representatives and the Avon Company Monroe F. Dreher, Inc. n.d. 

9 199.1A A Research Program for Testing a New Product for Avon Avon Products, Inc. 1960 

9 200E Memo re: Study on Flying 

A Preliminary Research Analysis of the Emotional Reactions of the 

Geyer, Newell, Ganger 1952 

9 201C 

Public to All My Sons Universal International 1948 

9 202E Memo re: 1947 Rogers Bros. Young and Rubicam 1952 

9 203E Memo re: Rockwood Chocolate Young and Rubicam 1952 

9 204E Memo re: Pyrex Ware Young and Rubicam 1952


9 205A 

A Motivational Research Study Aimed at Closing the Gap between 

Piel's Share of Consumer Awareness and its Share of the Beer 

Market Piel Brothers 1958 

9 205E Memo re: Piel's Beer Young and Rubicam 1952 

9 206E Memo re: Parke Davis Advertising Young and Rubicam 1952 

9 207E Memo re: Lipton Tea Young and Rubicam n.d. 

9 207.1E Memo re: Lipton Tea Young and Rubicam 1952 

9 208E Memo re: Minute Rice Young and Rubicam 1952 

9 209E Memo re: Minute Potatoes Young and Rubicam 1952 

9 210.1E Memo re: G. E. Toasters Young and Rubicam n.d. 

9 210.2E 

Report on June 19th Dichter Meeting on General Electric 

Dishwasher 1951 

9 210.3E Memo re: General Electric Automatic Washer Young and Rubicam 1952 

9 210.4E Memo re: GE Water Heater Young and Rubicam, Inc. n.d. 

9 210.5E Memo re: General Electric Vacuum Cleaners Young and Rubicam 1952 

9 211E Memo re: Elgin Watches Young and Rubicam 1952 

9 212E Memo re: Kaiser Aluminum Young and Rubicam 1952 

9 213E Memo re: Hammond Chord and Home Organs Young and Rubicam 1952 

9 214A 

Proposal for a Motivational Research Study to Determine Whether 

Vitamins should be added to Jello, and if so, what Advertising and 

Marketing Actions will be most likely to increase Sales General Foods Corporation 1957 

A Pilot Study of Consumer Response Patterns to New "Soup 'R Jello Division -- General Foods 

9 214B 

Salad" Gelatin Mix -- Executive Summary 

Corp. 1959 

A Pilot Study of Consumer Response Patterns to New "Soup 'R Jello Division -- General Foods 

9 214D 

Salad" Gelatin Mix -- Final Report 

Corp. 1959 

9 214E Jello Tapioca Pudding 

Proposal to Investigate the Market Potentials for a new Gelatine 


9 214.1A 

Mix 

Pilot Analysis of Indicative Clues and Creative Implications on 

General Foods Corporation 1959 

9 214.1D 

Cream Puffs and Eclairs General Foods Corporation 1959 

9 214.1E Memo re: Jello 

Proposal for a Motivational Research Study on Unsatisfied Needs 

1951 

9 214.2A 

in the Food Field General Foods Corporation 1959 

214.2A Proposal for a Motivational Research Study on Unsatisfied Needs 

9 (REV) 

in the Food Field General Foods Corporation 1960


9 214.3A 

A Proposal for a Pilot Motivational Research Study on the 

Psychology of Mail 



9 214.3A REV 

Psychology of Mail General Foods Corporation 1961 

9 214.3D A Pilot Motivational Research Study on the Psychology of Mai 

Proposal for the Development of a Special Technique to research 


9 214.4A 

General Foods Advertising Mail and New Products General Foods Corporation 1962 

9 215E Johnson's Baby Lotion Young and Rubicam 1952 

9 216E Kent Cigarettes Young and Rubicam 1952 

9 217E Standard and Electric Typewriters Young and Rubicam 1952 

9 217.1E Royal Typewriter Young and Rubicam 1952 

9 218E Memo re: Paul Jones Young and Rubicam 1951 

9 218F Memo re: Four Roses Advertising Four Roses Distillers Company 1960 

9 218.1E Memo on Paul Jones Whiskey n.d. 

9 219E Memo re: Lane's Cedar Chest Young & Rubicam 1951 

9 220E Memo re: Modess Young & Rubicam 1951 

9 220F Modess Ad -- Overall Imact n.d. 

9 221E White Owl Cigarettes Young and Rubicam 1951 

9 223E Sanforized 



9 224A Advertising Problems of the Household Finance Company Needham, Lewis & Brorby, Inc. n.d. 

9 225E Memo -- Institute for Research in Psychotherapy 

Proposed Motivational Research Program for Phillips Petroleum 

n.d. 

9 226A 

Co. 

Proposal to Lambert & Feasley re: Phillips Gasoline (Phillips 

Lippincott & Margulies 1955 

9 226.1A 

Petroleum Co.) Lambert & Feasley, Inc. 1959 

9 227E Educators-Advertising Council n.d. 

9 228E Wolsey Hose Young and Rubicam 1952 

9 229E 2 in 1 Shoe Polish Young and Rubicam 1952 

9 230E Gothic Girdles Young and Rubicam 1952 

9 231E Fry's Cocoa Young and Rubicam 1952 

9 232C Arrow Shirts Darts Young and Rubicam 1952 

9 233E Armour--Laboratories 1951 

9 233.1E Armour Laboratories Foote, Cone & Belding 1952 

9 234E The Role of Super Markets in Our Modern Culture Geyer, Howell and Ganger 1952 

9 236 Research Work Model for the Community Analyst in NTL n.d. 

9 239E The New Psychology of Electrical Appliances n.d.


9 240E Memo on Clapp's Baby Food Young and Rubicam n.d. 

10 241A Proposal for a Psychological Study of Prell Shampoo 1947 

10 242E Postum 1948 

10 244D 

What Shall M&M Candycoated Chocolates be Called? -- A 

Psychological Study M&M 1945 

10 245E Report on June 11th Dichter Meeting on American Meat Institute Burnett 1951 

10 246E Lipton Soups Young and Rubicam 1951 

10 247E Walt Disney Production Russell Seeds 1951 

10 248A 

Summary on Conference on Lincoln Advertising prepared by 

Ernest Dichter for Young & Rubicam Young & Rubicam 1955 

10 248E Ford Advertising 

A Psychological Pilot Study on the Sales and Advertising Problems 


10 249D 

of Aero-Willys Russel M. Seeds Co. 1953 

10 249E Aero-Willys Cars Russel M. Seeds Co. 1953 

10 260E Tube Rose Snuff Russel M. Seeds Co. n.d. 

10 251E Kitchen Klenzer Russel M. Seeds Co. n.d. 

10 252E Bowes Industries, Inc. Russel M. Seeds Co. 1951 

10 253E International Harvester as a Part of American Culture 1951 

10 254E Memo on Hoover 1951 

10 255E New Campaign for Green Giant Leo Burnett, Inc. n.d. 

10 256E Memo on Cigarette Advertising Burnett n.d. 

10 257E Fashion Advertising specifically as it refers to Brown Shoes 1951 

10 258A Letter-proposal re: Bauer & Black Project X Bauer & Black 1959 

10 258E Report on June 13th Dichter Meeting on Curity (Bauer & Black) Burnett n.d. 

10 259E Report on June 9th Dichter Meeting on Acme Steel Company n.d. 

10 260E American Can Young and Rubicam 1952 

10 260.1E American Can Young and Rubicam 1952 

10 260.2E American Can Company Young & Rubicam 1953 

10 261 How Word-of-Mouth Advertising Works 

Reprinted from Harvard Business 

Review 1966 

10 261E Cannon Percale Sheets Young and Rubicam 1952 

10 262E Baker's Cocoanut Young and Rubicam 1952 

10 263E Report on June 18th Dichter Meeting on Drano n.d. 

10 264E Chef Boyardee Young and Rubicam 1952 

10 265E International Trucks Young and Rubicam 1952


10 266A 

Proposal for a Pilot Motivational Research Study to determine New 

Product and Design Opportunities which will increase International 

Silver Sales International Silver Co. 1958 

10 266E International Sterling 

A Proposal for a Package Design Study of the New Hunt's Catsup 

n.d. 

10 267A 

Bottle Hunt Foods, Inc. 1958 

10 267E Hunt's Tomato Sauce 1951 

10 268E Hotel Statler Young and Rubicam 1952 

10 269E Sunsweet Prune Juice 1951 

10 270E Singer Sewing Machines Young and Rubicam n.d. 

10 271E Simmons (Beautyrest) n.d. 

10 272E White Swan Toilet Tissue Young and Rubicam 1952 

10 273E Petri Wine Young and Rubicam 1952 

10 274E Minute Tapioca 

Holidays and Tolerance -- A Psychological Study to Serve as 

1951 

10 275C Guide in the Conception of a Series of Radio Programs Institute for Democratic Education 1946 

10 276E Savings Bonds Campaign 

Proposal for a Research Study on the Sales and Advertising 

1951 

10 277A 

Problems of Imperial Whiskey Foote, Cone and Belding 1951 

10 277E Imperial Whiskey 

Proposal -- Consumer Motivation Research Study for Imperial 

Foote, Cone and Belding n.d. 

10 277.1A 

Whiskey Hiram Walker, Incorporated 1951 

10 278F Kotex Ad 

A Psychological Research Study on the Advertising and Packaging 

n.d. 

10 279C 

Problems of Canned Cat Food The J. J. Weiner Company 1953 

A Proposal for a Psychological Research Study on the Sales and Owens-Corning Fiberglas Textile 

10 280A 

Advertising Problems of Fiberglas Draperies 

Products 

Owens-Corning Fiberglas 

1953 

10 280B Progress Report on Psychological Research Study on Fiberglas 


Corporation 1953 

10 280C & 1C 

Problems of Owens-Corning Fiberglas 

Supplement to Study on the Sales and Advertising Problems of 

Owens-Corning Fiberglas Co. 1953 

10 280.1C 

Owens-Corning Fiberglas Owens-Corning Fiberglas Corp. 1953 

10 281E Ideas for the Bicycle Institute 

A Creative Memo on the Advertising Possibilities for Campbell's 

Ivan Hill, Inc. 1953 

10 282CE 

Soup in Canada Stanfield, Johnson & Hill Ltd. 1958 

10 282E Canned Soup Leo Burnett & Company, Inc. 1953


10 283E Canners Association Russel M. Seeds Co. 1953 

10 284E Ideas Concerning a Magazine Devoted to the Entertainment Field American Broadcasting Company 1953 

10 285E Swans Down Cake Mixes Young & Rubicam n.d. 

10 286E Bostonian Shoes Young and Rubicam 1952 

10 287E Cannon Nylons Young and Rubicam 1952 

10 288E Proctor & Gamble Institutional Advertising 

Proposal for a Motivational Research Study on the Status of 

Drinking Chocolate and the Effectiveness of its Advertising 

Leo Burnett Co., Inc. 1953 

10 289A 

Appeals 

The Cadbury Profile -- A Progress Report on a Motivational 

Cadbury Bros. Limited 1958 

10 289B 


Attitudes Towards Chocolate -- Volume I. of a Report on 

Cadbury Brothers Ltd. 1958 

10 289C 

Motivational Research Study Cadbury Bros. Limited 1958 

10 289E Cadbury's Instante Drinking Chocolate 

The Cadbury Profile -- Volume II. A Report on a Motivational 


10 289.1C 

Research Study Cadbury Brothers Limited 

Lawrence C. Gumbinner 

1958 

10 290B Key Findings about Heublein Cocktails -- A Progress Report Advertising Agency Inc. 1957 

A Motivational Research Study of the Sales, Advertising and Lawrence C. Gumbinner, 

10 290C 

Merchandising Problems of Heublein's Cocktails 

Advertising Agency Inc. 

Lawrence C. Gumbinner 

1957 

10 290E Heublein's Ready Mixed Cocktails 

Advertising Agency Inc. 1953 

10 290,1C Heublein Supplementary Charts 


1957 

10 291A 

Advertising Problems of Bactine 

Progress Report on a Psychological Research Study of the Sales 

Miles Laboratories, Inc. 1953 

10 291B 

and Advertising Problems of Bactine 


Miles Laboratories 1953 

10 291C 

Problems of Bactine 



10 292C 

Problems of Schenley Reserve Schenley Distributors, Inc. 1953 

11 293A Proposal re: Investments Schwabacher & Co. 1953 

Proposal for a Motivational Study on the Sales and Advertising Batten, Barton, Durstine and 

11 295A 

Problems of Wildroot Shampoo 


Gaborn, Inc. 1953 

11 295C 

Problems of Lady Wildroot Shampoo Wildroot Company, Inc. 1953


11 295D A Motivational Pilot Study on Wildroot's "Confidence" Commercials 

A Test Market Study of the Advertising Problems of Wildroot 

Wildroot Company 1956 

11 295F 

Formula #2 Wildroot Company 1956 

11 295TV 

MRP Creative Analysis of the Motivating Response Patterns to a 

Wildroot Cream Oil Television Commercial ("The Barn Dance") The Wildroot Company 1957 

11 295.1A Proposal re: Shampoo Flakes -- Wildroot Wildroot Company, Inc. 1953 

11 295.1C Supplementary Notes on What Women use for Hair Care Wildroot Company 1953 

11 295.1D A Motivational Research Pilot Study on Vam Wildroot Company, Inc. 1956 

11 295.1E Shampoo Flakes Research Memo Wildroot Company Inc. 1953 

11 295.1TV The Motivating Response Patterns to Four Wildroot Commercials The Wildroot Co., Inc. 1957 

11 295.2A Feelings and Attitudes of Barbers Wildroot Company, Inc. 1954 

11 295.2C Supplementary Section on the Motivations of Barbers Wildroot Company 1955 

11 295.3A Wildroot Cream Oil -- Formula #2 and Vam Wildroot Company, Inc. 1955 

11 295.3AA New Wildroot Television Commercial 

A Motivational Research Study on the Use of Vam Commercials 

The Wildroot Company 1955 

11 295.3C 

on The Robin Hood Show Wildroot Company, Inc. 1957 

11 295.4A Proposal for a Motivational Research Pilot Study of Vam Wildroot Company, Inc. 1956 

11 295.5A Proposal on Vam 


Wildroot Company, Inc. 1957 

11 296A 

Advertising Problems of Frozen Foods 



11 296C 

Problems of Bel-Air Frozen Foods Whitney Frozenfood Company 1956 

11 296E Supplementary Memo on Whitney Frozen Food 


Problems of Bel-Air Frozen Foods (Executive Summary of 

Whitney Frozenfood Company 1956 

11 296.1C 

Findings) Whitney Frozenfood Company 1956 

11 297E Memo re: American Broadcasting Company 

A Creative Research Report on the Sales and Advertising 


11 298D 

Problems of M. J. B. Coffee The J. J. Weiner Company 1953 

11 298E M. J. B. Coffee 

A Creative Research Report on the Sales and Advertising 

1953 

11 299D 

Problems of the Southern Pacific R. R. 

A Psychological Test on the Sales Effectiveness of Five Koch 


11 300F 

Fiberglas Luggage Advertisements The J. J. Weiner Company 1953


11 301A 

Proposal for a Motivational Research Study to Determine the Most 

Effective Marketing Strategy for Folger's Instant and Regular 

Coffee 


J. A. Folger & Company 1958 

11 301B Problems of Folger's Instant Coffee -- Progress Report 


J. A. Folger Company 1953 

11 301C 

Problems of Folger's Instant Coffee J. A. Folger & Co. 1953 

11 301.1A Letter -- Proposal re: Motivational Rsearch to Folger & Co. J. A. Folger & Company 1958 

11 302E Memo re: Buying an Automobile 



11 303A 

Advertising Problems of Wiedemann Beer 


Tatham-Laird Inc. 1953 

11 303.1A 

Advertising Problems of Royal Amber Beer 


Tatham-Laird Inc. 1953 

11 304D 

Problems of Burgermeister Beer -- A Pilot Study The J. J. Weiner Company 1953 

11 304E Burgermeister Beer -- Supplementary Memo 

A Proposal for a Package Test Study for The Chiffon Brand Table 


11 305A 

Napkins, Facial Tissues, and Bathroom Tissue Crown Zellerbach Corp. 1958 

11 305E Creative Research Memo on Zellerbach Paper Napkins 

A Proposal for a Motivational Research Study for the Chiffon Brand 


11 305.1A Table Napkins, Facial Tissues and Bathroom Tissue 

A Creative Psychological Research Report on the Sales and 

Crown Zellerbach Corp. 1958 

11 305.1D 

Advertising Problems of Zee Toilet Paper 

A Psychological Pilot Study on the Sales and Advertising Problems 


11 306D 

of Surf Lever Brothers Company 1953 

11 307D Pilot Study -- Sun Maid Raisins Botsford, Constantine and Gardner 1954 

11 307E Memo re: Raisins 


Botsford, Constantine and Gardner 1953 

11 308B 

Problems of Art Instruction -- A Progress Report Knox Reeves Advertising, Inc. n.d. 

11 309E Memo re: New Business Knox Reeves Advertising, Inc. 1953 

A Psychological Research Study on the Sales and Advertising Popular Merchandise Company, 

11 310C 

Problems of the Popular Club Plan 

Proposal for a Psychological Research Analysis of the 

Responsiveness of Popular Merchandise Club Secretaries to the 

Inc. 1953 

11 310.1A 

Special Promotional Programs Popular Merchandise Club 1959


11 310.2A 

11 310D 

Proposal for a Psychological Research Analysis of Popular 

Merchandise Club Secretaries to the Special Promotional 

Programs 

Popular Merchandise Company, 

Inc. 1960 

A Pilot Motivational Analysis of Thirty Interviews with Active and 

Inactive Secretaries of the Popular Merchandise Club Popular Merchandise Club 1960 

11 311A Hearns Department Store Friend, Reiss & McGlone 1953 

11 312A Oscar Mayer & Company Oscar Mayer & Company 1953 

11 313E Oregon State Highway Department 

A Proposal for a Psychological Research Study on Why People 

Botsford, Constantine and Gardner 1953 

11 314A Read, or Do Not Read The San Francisco Call-Bulletin 


The Call-Bulletin 1953 

11 315A 

Advertising Problems of General Paint General Paint Company 1953 

11 316A Proposal re: Griesedieck Beer 


Krupnick and Associates, Inc. 1953 

11 316C 

Problems of Griesedieck Bros. Beer 


Krupnick & Associates, Inc. 1953 

11 317A 

Advertising Problems of Japan Air Lines 

A Psychological Analysis of the Advertising and Sales Problems of 

Botsford, Constantine & Gardner 1953 

11 317E 

Japan Air Lines Botsford, Constantine & Gardner 1953 

11 317.1E Travel Folders on Japan Botsford, Constantine & Gardner 1953 

11 317.2E Japan Air Lines Botsford, Constantine & Gardner 1954 



11 318A Thomas F. Conroy, Inc. Thomas F. Conroy, Inc. 1953 

11 319E "Place-the-Face" -- A Psychological Analysis of a TV Program Leo Burnett & Company, Inc. 1953 

11 320E Filter Queen Vacuum Cleaner Russel M. Seeds Company 1953 

12 321E Memorandum on Beer Russel M. Seeds Co. 1953 

12 322E Crusade for Freedom Leo Burnett Company, Inc. 

The American Sugar Refining 

1953 

12 323A Proposal re: Domino Sugar Packaging 

Company 1959 

12 323E Advertising Approaches to increase the Consumption of Sugar Leo Burnett Company, Inc. 

Farm Bureau Insurance 

1953 

12 324A Farm Bureau Insurance Companies 

Companies 


1953 

12 324B Farm Bureau Insurance Companies 

Companies 1953


A Psychological Research Study on the Selection of a New Name Farm Bureau Insurance 

12 324C 

for the Farm Bureau Insurance Companies 


Supplementary Memo on Field Testing of New Names for Farm Farm Bureau Insurance 

12 324E 

Bureau Insurance Companies 

Companies 


1954 

12 324F Farm Bureau Ad Test 

Companies, Inc. 1955 

12 324.1E Memo on Farm Bureau Name Change Series 

Preliminary Memo on Indicated Major Changes (Farm Bureau 

1955 

12 324.2E 

Insurance Companies) 

A Proposal for a Psychological Research Study on the Role of 

Mumm, Mutlay & Nichols 1955 

12 325A 

Magazines in the American Culture 

Proposed Main Research Areas for a Psychological Research 

Study on the Sales and Advertising Problems of One-A-Day 

Dudley, Anderson & Yutzy 1953 

12 326B 

Vitamins 



12 326C 

Problems of One A Day Miles Laboratories, Inc. 1953 

12 327E How to Get More People to Go to the Movies American Broadcasting Co. 1953 

12 328E How to Get More Out of Your Doctor 

A Proposal for a Motivational Research Study on the Long 

Journal of Living 1953 

12 329A 

Distance Routes of Air France Air France 1959 

12 329E Air France 


Sterling Advertising Agency, Inc. 1953 

12 330.1A 

Advertising Problems of Calso 

A Research Memo on Sigh and Sound: The Relation of Auditory 

Stimulation to Visual Perception as Applied to Full Fidelity 

Calso Water Corp. 1953 

12 331E 

Television 

Proposed Main Research Areas for a Psychological Research 

Ted Bates & Company 1953 

12 332B Study on the Sales and Advertising Problems of Nervine 



12 332C 

Problems of Nervine 

Memo -- "See You Early Tonight" A Plan for a Subway Advertising 


12 333E 

Campaign 



12 334A 

Advertising Problems of Dannon Yogurt 


Dannon Milk Products, Inc. 1953 

12 335C 

Problems of Franco-American Spaghetti Dancer-Fitzgerald-Sample, Inc. 1953 

12 335E Franco-American Spaghetti Dancer-Fitzgerald-Sample, Inc. 1953


12 335.1E A Creative Memo on Franco-American Spaghetti 

A Proposal for a Psychological Research Study on the Sales, 

Advertising and Public Relations Problems of the Book Publishing 

Leo Burnett Company Inc. 1956 

12 336A 

Industry 

Proposal for a Psychological Study of the Influence of Men on 

American Book Publishers Council 1953 

12 338A 

Buying Fawcett Publications 1947 

12 339D Women and Post War (A Preliminary Analysis) n.d. 

12 340E The Modern Woman Gardner Advertising Agency n.d. 

12 341B Progress Report on the Readers of the J. O. L. 

Thoughts re: the Possibility of doing a Limited Pilot Study in 

Europe to Find Out the Kind of Advertising Appeals needed to sell 

1946 

12 342A 

Europeans on a Number of American Products 

Progress Report based on a Qualitative Study conducted to find: 

Geyer, Newell and Ganger 1952 

12 343D What Lindlahr's Radio Program Means to His Listeners 1945 

A Proposal for a Psychological Research Study on the Human The Modern Hospital Publishing 

12 344A 

Relation Problems of Hospitals 

Co. 1953 

12 344C A Psychological Study of the Hospital-Patient Relationship Modern Hospital 1954 

12 345A Wrigley Chewing Gum Wm. Wrigley Jr. Company 1953 

A Proposal for a Psychological Research Study for The Skirt and The Skirt & Sportswear 

12 346A 

Sportswear Manufacturers Association 


Manufacturers Association 1953 

12 347A 

Advertising Problems of American Magazine 

Proposal for a Motivational Research Study to Determine the 

Opportunity for Colgate to Profitably Market a New Men's 

The Crowell-Collier Publishing Co. 1954 

12 348A 

Shampoo and Men's Hairdressing 

A Psychological Study of the Deodorant Market and 

Colgate-Palmolive Company 1958 

12 348C 

Opportunitiesfor New Product Developments Colgate-Palmolive Company 1959 

12 348E Research Memo on Colgate's Gardol Announcement Ads 

Proposal re: Marketing Opportunities for Sugar-Free Chewing 


12 348.1A 

Gum 

Springboards and Barriers to the Introduction of a New Colgate 


12 348.1C 

Chewing Gum Colgate-Palmolive Company 1959 

12 348.2A Proposal re: Marketing a New Chewing Gum Colgate-Palmolive Company 1958 

12 348.3A Option for a New Liquid Analgesic 

Proposal for a Motivational Research Study to Determine How 

Colgate can Most Successfully Enter the Deodorant Market with a 


12 348.4A 

New Product Colgate-Palmolive Company 1958


12 348.5A 

Proposal for a Motivation Study on the Marketing Potentials and 

Appeals of a New Colgate Product 

Proposal for a Motivational Research Study -- How Colgate- 


12 348.6A Palmolive can Most Effectively Employ its Corporate Image 

Letter Proposal to Colgate Palmolive Co. re: Best Ways to 

Discover Comsumer Needs for Totally New Products (Household 


12 348.7A 

Division) 

A Motivational Research Study to Determine new Household 


12 348.7D 

Product Possibilities 

Letter Proposal to Colgate Palmolive Co. re: New Products (Toilet 


12 348.8A 

Articles) 

A Proposal for a Research Study on the Psychological 

Foundations of New Products in the Grocery and Home Making 


14 361A 

Field 

Proposal for an Annual Consultant Service to Dan B. Miner 

General Mills, Inc. 1954 

14 362A 

Company 

Proposal for an Annual Consultant Service to Knox Reeves 

Dan B. Miner Company 1954 

14 363A 

Advertising, Inc. Knox Reeves Advertising, Inc. 

Communication Techniques for 

1954 

14 364A Leather Industries 

Industry, Inc. 1954 

14 365A A Research Proposal on How to Implement the New Name Farm Bureau Insurance Co. 


1954 

14 366A Proposal on How Agents feel about Multiple Line Insurance 


Proposal to Conduct a Psychological Analysis of the Sales and National Shoe Manufacturers 

14 367A 

Advertising Problems of the Men's Shoe Field 

Association, Inc. 

National Shoe Manufacturers 

1954 

14 367C Why Men Buy Shoes -- A Motivational Research Study 


14 368A Proposal for a Consumer Motivation Study on Red Cedar Shingles Red Cedar Shingle Bureau 1954 

14 368B Progress Report on Red Cedar Shingles and Shakes 1954 

14 369A 

14 369C 

Proposal for a Psychological Research Study on the Most Effective 

Ways to Introduce, Advertise and Sell Carter's New Sleep-Aid 


Carter Products, Inc. 1954 

Problems of a New Carter Sleep Aid Product Carter Products, Inc. 1954


14 370A 

Proposal for a Motivational Research Study on the Factors which 

Motivate a Physician to Prescribe one Pharmaceutical Company's 

Products in Preference to Those of Other Companies 

Proposal for a Motivational Research Study on the Sales and 

Eli Lilly & Company 1954 

14 371A 

Advertising Problems of Department Stores Associated Merchandising Corp. 

Associated Merchandising 

1954 

14 371C Motivating Department Store Customers 



14 372A 

Advertising Problems of Guide Step Shoes Endicott Johnson Corporation 1954 

14 372B Endicott Johnson -- Guide Step Shoes Progress Report 


Endicott Johnson Corporation n.d. 

14 372C 

Problems of Guide-Step Shoes Endicott Johnson Corporation 1954 

14 372E Notes on New Endicott Johnson Guide Step Pamphlet 


Winius-Brandon Company 1957 

14 373C 

Problems of Grove Cold Tablets Grove Laboratories Inc. 1954 

14 374E Philippine Air Lines 

Proposal for a Research Study on the Status and Personality of an 

J. J. Weiner Co. 1954 

14 375A 

Advertising Agency Botsford, Constantine and Gardner 1954 

14 375E Hour Glass -- Copy Clinic with Dr. Dichter 


1953 

14 376A 

Advertising Problems of Thrifty Drug Stores Co. Inc. 

A Motivational Research Study of the Consumers' Attitudes 

Thrifty Drug Stores Co. Inc. n.d. 

14 376C 

Toward The Thrifty Drug Company 


Thrifty Drug Company 1954 

14 377A 

Advertising Problems of Park & Tilford Reserve 

Proposal for a Research Study with a Goal of Improving the Sales 

Park & Tilford Distilling Co. 1954 

14 378A 

Effectiveness of Sales Personnel 

A Program of Motivational Research in Manitoba and Alberta for 

Shoes Associated 1954 

14 378.9A 

Molson's Brewery Limited Molson's Brewery Limited 1960 

14 379E Analysis of Planned Advertising -- Johnsonian Guide Step Shoes 1954 

14 379.1E Guide-Step Ads Winius Brandon Co. 1955 

14 379.2E Creative Memo on a Series of Ads for Guide-Step Shoes 1955 

14 379.3E Memo on Endicott-Johnson Endicott-Johnson Corporation 1957 

14 379.4E Endicott Johnson Advertising Endicott Johnson Corporation 1954 

14 380A Miller & Company Miller & Company, Inc. 1954


Proposal for a Psychological Research Study on Additional New Farm Bureau Insurance 

14 381A 

Names for the Farm Bureau Insurance Companies 



14 382A 

Advertising Problems of Matson Lines 


Matson Navigation Co. 1954 

14 382.1A 

Advertising Problems of Matson Lines 

Initial Report on a Motivational Research Study on Hansen Gloves 

Matson Navigation Co. 1954 

14 383C 

(Parts I and II) 

Motivational Research Study on Hansen Gloves -- Part III: The 

1954 

14 383.1C 

Predictive Problem 1955 

14 383.2C A Second Motivational Research Study on Hansen Gloves Hansen Glove Corp. 1956 

14 383.3C Second Motivational Research Study on Hansen Gloves: Phase III 

Proposal for a Motivational Research Study on Sales and 

Hansen Gloves 1957 

14 384A 

Advertising Problems of Viv Leo Burnett Agency 1954 

14 385A Proposal re: New Maid Margarine 

Proposal for an Annual Consultant Service to Guild, Bascom & 

The Ralph H. Jones Company 1954 

14 386A 

Bonfigli, Inc. 

The Use of Motivational Research to Answer the Sales and 

Guild, Bascom & Bonfigli, Inc. 1954 

14 387E 

Advertising Problems for Golden State Company Guild, Bascom & Bonfigli, Inc. 1954 

14 388B Farm Feed Study -- Progress Report 

A Motivational Research Study on the Sales and Advertising 

Ralston Purina Company 1954 

14 388C 

Problems of Purina Feeds 



14 389A 

Advertising Problems of the Bank of America Bank of America 1954 

Proposal for a Research Study on "What Americans Want From The Farm Bureau Insurance 

14 390A 

The Future" 

Proposal for a Psychological Resesarch Study of the Main 


Communication Channels between the Farm Bureau Insurance The Farm Bureau Insurance 

15 391A Companies and its Present and Prospective Policy Holders 


Possible Improvement and Better Use of "Close the Gap" Policy Farm Bureau Insurance 

15 391E 

Holder Meetings of the Farm Bureau 


Proposal for a Psychological Research Study of the Main 

Communication Channels Between the Farm Bureau Insurance The Farm Bureau Insurance 

15 391.1A Companies and Its Present and Prospective Policy Holders 


15 391.1C Closing the Gap n.d.


15 391.1E A Creative Memo…"Insurance and the Life Book" Nationwide Insurance Co. 1957 

15 391.2A 

A Proposal for a Creative Application of Motivational Research 

Findings to "Closing the Gap" within the Farm Bureau Insurance 

Companies' Organization 

The Emporer's New Clothes -- A Study and Analysis of 



15 391.2C 

Nationwide's Internal "Psychological Structure" 

A Psychological Research Pilot Study on the Sales and Advertising 

Nationwide Insurance Company 1956 

15 392D 

Problems of Ry-Krisp Guild, Bascom & Bonfigli 1954 

How to Raise More Money for the American Fund for Israel American Fund for Israel 

15 393C 

Institutions -- A Psychological Research Study 

Delicious Apple Red Public Relations Campaign -- A Proposal for a 

Public Relations Campaign in Behalf of State of Washington 

Institutions 1954 

15 394A 

Delicious Apples 1954 

15 394E Washington Delicious Apples 



Research Study on the Sales and Advertising Problems of Washington State Apple 

15 394.1A 

Washington State Apples 

Consumer Attitudes and Buying Motivations concerning 

Commission 1956 

Washington State Apples -- A Problem Analysis and Proposal for a Washington State Apple 

15 394.2A 



15 395E Shopsmith and Woodworking Power Tools Botsford, Constantine & Gardner 

Brooks, Smith, French & Dorrance, 

1954 

15 395.1E Power Tools for Home Use 

Inc. 1956 

15 395.2E Shopsmith and Magna Line Ads 


Brooks, Smith, French & Dorrance 

of the Pacific Coast, Inc. 1956 

15 396A 

Advertising Problems of Lipmate 


C. B. Juneau, Inc. 1954 

15 397A 

Advertising Problems of the U. S. Shoe Corporation Stockton, West, Burkhart, Inc. 1954 

15 397.1A Proposal for U. S. Shoe 


Stockton, West, Burkhart, Inc. 1954 

15 398A 

Advertising Problems of Lima Beans 

Proposal re: Packaged Meats: Canned & Smoked Ham, Sliced 

Lima Bean Advisory Board 1954 

15 399A 

Bacon & Canned Luncheon Meat Rogers & Smith Advertising 1954 

15 399.1A Detergents Rogers & Smith Advertising 1954


15 400A 


Advertising Problems of Ammident Block Drug Company 1954 

15 401E Electric Shavers 



15 402A 

Advertising Problems of Goodyear Tires 


Goodyear Tire & Rubber Co. 1954 

15 402C 

Problems of Goodyear Tires 

A Proposal for a Motivational Research Study of Stix Baer and 

Goodyear Tire & Rubber Co. 1954 

15 403A 

Fuller Sales, Advertising and Merchandising 

A Proposal for a Motivational Research Study of Current Smoking 

Stix, Baer and Fuller 1954 

15 404A 

Attitudes United States Tobacco Co. 1954 

15 405A Anti-Cigarette Publicity and Cigar Smoking Cigar Institute of America 1954 

Letter Memo on Cigar Institute of America Series of 

Doherty, Clifford, Steers & 

15 405E 

Advertisements 

A Proposal for a Motivational Research Study of Current Smoking 

Shenfield 1959 

15 406A 

Attitudes P. Lorillard Company 1954 

15 407A Proposal for an Annual Consultant Service to Winius-Brandon Co. 

Proposal for a Consultant Service to Winius-Brandon Company, 


15 407.1A 

St. Louis, MO 

Proposal for an Annual Consultant Service to R. W. Reynolds 


15 408A 

Limited 

Proposal for an Annual Consultant Service to the F. H. Hayhurst 

R. W. Reynolds Limited 1954 

15 409A 

Co. Limited 

Proposal for an Annual Consultant Service to Miler & Company, 

F. H. Hayhurst Co. Limited 1954 

15 410A 

Inc. 

Proposal for an Annual Consultant Service to Miller, Mackay, 

Miller & Company, Inc. 1954 

15 410.1A 

Hoeck and Hartung -- Seattle, Washington Miller, Mackay, Hoeck and Hartung 1955 

15 411B Progress Report on Phone Ad Tests Botsford, Constantine and Gardner 1954 

15 411C The Effectiveness of the Present Phone Advertising Campaign Botsford, Constantine and Gardner 1954 

15 411E Memo on the New Prune Campaign 


1955 

15 412A 

Advertising Problems of Regal Pale Beer Regal-Amber Brewing Co. 1954 

15 412B Regal Pale Beer Guild, Bascom & Bonfigli, Inc. 1954 

15 413B Tentative Directions Indicated in Rainier Study Miller & Co. 1954


15 413C 


Problems of Rainier Beer Miller & Company 1954 

A Proposal for a Psychological Research Study on How to Get The American Broadcasting 

15 414A 

More People to Watch Channel 7 

System 1954 

15 414B Progress Report on Channel 7 Motivational Research American Broadcasting Co. 1954 

15 414E ABC Ad Test American Broadcasting Co. 1954 

15 415E Table Salt Stockton, West, Durkhart, Inc. 1954 

A Proposal for a Motivational Research Study of Department Store Associated Merchandising 

15 416A 

Sales Advertising and Merchandising 



15 417A 

Advertising Problems of Packaged Meats 


C. Wendel Muench & Company 1954 

15 418A 

Advertising Problems of Whirlpool Bras 

A Psychological Research Study of the Most Appropriate 

Hollywood-Maxwell Co. 1954 

15 418C 

Characterization of the "Wonderful Wizard of Bras." 

A Proposal for a Psychological Research Study on Halliburton 

Hollywood-Maxwell Company 1954 

15 419A 

Products 

Conferencia sobre -- Estudios De Motivacion -- Pronunciada en 

Hill & Christopher 1954 

15 420 

Ciudad Mexico por el Dr. Ernest Dichter 1960 

15 420A Proposal for Creative Research on TV Commercials 


The Ford Foundation 1954 

16 421A 

Advertising Problems of Lima Beans 


J. Walter Thompson Company 1954 

16 422A Advertising Problems of Martha Manning Half-Size Dresses 

A Proposal for a Motivational Research Study of the Sales, 

Advertising and Merchandising Problems Confronting Arnold's 

Roman Advertising Company 1954 

16 423A 

White Bread 

A Proposal for a Motivational Research Study of the Sales, 

Arnold Bakers, Inc. 1954 

Advertising and Merchandising Problems Confronting Freihofer's The Richard A. Foley Advertising 

16 424A 

White Bread 

Agency, Inc. 1954 

16 425A Proposal for a Psychological Research Study on Fisher's Biskit Mix Pacific National Advertising Agency 1954 

16 426A Proposal for an Ad Test on Four Fisher Products 


Pacific National Advertising Agency 1954 

16 427A 

Advertising Problems of Pineapple Products J. Walter Thompson Company 1954


16 428A 

16 429A 

Proposal for a Motivational Research Study on the Use of 

Premiums in Cereal Sales 

The Cereal Market of the Future -- A Proposal for a Motivational 


Research Study The Ralston Purina Company 1954 

16 430E 

Possible Improvements and Better Use of Experimental Research 

Farm of the Ralston Purina Company for Promotional Purposes… 

Proposal for an Annual Consultant Service to Pacific National 


16 431A 

Advertising Agency 

Proposal for an Annual Consultant Service to Pacific National 


16 431.1A 

Advertising Agency, Seattle, Washington 

Proposal for an Annual Consultant Service to C. B. Juneau, 


16 432A 

Incorporated 

Proposal for a Motivational Research Study on Improving the 

Effectiveness of Promotion and Advertising Directed at Physicians 

C. B. Juneau, Incorporated 1954 

16 433A 

by Ethical Drug Companies Pharmaceutical Advertising Club 1954 

16 433C A Research Study on Pharmaceutical Advertising Pharmaceutical Advertising Club 1955 

A Proposal for Research Projects for the Pharmaceutical Pharmaceutical Advertising Club, 

16 433.1A 

Advertising Club 

Proposal for an Annual Consultant Service to Lewin, Williams, & 

Inc. 1960 

16 434A 

Saylor, Inc. 


Lewin, Williams, & Saylor, Inc. 1954 

16 435A 

Advertising Problems of Snowdrift 

A Progress Report of a Motivational Research Study on the Sales 

Fitzgerald Advertising Agency 1954 

16 435B 

and Advertising Problems of Wesson Oil Fitzgerald Advertising Agency 

Wesson Oil & Snowdrift Sales Co. 

1957 

A Motivational Research Study of the Sales and Advertising and to Fitzgerald Advertising 

16 435C 

Problems of Snowdrift Shortening 

Agency 1955 

16 435E Wesson Oil Fitzgerald Advertising Agency, Inc. 1958 

16 435.1A Proposal on Snowdrift Label Fitzgerald Advertising Agency 1955 

16 435.1B Charts for Wesson Oil Progress Report n.d. 

16 435.1C 

Summary of Key Findings and Recommendations Embodied in the 

Motivational Research Study of the Sales and Advertising 

Problems of Snowdrift Shortening Fitzgerald Advertising Agency 1955 

16 435.1E Wesson Oil & Snowdrift Sales Co. Wesson Oil & Snowdrift Sales Co. 1958


16 435.2A 


Research Study of the Sales and Advertising Problems of Wesson 

Oil 

Letter-Memo on Name "Whirl" to Fitzgerald Advertising (Wesson 


16 435.2E 

Oil) Fitzgerald Advertising Agency 1955 

16 435.3A Proposal for Copy Testing of Wesson "No Smoke" Ads 



16 436A 

Advertising Problems of Altes Beer 

Proposal for a Psychological Research Study on the Development 

Altex Brewing Company 1954 

16 437A 

of Increased Store Traffic for Spencer Shoes 

Cigarette Smoking Attitudes Today and Its Significance to Zeus 

Silton Brothers Advertising 1954 

16 438C 

Cigarette Holders Zeus Corporation 1954 

16 439A 

16 440A 


Motivate a Physician to Prescribe One Pharmaceutical Company's 

Products in Preference to Those of Other Companies L. W. Frohlich Co. 1954 

Proposal on a Motivational Research Study on the Problem of the 

Use of Hexol for Feminine Hygiene Hexol, Inc. 1954 

16 440.1A 

Proposal for a Psychological Research Study on the Desirability 

and Problems of Promoting the Use of Hexol for Feminine Hygiene Hexol Company, Inc. 1954 

16 441B Summary of Report -- Red Cross Shoes 



16 441C 

Problems of Red Cross Shoes 

A Pilot Study on the Sales and Advertising Problems of Red Cross 


16 441D 

Shoes Stockton, West, Burkhart, Inc. 1954 

16 441E Red Cross Shoes Stockton-West-Burkhart, Inc. 1956 

16 441.1B Progress Report -- Red Cross Shoes Stockton, West, Burkhart, Inc. 1954 

16 441.1C Introductory Summary of Our Main Findings -- Red Cross Shoes Stockton, West, Burkhart, Inc. 1955 

16 442A Krey Packing Co. Products (Canned Meat) Roman Advertising Company 1954 

16 442E Psychological Analysis of Four Clorets Commercials Dancer, Fitzgerald and Sample 1954 

16 442.1E Memo -- Clorets Commercials Dancer, Fitzgerald and Sample 1954 

16 443A 

Proposal for a Research Program to Guide Product Development, 

Test Marketing, Advertising, Sales Promotion and National 

Marketing of Orange Crystals Botsford, Constantine & Gardner 1954


16 444A 


Advertising Problems of Crispie Potato Chips 


1954 

16 444C 

Problems of Crispie Potato Chips Crispie Potato Chip Company 1955 

16 444E Memo on Package Designs -- Crispie Potato Chips Walter Landor & Associates 1955 

16 445A Sicks' Spokane Brewery, Inc. Sicks' Spokane Brewery, Inc. 1954 

16 445.1A Rainer Beer Miller, Mackay, Hoeck and Hartung 1956 

16 446E Significant Factors Affecting Ice Cream Preferences and Sales Knox Reeves Advertising, Inc. 1954 

16 447E Among Major Factors re: Consumer Interest in Bread: 

A Motivational Research Study on the Image of ABC as Seen by 


16 448C 

Advertising Agency Executives 

A Pilot Motivational Research Study of Program Trends and the 


16 448D 

ABC Image Among Viewers American Broadcasting Company 1958 

16 448E Contemplated Move to Put Dr. David R. Mace on Radio-ABC American Broadcasting Company 

The American Broadcasting 

1954 

16 448.1D A Pilot Analysis of the Attitutdes Toward ABC Among Advertisers 

American Broadcasting Company Memos on Analysis of Pilot 

Company 1958 

16 448.1E Films: "The Maverick" "U. F. 61" "The Californians" "Sugarfoot" 

American Broadcasting Company Memo on The Mickey Mouse 


16 448.2E 

Club American Broadcasting Company 1957 

16 448.3E Memo on Selling Points of ABC-TV Programs American Broadcasting Company 1957 

16 448.4E Memo on Selling Points of ABC-TV Programs American Broadcasting Co. 1957 

16 448.5E Memo on Selling Points of ABC-TV Programs 

American Broadcasting Company Memo on Willys Gold Cup 


16 448.6E 

Races Telecast American Broadcasting Company 1957 

16 449E Testing TV Commercials Knox Reeves Advertising, Inc. 1954 

16 450E Wheaties Packages Knox Reeves Advertising, Inc. 1954 

A Study of Seven Publications -- Their Audiences and Reading The Reader's Digest Association, 

16 450P 

Days 

Inc. 1958 

16 450.1E Wheaties Package Test 

Proposal for an Annual Consultant Service -- Ogilvy, Benson and 


16 452A 

Mather, Inc. Ogilvy, Benson & Mather, Inc. 1954 

Proposal for an Annual Consultant Service to Charles L. Rumrill Charles L. Rumrill and Company, 

16 451A 

and Company, Inc. 


Inc. 1954 

16 453C 

Problems of Rice Chex and Wheat Chex Guild, Bascom and Bonfigli, Inc. 1954


16 453F 

The Comparative Effectiveness of a Rice and Wheat Chex 

Advertisement 



17 454A 

Advertising Problems of Tabby Cat Food 

Proposal for a Psychological Research Study of the Personnel 

Ingalls-Miniter Co. 1954 

17 455A 

Problems of Thrifty Drug Stores, Inc. 

Proposal for an Annual Consultant Service to W. B. Doner and 

Thrifty Drug Stores, Inc. 1954 

17 456A 

Company 

Proposal for a Motivational Research Study to Increase the 

W. B. Doner and Company 1954 

Volume of Institutional and Publication Advertising in the New York The New York World-Telegram and 

17 457A 

World-Telegram and Sun 

A Motivational Research Study to Increase the Volume of 

Sun 1954 

Institutional and Publication Advertising in the New York World- The New York World-Telegram and 

17 457C 

Telegram and Sun 

Proposal lfor an Annual Consultant Service to Fitzgerald 

Sun 1955 

17 458A 

Advertising Agency 

Proposal for an Annual Consultant Service to Fitzgerald 


17 458.1A 

Advertising Agency, Inc. Fitzgerald Advertising Agency, Inc. 1956 

17 459A Dove Soap Lever Brothers Company 1954 

17 460A Proposal -- American Associated Insurance Co. Winius-Brandon Co. 1954 

17 461E Banking Botsford, Constantine and Gardner 1954 

17 462C Medical Ethics 1956 

17 462E Medical Ethics Survey Rollen Waterson Associated 1954 

17 463E Radio-TV Advertising of Fisher's Blend Flour 

A Pilot Study on the Sales and Advertising Problems of Jax Beer in 


17 464D 

the New Orleans Negro Community Fitzgerald Advertising Agency 1955 

17 464E Creative Research Memo on Jax Beer Fitzgerald Advertising Agency 1955 

17 464A Proposal for a Psychological Research Study on Jax Beer 

A Proposal for an Extended Motivational Research Study on the 


17 464.1A 

Problems of Jax Beer in the New Orleans Area Fitzgerald Advertising Agency 1955 

17 465A Proposal for a Motivational Research Study on Vipenta Drops 


Hoffman La Roche Inc. 1954 

17 465C 

Problems of Vi-Penta Drops Hoffmann-La Roche, Inc. 1955


17 466A 

A Proposal for a Psychological Research Study of the Sales and 

Advertising Problems of Nepera Chemical Co., Inc., as They Affect 

Choledyl 

Proposal for a Psychological Research Study on the Sales 

Nepera Chemical Company, Inc. 1954 

17 467A 

Problems of the William O. McKay Company 

A Psychological Research Study of the Major Appeals in Current 

William O. McKay Company 1954 

17 468C 

Beer Advertising 1954 

17 469E Diamond Crystal Salt Diamond Crystal Salt Company 1955 

17 470A 

17 470.1A 


Advertising Problems of Pacific Coast Paper Mills of Washington 


Research Study of the Sales and Advertising Problems of Powder 

Room Facial Tissue 

Pacific Coast Paper Mills of 

Washington 1954 

Pacific Coast Paper Mills of 

Washington 1957 

17 471E TV Testing Procedure Knox Reeves Advertising Company 1954 

Proposal for a Motivational Research Study on Promotional State of Ohio Development and 

17 472A 

Problems of the State of Ohio 


Publicity Commission 1954 

17 473A 

Advertising Problems of Alka-Seltzer Miles Laboratories, Inc. 1954 

17 473B Increasing the Sale of Alka-Seltzer -- Summary of Progress Report 



17 473C 

Problems of Alka-Seltzer Miles Laboratories, Inc. 1955 

17 473E Creative Analysis of Three Alka-Seltzer Storyboards 

The Motivating Response Patterns to Two Alka-Seltzer 

Geoffrey Wade Advertising 1959 

17 473TV 

Commercials 

Increasing the Sale of Alka-Seltzer in Ontario -- Report of a 

Miles Laboratory 1958 

17 473.1C 

Motivational Study 

The Motivating Response Patterns to a "Buster Keaton Postman" 


17 473.1TV 

Alka-Seltzer Commercial 

How Our General Word-of-Mouth Findings Specifically Apply to 


17 473.2C 

Alka-Seltzer Mile Laboratories 1958 

17 473.3A Alka Seltzer Miles Laboratories, Inc. 

Miles Products -- Division of Miles 

1958 

17 473.3C Three Alternative Strategies Facing Alka-Seltzer 

Laboratories, Inc. 1959


Proposal for a Motivation Research Study on Marketing Strategy to Miles Products -- Division of Miles 

17 473.4A 

Expand Sales for Alka-Seltzer 

Proposal for a Motivational Study of the Social Relationship 

Laboratories, Inc. 1959 

17 474A between the Doctor and the Pharmaceutical "Detail Man" The Organon Company 1954 

17 475E TV Commercial Research 1954 

17 476E Monarch Chain Saw 

Comments on Six Wheaties Commercials to Knox Reeves 

Ivan Hill, Inc. 1954 

17 477E 

Advertising Knox Reeves Advertising 1954 

17 477.1E An Evaluation of the New Wheaties TV Commercial 

Proposal for a Psychological and Quantitative Research Study of 


17 478A 

the Problems Facing the Oregon Journal 


The Oregon Journal 1954 

17 479A Advertising Problems of Alpha Beta Food Markets, Inc. 

A Proposal for a Motivation Research Study on the Public 

Relationis and Advertising Problems of the Cincinnati and 

Alpha Beta Food Markets, Inc. 1954 

17 480A 

Suburban Bell Telephone Company 



18 481A 

Advertising Problems of Waste King Pulverators 


Given Manufacturing Company 1954 

18 481C 

Problems of Waste King Given Manufacturing Company 1955 

18 481E Memo on Noise and Draft of Statement to Dealers and Plumbers 1957 

18 481.1A Motivational Research Study on Waste King Dishwashers 


Given Manufacturing Company 1956 

18 481.1C 

Problems of Waste King Dishwashers Waste King Company 1957 

18 481.1E Summary Memorandum on New Corporate Name 

A Motivational Research Study on the Dishwasher and a Name for 

Waste King Corporation 1959 

18 481.2C 

the Technical Products Division Waste King Corporation 1959 

18 481.2E Areas That Offer No Problem re: Corporate Name Waste King Corporation 1959 

18 482 Savings Institutions 


n.d. 

Faced in Planning an Institutional Advretising Campaign for the Twin Cities Federal Loan & Savings 

18 482A 

United States Savings & Loan League 


18 482B United States Savings & Loan Progress Report -- Tables 1-18 1960 

"Five Promising New Avenues in Stimulating Increased Savings The Savings and Loan Foundation, 

with Savings and Loan Associations" -- Part I Executive Summary Inc. and United States Savings and 

18 482C 

of Our Findings and Recommendations 

Loan League 1960


18 

18 

482C Part II 

Volume I 

482C Part II 

Volume II 

Analysis and Discussion of the Evidence for Our Findings and 

Recommendations 

Analysis and Discussion of the Evidence for Our Findings and 

Recommendations 

18 4822 Part III Appendix of Additional Tables and Interview Data 

Implications of New York Times Report, December 9, 1960: 

"Advertising: Michigan Bank Opens a Drive Against Savings and 

18 482C Supp. 

Loans." 

18 482C-Exec. 

18 482.1A 

18 482.1B 

Five Promising New Avenues in Stimulating Increased Savings 

with Savings and Loan Associations 

A Problem Analysis and Proposal on the Institutional Image of 

Savings and Loan Associations 

Progress Report Summary for a Motivational Research Study on 

How to Stimulate Increased Savings with Savings and Loan 

Associations through Effective Communications 

18 482.2A Memo re: Scope of Study 

Proposal for a Continuous Research Program on the Business 

18 482.3A Opportunities and Problems of Savings and Loan Associations 

18 482.4A 

18 482.5A 


Study to Determine How to Stimulate Increasing Savings with 

Savings and Loan Associations through Effective Communications 


Study to Determine How to Stimulate Increasing Savings with 

Savings and Loan Associations through Effective Communications 

18 482.6A United States Savings & Loan Progress Report -- Tables 1-18 

18 483A 

The Savings and Loan Foundation, 

Inc. and United States Savings and 

Loan League 1960 













United States Savings and Loan 

League 1958 


League and Savings and Loan 

Foundation, Inc. 1960 


League 1959 


League 1959 


League 1959 


League and Savings and Loan 

Foundation, Inc. 1960 


League 1960 


Advertising Problems of Kretschmer Wheat Germ Kretschmer Corporation 1954


18 483C 


Problems of Kretschmer Wheat Germ 

A Proposal for a Psychological Research Study of the Sales and 

Kretschmer Corporation 1955 

18 484A 

Advertising Problems of Spry Lever Brothers Company 1954 

18 486E Bank Borrowing 


Stockton West Burkhart, Inc. 1954 

18 487A 

Advertising Problems of Tavern Pale Beer 


Atlantic Brewing Company 1954 

18 487C 

Problems of Tavern Pale Beer 

Supplementary Memo to Tavern Pale Motivational Study re: 


18 487.1C 

Packaging 

Proposal for Annual Consultant Service for the Lever Brothers 


18 488A 

Company Lever Brothers Company 1954 

18 489E Luer Dan B. Miner Company 1954 

18 490E Memo on Bank of California Botsford, Constantine & Gardner 1954 

18 491A Proposal for Pilot Study Foremost "Fresh-Tasting" Evaporated Milk 

A Psychological Pilot Study of the Sales and Advertising Problems 

Foremost Dairies, Inc. 1955 

18 491D 

of Foremost Evaporated Milk Weiner, Ohleyer, Reynolds & Baker 1955 

18 491E Associations and Implications of the Foremost Name 

A Psychological Test of Advertising Effectiveness of Foremost 

J. J. Weiner Company 1954 

18 491F 

Instant Milk Advertising J. J. Weiner Company 1954 

18 491G Psychological Packaging Test on Foremost Non-Fat Dry Milk The J. J. Weiner Company 1954 

18 491.1E Creative Research Memo on Test Procedures on New Products 1955 

Proposal for a Motivational Research Study of the Sales and The General Tire and Rubger 

18 492A Advertising Problems of the General Tire and Rubber Company 

Company 1954 

18 493E Pie Crust -- Crustquick Pie Crust Sticks Knox Reeves Advertising, Inc. 1954 

A Proposal for a Motivational Research Study on the Sales and Anderson-McConnell Advertising 

18 494A 

Advertising Problems of Hoffman Television Sets 

A Motivational Pilot Study on the Sales and Advertising Problems 

Agency 1954 

18 494D 

of Hoffman Television Sets Dan B. Miner Company 1956 

18 494.1A Hoffman Research Dan B. Miner Company 1956 

18 495E Banking Rogers and Smith 1954 

18 496B Old Fitzgerald Bourbon Progress Report 

A Pilot Study of Certain Aspects of Old Fitzgerald Sales and 


18 496D 

Advertising Winius-Brandon Company 1955


19 497A Coffee and Coffee Drinking Pan-American Coffee Bureau 1954 

19 497B Coffee -- A Presentation to the Pan-American Coffee Bureau Pan-American Coffee Bureau n.d. 

19 497C A Motivational Research Study on the Role of Coffee in 1955 Pan American Coffee Bureau 1955 

19 497E Coffee -- Tentative Findings and Recommendations 

An Inquiry into the Relative Effectiveness of Six P. A. C. B. Coffee 

Pan American Coffee Bureau 1955 

19 497F 

Ads 


Pan American Coffee Bureau 1955 

19 497.1A Advertising Problems of the Pan American Coffee Bureau The Pan American Coffee Bureau 1955 

19 497.1C The Consumer's Coffee Language 1955 

19 497.1E Coffee Pan American Coffee Bureau n.d. 

Executive Summary -- Field Testing the Effectiveness of Six Pan American Coffee Bureau and 

19 497.1F 

Coffee Ads 

A Motivational Research Study on the Problems and Opportunities 

Robert W. Orr & Associates, Inc. 1955 

19 497.2A 

of the Pan American Coffee Bureau in Canada Vickers & Benson 1958 

19 498A American Can Company Ads 

Proposal for a Motivational Research Study on "People's 

Carl Byoir & Associates, Inc. 1955 

19 498.1A 

Capitalism" Carl Byoir & Associates, Inc. 1956 

19 499A A Proposal Pilot Study on Chrysler Ross Roy, Inc. 1955 

19 499E Memo on Film Presentations of What the Doctor Ordered Ross Roy Inc. Advertising 1955 

A Proposal for a Motivational Research Study of the Design, Sales Dodge Division, Chrysler 

19 499.1A and Advertising Problems of Dodge Passenger Cars 

Proposal for an Annual Consultant Service to Alford R. Poyntz 


19 500A 

Advertising Ltd. Toronto, Canada 

Proposal for an Annual Consultant Service to Lewis and Gilman, 

Alford R. Poyntz Advertising Ltd. 1955 

19 501A 

Inc. Philadelphia, Penna. 


Lewis and Gilman, Inc. 1954 

19 502A 

Advertising Problems of Grain Belt Beer Knox Reeves Advertising, Inc. 1954 

19 502E Memo on Grain Belt Commercials Knox Reeves Advertising, Inc. 1955 

19 503A 

19 504A 

19 504C 

A Proposal for a Motivational Research Study of the Advertising 

and Promotional Problems of the Leather Industries of America 


Leather Industries of America 1954 

Advertising Problems of Fanny Farmer Candies 


Fanny Farmer Candy Shops, Inc. 1955 

Problems of Fanny Farmer Candy Company Fanny Farmer Candy Shops, Inc. 1956 

19 504D A Pilot Research Study on Fanny Farmer Candy Fair Charles L. Rumrill & Company, Inc. 1955


19 505E Betty Crocker in Action Knox Reeves Advertising, Inc. 1954 

19 506A Los Angeles Transit System 

Creative Research Memo on Folding Boxes and Collapsible Metal 

Hixson and Jorgensen, Inc. 1954 

19 507E 

Tubing Carl Byoir & Associates, Inc. 1954 

Proposal for an Annual Consulting Service with Anderson- Anderson-McConnell Advertising 

19 508A McConnell Advertising Agency Los Angeles, California 

A Creative Research Memo on Home Canning and Kerr Jars and 

Agency 1955 

19 509E 

Lids Dan B. Miner Company 1955 

A Proposal for a Motivational Research Study of the Sales and Aubrey, Finley, Morley & Hodgson, 

19 510A 

Advertising Problems of O'Henry Candy Bars 

Inc. 1955 

A Proposal for a Motivational Research Study of the Sales and Aubrey, Finley, Morley & Hodgson, 

19 510.1A 

Advertising Problems of Oh Henry! Candy Bars 

Proposal for an Annual Consultant Service to the Wildroot 

Inc. 1955 

19 511A 

Company Buffalo, New York 

Proposal for an Annual Consultant Service to Harold Cabot & Co., 

The Wildroot Company 1955 

19 512A 

Inc. Boston, Massachusetts 

Proposal for an Annual Consultant Service to James Thomas 

Harold Cabot & Co., Inc. 1955 

19 513A 

Chirung Co., Inc. Boston, Massachusetts James Thomas Chirung Co. 1955 

19 514E Comments on the Contemplated "Johnsonian 19" Ads 


Endicott-Johnson Corporation 1955 

19 515A 

Advertising Problems of Trend 


The Purex Corporation 1955 

19 515C 

Problems of Trend Detergent Foote, Cone & Belding 1956 

19 515E Trend Memo Purex Corporation 1958 

19 515.1A Proposal for Trend Research Foote, Cone & Belding 1956 

19 515.2A Liquid Bleach and Trend Foote, Cone & Belding 1956 

19 515.3A Possible Study of the Purex "Trade Image" 

Proposal for a Motivational Research Study on the Corporate 

Purex Corporation, Ltd. 1960 

19 515.4A 

Image of Purex at the Retail Trade Level 

Proposal for a Motivational Research Study on the Corporate 


19 515.5A 

Image of Purex at the Retail Trade Level 

A Proposed Motivational Research Study of the Relations Between 


19 516A 

Veterinarians and the Lederle Company Dudley, Anderson & Yutzy 1955 

A Motivational Research Study on the Relationships Between Lederle Laboratories Division -- 

19 516C 

Veterinarians and the Lederle Laboratories 

Proposal for an Annual Consultant Service to Endicott-Johnson 

American Cyanamid Company 1956 

19 517A 

Corp. Endicott, New York Endicott-Johnson Corporation 1955


19 518E 

A Creative Memo on Some of the Problems of the Walter Kendall 

Brand of Dry Dog Food Dan B. Miner Company 1955 

19 518.1E Memo re: Walter Kendall Dog Food Ads Dan B. Miner Company 1955 

19 519A A Proposal on Sundial Shoes James Thomas Chirung Company 1955 

19 520E Memorandum on Launching a New Dentifrice 

A Proposal for a Motivational Research Study of the Fairmont 

Brand Personality and its Relationship to the Sales and Advertising 


19 521A 

Problems of the Fairmont Foods Company 


Fairmont Foods Company 1955 

19 522A Advertising Problems of Industrial Indemnity Company 


Ryder & Ingram, Ltd. 1955 

19 523A 

Advertising Problems of Sanz-Flush 

Proposal for a Motivational Research Study of the New and Used 

Lewis & Gilman Inc. 1955 

19 524A Car Sales and Advertising Problems of Harger-Haldeman 

A Creative Memo on Increasing the Influence of Harger-Haldeman 

Harger-Haldeman Company 1955 

19 524E 

Salesmen on Car Purchase Motivation Harger-Haldeman Company 1955 

19 524.1E Summary of Findings and Practical Applications 

Proposal for a Psychological Research Study of the Sales, 

Advertising and Public Relations Problems of the National 

Harger-Haldeman Company 1955 

19 525A 

Selected Morticians, Inc. 

Proposal for a Motivational Research Study Aimed at Expanding 

the Prestige & Influence of National Selected Morticians and its 

National Selected Morticians, Inc. 1955 

19 525.1A 

Member Firms 

Proposal for a Motivational Research Study of Consumer 

National Selected Morticians, Inc. 1959 

19 526A 

Acceptance of the New Purina Dog Chow Gardner Advertising Agency 1955 

19 527G Projective Field Test of the New Rinso Blue Package 


Ogilvy, Benson & Mather, Inc. 1955 

19 528A 

Advertising Problems of Duncan Hines Cake Mixes 

A Motivational Research Study on the Personality of Duncan Hines 

Gardner Advertising Agency 1955 

19 528C 

as an Endorser of Cake Mix and Other Products 


Hines-Park Company 1955 

19 528.1A 

Advertising Problems of Duncan Hines Cake Mixes 

Proposal for an Annual Consultant Service to Henry A. Loudon, 

Gardner Advertising Company 1955 

19 529A 

Advertising, Inc. Boston, Massachusetts Henry A. Loudon, Advertising, Inc. 1955 

A Psychological Motivational Research Study on the Problems of Downtown Business Men's 

20 530C 

Downtown Los Angeles 

Association of Los Angeles 1956


Extension of a Proposal for a Motivational Research Study for the Downtown Business Men's 

20 530.1A Downtown Business Men's Association of Los Angeles Association of Los Angeles 1955 

A Psychological Motivational Research Study of the Problems of Downtown Business Men's 

20 530.1C Downtown Los Angeles (Executive Summary of Findings) 


Association of Los Angeles 1956 

20 531C 

Problems of Wildroot Cream Oil Wildroot Company 1955 

20 532E Quaker Lace Tablecloths Lewis & Gilman, Inc. 1955 

20 532.1E Memo on Quaker Lace Tablecloth Advertising 


Problems of the Carnation Company in the Field of Non-Fat Dry 

1955 

20 533C 

Milk Solids 

A Creative Problem Analysis and Proposal for Motivational 


Research in the Fields of Bread Wrapping and Bread The Waxed Paper Merchandising 

20 534A 

Consumption 

Council, Inc. 1955 

20 535C 


Problems of the Carnation Company in the Field of Compounds 

A Motivational Research Study on Color Trends in Scott Paper 

Products (A Preliminary Statement of Our Main Findings About 


20 536C 

Colors in Toilet and Facial Tissues) 

Executive Summary of Motivational Research Findings on Color in 

Scott Paper Company 1955 

20 536.1C 

Scott Toilet and Facial Tissue (In Three Sections) Scott Paper Company 1955 

20 536.2A Letter Proposal on Toilet Tissue Scott Paper Company 1959 

20 536.2C Color and Paper Napkins Scott Paper Company 1955 

20 536.3C Color in Paper Towels 

Executive Summary of Motivational Research Findings on Color in 

Scott Paper Company 1955 

20 536.4C 

Scott Napkins and Towels 

Proposal for an Annual Consultant Service for the Ralston Purina 

n.d. 

20 537A 

Company 



20 538A 

Advertising Problems of Downyflake Frozen Waffles J. M. Korn Company, Inc. n.d. 

20 539A 

20 540A 

Proposal for a Motivational Research Study of the Personality of 

the Chicago Sun-Times and Its Relationship to the Circulation and 

Advertising Problems of the Chicago Sun-Times Chicago Sun-Times 1955 


Advertising Problems of Western Auto Stores Western Auto Supply Company 1955


20 540B 

Attitudes Influencing Present and Potential Western Auto 

Customers -- Progress Report on a Pilot Motivational Research 

Study 

Attitudes Influencing Present and Potential Western Auto 

Winius Brandon Company 1958 

20 540D Customers -- Report on a Pilot Motivational Research Study 

Creative Research Memo on Paint and Tool Advertisingn for 


20 540E 

Western Auto Stores 

Letter Proposal re: Husband-Wife Motivations in Purchase of 

Winius-Brandon, Inc. 1955 

20 540.1A 

Wizard Appliances 

A Creative Research Memorandum on Western Auto Stores 


20 540.1E 

Advertising Winius Brandon Company 1956 

20 540.2E Memo on Western Auto and the Davis Tire 

What a Stepped-Up National Advertising Campaign Can do to 

Enhance the Status of Western Auto -- A Creative Memo based on 


20 540.3E 

Limited Field Research 



20 541A 

Advertising Problems of E & J Wheelchairs 

The Use of Motivational Research in Finding Answers to the Sales 

Everest & Jennings, Inc. 1955 

20 542E 

and Advertising Problems of Life Insurance Equitable Life Assurance Society 1955 

20 543A 

Proposal for a Motivational Research Pilot Study of the Sales and 

Advertising Problems of Decorated Cake in the Los Angeles Area 

A Pilot Motivational Study of the Sales and Merchandising 

Mr. Milton Katz 1955 

20 543D 

Problems of Antoinette's Party Cakes 


Antoinette's Party Cakes 1957 

20 543.1A 

Advertising Problems of Baker Boy Frozen Cakes 

Proposal for an Annual Consultant Service to Rogers & Smith 

Baker Boy Bakeries 1955 

20 544A 

Advertising Dallas, Texas 

A Proposal for an Annual Consultant Service submitted to Rogers 

Rogers & Smith Advertising 1955 

20 544.1A 

& Smith Advertising Agency Dallas, Texas 

Proposal for an Annual Consultant Service to Evans & Associates 


20 545A 

Fort Worth, Texas 

Proposal for an Annual Consultant Service to Tracy-Locke 

Evans & Associates 1955 

20 546A 

Company, Inc., of Texas 

A Field Research Memo on the Plastic Seal on the Raleigh 

Tracy-Locke Company, Inc. 1955 

20 547E 

Tobacco Can Russel M. Seeds Company 1955 

20 547.1E A Field Research Memo on the Raleigh Tobacco Can Russell M. Seeds Co., Inc. 1955


20 548E Consultant Advisory Memo on Office Desks 

Proposal for an Annual Consultant Service to Stiller-Rouse and 

Chas. L. Rumrill Co. 1955 

20 549A 

Associates of Los Angeles Stiller-Rouse and Associates 1955 

Proposal for an Annual Consultant Service to Aubrey, Finlay, Aubrey, Finley, Marley & Hodgson, 

20 550A 

Marley and Hodgson, Inc. of Illinois 

Inc. 1955 

Proposal for a Motivational Research Study of the Sales and Arndt, Preston, Chapin, Lamb and 

20 551A 

Advertising Problems of Boscul Coffee 

Keen, Inc. 1955 

A Field Research Memorandum and Taste Test of Consumer Arndt, Preston, Chapin, Lamb and 

20 551C 

Evaluations of Boscul and Maxwell House Coffees 

Proposal for a Motivational Research Study of the Personality and 


20 552A 

Circulation Problems of the Dallas Times Herald Dallas Times Herald 1955 

20 552B Report on Dallas Times-Herald Study Dallas Times Herald 1955 

20 552C A Motivational Research Study on the Dallas Times Herald Dallas Times Herald 1955 

20 552.1A 

A Revised Proposal for a Motivational Research Study of the 

Personality and Circulation Problems of the Dallas Times Herald 

Proposal for a Motivational Research Study of the New "Old 

Dallas Times Herald 1955 

21 553A 

Fitzgerald" Decanter Winius Brandon Company 1955 

21 553E A Creative Memo on the Old Fitzgerald Decanter 

Preliminary Memo on the Real Motivational Appeals of the Old 

Walter Landor & Associates 1955 

21 553.1E 

Fitzgerald Decanter 

Proposal for an Annual Consultant Service for the Miles 

Walter Landor n.d. 

21 554A 

Laboratories, Inc. 

Proposal for a Motivational Research Study of the Packaging, 

Sales and Advertising Problems of Carling Beer and Ale in the 


21 555A 

New England Area 


Carling Brewing Company, Inc. 1955 

21 555C Problems of Carling's Ale and Beer in the New England Area Carling Brewing Company, Inc. 1955 

21 555E Additional Comments on Carling's Beer & Ale Carling Brewing Company 1955 

21 555.1A Carling Beer -- Amendments to Proposal 

A Creative Analysis of Three Prototypes of Carling Black Label 

Carling Brewing Company 1955 

21 555.1E 

Beer Advertisements 

Proposal for an Annual Consultant Service to Geoffrey Wade 

Winius Brandon Company 1957 

21 556A 

Advertising Chicago, Illinois 

Proposal for a Pilot Motivational Research Study of the Sales and 


21 557A 

Advertising Problems of Shavex Shavex Company 1955 

21 558E Fish'n Chip Ads Don B. Miner Co. 1955


21 559A 

The Hot and Cold Ceereal Market of the Future -- A Proposal for a 

Motivational Research Study General Mills, Inc. 1955 

21 559B Cereal -- Unsatisfied Needs and Present and Future Trends 

A Motivational Research Study on Present and Future 

n.d. 

21 559C 

Psychological Trends in Cereals General Mills 1955 

21 559.1A Letter Clarifying Proposal for Motivational Study of Cereals 



21 560A 

Advertising Problems of Saran Wrap Dow Chemical Company 1955 

21 560B Progress Report Outline on Saran Wrap 


Dow Chemical Company 1955 

21 560C 

Problems of Saran Wrap Dow Chemical Company 1955 

21 560 EX A Summary of Major Findings on Dowgard The Dow Chemical Company 1961 

21 560.1A Letter Proposal -- Dow Chemical Company Listening Post Study Dow Chemical Company 1959 

21 560.1A1 A Progress Report on Dowgard The Dow Chemical Company 1960 

21 560.1B A Memorandum of Questions and Answers on Dowgard The Dow Chemical Company 1960 

21 560.1B1 Dowgard 

Specific Confidential Findings on How Saran Wrap can Motivate 

n.d. 

21 560.1C 

Word-of-Mouth Dow Chemical Company 1958 

21 560.2C A Motivational Research Study on Dowgard 

Proposal for an Annual Consultant Service to Cockfield, Brown & 

The Dow Chemical Company 1961 

29 789A 

Company, Ltd. Toronto, Canada Cockfield, Brown & Company, Ltd. 

Cockfield, Brown & Company, 

1956 

29 789.1A A Proposal for an Annual Consultant Service 

Limited 1958 

29 790D A Motivational Pilot Study on Deodorants 

New Psychological Aspects of Selling and Advertising Life 

Norman, Craig & Kummel, Inc. 1956 

29 791E 

Insurance Fitzgerald Advertising Agency, Inc. 1956 

Motivational Research for Citizens Federal Savings and Loan citizens Federal Savings and Loan 

29 792A 

Association of Hialeah 


Association of Hialeah 1956 

29 793A 

Advertising Problems of Leisy Beer The John Duffy Company 1956 

29 794A Proposal for National Institute of Drycleaning National Institute of Drycleaning 1956 

30 794.1A How the Consumer Really Feels about Drycleaning National Institute of Drycleaning 1956 

30 794A.1 

Proposal for a Motivational Research Study on Current Consumer 

Attitudes Toward All Types of Drycleaning Establishments 

The National Institute of 

Drycleaning 1962


30 794B 

30 794.1C 

30 794.2C 

Two Phase Summary of Progress Report -- Consumer Phase of 

Study -- NID Phase of Study 

How the Consumer Really Feels about Drycleaning -- Report of a 

National Institute of Drycleaning 1956 

Motivational Study National Institute of Drycleaning 1957 

A Motivational Research Study on Current Consumer Attitudes The National Institute of 

Toward All Types of Drycleaning Establishments 

Drycleaning 1963 

30 795A 

A Draft Proposal for a Motivational Research Study of the Sales 

and Advertising Problems of Imperial Oil Company of Canada 


Imperial Oil Limited 1956 

30 795A Rev. 

Research Study for Imperial Oil Imperial Oil Limited 1963 

30 796A Proposal for Blue Seal Pilot Study 

A Proposal for a Motivational Research Study of the Product, 

Packaging and Marketing Problems of Contemplated Edith 


30 797A 

Rehnborg Cosmetic Products Dan B. Miner Company 1956 

30 797B Nutrilite / Preliminary Report 1957 

30 797C Report on the Nutrilite Sales Possibilities in Germany Nutrilite Products, Inc. 1958 

30 797E Legal Brief -- Nutrilite 

A Proposal for a Motivational Research Study of the Sales and 

1958 

30 797.1A 

Advertising Problems of Nutrilite Products, Inc. Nutrilite Products, Inc. 1957 

30 797.1C Final Report on the Nutrilite Sales Possibilities in Germany 

Proposal for a Motivational Pilot Study of the Sales and Advertising 

Nutrilite Products, Inc. 1958 

30 798A 

Problems of Lift 

Proposal for an Annual Consultant Service to Sidney Garfield & 

The John Duffy Company 1956 

30 799A 

Associates, Inc. San Francisco, California Sidney Garfield & Associates, Inc. 1956 

30 800A Wonder Wrap Study Scott Paper Company 1956 

30 800B Wonder Wrap Memo (Progress Report) 

A Motivational Research Study on the Marketing Problems of 

1956 

30 800C 

Wonder Wrap Scott Paper Company 1956 

30 801A Allied Radio 


W. B. Dener & Company 1956 

30 801.1A 

Advertising Problems of Allied Radio Allied Radio 

Brooke, Smith, French & Dorrance, 

1956 

30 802A Motivational Pilot Study on Youngstown Dishwashers 

Inc. 1956 

Preliminary Memo Based on Tentative Findings of Youngstown Brooke, Smith, French & Dorrance, 

30 802B 

Dishwasher Pilot Study 

Inc. 1956


30 802D 

A Motivational Pilot Study of the Sales and Advertising Problems of 

Youngstown Dishwashers 

30 802.1A Motivational Pilot Study on Youngstown Dishwashers 


Inc. 1956 


Inc. 1956 

30 803A Proposed Motivational Research Study on Cooperatives Cooperative League of the U. S. A. 1956 

American Cooperatives and Consumer Motivations -- An The Cooperative League of the 

30 803C 

Exploratory Study 


USA 1957 

30 804A 

Advertising Problems of F. W. Woolworth Stores 

A Proposal for a Two Phased Research Program to Determine 

Basic Consumer Buying Motivations and Purchase Patterns in 

Connection with Launching a New "Flying -A-" Gasoline and 

Lynn Baker, Inc. 1956 

30 805A 

Announcing the New "Flying -A-" Refinery Buchanan & Company, Inc. 1956 

Proposal for a Motivational Research Study of the Sales and Arndt, Preston, Chapin, Lamb and 

30 806A 

Advertising Problems of Drexel Furniture 


30 807A 


Advertising Problems of Chicken of the Sea and White Star Tuna Erwin, Wasey & Company, Inc. 1956 

30 808D A Pilot Motivational Study on Ronson Lighters 

A Proposal for a Motivational Research Study for the Seattle First 


30 809A 

National Bank 

Creative Problem Analysis and Proposal for a Motivational 

Research Study of the Sales, Marketing, Merchandising and 

Ruthrauff & Ryan, Inc. 1956 

31 811A 

Advertising Problems of Bavarian Brewing Company Bavarian Brewing Company 1956 

31 811B Preliminary Survey Findings Relative to Packaging 

A Psychological Motivational Research Study on the Sales and 

Bavarian Brewing Company 1956 

31 811C 

Advertising Problems of Bavarian Beer Bavarian Brewing Company 1957 

31 811E Memo on Proposed Advertising Campaign for Bavarian's Beer n.d. 

31 811F An Interim Report on Proposed Bavarian's Ads 

Memo on the Progress Report Delivered to Bavarian Brewing 

Bavarian Brewing Company 1957 

31 811.1B 

Company Bavarian Brewing Company 1956 

31 811.1C An Interim Report on Bavarian's Label Test Bavarian Brewing Company 1957 

31 811.2B An Interim Report on Bavarian's Label Test Bavarian Brewing Company 1957 

A Creative Research Memo on Improving the Competitive Position Brooke, Smith, French & Dorrance, 

31 812E 

of an Airline 

Inc. 1956


31 813A 

Study for Qualitee Dairy Products Association and Excelsior 

Creamery Co. 

A Proposal for a Two Phased Research Program to Determine 

Basic Consumer Buying Motivations and Purchase Patterns as 

They Affect the Sales and Advertising of Carnation Instant 


31 814A 

Chocolate Drink 


Research Study of the Sales, aDvertising, Packaging and 


31 815A 

Merchandising Problems of Reynolds Wrap Buchanan & Company, Inc. 1956 

31 815D A Pilot Study of Reynolds Crystal Wrap 

Proposal for a Motivational Research Study for Reynolds on Kaiser 

Buchanan & Company, Inc. 1958 

31 815.1A 

Quilted Foil n.d. 

31 815.1D A Pilot Study of Reynolds Ready Wrap 

Proposal for a Motivational Research Study for Reynolds on Kaiser 

Buchanan & Company, Inc. 1958 

31 815.2A 

Quilted Foil - Revision of 815.1A n.d. 

31 816A Proposal for a Pilot Study for Sawyer's Nomad Camera 


1956 

Research Study of the Sales and Advertising Problems of Studio Eastman Kodak Company -- Kodak 

31 817A 

Portrait Photography 

Portrait Photography Division 1956 

How to Motivate the Audience and the Sponsor -- Proposal for a Motion Picture Film Department -- 

31 817.1A Motivational Resesarch Study of Non-Theatrical Films 

Eastman Kodak Company 1959 

Creative Session with Doherty, Clifford, Steers & Shenfield on Doherty, Clifford, Steers & 

31 818E 

Zonite 

A Creative Memo on the Psychological Factors Influencing 

Shenfield 1956 

31 819E 

Industrial Sales 

Motivational Research Study for Selection of a Steamship 

Tracy Locke Company, Inc. 1956 

31 820A 

Company Name 


1956 

31 821A 

Advertising Problems of Decaf Nestle (Canada), Limited 1956 

31 821.1A A Proposal for an Annual Consultant Service 

Memo on Motivation Patterns Influencing Industrial Purchase 

Nestle (Canada), Limited 1958 

31 822E 

Decisions by Engineers 

A Creative Memorandum and Problem Analysis on Nationwide 

1956 

31 823E 

Sales Kits and Folders 

A Creative Problem Analysis of the Adman's Course of the 

Nationwide Insurance Companies 1956 

31 823.1E 

Nationwide Experimental Program Nationwide Insurance Companies 1957


31 823.2E 

31 824A 

A Creative Research Study of "Your Nationwide Representative's 

Pledge of Service" 

Proposal for a Motivational Research Study of the A. E. Staley 

Nationwide Insurance Companies 1957 

Manufacturing Company Ruthrauff & Ryan, Inc. 1956 

31 825A Proposal for a Motivational Research Study on No Bugs M'Lady Wade Advertising Agency 1956 

31 826A A Proposal for an Annual Consultant Service 

A Creative Memorandum and Proposal for Further Research 

aimed at Expanding the Market for Ben-Mont Gift Wrapping 

Woodard, Voss & Hevenor, Inc. 1956 

31 826CE 

Papers Woodard, Voss & Hevenor 1959 

31 827A Proposal for Study on Sara Lee Cunningham & Walsh, Inc. 1956 

31 827B A Progress Memorandum on "Sara Lee" Cunningham & Walsh, Inc. 1956 

31 827C A Motivational Study of the Effectiveness of Sara Lee Packaging Cunningham & Walsh, Inc. 1957 

31 827.1A Sara Lee 

A Motivation Research Study on New Product Strategy for Sara 

Kitchens of Sara Lee 1958 

31 827.1C 

Lee Kitchens of Sara Lee 1959 

A Creative Problem Analysis and Proposal for a Research Sterling Silversmiths Guild of 

31 828A Program for the Sterling Silversmiths Guild of America 


America 1956 

31 828B 

Problems of Sterling Silver n.d. 

A Motivational Research Study of the Sales and Advertising Sterling Silversmiths Guild of 

31 828C 

Problems of Sterling Silver 

America 

Sterling Silversmiths Guild of 

1957 

31 828E Analysis of Resistances to the Everyday Use of Sterling Silver 

America 1958 

Proposal for Quantitative Phase of Research Program for the Sterling Silversmiths Guild of 

31 828.1A 

Sterling Silversmiths Guild of America 

America 1957 

A Report on a Quantified Validation Phase of a Motivational Sterling Silversmiths Guild of 

32 828.1C 

Research Study of Sterling Silver 

Proposal for a Motivational Study of the Effectiveness of the 

America 1957 

Advertising Campaign Currently Sponsored by the Silversmiths Sterling Silversmiths Guild of 

32 828.2A 

Guild 

America 1958 

A Motivational Research Report on the Extent and the Depth of Sterling Silversmiths Guild of 

32 828.2C 

Penetration of the Sterling Silver Radio Campaign 

America 1958 

32 828.3A 

Proposal for a Motivational Study of the Effectiveness of the 

Advertising Campaign Currently Sponsored by the Silversmiths 

Guild 

Sterling Silversmiths Guild of 

America 1958


32 829E A Creative Research Memo on Wine Lables 


Research Study on the Best New Markets and Sales Appeals for 

Lippincott & Margulies, Inc. 1956 

32 830A 

Omega Watches 

A Motivational Research Study of the Direct-Mail Promotional 

Lewin, Williams, & Saylor, Inc. 1956 

32 831C 

Problems of Newsweek 

A Proposal for a Motivational Research Study of the Direct-Mail 

Newsweek Magazine 1957 

32 831.1A 

Promotional Problems of Newsweek 

A Creative Research Memo on Motivations Involved in Choosing 

Between a Savings and Loan Association and a Bank for a 

Newsweek Magazine 1957 

32 832E 

Savings Account Dan B. Miner Company 1956 

32 833A A Proposal for an Annual Consultant Service Gray & Kilgore, Inc. 1956 

A Creative Analysis for Planned Parenthood Federation of Planned Parenthood Federation of 

32 834E 

America, Inc. 


Research Study of the Loan and Deposit Problems of Indianapolis 

America, Inc. 1956 

32 835A 

Morris Plan & Economy Finance Corporation Tevie Jacobs Advertising Agency 1956 

32 836A A Proposal for an Annual Consultant Service George N. Kahn Co., Inc. 1956 

32 837A Motivational Research for Jervis B. Webb Co. 


Research Study dealing with the Over-All Sales and Advertising 

Gray & Kilgore, Inc. 1956 

32 837.1A 

Problems of the Jervis B. Webb Company Gray & Kilgore, Inc. 1956 

32 838A 

32 838B 

32 838C 

32 838.1A 

32 838.1C 

32 839A 

32 839B 

A Creative Problem Analysis and Suggested Areas of Research E. I. DuPont De Nemours & 

seeking to Increase the Sales and Use of Nylon Bed Sheets 

Company, Inc. 1956 

Summary of Tentative, Unvalidated Findings and 

E. I. DuPont De Nemours & 

Recommendations Nylon Sheets -- Retailer Level 


A Motivational Research Study of the Sales and Advertising E. I. DuPont De Nemours & 

Problems of Nylon Bed Sheets 


A Creative Problem Analysis and Proposal for a Motivational Textile Fibers Department -- E. I. 

Research Study dealing with Nylon Sheets at the Retail Level du Pont de Nemours & Co., Inc. 1957 


Problems of Nylon Sheets on the Retail Level 

A Proposal for A Motivational Research Study of the Sales and 


Advertising Problems of Schwarzkopf's Fit Cream Hairdressing 

Attitudes of German Consumers toward Advertising and 

Hans Schwarzkopf 1956 

Packaging of Fit and Flot (in German) -- Progress Report Hans Schwarzkopf 1958


32 839C Psychologie der Fit und Flot Verpackung 

Das Gegenwaertige Persoenlichkeitsbild der Schwarzkopf- 

Produkte -- Zweiter Teil: Eine Studie Ueber die Werbung und 

Hans Schwarzkopf Chemische 

Fabrik 1957 

32 839.1C 

Verpackung von Fit und Flot Kurt Schwarzkopf 1958 

32 840A Proposal for a Motivational Research Study for La Maison Du Café 

Proposal for a Motivational Research Study about Coffee Roasters 

La Maison Du Café 1956 

32 840.1A 

in France La Maison Du Café 1957 

Proposal for a Motivational Research Project for Johnstown Johnstown Finance & Loan 

32 841A 

Finance & Loan Company 

Proposal for a Motivational Research Study for the Time Finance 

Company 1956 

32 842A 

Company The Time Finance Company 1956 

32 843A 


Research Study dealing with Problems of the Margarine Industry 

National Association of Margarine 

Manufacturers 1959 

32 844A 

A Creative Problem Analysis and Suggested Areas of Research on 

Flambeau and Other Faberge Perfumes and Colognes 


Research Study dealing with Unfulfilled Household Needs in 

Faberge 1956 

32 845A 

America Today International Latex Corporation 1956 

32 845.1A Motivational Research Program International Latex Corporation 1956 

Realizint the Full Potential of the Do/More Chairs Sales Story -- A Arndt, Preston, Chapin, Lamb and 

32 846E 

Creative Analysis 


32 847A 

32 847C 

32 847.1A 

32 847.2A 

32 848A 

Proposal for a Motivational Research Study of the Marketing, 

Merchandising and Advertising Problems of Knickerbocker Beer 

A Pilot Motivational Research Study of Father Knickerbocker and 

Jacob Ruppert, Inc. 1956 

the Knickerbocker Beer Personality 

Proposal for Two Motivational Research Studies to Aid in 


Increasing the Sale of Knickerbocker Beer 

Revised Statement and Estimates of a December, 1956 Proposal 

to Determine What Motions will be Most Likely to Increase the 


Sales of Knickerbocker Beer 

A Proposal for a Research Program on the Negro Market for the 


Esso Standard Oil Company The Esso Standard Oil Company 1957


32 848B 

Progress Report to the Esso Company on Dealer Meetings 

Introducing New Formula Esso Extra Gasoline 

Proposal for an Annaul Consultant Service to Stockton, West and 

Esso Standard Oil Company 1958 

13 349A 

Burkhart Stockton, West and Burkhart 1953 

13 349E Hudepohl Stockton, West, Burkhart, Inc. 1954 

13 349.1A Consultation Arrangement Stockton, West, & Burkhart, Inc. 1954 

13 349.4E Hudepohl Advertising 1954 

13 350A Proposal for a Psychological Research Study on New Facial Lotion 


Stockton West & Burkhart 1953 

13 350C 

Problems of Jergens Hand Lotion Robert W. Orr & Associates, Inc. 1954 

13 350E Creative Research Memo on Jergens Facial Stockton, West, Burkhart, Inc. 1954 

13 350.1E Memo on Jergens Facial 



13 350.2A 

Advertising Problems of Jergen's Hand Lotion Robert W. Orr and Associates, Inc. n.d. 

13 350.2E Analysis of a TV Commercial on Jergen's New Facial Lotion 

Proposal for a Combined Study on Jergen's Hand Lotion and 


13 350.3A 

Jergen's Facial Lotion Robert W. Orr and Associates, Inc. 1954 

13 350.3E Summary of a Creative Session re: the Jergens Company's Image 

Proposal for a Motivational Study on Unsatisfied Needs in the 

Cosmetic Field -- What New or Improved Products Should the 

Cunningham & Walsh, Inc. 1959 

13 350.4A 

Jergens & Woodbury Co. go Into? Cunningham & Walsh, Inc. 1960 

13 351E Radio 



13 352A 

Advertising Problems of Mexicali Beer 


Mexicali Brewing Co. 1953 

13 352C 

Problems of Mexicali Beer Mexicali Brewing Company 1956 

13 352CE Summary Memo on Marketing Strategy for Mexicali Beer Mexicali Brewery 1959 

13 352D A Pilot Memo of the Potentials for the Introduction of "Suprema" Mexicali Brewing Company 1960 

13 352E Memo on Obregon Site Plan and Elevations 1957 

13 352F Memo on Mexicali Advertising Mr. Victor Gonzales 1957 

13 352.1A Extension of Mexicali Study 


Cerveceria de Mexicali, S. A. 1956 

13 352.1C 

Problems of Mexicali Beer (Study II) Mexicali Brewing Company 1956 

13 352.1E Mexicali TV Storyboards The Phillips-Ramsey Company 1957


13 352.1F A Memo on Mexicali Advertising 

Proposal for a Motivational Research Study of Beer Buying 

Motivations in a Contemplated Area of Disbtribution in the State of 

Mr. Victor Gonzales 1957 

13 352.2A 

Sonora, Mexico 

A Motivational Research Study of Beer Buying Motivations in the 

Cerveceria de Mexicalli, S. A. 1956 

13 352.2C 

Sonora-Sinaloa Area of Mexico Mr. Victor Gonzalez 1957 

13 352.2E Evaluation of Five Television Commercials for Mexicali Beer Phillips-Ramsey Company 1958 

13 352.2F Evaluation of a Three Phase Mexicali Advertising Campaign Cerveceria de Mexicali, S. A. 1957 

13 352.3A Letter Proposal -- Mexicalii Brewing Company Mexicali Brewery 1959 

13 352.3C A Motivational Research Study of a Group of Mexicali Labels Cerveceria de Mexicali, S. A. 1958 

13 352.4C Study on Mexicali Labels and Image Change 

A Motivational Research Study on Attitudes of Retailers in Relation 

Mexicali Brewing Company 1958 

13 352.5C 

to the Mexicali Brewery Mexicali Brewery Company 1961 

Proposal for a Research Study on the Personality of the Mutual Mutual Don Lee Broadcasting 

13 353A 

Don Lee Broadcasting System 

System 1953 

13 353C The Fourth Dimension in Advertising Effectiveness Don Lee Broadcasting System 1954 

13 353.1C Don Lee Presentation -- First Draft 

The Third Dimension -- The Depth of the Selling Penetration of an 

Don Lee Broadcasting System n.d. 

13 353.2C 

Advertising Medium 


n.d. 

13 354A 

Advertising Problems of White King Soap 


Los Angeles Soap Co. 1953 

13 354AA Advertising Problems of The Los Angeles Soap Company 


Los Angeles Soap Co. 1954 

13 354C 

Problems of White King Detergent 

A Revised Proposal for a Psychological Research Study of the 


13 354.1A Sales and Advertising Problems of White King Soap Company 

A Revised Proposal for a Psychological Research Study of the 

White King Soap Company 1955 

13 354.2A Sales and Advertising Problems of White King Soap Company 

Proposal for a Psychological Research Study of the Effectiveness 

White King Soap Company 1955 

13 354.3A 

of White King D Advertising 


Dan B. Miner 1956 

13 355A 

Involved in Selling and Merchandising RIT Products 1947 

13 356A Proposal -- Sunset Magazine 

Proposal for a Motivational Research Study on the Circulation and 

Sunset Magazine 1953 

13 356.1A 

Advertising Problems of the Sunset Magazine Sunset Magazine 1955


13 357A 

Proposal for a Research Study to Determine the Potential 

Acceptance of Synthetic Orange Powder 

Reactions by Doctors to Aureomycin Publicity -- A Psychological 


13 358D 

Pilot Study 

A Proposal for a Research Study on the Market Potentials for New 

Dudley, Anderson & Yutzy 1954 

13 359A 

Drugs Miles Laboratories, Inc. 1954 

13 360E A Psychological Research Memo on Margarine 

Hidden Springboards and Levers to Motivate Improved 

Performance by Esso Dealsers and Attendants to Help Esso 

Narrow the Gap between Below-Average and Above-Average 

Dancer, Fitzgerald and Sample 1954 

33 848D 

Dealers -- A Motivational Research Pilot Study 



33 848TV 

Three Esso Television Commercials 

Proposal for a Motivational Research Study of Dealer Attitudes 


33 848.1A 

toward Esso 

A Motivational Research Study of the Negro Market for Esso 


33 848.1C 

Gasoline, Services and Related Products Esso Standard Oil Company 1957 

33 848.2A 

Proposal for a Research Study to Test the Effectiveness of Two 

Alternate Kinds of Dealer Meetings to Present a New Esso Product 

Promoting Better Dealer Relations -- Report of a Motivational 


33 848.2C 

Study Esso Standard Oil Company 1957 

33 848.3A Letter Proposal re: the Problem of Highway Station Design Esso Standard Oil Company 1958 

33 848.3C Promoting Better Dealer Relations -- Supplement to Final Report 

Proposal for a Motivational Research Study of Consumer Attitudes 


33 848.4A 

towards Butyl Tires 

The Role of "The Esso Dealer" in Improving Dealer Relations -- 


33 848.4C 

Report of a Motivational Study 

Letter Proposal to Esso Standard Oil Company re: Dealers and 


33 848.5A 

Attendants Esso Standard Oil Company 1959 

33 848.5C 

33 848.6A 

A Quantitative Validation of Certain Findings in a Motivational 

Research Study for Esso Gasoline, Services and Related Products 

Letter Proposal to Esso Standard Oil Company re: New Station 


Design Esso Standard Oil Company 1959


33 848.6C 

33 848.7C 

33 848.8C 

33 848.9C 

How Our General Word-of-Mouth Findings Specifically Apply to 

Esso Gasoline 

A Psychological Research Report on Esso Dealer Meetings 


Introducing New Formula Esso Extra Gasoline 

A Psychological Research Study of Consumer Response to 


Experiences with Atlas Butyl Tires 

Analysis of California Motorists' Experience with Butyl Tires -- An 

Addendum to a Psychological Research Study of Consumer's 


Response to Experiences with Atlas Butyl Tires Esso Standard Oil Company, Inc. 1958 

A Creative Problem Analysis and Suggested Areas of Research for 

a Motivational Research Study Affecting the Advertising and Ellington & Company Inc. and 

33 849A 

Merchandising Areas of the Celanese Corporation 

Celanese Corp. of America 1957 

33 849.1A Proposed Motivational Research for Celanese Corporation Ellington & Company Inc. 1957 

A Creative Memo on What Motivates Housewives to Buy Bakery Brooks, Smith, French & Dorrance, 

33 850E 

Products other than Bread 

Inc. 1957 

33 851A Proposal for a Motivational Research Study on TOTAL Gas 


Compagnie Francaise de Raffinage 1957 

33 851C Problems of Total -- A French Oil and Gasoline Company Compagnie Francaise de Raffinage 1958 

33 851E Letter-Memo re: 5 Proposed Total Gas Ads Based on Research Compagnie Francaise de Raffinage 1957 

33 851.1A Proposal on TOTAL Compagnie Francaise de Raffinage 1954 

33 851.1B 

33 851.1C 

Rapport Preliminaire D'Une Etude Sur L'Opinion des 

Automobilistes Francais a L'Egard de L'Essence et des Uiles Total Compagnie Francaise de Raffinage 

Rapport D'Une Etude sur L'Opinion des Automobilistes Francais a 

1960 

L'Egard de L'Essence et des Huiles Total Compagnie Francaise de Raffinage 1961 

33 851.1E Raffinerie de Provence Compagnie Francaise de Raffinage 1960 

33 851.2E Memorandum on Proposed Total Butyl Advertising Compagnie Francaise de Raffinage 1962 

33 851.2C 

Une Etude de Recherche Motivationnelle des Facteurs qui sont 

Responsables de L'Efficacite des Stations-Services de Total Compagnie Francaise de Raffinage 1961


33 851.3E 

Gas and Oil Film and Television Advertising in the United States 

prepared for Total 


Research Program to Determine Elements of Effective Package 

Compagnie Francaise de Raffinage 1963 

33 852A 

Design for Johnson's Wax Products S. C. Johnson & Son, Inc. 1957 

Possible Motivational Research for National Consumer Finance National Consumer Finance 

33 854A 

Association 

A Creative Analysis of a Motivational Research Study for Diamant 


34 856A 

Flour Georg Plange 1957 

34 856C A Study about Buying Motivations for Diamant Flour Products Georg Plange Weizenmuehle 1958 

34 857A 

A Creative Problem Analysis and Suggested Areas of Research of 

the Sales and Advertising Problems of British Motor Corporation 

Summary of a Progress Report on the Sales and Advertising 


34 857B 

Problems of the British Motor Corporation 

Executive Summary of the Sales and Advertising Problems of 


34 857C 

British Motor Corporation 



34 857.1C 

Problems of the British Motor Corporation 

A Creative Problem Analysis oand Proposal for a Motivational 

Research Program dealing with the Soft Drink Market in Mexico 


34 858A 

City Mr. Rudolfo Gonzalez 1957 

34 858B Marketing Potential of "Seven-Up" and "Squirt" in Switzerland Cerveceria de Mexicali, S. A. 1958 

A Pilot Research Study n the Problems of Introducing "Seven-Up" Mr. Victor I. Gonzales -- Cerveceria 

34 858D 

and "Squirt" in Switzerland 

Memo on Seven-Up Responses of 60 Consumers in the Sonorade 

Mexicali, S. A. 1959 

34 858E 

Sinaloa Area 


Mr. Victor Gonzales 1957 

34 859A 

Advertising Problems of O. M. Scott & Sons O. M. Scott & Sons Company 

Arndt, Preston, Chapin, Lamb and 

1957 

34 860A A Creative Problem Analysis of Acme Supermarket Signs 

A Proposal for a Motivational Research Study on the Sales and 


34 861A 

Advertising Problems of Ovaltine 

Increasing the Sale of Ovaltine -- Progress Report of a Motivational 

The Wander Company 1957 

34 861B 

Study The Wander Company 1957 

34 861C Increasing the Sale of Ovaltine -- Report of a Motivational Study The Wander Company 1957


34 861CE 

A Creative Memorandum on Ovaltine's TV Commercials with a 

Proposal for Further Study of New Sales Opportunities 

A Summary Progress Report of a Motivational Research Study for 


34 861.1B 

Ovaltine 

Future Directions for Ovaltine's TV Commercials -- A Progress 


34 861.2B 

Report The Wander Company 1959 

34 861-1C-I New Directions and Opportunities for Ovaltine 

Appendix of Statistical Tables and Charts for Motivational 


34 861-1C-II 

Research Study on Ovaltine 

Supplement for February, 1960 Ovaltine Research Report 

Containing Analysis of Ovaltine Chocolate and Malt Flavor Users 


34 861.2C 

and Comparisons with Quik Users The Wander Company 1960 

34 861.3C Ovaltine Label Test The Wander Company 1960 

34 862A 

A Creative Problem Analysis and Suggested Areas of Research of 

the Sales Problems of Electrolux Vacuum Cleaners 

The Sales and Advertising Process of Swiss-Elektrolux -- A 

A. B. Elektrolux 1957 

34 862B 

Progress Report 

Rapport Preliminaire pour une Etude des Motivations Electrolux 

Elektrolux 1957 

34 862.B1 

"Aspirateur" 

Rapport Preliminaire pour une Etude des Motivations Electrolux 

Electrolux S. A., Paris 1960 

34 862.B2 

"Image" 

Prerapport d'une Etude Psycho-Sociologique des Representants 

Electrolux S. A., Paris 1960 

34 862B3 

de la Societe Electrolux 

A Motivational Research Study on the Employee Recruitment and 

Ste Electrolux 1960 

34 862C 

Employee Relations Problems of Swiss-Electrolux Electrolux 1958 

34 862C3 Final Report -- Electrolux 

Proposal for a Motivational Study on the Features and Design of a 

Electrolux n.d. 

34 862.1A 

New Vacuum Cleaner for the French Market Electrolux Societe Anonyme n.d. 

34 862.1C Ex Blueprint for Action on the Vacuum Cleaner Study Electrolux 1961 

34 862.2A Letter Proposal re: Image of Manager of Electrolux, Paris Electrolux, S. A. 1959 

34 863A 

34 863E 

Proposal for a Motivational Research Study of the Effectiveness of 

Alternative Advertising Appeals for Ken-L Dog Foods 

A Creative Memo on the Advertising and Sales Appeals of Ken-L 

The Quaker Oats Company 1957 

Ration Family of Dog Foods Quaker Oats Company 1957


34 863.TV 

Analysis of the Motivating Response Patterns to Two Quaker Oats 

Commercials 

A Creative Problem Analysis and Proposal for a Pilot Motivational 

Research Study of the Sales and Advertising Problems of Market 


35 864A 

Time Co., Inc. Robert M. Gamble, Jr., Inc. 1957 

35 865A Trade Mark Design 

A Creative Problem Analysis and Proposal for the First Two 

Phases of a Motivational Research Program for Seabrook Farms 

Jim Nash Associates 1957 

35 866A 

Company Seabrook Farms Company 1957 

35 866B Preliminary Findings of First Phase Study 

A Pilot Motivational Study and Product Test of Cook-in-Pouch 

Seabrook Farms Company 1957 

35 866C 

Frozen Vegetables 

Summary of Findings to Date on Seabrook Seasoned Frozen 

Seabrook Farms 1957 

35 866D 

Foods Smith/Greenland Company 1960 

35 866.1A Seabrook Research Program 

Problem Analysis and Proposal for a Motivational Research Study 

of the Opportunities and Problems of the Seabrook Frozen 


35 866.2A 

Vegetable Products 

Proposal for a Pilot Study on Seabrook Farms Seasoned Frozen 

Smith/Greenland Company 1960 

35 866.3A 

Vegetables 

Summary of Findings to Date on Seabrook Seasoned Frozen 

n.d. 

35 866.3B 

Foods 

Consumer Attitudes towards Seabrook Farms Seasoned Frozen 


35 866.3D 

Vegetables -- A Pilot Motivational Research Study Seabrook Farms Company 1961 

35 866.4A Proposed Research on the Seabrook Frozen Prepared Food Line Smith/Greenland Company 1960 

35 867E A Creative Memo on the Advertising Problems of Toilet Paper 


Research Study of the Activities of the American Baptist 

Miller, Mackay, Hoeck and Hartung 1957 

35 868A 

Convention 

Possible Motivational Research Study on Procurement of 

American Baptist Convention 1957 

35 869A 

Engineers and Technical Personnel Glenn Advertising, Inc. 1957 

35 870A Motivational Research on Draperies, Curtains and Slip Covers Ehrlich, Neuwirth & Sobo, Inc. 1957 

35 871A Proposal for a Motivational Research Study Fruin-Colnon Contracting Company 1957 

35 872A Motivational Research in Tape Recording Field Cody Advertising, Inc. 1957


35 873B Key Findings about Mosler Safe 


n.d. 

35 873C 

Problems of Mosler Record Safes 

Supplementary Memo on Pilot Study of Bank Executives' 

The Mosler Safe Company 1957 

35 873E 

Reactions to New Mosler Vaults 

Proposal to Undertake Preliminary Motivational Research on 

Present and Newly Developed Trademarks and Test such Designs 

The Mosler Safe Company 1957 

35 873.1A 

among Bankers, Dealers and Business Men The Mosler Safe Company 1961 

35 873.1B A Memo on Tentative Findings Mosler Safe Company 1957 

Possible Motivational Research Study on Sales and Advertising The National Kraut Packers 

35 874A 

Problems of Kraut 

Association, Inc. 1957 

Possible Research Study regarding the Marketing and Promotion The National Kraut Packers 

35 874.1A 

of Sauerkraut 


Research Study to Determine the Present Personality of the United 

Association, Inc. 1959 

35 875A 

States Steel Corporation 

A Report of a Motivating Response Pattern Test of Mrs. Baird's 


35 876TV 

Bread TV Commercials Tracy-Locke Company, Inc. 1957 

35 877A Letter to General Mills re: Research Methods and Approaches 

Childrens' Reactions to the New Sugar Jets Package Report of a 


35 877E 

Pilot Study 




35 878A 

Advertising Problems of Molson's Brewery Limited 

Molson's Personality in the French-Quebec Market -- A Progress 

Molson's Brewery Limited 1957 

35 878B 

Report 

A Motivational Research Study of Molson's Personality in the 


35 878C 

French-Quebec Market Molson's Brewery Limited 1957 

35 878E Additional Data on Molson French-Quebec (878C) 

A Motivational Research Analysis of the Relative Penetration of 


35 878F 

Color in Two Molson's Canadian Ads 




35 878.1A Advertising Problems of Molson's Brewery Limited in Ontario 

An Outline of the Findings of a Motivational Research Study on 


35 878.1B 

Molson's Beer 1957


35 878.1C 

A Motivational Research Study of the Sales, Marketing, 

Merchandising and Advertising Problems of Molson's Brewery in 

Ontario Molson's Brewery (Ontario) Ltd. 1958 

35 878.1E Highlights of Name Selection Survey Ontario Molson's Brewery Limited 1959 

35 878.1F Molson Cartoon Ad Test Molson's Brewery Limited 1960 

35 878.2A Proposal re: Molson vs. Dumais Name in Quebec 

Progress Report of the Motivational Research Study of the Sales, 

Marketing, Merchandising and Advertising Problems of Molson's 


35 878.2B 

Brewery in Ontario 

A Motivational Research Study on a Name for the Distributor of 

Molson's Brewery (Ontario) Ltd. 1957 

35 878.2C 

Molson Beer in the City of Quebec Molson's Brewery Limited 1958 

35 878.2E Molson Export TV Commercials MacLaren Advertising Co. Ltd. 1959 

35 878.3A Proposal for Testing Molson TV Commercials 

Highlights from a Motivational Research Study of the Sales, 


MacLaren Advertising Co. 1958 

35 878.3B 

Brewery in Ontario Molson's Brewery (Ontario) Ltd. 1958 

35 878.3C 

A Motivational Research Study of the Psychological Effectiveness 

of the Name "Crown & Anchor" in the Ontario Market Molson's Brewery (Ontario) Ltd. 1959 

35 878.4A A Program of Motivational Research for Molson's Brewery Limited 

An Executive Summary of a Motivational Research Study of the 

Psychological Effectiveness of the Name "Crown & Anchor" for the 

Lager Beer Distributed by Molson's Brewery Limited in the Ontario 


35 878.4B 

Market Molson's Brewery (Ontario) Ltd. 1959 

36 878.4C 

36 878.5A 

36 878.5B 

A Motivational Research Study of the Depth of Penetration and the 

Competitive Climate of Lager Beer in the Western Provinces 

Third Phase of a Study of a New Name for Molson's Crown & 

Molson's Brewery 1959 

Anchor Lager 

A Preliminary Memorandum on the Key Highlights of the Alberta 

Molson's Brewery, Limited 1959 

Sub-Survey Molson's Brewery 1959 

36 878.5C A Motivational Research Study Name Selection for a Lager Beer 

Molson's Package & Label Testing New Canadian Light Lager 


36 878.6A 

Beer Molson's Brewery 1959


36 878.6B 

36 878.6C 

36 878.7B 

36 878.7C 

36 878.8B 

36 878.8C 

878.8C- 

36 Exec 

36 878.9A 

36 878.9B 

36 878.9B.1 

36 878.9B.2 

36 878.9C.1 

36 878.9C.2 

36 878.10B 

36 878.10C 

36 879E 

36 880A 


Depth of Penetration and the Competitive Climate for Lager Beer 

in the Western Provinces 

A Motivational Research Study of Consumer Reactions to Plain, 

Molson's Brewery 1959 

Green and Amber Bottles for Lager Beer 

An Executive Summary of Findings for Molson Lager Beer Label 


Testing 

A Motivational Research Study of the Penetration of the Molson 


Canadian Lager Beer, Neckband and Cap Molson's Brewery Limited 1959 

An Executive Summary of a Motivational Research Study of 

Consumer Reactions to Plain, Green and Amber Bottles for Lager 

Beer 

A Motivational Research Study on the Competitive Beer Drinking 


Climate in Quebec 




A Program of Motivational Research in Manitoba and Alberta for 


Molson's Brewery Limited 

Executive Summary of a Motivational Research Study on the Role 


of "Canadian" in Ontario 

An Executive Summary Motivational Research Study of the Lager 


Beer Climate in Alberta 

An Executive Summary of a Motivational Research Study on 

Sicks' Breweries Ltd. n.d. 

Molson's Manitoba Image 

A Motivational Research Study of the Lager Beer Climate in 

Sicks' Breweries, Ltd. 1960 

Alberta 

A Motivational Research Study of the Current Beer Drinking 

Sicks' Breweries Ltd. 1960 

Climate in Manitoba 

Executive Summary of a Motivational Research Study on the Role 


of "Canadian" in Ontario 

A Motivational Research Study of the Role of "Canadian" in 


Ontario 

Creative Analysis Based on Limited Field & Panel Testing of 


Canterbury Tea Packages Walter Landor & Associates 1956 


Advertising Problems of Beech Aircraft Corporation Krupnick & Associates, Inc. 1957


36 881A Tentative Questions and Resaerch Areas on Hamilton Watches 


Keen, Inc. 


1957 

36 882A The Conflict in the Engineer and Technical Person's Personalities 

Keen, Inc. 


1957 

36 883E Questions Affecting Company-Employee Relationships 

A Creative Problem Analysis and Proposal for A Motivational 


Research Study of the Sales and Advertising Problems of Wagner E. R. Wagner Manufacturing 

36 884A 

Komb-Kleened Sweepers 

Company 1957 

Outline of Progress Report on the Sales and Merchandising E. R. Wagner Manufacturing 

36 884B 

Problems of Wagner Carpet Sweepers 

Company 1957 

A Motivational Research Study on the Product, Sales, and E. R. Wagner Manufacturing 

37 884C Merchandising Problems of the Wagner Carpet Sweeper 

Company 

E. R. Wagner Manufacturing 

1957 

37 884CE A Memorandum on the Wagner Scrubber-Waxer 

Company 1959 

A Pilot Survey on Consumer Attitudes toward the Swirlaway E. R. Wagner Manufacturing 

37 884D 

Cleaner 

Company 1960 

Transcript of Consultation Session 5/5/59 re: Flower Association E. R. Wagner Manufacturing 

37 884E 

with the Rollermatic 

Company 1959 

Additional Research Areas in Proposed Motivational Research E. R. Wagner Manufacturing 

37 884.1A 

Study on Wagner Komb Kleened Sweepers 

Verbatim Transcript of Conference on Public Relation's Activities 

Company 1957 

37 884.1E 

of E. R. Wagner Ted Cox Associates 


1959 

37 884.2A Proposed Motivational Research Study re: Sweepers 

Company 


1957 

37 884.3A Letter Proposal re: Washer-Waxer 

Company 1959 

37 885A The Research Advantages Offered by the Institute 

A Progress Report on the Sales and Advertising Problems of the 

Ford Motor Company 1957 

37 885B 

Mercury Ford Motor Company 1957 

37 885D Edsel Pilot Study -- December, 1957 Ford Motor Company 1957 

37 885E Creative Memo outlining the Pros and Cons of the Economy Car Ford Motor Company 1957 

37 885EE Memorandum outlining a "Blueprint for Action" for Lincoln 

The Motivating Response Patterns to Three Ford Hardtop 


37 885TV 

Convertible Commercials J. Walter Thompson 1957


37 885.1A 

Proposal for a Motivational Research Study to Determine how 

Lincoln Sales can be improved in the Face of Increased 

Competition from Cadillac and Imperial Ford Motor Company 1957 

37 885.1B Summary of Mercury Progress Report 

A Motivational Research Study of the Distribution, Markets and 


37 885.1C 

Image of the English Ford 

A Creative Trend Analysis of the Low-Priced Small Car Field and 


37 885.1E 

of Ford's Future Role in this Field Ford Motor Company 1957 

37 885.2C Summary Report of Major Findings on Middle-Priced Car Study 

A Pilot Motivational Research Study of the Ford "You" Institutional 


37 885.2D 

Advertising Campaign 

Memo to Ford Motor Car Company -- The Middle Priced Car 


37 885.2E 

Market Ford Motor Company 1957 

37 885.3A Proposal to the Ford Motor Company 

A Motivational Research Study of the Sales Problems of the Ford 


37 885.3B 

Taunu in Germany -- A Progress Report Ford-Werke, A. G. 1958 

37 885.3C 

37 885.3D 

37 885.3E 

Motivational Research Study Testing -- 1. Edsel Spring Magazine 

Campaign -- 2. Edsel Newspaper Testimonial Campaign Ford Motor Company 1958 

A Pilot Summary on Automobile Usage and the Automobile of M-E-L Division Ford Motor 

1962 

A Memo of Tentative Findings on the Syracuse Telephone Test for 

Company 1959 

Edsel Division - Ford Motor Company Ford Motor Company 1957 

37 885.4A Program of Research for the Ford Motor Company General Staff Ford Motor Company 1957 

37 885.4B Preliminary Report on Ford & Opel 

A Quantitative Validation of Motivational Research Studies of the 

Ford-Werke, A. G. 1959 

37 885.4C 

Middle-Priced Car, the Mercury and the Edsel 

A Supplement of Tables to a Quantitative Validation of the 

Motivational Research Studies of the Middle-Priced Car, the 


37 885.4E 

Mercury and the Edsel Ford Motor Company 1958 

37 885.5A 

37 885.5C 

Proposal for a Motivational Research Study to Determine the 

Effectiveness of Television and Other Media in Selling Automobiles 

Schlussrapport einer Motivstudie uber die Verkaufsprobleme der 


Firma Ford in Deutschland Ford-Werke, A. G. 1959


37 885.5E The Differentiation of the Images of the Mercury and the Edsel The Ford Motor Company 1958 

Draft Proposal for a Motivational Research Study to Increase the Mercury Division -- Ford Motor 

37 885.6A Sales Effectiveness of Styling on 1959, 1960 and 1961 Mercurys 

A Supplement of Quottions to a Quantitative Validation of 

Motivational Research Studies of the Middle-Priced Car, the 

Company 1957 

37 885.6E 

Mercury and the Edsel Ford Motor Company 1958 

37 885.7A Ford "You" Institutional Magazine Advertising Campaign Ford Motor Company 1958 

37 885.7E Middle-Priced Car Study Supplementary Tables 

Proposal for a Motivational Research Study on Southern-White 

n.d. 

37 885.8A 

Attitudes towards the Ford Motor Company Ford Motor Company 

Ford International Division -- Ford 

1958 

38 885.8E Memo on the Sales Potential for Ford in South Africa 

Proposal for a Study to Determine whether or not Ford should cut 

Motor Company 1958 

38 885.9A 

Horsepower in its 1959 Models Ford Motor Company 

Ford International Division -- Ford 

1958 

38 885.9E Memo on the Sales Potential for Ford in Australia 

Motor Company 1958 

Proposal for a Study to Determine the Weak Points of Buick and M. E. L. Division -- Ford Motor 

38 885.10A 

Oldsmobile 1959 Styling 

Proposal for a Study that studies the Psychological Segmentation 

of the Automobile Market and the Role a Car plays in expressing 

Company 1958 

38 885.11A 

the Individual Personality of the Motorist 

A Proposal for a Motivational Research Study to Determine the 

Most Significant Aspects of Car Qualilty among Mercury and 


38 885.12A 

Competitive Owners 

Summary Outlines of some Research Projects that were 


38 885.13A 

discussed in October, 1958 

A Research Study on the Sales and Advertising Problems of Ford 


38 885.14A 

Cars, specifically the Taunus 

Proposal for a Motivational Research Study to provide Guideposts 

Ford-Werke, A. G. 1958 

for Design, Advertising & Marketing of 1962 Car Models in the M-E- M-E-L Division Ford Motor 

38 885.15A 

L Division 

Summary of Outstanding Trends and Directions on Ford M-L 

Company 1959 

38 885.15B.1 

Listening Post Study 

Second Phase Mercury Listening Post Report on Attitudes toward 


38 885.15B.2 

Ride, Power and Image Ford Motor Company 1960


38 885.15B.3 

Outline of Research Procedures -- Remaining Phases of Mercury 


Possible "Listening Post" Project to help MEL Management keep 

their Finger on the Pulse of the Car Buyer during the 1960 Model 

n.d. 

38 885.16A 

Year MEL Division Ford Motor Company 1959 

38 885.16A.1 Listening Post Project -- Ford Division, Ford Motors Company J. Walter Thompson Company 1959 

38 885.16A.2 Memo to Ford Motor Car Company Ford Motor Company 1959 

38 885.16A.3 Research Outline for Ford Llistening Post Study (Phase I) J. Walter Thompson Company 1960 

38 885.16B Summary of Outstanding Trends and Directions on Mercury 1960 

38 885.17A Listening Post Project -- Ford Division, Ford Motors Company 

Ford Listening Post -- Interim Memorandum on Comparative 


38 885.17B 

Image and Positioning of Four Ford Makes 

Summary of Outstanding Trends and Directions on Ford M-L 


38 885.17B1 


Ford Listening Post Phase I -- A Motivational Research Study on 


38 885.17C Comparative Image and Positioning of the Ford Makes J. Walter Thompson Company 1960 

38 885.18A Memo to Ford Motor Company 

Second Phase Mercury Listening Post Report on Attitudes toward 


38 885.18B 

Ride, Power and Image 

Proposal for an Additional Study for Switzerland -- Eventually also 


38 885.19A 

for other Countries 

Outline of Research Procedures -- Remaining Phases of Mercury 

Ford Werke A. G. 1960 

38 885.19B 

Listening Post Study n.d. 

38 885.20A Research Outline for Ford Llistening Post Study (Phase I) J. Walter Thompson Company 1960 

38 886A Wilkins Coffee Robert M. Gamble, Jr., Advertising 1957 

38 887E Creative Memo on Dole Pineapple Products 

Progress Report of the Motivational Research Study of the Sales, 



35 878.2B 

Brewery in Ontario 


Research Study of the Sales and Advertising Problems of Charles 


38 888A 

of the Ritz Cosmetics 

Proposal for a Motivational Research Study Describing what 

Actions will be Most Likely to Increase Sales of Ticonderoga 

The Rockmore Company 1957 

38 890A 

Pencils Joseph Dixon Crucible Company 1957



Research Study of the Sales, Marketing, Merchandising and Locke, Johnson & Company, 

38 891A 

Advertising Problems of Labatt's Ale and Lager 

Limited 1957 

38 892A Seborin Pretesting Ads and Package Test 


1957 

38 892B Erster Progress Report Ueber Seborin 

Fabrik 1957 

Seborin's Personality in Reference to today's German Hans Schwarzkopf Chemische 

38 892C 

Development 


Produkts -- Erster Teil: Eine Pilot-Motivstudie ueber die 

Fabrik 1957 

38 892D 

Wirksamkeit der Seborin - Werbung 

Das Gegenwaertige Persoenlichkkeitsbild der Schwarzkopf- 

Produkts -- Eine Studie ueber die Werbungsprobleme von Seborin 

Kurt Schwarzkopf 1958 

38 892.1C 

(Zweiter Teil) 

Possible Research Approaches for an Advertising and Sales 

Promotion Program involving the Selection of a Company and/or a 

Firma Hans Schwarzkopf 1958 

Brand Name for Liquidfuels Limited's Heating Fuel Oil containing Trans Canada Marketing Studies, 

38 893A 

Additives 

Die Rolle der Quickly im Heutigen Deutschland -- Ein 

Ltd. 1957 

38 894C 

Motivforschungs-Bericht NSU Werke Aktiengesselschaft 1957 

38 895A Golden Dipt 

Increasing the Sale of Golden Dipt -- A Creative Analysis based on 


38 895E 

Limited Field Research Winius-Brandon Company 1957 

Zweiter Fortschriteis-Bericht uber Schwarzkopf Haarwaschmittel -- Hans Schwarzkopf Chemische 

38 896B 

Spezialkapitel: Friseur-Reaktionen 

Fabrik 1957 

39 896C 

39 896.1C 

39 896.2C 

Schwarzkopf und seine Haarwaschmittel -- Eine 


Motivuntersuchung uber die Rolle des Haares und Haarwaschens 

Das Gegenwaertige Persoenlichkeitsbild der Schwarzkopf 

Produkte -- Eine Motivstudie ueber die Psychologische 

Fabrik 1957 

Wirksamkeit der Schauma-Schampon Werbung Kurt Schwarzkopf 1958 

Das Gegenwartige Personlichkeitsbild der Schwarzkopf Produkte -- 

Die Schauma Kartonfaltschachteln -- Ein Anhangsbericht zu 

unserer Motivstudie ueber die Psychologische Wirksamkeit der 

Schauma-Schampon Werbung Kurt Schwarzkopf 1958


39 898B 

A Confidential Summary Report on a Pilot Test of Three Proposed 

Names for National Cylinder Gas Company 

National Cylinder Gas (through Carl 

Byoir & Associates) 1957 

39 899A 


Research Study of Problems Faced by the Diaper Service Industry 

Progress Report of a Motivational Research Study for the Diaper 

Gray & Rogers 1957 

39 899B 

Service Industry 

"A New Role for the Diaper Service Industry" -- A Motivational 


39 899C 


Memo on Library Research conducted as a Preliminary Step in a 

Motivational Research Study of Problems faced by the Diaper 


39 899E 

Service Industry Gray & Rogers 1957 

39 899.1E Negative Feelings re: Diapers 

Vorschlag zu einer Motiv-Unterauchung uber die gegenwertige 


39 900A 

Personlichkeit de "Knorrli" in der Schweiz Der Firma KNORR Nahrmittel AG. n.d. 

39 900C Motivational Research Study on Knorr Soup 

The Sales and Packaging Problems of Knorr Products in Holland -- 

C. H. Knorr A. G. 1957 

39 900.1C 

A Motivational Research Study Knorr Naehrmittel A. G. 1958 

39 901E The Research Advantages Offered by the Institute 

Proposal for a Motivational Research Study to Determine How Loft 


39 902A Candy Sales can be Increased in the Philadelphia Area Al Paul Lefton, Inc. 1957 

39 903E Creative Memo on Lay's Products 

The Motivating Response Patterns to a Greyhound Bus 

Tucker Wayne & Company 1957 

39 904TV 

Commercial 


Research Study of Problems Faced by Allied Chemical & Dye 


39 905A 

Corporation Allied Chemical & Dye Corporation 1957 

A Creative Problem Analysis and Proposal for a Motivational Wallpaper Council and Selvage & 

39 906A 

Research Study for the Wallpaper Council 

A Motivational Research Study of the Sales Problems of Wallpaper 

Lee 1957 

39 906C 

for the Wallpaper Council Wallpaper Council, Inc. 1957 

39 906.1A Letter Proposal to Selvage and Lee re: Wallpaper Council 

Executive Summary of Wallpaper Study for Presentation on 

Selvage & Lee 1957 

39 906.1C 

November 20, 1957 1957


39 907A 

Possible Study of the Personality and Impact of Media Agencies 

Clients, and the Extent to which Advertising placed therein 

influences the Media Buying Decisions of Advertising Executives 

(both in Agencies and Companies) Media Agencies Clients 1957 

39 908A A Proposal for an Annual Consultant Service Potts-Woodbury, Inc. 1957 

39 909A Proposal for a Study of Golden Tulip Packaging 

Letter-Proposal re: Design of Package on Golden Tulip Potato 

Golden Tulip Foods Inc. 1957 

39 909.1A 

Chips 

A Creative Memo on Advertising, Promotion & Merchandising of 

Golden Tulip Foods Inc. 1957 

39 910E 

Brown & Haley Candy Miller, Mackay, Hoeck and Hartung 1957 

39 910.1E A Creative Memo on the Psychology of Pep Pills Miller, Mackay, Hoeck and Hartung 1959 

39 910.2E A Creative Memo on the Psychology of Pep Pills Miller, Mackay, Hoeck and Hartung 1959 

39 911A 

Discussion of the Effective Application of Motivational Research to 

the Problem of Determining the Relative Effectiveness of Johns- 

Manville and Fiberglas Industrial Insulation Insertions in Sweets 

Catalogue, and Brochures issued by Johns-Manville and Fiberglas 

on Industrial Insulations Johns-Manville Sales Corporation 1957 

39 912A Letter re: Possible Motivational Research Project 

Discussion of Possible Applications of Motivational Research to 

The Continental National Bank of 

Lincoln 1957 

39 913A 

the Sales and Advertising Problems of Relax-A-Cizor Relax-A-Cizor, Inc. 1957 

39 913.1A Proposal for a Motivational Research Study for Relax-A-Cizor, Inc. 


Relax-A-Cizor, Inc. 1959 

Research Study of Problems Faced in Selling Advertising on the Keeshan-Miller Enterprises 

39 914A 

Captain Kangaroo TV Show 


39 915A A Proposal for an Annual Consultant Service Tucker Wayne & Company 1957 

40 916A A Proposal for an Annual consultant Service 

A Creative Memo on the Advertising Effectiveness of 

O'Brien Advertising Limited 1957 

40 917E 

"Supermarket Checkout" 


Research Study to determine the Sales and Advertising Problems 

C. T. Riely Associates 1957 

40 918A 

of Tablets for Decreasing Pre-Menstrual Tension Russel M. Seeds Company, Inc. 1957


40 919C 

The Motivations of Word-of-Mouth Advertising -- How Advertising 

and Word-of-Mouth influence Each Other 

MRP Creative Analysis of Miss Clairol Regular Commercial and 

1958 

40 920TV 

Film Strip 

Imperial Margarine -- A TV Commercial and a Pre-Production Film 


40 921TV 

Strip Foote, Cone & Belding 1957 

40 922A Possible Motivational Research Study for United Van Lines 


Research Study of the Sales and Advertising Problems of United 

Kelly, Zahrndt & Kelly, Inc. 1957 

40 922.1A 

Van Lines 

Possible Study on the Sales and Advertising Problems of the 

United Van Lines 1957 

40 923A 

Mercedes-Benz Car in the United States 

Proposal on the Introduction of a Schwarzkopf Toothpaste in 

Daimler-Benz A. G. 1957 

40 924A 

Austria n.d. 

40 925C Rough Copy of Analysis of Rolaids Commercials (Incomplete) Covington and Burling 1957 

40 925.1A Possible Research Study about Chewing Gum 


Research Study of the Sales and Advertising Problems of Howard 

American Chicle Company 1960 

40 926A 

Stores Corporation 

A Creative Problem Analysi and Proposal for a Motivational 

Research Study of the Sales and Advertising Problems of Porter- 

Howard Stores Corporation 1957 

40 927A 

Cable's Mark XXVI Riding Mower Fellows Advertising Agency 1957 

A Creative Problem Analysis for a Motivational Research Study on National Office Furniture 

the Sales, Merchandising and Advertising Problems of Office Association and Arndt, Preston, 

40 928A 

Furniture 

A Proposal for a Motivational Research Study to Determine how 

Chapin, Lamb & Keen, Inc. 1957 

40 929A 

Chrysler Sales can be Increased in California 


Research Study of the Sales and Advertising Problems of Cameo 

Chrysler Corporation 1957 

40 930A 

Curtains 

Possible Appllications of Motivational Research to the Problems of 

Naming, Packaging, Advertising and Promoting a New Barbecue 

Cameo Curtains, Inc. 1957 

40 931A 

Sauce 


Research Study of the Strengths and Weaknesses of the Sealright 

The Miami Margarine Company 1957 

40 932A 

Company's Ice Cream Container Fellows Advertising Agency 1957


40 932.1A 

The Meaning of Roundness and Squareness in Ice Cream 

Containers 

Possible Applications of Motivational Research to the Sales, 

Advertising, and Packaging Problems of Sealright Company, and 

Fellows Advertising Agency 1957 

40 932.2A 

the Porter Cable Company 

A Creative Problem Analysis for a Motivational Research Study for 

Fellows Advertising Agency 1957 

40 933A 

Dominion Corset Co., Ltd. Dominion Corset Co., Ltd. 1957 

40 933B Summary of Progress Report on Dominion Corset Dominion Corset Co., Ltd. 1957 

40 933C A Motivational Research Study for Dominion Corset Co., Ltd. 

A Creative Memorandum Analyzing the Dominion Corset Company 

Dominion Corset Co., Ltd. 1958 

40 933CE 

Spring Advertising Campaign Dominion Corset Co., Ltd. 1958 

40 933.1C A Motivational Research Study for Dominion Corset Co., Ltd. Dominion Corset Co., Ltd. 1959 

A Proposal for a Motivational Research Study on Chatelaine MacLean-Hunter Publishing 

40 934A 

Magazine 

Company, Ltd. 

MacLean-Hunter Publishing 

1957 

40 934B Executive Summary of Final Report on Chatelaine 

Company, Ltd. 

MacLean-Hunter Publishing Co., 

1958 

40 934C A Motivational Research Study on Chatelaine Magazine 

Inc. 1958 

Memorandum on MacLean's and Canadian Homes and Gardens MacLean-Hunter Publishing 

40 934E 

as seen by Respondents in Chatelaine Research 

Company, Ltd. 

MacLean-Hunter Publishing 

1958 

40 934.1E Memo on the September 1958 Issue of Chatelaine Magazine 

Company, Ltd. 

MacLean-Hunter Publishing Co., 

1958 

40 934.2E Chatelaine Direct Mail Renewal Pieces 

Inc. 1958 

40 934.3E Chatelaine's Circulation Letters MacLean-Hunter Publishing Co. 1959 

40 934.4E April, 1959 Issue of Chatelaine MacLean-Hunter Publishing Co. 1959 

41 935E A Creative Memo on the Psychology of Mattresses Cunningham & Walsh 1957 

41 936A Proposed Research Project for Dennison Crepe Paper Dennison Manufacturing Co. 1957 

41 936B Key Findings about Dennison Crepe Paper 

A Motivational Research Study on the Sales, Advertising and 

Dennison Manufacturing Co. 1957 

41 936C 

Promotional Problems of Dennison Crepe Paper 

A Creative Problem Analysis & Proposal for a Motivational 

Research Study of the Sales & Advertising Problems of White's 

Dennison Manufacturing Company 1958 

41 937A 

Furniture White's Furniture, Inc. 1957 

41 938A 


Research Study for Society for Savings and Society National Bank 

Society for Savings and Society 

National Bank 1957


41 938B 

Executive Summary of a Motivational Research Study of Certain 

Aspects of the Merger of the Society for Savings & Society 

National Banks 

A Motivational Resesarch Study for Society for Savings and 

Society for Savings 1958 

41 938C 

Society National Banks 

The School Savings Program of the Society National Bank of 


41 938E 

Cleveland Society National Bank n.d. 

41 938.1A Letter amending Proposal 

A Guide to the Verbal Final Report of Banking Motivations in the 

Cleveland Area as They relate to Society for Savings and Society 


41 938.1B 

National Bank Society for Savings 1958 

41 938.1C A Motivational Research Study for Society National Bank Society National Bank 1960 

41 938.2A Outline of Study for Society for Savings 

Summary of a Preliminary Motivational Research Study for Society 


41 938.2B 

National Bank Society National Bank of Cleveland 1959 

41 938.3A Letter-Proposal re: Final Phase of Research Study Society National Bank of Cleveland 

Silton Brothers and Better Home 

1959 

41 939E Summary Memo on Creative Analysis of Oil Council Campaign 

Verschlag fur eine Untersuchung (Motivforschung): Wie kann der 

Tee-Konsum im Deutschen Bundesgebiet Erweitert und Erhoeht 

Heat Council 1957 

41 940A 

Werden? 

Wie Kann der Absatz von Firestone-Phoenix Automobilreifen im 

Behrends-Tee-Import 1957 

41 941A 

Deutschen Bundesbiet Erhoeht Werden? Firestone-Phoenix A. G. 1957 

41 942A 

Possible Applications of Motivationaal Research to the Circulation 

and Advertising Sales Problems of the New Orleans Item New Orleans Item 1957 

41 942.1A Outline of a Motivational Research Study for the New Orleans Item New Orleans Item 1957 

41 943 Tables -- Progress Report Fur Label Authority 


Research Study of the Problems Currently Faced by the Fur 

The Fur Label Authority n.d. 

41 943A 

Industry in Expanding Its Market The Fur Label Authority 1957 

41 943B Interim Memorandum for the Associated Fur Manufacturers Inc. Associated Fur Manufacturers Inc. 1957 

41 943C Fur n.d.


41 943.1B 

Blueprint for Action for the Opening Up of Lines of Communication 

between the Fur Industry and the Potential Fur Owner Associated Fur Manufacturers Inc. 1958 

41 943.1C Volume II -- Appendix Fur Photograph Projective Test 

A Creative Problem Analysis & Proposal for a Motivational 

n.d. 

Research Study of the Problems of Selling Advertising Space in Metropolitan Sunday Newspapers, 

41 944A 

the Sunday Comics 

Inc. 

International Swimming Pool 

1957 

41 945A International Swimming Pool Corporation 


Summary Outline of Key Points in Motivational Research International Swimming Pool 

41 945B 

Consumer Focus 

Corporation 


1958 

41 945E International Swimming Pool Corporation 

Corporation 


1957 

41 945.1E The Corporate Image of International Swimming Pool Corporation 


Analysis of Merchandising Data and Dealer and Salesman International Swimming Pool 

41 945.2E Presentation Material for International Swimming Pool Corporation 

Corporation 


1958 

41 945.3E Memorandum on the Problem of Price vs. Quality 

Corporation 


1958 

41 945.4E Memorandum on Results of Esther Williams Visits to Distributors 

Corporation 


1958 

41 945.5E International Swimming Pool Corporation 

Corporation 


1958 

41 945.6E Addendum to Report on Consumer Panel Visit to PH Pool 

Corporation 


1958 

41 945.7E Confidential Interim Report on Esther Williams Personality 

A Creative Analysis of the Competitive Advertising and 


41 946E Promotional Problems of the Chemical Corn Exchange Bank 


Research Study of the Sales and Advertising Problems of Avalon 

Lambert & Feasley, Inc. 1957 

41 947A 

and Sea Glory Tuna South Coast Fisheries, Inc. 

Kaiser Aluminum & Chemical 

1957 

41 948A Kaiser Aluminum & Chemical Corporation 


Possible Applications of Motivational Research to the Sales and California Olive Stabilization 

41 949A 

Advertising Problems of California Ripe Olives 

Advisory Board 1957


41 949.1A Aluminum Linings in Water Heaters 




Research Study of the Packaging, Display and Sales of Eveready Union Carbide International 

41 950A 

Flashlight Batteries in Latin America 


Research Study of the Sales and Advertising Problems of Linde 

Company 1957 

41 951A 

Star Gems J. M. Mathes, Inc. 1957 

42 952A Memos for Jewish Agency and Draft of Proposal 

Proposal for a Motivational Research Study to Determine Why 

Customers are not Purchasing Sufficient Amounts of Life 

Jewish Agency 1957 

42 953A 

Insurance Prudential Insurance Company 1957 

Understanding and Selling More Effectively to the Potential Prudential Insurance Company of 

42 953C 

Prudential Life Insurance Buyer 

America 1960 

Understanding and Selling More Effectively to the Potential Prudential Insurance Company of 

42 953C - Exec Prudential Life Insurance Buyer -- An Executive Summary 

Tabulation Sheet showing the Raw Data and Computations for 

America 1960 

Test 1: "Jobs Associated with Your Insurance Agent's Personality Prudential Insurance Company of 

42 953C.1 

and Training" 

America 1960 

A Report on the Motivating Response Patterns to the Prudential Prudential Insurance Company of 

42 953TV 

Commercials 

America 1959 

Proposal for a Motivational Research Study to Develop Specific Prudential Insurance Company of 

42 953.1A Effective Selling Techniques for Different Customer Groups 

America 

The Prudential Insurance Company 

1958 

42 953.2A Motivational Research and MRP 

of America 

Prudential Insurance Company of 

1957 

42 953.3A Proposal for Testing Prudential TV Commercials 


America 1958 

Research Study of the Sales and Advertising Problems of Nylon E. I. DuPont De Nemours & 

42 954A 

Carpets 



42 954C 

Problems of Nylon Carpets on the Retail Level 



Research Study of Nylon Carpeting Acceptance among E. I. DuPont De Nemours & 

42 954.1A 

Distributors, Buyers and Retailers 


42 955A Fresh Deodorant Pharma-Craft Company 1957


42 956TV MRP Analysis of New Faces Ad Norman, Craig and Kummel 

The National Authority for the 

1957 

42 957A The National Authority for the Ladies Handbag Industry 


Ladies Handbag Industry 1957 

Research Study of the Sales and Advertising Problems of the The National Authority for the 

42 957.1A 

National Authority for the Ladies Handbag Industry 


Ladies Handbag Industry 1957 

42 958A 

Research Study for Liebig Soup 


Liebig 1957 

42 959A 

Advertising Problems of Maidenform Brassieres Maidenform (London) Ltd. 1958 

42 959D A Motivational Pilot Study on Maidenform Bras 

The Motivating Response Patterns to Two Maidenform and One 


42 959TV 

Playtex Commercials 

A Motivational Research Study of the Sales, Advertising and 


42 960C 

Merchandising Problems of Old Reading Beer The Old Reading Brewery, Inc. 1958 

42 960E The Old Reading Brewery The Old Reading Brewery, Inc. 1958 

42 960.1E Analysis of Bartender - Distributor Interviews 

Outline of Research Project for the Shetland Rub Cleaning Floor 

The Old Reading Brewery, Inc. 1958 

42 961A 

Polisher and the Floorsmith 

A Pilot Motivational Research Study of the Sales and 

Shetland Company, Inc. 1958 

42 961D Merchandising Problems of the Shetland Company, Inc. 

A Pilot Motivational Research Study of the Sales and 

Silton Brothers, Inc. 1957 

42 961.1D Merchandising Problems of the Shetland Company, Inc. Silton Brothers, Inc. 1957 

42 962A Theodore Sills Inc. 

A Creative Memorandum on Consumer Attitudes toward Synthetic 

Theodore Sills Inc. 1957 

42 963E 

Fabrics 



42 964A Research Study for the Herman Miller Furniture Company 

Report on a Creative Analysis and Ad Test of the "Close Up of 

J. M. Mathes, Inc. 1957 

42 965F 

Eyes" Series Toronto-Dominion Bank and Trust 1957 

42 966A Eye-Gene Pearson Pharmacal Co., Inc. 1957 

42 966B Rough Transcript of Verbal Progress Report on Eye Gene 

Examining the Sales Marketing and Advertising of Eye-Gene -- 

Developing New Directions for Eye-Gene a Motivational Research 

Pearson Pharmacal Co. 1959 

42 966C 

Study Pearson Pharmacal Co. 1959 

42 966E Letter-memo on Questions re: Eye Gene Pearson Pharmacal Co. 1959 

42 966.1A Outlining Scope of Study Pearson Pharmacal Co., Inc. 1959


42 967A 

Outline of a Plan for a Motivational Research Study on the Sales, 

Advertising and Public Relations Problems of McCall's Patterns 

A Progress Report on the Competitive Sales Opportunities and 

Ruder & Finn, Inc. 1957 

42 967B 

Problems of McCall's Patterns 

A Motivational Resesarch Study on Competitive Sales 


43 967C 

Opportunities and Problems of McCall's Patterns 

The Competitive Sales Opportunities and Problems of McCall 

Patterns -- A Problem Analysis and Proposal for a Motivational 


43 967.1A 

Research Study McCall Corporation 1959 

43 967.1B Outline for Verbal Report -- McCall Patterns 

The Effectiveness of McCall's Advertising in the Competitive 

Climate -- A Problem Analysis and Proposal for a Motivational 


43 967.2A 

Research Study McCall Corporation 1959 

43 968A Possible Research on Tintair Product Services, Inc. 1957 

43 969A 

970A & 

Letter-Proposal to Screen Gems Screen Gems 1957 

43 971A Proposal on Redi Baker Electrical Appliance 


Frank Block Associates 1957 

43 972A 

Research Study for the Swedish Tobacco Monopoly 

Proposal for a Motivational Research Study on Voters' Attitudes 

The Swedish Tobacco Monopoly 1957 

toward a Well Known Political Figure as a Potential Presidential Kastor, Farrell, Chesley & Clifford, 

43 973A 

Candidate 

Inc. 

The First National Bank of Saint 

1958 

43 974A Letter-Proposal to First National Bank of St. Paul 

Paul 

Carpet & Rug Cleaners Institute of 

1957 

43 975A Letter-Proposal to Carpet & Rug Cleaners Institute of Chicago 


Research Study of the Sales and Advertising Problems of 

Chicago 1957 

43 976A 

Corrugated Board Gray & Rogers 1958 

43 977A A Proposal on a Motivational Research Study for D-Zerta 

Phase I -- A Motivational Research Study of the Marketing, Sales 


43 977C 

and Advertising Problems of D-Zerta 

Tentative Blueprint for Action: A Proposed Ne Goal -- D-Zerta 


43 977E 

Model 1959: A Super-Jello 

A Proposal for a Package Test of the D'Zerta Family Package 


43 977.1A 

Series General Foods Corporation 1958


43 977.1E Some of the Findings -- Phase I -- D-Zerta Study 


Research Study of the Sales and Promotion of Slater System, Inc. 


43 978A 

among Prestige Companies 



43 978.8C 




43 978.9B.2 

Molson's Manitoba Image 

A Motivational Research Study of the Lager Beer Climate in 


43 978.9C.1 

Alberta 

A Pilot Motivational Research Study on the Psychological Appeals 


43 979D 

of Genuine Lath and Plaster The Tolle Company 1958 

43 980A Proposal re: Possible Research Project on Listerine Lambert & Feasley, Inc. 1958 

43 980F Analysis of Four Listerine Ads and Their Component Elements 



43 980TV 

Three Listerine Television Commercials Lambert & Feasley 1958 

43 980.1A 

Proposal for a Motivational Research Study aimed at Expanding 

the Sale of Listerine through New Advertising Appeals 

An Analysisi of the Motivating Response Patterns to the Use of the 


43 980.1TV 

Jingle in Listerine Television Commercials Lambert & Feasley 1959 

43 980.2A Letter Proposal on Listerine Lambert & Feasley, Inc. 1959 

43 981A Proposal for a Limited Motivational Advertising Test 

Proposal for a Motivational Research Program to Determine how 

Eagle Pencil Company 1958 

43 981.1A Eagle can Most Effectively Enter the Ballpoint Market 

Possible Research Study for the Milk Producers Federation of 

The Eagle Pencil Company 1958 

43 982A 

Cleveland 

A Motivational Research Study of the Sales, Advertising and 

The Griswold-Eshleman Company 1958 

43 982C 

Merchandising Problems of Old Reading Beer 


The Old Reading Brewery, Inc. 1958 

43 983A 


Rapport Preliminaire Relatif a L'Etude Psychologique de la 

Agence Dupuy n.d. 

43 983B 

Centrale Laitiere de Casablanca et de ses Produits La Societe R. L. Dupuy n.d. 

43 983.1A Three Centrale Laitiere de Casablanca Proposals 

Letter-Proposal for a Motivational Research Study of the Sales and 

La Centrale Laitiere de Casablanca n.d. 

43 984A 

Advertising Problems of the Geigy Weed Killer Geigy Company 1957


43 984D 

The Sales and Advertising Problems of Solnet the Geigy Weed 

Killer -- A Pilot Motivational Study 

Vorschlag zu einer Motivstudie uber die Werbeprobleme der J. R. 

Geigy Company 1958 

43 984.1A 

Geigy A. G. in Basel J. R. Geigy A. G. 1959 

43 984.1D Les Problemes de Vente et de Publicite de Solnet Geigy Company 1958 

Proposition pour une Etude des Motivation sur les Relations avec Societe Insecticides Geigy S. A., 

43 984.2A 

les Detaillants Droguistes 

Schlussbericht zur Motivstudie uber die Public Relations Proleme 

Paris n.d. 

43 984.3C 

der Firma J. R. Geigy A. G. 

Schlussbericht zur Motivstudie uber die Public Relations Probleme 

J. R. Geigy A. G., Basel 1960 

43 984.4C 

der Firma J. R. Geigy A. G. 

Zur Motiv-Untersuchung uber Neocid Fliegenpapier-Verpaokung in 

J. R. Geigy A. G., Basel 1960 

44 984.5B 

der Schweiz Der J. R. Geigy AG in Basel 1961 

44 984.6B Progress Report for an M. R. Study on Surfaces in the Household J. R. Geigy AG, Basel n.d. 

44 984.6C Final MRS: Surfaces and Cleaners in the Household Geigy Co., Basle 1962 

44 985A Proposal Pilot Research Project on Corporate Image of Schering 

A Pilot Study on Indicated New Directions for Trilafon Advertising 

Schering Corporation 1958 

44 985D 

and Detailing 

Preliminary Report containing Tentative Findings and Suggestions 


44 985E 

on the proposed STAT Project Schering Corporation 1958 

44 985.1A Proposal for a Pilot Research Project for Schering Corporation 

A Pilot Motivational Research Study of the Position of Meticorten in 


44 985.1D 

the Present Competitive Corticosteroid Market Schering Corporation 1958 

44 985.1E STAT Project Schering Corporation 1959 

44 985.2A Letter-Proposal to Schering Corporation re: Steroid Schering Corporation 1959 

44 985.2D A Pilot Analysis of Schering's Promotional and Advertising Material Schering Corporation 1959 

44 985.2E A Memorandum on Schering Advertisements 

A Pilot Motivational Survey of Physicians' Attitudes towards 


44 985.3D Diagnosis and Therapy in Cardiovascular Disorders 

Supplement to the Report on Diagnosis and Therapy in 


44 985.3D II 

Cardiovascular Disorders Schering Corporation 1960 

44 985.3E Psychic Energizers 

A Pilot Study of Physicians' Attitudes toward Children's Colds and 


44 985.4D 

Their Treatment Schering Corporation 1960


44 985.4E 

A Summary Analysis of 16 Depth Interviews on Colds and Cold 

Remedies Schering Corporation 1959 

44 985.5E Additional Points on Summary Analysis on 16 Depth Interviews Schering Corporation 1959 

44 985.6E Letter-Memo Schering Open Circuit TV Prograrm 

Summary Memorandum on Attitudes towards Kefauver Drug 


44 985.7E 

Hearings as expressed by Physicians and Laymen 

Summary of Major Findings on the Present Role of Steroids in the 

Treatment of Three Major Indications: Arthritis, Allergies and 

1960 

44 985.8E 

Dermatitis n.d. 

44 985.8E (II) 

The Role of Steroids in the Treatment of Three Major Indications: 

Arthritis, Dermatitis & Allergies -- Part II - Details of Treatment 

The Use of Diuretics in the Treatment of Cardiovascular Disease -- 


44 985.9E 

A Preliminary Memorandum Schering Corporation 1960 

44 985.10E A Creative Memorandum on Delectavite 

Memorandum on Physicians' Attitudes towards the Treatment of 

The Schering Corporation 1960 

44 985.11E 

Female Disorders 

Proposal for a Pilot Survey of Physicians' Attitudes towards Drug 

Prices and How These Attitudes influence Their Prescription 


44 985.12A 

Preferences Schering Corporation 1961 

44 985.65 Schering Open Circuit TV Program Schering Corporation 1959 

44 986E Some Major Appeals of Frozen Foods 


Research Study of the Problems Faced Today by the American 

Time Inc. 1958 

44 097A 

Institute of Laundering Gray & Rogers 1958 

44 988A A Proposal for an Annual Consultant Service Ted Gotthelf Associates 1958 

44 989A Lavoptic Eye Lotion 

Proposal for a Motivational Research Study to Determine How to 

Olmsted & Foley 1957 

Motivate People to Save with Washington Mutual Savings and Washington Mutual Savings and 

44 990A 

Loan Association 

A Progress Report of a Motivational Research Study ofor 

Loan Association 1958 

Washington Federal Savings and Loan Association of Miami Washington Federal Savings and 

44 990B 

Beach 

Loan Association of Miami Beach 1958 

A Motivational Research Study for Washington Federal Savings Washington Federal Savings and 

44 990C 

and Loan Association of Miami Beach 

Loan Association of Miami Beach 1958


44 991A 


Research Study of the Status and Personality of the Charles W. 

Hoyt Company, Incorporated Charles W. Hoyt Company, Inc. 

Day & Night Manufacturing 

1958 

44 992A Water Heaters 

Company 1958 

44 995A Letter-Proposal re: Planters Peanuts Don Kempner & Company 1957 

44 993A Letter-Proposal for Vick Chemical Company 

A Creative Package and Advertising Test for Humming Bird 

Vick Chemical Company 1958 

44 994F 

Hosiery Davenport Hosiery Mills 1958 

44 994.1F A Creative Package Test for Humming Bird Hosiery Phase II Davenport Hosiery Mills 1958 

44 996A Letter-Proposal to Equity Life Insurance Company 

A Motivational Research Report on the Sales, Advertising and 

Promotional Problems of Old Equity Direct-Mail Health and 

Equity Life Insurance Company 1958 

44 996C 

Accident Insurance Old Equity Life Insurance Company 1959 

44 996.1A Letter-Proposal to Old Equity Life Insurance Company 

Why People buy Homes -- A Creative Problem Analysis and 

Old Equity Life Insurance Company 1958 

44 997A 

Proposal for a Motivational Research Study 

A Creative Memorandum on the Headache Remedy Market 

House & Home 1958 

44 998CE 

(Headache Powders vs. Headache Pills) Tucker Wayne & Company 1958 

44 999B Draft Outline of Progress Report on Ortho 


Ortho Pharmaceutical Corporation 1958 

45 999C 

Problems of Preceptin and Delfen Ortho Pharmaceutical Corporation 1958 

45 1000E A Field Research Memo on Vel Powder Norman, Craig & Kummel, Inc. 1958 

45 1001A 

45 1002A 

45 1002C 

Proposal for a Motivational Research Study to Determine what 

Advertising and Sales Promotion Appeals will be Most Effective in 

Increasing Sales by Local Rug Cleaning Companies 

The Corporate Image of Reliance and the Influence on the Sales 

of the Company -- A Creative Problem Analysis and Proposal for a 


A Motivational Research Study on the Present Position of Reliance 

in the Industrial Community and its Future Directions for Growth 

and Sales 

National Institute of Rug Cleaning, 

Inc. 1958 

Reliance Electric and Engineering 

Company 1958 


Company 1961


45 1002C-Exec 

An Executive Summary of a Motivational Research Study on the 

Present Position of Reliance in the Industrial Community and its 

Future Directions for Growth and Sales 

The Present Position of Reliance in the Industrial Community and 

its Future Directions for Growth and Sales -- A Creative Problem 


Company 1961 


Company 1960 

45 1002.1A Analysis and Proposal for a Motivational Research Study 

Proposal for a Motivational Research Study to Determine how 

Wing can Substantially Increase Sales of its Revolving Space 

45 1003A 

Heaters Michel-Cather, Inc. 1958 

45 1004A Letter-Proposal on Personality of City of Lubbock, Texas 


Research Study of the Problems and Opportunities of the Paint 

Texas Telecasting, Inc. 1957 

45 1005A 

Industry 

Projet pur une Etude des Motivations preparee pour les 

National Lead Company 1958 

45 1006A 

Fromageries Bel 

Proposal for Increasing the Market Potential of Lora Margarine in 

Fromageries Bel n.d. 

45 1007A 

Switzerland 

Nordmende in der Gegenwaertigen Deutschen Fernseh -- 

Triplex Werbeservice 1958 

45 1008D 

Entwicklung -- Eine Pilot Motivstudie 

A Proposal for a Motivational Research Study on Nescafe Instant 

1958 

45 1009A 

Coffee 

A Progress Report on a Motivational Research Study for Newscafe 

Saward Baker & Co. Ltd. 1957 

45 1009B 

Instant Coffee Saward, Baker & Co. Ltd. 1958 

45 1009C Report on a Motivational Research Study on Nescafe Saward Baker & Company Limited 1958 

45 1009.1A Translation of a Proposal for a Motivational Research Study AFICO, S. A. n.d. 

45 1009.1B 

The Sales and Advertising Problems of Nescafe in the Framework 

of the Dutch Instant Coffee Market -- A Progress Report 

Nescafe - Holland Packaging and Advertising Slogans -- A 

AFICO, S. A. 1958 

45 1009.2C 


The Sales and Advertising Problems of Nescafe in the Framework 

Maggi's Production Mij. N. V. 1958 

45 1009.3C 

of the Dutch Instant Coffee Market 

Final Report of the Packaging, Label and Name Test on the 

Maggi's Producten Mij N.V. 1959 

45 1009.3E 

Swedish Coffee Study 1960 

45 1009.4C Attitudes to Nescafe n.d.


45 1010A 

A Proposal for a Motivational Research Study on Kit-E-Kat Cat 

Food 

Overcoming Resistances to Tinned Cat Food -- A Motivational 

Petfoods Ltd. 1957 

45 1010C 

Research Study on Kit-E-Kat 


Research Study of the Problems and Opportunities of the Merriam- 

Petfoods Limited 1959 

45 1011A 

Webster Dictionaries 

A Motivational Research Study on the Attitudes of College English 

G. & C. Merriam Company 1958 

45 1011C 

Teachers toward Dictionaries 

Letter-Memo Analyzing Tearsheets of Ads in Light of Findings of 

Merriam-Webster Company 1958 

45 1011E 

Study 

A Problem Analysis and Proposal for Three Motivational Market 


45 1011.1A 

Research Studies G. & C. Merriam Company 1958 

45 1011.2A Dictionaries 

A Motivational Research Study of the Dealer Market for Merriam- 


45 1011.1C 

Webster Dictionaries 

A Motivational Research Study of Consumer Attitudes and 


46 1011.2C Purchasing Motivations and Competitive Dictionaries 

A Motivational Research Study of the Consumer Attitudes and 

Buying Motivations Concerning Unabridged Dictionaries in General 


46 1011.3C 

and Webster's New International in Particular 



46 1012A Research Study on Future Opportunities for Regional Brewers Brewers' Association of America 1958 

Possible Use of Motivational Research in Connection with the National Association of Home 

46 1013A 

Marketing Problems of the Housing Industry 

Diskussionmemorandum uber Fragestellung und Umfang einer 

Motiv-Untersuchung mit dem Ziel, den Verkauf von Bina-Skin in 

Builders 1958 

46 1014A 

Deutschland zu furdern 

Erster Fortschrittsbericht: Einstellung der Deutschen Frau zur 

Der Binaca A. G. n.d. 

46 1014B Schoenheitspflege -- Die "Persoenlichkeit" von Binaskin 

Die Verkaufs - und Werbe - Probleme von Binaskin in der 

Hygiene und Kosmetik GmbH 1958 

46 1014C 

Bundesrepublik Deutschland -- Eine Motivstudie 


CIBA and HYKO GmbH 1958 

46 1015A 

Research Study on Hoover Appliances 

Proposal for a Motivational Research Study on Amplivox Hearing 

Hoover Limited 1957 

46 1016A 

Aids Amplivox Limited 1957 

46 1017A American Lincoln Corporation American Lincoln Corporation 1958


46 1017.1A 

Proposed Research Approach on a Motivation Research Study for 

American Floor Machine Company American Floor Machine Company 1958 

46 1018.1A 

A Creative Analysis of Problems and Opportunities facing the 

Miami Beach Hotel Conference with a Proposal for a Motivational 

Research Study Designed to Create New Business Miami Beach Hotel Conference 1958 

46 1019A Proposal for a Motivational Research Study for RCA Color TV 

The Competitive Personality of Printemps and the Effectiveness of 

its Advertising -- A Creative Problem Analysis and Proposal for a 

RCA 1958 

46 1020A 


Rapport Preliminaire -- Relatif a L'Etude Psychologique des 

Magasin au Printemps 1958 

46 1020B 

Grands Magasins du Printemps Printemps 1958 

46 1020C Etude Psychologique des Grands Magasins du Printemps 

Indicated Research Areas for a Motivational Research Study for 

Printemps 1958 

46 1020.1A 

the Printemps Department Stores Grand Magazin du Printemps 1957 

A Problem Analysis and Proposal for a Motivational Research Peoples First National Bank & Trust 

46 1021A Study for Peoples First National Bank & Trust Company 

Company 1958 

A Memorandum for a Motivational Research Study of a Senatorial Washington Federal Savings and 

46 1022A 

Candidacy 

A First Progress memorandum on the Pepper Senatorial 

Loan Association of Miami Beach 1958 

46 1022B 

Candidacy in Florida Mr. Jack D. Gordon 1958 

46 1022C 

A Motivational Research Study of Voter Patterns and Attitudes in 

Florida and Their Significance for American Labor -- Volume II n.d. 

Summary of Final Findings on the Pepper Senatorial Candidacy in Pepper Campaign Committee and 

46 1022C1 

Florida 

Mr. Jack W. Gordon 

Pepper Campaign Committee and 

1958 

46 1022.1B A Progress Report on the Pepper Senatorial Candidacy in Florida Mr. Jack W. Gordon 1958 

A Third Progress Report on the Pepper Senatorial Candidacy in Pepper Campaign Committee and 

46 1022.2B 

Florida 

Mr. Jack W. Gordon 1958 

A Creative Analysis and Proposal for a Motivational Research Societe de Produits Dietetiques 

46 1023A 

Study for Le Lait Guigoz 


Research Study -- The Present and Future Role of the Hecht 

Guigoz 1957 

46 1024A Company in the Washington Department Store Field 

Hecht Department Stores -- Charts Used for Verbal Progress 

The Hecht Company 1958 

46 1024B 

Report Presented August 1958 Hecht Department Stores 1958


46 1024C 

A Motivational Research Study of the Present and Future Role of 

the Hecht Company in the Washington Department Store Field 

A Creative Research Memorandum on the Name Change 


46 1024CE Problems of the May and Hecht Stores in Baltimore 

A Socio-Psychological Testing Procedure for Predicting Reactions 

to a Changed Racial Distribution of Customers in the Hecht 


46 1024E 

Company's Washington Store 

A Motivational Analysis of Hecht Advertising Pages (Supplement to 


46 1024F 

the Research Study on the Hecht Company) 

A Socio-Psychological Testing Procedure for Predicting Reactions 

to a Changed Racial Distribution of Customers in the Hecht 


46 1024.1A 

Company's Washington Store The Hecht Company 1958 

46 1024.1B Interim Report on the Hecht Company Advertising The Hecht Company 1958 

46 1025A Bel-Air Patios John Lee Burton Advertising 1958 

46 1025.1A Bel-Air Patios 

A Creative Memorandum on the Advertising Opportunities and 

Bel-Air Engineering Company 1958 

46 1026.CE 

Problems of Coco Wheats 

A Proposal for a Motivational Research Study on John Bull 


46 1027A 

Magazine 


Odhams Press Limited 1957 

46 1028A 

Advertising Problems of Alpha-Bits General Foods Corporation 1958 

46 1030A Ross Laboratories 

A Motivation Research Study of the Patterns of Relationship 

Ross Laboratories 1958 

47 1030C 

between Mothers and Their Babies' Doctors Ross Laboratories 1958 

47 1030E Letter Memo re: Draft Booklets Ross Laboratories 1959 

47 1030.1A Ross Laboratories 

The Attitudes of Fathers towards the Entire Complex of Situations 


47 1030.2A 

relating to Childbirth and Child Care 

Proposal for a Motivational Research Study of the Patterns of 


47 1030.3A 

Development of the Father-Child Relationship Ross Laboratories 1960 

47 1031A Rubber Gloves Carr Liggett Advertising, Inc. 1958 

Proposed Motivational Research Study on the Editorial and the Popular Science Publlishing 

47 1032A Advertising Opportunities and Problems of Outdoor Life 

Company 1958 

47 1032C 

A Motivational Research Study of the Advertising, Editorial, and 

Promotional Opportunities and Problems of Outdoor Life Magazine 

Popular Schience Publishing, Co., 

Inc. 1959


47 1033A Bild Magazine Axel Springer Publishing House 1958 

47 1034A Hamburger Abendblatt (Newspaper) Axel Springer Publishing House 1958 

47 1035A Proposal for Motivational Research for Pfister Furniture Co. 


Mobel-Pfister A. G. 1958 

47 1036A 

Study on Park West Village Webb & Knapp, Inc. 1958 

47 1037A Edward Petry & Co., Inc. 

A Problem Analysis and Motivational Research Study Plan for 

Edward Petry & Co., Inc. 1958 

47 1037.1A 

KPRC Radio Station in Houston 

An Outline of a Progress Report on the Psychological 

1958 

47 1037B Effectiveness of KPRC Programming and Advertising" 

A Motivational Research Study on the Psychological Effectiveness 

Radio Station KPRC 1958 

47 1037C 

of KPRC Programming and Advertising 

The People Talk Back to Radio -- A Motivational Research Study 

Radio Station KPRC 1958 

47 1037D 

of the Houston Radio Audience 

Part II A Motivational Research Study on the Psychological 

Radio Station KPRC n.d. 

47 1037.1C Effectiveness of KPRC Programming and Advertising Radio Station KPRC 1958 

47 1038A Ad Test for Washing Machines in Germany 


Siemens-Schuckert Werke A.G. 1958 

47 1039A 

Research Study for Wirthmore Feeds, Inc. Wirthmore Feeds, Inc. 1958 

47 1040A Waterman Pen Company Kemper Industries, Inc. 1958 

47 1041A Rawling Sporting Goods Co. 

A Motivational Research Pilot Study of the Sales, Advertising and 


47 1041D Merchandising Problems of Rawlings Sporting Goods Winius-Brandon Company 1958 

47 1041E Note on Creative Reaction to Draft Rawlings Ads 

Possible Research Project on Heinz Baby Foods in the Greater 


47 1042A 

New York Trading Area H. J. Heinz Company 1955 

47 1042A.1 H. J. Heinz Company H. J. Heinz Company 1963 

47 1043CE A Creative Memo on Day-Brite Winius-Brandon Company 1958 

47 1043E Report of Creative Session -- Day-Brite Winius-Brandon Company 1959 

A Creative Memo on the Promotion of Rayon Cord and a Brand Arndt, Preston, Chapin, Lamb and 

47 1044.CE 

Name Analysis 

Keen, Inc. 

Glass Containers Manufacturers 

1958 

Institute 1958 

47 1045A Glass Containers Manufacturers Institute 

Executive Summary of the Pilot Motivational Research Study on 

Beer Packaging, One-Way Bottles and Returnables as Compared 

47 1045B 

with Cans, Among Beer Distributors 

Glass Containers Manufacturers 

Institute, Inc. 1958


How to Penetrate the Prejudice and Restore the True Image of Glass Container Manufacturers 

47 1045C 

Bottled Beer 

Institute, Inc. 1958 

65 1405C-EX Tin Cans 

A Creative Problem Analysis and a Proposal for a Motivational 

Imperial Chemical Industries 1961 

Research Study on the Introduction of No-Return Bottles in the Glass Container Manufacturers 

47 1045.1A 

Soft Drink Industry 

Institute, Inc. 

Glass Container Manufacturers 

1960 

47 1045.1A1 No-Return Bottles in the Soft Drink Industry 


A Motivational Study on the Introduction of the No-Return Bottle to Glass Container Manufacturers 

47 1045.1C 

Soft Drink Bottlers, Retailers and Consumers 

Outline for an Interim Report on the Introduction of the No-Return 


Bottle in the Soft Drink Industry (Based on First-Phase Glass Container Manufacturers 

47 1045.1B 

Interviewing) 

Appendix to Executive Summary for Glass Container 


1045.1B Manufacturers Institute Study on Packaging Beer in Returnable Glass Container Manufacturers 

47 Appendix 

Bottles, One-Way Bottles and Cans 



1958 

47 1045.2A No-Return-Bottle Legislation 


1045.2A - A Proposal for a Motivational Study on the Growing Trend of Anti- Glass Container Manufacturers 

47 Rev 

No-Return-Bottle Legislation 


1045.2A1- 


48 Rev. No-Return Bottle Legislation 


Preliminary Final Report on the Introduction of the No-Return Glass Container Manufacturers 

48 1045.2B 

Bottle in the Soft Drink Industry 


A Motivational Research Study of the Litter Problem and Its Glass Container Manufacturers 

48 1045.2C Relation to the Glass Industry in Maryland, Vermont and Michigan 



1962 

48 1045.2 Sup. Excerpts from the Motivational Study of Soft Drink Containers 


A Proposal for a Motivational Research Study on Alternate Designs Glass Container Manufacturers 

48 1045.3A 

of a 16-Ounce No-Return Beer Bottle 



1961 

48 1045.4A Progress Report of the No-Return Bottle Study 


A Motivational Research Study on Alternate Designs of a 16- Glass Container Manufacturers 

48 1045.4C 

Ounce No-Return Beer Bottle 


48 1046A Lucky Tiger Manufacturing Company Atherton & Currier, Inc. 1958


48 1046B 

48 1046D 

48 1046.1A 

Progress Report for Lucky Tiger Hair Tonic -- An Evaluation of the 

Symbolic Content of Lucky Tiger as Manifested in Brand Name 

Package Communication and Other Graphic Material - With 

Direction for Improvement in the Symbolic Appeals Lucky Tiger Company 1958 

A Motivational Pilot Study on New Directions for the Sales, Lucky Tiger Manufacturing 

Merchandising and Advertising of Lucky Tiger Hair Tonic 


aimed at Increasing the Popularity of the Crew Cut 

Company 1958 

Lucky Tiger Manufacturing 

Company 1958 

48 1047A Cleaning Materials Henderson Advertising Agency, Inc. 1958 

48 1047.1A Cleaning Materials Henderson Advertising Agency, Inc. 1959 

48 1048A Brooms Deshler Broom Factory, Inc. 1958 

48 1049A Oscilloscopes Allen B. Du Mont Laboratories, Inc. 1957 

48 1050A Heckman Biscuit Company 

Summary of Field Data on All Test Batteries -- Validation and 

Quantification Phase -- Motivation Research Study -- Comparative 

George H. Hartman Company 1958 

Patterns of Viewer Response to CBS-TV, in New York, and Los Columbia Broadcasting System, 

48 1051C 

Angeles 

Creative Analysis of 15 Depth Interviews of Respondent Attitudes 

Inc. 1959 

48 1051E 

toward Television Stations in the St. Louis Area 

Study on the Comparative Patterns of Viewer Response to TV 


48 1051.1C 

Channels in New York and Los Angeles Columbia Braoadcasting System 1959 

Supplementary Memo -- Patterns of Viewer Response to TV Columbia Broadcasting System, 

48 1051.2C 

Channels 

Inc. 

Columbia Broadcasting System, 

1959 

48 1051.3C Supplemental Statistical Analysis 

The Circulation and Advertising Opportunities and Problems of 

The Toronto Telegram -- A Creative Analysis and Proposal for a 

Inc. 1960 

48 1052A 

Motivational Research Study The Telegram 1958 

48 1052E A Creative Memorandum prepared for The Toronto Telegram 


Research Study of the Legacy Problem of the Federation of Jewish 

The Telegram 1963 

48 1053A 

Philanthropies of New York Ruder and Finn Associates 1958 

Consumer Attitudes toward Three Uses of Cellophane and Olin Mathieson Chemical 

48 1054A Polyethylene Wrappers -- A Problem Analysis and Proposal 

Corporation 1958


48 1054.1A 

A Proposal for a Motivational Research Study on Consumer 

Attitudes and Manufacturers' Buying Motivations with Regard to 

Three Cellophane Packaged Products 

A Proposal for a Motivational Research Study on Mackintosh 

Olin Mathieson Chemical 


48 1055A 

"Weekend" Confectionery 

An Analysis of the Motivating Response Patterns to Two 

Osborne Peacock Co. Ltd. 1958 

48 1055TV Advertisements for Mackintosh's "Weekend Assortment" 

The Psychological Market Situation of Zuban No. 22 and Zuban 

"Filter" Cigarettes -- Eight Ways to Speed Up the Acceptance of 

Osborne Peacock Co., Ltd. 1959 

48 1056B 

Zuban "Filter" Progresss Report 

The Psychological Market Situation of Zuban No. 22 and Zuban 

Filter Cigarettes -- How to Speed up the Acceptance of Zuban 

H. F. & Ph. F. Reemtsma 1958 

48 1056C 

Filters H. F. & Ph. F. Reemtsma 1959 

48 1057A Mountain Valley Mineral Water Winius-Brandon Company 1958 

Brochures and Holiday Travel -- A Report on a Motivational British European Airways 

48 1058C 



A Proposal for a Motivational Research Study on Grant's "Stand Van Zijl and Van Zijl (United 

48 1059A 

Fast" Whisky 

Proposal for Motivational Research Study of Sales & Advertising of 

Kingdom) Ltd. 1958 

48 1060A 

Confiture in Switzerland 

Consumer Attitudes toward Inteka Products, Inteka Advertising 

and the Company Image of Inteka -- Progress Report on a 

Firma Roco Conservenfabrik 1958 

48 1061B 


The Personality and Image of Intexa, Its Product and Its 

Advertising in the Eyes of the French Shopper -- A Motivational 

Filatures Prouvost & Cie. n.d. 

48 1061C 

Study 

Problems of the Central Raw Silk Association of Japan with 

Filatures Prouvost 1959 

Respect to the Promotin and Sale of Raw Silk and Silk Products in Central Raw Silk Association of 

48 1062A 

the United States 


Research Study aimed at Expanding the Market for Silk in the 

Japan 1958 

48 1062.1A 

United States 


Research Study aimed at Expanding the Market for Silk in the 

The Japan Silk Association, Inc. 1959 

48 1062.2A 

United States The Japan Silk Association, Inc. 1959


48 1062.3A 


Research Study aimed at Exploring Consumer Attitudes toward 

Silk Stockings The Japan Silk Association, Inc. 1959 

48 1063A Wolverine Tubing Gray & Kilgore, Inc. 1958 

48 1063.1A Wolverine Tubing Gray & Kilgore, Inc. 1958 

48 1064A Oddstead Homes Pacific National Advertising Agency 1955 

48 1065A Correspondence Schools Pacific National Advertising Agency 

Florists Telegraph Delivery 

1954 


48 1067A Florists Telegraph Delivery Association 

A Motivational Research Study of Consumer Attitudes toward 

Sending Flowers and the Selection of an Effective New Name for 

49 1067C 

FTD 

49 1067F Analysis of Advertising Material 


Study on Consumer Attitudes toward Sending Flowers and the 

49 1067.1A 

Selection of an Effective New Name for FTD 

A Motivational Research Study on the Selection of an Effective 

49 1067.1C 

New Name for FTD Phase II 

Suggested Research Study to Evaluate the Effectiveness of FTD 

49 1067.2A 

Outdoor Advertising 

The Selection of an Effective Name for FTD Phase III Tables 1-35: 

49 1067.2C 

Test Results 

A Motivational Research Study on the Selection of an Effective 

49 1067.3C 

New Name for FTD Phase III (Conclusion) 

A Problem Analysis and Proposal on a Motivational Study of 

49 1067.4A 

Membership Attitudes toward FTD 

A Proposal for a Motivational Research Study of the Effect of "PO" 

49 1067.5A 

and Its Influence on Expanding Flower Sales 

An Interim Report on the Problem of the "Please Omit Flowers" 

49 1067.5B 

Trend in Relation to Funerals 

A Motivational Research Study of the Effects of PO and the 

49 1067.5C 

1067.5C 

Problem of Expanding Flower Sales 

49 Excerpts A Special Report prepared for the Florist Information Committee 

Florists' Telegraph Delivery 








Florists Telegraph Delivery 














Florist Telegraph Delivery 

Association 1962


1067.5C Ex An Executive Summary of a Motivational Research Study of the Florists' Telegraph Delivery 

49 Sum Effects of PO and the Problem of Expanding Flower Sales 


1067.5C Supporting Tables and Exhibits Regarding the Effects of "PO" and Florists' Telegraph Delivery 

49 Sup 

the Problem of Expanding Flower Sales 


49 1068A Proposition pour une Etude sur la Brosse a Dents "Broxodent" 

A Preliminary Summry of the Research Findings Concerning the 

M. Guy Woog 1958 

49 1068B Introduction and Sale of Electric Toothbrushes, in France 

Etude Motivationnelle sur le Probleme concernant le Lancement 

1959 

49 1068C 

d'une Brosse a Dents Electrique en France 

The Editorial and Direct Mail Promotion Opportunities and 

Problems of Home Furnishings Daily -- A Proposal for a 

Monsieur Ph. -G. Woog 1959 

49 1069A 

Motivational Research Study Fairchild Publications 1958 

49 1070A Home Fire Alarm System Edwards Company 1958 

49 1071A Grecian Formula 16 Nyburg Advertising, Inc. 1958 

A Creative Problem Analysis and Proposal for a Motivational E. I. DuPont De Nemours & 

49 1072A 

Research Study for Lysine 



49 1073A Study on the Sales Opportunities and Problems of Lavoris Savage-Lewis, Inc. 


1958 

49 1074A Problems of Candy and Wunda Weve Carpets 


49 1075A Savings and Loan Associations The McCarty Company of Spokane 1958 

49 1076A Florida Drive-In Restaurants 


Research Study to be Used as a Base for the Marketing and 

Harris & Company Advertising Inc. 1958 

49 1077A 

Advertising of Resdan Young & Rubicam Ltd. 1958 

A Proposal for a Motivational Research Study on National National Cash Register Company 

49 1078A 

Accounting Machines 

Limited 1958 

A Proposal for a Motivational Research Study on National Cash National Cash Register Company 

49 1078.1A 

Registers 

Proposal for a Motivation Research Study to Consolidate and 

Expand the Sales Leadership of Betty Crocker Cake Mixes and 

Limited 1958 

49 1079A 

Frostings General Mills, Inc. 1958


49 1079.1A 

49 1079.2A 

49 1079.3A 

49 1080A 

49 1081A 

49 1082A 

Proposal for a Motivation Research Study on Changing Consumer 

Motivations and Purchase Preference, the Comparative Influence 

of Media on These Changes, and Unsatisfied Needs for Betty 

Crocker Cake Mixes - Frostings General Mills, Inc. 1958 

Proposal for a Motivation Research Study on the Coparative 

Influence of Media -- in Building a Stronger Betty Crocker Image -- 

and on Sales Results for Betty Crocker Cake Mixes and Frostings 

Letter of Proposal for Motivational Research Study of Betty 


Crocker 



the Sales Leadership of Old Crow Bourbon Lawrence Fertig & Co., Inc. 1958 

Proposal for a Pilot Study aimed at Consolidating and Extending 

the Influence and Membership of the Seventh-Day Adventist 

Church 


the Sale of Electric Power in Competition with Natural Gas 

General Conference of Seventh- 

Day Adventists 1958 

Foster Advertising Limited and the 

Hydro Electric Power Commission 

of Ontario 1958 

49 1083A Proposal for a Motivational Research Study on Bristol Cigarettes 

A Final Report of a Motivational Research Study on Bristol 

John Hobson & Partners Ltd. 1958 

49 1083C 

Cigarettes 

Possible Applications of Motivational Research to the Sales and 

John Hobson & Partners Ltd. 1958 

49 1084A 

Advertising Problems of Elastoplast Clifford Bloxham & Partners Ltd. 1958 

49 1085 A Proposal for a Motivational Research Study on Lyons Tea 

An Abstract of Non-Confidential Research Findings from 

Motivational Investigation Concerning Consumer Attitude toward 

J. Lyons & Co. Ltd. 1958 

49 1085C 

Coffee and Tea 

Analisis Creativo de un Problema para un Estudio de Investigacion 

Motivacional de los Problemas Afrontados por las Tabletas de 

J. Lyons 1962 

49 1086A 

Chocolate y los Bonbones 

Psychological Effectiveness of the Nestle Album and Cromo 

Comercial Nestle, S.A. 1958 

50 1086C 

Promotion 

Memorandum on the Progress of the Nestle Cromo and Album 

Comercial Nestle, S.A. 1959 

50 1086E 

Study John Vogel 1959 

50 1086.1A Proposal for a Motivational Research Study Nestle S.A. 1958


Proposal for a Motivational Research Study aimed at Determining International Business Machines 

50 1087A the Influence and Prestige of the IBM Corporate Image 

Corp. 1958 

Application of Motivational Research for International Business International Business Machines 

50 1087.1A 

Machines Corporation 

A Creative Research Memo on the Motivations which Influence 


50 1088.CE "Saving" and the Selection of a Savings' Institution 

A Proposal for a Motivational Research Study on Cussons Imperial 

Wade Advertising Agency, Inc. 1958 

50 1089A 

Leather Toilet Soap 


Study on the Advertising, Packaging and Merchandisingn 

Osborne-Peacock Co. Limited 1958 

50 1090A 

Opportunities and Problems of Air-Wick Products 


Airkem, Inc. 1958 

50 1091A Research Study on the Image of Venezuela in the U. S. A. 1958 

50 1092A Shopping Center Study Brown's Jewellers Limited 

McConnell Eastman & Company 

1958 

50 1093A A Proposal for an Annual Consultant Service 

Ltd. 1958 

50 1094A A Proposal for an Annual Consultant Service Ashe & Engelmore Advertising, Inc. 1958 

50 1095A Soap in Morocco 

A Creative Research Memorandum on Approaches for Revitalizing 

Grandes Huileries Bordelaises 1958 

50 1096E 

the St. Louis Downtown Area 

A Creative memo Analyzing the Advertising Program for Clark 


50 1097E 

Metal Grave Vaults Stockton.West.Burkhart.Inc. 1958 

50 1098A Canada Dry Gingerale, Inc. 


Canada Dry Gingerale, Inc. 1958 

50 1099A 

Research Study for Kaufman Carpet Company, Inc. 


Smith Greenland Company 1958 

Study on How to Revitalize the Luggage Market at the Retail and Luggage and Leather Goods 

50 1100A 

Consumer Levels 

Manufacturers of America, Inc. 1958 

Progress Memorandum on Revitalizing the Luggage Market at Luggage and Leather Goods 

50 1100B 

Retail and Consumer Levels 


A Motivational Research Study on How to Revitalize the Luggage Luggage and Leather Goods 

50 1100C 

at the Retail and Consumer Levels 


Letter-Proposal to the Luggage and Leather Goods Manufacturers Luggage and Leather Goods 

50 1100.1A 

of America, Inc. 

Manufacturers of America, Inc. 1959


A Summary of the Motivational Research Study on How to Luggage and Leather Goods 

50 1100.1B Revitalize the Luggage Market at the Retail and Consumer Levels Manufacturers of America, Inc. 1959 

50 1101A American Thermos Products Co. American Thermos Products Co. 1958 

50 1102C 

50 1103A 


Produkte -- Eine Motivstudie ueber die Reaktionen der Deutschen 

Verbraucherin zu "Taft", dem "Fluessigen Haarnetz" Kurt Schwarzkopf 1958 

Proposal for Testing New Advertising Campaign on B. F. Goodrich 

Industrial Products The Griswold-Eshleman Company 1958 

50 1104A Cockshutt Farm Equipment 

The Motivating Response Patterns to a MacLean's 'Tongue Test' 

The Griswold-Eshleman Company 1958 

50 1105TV 

Commercial 

The Motivating Response Patterns to Two MacLean's Toothpaste 

S. H. Benson Ltd. 1958 

50 1105.1TV 

Commercials 


S. H. Benson Ltd. 1958 

50 1106A 

Advertising Problems of Concrete Limited E. Walter George Limited 1958 

Proposal for a Pilot Psychological Research Study of the Problem 

of Building the Membership of the Oil Heat Institute Distribution Oil Heat Institute Disbrtibution 

50 1107A Division and the Most Effective Use of Its Services to Its Members 

Division 1958 

50 1108A A Proposal for an Annual Consultant Service Stanfield, Johnson & Hill Limited 

Ashe and Engelmore Advertising 

1958 

50 1109A Riegel Work Gloves 

Agency 1958 

Problem Analysis and Proposal for a Motivational Research Study National Broom Corn and Supply 

50 1110A 

aimed at Increasing the Sale of Corn Brooms 

Dealers Association 1958 

50 1111A 

Proposal for a Motivational Research Study aimed at Creating 

Leadership Position for the American Express Credit Card Plan American Express Company 1958 

50 1111.1A 

Proposal for a Motivational Research Study aimed at Creating 

Leadership Position for the American Express Credit Card Plan American Express Company 1959 

50 1111.2A Memorandum on a Revised Study Proposal 

Outline for a Motivational Research Study aimed at Increasing 

American Express Company 1959 

50 1112A 

Business for Hot Springs National Park -- Arkansas Chamber of Commerce 1958 

50 1113A Chilton Greetings Company Chilton Greetings Company 1958


50 1113B Outline of Verbal Progress Report 

Motivational Research Study on the Recruitment of Salesmen for 

Chilton Greetings Company 1959 

50 1113C 

Chilton Greeting Cards Chilton Greetings Company 

Sullivan, Stauffer, Colwell & Bayles, 

1959 

51 1114A Carter's New Prize Deodorant 

Proposal for a Motivational Research Study and Pre-Testing of 

Inc. 1958 

51 1116A 

Sales Appeals in the Field of Toys Mattel, Inc. 1958 

51 1116CE A Creative Analysis on the Psychology of Games Mattel, Inc. 1959 

51 1116.1A Talking Doll 

A Creative Memorandum on Psychological Advertising of Toys to 

Mattel, Inc. 1959 

51 1116.1CE 

Parents Mattel, Inc. 1959 

51 1116.2A Games Mattel, Inc. 1959 

51 1116.3A Draft Proposl for Brand Image Study 

A Motivational Pilot Study on Attitudes toward a Proposed Doll with 


51 1116.4C 

Sewing-Designing Kit 

Addendum to a Motivational Pilot Study on Attitudes toward a 


51 1116.4C1 

Proposed Doll with Sewing-Designing Kit Mattel, Inc. 1960 

British Tobacco Company (Australia) Limited Motivational British Tobacco Company 

51 1117A 

Research Studies 

Study on General Attitudes toward Cigarette Companies in 

(Australia) Limited 1958 

51 1117B 

Australia, and the Various Brands in the Market The British Tobacco Company 1959 

A Motivational Research Study of the Wills Company and its British Tobacco Company 

51 1117C Brands in Relation to Consumer Desires in the Australian Market (Australia) Limited 1959 

51 1117C1 Summary of Hallmark-Rothman Brand Image Findings British Tobacco Company 1960 

Proposal for a Motivational Study on Problems connected with The British Tobacco Company 

51 1117.1A 

Australian Pipe and Cigar Smoking Habits 

(Australia) Ltd. 

British Tobacco Company 

n.d. 

51 1117.1B Motivational Study on Australian Smoking Habits 

Proposal for a Motivational Study on Unsatisfied Needs of the 


51 1117.2A 

Australian Smoker British Australian Tobacco Co. Ltd. 

British Tobacco Company 

1960 

51 1117.2B Wills Company Image 

Second Progress Memorandum on Unsatisfied Needs of the 


51 1117.2B1 

Australian Smoker 

A Motivational Study on Unsatisfied Needs of the Australian 

British Australian Tobacco Co. Ltd. 1961 

51 1117.2B 

Smoker -- A Progress Memorandum British Australian Tobacco Co. Ltd. 1960


51 1117.2C 

A Motivational Research Study on Unsatisfied Needs of the 

Australian Smoker and Their Meaning for the Wills Company in 

Evolving a New Philosophy for the Future W. D. & H. O. Wills, Ltd. 1961 

51 1117.3B Appendum to B. A. T. C. Brand Image Section British Australian Tobacco Co. Ltd. 1959 

1117.3C Summary Outline of Final Report on Unsatisfied Needs of the 

51 Sum. 

Australian Smoker 

A Proposal for a Motivational Research Study on Murphy 

W. D. & H. O. Wills, Ltd. 1961 

51 1118A 

Television C. R. Casson Limited 1958 

51 1119A Research Outline on the Merchandising of Hosiery Allan Berni Associates 1958 

A Motivational Research Study of Voter Patterns and Attitudes in International Brotherhood of 

51 1120C 

Florida and Their Significance for American Labor 

Teamsters 1958 

Proposal for a Motivational Research Study aimed at Increasing Life Insurance Agency 

51 1121A Daytime Selling Activities of Life Insurance Salesmen 


Management Association 1958 

51 1122A 

the Market for Audivox Hearing Aids 


Silton Bros. 1958 

51 1122.1A 

the Market for Audivox Hearing Aids 

Proposal for a Motivational Research Study aimed at Creating a 

Silton Bros. 1959 

51 1123A 

Wider Market for Ritter Food Products 

A Creative Problem Analysis and Proposal for a Pilot Motivational 

Research Study on Two Specific Marketing Problems of Pez in the 

F. J. Ritter Company 1958 

51 1124A 

U. S. Market Pez-Haas, Inc. 1958 

51 1124D A Pilot Motivational Research Study on "Lonicot" Pez-Haas, Inc. 1960 

51 1124.1A Lonicot 

Progress Memorandum on a Motivational Research Study for "Lo- 

Pez-Haas, Inc. 1959 

51 1124.1B 

Nicot" 


Study on the Strengths and Weaknesses of the Psychological 

Relationship between the Houston Post and the Houston 

Pez-Haas, Inc. 1960 

51 1125A 

Newspaper Readers The Houston Post 1958 

51 1125.1A Letter Amending Proposal to Houston Post The Houston Post 1959 

51 1126B Builders Show 

A Pilot Survey of Dealer and Builder Reaction to Hotpoint Custom 

Hotpoint Company 1959 

51 1126D 

Trend Appliances Hotpoint Company 1959


51 1127CE 

A Creative Memo on Building an Advertising Copy Platform to 

Increase the Use of Flour for Home Baking Tucker Wayne & Company 1958 

51 1128A Cohen Brothers Stores May Department Stores Co. 1959 

A Pilot Study on the Optimum Relationships Between Cohen The May Department Stores 

51 1128D 

Brothers and the May Company 

Vorschlag zu einer Motiv-Untersuchung sur Ergundung der besten 

Argumente fur den Verkauf von Flugreisen auf der Nordatlantik- 

Company 1959 

51 1129A 

Route 


Swissair 1959 

Research Study aimed at Expanding the Editorial Influence of MacLean-Hunter Publishing Co. 

51 1130A 

MacLean's Magazine 

A Motivational Research Study of the Editorial, Promotional and 

Ltd. 1959 

51 1130C 

Advertising Problems of MacLean's Magazine MacLean-Hunter Publishing Co. 1960 

51 1130E Frequency of MacLean's Publication 

A Creative Analysis & Proposal for a Motivational Research Study 

MacLean-Hunter Publishing Co. 1960 

aimed at Extending the Leadership Role of MacLean-Hunter in MacLean-Hunter Publishing Co. 

51 1130.1A 

Canada's Expanding Economy 

Ltd. 1959 

Proposal for a Motivational Research Study aimed at Expanding H. C. Moores Company (Division of 

51 1131A 

the Market for Pream 

Proposal for an Integrated Packaging Research Study aimed at 

Ross Laboratories) 1959 

51 1132A 

Establishing Criteria for a Toilet Water Package 

A Proposal for a Motivational Research Study aimed at Defining 

the Best Potential Market for Liberty Mutual Insurannce and the 

Raymond Loewy Associates 1959 

51 1134A 

Most Effective Ways of Selling this Market 

How to Extend the Effectiveness of Liberty Mutual's Corporate 

Image to Automotive Insurance Sales -- A Problem Analysis and 

Liberty Mutual Insurance Company 1959 

51 1134.1A 

Proposal for a Motivational Research Study Liberty Mutual Insurance Company 

New England Life Insurance 

1959 

51 1135A Advertising 

Company 1959 

The Psychological Effectiveness of a New England Mutual Life New England Mutual Life Insurance 

51 1135F 

Advertisement -- A Research Report 

Company 

New England Mutual Life Insurance 

1959 

52 1135.1A Advertising 

Company 1959 

52 1136A Dealer Motivations in the Field of Paint Products Pittsburgh Plate Glass Company 1959 

52 1136.2A Pittsburgh Plate Glass Company's Line of Paints Pittsburgh Plate Glass Company 1960 

52 1137A Proposal on Grape Juice Hans Gfeller n.d.


52 1137B 

52 1137C 

52 1138A 

Progress Report of the Motivational Study on the Problems of 

Grape Juice Consumption in Switzerland 

Final Report on a Motivational Research Study about the Problems 

1959 

of Grape Juice Consumption in Switzerland 

Proposal for a Study on the Operations of the Beneficial Finance 

1959 

Company Al Paul Fefton Company Inc. 1959 

Proposal for a Motivational Research Study aimed at Improving the Beneficial Management 

52 1138.1A Competitive Position of Beneficial Management Corporation 

Corporation 


1959 

52 1139E A Memo on Beer -- Its Meaings and Functions 

Inc. 1959 

52 1140A Government of India Tourist Office 

Proposal for a Study to Increase Present Circulation Figures of the 

James C. Seix Company, Inc. 1959 

52 1141A 

Citizen-News Newspaper 


Research Study on Future Directions for Atlantic Sugar Refineries 

Citizen-News 1959 

52 1142A 

Limited Atlantic Sugar Refineries Limited 1959 

52 1143A Drug Trade Advertising 

Proposal for a Motivational Research Study aimed at Increasing 

American Druggist 1959 

52 1144A 

the Market for "Uptown" Walter F. Kohn 1959 

52 1145A Advertising Promotion Ziff-Davis Publishing Co. 


1959 

52 1146E Summary of Remarks on Home Hair Dyeing 

Inc. 1959 

A Proposal for a Motivational Research Study aimed at Translating Brown & Williamson Tobacco 

52 1147A 

Growing Awareness of Viceroy Cigarettes into Sales 


52 1148A Wee Walker Infant Shoes Roman Advertising Company 

Canadian Life Insurance Officers' 

1959 

52 1149E An Approach to Inflation 


52 1150E Carlsberg Beer 

Proposal for a Pilot Study on some of the Problems Confronting 

Wesley Associates, Inc. 1959 

52 1151A 

the Greeting Card Industry 

Final Report for the Greeting Card Association -- Twelve Key 

Steps in Meeting the Current Challenge to the Greeting Card 

The Greeting Card Association 1959 

52 1151C 

Industry The Greeting Card Association 1959 

52 1152A Possible Packaging Study for Black & White Scotch Baker Advertising Agency Ltd. 1959


Vorschlag zu einer Motivstudie uber die Werbeprobleme von Den Vereinigten Glanzstoff 

52 1153A 

Diolen 

First Progress Report on a Motivational Study of the Advertising 

Fabriken A.G. n.d. 

52 1153B 

Problems of Diolen Die Vereinigten Glanzstoff Fabriken 1959 

52 1154A Operation Daydream Nationwide Insurance Company 

Commission of Intergroup 

1959 

52 1155A Commission of Intergroup Relations 

Relations 1959 

Pilot Study on How to Implement the Fair Housing Practices Law in Commission of Intergroup 

52 1155D 

New York City 

Relations 

Commission of Intergroup 

1959 

52 1155.1B Summary of Research Design for Coir "Tensions Study" 


Pilot Study on the State of Intergroup Relations in New York City Commission of Intergroup 

52 1155.1D 

with Reference to Anti-Semitic Vandalism 


Discriminatory Practices in New York City's Upper East Side Commission of Intergroup 

52 1155.2D 

Restaurants -- A Pilot Study 


52 1156A Letter-Proposal re: Motivation Research KCBQ Station 1959 

Proposal for a Motivational Research Study aimed at Extending Southern California Edison 

52 1157A the Market for Medallion Homes and Major Electric Appliances 

Company 1959 

A Problem Analysis and Proposal for a Pilot Study on the American Newspaper Publishers 

52 1158A Psychological Effectiveness of Rop Color Advertising 

Proposal for a Motivational Study on the Sale of Hosiery in 

Association Inc. 1959 

52 1159A 

Australia Hilton Hosiery Limited 1959 

52 1160A Letter Proposal re: Sales of Electrical Appliances 

Proposal for a Motivational Study on the Sales and Advertising 

Hicks Atkinson Ltd. 1959 

52 1161A 

Problems of Aspro in Australia Briggs and James Pty. Ltd. 1959 

52 1162A Letter of Proposal to Greenbelt Consumer Services, Inc. Greenbelt Consumer Services, Inc. 1960 

52 1162B The Greenbelt Cooperatives -- A Progress Memorandum 

How the Greenbelt Co-Operatives can expand Their Present 

Greenbelt Consumer Services, Inc. 1959 

52 1162C 

Supermarket Potential: A Motivational Study 

A Creative Memorandum on Psychological Advertising of Toys to 


52 1162CE 

Parents Mattel, Inc. 1959 

52 1162E Creative Memos on the Penn Daw Circulars and the Newsletter Greenbelt Consumer Services, Inc. 1960


52 1162.1A 

52 1162.1B 

Proposal for a Study of a Previously Privately-Owned 

Neighborhood Supermarket 

Phase I -- Pilot Resesarch Project Regarding the Change of 


Ownership of the New Supermarket Greenbelt Consumer Services, Inc. 1960 

52 1163A 

Proposal for a Motivational Research Study aimed at Documenting 

the Uniqueness of This Week Magazine as an Advertising Medium 

Researching the Competitive Advertising Assets of This Week 

This Week Magazine 1959 

52 1163.1A 

Magazine This Week Magazine 1959 

52 1164A Outline of Proposal on Pepperell 

Proposal for a Motivational Research Study on Certain Problems 

Allan Berni 1959 

52 1165A 

of Maggi in Switzerland 

Motivational Response Patterns to Two Puss 'n Boots 

Dr. R. Farner n.d. 

52 1166TV 

Commercials Quaker Oats 1959 

52 1167A Philco-Bendix Duomatic 

Basic Concepts for the Development of a Motivational Research 

Study on the Sales and Advertising Opportunities and Problems of 

Philco Corporation 1959 

52 1168A 

Rock of Ages 

The Sales and Advertising Opportunities and Problems of Rock of 

Ages -- A Problem Analysis and Proposal for a Motivational Market 


52 1168.1A 


Letter-Proposal for a Motivational Research Study on a Change of 


52 1169A 

Corporate Name for a Client Selvage & Lee 

National Association of 

1959 

52 1170A Letter-Proposal re: Recruiting New Members 

Memorandum on How to Facilitate Western Samoa's Self- 

Accountants 1959 

53 1171C 

Government 1959 

53 1172A Labels 

Second Progress Memorandum on Unsatisfied Needs of the 

C. Heileman Brewing Company 1957 

53 1172.2B 

Australian Smoker British Australian Tobacco Co. Ltd. 1961 

53 1173A Proposed Study on Mutual Savings Banks 

Cretive Analysis of Price and Proposed Louis Sherry Ice Cream 


53 1174CE 

Packages for Supermarkets Louis Sherry Ice Cream 


1959 

53 1175A DuPont Fibers 

Company, Inc. 


1959 

53 1175.1A Research Proposal on DuPont Textile Fibers 

Company, Inc. 1959


53 1176A 

53 1177A 

Memorandum: Outline of Research Areas as Basis for Film on 

Safe Driving 


Study on the Competitive Sales Opportunities and Problems of 

Transfilm, Inc. 1959 

Alcoa Wrap Aluminum Company of America 1959 

53 1178A Creative Problem Analysis of Suggested Names for a Credit Plan Bank of Montreal 1959 

53 1178E Creative Memorandum on the Climate for Savings The Bank of Montreal 1961 

53 1178.1A Credit Plan Bank of Montreal 1959 

53 1178.2A A Creative Analysis of Suggested Names for a Credit Plan 

A Proposal for a Motivational Research Study on the Banking 

Bank of Montreal 1959 

53 1178.3A 

Climate in Canada Bank of Montreal 1960 

1178.3A A Proposal for a Motivational Research Study on the Banking 

53 (Rev.) 

Climate in Canada 

Proposal for a Motivational Research Study as it applies to the 

Bank of Montreal 1960 

53 1179A 

Field of Paints Imperial Flo-Glaze Paints Ltd. 

Direct Mail Advertising Association, 

1959 

53 1180A Direct Mail Advertising Association, Inc. 


Research Study aimed at Increasing Pediatrician 

Inc. 1959 

53 1181A Recommendation of Wyeth's S-M-A Infant Food Formula Lewis & Gilman, Inc. 1959 

53 1182A Letter-Proposal re: Cooperative Arrangements Allan Berni Associates 

The American Academy of General 

1959 

53 1183A The American Academy of General Practice 

Practice 1959 

Proposal for Study of Motivations on Problems of Rayon and Syndicat des Fabricants de la 

53 1184A 

Viscose in Spain 

"Primer Tiempo" de un Estudio sobre el Rayon y la Viscosilla en 

Viscose et de la Rayonne n.d. 

53 1184C 

Espana 

Informe Final de un Estudio de Motivacion sobre el Rayon en 

1959 

53 1184C1 

Espana 

A Creative Memorandum aimed at Expanding the Market for Hertz 

Grupo de Hilaturas de Rayon 1960 

53 1185CE 

Rent a Car Service 

A Motivational Research Test of the Slogan "Hertz puts You in the 

Driver's Seat" with By-Product Findings on the New Ad & the Hertz 

Cunningham & Walsh 1959 

53 1185F 

Image 

Creative Memorandum on the Consumer Motivations at Work in 


53 1186CE 

the Purchase of Macaroni Hicks & Greist Incorporated 1959


53 1187A Pepperidge Farm Package Letter Proposal Ogilvy, Benson & Mather, Inc. 

MacLean-Hunter Publishing Co. 

1959 

53 1188A Canadian Homes & Gardens 

Ltd. 1959 

53 1189A Letter Proposal re: Membership 

Proposal for a Motivational Research Study aimed at Building 

Wider Support for the National Membership Enrollment Plan of the 

National Council, YMCA 1959 

53 1189.1A 

YMCA National Council, YMCA 1959 

53 1190A House Beautiful House Beautiful 1959 

53 1191A Letter Proposal re: Children's Camps Jewish Vacation Association 1959 

53 1191B An Interim Report no the Role of the Jewish Vacation Association 

The Jewish Vacation Association -- Its Present Role and Future 

Jewish Vacation Association 1959 

53 1191C 

Potential -- A Pilot Motivational Research Study 

The Jewish Vacation Association -- Its Present Role and Future 

The Jewish Vacation Association 1959 

53 1191D 

Potential -- A Pilot Motivational Research Study The Jewish Vacation Association 1959 

53 1191.1A Letter Proposal re: Children's Camps 

Creative Memo on the Motivations of Middle Aged Women in 


53 1191.1D 

Lower Educational Brackets to Return to Work Jewish Vacation Association 1960 

53 1193A Corrugated Boxes 

Proposal for a Motivational Research Study aimed at Increasing 

Howard Swink Advertising 1959 

the Public Interest in Harness Racing and Building Attendance at Western Harness Racing 

53 1194A 

the Los Angeles Track 

A Motivational Research Study aimed at Increasing Public Interest 


in Harness Racing and Building Attendnance at the Los Angeles Western Harness Racing 

53 1194C 

Racing Tracks 


53 1195A Letter Proposal re: Corporate Image 


Research Study on the Sales, Advertising and Promotional 

Charles Pfizer & Co. Inc. 1959 

53 1196A 

Problems of Lionel Corporation 

A Pilot Survey of Present-Day Attitudes toward Model Electric 

The Lionel Corporation 1959 

53 1196D 

Trains 


The Lionel Corporation 1959 

53 1197A 

on the Brochure "Who Pays Taxes?" 


Bozell & Jacobs, Inc. 1959 

53 1198A 

Study on Circulation-Building Editorial Policies Everywoman's Family Circle 1959 

53 1198B Highlights of Progress Report presented to Family Circle Family Circle Magazine 1960


53 

1198B 

Phase II Family Circle Study Phase II Tabulation of Projective Tests 

The Advertising Effectiveness of Family Circle -- Supporting 

Everywoman's Family Circle 1960 

53 1198C 

Tables 

A Profile of Family Circle Readers and Their Image of the 


54 1198C1 

Magazine 

The Third Dimension -- A Study in Depth based on a Profile of 


54 1198C1-Ex Family Circle Readers and Their Image of the Magazine 

Editorial Supplement to the Study of Family Circle's Advertising 

n.d. 

54 1198C2 

Effectiveness Everywoman's Family Circle 1960 

54 1198E Cigarette Smoking among Women The Family Circle, Inc. 1960 

54 1198.1C Tables from Magazine Study The Family Circle, Inc. 

Everywoman's Family Circle 

1960 

54 1198.2A 

1198.2A 

A Proposal for a Series of Editorial Content Panel Sessions 

Magazine 1962 

54 Rev. Proposals for Family Circle Magazine Family Circle Magazine 1963 

1198.2A A Proposal for a Series of Living Laboratory Sessions to Evaluate 

54 Rev. 1 the Editorial Content and Advertising Effectiveness of Family Circle Family Circle 


1963 

54 1198.3A A Proposal for a Homemaker's Product Workshop 

Magazine 1962 

1198.3A 


54 Rev. A Proposal for a Homemaker's Product Workshop 

A Proposal for a Study of the Psychological Role of Space-Buyers' 

Magazine 1963 

54 1198.4A 

Attitudes toward Family Circle Everywoman's Family Circle 


1962 

54 1198.5B 

1198.5A 

A Proposal for a Continuous Cover Testing Service 

Magazine 1962 

54 Rev. A Proposal for a Continuous Cover Testing Service 

A Proposal for a Motivational Research Study of the Editorial 

Family Circle 1963 

54 1198.6A Practices and Advertising Impact of Family Circle Magazine 

A Proposal for a Study of the Psychological Role of the Attitudes of 

Corporate and Advertising Executives toward Family Circle as an 


54 1198.7A 

Advertising Medium 

A Proposal for a Motivational Research Study to Up-Date the 

Reader Profile, the Image and Competitive Position of Family 


54 1198.8A 

Circle Magazine Family Circle 1963


54 1198.9A 

A Proposal for a Continuous Panel Testing Service for Family 

Circle 

A Problem Analysis and Proposal on Advertising Effectiveness of 

Family Circle 1963 

54 1199A 

Living for Young Homemakers Street & Smith Publications, Inc. 1959 

54 1200CE A Creative Memorandum on Crown Russe Vodka Charles A. Mottl, Inc. 1959 

54 1200E A Creative Memorandum on Crown Russe Vodka Charles A. Mottl, Inc. 1959 

54 1201CE A Creative Memorandum on Bull Dog Stout Malt Liquor Charles A. Mottl, Inc. 1959 

54 1202A Letter Proposal re: Kelvinator Appliances 

Proposal ro a Consumer Motivational Survey dealing with the 

Geyer, Morey, Madden & Ballard 1959 

Marketability of One or More Models of Newly Designed Kelvinator Geyer, Morey, Madden & Ballard, 

54 1202.1A 

Cooking Ranges 

A Motivational Research Study on the Marketability of Newly- 

Inc. 1960 

Designed Kelvinator Ranges and the Present Position of Kelvinator Geyer, Morey, Madden & Ballard, 

54 1202.1C 

1202.1C 

in the Appliance Field 

Inc. 1961 

54 Sup. Questions and Answers on Kelvinator Range Project Geyer, Morey, Madden & Ballard 1961 

54 1203A Letter Proposal re: South African Image in this Country Information Service of South Africa 1959 

Proposal for a Motivational Research Study on the Problems of Property Improvement Acceptance 

54 1204A 

Property Improvement Financing in Australia 


Research Study aimed at Building the Corporate Image of 

Co. Ltd. 1959 

54 1205A 

Business Week as a Tool for Advertising Sales 

A Creative Memorandum aimed at the Development of a New 

Business Week 1959 

54 1206CE 

Advertising Campaign for Wunda Weve Carpets 

Supplementary Memo on Dealer-Salesmen Motivations in the Sale 

Henderson Advertising Agency 1959 

54 1206.1CE 

of Carpets 

A Creative Memorandum and Proposal for Further Research 

aimed at Expanding the Market for Ben-Mont Gift Wrapping 

Henderson Advertising Agency 1959 

54 1207CE 

Papers Woodard, Voss & Hevenor 1959 

54 1208A Memorandum on Increasing the Market for Du Pont Paints 1959 

54 1209A Memorandum on Expanding the Market for Du Pont Cellophane 1959 

54 1210A Letter Proposal re: Farris Bryant Campaign in Florida Green, Bryant & Simmons 1959 

54 1211A Letter Proposal to Americn Greetings Corp. American Greetings Corp. 1959 

54 1212A Letter Proposal for Field Research on Kalak Water Kalak Water Co. of New York, Inc. 1959


54 1214A Letter Proposal on Packaged Meat 

Proposal for a motivation Research Study on the Effects of 

Alternative Keyboard Devices in Expanding the Market for DM 

Associated Advertising Agency Inc. 1959 

54 1215A 

Postage Meters Pitney-Bowes, Inc. 1959 

54 1215B A Report on the DM Meter and Alternative Keyboard Devices 

The Effects of Alternative Keyboard Devices in Expanding the 

Pitney Bowes 1960 

54 1215C 

Market for DM Postage Meters Pitney-Bowes, Inc. 1960 

54 1215.1A Pitney-Bowes, Inc. 


Research Study aimed at Increasing National Public Interest in 

Pitney-Bowes, Inc. 1960 

54 1216A Harness Racing and Building Attendance at the Tracks Harness Tracks of America 1959 

54 1217A New Jersey Bank Samuel Croot Company, Inc. 1959 

54 1218A Letter Proposal re: Dixie Cups and Containers 

Summary of Preliminary Findings on Consumer Attitudes to Home 

Hicks & Greist Inc. 1959 

54 1218B 

Use of Dixie Cup Dispensers and Dixie Cups 

A Motivational Research Report on Consumer Attitudes to Home 

Hicks and Greist, Inc. 1959 

55 1218C 

Use of Dixie Cup Dispensers and Dixie Cups 

Research Approaches to an Effective Marketing and Advertising 

Hicks & Greist, Inc. 1959 

55 1218E 

Strategy for Fedders Air Conditioners 

The Present Image and Future Potentials of Cocoa Marsh -- 

Hicks & Greist 1959 

55 1218.1A 

Proposal for a Motivational Research Study Hicks & Greist 1959 

55 1219B 

55 1219C 

Progress Memorandum on a Research Study Concerning Attitudes 

toward Restaurants and toward a "Chicken Barn" in El Paso 

A Motivational Market Research Study on the Receptivity of the El 

Neff Restaurant, Inc. 1959 

Paso Public to a Proposed Chicken Restaurant Neff Restaurant, Inc. 1959 

55 1220A Letter Proposal re: Pitcairn Chrysler-Plymouth Agency Pitcairn Chrysler-Plymouth Agency 1959 

New Springboards to Sales for Garth Pitcairn Chrysler-Plymouth Garth Pitcarin Chrysler-Plymouth 

55 1220C 

Agency -- A Motivational Research Study 

Agency 1960 

55 1221A Letter Proposal re: Preco Power Brush 

Proposal for a Motivational Research Study among Dealers and 

Consumers aimed at Increasing the Sales of the Preco Power 

CBS Television 1959 

55 1221.1A 

Brush Preco Power Brush Company 1959 

55 1222A Letter Proposal re: Storevision National Telefilm Associates 1959 

55 1223A Letter Proposal -- Franklin Savings & Loan Association Nathan Bobroff 1959


A Motivational Research Study for the Proposed Franklin Federal 

The Organizing Group of the 

Proposed Franklin Federal Savings 

55 1223C 

Savings and Loan Association 

and Loan Association 1960 

55 1224A Wayne Pump Company Wayne Pump Company 1959 

55 1225E Creative Memorandum on Northridge Farms Bread Charles A. Mottl, Inc. 1959 

55 1226CE A Creative Analysis of the Mercantile Bank Advertising Project Winius-Brandon Company 1959 

55 1226F A Creative Analysis of the Mercantile Trust Ads 

Proposal for a Motivational Research Study of the Advertising and 

Sales Problems of the Brans Schiesser and Tausendassa (Men's 


55 1227A 

Underwear) 

Problem Analysis and Proposal for a Motivational Market Research 

Study on Desirable New Directions for the Corporate Image of 

Tricotfabriken Schiesser A. G. 1959 

55 1228A 

Allstate Insurance Company 

Executive Summary of the Progress Report on a Motivational 

Allstate Insurance Company 1959 

55 1228B 

Research Study for Allstate Insurance Company Allstate Insurance Company 1960 

55 1228C The Three Images of Allstate Foundations for New Directions Allstate Insurance Company 1960 

55 1229A A Creative Memo on the Advertising Problems of Toilet Paper Stanfield, Johnson & Hill Limited 1959 

55 1229CE A Creative Memo on the Advertising Problems of Toilet Paper 

A Proposal for a Motivational Research Study into the Promotion 

Stanfield, Johnson & Hill Limited 1959 

55 1230A 

Problems of Catesby's Department Store Clifford Bloxham & Partners Ltd. 1959 

The Motivating Response Patterns to a Television Commercial for Erwin Wasey Ruthrauff & Ryan 

55 1231TV 

Hedley's "Gay" 

The Motivating Response Patterns to a Dari-Rich Television 

Limited 1959 

55 1232TV 

Commercial 

Beer Drinking in Nort East England -- A Progress Report on a 

Osborne Peacock & Co. Ltd. 1959 

55 1233B 

Motivational Research Study Vaux & Associated Breweries Ltd. 1959 

55 1233C Beer Drinking in North - East England Vaux Breweries n.d. 

55 1234A Letter Proposal re: Loma Plastic Housewares Allan Berni Associates 1959 

55 1234.1A 

55 1235B 

55 1235C 

55 1235D 

A Proposal for a Pilot Motivational Research Project on the Sales, 

Marketing, and Private Brand Problems of Chain Store "X" 

An Executive Summary of Preliminary Findings and Applications 

Alan Berni & Associates, Inc. 1960 

from a Pilot Study for Supp-Hose 

A Pilot Study on Current Attitudes toward Supp-Hose and 

Daniel & Charles 1959 

Directions for Future Advertising 

A Pilot Study on Current Attitudes toward Supp-Hose and 

Daniel & Charles 1959 

Directions for Future Advertising Daniel & Charles 1959


55 1236A 


the Market for Samsonite Luggage 

Progress Report on a Motivational Research Study on the 

Advertising and Public Relations Problems of Arnott's Biscuits in 

Shwayder Bros., Inc. 1959 

55 1237B 

Australia William Arnot Pty. Ltd. n.d. 

55 1237B1A Progress Report -- Arnott Biscuits n.d. 

55 1237B1 A Progress Memorandum on the Victoria Market Arnott Biscuit Company 1960 

1960 Annual Convention -- Motivational Research Study and National Association of Chain Crug 

55 1238A 

Presentation 

Stores 1959 

55 1239E Memo on Motivations of Cigar Smoking 



55 1240A 

Study on the Corporate Image of Cerro De Pasco 

Proposal for a Motivational Study on the Sale of Gas and Charcoal 

Cerro De Pasco Corporation 1959 

55 1241A 

Kitchen Ranges to the Rural Population of France U. & F. Arthur Martin 1959 

55 1241A1 Outline of Phase II of Motivational Research Study 

Rapport Final D'Une Etude Motivationnelle concernant la Vente de 

Arthur Martin 1960 

55 1241C 

Cuisines sur le Marche Rural Francais 


Societe Arthur Martin n.d. 

Study aimed at Consolidating and Increasing Membership in the The National Association of Life 

55 1242A 

National Association of Life Underwriters 

A Preliminary Proposal for Motivational Guidance in Support of a 

Underwriters 1959 

55 1243A 

Political Campaign 


1959 

Study on the Opportunities and Problems of the Federal Federal Association for Epilepsy, 

55 1244A 

Association for Epilepsy 

Proposal for a Study on the Sales, Advertising and Marketing 

Inc. 1959 

55 1245A 

Problems of Cities Service Company Cities Service Company 1959 

55 1245B A Progress Memorandum for Cities Service 


Cities Service Oil Co. 1960 

56 1245C 

Problems of the Cities Service Company Cities Service Petroleum, Inc. 1960 

1245C - A Motivational Research Study of the Sales and Advertising 

56 Exec Problems of the Cities Service Company -- Executive Summary Cities Service Petroleum, Inc. 1960 

56 1245.1B Interim Report -- New Service Station Design Cities Service Petroleum, Inc. 1960 

56 1247A Letter Proposal re: Packaging Comet Rice Mills 1959 

A Proposal for a Motivational Research Study for the Associated Associated Cooperative Fire 

56 1248A 

Cooperative Fire Insurance Companies 

Insurance Companies 1959


56 1249A Proposal for a Study for the Diaper Service Industry C. Robert Gruver Associates 1960 

56 1249E A Creative Memorandum on Consumer Attitudes to White Bread Winius-Brandon Company 1959 

56 1250A Proposal for a Butter Promotional Program for 1961 

A Proposal for a Motivational Research Study on the Packaging 

American Dairy Association 1959 

56 1251A 

Problems of Sofskin, Inc. 

A Problem Analysis and Proposal for a Motivational Market 

Sofskin, Inc. 1959 

56 1252A Research Study on New Directions for Selling Jamaican Rum Edward Gottlieb & Associates 1959 

56 1253A Letter Proposal re: Packaging 

Proposal for a Motivational Study on the Sales and Advertising 

Comet Rice Mills 1959 

56 1254A 

Problems for Drinking Chocolate O'Brien Advertising Agency 1959 

A Creative Problem Analysis and a Proposal of "The Impact of 'In- Canadian Advertising Research 

56 1255A 

Home' Media" 

Foundation 1960 

A Creative Problem Analysis and a Proposal of "The Impact of 'In- Canadian Advertising Research 

56 1255A Rev. 

Home' Media" 


1255A.1 A Creative Problem Analysis and a Proposal of "The Impact of 'In- Canadian Advertising Research 

56 (Rev.) 

Home' Media" 


1255A.2 A Creative Problem Analysis and a Proposal of "The Impact of 'In- Canadian Advertising Research 

56 Rev. 

Home' Media" 


Work-in-Progress Report on the "CARF-CDNPA Study: The Role Canadian Advertising Research 

56 1255B 

of 'In-Home' Media" 


A Summary of Activity on the "CARF-CDNPA Study of the Role of Canadian Daily Newspaper 

56 1255B1 

'In-Home' Media" 

Memorandum Regarding Field Work on CDNPA-CARF Projective 

Publishers Association 1962 

56 1255B2 

Tests 

Interim Report on the Role of In-Home Media with Special 

1962 

56 1255B3 

Reference to The Windsor Star The Windsor Star 1962 

1255C.Ex. Executive Summary of the "CARF-CDNPA Study: The Role of 'In- Project Committee, Canadian 

56 Rough Draft 

Home' Media" 

Advertising Research Foundation 

Canadian Advertising Research 

Foundation, Inc. and Canadian 

1962 

A Motivational Research Study of the Modes of Communication of Daily Newspaper Publishers 

56 1255C 

Four In-Home Media as seen by Canadians 

A Motivational Research Study on the Role of In-Home Media in 


56 1255C.3 Windsor with Special Reference to The Windsor Star The Windsor Star 1963 

An Executive Outline of a Motivational Research Project on "The Canadian Advertising Research 

56 1255D 

Impact of 'In-Home' Media" -- A Pilot Study 

Foundation 1960


Draft Copy -- An Executive Summary of a Pilot Study on "The Canadian Advertising Research 

56 1255.1D 

Impact of 'In-Home' Media" 

Letter Proposal for a Study of the Circulation and Editorial 


57 1256A 

Opportunities and Problems of the Neuer Kurier 


Study on the Effectiveness of the Image of the New Jersey Bank 

Neuer Kurier 1960 

57 1257A 

and Trust Company 

Proposal for a Motivational Research Study for the Ohio Oil 

Force, Inc. 1960 

57 1258A 

Company 

Memorandum on a Motivational Market Research Plan for the 

The Ohio Oil Company 1960 

57 1259A 

Advertising Specialty Guild 

A Comparative Analysis of Franco-American Chicken Gravy with 

n.d. 

57 1260E 

College Inn Chicken Gravy 


Cunningham & Walsh, Inc. 1960 

57 1261A Research Study on a "Laundry-Dryer-Scent Product" 


Bon Ami Company 1960 

57 1261A (Rev) Research Study on a "Laundry-Dryer-Scent Product" 

Summary of Tentative Findings -- Bon Ami Phase I: Cleanser and 


57 1261B 

Jet Spray -- Bon Ami Phase II: New Products 

A Motivational Research Study on Bon Ami Cleanser and the Bon 


57 1261D1 

Ami Corporate Image 

A Motivational Research Study and Product Test of Two Proposed 


57 1261D2 

Bon Ami Products Bon Ami Company 1960 

57 1261D3 Pilot Research Project regarding Bon Dent Denture Cleanser 



57 1261E Research Study on a "Laundry-Dryer-Scent Product" 

Summary of Tentative Findings -- Bon Ami Phase I: Cleanser and 


57 1261.1B 

Jet Spray -- Bon Ami Phase II: New Products Bon Ami Company 1960 

An Analysis of Consumer Purchase Motivation in the Field of Soap Proctor & Gamble De Venezuela C. 

57 1262A Production and the Future of the Detergent Market in Venezuela 

A. 1960 

57 1263A McNeil Laboratories, Inc. McNeil Laboratories, Inc. 1960 

Contemporary Opportunities and Problems of Copper and Its Copper & Brass Research 

57 1264A 

Principal Alloys, Brass, Bronze and Nickel Silver 


57 1265A Proposal for a Project for Duke Cigarettes Market Planning Corporation 1959


57 1266A 


Study of the Editorial, Sales, Advertising and Promotional 

Problems of Architectural Record F. W. Dodge Corporation 1960 

57 1266B Draft Memorandum Architectural Record 1960 

57 1266C 

A Motivational Research Study of the Editorial, Sales, Advertising 

and Promotional Problems of Architectural Record -- Phase I F. W. Dodge Corporation 1960 

1266C - A Motivational Research Study of the Editorial, Sales, Advertising 

57 Sup. 1 and Promotional Problems of Architectural Record -- Phase I 


Research Study aimed at Exploring Consumer Attitudes toward 

F. W. Dodge Corporation 1961 

57 1267A 

Silk Stockings 

A Pilot Exploration of Attitudes towards Silk Stockings in the 


57 1267D 

Metropolitan Area The Japan Silk Association, Inc. 1960 

57 1268E Memorandum on the Psychology of Paint 

A Creative Problem Analysis and Suggested Areas for Motivational 

The Griswold-Eshleman Co. 1960 

57 1269E 

Research for Oscar Mayer & Company Oscar Mayer & Company 1960 

57 1270B A Progress Memorandum on the Victoria Market 

A Motivational Research Study of American Consumer Attitudes 

Arnott Biscuit Company 1960 

57 1271C 

toward Silk in the Metropolitan New York Area 

Summary of a Motivational Research Study for The Japan Silk 


57 1271D 

Association, Inc. 


Study on the Sales Opportunities and Problems of Pepsi Cola in 


57 1272A 

Venezuela 

Un Analisis de Problema y Proposicion para un Estudio de 

Investigaciones Motivacionales sobre las Oportunidades de Venta 

1960 

57 1272.1A 

y Problemsa de Pepsi Cola en Venezuela n.d. 

57 1273F Gulf Oil Company Advertisement 

A Proposal for a Motivational Research Study on American 

Gulf Oil Company 1960 

57 1274A 

Attitudes toward South Africa and South Africans The South African Foundation 1960 

57 1275F Study of Reactions to an Ad in Life Magazine Sonotone Corporation 

American Telephone and 

1960 

57 1276F Study of Reactions to an Ad in Life Magazine 

Telegraph Company 1960 

57 1277E Memorandum on Relievability in Advertising 1960 

57 1278E A Creative Memorandum on the Psychology of Soup Young & Rubicam, Inc. 1960


57 1279A 

57 1279B 

57 1279C 

57 1279C-Ex 

58 1280A 

58 1281A 

58 1281A Rev. 

Proposal for a Motivational Research Study on the Advertising and 

Marketing Problems of Sunshine Powdered Milk in Australia 

Progress Report of a Study on the Problems connected with the 

Nestle Company (Australia) Ltd. 1960 

Sale of "Sunshine" Powdered Milk in Australia Nestle Company (Australia) Ltd. 1960 

A Study of the Problems connected with the Sale of "Sunshine" The Nestle Company (Australia) 

Powdered Milk in Australia 

Limited 1961 

A Study of the Problems connected with the Sale of "Sunshine" The Nestle Company (Australia) 

Powdered Milk in Australia 

Vorschlag zu einer Motivstudie die den Versandhandel 

Limited 1961 

betreffenden Werbeprobleme 

Proposal for a Motivational Research Study of Attitudes of 

Grands Magazins Jelmoli S.A. 1960 

Audience and Investigation of WCCO Image 

Proposal for a Motivational Research Study of Attitudes of 

WCCO Radio 1960 

Audience and Investigation of WCCO Image WCCO Radio 1961 

58 1282A 

The Competitive Strengths and Weaknesses of County Trust in 

Relation to Consumer Expectations and Planning with Regard to 

Westchester Offices of New York Banks -- A Problem Analysis and 

Proposal for a Motivational Research Study County Trust Company 1960 

58 1283A Proposal Promoting "Factor" with the General Practitioner Fred Morris Associates 1960 

58 1284E A Creative Memorandum on the Psychology of Beer Young & Rubicam, Inc. 1960 

58 1285A Letter of Proposal on Direct Mail as an Advertising Medium R. L. Polk & Company 1960 

58 1285.1A Direct Mail Advertising R. L. Polk & Company 1960 

58 1286E A Creative Memorandum and Problem Analysis of Canned Fruit 

Memorandum Proposal for a Motivational Market Research Study 


58 1287A 

on Union Aeromaritime De Transport 

A Problem Analysis and Proposal on Public Attitudes toward New 

Union Aeromaritime De Transport 1960 

58 1288A 

Directions for Volkswgen 

An Executive Summary and Analysis of Negative Attitudes towards 

Volkswagen Pty. Ltd. 1960 

58 1289B 

Electronic Data Processing Computers 

"Why Don't They Buy Computers?" -- A Motivational Research 

Modern Office Procedures 1960 

58 1289C 

Study conducted for Office Procedures Magazine Modern Office Procedures 1960 

1289C - An Executive Summary and Analysis of Negative Attitudes towards 

58 Exec. 

Electronic Data Processing Computers Modern Office Procedures 1960


58 1290B 

A Progress Report on the Private versus Municipal Ownership 

Problems 

A Second Progress Report on the Private versus Municipal 

Kentucky Utilities Company 1960 

58 1290B.1 

Ownership Problems 

21 Answers for You - the Voters of Paducah - on the Proposal of 

Kentucky Utilities Company 1960 

58 1290B.2 the City of Paducah to Acquire the KU Electric System 

A Proposal for a Motivational Research Study of the Market 

n.d. 

1291A 1291A Problems and Opportunities of the Australian Painting Industry 


Glazebrooks Paint 1960 

58 1292AE 

Research Study on Gibbons Beer The Lion Inc. 1960 

58 1292B Interim Memorandum 

A Motivational Research Study of the Current Beer Drinking 

The Lion Inc., Brewers 1960 

58 1292C 

Climate in the Scranton Area The Lion Inc. 1961 

Proposal for a Research Study for the United Tobacco Companies Hedly, Byrne & Co. (Transvaal) 

58 1293E 

(South) Limited 

(Pty.) Ltd. 1960 

58 1294A Proposal for a Research Study for the Diaper Service Industry C. Robert Gruver Associates 1960 

58 1295A 


Study on Stanley Home Products and the Stanley Home Parties Stanley Home Products, Inc. 1960 

58 1296A B. V. D. Company, Inc. B. V. D. Company, Inc. 1960 

58 1297C 

1297C Ex. 

A Motivational Research Study for the New York Mirror New York Mirror 1963 

58 Sum. A Motivational Research Study for the New York Mirror 


New York Mirror 1963 

58 1297EA 

Research Study for the New York Daily Mirror 

A Problem Analysis and Motivational Research Study Plan for 

New York Mirror 1960 

58 1298A Rev. 

KRON-TV KRON-TV 1960 

58 1298B Interim Memorandum KRON-TV n.d. 

1298B1 Reponses to Questions re: Motivational Research Study Plan for 

58 Supp. 

KRON-TV 

A Motivational Research Study of KRON-TV within the Current 

KRON-TV 1961 

58 1298C 

Viewing Climate KRON-TV 1961 

1298C - Memorandum on KRON-TV's Relationships with Advertising 

58 Sup. 

Personnel in San Francisco 

Questions and Answers based on a Motivational Research Study 

KRON-TV 1961 

1298C - of KRON-TV within the Current Viewing Climate -- Presentations in 

58 Sup. (2) 

Four Cities KRON-TV 1962


58 1298C.1 

A Motivational Research Study of the Current Image of KRON-TV 

within the Present Viewing Climate 

Interim Report on the Image of KRON-TV and Related Problems 

KRON-TV 1963 

58 1298.1B 

of Network Affiliation 

Proposal for a Motivational Research Study of the Problems 

KRON-TV 1960 

58 1299A 

connected with the Sale of Paint in Norway 

Progress Report on a Motivational Research Study of the 

Lilleborg Fabriker n.d. 

58 1299B Problems Connected with the Sale of Paint in Norway 

A Motivational Research Study on the Problems connected with 

Lilleborg Fabriker-DE-NO-FA 1961 

58 1299C 

the Sale of Indoor Paint in Norway Lilleborg Fabriker 1962 

59 1299E Memorandum on the Psychology of Paint 

A Proposal for a Motivational Study of Leisure Time -- Its Meaning, 

Lilleborg Fabriker 1960 

59 1300A 

Present Uses, and Future Trends The B. F. Goodrich Company 

The American Academy of General 

1960 

59 1301A Proposal for a Study of the Image of the Family Doctor 

Practice 1960 

59 1302A Proposal for a Market Survey on Microwave Ovens Raytheon Company 1960 

59 1303A Disposable Cups and Plates Scott Paper Company 1960 

59 1303C A Motivational Research Study on the "Scott Cup" Scott Paper Company 1960 

59 1304A Proposal for a Study on Consumers' Unfulfilled Needs Lever Brothers Company 1960 

59 1305A A Proposal for an Image Study for the Embassy of Liberia Lewis Giles & Associates 1960 

59 1306D An Attitudinal Pilot Study of the Esso Home Heat Campaign Esso Petroleum Limited n.d. 

59 1306E Practical Recommendations on Advertising 

Proposal for a Motivational Research Study about why People do 

or do not use Adolph's Meat Tenderizer, as well as How to 

Esso Petroleum Company Ltd. 1960 

59 1307A 

Influence Increased and Continued Use 

A Proposal for a Pilot Motivational Research Study on the Image of 

Adolph's Food Products Mfg. Co. 1958 

59 1308A 

the Benner Shopper and Chain 

Una Investigacion de Estudios Motivacionales de Nuevas 

Benner Tea Company 1960 

59 1309C 

Direcciones para el Futuro del Ron Santa Teresa 

A Motivational Research Study of New Directions for the Future of 

Ron Santa Teresa C. A. n.d. 

59 1309.1C 

Santa Teresa Rum Ron Santa Teresa, C.A. 1960 

59 1309.2A Aguardiente 

A Motivational Research Study on the Introduction of a new 

Ron Santa Teresa, C.A. 1962 

59 1309.2C 

Aguardiente by Santa Teresa Santa Teresa, C.A. 1963 

59 1310E Analysis of Mailing Pieces Ginden Nursery Co. 1960 

Proposal for a Motivational Research Consumer Study and General Telephone Company of 

59 1311A 

Consultant Arrangement 

California n.d.


59 1312A A Proposal for a Consumer Motivational Market Survey 

Columbus Coated Fabrics 


Research Plan for a Motivational Study on the Sales and 

Ladies Leather Apparel 

59 1314A Adertising Problems of Ladies Leather Jackets and Coats 

Proposal for a Study on How the Ladies Leather Apparel 


Manufacturers Association can help Increase the Sale of Ladies The Ladies Leather Apparel 

59 1314A.1 

Leather Jackets and Coats 


Research Plan for a Motivational Study on the Sales and 

Ladies Leather Apparel 

59 1314E Adertising Problems of Ladies Leather Jackets and Coats Manufacturers Association 1960 

59 1315A Gravity Line Feed Devices 

Findings to Date on the Grand Union Food-O-Mat -- A Progress 

The Grand Union Co. 1960 

59 1315B 

Memorandum 

The Present Significance and the Future Potential of the Food-O- 

1960 

59 1315C 

Mat -- A Motivational Research Study 

A Progress Memorandum on a Motivation Research Project 

dealing with Dealer and Consumer Attitudes toward Lucas and 

Grand Union Company 1960 

59 1316B 

Selected Car Accessories 

A Motivational Research Study investigating the Attitude of 

Motorists and Tradesmen toward Car Accessories and the Joseph 

Joseph Lucas Ltd. n.d. 

59 1316C 

Lucas Limited Joseph Lucas Limited 1960 

Rough Draft of County Lab Study Silvikrin Shampoo Sachet & County Laboratories, Beecham 

59 1317C 

Package Preference Report 

House 1960 

59 1317F A Store Test on the New Silvikrin Sachet County Laboratories Limited 1962 

59 1317.1C 

A Motivational Research Experiment evaluating P. V. C. and Foil 

as Alternative Packaging Materials for a "One Wash" Shampoo 

Proposal for a Motivational Research Package Test for Frood 

County Laboratories n.d. 

59 1318A 

Packets 

A Proposal for a Pilot Motivational Investigation on the Attitude of 

Hobson Bates & Partners, Ltd. 1960 

59 1319A 

Women toward Deodorants Hobson Bates & Partners, Ltd. 1960 

59 1320E Creative Memorandum on the Psychology of Furniture 

Proposal for a Pilot Motivational Project about Steps that Schenley 

can take to Increase the Sales of Non-Whiskey Items and Increase 


60 1321A 

its Share of This Market 

The Present Position oand Future Potential of White Rose in 

Canada -- A Creaqtive Problem Analysis and Proposal for a 

Porter Henry & Co., Inc. 1960 

60 1322A 

Motivational Research Study Canadian Oil Companies Ltd. 1960


60 1322B 

Interim Report on the Present Position and Future Potential of 

White Rose in Canada 

Executive Summary of First Interim Report on the Present Position 

Canadian Oil Companies Ltd. 1960 

60 1322B-Ex 

and Future Potential of White Rose in Canada 

A Motivational Research Study on the Present Position and Future 

Canadian Oil Companies Ltd. 1960 

60 1322C 

Potential of White Rose in Canada 

Vorschlag zu einer Motivstudie uber die Werbe- und 

Canadian Oil Companies, Limited 1961 

60 1323A Verkaufsprobleme der Marken Schiesser und Tausendsassa Tricotfabriken Schiesser A. G. 1959 

60 1323B Progress Report on the Role of Wnderwear 

Vorschlag zu einer Motivuntersuchung uber die Probleme des 

Schiesser AG n.d. 

60 1324A 

Tabakkonsums in Deutschland 

Motivuntersuchung ueber die Probleme des Tabakkonsums in 

Brinkmann GmbH n.d. 

60 1324B 

Deutschland Brinkmann GmbH n.d. 

60 1325A Cadum Palmolive 

Rapport Final pour le Grand Duche du Luxembourg de L'Etude 

des Motivations sur les Problemes concernant la Vente des 

Cadum Palmolive 1960 

60 1326C 

Soupes Maggi en Belgique 

Emballages Maggi -- Resultats d'un Test Etiquette conduit en 

Nestle SA 1960 

60 1327E 

Belgique 

Proposal for a Motivational Research Study on Marketing and 

AFICO S.A. 1960 

60 1328A 

Advertising Problems of Bigott 

Preliminary Report on Marketing and Advertising Problems of 

Bigott 1960 

60 1328B 

Bigott 

A Motivational Research Study on Marketing and Advertising 

Bigott 1960 

60 1328C 

Problems of Bigott Bigott 1960 

60 1329B Leonard Davis & Co., Inc. 

A Motivational Pilot Study on Convention Travellers Protection 

Leonard Davis & Co., Inc. 1960 

60 1329D 

Policies 

A Proposal for a Research Study about What Steps Beech-Nut 

can take to Effectively Increase the Sales of Beech-Nut Baby 

Leonard Davis Associates, Inc. 1960 

60 1330A 

Foods Beech-Nut Life Savers, Inc. 1960 

1330A A Revised Proposal for a Research Survey on Beech-Nut Baby 

60 (Rev.) 

Foods Beech-Nut Life Savers, Inc. 1960


60 1330.1A 

A Proposal for a Research Study to Determine the Strength of 

Beech-Nut's Present Competitive Position in the Chewing Gum 

Field, what Beech-Nut can do to Expand the Sales of its Gum and 

to Meet Challenge of Unsatisfied Needs which still may exist in the 

Candy Field Beech-Nut Life Savers, Inc. 1960 

60 1331B Interim Report Molson's B. C. 

A Proposal for a Research Study to Determine the Strength of 

Beech-Nut's Present Competitive Position in the Chewing Gum 

Field, what Beech-Nut can do to Expand the Sales of its Gum and 

to Meet Challenge of Unsatisfied Needs which still may exist in the 


60 1331.1A 

Ca Beech-Nut Life Savers, Inc. 1960 

60 1331.1B Clarification and Amplification of "Interim Report, Molson's B. C." 



60 1332A 

Merchandising of Arbogast & Bastian Met Products 

Proposal for a Research Project on How to Revive Interest on the 

Arbogast & Bastian, Inc. 1960 

60 1333A Part of the Public in Contributing to Muscular Dystrophy 

A Proposal for a Research Project to enable Technical Tape to 

Technical Tape Corporation 1960 

60 1333.1A 

Substantially Increase Its Sales to Industrial Users 

Proposal for a Motivational Research Study on Waterproof 

Technical Tape Corporation 1960 

60 1334A 

Footwear 

Proposal for a Research Project about the Distribution Problems of 

United States Rubber Company 1960 

60 1334.1A 

U. S. Royal Tires 

Proposal for a Research Project aimed at Determining what 

Effective Steps Adam Hats can take to Re-Awaken an Interest in a 

United States Rubber Company 1960 

60 1335A need for Hats in order to Substantially Increase its Sales 

Proposal for a Motivational Research Study on Endicott-Johnson's 

Adam Hats, Inc. 1960 

60 1336A 

Name Problems Endicott-Johnson 1960 

60 1337E Creative Memo on Headaches Young & Rubicam, Inc. 1960 

60 1338A 

60 1339A 

60 1340A 

A Proposal for a Motivational Research Study of the Distribution Yale & Towne Manufacturing 

and Sales Problems of the Yale Lock & Hardware Division 

A Proposal for a Research Project on how SAAB can most 

Company 1960 

effectively Increase Its Sales in the American Market 

Proposal for a Motivational Research Study of Consumer 

Receptivity to the Use of an Amber-Colored ("Seattle") Bottle for 

SAAB Motors Incorporated 1960 

both Ale and Lager Beer Dominion Brewers Association 1960


60 1341A 

A Proposal for a Continuing Motivational Research Project of the 

Usage of Preserves in the Home 

Proposal for a Research Study to Develop the Most Effective 

Means of Furthering the Increased Sales of Milk and Milk Products 

National Preservers Association 1960 

60 1342A 

in the American Market National Dairymen's Association 1960 

60 1343E Creative Memo on Desserts 

Proposal for a Motivational Research Study for the F. & M. 


60 1344A 

Schaefer Brewing Company 

Proposal for a Motivational Research Study that would Provide 

Information which would Improve Topps' Competitive Position in 

the Bubble Gum Field and make it possible to Sell more Bubble 

F. & M. Brewing Company 1960 

60 1345A 

Gum Topps Chewing Gum, Inc. 1960 

1345A Proposal for a Study to Pinpoint Future Directions for Topps 

60 (Rev.) 

Bubble Gum Topps Chewing Gum, Inc. 1960 

60 1346A Daitch Crystal Dairies, Inc. 

A Summary Proposal for a Motivational Market Research Study of: 

Daitch Crystal Dairies, Inc. 1960 

1347A "How can Allied Chemical More Effectively Recruit the Best 

60 Annex I 

College Graduates to Work for the Corporation?" 

A Summary Proposal for a Motivational Market Research Survey 

n.d. 

1347A of: The Polyurethane Foams: How to Expand the Market and the 

60 Annex II 

Range of Uses for These Products n.d. 

60 

1347A 

Annex III 

60 1348A 

60 1349A 

60 1350A 

A Proposal for a Motivational Research Study of: The Major 

Motivations and Other Key Factors which Influence the Purchase 

Decision of Industrial and Commercial Buyers of Dye Products n.d. 

A Proposal for a Motivational Research Study of the Problems of 

Introducing Color into Weston Testing Panels and Instruments 

Proposal for a Research Study to Develop the Most Effective 

Means of Increasing Yawman & Erbe's Share of the Office 

Weston Instruments Division 1960 

Furniture Market 

A Creative Problem Analysis and a Proposal for a Series of 

Yawman & Erbe Mfg. Co., Inc. 1960 

Motivational Marketing Studies on Genesee Beer The Genesee Brewing Co., Inc. 1960


60 1351A 

60 1351C 

Proposal for a Research Study to Provide Sperry & Hutchinson 

with Practical Guides to Minimizing the Nagtive Aspects and 

Utilizing the Positive Aspects of a Contemplated Franchise Split 

and to Provide some Indicative Measurements of the Economic 

Effects of such a Move Sperry & Hutchinson 1960 

A Motivational Research Study of the Impact, Penetration, and 

Potential of S&H and Competitive Incentive Programs S&H Green Stamps 1964 

60 1351.1A A Proposal for a Motivational Research Study on Incentive Plans 

Proposal for a Research Study of the Present Position and the 

S & H Green Stamps 1964 

60 1352A 

Future Potentials of the Air Tip Cigar Consolidated Cigar Sales Co., Inc. 1960 

60 1352A-Rev. La Palina 

A Progress Memorandum of a Motivational Research Study for La 

Consolidated Cigar Corp. 1961 

61 1352B 

1352C- 

Palina Cigars Consolidated Cigar Corporation 1961 

61 Phase I A Motivational Research Study for La Palina Cigars -- Phase I Consolidated Cigar Corporation 1961 

1352C.Ex.S An Executive Summary of a Motivational Research Study of the 

61 um 

Current Cigar Smoking Climate 

Summary of Our Findings Regarding Smoker Attitudes towrd La 

Consolidated Cigar Corporation 1962 

61 1352C.Sum 

Palina Consolidated Cigar Corporation 1963 

61 

1352C.1.Ex. 

Sum 

61 1352C.1 

1352.C.1.E. 

61 Ex.Sum 

61 1353A 

Executive Summary of Supplementary Analysis of a Motivational 

Research Study of the Current Cigar Smoking Climate 

A Motivational Research Study of the Current Cigar Smoking 


Climate 



Current Cigar Smoking Climate Consolidated Cigar Corporation 1962 

Proposal for a Research Study on how Remington Rand can Univac Division -- Remington Rand, 

Increase its Share of the EDP Market 

Incorporated 1960 

61 1354A Project for a Motivation Study of Petroleum Industry and Market 

A Proposal for a Motivational Research Investigation of the 

Creole Petroleum Corporation 1960 

61 1356A 

Cadburys Roses Chocolate Package n.d. 

1356 Appendix to the (Consumer) Pilot Survey of Attitudes to Twist 

61 Appendix 

Wrapped Chocolate Assortments Cadbury Brothers Limited n.d. 

61 1356C A Study on Inside Packaging of Milk Tray in Chocolate Packaging Cadbury Brothers Limited n.d.


61 1356D 

A Pilot Motivational Investigation on Twist Wrapped Assortments 

(Consumer Section) 

A Pilot Motivational Investigation on Twist-Wrapped Assortments 

Cadbury Brothers Limited 1961 

61 1356D-Ret. 

(Retailer Section) 

A Motivational Research Study on Leadership in Canadian Political 

Cadbury Brothers Limited n.d. 

61 1357C 

Parties 

A Motivational Research Study on the Issues of Paramount 

MacLaren Advertising Co., Limited 1960 

61 1357C Part I 

Interest to Canadian Voters MacLaren Advertising Co., Limited 1960 

1357C Part A Motivational Research Study on Leadership in Canadian Political 

61 II 

Parties MacLaren Advertising Co., Limited 1960 

1357C Part Appendix to a Motivational Research Study on the Major Issues in 

61 III 

Canadian Politics MacLaren Advertising Co., Limited 1960 

A Creative Problem Analysis and Proposal for a Motivational Ansco Division -- General Aniline & 

62 1358A 

Research Study on Company/Dealer Relationships 

Proposal for a Research Program designed to answer the 

Question "How to Increase the Effectiveness of Local Advertising 

Film Corporation 1960 

62 1359A 

and Merchandising of Frigidaire Products." Dancer, Fitzgerald, Sample, Inc. 1960 

62 1360A 

62 1361A 

62 1362A 

62 1363C 

62 1364A 

62 1365A 

62 1366A 

62 1367A 

Proposal for a Research Project designed to aid McGraw-Hill in the 

Development of its Promotion and Circulation Programming 

A Proposal for a Motivational Research Study Designed to Create 

McGraw-Hill Publications 1960 

New Business for the Southern Florida Hotel and Motel Southern Florida Hotel and Motel 

Association 

A Proposal on the Present Image and Future Potential of Three 


Airlines: Real, Lacsa and Bahama Airways 

Motivational Research Study on the Image of Fully Fashioned and 

Arthur R. Mogge, Inc. 1960 

Seamless Nyon Hosiery 

A Proposal for a Pilot Motivational Research Study for Federal 

British Nylon Spinners Ltd. n.d. 

Industries Federal Industries 1960 

A Proposal for a Pilot Motivational Study on the Role of the Dealer 

in the Sale and Merchandising of Royal Portable Typewriters 

A Proposal for a Pilot Motivational Study on the Sales and 

Royal McBee Corporation 1961 

Packaging Problems of McCormick Spices and Extracts 



Advertising Problems of Citroen Cars in the United States Citroen Cars Corporation 1960


62 1367B Interim Progress Memorandum on a Motivational Study for Citroen 


Citroen Cars Corporation 1961 

62 1367C 

Problems of Citroen Cars in the United States Citroen Cars Corporation 1961 

62 1368A Rokeach Smith/Greenland Co., Inc. 1960 

62 1368F A Motivational Test and Analysis of New Rokeach Labels 

A Motivational Research Study of the Major Problem Areas for 

Smith/Greenland 1961 

62 1368C 

Rokeach within the Kosher Food Market 

Proposal for a Research Project to Uncover the General Attitudes 

that Exist in the Consumer's Mind in relation to Curtains and 

Smith/Greenland Company, Inc. 1961 

62 1369A 

Draperies Norman, Craig & Kummel, Inc. 1960 

62 1369.1A 

Proposal for a Research Project to Uncover the General Attitudes 

that exist in the Institutional Decorator's Mind in relation to Curtains 

and Draperies generally and Rovana specifically 

A Proposal for a Continuous Consumer Panel Service conducted 

by the Institute for Motivational Research for the New York Times 


62 1370A 

and its Food Advertisers n.d. 

62 1370A-Sup 

1370P- 

The New York Times Grocery Workshop The New York Times 1961 

62 Publicity General Findings of First Workshop Session for Publicity Releases The New York Times 1961 

1370P.Publi Publicity Release #5 -- New York Times Grocery Research 

62 city1 

Workshop "A Letter from Dr. Dichter" 

Draft of Publlicity Release #6 New York Times Grocery Research 

Workshop "Letter from Dr. Dichter" -- The Crucial Role of Word-of- 

The New York Times n.d. 

62 1370 Pub#6 

Mouth 

Draft of Publicity Release #6 New York Times Grocery Research 

The New York Times 1962 

1370 Workshop "A Letter from Dr. Dichter" -- Must the Housewife 

62 Pub#6a 

Choose between a Ru and a Revolution 

Draft of Publicity Release #7 New York Times Grocery Research 


62 1370 Pub#7 

Workshop -- The Inside Story The New York Times 1962 

1370P- The New York Times Grocery Workshop -- Special Note on 

62 Attitudes 

1370P- 

Attitudes of Panel Members to the New York Times The New York Times 1961 

62 Fallout 

1370P.Fallo 

"Fallout" from First Grocery Workshop Session The New York Times 1961 

62 ut 1 "Fallout" from the Second Grocery Workshop Session The New York Times 1961


1370P "Fallout" from the Third Grocery Workshop Session on Dairy 

62 "Fallout" 2 

1370P.Fallo 

Products The New York Times 1961 

62 ut 3 "Fallout" from the Fifth Grocery Workshop Session The New York Times 1961 

62 1370P.1 The New York Times Grocery Research Workshop Report 

What does the Name Fanta as a Brand Name for Soft Drinks 

J. M. Mathes Inc. 1961 

62 1370P.2 

mean to You? 

Have Sugar-Free Soft Drinks Reduced the Sales of Regular 

Fanta Beverage Company 1961 

62 1370P.3 

Carbonated Beverages? 

What are the Attitudes toward the Use of Prepared Cocktail Mixes: 

- Those with Liquor already in Them, like Heublein's, or Those 

Kirsch Beverages, Inc. 1961 

62 1370P.4 

without Liquor, like Holland House……? 

How is the New Advertising Theme Line -- "Now it's Pepsi" for 

"Those Who Think Young" -- Comprehended; What do the Two 

McCann-Marschalk Company, Inc. 1961 

62 1370P.5 

Phrases mean and what do They Connote? 

Consumer Reactions to a New Snack Chip and an Evaluation of 

Copy Appeals as a Basis for Attracting a Worthwhile Segment of 

Pepsi-Cola Company 1961 

62 1370P.6 

the Snack Chip Market. 

Do Women Believe that All Frozen Concentrated Orange Juices 

are the Same or are There some Brands that are Better than 


62 1370P.7 

Others? If so, Which Brands and Why? 

How do People Feel about the Taste and Flavor of College Inn 

Tomato Cocktail? Does This Product Meet or Fall Short of 


62 1370P.8 Consumer Requirements for a Product of This Nature? 

If you Squeeze Your Own Orange Juice, Which Oranges do You 

Think are the Best for This Purpose - California or Florida? How 

Cunningham & Walsh 1961 

62 1370P.9 do You Tell Them Apart when You Shop in the Store? 

How will Members of The New York Times Grocery Research 

Workshop Panel React to a Specific Florigold Grapefruit 

Florida Citrus Commission 1961 

62 1370P.10 Advertisement if They were to see it in Their Newspaper? 

What are Consumber Attitudes towards Libby's Tomato Juice? 

Joseph Jacobs Advertising 1961 

62 1370P.11 

How do They Compare It with Its Competition? 

Consumer Attitudes towards New Design in Paper Plates and 

Libby, McNeill & Libby 1961 

62 1370P.12 

Cups. Lily-Tulip Cup Corporation 1961 

62 1370P.13 What are Consumer Attitudes toward Butter versus Margarine? Campbell-Mithun, Inc. 1961


62 1370P.14 

62 1370P.15 

62 1370P.16 

62 1370P.17 

62 1370P.18 

62 1370P.19 

Brand Loyalty or Disloyalty among Jewish and Non-Jewish Users 

of Cottage Cheese. How is This Affected by Preferences in (1) 

Taste and (2) Curd Structure, by (3) Price, by (4) Manufacturer 

Image (Reputation, Product Quality, Diversity of Lines) and (5) 

Variations in Seasonal Usage. Mogul, Williams & Saylor, Inc. 1961 

Product Image which Dannon Yogurt now enjoys among 

Consumers -- the Reasons why Present Users buy it and Non- 

Users shy away from it. Do New Formula Diets play any part in 

Attitudes? The Zlowe Company Inc. 1961 

What is Consumer Reaction to Current Whipstix Package, in 

Terms of Premium Product Image, Immediated Identification of 

Contents, Convenience of New Bar Form versus Whipped Cups, 

Colors and Use of Foil? Pace Advertising Agency, Inc. 1961 

How Important are health Considerations (such as Polyunsaturates 

and Non-Hydrogenated Liquid Corn Oil) when Purchasing a Brand 

of Margarine? Foote, Cone & Belding 1961 

In What Way does Lucky Whip (in Competition to other Aerosol 

Dessert Toppings) Satisfy or Fail to Satisfy Hosewives' Needs? 

And how do Other Aerosol Dessert Toppings Satisfy of Fail to 

Satisfy the Consumers' Needs? Ogilvy, Benson & Mather Inc. 1961 

Would Consumers Pay a Little More Money for a Package of 

Frozen Waffles if It was Different from the Ordinary Frozen 

Waffles: the Difference would be Pecan Nuts? 

Co-Ordinated Marketing Agency, 

Inc. 1961 

62 1370P.20 

What is the Attitude of Women Shoppers in Grocery Stores toward 

the Display and Arrangement of Bakery Goods Products -- the 

Arrangement of Each Baker's Display being shown as a Separate 

Unit, or a Display by Types of Baked Goods, irrespective of the 

Individual Baker? DCA Food Industries Inc. 1961 

62 1370P.21 Frozen Coffee Cakes and Frozen Dessert Cakes Cunningham & Walsh Inc. 1961 

62 1370P.22 

62 1370P.23 

What comes First to Your Mind when You Think or Hear of Each of 

the Following Products: 1) Wonder Bread; 2) Hostess Cake; 3) 

Profile Bread; 4) Daffodil Farm Bread; 5) Morton Frozen Foods Continental Baking Company Inc. 1961 

Is the Word "Geflte" a Drawbak in a Non-Jewish Market and, if so, 

what could be done in Terms of a New Name, New Packaging, 

Product Format or Any Other Factor that would make This Item 

More Appealing to the Non-Jewish Market? Dunay, Hirsch & Lewis, Inc. 1961


62 1370P.24 

62 1370P.25 

62 1370P.26 

62 1370P.27 

62 1370P.28 

62 1370P.29 

62 1370P.30 

62 1370P.31 

62 1370P.32 

62 1370P.33 

63 1370P.34 

63 1370P.35 

How Convenient ar the Packaged Potatoes on the Market Today 

from the Point of View of: Packaging, Speed, Ease of Use, Built-In 

Skill, Results, Price, Brand Preference, Purchase Motivation? Young & Rubicam, Inc. 1961 

Should a New Kosher Gravy be Packed in a Can such as Franco- 

American or Packaged in a Foil Container such as Good Seasons, 

a Product of General Foods? 

What are the Advantages and Disadvantages to the Consumer of 

I. Rokeach & Sons, Inc. 1961 

the In-Store Bake-Off of Pastries and Bread? 

Do You think the Pre-Splitting of an English Muffin at the Bakery 

H. P. Hood & Sons 1961 

has an Effect on the Quality, Freshness, or Flavor? S. B. Thomas, Inc. 1961 

Which should an Italian Line of Foods such as Progresso do to 

Gain the Greatest Amount of Consumer Acceptance for All of its 

Products: A. Group All of its Various Products together and Mass 

Display Them in the Supermarket under the Guise of an Italian 

Food Section: B. Split the Line Item by Item, and Display Each 

Individually along side its Leading Competitors, regardless of the 

Shelf Position it receives. Carlo Vinti Advertising, Inc. 1961 

Assuming All Other Factors are Equal -- that is Convenience, 

Courtesy, Service, Prices, Quality of Product -- Do You Prefer 

Shopping at a Store which gives Trading Stamps? Why? 

What do Consumers Think and Believe about Mrs. Paul's Products 

Stop and Save Trading Stamp 

Corp. 1961 

in Comparison with Competitive Products? The Aitkin-Kynett Co., Inc. 1961 

What is Schrafft's Company Image? What do Consumers Think 

and Feel about Schrafft's Products and Services as Presented 

through Schrafft's Quality Isles? Lomas Foster Rodin & Company 1961 

In What Way do You feel Brown 'N Serve is of Greatest Value to 

You in terms of: Economy; Convenience of Preparation; Ease of 

Storage; Family Preference and Nutrition. McCann-Erickson, Inc. 1961 

What are Consumer Attitudes toward the Packaging of Bacon in a 

Tray-Pack as Compared to the Conventional Folder Pack? How 

does this affect Company Image and Product Quality? Campbell-Mithun, Inc. 1961 

What are Consumer Attitudes toward Ferris Bacon in terms of 

Reputation, Quality and Price? Stahl Meyer Inc. 1961 

What is the Competitive Image of Red Heart Canned Dog Food? 

What is the Competitive Image of Broadcast Canned Foods? John Morrell & Co. 1961


63 1370P.36 

63 1370P.37 

63 1370P.38 

63 1370P.39 

63 1370P.40 

63 1370P.41 

What do Consumers Think and Feel about the Howard D. Johnson 

Company? 

Who are the "Famous Foods of the World - by Hormel" best suited 

N. W. Ayer & Son Inc. 1961 

for, regarding Age, Sex, Income and Ethnic Factors? Geo. A. Hormel & Co. 1961 

What makes a Woman pick up a Package of Any One of the Four 

Leading Tea Bag Companies, rather than Any Other One? 

What is the Major Factor that induces Shoppers to try a Different 

Brand of Coffee -- Price? Premiums? Advertising? If Advertising, 

Al Paul Lefton Company, Inc. 1961 

what was the Basic Appeal? Houck and Company, Inc. 1962 

Is the Ad clear? Is the Sav-A-Strip Plan something in which You Co-Ordinated Marketing Agency, 

would participate? If not, why not? 

In View of the Popularity of Coffee at Horn & Hardart Automats and 

Restaurants, How Responsive will You (or 'the Public') be to News 

that Horn & Hardart Automat Coffee and Automatic Instant Coffee 

are available, for Home Enjoyment, on Sale at Your Local Grocery 

Inc. 1962 

Store? The Clements Company, Inc. 1962 

63 1370P.42 

What are the Habits and Attitudes which cause a Housewife to use 

Regular Coffee instead of Instant when She does (or Instant 

instead of Regular) and how do Her Feelings about Brands of 

Regular Coffee influence Her Selection of Instant Coffee Brands? J. Walter Thompson Company 1962 

63 1370P.43 Coffee 

What do You Like or Dislike about Soap-Filled Scouring Pads? Do 

you think the Soap-Filled Scouring Pads now on the Market -- like 

Brillo and SOS -- are as good as They should be or do You feel 

that some Improvements could be made to make them Better? 

Peerless Advertising, Inc. 1962 

63 1370P.44 

What Improvements? 

What is Your Opinion of Chicken Sara Lee? What is Your Opinion 


63 1370P.45 

of the Heat and Serve Pack? Hill, Rogers, Mason & Scott, Inc. 1962 

How can RIT bring Present Non-Dyers into the Tint and Dye Sullivan, Stauffer, Colwell & Bayles, 

63 1370P.46 

Market? 

What are the Basic and Underlying Reasons why People buy 

Inc. 1962 

63 1370P.47 

Wheat Germ? 

What are Housewives' Attitudes toward Self-Polishing Floor 

Maxon Inc. 1962 

63 1370P.48 

Waxes? Charles W. Hoyt Company, Inc. 1962 

63 1370P.49 What do You Like … or Dislike … about Orange Marmalade? Victor A. Bennett Company 1962


63 1370P.50 

What are some of the Aspects which may be Particularly Liked and 

Those that might be Disliked in this New Product (Teflon Coated 

Fiberglas Coffee Filter)? 

What are Some of the Aspects which may be Particularly Liked 

and Those which might be Disliked on this New Product (Aerosol 

Spray Coat for Pans, etc.)? 

American Machine & Foundry 

Company 1962 

63 1370P.51 

American Machine & Foundry 

Company 


1962 

63 1370P.52 Why don't You buy Kaier Foil? 


63 1370P.53 What are the Product Qualities Good Tuna Fish should have? Leo Burnett Company, Inc. 1962 

63 1370P.54 

63 1370P.55 

63 1370P.56 

What do Consumers think of Rival Dog Food itself and in 

comparison with other Leading Dog Foods? How do Consumers 

feel about Rival's Advertising? What Ideas are played back? Needham, Louis and Brorby, Inc. 1962 

What is the Image of Ad Detergent in the Minds of the New York 

Consuming Public? How does This compare with All and Dash? 

How do Women or Housewives Feel about Buying Cottage 

Lennen & Newell, Inc. 1962 

Cheese in Small Packets? Dixie Cup 1962 

63 1370P.57 

What Single Factor should be Pursued in the Development with 

Consumers on Pine Disinfectant or Disinfectants in General? Sani-Pine Products Co., Inc. 1962 

63 1370P.58 Fleischmann's Margarine Ted Bates & Company Inc. 1962 

63 1370P.59 

Why is less Hot Sauce used in the New York Area than is used in 

the Western Markets? Can This be Attributed to Selling, to Prices, 

to Quality or Preferences to Hot Flavored Foods? B. F. Trappey's Sons, Inc. 1962 

63 1370P.60 What is the Corporate Image of the H. J. Heinz Company? H. J. Heinz Company 1962 

63 1370P.61 To What Types of People does Mr. Mustard appeal? 

Does the New Kraft Bottle create Confusion (at Point of Purchase) 

with the Wish-Bone Bottle, and if so, among Which Group of 

Stockton-West-Burkhart, Inc. 1962 

63 1370P.62 

Consumers? 

Would You desire More Information on the Use of Soy Sauce as a 

Edward H. Weiss and Company 1962 

63 1370P.63 

Seasoning and for Cooking? 

Consumers' Attitude toward the Relative Cost Per Serving of 

Lennen & Newell, Inc. 1962 

Canned Vegetables as Compared with Frozen Vegetables, Birds Eye Division - General Foods 

63 1370P.64 particularly in reference to Peas, Corn and Green Beans. 

Corporation 1962


63 1370P.65 

To What Extent has Confusion been created in the Mind of the 

Consumer by the Increase in Synthetic Orange Drinks…? 

Do Attitudes toward Frozen Baked Goods Justify the Added 

Expense as far as Convenience, Nutrients, Flavor, Novelty, Any 

Florida Citrus Commission 1962 

63 1370P.66 

Other Attraction? 

Would You serve Empress Rainbow Trout to Your Family? If so, 

Peerless Advertising, Inc. 1962 

63 1370P.67 

when? If not, why? 

The Present Climate of Frozen Food Usage -- A Memorandum 

Croot & Brant, Inc. 1962 

63 1370P.68 based on the Work of The New York Times Grocery Workshop The New York Times 1962 

63 1370P.69 How would You use Pillsbury Hot Roll Mix? 

To What Extent do Husbands dictate the Brands of Bread that are 

Campbell-Mithun, Inc. 1962 

63 1370P.70 

Purchased and Used in the Home? 

How do Frozen Baked Goods compare with Fresh Baked Goods 

sold in bother Bakeries and Supermarkets, with regard to Quality, 

General Baking Company 1962 

63 1370P.71 

Freshness and Convenience? 

Reactions of Nabisco Ad, "Everything on the Grill goes Deliciously 

Hill, Rogers, Mason & Scott, Inc. 1962 

63 1370P.72 

on Nabisco Snacks." National Biscuit Company 1962 

63 1370P.73 How do Women decide Which Brand of Bread to buy? Young & Rubicam, Inc. 1962 

63 1370P.74 The Relationship of Price and Quality 

Does Gefilte Fish appear to Interest the non-Jewish Housewife as 

a Purchaseable Food Item at the Present, or in the Near Future? 

For Those who now do buy Gefilte Fish (whether Jewish or Non- 

Jewish Housewife), what Quality in a Given Brand makes them 

Doyle, Dane, Bernbach Inc. 1962 

63 1370P.75 

choose That Brand? 

Do You think Yogurt can be an Appealing Food for Young 


63 1370P.76 Children? For Teenagers? When would They eat it? The Zlowe Company Inc. 1962 

63 1370P.77 General Mills 

What Carryover Effect is there in the Horn & Hardart Name on 


63 1370P.78 

Horn & Hardart's Packaged Coffee? 

Do Women shy away from Milk or Milk Products because of the 

Food Enterprises, Inc. 1962 

63 1370P.79 

Purported Effect of Fallout? Young & Rubicam, Inc. 1962 

63 1370P.80 Consumer Attitudes toward Various Aspects of Dry Soup Mix use. Dancer-Fitzgerald-Sample, Inc. 1963


63 1370P.81 

Which Brand of Cookies do You purchase most often? Have You 

ever purchased Burry's Cookies? Which Burry Product do You 

purchase more than any other? Do You purchase Burry's 

Chocolate Chip Cookies? If You do purchase Burry's Chocolate 

Chip Cookies, what is there about the that particularly appeals to 

you? Burry Biscuit 1963 

63 1370P.82 Attitudes towards Packaging of Endeco Swiss Cheese. 

Co-Ordinated Marketing Agency, 

Inc. 1963 

63 1370P.83 How do You rate White Rock for Quality, Flavor and Price? 

What is Canada Dry's Image as a Multi-Line Carbonated Beverage 

Charles W. Hoyt Company, Inc. 1963 

63 1370P.84 

Company? J. M. Mathes Inc. 1963 

63 1370P.85 

The Processes and Influences within the Family that determine the 

Brands of Soft Drinks. Attitudes towrd Low Calorie Drinks. Pepsi-Cola Company 1963 

63 1370P.86A Died Packed Foods. Richmond-Chase Company 1963 

63 1370P.87 Metrecal Kenyon & Eckhardt Inc. 1963 

63 1370P.88 Pineapple and Pineapple Juice Dole Corporation 1963 

63 1370P.89 Sego -- 900 Calorie Diet Food Gardner Advertising Company 1963 

63 1370P.90 Scooter Pies Burry Biscuit 1963 

63 1370P.91 Whipstix Packaging Pace Advertising Agency, Inc. 1963 

63 1370P.92 Comparison of Breakstone and Dannon Yogurt 

To What Extent will New Low Calorie Colas Replace or 

Papert, Koenig, Lois, Inc. 1963 

63 1370P.93 

Supplement the use of Other Soft Drinks? 

What is Your Reaction to Each of the Sugar Free, or Low Calorie, 

Pepsi-Cola Company 1963 

63 1370P.94 

Colas on the Market and why? 

If You knew of a Liquid Bleach that would handle Ordinary Chlorine 

Bleach Chores, and at the Same Time be used with Complete 

Safety on All Synthetics and Other Fibers and also on Every Color, 

would You be willing to buy it -- even if it were in a Premium Price 

Royal Crown Cola Co. 1963 

63 1370P.95 

Range? 

Consumer Reaction to the Term "Fresh-Lock" and to the Concept 

Venet Advertising Agency, Inc. 1963 

63 1370P.97 

of using a Chemical Process in Freezing. Red L Foods Corp. 1963 

63 1370P.98 How do Women use Cooking Oils -- including Peanut Oil? 

Marketing Kosher Angel Food Cake and Sponge Cake in the New 

Ben B. Bliss Company, Inc. 1963 

63 1370P.99 

York Area. 

How does Waldbaum's compare with other Grocery Store 

The Pillsbury Company 1963 

63 1370P.100 

Advertising? Waldbaum's 1963


63 1370P.101 Housewives' Attitudes toward Mushrooms Young & Rubicam, Inc. 1963 

63 1370P.103 Why does the Panel feel that People purchase Unsalted Butter? Land O'Lakes Creameries Inc. 1963 

63 1370P.104 Doxsee Clam Products 

What are Primary and Secondary Inconveniences and 

Smith/Greenland Company Inc. 1963 

63 1370P.105 Conveniences associated with the use of Regular Coffee? 

What Kind of Nuts do You expect to find when You buy a Vacuum 

Charles W. Hoyt Company, Inc. 1964 

Tin marked "Mixed Nuts"..and do You understand what is meant Co-Ordinated Marketing Agency, 

63 1370P.106 

by "Tree Nuts"? 

Do Children (not Teen-agers) influence the Brand of Bread or 

Packakged Sweet Goods Items that are purchased by Parent 

Inc. 1964 

63 1370P.108 

Shoppers? 

Proposal for a Motivational Research Study for Molson's Brewery 


63 1371A 

Limited Quebec Agencies (Chicoutimi & Valleyfield) Molson's Brewery Limited 1961 

63 1373E Baked Products and Packaged Cakes 

A Creative Memorandum on the Psychology of Tires and Tire 

Gann Advertising, Inc. n.d. 

63 1374E 

Purchase Motivations J. Walter Thompson Company 1961 

64 1375E A Creative Memorandum on the Psychology of Cake Mixes 

Research Outline for an Investigation of the Medicated Shampoo 

Market with Emphasis on the Comparative Image of Vosene and 

DENOFA OG Lilleborg Fabriker 1961 

64 1376A 

Loxene. -- The Pilot Study Phase. 

Depth Interview Analysis for an Investigation of the Medicated 

Shampoo Market with Emphasis on the Comparative Image of 

Beecham Group 1960 

64 1376D 

Vosene and Loxene County Laboratories n.d. 

64 1376D.1 Pilot Study on the New Vosene Package 

A Visual Experiment on a Proposed Design for Vosene. 

County Laboratories Ltd. 1962 

64 1376F 

(Tachistoscopic Display Test. T. V. Tests.) County Laboratories Limited 1962 

64 1376F.1 A Report on the Legibility of the New Vosene Packet 

A Proposal for a Psychologically Orientated Market Research 

County Laboratories Ltd. 1962 

64 1378A 

Investigation of the Toilet Tissue Market Foote, Cone & Belding Ltd. n.d. 

64 1380A Proposal for a Psychological Survey on Protective Contraceptives Crane Publicity Limited n.d. 

64 1380C A Motivational Research Study on Rubber Contraceptives 

An Investigation of Flip Top and Slide Box Packaging of the 

1961 

64 1382C 

Capstan and Players Brands Imperial Tobacco Co. Ltd. n.d. 

64 1383E A Creative Memo on Disinfestation Rentokil Limited 1961


64 1384A 

A Proposal for a Motivational Investigation on the Advertising and 

Marketing of New Berry Fruits Willings Press Service Ltd. n.d. 

64 1385A 

The Role of Consumer Attitude Research as Part of the Plan to 

Expand the Market for Canadian Products in the United Kingdom Willings Press Service Ltd. n.d. 

64 1386D Pilot Motivational Research on Robertsons Mincemeat 

Motivational Research Study on Attitudes towards Car Polish -- 

Willings Press Service Ltd. 1961 

64 1387B 

Interim Report 

Bericht zu einer Motivstudie ueber die Verkaufsprobleme der 

Pritchard Wood & Partners n.d. 

64 1388C.1 

Firma Ford in Europa -- Band IV. Schweiz 

Report of a Motivational Research Study on the Sales Problems of 

Ford-Werke A.G. 1960 

64 1388C.4 

Ford in Europe -- Volume V. Sweden 

Fortschrittsbericht einer Motivstudie ueber die mit dem Verkauf 

Ford-Werke A.G. 1961 

von Benzin und OEL in der Schweiz im Zusammenhang Stehendn Der Firma Esso Standard 

64 1389B 

Probleme 

(Switzerland) 1960 

Bericht zu einer Motivstudie ueber die Problematik der 

Der Firma Esso Standard 

64 1389C Beziehungen Zwischen Tankstellenbesitzer und Benzinlieferant 

(Switzerland) 1961 

64 1389C-EX Blueprint for Action 

A Research Project to Determine the Influence of the Good 

Housekeeping Seal in Motivating Consumers to Purchase 

Esso Standard (Switzerland) 1961 

64 1390A 

Products which carry this Seal Good Housekeeping 1959 

64 1392A Outline for a Motivational Research Study on Diet Foods 

A Proposed Research Program for Seabrook Frozen Prepared 

1960 

64 1393A 

Foods 



64 1394A 

Merchandising of Tip-Top Bread 

Motivational Research Study on the Sale and Merchandising of Tip- 

Ward Baking Company 1961 

64 1394B 

Top Bread 

A Progress Report on the Motivational Research Stud of Tip-Top 


64 1394B.1 

Bread 

A Motivational Research Study on the Sales and Merchandising of 


64 1394C 

Tip-Top Bread 

Executive Summary of a Motivational Research Study on the Sales 


64 1394C-EX 

and Merchandising of Tip-Top Bread 

A Proposal for a Motivational Research Project for Increasing the 


64 1395A 

Sales of the LW-1 Fan and the AP-1 Purifier General Electric Corporation 1961


64 1396A 

64 1396A-Rev. 

A Creative Problem Analysis and Proposal for a Marketing and 

Motivational Research Study of the Retail Shopping Patterns and 

Outlet Preferences in Oakland County, Michigan 

A Proposal for a Comprehensive Study of Existing and Potential 

Housing and Retail Marketing Patterns of Oakland County, 

Michigan 

64 1396A Sup. The Fourth Dimension in Planning 

Proposal for a Motivational Research Study on an Urban Renewal 

65 1396.1A 

Laboratory 

Oakland County Planning 








65 1397A 

Creative Analysis and Proposal for a Motivational Research Study 

on the Corporate Image of Traders Finance Corporation Limited Traders Finance Corporation 

Traders Finance Corporation 

1961 

65 1397B Summary of Main Findings to Date 

A Motivational Research Study on the Corporate Image of Traders 

Limited 1961 

65 1397C 

Finance Corporation Limited Traders Finance Corporation 1961 

65 1398A 


Research Study on the High School Graduate and Student Market Smith-Corona Marchant Inc. 1961 

A Proposal for a Motivational Research Study of the Rambler Geyer, Morey, Madden & Ballard, 

65 1399A 

Image among Owners of Competitive Cars 

Inc. 

American Motors Corporation and 

1961 

A Progress Memorandum on a Motivational Research Study of the Geyer, Morey, Madden & Ballard, 

65 1399B 

Rambler Image among Owners of Competitive Cars 

Inc. 

American Motors Corporation and 

1961 

A Second Progress Report on a Motivational Research Study of Geyer, Morey, Madden & Ballard, 

65 1399B.1 the Rambler Image among Owners of Competitive Cars 

Inc. 1961 

A Motivational Research Study of the Rambler Image among American Motors Corporation and 

1399C Owners of Competitive Cars -- Phase II - The Impace and Geyer, Morey, Madden & Ballard, 

65 Phase II 

Influence of 1962 Car Models 

Inc. 1962 

An Executive Summary -- Major Findings and Practical American Motors Corporation and 

Applications of Phases I and II of a Motivational Research Study of Geyer, Morey, Madden & Ballard, 

65 1399C - EX the Rambler Image among Owners of Other Cars 

A Motivational Research Study of the Rambler Image among 

Inc. 1962 

65 1399E 

Owners of Competitive Cars American Motors Corporation 1963


65 1399.1A 

Proposal for a Motivational Research Study for American Motors 

Corporation Geyer, Morey & Ballard, Inc. 1963 

65 1400E The Motivations of Cigarette Smoking -- A Creative Memorandum Young & Rubicam, Inc. 1961 

65 1401E Consumer Attitudes towards Blintzes Smith/Greenland Company 1961 

65 1402C Rapporto Finale Dell'Inchiesta Motivazionale Sulle Cucine in Italia Ditta Fargas Soc.p.Az., Milano 1960 

65 1403A Tastykake 

Final Report on Tastykake's Competitive Position in the Newark- 

Barrington & Company 1961 

65 1403C 

Morristown-Dover Area Barrington and Company 1961 

65 1404A Ford 

Proposal for Motivational Research Investigation on Oxo Cubes 

Ford-Werke 1961 

65 1406A 

and Oxo Sachet Soups 

A Pilot Motivational Investigation on the Oxo Brand (Cubes and 

Chr. Bjelland and Company A/S 1961 

65 1406D 

Soups) for the Norwegian Market Chr. Bjelland 1961 

65 1407A Outline of Study Ideas for Fordson 

A Proposal for a Motivational Research Study on the Introduction 

Fordson n.d. 

65 1408A 

of Brazilian Baler Twine to the American Market Ernest Cowan 1961 

65 1409A Proposal for a Pilot Study on Afternoon Listening 

A Motivational Research Study on the Listening Habits and 

n.d. 

65 1409C 

Attitudes of Afternoon Radio Audiences 

A Draft Proposal for a Motivational Research Study on Marketing 

1961 

65 1410A 

Strategy for Kotex in Australia 

Proposal for a Study for the Development of a New Brand-Mark for 

John P. Young & Associates 1961 

65 1411A 

Continental Oil Company in Europe Continental Oil Company 1961 

A Creative Problem Analysis and Proposal for a Motivational DWA Werbeagentur C.P. Wieland 

65 1412A 

Research Study for Europa Cigarettes 

A Proposal for a Motivational Marketing Study of Good Humor Ice 

Company 1961 

65 1413A 

Cream 


Good Humor Corporation 1961 

65 1414A Research Study on the Recruiting Program of the Air Force 

A Proposal for a Motivational Study of the Marketing and 

MacManus, John & Adams, Inc. 1961 

65 1415A 

Advertising Problems of Mrs. Wagner's Pies Smith/Greenland Co., Inc. 1961 

65 1415B Memorandum on Tentative Findings on Mrs. Wagner's Pies 

A Motivational Research Study of the Marketing and Advertising 


65 1415C 

Problems of Mrs. Wagner's Pies Smith/Greenland Company Inc. 1961


65 1416A 

A Proposal for a Motivational Research Project on the Sales and 

Marketing Future of "Yankee" Automotive Accessories 

Daytime TV Programing for Women -- A Pilot Exploration of 

Women's Attitudes and Suggestions with Special Reference to the 

Climate of Acceptance for a Panel Discussion Program sponsored 


65 1417D 

by Daitch-Shopwell Daitch Crystal Dairies, Inc. 1961 

65 1418A Revised Proposal on Operation Moon 

Proposal for a Motivational Research Study on the Membership 

n.d. 

65 1419A 

Problems and Oportunities of Beta Sigma Phi 

A Preliminary Progress Report on membership Problems and 

Walter W. Ross and Company, Inc. 1961 

66 1419B 

Opportunities of Beta Sigma Phi 

A Memorandum Updating our Progress Report of August, 1961 


66 1419B.1 

(Beta Sigma Phi) 

A Memorandum further exploring Membership Opportunities of 


66 1419B.2 

Beta Sigma Phi Walter W. Ross and Company, Inc. 1962 

66 1419C A Motivational Research Pilot Study on Beta Sigma Phi 

Proposal for a Motivational Research Study re: the Swiss Cigarette 

Walter W. Ross Co., Inc. 1962 

66 1421A 

Market 

A Draft Proposal for a Motivational Research Study on the 

Corporate Image of Commonwelth Industrial Gases Limited 

The British-American Tobacco Co. n.d. 

66 1422A 

(Australia) 


Research Study on Increasing Passenger Traffic over Pan Am's 

John Young & Associates 1961 

66 1423A 

North Atlantic Routes 

A Proposal for a Motivational Research Study on Attracting New 

Pan American World Airways 1961 

66 1423A Rev. 

Passenger Traffic to Pan American Pan American World Airways 1961 

A Proposal for a Motivational Research Study for Trans-Atlantic Trans-Atlantic Passenger 

66 1424A-Rev. 

Passenger Steamship Conference 

A Summary Memorandum of the Main Findings and Practical 

Applications of a Motivational Research Study for the Kroger 

Steamship Conference 1961 

66 1425C-Ex. 

Company 

A Creative Memorandum on the Role of the Automobile in 

1961 

66 1426E 

Different Countries Ford-Werke 1961 

66 1428E Twelve Criteria for a Good Brand Name on Trade Mark 



66 1429A 

Study for Cottees Limited Cottees Limited 1961


66 1430A 

A Proposal for a Motivational Research Study on the Marketing 

and Advertising Problems of Corday Perfumes 

Motivational Research Study designed to assist Volkswagen in 

Parfums Corday, Inc. 1961 

66 1431A 

formulating its Market Planning for the Future Volkswagen of America, Inc. 1961 

66 1431B A Progress Report Volkswagen of America, Inc. 1961 

1431C Vol. Detailed Findings of a Motivational Research Study on the 

66 II 

Marketing Situation of Volkswagen -- Volume II 

An Executive Summary -- Major Findings and Practical 

Volkswagen of America, Inc. 1962 

1431C - Applications of a Motivational Research Study on the Marketing 

66 Exec. 

Situation of Volkswagen Volkswagen of America, Inc. 1962 

1431C - A Summary of Major Findings of a Motivational Research Study for 

66 Summary 

Volkswagen Volkswagen of America, Inc. 

VanSant Dugdale and Company, 

1961 

66 1432B Keen Research Project 

A Three Market Report on Keen 7 Weeks - Total June 9 - July 24, 

Inc. 1961 

66 1432B.1 

1961 

Report on Follow-Up Interviews with Keen Users in Chattanooga, 

Tucson and Davenport to ascertain Frequency of Purchase and 

VanSant Dugdale & Company, Inc. 1961 

66 1432B.2 

Reasons for Rejection 

A Proposal for a Motivational Research Study on Downyflake 

1961 

66 1433A 

Frozen Muffins Smith/Greenland Company 1961 

66 1433A Rev. A Revised Proposal for Downyflake Muffins Smith/Greenland Company 1961 

66 1434A 

A Research Study to determine the Motivation Response Patterns 

of the Supermarket Shopper when exposed to Musical Programs. 

A Memorandum on the Impact of Audaplex Programming in 

Audaplex Corporation 1961 

66 1434B.1 

Supermarkets 

An Interim Report on the Impact of Audaplex Programming in 

Audaplex Corporation of America 1961 

66 1434B.2 

Supermarkets 

A Motivational Research Study on the Impact of Audaplex 


66 1434C 

Programming in Supermarkets 

A Proposal for a Pilot Motivational Research Study on Steero 


66 1435A 

Bouillon Cubes n.d. 

66 1436A A Proposal for a Pilot Motivational Research Study of Noxon 

The Present Role of Noxon and Its Future Sales Potential -- A 

n.d. 

66 1436C 

Motivational Research Study Smith/Greenland Co., Inc. 1961


66 1437A 

A Draft Proposal for a Motivational Research Study on the 

Marketing and Advertising Opportunities for a Line of Smorgasbord 

Products to be Imported from Sweden to the United States 

Proposal for a Motivational Research Study on the Promotion and 

AB Platemanufaktur 1961 

66 1438A 

Advertising of Virginier Cigars in Germany Austria Tabakwaren G.m.b.H. 1961 

66 1438C Virginier Cigar Study 1961 

Proposal for a Motivational Study on Problems connected with the The Krema Hollywood Chewing 

66 1439A 

Chewing Gum Market in France 

Gum Co. n.d. 

A Progress Report of the Motivational Research Study for Krema Hollywood Chewing Gum 

66 1439B 

Hollywood Chewing Gum 

Co. 

Krema Hollywood Chewing Gum 

1961 

66 1439C A Motivational Research Study for Hollywood Chewing Gum 

Co. 1962 

1439C - Practical Applications resulting from the Motivational Research Krema Hollywood Chewing Gum 

66 Sup. 

Study for Hollywood Chewing Gum 


Co. 1962 

66 1440A 

Research Study on Lestoil The Sackel-Jackson Company, Inc. 

F. C. Pritchard Wood & Partners 

1961 

66 1441A Proposal for Motivational Investigation on Sandemans Sherry 

A Proposal for a Psychology Orientated Consumer Research 

Ltd. n.d. 

66 1442A 

Programme on the Shampoo Market 

A Psychologically Oriented Consumer Research Programme on 

County Laboratories n.d. 

66 1442C 

the Shampoo Market County Laboratories Limited 1961 

66 1443E A Creative Problem Anaylsis on Wallpaper Osborne-Peacock Co. Limited n.d. 

66 1444A Winspray Window Cleaner Napper Stinton Woolley Ltd. 

La Societe Anonyms Cadum- 

1961 

66 1445A Proposal for a Motivational Study on Dental Hygiene in France 

A Creative Problem Analysis and Proposal -- How to Make 

Palmolive n.d. 

67 1446A Frenchmen turn toward and to develop New Dynamic Goals 


Publicis 1961 

67 1448A 

Research Study on Automobile Club Membership 

Proposal for a Study to determine What Kind of Image the 

Potential Space Buyers have of Castle Jackson Advertising 

American Automobile Association 1961 

67 1449A 

Agency's Publication Castle Jackson Advertising Agency 1961 

67 1450B Preliminary Findings on Scotch Liquor Survey Smith/Greenland Company, Inc. 1961 

67 1450D A Pilot Survey on Attitudes towards Scotch Whiskey Smith/Greenland Co., Inc. 1961


67 1451A Proposal for a Motivational Research Study on Image of Air France 

A Proposed Motivationl Research Program about the Jolly Junior 

Air France 1961 

67 1452A 

Line of Toys 

Proposal for a Motivational Research Study on the Problems of 

Ideal Toy Corp. 1961 

Marketing the Federation of Home Fire Safety, Inc.'s Fire Safety Federation for Home Fire Safety, 

67 1453A 

Program 

Inc. 

Federation for Home Fire Safety, 

1961 

67 1453E Memorandum on Federation for Home Fire Safety Presentation 

Inc. 1961 

67 1455B A Logo Style Test on the Cadbury Name (Part One) 

The Psychology of the Repair and Maintenance of Today's 

Cadbury Bros. n.d. 

67 1457E 

Automobile Stillman & Hoag Inc. 1961 

67 1458A 

67 1459A 

67 1460A 

67 1461C 

67 1461 - Ex. 

67 1462A 

67 1463A 

67 1463C 

67 

67 

Proposal for a Market and Motivational Study on What Measures 

should be taken by the Austrian Tobacco Regie to speed up the 

Trend towards Better Quality and Higher Priced Cigarettes 

A Motivational Research Study to determine the Best Potential 

The Austrian Tobacco Regie 1961 

Market for a Vitamin-Mineral Reinforced Breakfast Cereal 

Proposal for a Motivational Research Study on Some of the 

Smith/Greenland & Company, Inc. 1961 

Problems of Salt Lake City Downtown Wallace McConaughy Corporation 1961 

A Pilot Study of the Motivations and Problems of Middle-Aged 

Homemakers in Lower Socio-Economic Groups in seeking 

Employment Jewish Vacation Association 1962 

An Executive Summary of a Pilot Study Regarding the Problems of 

Middle-Aged Homemakers in Lower Socio-Economic Groups in 

seeking Employment 

Proposal for a Motivational Research Study of Mrs. Filbert's 


"Special Products" 

Proposal for a Motivational Research Study on the Age of the 

Cargill, Wilson & Acree, Inc. 1961 

Whitman Sampler Image N. W. Ayer & Son Inc. 1961 

The Potentials for the Whitman Company in the Present Candy 

Climate N. W. Ayer & Son Inc. 1962 

1463C - The Potentials for the Whitman Company in the Present Candy 

Appendix II 

1463C - 

Climate -- Appendix II - Detailed Statistical Data by Sub-Groups N. W. Ayer & Son Inc. 1962 

Sum. Summary of Major Findings on Whitman Candy n.d.


67 1464A Proposal for a Study about Western Auto 

A Creative Memorandum on the Present Climate for Imported 

Products in the United States with Special Emphasis on Beer and 


67 1465E 

Ale 

Addendum to a Creative Memorandum on the Present Climate for 

Molson's Brewery, Ltd. 1961 

1465E - Imported Products in the United States with Special Emphasis on 

67 Add. 

Beer and Ale Molson's Brewery, Ltd. 1961 

67 1466A Sherwood Village Development 

Proposal for a Motivational Research Study for Jonny-Filter and 

Herbert Charles & Co., Inc. 1961 

67 1467A 

Jonny-Export Cigarettes 

Proposal to the Corporate Staff for Consideration of the Chewing 

C. P. Wieland 1961 

67 1469S 

Gum Market 

Proposal for a Motivational Research Study about Beer and Non- 

1958 

67 1470A 

Alcoholic Beverages Hurlimann Brewery 1961 

67 1471E Creative Memorandum on Gas E. Walter George Limited 

F. C. Pritchard Wood & Partners 

1961 

67 1472F Summer County Margarine Package Investigation 

Ltd. 1961 

67 1473A A Proposal for a Motivational Investigation on "Weaver to Wearer" Legget Nicholson & Partners Ltd. 1961 

67 1474A Packaging Testing Project for Bon Ami 

A Motivational Research Study on Various Label Designs for Three 

Bon Ami Products -- Bon Ami Cleanser, Jet Spray and Dust 'N 

The Bon Ami Company 1961 

67 1474C 

Wax The Bon Ami Company 1962 

67 1475E Analysis of a Panel Session on Mouthwash 

Proposal for a Motivational Investigation on Mark Vardy and Mens 

Reach, McClinton & Co. Inc. 1961 

67 1476A 

Toiletries 

A Motivational Study on Mens' Toiletries with Particular Reference 

Foote, Cone & Belding Ltd. 1961 

67 1476C 

to Mark Vardy Foote, Cone & Belding Ltd. n.d. 

67 1477A A Proposal for a Pilot Psychological Survey on Cold Remedies 

Adaptation Experiment on Two Alternative Blends of King Size 

Graham & Gillies Ltd. 1961 

67 1478E 

Cigarettes John Player and Sons 1961 

67 1479B A Progress Memorandum on Ready to Serve Meals 

A Study of Names and Pictures for a Proposed Line of Snack 

Crosse & Blackwell Limited n.d. 

68 1479C 

Products Crosse & Blackwell Limited 1961 

68 1479D A Pilot Attitude Study on Snak Meals Crosse & Blackwell Limited 1961 

68 1480D A Pilot Study Comparing Two Woodbine Packages W. D. & H. O. Wills Co., Ltd. 1961


68 1481D 

A Pilot Motivational Investigation on Farmer Attitudes to Sai and 

Fertiliser Purchase Scottish Agricultural Industries 

International Association of Ice 

1961 

68 1482A Ice Cream Packaging 

Cream Manufacturers 1961 

68 1483E A Creative Memorandum on Steamship Travel to Hawaii Botsford, Constantine & Gardner 


1961 

68 1484A Proposed Motivational Research Study on Clapp's Baby Food 

Inc. 1961 

A Motivational Research Study of the Sales and Advertising Sullivan, Stauffer, Colwell & Bayles, 

68 1484C 

Problems of Clapp's Baby Foods 

Inc. 1962 

1484C - 


68 Sup. Clapp's Baby Foods 

Inc. 


1962 

68 1484.2A Clapp's Baby Foods 

A Proposal for a Motivational Research Study of the Contraceptive 

Inc. 1962 

68 1485A 

Market Youngs Rubber Corporation 1961 

1485A - Addendum to Proposal for a Motivational Research Study of the 

68 Add. 

Contraceptive Market 

A Summary of Our Major Findings on Present Attitudes towards 

Young Rubber Corp. 1961 

68 1485B 

Contraceptive Devices Youngs Rubber Corporation 1962 

68 1485C The Place of the Condom in the Present Cultural Climate 

A Motivational Research Study of the Problems and Potential 

Youngs Rubber Corporation 1962 

68 1485.1C 

Consumer Franchise of Wash-Up and Delph 

A Proposal for a Motivational Research Study on the Bowlers of 

Today and an Analysis of their Motivations, Orientations and 


68 1486A 

Satisfactions Brunswick Bowling Division 1961 

68 1486B.1 A Progress Memorandum on "Who is the Bowler?" The Brunswick Corp. 1962 

68 1486C A Motivational Research Study on "Who is the Bowler?" 

Attitudes of Bowling Lane Proprietors -- A Motivational Research 

Brunswick Bowling Division 1962 

1486C - Study -- An Addendum to: A Motivational Research Study on: 

68 Addendum 

1486C - 

"Who is the Bowler?" Brunswick Bowling Division 1963 

68 Appen. "Who is the Bowler?" Additional Statistical Data -- Appendix III Brunswick Bowling Division 1962 

68 1486E Motivational Attitudes toward Billiards 1962 

68 1486.2A A Proposal for a Pilot Study of Bowling Establishment Proprietors Brunswick Bowling Division 1962 

68 

1486A - 

Sup. Motivational Research Study on Bowlers 

The Brunswick Corp. -- Bowling 

Division 1962


68 1486.2B 

Notes on some Additional Insights into the Character and 

Personality of the Bowling Lane Proprietor and Manager 1963 

Proposal for a Research Study of the Problems relating to the The Brunswick Corp. -- Bowling 

68 1486.3A 

Negro Bowler 

The Negro Bowler -- A Pilot Study on the Motivations of the Negro 

Division 1962 

68 1486.3D 

Bowler 

Proposal for a Motivational Research Study on Roman Products 

The Brunswick Corp. 1963 

69 1487A 

Corporation Frozen Foods 

Plan for a Motivational Research Study on the Sales and 

Advertising Problems of Total Oil Products in South Africa and the 


69 1488A 

Central African Federation Total Oil Products Pty. Ltd. 1961 

69 1488B Progress Report on Total Total Oil Products Pty. Ltd. 1962 

69 1488C A Report on a Survey for Total South Africa Total Products Ltd. 1962 

69 1489A De-Luxe Reading Corporation 

A Creative Memorandum on Tires and Consumer Attitudes toward 

Zlowe Co., Inc. 1961 

69 1490E 

Tire Purchase Young & Rubicam, Inc. 1961 

69 1491A Breezy Point Smith/Greenland Company, Inc. 

Rogers & Smith Advertising Agents 

1961 

69 1492E The Motivations for Visiting Amusement Parks 

Inc. 1962 

69 1493E Creative Memo for Switzer's Licorice Company 



69 1494A Advertising Problems of Alba Instant Nonfat Dry Milk 

Summary Proposal for a Motivational Research Stuy on the 


69 1495A 

Problems of Dannon Yogurt 

A Creative Memorandum on the Marketing Problems of Dannon 

Dannon Milk Products, Inc. 1962 

69 1495E 

Yogurt 

A Motivational Research Study of New Packages and Advertising 

The Zlowe Company, Inc. 1962 

69 1496C 

for "Special Project" 

A Proposal for a Motivational Research Study on the Image of 

Guaranteed Sanitation, Inc. and the Potential Appeals for Scientific 


69 1497A 

Pest Control 

Vorschlag fuer eine Motivforschungsstudie ueber die Markt-Und 

Smith/Greenland Co., Inc. 1962 

69 1498A Werbeprobleme des Deutschen Waescherei Verbandes 

Progress Report -- Motivational Research Study on Marketing and 

Deutschen Waescherei Verband 1962 

69 1498B Advertising Problems of German Laundry Association 

Schlussbericht zu einer Motivstudie uber die Markt- und 

Deutschen Waescherei Verband 1962 

69 1498C Werbeprobleme des Deutschen Waescherei-Verbandes Deutschen Waescherei Verband 1962


A Proposal for a Motivational Research Study on the Probable Geyer, Morey, Madden & Ballard, 

69 1499A Level of Acceptance of a New Kelvinator Washing Machine 

Inc. 1962 

69 1500E Etude Colgate 

A Proposal for an Investigation on Advertisers Attitudes toward 

1961 

Agencies and the Images of W. S. Crawford Limited and F. C. F. C. Pritchard Wood & Partners 

69 1502A 

Pritchard Wood & Partners Ltd. 

Ltd. & W. S. Crawford Ltd. n.d. 

69 1503F Attitudes to the Osram Television Commercial Crane Advertising Limited n.d. 

69 1504A A Proposal for a Motivational Study of the Strand Cigarette Brand 

A Psychological Market Survey of Womens Attitudes toward 

W. D. & H. O. Wills Co., Ltd. n.d. 

69 1505A 

Shoes and an Examination of the Norvic Image 

A Memorandum on Mints with Particular Reference to Nuttall's 

Norvic Shoe Co., Ltd. n.d. 

69 1506E 

Mintoes 

Outline for a Psychological Market Investigation of the Mens Hair 

R. Sharp & Partners n.d. 

69 1507A Cream Market and the Loxene Brand within this Field 

A Pilot Study for a Psychological Investigation of the Men's 

Sales Motivation Ltd. n.d. 

69 1507D Haircream Market with Special Reference to Loxene Sales Motivation Ltd. 1962 

69 1508E A Creative Memorandum on Smiths Crisps 

A Proposal for a Research Investigation examining Players 

W. S. Crawford Limited n.d. 

69 1509A 

Position in the Class A Market John Player & Sons n.d. 

69 1509C A Pilot Attitude Survey in Four Areas on Class A Cigarettes 

Outline for a Psychological Market Investigation on Attitudes 

toward Domestic Light Bulbs with Emphasis on New Possible 

John Players & Son Ltd. n.d. 

69 1510A Marketing, Advertising and Product Design Directions for Atlas 

A Brief Outline for a Psychological Investigation for Doby Foods in 

Dudley Turner & Vincent Ltd. n.d. 

69 1511A 

Dehydrated Form 

A Proposal for an Attitude Investigation on a New Powdered Baby 

Sales Motivations Limited n.d. 

69 1511A Rev. 

Food Sales Motivation Ltd. n.d. 

69 1511D A Pilot Psychological Research Project on Infant Feeding 

A Small Scale Pilot Investigation into Attitudes toward Paint and 

Sales Motivation Ltd. n.d. 

70 1512D 

the Valspar Brand 

Outline for Proposed Survey on Indigestion Remedies with 

W. S. Crawfords Ltd. 1961 

70 1513A 

Emphasis on Primes 

A Pilot Study on Attitudes to Indigestion and Indigestion Remedies 

Armstrong-Warden Ltd. 1962 

70 1513D 

with Special Reference to Primes Armstrong Warden Limited 1962 

70 1513D Sup. Assessment of Primes Product Study 1962 

70 1514D Attitudes towards Sausages and Bacon W. S. Crawfords Ltd. n.d.


70 151A 

A Proposal for a Psychological Investigation on why many 

Overweight People do not Diet with Emphasis on the Ssales and 

Marketing Potentialities of Limmits 

A Small Scale Pilot and Review of Literature on Attitudes to Dieting 

Robert Sharp & Partners Limited n.d. 

70 1515D 

and Obesity 

A Small Scale Pilot Study of Attitudes to Obesity and Dieting 

Robert Sharp & Partners Limited 1962 

1515D among Men -- Appendix to Study on Men based on one Group 

70 Appen. 

Discussion Robert Sharp & Partners Limited 1962 

70 1516E New Product Ideas in Toiletries and Related Fields Robert Sharp & Partners Limited 1962 

70 1517E A Memorandum on Attitudes towards Honey 

Outline of a Proposed Survey on New Product Ideas in the Food 


70 1518A 

Field The Nestle Company Ltd. n.d. 

70 1520F A Copy Test on a Slogan for Danish Bacon Crane Advertising Limited n.d. 

70 1521D Pilot Report on Tinned Food 

Small Scale Pilot Study to find the Best Way of presenting a Line 

Crane Advertising Limited 1962 

70 1521D1 

of Prepared Foods in Cans 

A Pilot Psychological Survey on Stewed Steak and Canned Meat 

Crane Advertising Limited 1961 

70 1522D 

Pies F. C. Pritchard Wood & Partners 1962 

Some Preliminary Findings based on a Pilot Investigation on Religious Programs Department, B. 

70 1523B 

Peoples Attitude to the Anglican Church 

Proposal for a Motivational Research Study for Sunlight, Co. re: 

B. C. Television 1962 

70 1524A 

Shampoo Sunlight, Co. 1962 

70 1524E A Creative Memorandum on Kotams 

Proposal for a Motivational Research Study on Advertising for 

Kimberly-Clark Corporation 1962 

70 1525A 

Language Courses 

Eine Motivuntersuchung uber die Psychologische Problematik der 

Cosmophone School Ltd. n.d. 

70 1525C 

Sprachschulerwerbung Cosmophone School Ltd. 1962 

70 1526A Proposal for a Pilot Study for the Signet Club Plan 

Proposal for a Motivational Research Study of the Sales, 

Reston & Carroll 1962 

70 1527A Merchandising and Advertising Problems of Kroehler Furniture Kroehler Manufacturing Company 1962 

70 1527B Preliminary Findings on the Present Furniture Climate 


Kroehler Manufacturing Company 1962 

70 1527C 

Bridges and Barriers to Increased Furniture Sales Kroehler Manufacturing Company 1962 

70 1527E Replies to Questions on Motels 

A Proposal for a Psychologically Orientated Market Research 

Survey of the Deodorant Market with an Evaluation of the GO 

Kroehler Manufacturing Company 1962 

70 1528A 

Brand Sales Motivation Ltd. n.d.


70 1529A Outline for a Psychological Investigation on Evex 

A Proposal for a Psychologically Orientated Market Survey on 

Sales Motivations Ltd. 1961 

71 1530A 

Operation Conquest Cadbury Bros. Ltd. n.d. 

1530C The Structure of Boiled Sweet Market and the Nature of the 

71 Volume I 

1530C 

Sample Cadbury Bros. Ltd. 1962 

71 Volume II Attitudes and Motivations Cadbury Bros. Ltd. 1962 

1530C Summary of a Psychologically Orientated Study of the Boiled 

71 Summary 

Sweet Market (Operation Conquest) 

Pilot Phase of a Psychologically Orientated Market Investigation on 

Cadbury Bros. Limited 1962 

71 1530D 

Boiled Sweets 

Study to determine Psychological Appeals and Resistances to the 

T. V. Progamme "Our House, and to suggest Methods by which 

Cadbury Brothers Limited 1962 

71 1531A1 the Appeal ot the Programme may be Strengthened 

An Outline of an Experimental Investigation measuring the 

Psychological Impact of Print Advertisements as compared to 

A. B. C. Television 1961 

71 1531A 

Television Commercials A. B. C. Television Ltd. n.d. 

71 1531C1 A Motivation Appraisal of the "Our House" Programme 

A Creatie Problem Analysis on Caperns Seed based on Limited 

ABC-TV 1962 

71 1532A 

Field Work Robert Sharp & Partners Limited n.d. 

71 1532E A Creative Memorandum on Dog Foods 

A Proposal for a Psychologically Orientated Market Survey on 


71 1533A 

Dentifrice Unilever Ltd. 1961 

1533A - A Proposal for a Motivational Research Study on the Motivations of Market Research Division, Unilever 

71 Rev. 

Dentifrice Purchase 

Limited 

W. J. Southcombe Advertising 

1962 

71 1534D A Preliminary Investigation on Attitudes toward Hearing Aids 

Proposal for a Motivational Research Study on Technical 

Agency Ltd. 1961 

71 1537A 

Equipment 

Proposal for a Motivational Research Study on Selection of 

Fincoval S.A. Rep. Argentina n.d. 

71 1538A 

Insurance Agents "Sud America" Cia. Argentina n.d. 

71 1539A Proposal for a Pilot Study on Beef Quickfood, Alimentos Rapidos. S.A. n.d. 

Una Investigacion Motivacional -- Motivaciones y Actitudes del Quickfood, Alimentos Rapidos 

71 1539C 

Publico con Respecto al bife "Paty" 

S.R.L. 1962 

71 1539D Pilot Study on Beef "Quickfood" Alimentos Rapidos n.d.


71 1540A Beacon Wax 


Inc. 1962 

A Motivational Pilot Study of the Position of Beacon in the Current Sullivan, Stauffer, Colwell & Bayles, 

71 1540D 

Floor Wax Climate 

Inc. 1962 

A Motivational Research Study of the Image of Beverly Hills and American Savings and Loan 

71 1541C the Factors influencing Patronage Patterns in that City 

A Proposal for a Motivational Research Study on the Potential 


71 1542A Market and Promotional Strategy for Kotams Tampons 

Memorandum re: Sanitary Products -- Summary of Findings 


71 1542B 

Consumer Motivation Panel Kimberly-Clark Corporation 1962 

71 1542E A Creative Memorandum on Kotams 

A Proposal for a Study to determine Smokers' Reactions to the 

Introduction on the Market of New, Long Cigarettes, Greater in 


71 1543A 

Length than any now existing 

A Motivational Research Study on the Potentials of a 100mm 


71 1543C 

Cigarette The American Tobacco Company 1962 

71 1544A A Proposal for a Creative Research Study on Alberto VO 5 

A Preliminary Proposal for a Motivational Research Study for 

Compton Advertising, Inc. 1962 

71 1545A 

Abbott Laboratories Abbott Laboratories 1962 

71 1546B First Progress Report on Lux Liquid 1962 

71 1546B.1 Lux Detergent Research 

A Motivational Research Study of Advertising and Marketing 

Lever Brothers 1962 

72 1546C 

Strategy for Lux Liquid Lever Brothers Company 1963 

72 1546E Swan, Thrill and Dove Data 

A Proposal for a Motivational Research Study on Brylcreem in 


72 1547A 

Canada Beecham Products Limited 1962 

72 1547C A Motivational Research Study on Brylcreem in Canada Beecham Products Limited 1962 

72 1547C Ex 


Brylcreem in Canada -- Major Findings and Practical Applications Beecham Products Limited 1962 

72 1547F Brylcreem Story Board 

A Proposal for a Pilot Study on Garage Owner Attitudes to Petrol 

MacLaren Advertising Co. Ltd. 1962 

72 1548A 

Companies with Emphasis on Total Armstrong Warden Limited 1962 

Proposal for a Motivational Research Study on the Problems of the Daily Sketch, Associated 

72 1549A 

Daily Sketch 

Newspapers Limited 1962 

72 1550A Proposal for Beech-Nut Baby Food 1962 

72 1551F Qualitative Report on New Hiltone Package Testing County Laboratories Limited 1962


72 1552A Outline for a Study on Packaging and 'Display Racks' Cadbury Bros. Limited 1962 

72 1553F Report on Mark Vardy Package Testing County Laboratories Ltd. 1962 

72 1554A Condensed Soup and Ready to Serve Soup Crosse & Blackwell Co. Limited 1962 

72 1554B 

Summary of Group Discussions on Condensed Ready-to-Serve 

Soup Crosse & Blackwell n.d. 

72 1555A 

A Proposal for a Pilot Study on Attitudes toward Bread with 

Emphasis on the Marketing and Advertising of the Granary Brand 

A Proposal for a Package Test on Pasta Label Designs for the 

Graphis Publicity Limited 1962 

72 1556A 

Heinz Brand H. J. Heinz & Co. Limited 1962 

72 1558A Proposal on Clark's Children's Shoes Quantification Section Notley Advertising Ltd. n.d. 

72 1558F Report on the Testing of the Clark's/25/Blindfold Commercial Notley Advertising Ltd. 1962 

72 1560C A Study on What Secretaries look for in seeking Employment 

Vorschlag fur eine Motivuntersuchung uber die Probleme des 

Stowe & Bowden Limited 1962 

72 1563A 

Kochens und der Electrischen Kuchenherde Kittelsen Og Kvaerk, Oslo, Norway 1962 

72 1561A A Proposal for a Consumer Survey on Door Mats Sandbrook, Metcalf & Co., Ltd. 1962 

72 1564E Summary of Group Interviews on British United Airways Crane Advertising Limited 1962 

72 1565E Washing Machine Names 

Proposal for a Study on Consumer Attitudes to Roll Packs and 

John Haddon & Co. Limited 1962 

72 1566A 

Square Packs with Emphasis on Chocolate Cream 

A Proposal for a Psychological Pilot Study on Lever Carpet 

J. S. Fry & Sons n.d. 

72 1567A 

Shampoo Lintas Limited 1962 

72 1568A Steinberg's - Grand Union Stores 

Proposal for a Motivational Research Study on the Real 

Steinberg's Limited 1962 

72 1569A 

Motivational Needs of the Puertorican People 

Proposal for a Small Scale Research Project on Packaging Scott 

S. Badillo 1960 

72 1570A 

Paper Towels 

Motivational Research Study on the Importance of the Role of 

Modern Medicine and the Influence that the Publication has on the 

1960 

72 1571A 

Prescription Activities of the Modern Physician 

A Motivational Reseach Study of the Impact of Modern Medicine 

Modern Medicine 1962 

72 1571C 

on Doctors 

A Motivational Survey of Physicians and the Influence of Four 


72 1571C Rev. Medical Publications on Prescription Writing Practices Modern Medicine 1963 

1571C - The Influence of Medical Journal Advertising on Prescription 

72 Addendum 

Writing -- A Report of Four Interrelated Studies 1962


72 1572D 

Attitudes of Professional Decorators towards Paint, Merchants and 

Manufacturers with Special Reference to I. C. I. and to a Proposed 

Change in the Brand Name "Dulite" I. C. I. Paints Division 1962 

72 1573A Vorschlag zu einer Motivstudie uber After - Shave - Produkte Panteen AG. Basel 1962 

72 1574A 

Propuesta para un Estudio de las Motivaciones en el Marketing y 

la Estrategia Publicitaria de los Chocolates Nestle en Spain Sociedad Nestle A.E.P.A. n.d. 

72 1574B A Progress Report on Nestle Chocolate (Spain) 

Motivational Research Study on the Marketing and Advertising 

Commerical Nestle, S. A. 1962 

72 1574C 

Problems of Nestle Chocolate in Spain 


Nestle A.E.P.A. n.d. 

72 1575A 

Advertising Problems of Richardson Mobile Homes 

A Suggested Motivational Research Study for a Proposed Line of 

Richardson Homes Corporation 1962 

72 1576A 

Soft Drinks 

A Proposal for a Motivational Research Study of the Future Market 

California Packing Corporation 1962 

72 1577A 

Potential for Tunalinks 

Future Potentials for Tunalinks in the Light of Present Consumer 

Dulany Foods, Inc. 1962 

72 1577C 

Attitudes 

Erster Zwischenbericht zu einer Motivstudie uber die 

Verkaufsprobleme von Nil und Nil-Filter Zigaretten der Firma 

Dulany Industries 1962 

73 1578B 

Austria GmbH. Munchen 

Fortschrittsbericht zu einer Motivstudie ueber die 

Verkaufsprobleme von Nil und Nil-Filter Zigaretten der Firma 

DWA Werbeagentur C.P. Wieland 1962 

73 1578B.1 

Austria GmbH, Munchen DWA Werbeagentur C.P. Wieland 1962 

73 1579D Report of a Consumer Panel on Playtex Bras Reach, McClinton & Company, Inc. 1962 

73 1580A A Proposal for a Pilot Motivational Study on a New Filter Cigarette American Tobacco Company 1962 

73 1581A Proposal for a Motivational Research Study for France-Soir France-Soir 1962 

A Proposal for a Motivational Research Study on How to Achieve Regional Radiological Health 

the Full Cooperation of the Medical and Dental Professions to Consultanat Department of Health, 

73 1582A 

assure Maximum Safety in X-Ray Procedures 

Education and Welfare 1962 

1583A - A Proposal for a Motivational Research Study on How to Expand Intercontinental Marketing 

73 Rev. 

the Market for Ames Products 

Services, Limited 1962 

1583A 2nd A Proposal for a Motivational Research Study on How to Expand Intercontinental Marketing 

73 Revision 

the Market for Ames Products 

Services, Limited 1963


73 1584A 

Vorschlag fuer eine Forschungs-Studie der Verkaufs-und- 

Werbeprobleme des "Kurier" 

Schlussbericht zu einer Motivstudie ueber die Verkaufs- und 

beim "Kurier" 1962 

73 1584C 

Werbeprobleme des "Kurier" 1963 

73 1585E Notes on Creative Session on WELA Hosiery 

Summary of Findings on the Comparison of the Two 

Advertisements for Quaker Macaroni and Campbell's Condensed 

Burlington Hosiery Co., Ltd. 1962 

73 1586F 

Soups Crane Advertising Limited 1962 

73 1587D A Pilot Study on Attitudes to Eye Lotion Burnett Nicholson Ltd. 1962 

73 1588A Proposal on Walls Packaging 

Proposal for a Study concerning Voters' Attitudes towards Political 

Wood & Partners Limited 1962 

73 1589A 

Candidates Trust Company of Georgia 1962 

73 1590A Proposal for a Survey of Dentists' Attitudes toward Broxodent 

Current Attitudes of Dentists toward Broxodent -- A Pilot 

E. R. Squibb & Sons 1962 

73 1590D 


Proposal for a Motivational Research Study for the Election 

E. R. Squibb & Sons 1963 

73 1591A 

Campaign of the United Party 

The Circulation and Advertising Opportunities and Problems of 

The New York Post -- A Creative Analysis and Proposal for a 

The United Party 1962 

73 1592A 

1592A - 

Motivational Research Study The New York Post 1962 

73 Rev. Supplement to the New York Post Proposal of June 1962 The New York Post 1962 

73 1593E Summary of Meeting on A. C. Gilbert Geyer, Morey, Madden & Ballard n.d. 

73 1594E Indagine Motivazionale sulla Attuale Situazione Politica in Italia 

Research Study to Determine the Acceptability of the New Rennies 

Centro Italiano Studi e Richerche 1962 

73 1595A 

Packet Nicholas Products Limited 1961 

73 1596E Creative Memorandum on the Market Potential for Premium Bread Tucker Wayne & Company 1962 

73 1597A Consultant Service for Advertising Agencies Napper, Stinton, Woolley Ltd. 1962 

73 1598E MacLeans Tooth Paste MacLaren Advertising Co. Ltd. 1962 

73 1599A 

1599A - 

Playtex Nurser Lynn Baker, Incorporated 1962 

73 

73 1599D 

Rev. Playtex Nurser Lynn Baker, Incorporated 1962 

A Motivational Pilot Study of the Advertising and Product Factors 

involved in the Sale of the Playtex Nurser Lynn Baker, Inc. 1963


73 1601A 

Proposal for a Psychological Research Study on How to Attract 

More Male and Female Workers for the Nordmende Factories Nordmende Company 1962 

73 1602 P.A.'s and Blueprints Gasoline Dealers Esso 1959 

73 1603E Bean-Hole Beans Lennen & Newell, Inc. 1962 

Proposal for a Psychological Research Study on the Role of the DWA Werbeagentur C.P. Wieland 

73 1604A 

Modern Housewife 

Company 1962 

73 1605E 

73 1606A 

73 1606D 

1606D - 

Abstract of 

73 Exec. Sum. 

73 

1606D - Ex. 

Sum. 

73 1607A 

74 1607C 

The Present Climate of Baked Goods Usage -- A Memorandum 

based on the Work of The New York Times Grocery Workshop 

A Proposal for a Motivational Research Study on the Automobile 


Climate in Canada 

The Present Automobile Climate in Canada -- Based upon a Pilot 


Study MacLaren Advertising Co., Limited 1963 

The Present Automobile Climate in Canada -- Executive Summary 

based upon a Pilot Study MacLaren Advertising Co. Ltd. 1963 

The Present Automobile Climate in Canada -- Summary of the 

Main Findings and Practical Applications based upon a Pilot Study 

A Proposal for a Motivational Research Study on the Use of Direct 


Mail Promotion 

A Motivational Research Study on the Use of Direct Mail 

General Motors Photographic 1962 

Promotion General Motors Photographic 1963 

74 1608A A Proposal for a Motivational Research Study on Instant Coffee 

A Proposal for a Motivational Research Study on the Present and 

Hills Bros. Coffee, Inc. 1962 

74 1610A Future Climate affecting Catering and Restaurant Services J. Lyons & Company Limited 1962 

74 1611A 

74 1612B 

74 1612B.1 

Vorschlag zu einer Motivstudie ueber die Deutschen 

Suessmostprodukte und die Psychologischen Voraussetzungen -- 

Einer Deutschen Gemeinschaftswerbung fuer Suessmostprodukte 

Fortschrittsbericht zu einer Motivstudie ueber die Zigarette der 

Association for Sweet Cider 

Products 1962 

Zukunft (1. Stufe der Untersuchung) Brinkmann GmbH 1962 

Fortschrittsbericht zur Zweien Stufe der Studie "Die Zigarette der 

Zukunft" Brinkmann GmbH 1963


74 1612C 

Schlussbericht zur Ersten Stufe der Studie "Die Zigarette der 

Zukunft" Brinkmann GmbH 1962 

74 1612C.1 Memorandum on the Cigarette of the Future 

A Motivational Research Study of the Marketing Possibilities for an 

Brinkmann AG 1963 

74 1613C 

Austrian Beer in the United States of America Hager Gesellschaft K.G. 1962 

74 1614A Proposal for Motivational Research Study on Heinz Baby Food H. J. Heinz Company 1962 

74 1615A Lane Bryant Stores in the South Lane Bryant, Inc. 

New York National League 

1962 

74 1616A A Motivational Research Study for the New York Mets 

A Proposal for a Comprehensive Strategy Review and Motivational 

Baseball Club 1962 

74 1617A 

Research Study on How to Sell More Bata Shoes 

The Demographic Structure of "Ma'ariv" (Evening Paper) 

Bata Shoe Co. 1962 

74 1618E 

Readership n.d. 

74 1619A Pharmaceutical Advertising Club 

Proposal for a Motivational Research Study on the Problems of a 

Long, White Associates 1962 

74 1620A 

New Mouthwash Lever Brothers Company 1962 

1620A Rev. The Present Climate of Mouthwash Use and the Potentials for a 

74 & E 

New Mouthwash 

Preliminary Findings based on an Exploratory Project for a 

Lever Brothers Company 1963 

74 1620E1 

Projected Mouthwash Product by Lever Brothers Lever Brothers Company 1963 

74 1621E Summary of Presentation on Hair Coloring Geyer, Morey, Madden & Ballard 1962 

74 1622E Summary of Presentation on Cosmetic Powder 1962 

74 1623E Summary of Presentation on Suntan Lotion 

Creative Session -- Beauty, Grooming and Hand and Facial 

1962 

74 1624E 

Products MacLaren Advertising Co. Ltd. 1962 

74 1625E Creative Memorandum on Liquor Young & Rubicam, Inc. 1962 

A Research Study of the Relationship of Funerals and Funeral Florists' Telegraph Delivery 

74 1626C 

Floral Tributes 


Analysis, Together with Limited Consumer Testing, of Dr. Allen's Florists' Telegraph Delivery 

74 1626E 

Statement "Flowers can feed the Hungry Heart" 


Survey about Flowers, conducted for Ontario Regional Division, Florists' Telegraph Delivery 

74 1626E.1 

Allied Florists and Growers of Canada, Ontario 

Association 


1962 

74 1626E.2 Airline Travel 

Association 


1962 

74 1626E.3 The Existence of a Dual Market 

Association 1962


The Percentage of Church Funerals to be held in Churches from Florists' Telegraph Delivery 

74 1626E.4 

Nw to 1972 


The L. J. Tolle Letter in Reference to Activities such as The Florists' Telegraph Delivery 

74 1626E.5 

Lutheran Society for Worship, Music and the Arts 

Association 


1962 

74 1626E.6 Gallup Poll Report in relation to the Peak of Religious Revival 

Association 


1962 

74 1626E.7 Proposed FIC Pamphlet-Speech 


"Management's Approach to the Cleargy Program" and All Related Florists' Telegraph Delivery 

74 1626E.8 

Materials 


Memorandum on SAF Materials for an Educational Program to Florists' Telegraph Delivery 

74 1626E.9 

promote the Use of Flowers 

A Proposal for a Psychological Study on Consumer Attitudes 

towards Menstruation, and an Investigation of the Market for a 


74 1627A 

New Brand of Tampon Alan Grossman Ltd. n.d. 

74 1628A Proposal for Pilot Study Penguin Knitting Wools 


Orgatec 1962 

74 1630A 

Marketing Problems of Wearever Pens 

A Motivational Research Study of the Image of WPIX in the New 

David Kahn, Inc. 1962 

74 1631C 

York Metropolitan Area 

A Proposal for a Motivational Research Study on the Present 

Image of The Toronto Globe and Mail among Readers and 

WPIX - TV 1963 

74 1632A 

Advertisers 

A Motivational Research Study of the Present Image of The 

The Globe and Mail 1962 

74 1632C 

Toronto Globe and Mail 

Vorschlag zu einer Motivstudie ueber Tiefkuehlschraenke und die 

Psychologischen Voraussetzungen einer Marketinggerechten 

The Globe and Mail 1963 

74 1634A 

Werbung fuer Tiefkuehlschraenke z. Hd. Von Herrn Gunter Blasé 1962 

74 1635A Broxodent 

A Proposal for a Psychologically Oriented Market Research 

Investigation of Attitudes toward Flying in Comparison to Other 

Forms of Travel (Sea - Road - and Rail). And an Examination of 

Blendax Werke 1962 

74 1636A 

the Publics Opinion of Selected Air Carriers. 

Outline for a Motivational Research Study on the Sales and 

1962 

74 1637A 

Advertising Problems of Tervilor 

Estudio de las Motivaciones en el Marketing y la Publicidad de 

S.A. Viladomiu 1962 

74 1637C 

Tervilor S.A. Viladomiu 1963


75 1638E Burlington Hosiery Sales 


and Sales Potentials of the Schick Krona Double Edge Razor 

Burlington Hosiery Co., Ltd. 1962 

75 1639A 

Blades 

A Proposed Research Outline Plan for Schick Safety Razor 

Schick Safety Razor Co. 1962 

75 1639A.Add 

Company 

The Present Climate of Coffee Usage -- A Report based on the 

Schick Safety Razor Co. n.d. 

75 1640E Work of The New York Times Grocery Research Workshop The New York Times 1962 

75 1641E Guidepost Analysis for a Film on Prestige for C. F. P. 

The Present Climate of Dairy Products -- A Memorandum based 

Campagnie Francaise des Petroles 1962 

75 1642E on the Work of The New York Times Grocery Workshop 



75 1643A 

and Sales of Remington Electric Shavers Remington Rand 1962 

75 1644A 


Merchandising Problems of Remington Portable Typewriters Remington Rand 1962 

75 1645A 

Proposal for a Motivational Research Study of the Potentials and 

Techniques for the Marketing of Socony Paint on the Retail Level 

A Complete Motivational Research Study on behalf of Socony 

Mobil Oil Company 1962 

75 1645C 

(Mobil) Paint Socony Paint Products Company 1964 

75 1646A The Problems of Home Selling 

A Proposal for a Pilot Research Study for M. T. E. Control Gear 

Arrow Associates 1962 

75 1647A 

Limited 

A Proposal for a Study on Consumer Attitudes to Leather to Help 

Provide a Basis for an Advertising Campaign to Counteract a New 

M. T. E. Control Gear Limited 1962 

75 1648A 

Synthetic Leather Allardyce Palmer Ltd. 

The Persian Carpet Trading Co. 

1962 

75 1649A Proposal for a Study on Persian Carpets 

Vorschlag zu einer Motivstudie ueber die Noxcema-Hautcreme 

Ltd. 1962 

und die Psychologischen Voraussetzungen einer 

die Werbeagentur Fritechi & 

75 1650A 

Markstinggerechten Werbung in der Schweiz 

Zimmermann AG 1962 

75 1651A Problems of the Automatic Aerosol Dispenser Products International Inc. 1962 

Proposal for a Pilot Motivational Research Study of the Present VanSant Dugdale and Company, 

75 1652A 

Climate of Nylon Tires 

Inc. 1962


75 1652D Present Time Purchase Motivations 

Textile Fibers Department -- E. I. 

du Pont de Nemours & Co., Inc. 1963 

75 1653A Listening Post Luncheons for the Liqour Industry 

Proposal for a Research Study of the Effectiveness of 

Commercials for Bayer Aspirin and Phillips' Milk of Magnesia 

Esquire Magazine 1962 

75 1654A 

Products 

Proposal for a Study to Determine the Possibilities of Opening a 

Sterling Drug, Inc. 1963 

75 1655A Franchise for Stockings, Bras, and Girdles in Canada 

Proposal for a Pilot Research Investigation of the Potentials of a 

Weil & Aschheim, Ltd. 1963 

75 1656A 

New Type of Beauty Soap Lever Brothers Company 1963 

75 1657A Floor Covering Armstrong Cork Co. Ltd. n.d. 

75 1658A Design Consideration for White Owl Packaging Carl Fink Associates 


1963 

75 1659A The Toronto Daily Star Study 

Interim Report on the Position of the Newspaper in Relation to 

Four In-Home Media as seen by Canadians in Five Canadian 


75 1659B 

Cities 

A Motivational Research Study of the Comparative Profile of the 

Toronto Daily Star/CRF/CDNPA 1963 

75 1659C 

Toronto Star Toronto Star Limited 1963 

The Problems of Scotch Liquor and the Proposed New Light VAT Fletcher Richards, Calkins & 

75 1660A 

69 

Holden, Inc. 1963 

75 1660B Memo on VAT 69 Classic Light 1963 

A Motivational Research Study of the Market Potential for VAT 69 Fletcher Richards, Calkins & 

75 1660C 

Classic Light 

Memorandum on the Problems involving the Ladies' Home Journal 

on a Comparative and Competitive Basis in the Current Magazine 

Holden, Inc. 1963 

75 1661A 

Market 

Proposal for the Possiblity of expanding the Research undertaken 

Ladies' Home Journal 1963 

75 1662A 

in a Pilot Project on Playtex Bras in 1962 International Laytex Corporation 1963 

75 1663A A Proposal for a Pilot Motivational Study on a New Filter Cigarette American Tobacco Company 1963 

75 1663A.1 Proposal for Follow-Up Research on Project Durham American Tobacco Company 1963 

75 1663C.1 Project Durham Phase II -- A Motivational Research Study The American Tobacco Company 1963 

75 1663D A Pilot Motivational Study on a New Filter Cigarette American Tobacco Company 1963 

75 1664A 

Problems involving Beefeater on a Comparative and Competitive 

Basis in the Current Gin Market Particularly and the Liquor Market 

Generally Hicks & Greist, Inc. 1963


75 1666A Memo on Recommendations for Weil & Aschheim, Johannesburg 

A Motivational Research Study of the Problems connected with the 

Sales and Advertising of Lovable Brassieres and Girdles in South 

Weil & Aschheim 1963 

75 1666C 

Africa 

A Psychological Study on the Sales and Advertising Problems of 

Weil and Aschheim Limited 1963 

75 1666.1C 

Burmil Stockings Weil and Aschheim Limited 1963 

76 1667B Fortschrittsbericht zu einer Motivstudie ueber Kemdex Hans Schnupp Werbeberater BDW 1963 

76 1667C Schlussbericht zu einer Motivstudie ueber Kemdex 

Vorschlag zu einer Motivstudie ueber Sanatogen-S und die 


Hans Schnupp Werbeberater BDW 1963 

76 1668A 

Werbung fuer Sanatogen-S Bauer & Cie. 1963 

76 1668C Schlussbericht zu einer Motivstudie ueber Sanatogen 

Zweiter Fortschrittsbericht zu einer Motivstudie ueber die 

Bauer & Cie. 1963 

76 1669B 

Marketing-Probleme der Blendax-Zahnpasta Blendax-Werke 1963 

76 1670A Proposal for a Comparison Product Test of L'Aimant Perfume Coty, Inc. 1963 

76 1671A Proposal for two Panel Sessions to test new Breck Print Ads Reach, McClinton & Company, Inc. 1963 

76 1671A.1 A Proposal for a Validating Study of the Breck Image 

A Pilot Motivational Study of the Consumer Image of the Breck 

Reach McClinton & Company, Inc. 1963 

76 1671D 

Company and its Hair Preparations 

The Present Climate for Dieting in the United States -- A 

Memorandum based on the Work of the New York Times Grocery 

Reach McClinton & Company, Inc. 1963 

76 1672E 

Research Workshop 

A Proposal for a Motivational Research Study on the Potentials for 

the Introduction of an Imported Luxury Cigarette into the American 


76 1673A 

Market 

A Progress Report on the Potentials for a Prestige Cigarette in the 

Brinkmann A. G. 1963 

76 1673B 

American Market Brinkmann AG 1963 

Review and Analysis of The Bank's Television Commercials New England Merchants National 

76 1674E 

presented in conjunction with News Programs 

A Proposal for a Motivational Research Study on the Avenues of 

Bank 1963 

76 1675A 

Potential Growth in the Market for Milk Kenyon & Eckhardt Inc. 1963


76 1676E 

A Creative Memorandum on the Psychology of Marketing Men's 

Toiletries to Men Compton Advertising, Inc. 1963 

A Proposal for a Motivational Research Study on Increasing Public Center for the Study of Democratic 

76 1677A Support for the Center for the Study of Democratic Institutions 

Institutions 1963 

76 1678A Proposal for a Research Study on Bovril Krate/Weinberger, Inc. 1963 

76 1680A Suggestions for Future Research for Total Total Oil Products (G. B.) Ltd. n.d. 

76 1681A Proposal for Pitman-Moore's Novahistine MacManus, John and Adams, Inc. 1963 

76 1681A.Add Research Design for Novahistine Motivation Research Project 

A Summary of Main Findings and Practical Applications on Pitman- 

Pitman-Moore Company and 

MacManus, John and Adams, Inc. 1963 

76 1681B 

Moore's Novahistine MacManus, John and Adams, Inc. 1964 

76 1681C A Motivational Research Study on Pitman-Moore's Novahistine MacManus, John and Adams, Inc. 1964 

76 1681C.Add Addendum to Novahistine Final Report 

Possible Applications of Motivational Research to the Editorial, 

MacManus, John and Adams, Inc. 1964 

76 1682A Circulation and Advertising Sales Problems of The Albertan The Albertan 1963 

76 1683A Pepperidge Farm 

A Proposal and Creative Problem Analysis for a Motivational 

Pepperidge Farm Inc. 1963 

76 1684A 

Research Study of Horn & Hardart Coffee The Horn & Hardart Company 1963 

76 1685C Schlussbericht zu einer Motivstudie ueber Kalzan Bauer & Cie. 1963 

76 1687A A Proposal for a Motivational Strategy Study on Kleenex Kimberly-Clark Corporation 1963 

A Preliminary Research Proposal on the Impact of the Visual The Youngstown Sheet and Tube 

76 1688A 

Communication Program 

Company 1963 

76 1689A 

The "Paper" World of the 1970's -- A Proposal for a Motivational 

Strategy Study on Possible New Consumer Products 

Marketing and Advertising Strategy for the Introduction of Persil 

into the Spanish Market -- Based on a Motivational Research 


76 1690C 

Study Gota de Ambar 1963 

76 1691E Stanback Headache Powders and Pain Relievers Stanback Company, Ltd. 

Miller, Bacon, Avrutis & Simons, 

1963 

76 1692A The Opportunities of the Florida Luxury Condominium 

Inc. 1963


76 1692B 

76 1693A 

76 1693A Sup. 

Memorandum to Firstamerica Development Corp. and Miller, 

Bacon, Avrutis & Simons, Inc. 

A Proposal for a Motivational Research Study designed to create 

New Opportunities for Miami Beach 

A Proposal for a Motivational Research Study designed to create 

New Opportunities for Miami Beach 

Firstamerica Development Corp. 

and Miller, Bacon, Avrutis & 

Simons, Inc. 1963 


Inc. 1963 


Inc. 1963 

A Proposal for a Motivational Research Study on Attitudes toward National Institute for Personnel 

76 1694A South Africa and South Africans to be conducted in Ten Countries 

Proposal for a Motivational Research Study on the Problem of 

Research 1963 

76 1695A 

Furniture Buying The Furniture Promotion Council 1963 

Proposal for a Motivational Research Study of the Impact which Sullivan, Stauffer, Colwell & Bayles, 

76 1696A 

Montclair has made in Two Test Market Areas 

Inc. 1963 

The Impact of Montclair in Two Tests Markets -- A Pilot Sullivan, Stauffer, Colwell & Bayles, 

77 1696D 


Inc. 


1963 

77 1696D Sup. Supplementary Memorandum on New Montclair Advertising 

Inc. 

Firstamerica Development Corp. 

1963 

Memorandum to Firstamerica Development Corp. and Miller, and Miller, Bacon, Avrutis & 

77 1697B 

Bacon, Avrutis & Simons, Inc. 

Simons, Inc. 1963 

A Motivational Research Study of the Present Climate for Land Firstamerica Development 

77 1697C 

Investment 

A Proposal for a Motivational Research Study of the Home 


77 1698A 

Gardener 


Geigy Chemical Company 1963 

77 1699A Position and Future Potential of Blue Cross-Blue Shield 

Vorschlag zu einer Motiv- und Strategieuntersuchung ueber 

"Produkte der Zukunft" auf dem Gebiete der "Energie- und 

Nervenstaerkungsmittel" und die Psychologischen 

Voraussetzungen einer Marketinggerechten Produktionsgestaltung 

Blue Cross-Blue Shield 1963 

77 1700A 

und Werbung Werbeberater BDW 1963


77 1700C 

77 1701A 

77 1702A 

Schlussbericht der ersten Untersuchungsetappe zu einer Motiv- 

und Strategieuntersuchung ueber "Produkte der Zukunft" auf dem 

Gebiet der Freiverkaeuflichen Energie-, Staerkungs-, 

Nervenberuhigungs- und Nervenstaerkungsmittel und die 


Produktgestaltung und Werbung Werbeberater BDW 1964 

Vorschlag zu einer Motivstudie ueber die Psychologischen 

Voraussetzusgen einer Marketinggerechten Werbung fuer 

"Wegwerf-Nikotinfilter" Atelier WEWE 1963 

Vorschlag zu einer Motivstudie ueber die Verkaufs- und 

Werbeprobleme der "Bernischen Tages-Nachrichten" AG Buchdruckerei B. Fischer 1963 

77 1703A Proposal for a Motivational Research Study for La Vie Francaise 

A Proposal for a Strategy Research Study on How to Increase the 

La Vie Francaise 1963 

77 1704A 

Consumption of Beer in Venezuela 

Informe Provisional para La Cervecera Nacional sobre la Zona de 

Cerveceria Nacional 1963 

77 1704B 

Caracas 

Estudio Motivacional sobre Actitudes y Maneras de Sentir de 

Consumidores y Revendedores de Cerveza -- En Relacion a 

Cervecera Nacional 1964 

Mabcas, Publicidades, e Imagenes de la Cervecera Nacional y su Compania Anonima Cervecera 

77 1704C 

Competencia en Venezuela 

Nacional 1964 

77 1705E 

77 1706A 

77 1707A 

77 1708A 

77 1709A 

77 1709B 

77 1710A 

Propaganda Strategy for the Campaign of Dr. R. Leoni (A 

Confidential Report prepared for Accion Democratica Venezuela) Accion Democratica Venezuela 1963 

Contemporary Opportunities and Problems which Members of the Institute for Consumer 

Institute for Consumer Convenience Packaging, Incorporated face Convenience Packaging, 

in terms of Promotion Programming 

Proposal for a Monitoring Service on Problems of the Common 


Market 

A Proposal for a Motivational Research Pilot Study on the 

The Roy Bernard Co. Inc. 1963 

Opportunities for a Cut Flower Service 

A Proposal for a Pilot Survey and a Complete Motivational Study 

Lea Associates 1963 

on Caterpillar Diesel Truck Engines 

Progress Report of a Pilot Study on Caterpillar Diesel Truck 

Caterpillar Tractor Company 1963 

Engines 

A Proposal for a Complete Motivational Study on Berlei Foundation 


Garments Berlei Limited 1963


A Motivational Research Study of the Role and Position of the 


Foundation and Toronto Star 

77 1711C 

Newspapers in City A 

Limited 1963 

77 1712E Psychological Implications of the New York Newspaper Strike 

A Comparison between American and English Cigarette 

1963 

77 1713E 

Advertising Players 1963 

A Motivational Research Memorandum on the Impact of Accutron Sullivan, Stauffer, Colwell & Bayles, 

77 1714E 

and Some of its Ads 

A Proposal for the Motivational Research Study on the Image of 

Matthew Bender & Company and Related Sales Problems of Law 

Inc. 1963 

77 1715A 

Books and Publications 

A Motivational Research Study of the Present and Potential 

Matthew Bender & Company 1963 

77 1715C Position of Matthew Bender in the Law Book Publishing Field 

A Motivational Research Study Progress Report Outline Socony 

Matthew Bender & Company 1964 

77 1716B 

Paints 

A Proposal for a Motivational Research Study on Surf Side 

1963 

77 1717A 

Beverages Arthur R. Mogge, Inc. 1964 

77 1718E Creative Memorandum on Listerine Mouthwash J. Walter Thompson Company 1964 

78 1719A 

Proposal for a Research Study on the Changing Role of the 

American Woman in relation to Cleaning and Cooking Problems Lever Brothers Company 1964 

78 1719E Memorandum on the Changing Role of the American Woman Lever Brothers Company 1964 

78 1720A A Proposal for a Consulting Arrangement 

A Proposal for a Motivational Research Study on the Gubernatorial 


78 1721A 

Candidacy of Fred Dickinson Venn, Cole and Associates 1964 

78 1722A A Proposal for a Motivational Research Study on Corfam 

A Pilot Examination of Class "D" Cigarettes and the Players 3 

Poromeric Products Division -- E. I. 

DuPont de Nemours & Company 1964 

78 1723D 

Brand 

A Motivational Investigation evaluating New Directions in Dulux 

Robert Sharp & Partners n.d. 

78 1724C 

Paint Packaging Imperial Chemical Industries n.d. 

78 1725E A Creative Memo on Bulbs 

A Small Scale Motivational Pilot Investigation into Pipe Smoking 

Robert Sharp & Partners n.d. 

78 1726D 

and Product Choice Robert Sharp & Partners n.d. 

78 1728A Research Proposals for the Distillers Corporation Distillers Corporation n.d. 

78 1731E Magnavox Research Memorandum 'Country of Origin' Test Sales Motivation Ltd. n.d.


78 1732A A Proposal for a Survey for the National Coal Board 

Proposal for a Psychological Study of Consumer Attitudes towards 

National Coal Board n.d. 

Pain and an Investigation of the Market for a New Brand of Smith, Kline & French Laboratories 

78 1733A 

Analgesic 

Ltd. n.d. 

Proposals for Two Surveys into the Pharmaceutical Field for Smith, Kline & French Laboratories 

78 1734A 

Smith, Kline & French Laboratories 

Ltd. n.d. 

A Memorandum on tThree Suggested Types of Research Study Cleveland Petroleum Company 

78 1735A 

for Cleveland Petroleum Company Limited 

Limited n.d. 

78 1736A Proposal for a Research Study on Top Rank Bowling 

Creative Memorandum on the Present State of the Tile Adhesive 

The Rank Organization n.d. 

78 1737E 

Industry in Europe 

Outline of a Proposed Survey on New Product Ideas in the Food 

Nicholls & Clarke n.d. 

78 1738A 

Field 

Some Remarks on the Questions raised on the Contraceptive 

The Nestle Company Ltd. n.d. 

78 1739E 

Research Crane Advertising Limited n.d. 

78 1740A Two Proposals for a Confectionery Survey 

A Pilot Research Survey on a Comparison of the Two Row and 

Jameson's Chocolate Ltd. n.d. 

78 1741D 

Three Row Flip Top Container 

Proposals for Research into Motivational Responses to Gaymel 

Imperial Tobacco Company 1961 

78 1743A 

Paint for Pinchin & Johnson Pinchin & Johnson Associates Ltd. n.d. 

78 1744E Milk Memorandum Crawfords Limited n.d. 

78 1745C What Attitudes Women have towards Knitting Auld & Tilbury 

Duquesne Brewing Company of 

n.d. 

78 1746A A Proposal for a Motivationsl Research Study on Duquesne Beer 

Pittsburgh 

Duquesne Brewing Company of 

1963 

78 1746B A Progress Report of Duquesne Beer 

A Motivational Research Study of the Sales, Promotion, 

Pittsburgh 1964 

Advertising, Packaging and Marketing Problems and Prospects of Duquesne Brewing Company of 

78 1746C 

Duquesne Beer 

A Proposal for a Complete Motivational Research Study on 


78 1747A 

Tourism in New Mexico 1964 

78 1748D The Psychology and Role of the Pub Today and in the Future Charrington United Breweries, Ltd. 1964 

Proposal for a Political Survey on behalf of the Republican Republican Association of Memphis 

78 1749A 

Association of Memphis and Shelby County 

and Shelby County 1964 

78 1750A The Psychological Revolution Jours de France 1963


Proposal for a Motivational Research Study on the Future Sales Warner-Lambert Pharmaceutical 

78 1751A 

and Advertising Strategy of Anahist Products 

Company 

Warner-Lambert Pharmaceutical 

1964 

78 1751B Work-in-Progress Report on Anahist 

Company 1964 

A Motivational Research Study on Consumers' Attitudes toward Warner-Lambert Pharmaceutical 

78 1751C 

Anahist Products 

A Motivational Research Study of Beer Drinking Motivations 

Company 1964 

among Europeans and Africans and Their Implications for South The South African Breweries 

78 1752C 

African Breweries 

Limited 

National Institute for Personnel 

1964 

79 1752G(1) Industrial Man in Southern Africa 

Research 

Teppich-Gemeinschaftswerbung 

Kontaktstelle Werbetechnik 

1961 

79 1753C Bericht zu einer Motivuntersuchung ueber Teppich-Inserate 

Rapport d'une Etude sur L'Opinion des Automobilistes Allemands, 

Hermann Bruder KG 1964 

79 1754C 

Anglais et Italiens sur la Nouvelle Marque Total Compagnie Francaise de Petroles 1964 

79 1755E Creative Memo of Margarine 

A Proposal for a Motivational Research Project on behalf of 

Marvin & Leonard Advertising Co. 1963 

79 1759A 

Winchester-Western Sporting Arms 


Olin Winchester-Western Division 1964 

79 1760A Advertising Strategy for L'Oreal Hair Coloring Products 

A Proposal for a Motivational Research Pilot Study on Increasing 

Cosmair N. Y., Inc. 1964 

79 1761A 

Passenger Traffic on Eastern Air Lines 

Zwischenbericht zu einer Motivstudie ueber den Verkauf von Nylor 

Eastern Air Lines, Inc. 1964 

79 1761B.1 

Brillen Societe des Lunetiers 1964 

79 1762A 

79 1762B 

79 1762B.1 

79 1762C 

Proposition D'Etude des Motifs Concernant les Lunettes Mylor et 

les Conditions Premieres Psychologiques d'une Publicite Axec sur 

le Marche et de Public Relations en France, en Allemagne, en 

Suisse, en Austriche, en Belgique et en Hollande 

Rapport Preliminaire d'une Etude Motivationnelle Concernant la 

Societe des Lunetiers 1964 

Vente des Lunettes 

Zwischenbericht zu einer Motivstudie ueber den Verkauf von Nylor 

La Societe des Lunetiers 1964 

Brillen Societe des Lunetiers 1964 

Rapport d'une Etude Motivationnelle Concernant la Vente des 

Lunettes Nylor La Societe des Lunetiers 1965


79 1763C 

Rapport d'une Etude Motivationnelle Pilote Concernant la Vente 

des Postes de Television des Electrophones et des 

Magnetophones 

Rapport Intermediaire d'une Etude Motivationnelle pour Arthur 

Societe de Diffusion de Radio et de 

Television 1964 

79 1764B 

Martin 

Rapport Final d'une Etude Motivationnelle Concernant la Vente 


79 1764C 

D'Appareils Menagers 

A Motivational Research Study on the British Woman in Today's 

La Societe Arthur Martin 1964 

79 1765C 

Culture for "Woman's Own" 

Produkt- und Werbekonzeption von Persil X fuer den Italienischen 

Markt -- Eine Motivstudie ueber das Waschen und die Waschmittel 

George Newnes Ltd. 1964 

80 1766C 

in Italien 

Proposal for the Use of Teaching Machine Techniques in the New 

Societa Italiana PERSIL S.P.A. 1964 

80 1767A 

Rambler Advertising Campaign Geyer, Morey, Ballard, Inc. 1964 

80 1768TV Test of TV Commercials of Horlicks 

Vorschlag zu einer Motivstudie ueber die Psychologie des 

Deutschen Apothekers und die Psychologischen Voraussetzungen 

Marketinggerechter Werbung und Public Relations fuer Okasa bei 


80 1769A 

Apothekern und Konsumenten 

Propuesta para un Estudio sobre la Imagen de Producto y de 

Marca y la Influencia de las Campanas Promocionales en estas 

Hormo-Pharma 1964 

80 1770A 

Imagenes Promer, S.A. 1964 

80 1771A Sun City Project 

Proposal on How to Train Salesmen of Arthur Martin Kitchen 

The Carland Agency Inc. 1964 

80 1772A 

Appliances 

Proposal for a Research Study on the Relationships between 


80 1773A 

Types of Smokers and Cigarette Brands 

A Motivational Research Study on Smoker Typologies and 

John Player & Sons 1964 

80 1773B 

Cigarette Brand Choice -- Progress Report 

A Motivational Research Study on Smoker Typologies and 

John Player & Sons Ltd. 1964 

80 1773C 

Cigarette Brand Choice 

Player's Supplemental Report -- A Psychological Profile of the 

John Player & Sons Ltd. 1964 

80 1773C.Add 

Embassy Smoker 

Vorschlag zu einer Motivstudie ueber Linde und die 

Psychologischen Voraussetzungen der Optimales Marketing- 

John Player & Son Ltd. 1965 

80 1774A 

Strategie fur Linde Heingefrierer Verbengentur Gunter Blasé 1964


80 1775A 


Pop Capital Records and Record Clubs Grant Advertising 1964 

Etude des Perspectives de Developpement de L'Industrie Syndicat des Fabricants de 

Francaise du Mobilier Metallique Industriel et Commercial (Mise a Meubles Metalliques Industriels et 

80 1776G 

Jour D'Avril 1964) 

A Proposal for a Motivational Research Study to determine the 

Best Editorial Appeals for The Houston Post in relation to 

Commerciaux 1964 

80 1777A 

Competition 


The Houston Post 1964 

80 1778A 

The Horn & Hardart Company The Horn & Hardart Company 1964 

80 1778B Horn & Hardart Progress Report 

Public Attitudes toward Horn & Hardart Company Operations -- A 

n.d. 

80 1778C 


Executive Summary -- Public Attitudes toward Horn & Hardart 

The Horn & Hardart Company 1965 

80 1778C-Ex. 

Company Relations The Horn & Hardart Company 1965 

80 1779A What the typeReader can do for Your Child -- and How to Use It 

A Proposal for a Motivational Research Study on the Advertising 

Typreader Educational Methods 1964 

80 1780A 

Effectiveness of Negro Radio Stations 

Vorschlag zu einer Motivstudie ueber die IBM - Inseraten - 

Bernard Howard & Co. Inc. 1964 

80 1783A 

Kampagne 

Summary of Meeting on Rinse-Away Shampoo and Rinse-Away 

Werbeagentur AWM Gunter Blasé 1964 

80 1781E 

Rinse for Alberto Culver Products J. Walter Thompson Company 

Teppich-Gemeinschaftswerbung 

1964 

Bericht zu einer Motivuntersuchung ueber 3 Teppichetiketten des Kontaktstelle Werbetechnik 

80 1782C 

Materialsiegels 

Proposal for a Research Study on Psychological Segmentation in 

Hermann Bruder KG 1964 

80 1784A 

the Cigarette Market American Tobacco Company 1964 

A Proposal for a Motivational Research Study of Public Attitudes Sporting Arms and Ammunition 

80 1785A 

toward Sporting Arms 

Manufacturers' Institute 1964 

A Proposal for a Motivational Research Study on the Problems of Compania Anonima Cervecera 

80 1786A 

Retailers ans Salesmen of Cervecera Nacional 

A Proposal for a Motivational Research Study on behalf of Royal 

Nacional 1964 

80 1787A 

Portable Typewriters 

Vorschlag zu einer Motivstudie ueber die Voraussetzungen und 

Psychologischen Auswinkungen der Bekaempfung der Karies mit 

Royal McBee Corporation 1964 

80 1788A 

'Anti - Karies - Zuckerwaren' z. H. von Herrn Schneebeli 1964


80 1788C 

Rapport d;une Etude Motivationnelle concernant le Programme de 

Perfectionnement - des Pompistes de la Compagnie Total 

Compagnie Francaise de 

Distribution 1964 

Vorschlag zu einer Vergleichenden Motivstudie in Verschiedenen Werner v. Unwerth, Werbung und 

80 1789A Europaeischen Laendern ueber das Neue Motta - Emblem 

Marketing GmbH 1964 

80 1790F Label Test Duquesne Brewing Company 1964 

Proposal for a Motivational Research Study of French Consumer Batten, Barton, Durstine & Osborn, 

80 1791A 

Attitudes toward Lifebuoy Soap in Canada 

Inc. 


1964 

80 1792A Proposal for a Pilot Study on the "After-Market" for Seat Belts du Pont de Nemours & Co., Inc. 

E. I. Du Pont de Nemours & 

1964 

80 1792C A Psychological Study of the Seat Belt Market 

Company Inc. 1965 

Studie ueber den Gegenwaertigen Amerikanischen Rheinische Gummi- und Celluloid - 

80 1793D 

Spielzeugmarkt 

Fabrik 1964 

Memorandum on the Present Patterns and Procedures Rheinische Gummi- und Celluloid - 

80 1793E characterizing American Toy Manufacturers and Wholesalers 

A Proposal for a Salesman-Driver Training Program for Caterpillar 

Fabrik 1964 

80 1794A 

Diesel Truck Engines Caterpillar Tractor Co. 1964 

80 1795D A Pilot Study on Caterpillar Diesel Truck Engines Caterpillar Tractor Co. 1964 

80 1796E Creative Memorandum on Floor Wax 

A Supplementary Report on the Uses and Psychology of Floor 


80 1796E.1 

Waxes 

A Proposal for a Motivational Research Study on Behalf of Webcor 


80 1797A 

Tape Recorders 

A Proposal for a Motivational Research Study to determine the 

Best Editorial Appeals for The Houston Chronicle in relation to 

Webcor, Inc. 1964 

81 1798A 

Competition 

Vorschlag zu einer Kombinierten Motivstudie und Quantitativen 

Markternebung ueber die Absatzmoeglichkeiten von Ricosta- 

The Houston Chronicle 1964 

81 1799A Jugendschuhen und Rieker-Skistiefeln in der Schweiz 

Erfolgreiche Produktionszweige der Zuknft -- Vorschlag fuer eine 

Motiv- und Strategieunteruchung ueber die Errichtung einer Neuen 

Producktionsfirma auf einer Trendentsprechenden 

Rieker & Co. Schuhfabriken n.d. 

81 1800A 

Produktionszweig in den Schweiz 

Vorschlag zu einer Motiv- und Marketing-Strategieuntersuchung 

ueber die Verkaufs-, Werbe- und Gestaltungsprobleme der 

Rieker & Co. Schuhfabriken 1964 

81 1801A 

Tengelmann-Geschaefte Tengelmann-Zentrale n.d.


81 1801A-Rev 

Vorschlag zu einer Motiv-Untersuchung ueber die Verkaufs-, 

Werbe- und Gestaltuegsprobleme der Tengelmann-Geschaefte 

(Revidiert) Tengelmann-Zentrale 1964 

81 1801C 

Motiv- und Marketing-Strategieuntersuchung ueber die Verkaufs-, 

Werbe- und Gestaltungsprobleme der Tengelmann-Geschaefte Tengelmann-Zentrale 1965 

81 1801F A Preliminary Evaluation of New Packaging Ideas Centrale Tengelmann 

Alfred Steinmann - Werbeagentur 

1965 

BSR / EAAA 1964 

81 1802B Bericht zu einer Motivuntersuchung ueber ARMA 

Vorschlag zu einer Motiv- und Marketing-Strategie-Studie ueber 

Entwicklungsmoeglichkeiten von Neuen Produkten auf dem Papier 

81 1803A 

und Kunststoffmarkt 

Feldmuehle Papier- und 

Zellstoffwerks AG n.d. 

81 1804A 

Vorschlag zu einer Motiv- und Marketing-Strategie-Untersuchung 

ueber die Psychologischen Voraussetzungen einer 

Marketinggerecheten Wernung fuer den Neuen Knirps-Schirm 

Schlussbericht der ersten Untersuchungsetappe zu einer Motivund 

Strategieuntersuchung ueber ein Spezial-Shampoo fuer 

Bremshey & Co. 1964 

81 1805C 

Haarspray-Benuetzer 

A Creative Memorandum on the Buying Preferences of Socially- 

Blendax-Werke 1964 

81 1806E 

Secure People 

A Proposal for a Motivational Research Study on the Psychological 

U. S. News & World Report 1964 

81 1807A 

Segmentation of Medical Doctors Bristol Laboratories 1964 

81 1808B Progress Report on Moussec 

Houssec and the Public - A Motivational Research Study and 

Moussec Ltd. 1964 

81 1808C 

Marketing Strategy Moussec Limited 1965 

A Motivational Research Study of the Cleveland Market for Duquesne Brewing Company of 

81 1809C 

Duquesne Beer 


81 1810A Research Proposals for Findus Limited Findus Limited 1964 

81 1811A Re: A Psychological Survey of Private Telephone Systems 

A Proposal for a Motivational Research Study to Determine How to 

The General Electric Company Ltd. 1964 

81 1812A Increase Readership of The New York Herald Tribune The New York Herald Tribune 1964 

Vertraulich -- Vorschlag zu einer Motivstudie ueber Gueldner- Gesellschaft fur Linde's 

81 1813A 

Traktoren 

Eismaschinen 1964 

81 1814A Proposal for an Image Study of Package Engineering Package Engineering 1964


81 

1814A.Revis 

ed 

81 1814C 

81 1814C.Ex. 

81 1815A 

Revised Proposal for a Motivational Research Study of 

Prospective Advertisers and Current Recipients 

A Motivational Research Study of Package Engineering's Readers 

Package Engineering 1966 

and Advertisers 

A Motivational Research Study of Package Engineering's Readers 

Angus J. Ray Publishing Company 1967 

and Advertisers - Executive Summary 

Proposal for a Motivational Research Study on how the Circulation 

Angus J. Ray Publishing Company 1968 

of The Plain Dealer can be Increased The Plain Dealer 1964 

A Proposal for a Motivational Research Study on the Marketing New England Confectionery 

81 1817A Strategy of New England Confectionery Company (NECCO) 

Company 1964 

Evaluation of an Advertisement for the National Lumber National Lumber Manufacturers 

81 1818F 

Manufacturers Association 

Evaluation of an Advertisement for the Ford Motor Company, Ford 


81 1819F 

Division 

Proposal for a Motivational Research Study on how Webcor can 


Effectively tap the Growing Market for the use of Tape Recorders Webcor/Dormeyer Division -- 

81 1820A 

in Schools 

Proposal for a Psychological Study of Factors affecting New 

Webcor Sales Company 1964 

81 1821A 

Shooters at Winchester Gun Clubs 

Proposal for a Motivational Study of Consumer Attitudes toward 

Olin - Winchester-Western Division 1964 

81 1822A 

Mexicali Beer 

A Motivational Study of Consumer Attitudes toward Mexicali & 

Cerveceria de Mexicali S.A. 1964 

81 1822C 

Suprema Beers Cerveceria de Mexicali S.A. 1965 

81 1822E Creative Memorandum on Mexicali Beer 

Proposal for a Motivational Research Study on the Attitudes of 

Cerveceria de Mexicalie S.A. 1965 

81 1823A 

Women toward the Use of Oral Contraceptives Sudler & Hennessey, Inc. 1964 

81 1824A Proposal for Consulting Agreement Olin - Winchester-Western Division 

Leslie Salt Company - Food 

1964 

81 1825A Proposal for a Motivational Research Study on Leslie Salt 

Proposal for a Psychological Research Study on Spice Island 

Division 1964 

81 1826A 

Brand Spices 

Creative Memorandum on Positive Factors which influence Cigar- 

Leslie Salt Company 1964 

81 1827E 

Smoking Harshe-Rotman & Druck, Inc. 1964 

81 1827E.Add Creative Memo on Cigar Smoking Harshe-Rotman & Druck, Inc. 1965


81 1828F Evaluation of an Advertisement for the Weyerhaeuser Company Weyerhaeuser Company 

Remington Electric Shaver & 

Portable Typewriter Division - 

1964 

81 1829F Evaluation of an Advertisement for the Remington Electric Shaver Sperry Rand Corporation 1964 

Evaluation of an Advertisement for General Electric Company General Electric Company - Radio 

81 1830F 

Radio Receiver Department 

Evaluation of an Advertisement for the New York Life Insurance 

Receiver Department 1964 

82 1831F 

Company 

Evaluation of an Advertisement for the Metropolitan Life Insurance 

New York Life Insurance Company 1964 

82 1832F 

Company 

Evaluation of an Advertisement for E. R. Squibb & Sons 


82 1833F 

(Broxodent Automatic Toothbrush) E. R. Squibb & Sons 1964 

Evaluation of an Advertisement for Aero Mayflower Transit Aero Mayflower Transit Company, 

82 1834F 

Company 

Inc. 1964 

Evaluation of an Advertisement for the Firestone Tire & Rubber The Firestone Tire & Rubber 

82 1835F 

Company 

Evaluation of Advertisement for the Nationwide Insurance 

Company 1964 

82 1836F 

Company Nationwide Insurance Company 1965 

Proposal for a Motivational Research Study of the X-Ray Market in Westinghouse Electric International 

82 1837A 

Venezuela 

Company 1965 

Progress Report on a Research Study of the X-Ray Market in Westinghouse Electric International 

82 1837B 

Venezuela 

Proposal for a Motivational Research Study on the Attitudes and 

Motivations of Consulting Engineers towards the Total Energy 

Company 1965 

82 1838A 

Concept 

Attitudes and Motivations of Consulting Engineers toward the 


82 1838B 

"Total Energy" Concept -- A Progress Report 

Attitudes and Motivations of Consulting Engineers toward the 


82 1838C "Total Energy" Concept -- A Motivational Research Study Caterpillar Tractor Company 1965 

82 1839A Proposal for the Establishment of an Innovator Panel George Newnes, Limited 1965 

82 1840A Proposal for a Motivational Research Study of the Legal Secretary Matthew Bender & Company 

Consul (Commercial - Consulate 

1965 

82 1841E A Creative Memorandum on the Introduction of Beedi in the U. S. 

General of India 1965 

82 1842A A Proposal for a Motivational Research Study on Men's Clothing Hepworths Ltd. 1965


82 1842C 

A Psychological Study of Men's Attitudes towards Clothing and 

Clothing Shops 


Hepworths Ltd. 1965 

82 1843A 

Purchase of Life Insurance Concord Life Insurance Company 1965 

Rapport de Progres d'une Etude Motivationnelle concernant le Presente aux Houilleres du Nord et 

82 1845B Recrutement dans le Bassin du Nord et du Pas de Calais 

du Pas de Calais 1964 

Rapport Definitif d'une Etude Motivationnelle concernant le Presente aux Houilleres du Nord et 

82 1845C Recrutement dans le Bassin du Nord et du Pas de Calais 

du Pas de Calais 

Gensellschaft fur Linde's 

1965 

82 1846A Vorschlag zu einer Motivstudie ueber Gueldner-Traktoren 


Bericht zu einer Motiv- und Marketingstudie ueber Gueldner Gesellschaft fur Linde's 

82 1846C 

Traktoren 


Kritische Stellungnahme zur Okasagold-Broschuere: Das Hormo Pharma, Fabrik Chemisch- 

82 1847E 

Schwache Geschlecht steht seinen Mann 


fuer Potato Chips und die Psychologischen Voraussetzungen 

Marketinggerechter Public Relations in der Schweiz, Deutschland, 

Frankreich, Italien, Oesterreich, Holland, Belgien, Spanien, 

Pharmazeutischer Praparate n.d. 

England, Schottland, Irland, Norwegen, Schweden, Danemark und Regional Potato Chip Institute 

82 1848A 

Finnland 

Vorschlag zu einer Motivstudie ueber das Image des Jenaer 

Glaswerke Schott & Gen. - Die Psychologischen Voraussetzungen 

fur die Bildung einens Homogeneren und Starkeren 

Firmengesichtes und einer Optimalen Marketing- und Public- 

International n.d. 

82 1849A 

Relations-Strategie des Hauses Schott. 

Vorschlag zu einer Motiv- und Makreting-Strategiestudie ueber die 

Jenaer Glaswerk Schott & Gen. n.d. 

82 1850A 

Hurlimann-Biere 

Erster Fortschrittsbericht zu einer Motiv- und Marketing- 

Brauerei Hurlimann AG 1964 

82 1850B 

Strategiestudie ueber die Huerlimann-Biere 

Schlussbericht zu einer Motiv- und Marketing-Strategiestudie 

Brauerei A. Hurlimann AG 1964 

82 1850C 

ueber die Huerlimann-Biere 

Vorschlag zu einer Motiv- und Marketing-Strategiestudie ueber die 

Brauerei A. Hurlimann AG 1965 

Verkaufsprobleme von Unterwaeshce der Interessengemeinschaft Kontaktstelle der 

82 1851A 

"Solitaire" 

Erster Fortschrittsbericht zu einer Motivstudie ueber Okasa - Die 

Interessengemeinschaft "Solitaire" 1964 

Psychologischen Voraussetzungen einer Wirkungsvollen Verkaufs- Hormo-Pharma - Fabrik Chemisch- 

82 1852B 

und Werbestrategie fur Okasa 

Pharmazeutischer Praparate 1964


82 1853A 

Proposal for Testing and Analysis of New Corporate Symbol for 

Leslie Salt Co. Leslie Salt Co. 1965 

Vorschlag zu einer Motiv- und Marketing-Strategiestudie ueber das Hans Schnupp, Werbeberator 

82 1854A 

BAC-Sortiment 

BDW 1964 

Zusatz zum Vorschlag zu einer Motiv- und Marketing- Hans Schnupp, Werbeberator 

82 1854A.Add 

Strategiestudie ueber das BAC-Sortiment 

BDW n.d. 

Erster Fortschrittsbericht zu einer Motiv- und Marketing-Stratgie- Hans Schnupp, Werbeberator 

82 1854B 

Studie ueber das BAC-Sortiment 

BDW 1965 

Schlussbericht zu einer Motiv- und Marketing-Studie ueber das Hans Schnupp, Werbeberator 

82 1854C 

BAC-Sortiment 

Vorschlag zu einer Motiv- und Marketing-Strategiestudie ueber 

BDW 1965 

82 1855A 

Resopal 

Proposal for a Motivational Research Study to Determine how to 

H. Rommler GmbH 1964 

82 1856A 

Motivate Women to Engage in Home Canning Ball Brothers Company Inc. 1965 

82 1856A.1 Research in Action - A Proposal Ball Brothers Company 1965 

82 1856A.2 Research for Marketing Planning - A Proposal Ball Brothers Company 1965 

83 1856C An Evaluation of the Growth Potential for Home Canning 

Vorschlag zu einer Motiv- und Marketingstrategieuntersuchung 

Ball Brothers Co., Inc. 1965 

83 1857A 

fuer WASA-Knaeckebrot Werbeagentur Hans Vetter VAW n.d. 

83 1857C Motiv- und Marketingstrategiestudie fuer WASA-Knaeckebrot 

Vorschlag zu einer Motiv- und Marketing-Strategiestudie ueber den 

Werbeagentur Hans Vetter VAW 1965 

Markenwein Goldener Oktober von der St. Ursula Weingut und Allgauer Alpenmilch 

83 1858A 

Weinkellerei GmbH, Bingen 

Erster Fortschrittsbericht zu einer Motiv- und Marketing- 

Aktiengesellschaft 1965 

Strategiestudie uber den Markenwein Goldener Oktober St. Ursula Allgauer Alpenmilch 

83 1858B 

Weingut und Weinkellerei GmbH Bingen 

Schlussbericht zu einer Motiv- und Marketing-Strategiestudie uber 


den Markenwein Goldener Oktober von der St. Ursula Weingut Allgauer Alpenmilch 

83 1858C 

und Weinkellerei GmbH Bingen 

Proposal for a Research Study on the Relation of Smoker Type to 


83 1859A 

Brand Preference and Life Style - Phase II John Player & Sons 1965 

83 1860A Proposal for a Study of Police-Negro Relations in the City of Detroit Michigan Civil Rights Commission 

Proposal for a Pilot Motivational Research Study on The Office 

1965 

83 1861A 

Division of Manpower, Inc. 

Proposal for a Motivational Research Study on the Role of Radio in 

Manpower, Inc. 1965 

83 1862A 

the Life of the Young French Woman Radio Luxembourg 1965


83 1863A 

Proposal for a Motivational Research Study on the Present Social 

and Economic Political Attitudes, Fears and Expectations of the 

Venezuelan People 

Proposal for a Motivational Research Study on How to Use the 

Moving of Universidad Catolica from the Old Campus to the New 

Dr. Alberto Vollmer -- Ron Santa 

Teresa, C. A. 1965 

Dr. Alberto Vollmer -- Ron Santa 

Teresa, C. A. 1965 

83 1864A One to Increase the Success of the Universidad Catolica 

Proposal for a Pilot Study on Consumer Attitudes on the Major 

83 1865A 

Medical Program Blue Cross-Blue Shield 1965 

83 1865A.2 Research for Marketing Planning - A Proposal Ball Brothers Company 

Remington Electric Shaver & 

1965 

A Proposal for a Consumer Test Program of New Small Typewriter Division -- Sperry Rand 

83 1866A Household Appliances under Remington Brand Name 

Proposal for a Research Study on Air Passenger Traffic and In- 

Corp. 1965 

83 1867A 

Flight Entertainment 

Why People Fly and Don’t Fly and the Role of Inflight 

Inflight Motion Pictures, Inc. 1965 

83 1867D 

Entertainment -- A Pilot Study Inflight Motion Pictures, Inc. 1965 

83 1868A Proposal for Toshiba Company 

An Exploratiory Investigation of Ten Women's Names and Their 

Appropriateness as Spokeswomen for a Line of Baked Goods 

Toshiba Company 1965 

83 1869D 

Products 

A Proposal for a Study of the Development of Symbols & 


83 1870A Vocabulary to be used in Cigarette Advertising and Promotion 

A Study of Symbols and Vocabulary for use in Cigarette 

Carreras Limited 1965 

83 1870C 

Advertising and Promotion Carreras Group Marketing Limited 1965 

83 1871C A Psychological Segmentation of the Cigarette Smoking Market Carreras Group Marketing Limited 1965 

83 1872A 

Cigarettes and Group Ambitions - What British Youth wants out of 

Life Today - A Proposal for a Motivational Research Study 


Carreras Limited 1965 

83 1872C 

Life Today 


Carreras Group Marketing Limited 1965 

83 1872C.1 

Life Today - Quantitative Study 

Proposal for a Motivational Research Study on the Image of Loft 


83 1873A 

Candy Stores Al Paul Lefton, Inc. 1965 

83 1874A Proposal for a Psychological Study of Motivating Salesmen Don Kemper Company, Inc. 1965


83 1875A 


Attitudes toward Disposable Cups and Plates -- Paper, Plastic, 

Paper-Plastic Combinations and "Other Synthetics" Hicks & Greist, Inc. 1965 

Vorschlag zu einer Motiv- und Marketingstrategiestudie ueber Bauer & Die. - Fabrik 

83 1876A 

Eunova 

Vorschlag zu einer Motiv- und Public Relations-Studie ueber das 

Pharmazeutischer Praparate 1965 

Siemens - Projekt Atomkraftwerk Obrigheim am Neckar -- Die Siemens-Schuckertwerke 

Psychologischen Voraussetzungen einer Optimalen Public Aktiengesellschaft z.H. der 

84 1877C 

Relations-Policy 

Hauptwerbeabteilung n.d. 

84 1878A Proposal for a Spice Islands Consumer Motivational Survey 

Proposal for the Development of Basic Principles for Successful 

Leslie Salt Company 1965 

84 1879A 

Motion Picture Advertising 

Proposal for a Motivational Research Study on Creative and Sales 

Charles Schlaifer & Co. Inc. 1965 

84 1880A 

Aspects of Gibson Greeting Cards, Inc. 

Proposal for a Motivational Research Study on Processed Chinese 

CIT Financial Corporation 1965 

84 1881A 

Foods for La Choy Food Products 

Possible Research and Design Job on the Total Line of Welch 

Don Kemper Company, Inc. 1965 

84 1882A 

Products 

Research Study on Air Passenger Traffic and Inflight 

The Welch Grape Juice Co. Inc. 1965 

84 1883B 

Entertainment -- Preliminary Findings 

Research Study on Air Passenger Traffic and Inflight 

Inflight Motion Pictures, Inc. 1965 

84 1884B 

Entertainment Inflight Motion Pictures, Inc. 1965 

Rapport Definitif d'une Etude Motivationnelle concernant le Presente aux Houilleres du Nord et 

84 1885C Recrutement dans le Bassin du Nord et du Pas de Calais 

du Pas de Calais 1965 

84 1886B Non-Flyers Attitude toward Entertainment on Train or Bus Inflight Motion Pictures, Inc. 1965 

84 1887A Proposal on the Attitudes and Motivations of the Present Day Voter Don Kemper Company, Inc. 1965 

84 1887B Preliminary Recommendations based on the American Voter Study 

Progress Report on the Attitudes and Motivations of the Present- 

Don Kemper Company, Inc. n.d. 

84 1887B.1 

Day Voter 

Proposal for a Study of the Attitudes and Motivations of the 


84 1887B.2 

Present-Day Voter Mrs. Benjamin Gilbert 1965 

84 1887C Attitudes and Motivations of the American Voter Don Kemper Company, Inc. 1965 

84 1887C.1 Persuasion Experiments and Practical Applications 

A Proposal on Methodology for the Marketing of a New Form of 


84 1888A 

Deodorant Hicks & Greist, Inc. 1965


84 1889C 

84 1890A 

84 1891A 

Schlussbericht zu einer Motiv- und Marketing-Strategiestudie 

ueber Linde-Heimgefrierer -- Die Psychologischen 

Voraussetzungen einer Optimalen Marketing- und Werbestrategie 

fur Linde-Heimefrierer 


uber "Mon Cheri" und die Neuschaffung eines zweiten 

Erfolgsproduktes unter Berucksichtigung des Bisherigen Ferrero- 

Sortimentes fur die Markte in Italien, Deutschland, Frankreich, 

Belgien, Oesterreich 

Vorschlag zu einer Motiv- und Pr- Strategieuntersuchung fuer die 

P T T ueber das Problem der Nachwuchsrekrutierung und 

Personalbeschaffung 

84 1892C A Research Study of the X-Ray Market in Venezuela 

84 1892C.Sup. Supplementary Memorandum to Westinghouse 

84 1893A 

84 1894A 


ueber die Stellung der DKV Innerhalb der Deutschen Oeffentlichen 

und Privaten Krankenversicherungen 

Gesellschaft fur Linde's 


P. Ferrero & C.S.p.a. Industria 

Dolciaria 1965 

Public Relations Agentur Dr. Rudolf 

Farner 1965 

Westinghouse International 

Company 1965 

Westinghouse International 

Company 1965 

Deutsche Kranken-Versicherungs- 

AG n.d. 

Proposal for a Study of the Buckingham Brand and the Three and 

Six Cigarette Market Carreras Group Marketing Limited 1965 

84 1894C A Study of the Buckingham Brand and the Three and Six Market 

The Buckingham Brand and the Three and Six Market -- A 


84 1894C.1 

Quantitative Study 

Proposal for a Study on the Role of Color, Shape, Design and 


84 1895A 

Names in Cigarette Packaging 

Erster Fortschrittsbericht zu einer Motiv- und 

Marketingstrategiestudie ueber die Herrenhuete -- Die 


Motivpsychologischen Voraussetzungen einer Optimalen 

Verband der Woll- und 

84 1896B Herrenhut-Werbe- und Marketingstrategie in Deutschland 

Schlussbericht zu einer Motiv- und Marketingstrategiestudie ueber 

Herrenhuete -- Die Motivpsychologischen Voraussetzungen einer 

Haarhutindustrie 1965 

Optimalen Herrenhut-Werbe- und Marketingstrategie in 

Verband der Woll- und 

84 1896C 

Deutschland 

Haarhutindustrie 1965


Vorschlag zu einer Motivuntersuchung ueber die Psychologie des Public Relations Agentur Dr. Rudolf 

84 1897A 

Sparens und das Image der Banken 

Vorschlag zu einer Motiv- und Marketingstrategieuntersuchung 

Farner 1965 

84 1898A 

fuer Banago 

Vorschlag zu einer Motiv- une Marketingstrategieuntersuchung 

Werbeagentur Hans Vetter VAW 1965 

84 1899A 

fuer Ronning-Kaffee Team Werbeagentur GWA EAAA n.d. 

84 1899C Motiv- und Marketingstrategie-Studie fuer Ronning-Kaffee 

Bericht zu einer Motiv- und Public Relations-Studie ueber 

Team Werbeagentur GWA EAAA 1965 

Atomkraftwerke -- Die Psychologischen Voraussetzungen eines Siemens-Schuckertwerke 

Optimalen PR-Filmes und der Allgemeinen PR-Policy uber Aktiengesellschaft z.H. der 

84 1900C 

Kernkraftwerkanlagen des Hauses Siemens 

Erster Fortschrittsbericht zu einer Motivstudie ueber Okasagold -- 

Hauptwerbeabteilung 1965 

Die Psychologischen Voraussetzungen einer Optimalen Marketing- Hormo-Pharma - Fabrik Chemisch- 

84 1901B 

und Werbestrategie fur Okasagold 

Schlussbericht zu einer Motivstudie ueber Okasagold -- Die 


Psychologischen Voraussetzungen einer Optimalen Marketing- Hormo-Pharma - Fabrik Chemisch- 

84 1901C 

und Werbestrategie fur Okasagold 

New Products based on "Funny Face" -- A Proposal for a 


85 1902A 

Motivational Research Study Pillsbury Company 

Batten, Barton, Durstine & Osborn, 

1965 

85 1903F Test of an Advertising Campaign 

Inc. 1965 

85 1904E Sexual Attitudes in the United Kingdom -- Today n.d. 

85 1905E A Creative Memorandum on Household Insecticide Tucker Wayne & Company 1965 

85 1905E. Sup. Supplement to Creative Memorandum on Houshold Insecticide Tucker Wayne & Company 1965 

85 1906A Memo to Mexicali Brewery Mexicali Brewery 1965 

85 1906E Memo to Mexicali Brewery Mexicali Brewery 1965 

85 1907A Proposal for a Pilot Study on Packaging and Sales Opportunities 

Creative Memorandum on the Sales and Advertising Problems of 

Philadelphia Dairy Products 

Company - Division of Dolly 

Madison Foods, Inc. 1965 

85 1908E 

Small Loan Departments Lieberman Associates, Inc. 1965 

Proposal regarding Motivation Research and Prediction of RRollway Program - General 

85 1909A 

RRollway Traffic 

American Transportation Corp. 

GT&E Service Corporation 

1965 

Proposal for a Psychological Research Study on Customer (General Telephone & Electronics 

85 1910A Attitudes and Motivations regarding Residential Telephones 

Corp.) 1965


Creative Analysis of MRP Responses to Six "Swan" Commercials -- 

A Test of TV Storyboards for "Swan" Liquid Dishwashing Batten, Barton, Durstine & Osborn, 

85 1911E 

Detergent 

Inc. 1965 

85 1912A American Tourist Travel to Ireland -- A Research Proposal 

Proposal for a Research Study of the Motivating Factors in 

Irish Tourist Board 1965 

85 1913A 

Accident Prevention of the F-104 Lockheed-California Company 1965 

85 1914A Florida Celery Association Botts Advertising, Inc. 1965 

85 1914C A Motivational Research Study on Florida Celery Florida Fresh Produce Exchange 1966 

85 1915A The Black & Decker Mfg. Co. The Black & Decker Mfg. Co. 1965 

85 1916B A Report on Names Don Kemper Company, Inc. 1965 

85 1917A Gerity Dishwasher 

Outline of the Practical Purposes of a Motivational Research Study 

Gerity Gifts, Incorporated 1959 

85 1918A 

on the Unsatisfied Consumer Needs 

Vorschlag zu einer Motivstudie uber das Image der Alitalia in 

Deutschland unddie Psychologischen Veraussetzungen einer 

Union Carbide Corporation 1960 

85 1919A Marktgerechten Werbe- und Public-Relations-Kenzeptien 

Proposal for a Motivational Research Study on Chewing Gum in 

Arcor Werbeagentur n.d. 

85 1920A 

the New York Market 

Proposal for a Psychological Research Study on Dale Carnegie 

Wm. Wrigley Jr. Company 1965 

85 1921A 

Courses Dale Carnegie & Associates, Inc. 1965 

85 1922E Memo on Waddington Playing Cards 1965 

85 1923A 


Advertising Opportunities of American Israeli Shipping Lines Zim Lines 1965 

85 1923C The Sales and Advertising Problems of the Shalom 

Vorschlag fur eine Motiv- und Marketingstrategie-Studie ueber die 

Psychologische Problematik des Sparens sowie des Bausparens 

Verbunden mit einer Analyse der Bausparkassen- 

Zim Lines 1966 

85 1924A 

Gemeinschaftswerbung 

Vorschlag zu einer Motiv- und Marketingstudie uber die Rank 

Deutscher Sparkassenverlag n.d. 

85 1925A 

Xer0x-Kopierautomaten 914 und 813 Rank Xerox GmbH 

Allgauer Alpensilch 

n.d. 


85 1926A Proposal for Ad Tests on Bear Brand 

Bericht uber die Ergebnisse einer Baeren-Marken- 

Anzeigenvorpruefung -- Die Motivpsychologischen 

Voraussetzungen fur eine Optimale Anzeigengestaltung fur Baren- 

85 1926B 

Marke 

Allgauer Alpenmilch 

Aktiengesellschaft 1965


85 1927A Polyflor Proposal W. B. Gunther 1965 

85 1925E Add. Additional Points for the Creative Memo on Cigar Smoking Harshe-Rotman & Druck, Inc. 

National Retail Furniture 

Association on behalf of The 1967 

1965 

Customer Motivations: Buying and Selling Home Furnishings in the Home Furnishings Industry 

85 1928A 

Future -- A Research Proposal 

Conference 1965 

Proposal for a Motivational Research Study on Savings & Loan Geschaftsstelle der Offentlichen 

85 1929A Association (Image, Marketing Trend, Group Advertising) 

Hausparkassen DSGV 

Geschaeftsstelle Geffentliche 

1965 

Final Report on an MRS and Marketing Strategy Study on Building Bausparkassen and Deutscher 

85 1929C 

Savings and Loans 

Proposal for a Motivational Research Study on Sales of Bel 

Sparkassenverlag 1966 

85 1930A 

Cheeses 

Rapport de Progres d'une Etude Motivationnelle concernant le 

Fromageries Bel 1965 

85 1930B 

Bonbel Fromageries Bel 1965 

85 1930C Rapport Definitif d'une Etude Motivationnelle concernant le Bonbel Fromageries Bel 1966 

Proposal for a Motivational Research Study on North-American Centro Italiano Studi di Psicologia 

85 1931A 

Tourism to Italy 

Sales Opportunities for Bovril Powder Concentrate in the American 

Applicata 1965 

85 1932A 

Market -- A Research Proposal Krate/Weinberger, Inc. 1965 

85 1933A 

Proposal for a Projection of the Future for Cigars: Market Growth 

and Opportunities for Philip Morris (A Motivational Research Study) 

Vorschlag zu einer Motiv- und Image-Studie uber die Astor- 

Philip Morris Incorporated 1965 

85 1934A 

Zigarette 

Vorschlag zu einer Motiv- und Marketingstudie uebr Hygiene- 

Papiere -- Die Verbraucherpsychologischen Voraussetzungen fur 

eine Optimale Marketing- und Werbepolicy fur Hygiene-Papiere im 

Haushalt und im Betrieb und fur Neue Produktentwicklungen auf 

Werbeagentur Brullmann + Contini 1965 

85 1935A 

dem Hygiene-Papiersektor. Feldmuehle Aktiengesellschaft 1965 

85 1936E Summary of Recommendations -- Confidential Memorandum 

Proposal for a Motivational Research Study on the Higher-Priced 

Clothing Market for Men in Northern Italy, France, Northern and 

Mexicali Brewery 1965 

85 1937A 

Southern Germany 

Progress Report on the Sales and Advertising Problems of Higher 

Lanificio Cerruti 1965 

85 1937B 

Priced Men's Clothing Lanificio Cerruti 1966


85 

1937B.1 

Add. Addendum Progress Report -- Today's Italian Suit Consumer 

Etude de Motivations sur le Marche du Costume a Prix Eleve en 

1966 

86 1937C 

Allemagne, France et Italie. 

Vorschlag zu einer Motiv- und Marketingstrategiestudie uber die 

Merz-Spezial-Dragees und die Motivpsychologischen 

Voraussetzungen fur eine Optimale Werbung und Promotion der 

Lanificio Fratelli Cerruti 1966 

86 1939A 

Idee "Kosmetik von Innen" Merz & Co., Chemische Fabrik n.d. 

86 1939C 

Motiv- und Marketingstrategiestudie uber die Merz - Spezial - 

Dragees -- Die Motivpsychologischen Voraussetzungen fur eine 

Optimale Werbung und Promotion der Idee "Kosmetik von Innen" 

Primer Informe referente a un Estudio de Estrategia de 

"Marketing" y Motivacion sobre la Introduccion de Camisas Tervilor 

en el Mercado Frances -- Las Condiciones Motivo-Psicologicas 

para una Estrategia Optima de Venta y Propaganda para Camisas 

de Caballero de Procedencia Espanola y de Precio Medio en el 

Firma Merz & Co., Chemische 

Fabrik 1966 

86 1940B 

Mercado Frances. 

Ultimo Informe referente a un Estudio de Estrategia de "Marketing" 

y Motivacion sobre la Introduccion de Camisas Tervilor en el 

S.A. Viladomiu 1966 

86 1940C 

Mercado Frances S.A. Viladomiu 1966 

86 1941A Proposal on Advertising Research for Bourbon Whisky Don Kemper Company, Inc. 

American Cyanamid Company - 

1966 

86 1942A A Research Program on the Breck Image and Products Consumer Products Division 1966 

Basic Hypotheses developed from an Exploratory Study of Hair John H. Breck Division - American 

86 1942C 

Care and Hair Care Products 

Proposal for a Motivational Research Study on New Opportunities 

Cyanamid Co. 1966 

86 1943A 

for Las Vegas Resorts 


Del Webb Enterprises 1966 

86 1944A 

Advertising Problems of Gas Cookers 

Resistance still to be Conquered -- A Motivational Research Study 

The Gas Council 1966 

86 1945C 

of the Broxodent Automatic Toothbrush Est, AESUP 1966 

Vorschlag zu einer Motivpsychologischen Untersuchungs- und OLIVIN Wiesbaden und Hans 

86 1946A 

Testreihe uber die Neue BAC-Rezeptur 

Schnupp, Werbeberater BDW 1966


86 1947A 

Vorschlag zu einer Motivstudie uber das Image des Jenaer 

Glaswerkes Schott & Gen. -- Die Psychologischen 

Voraussetzungen fur die Bildung eines Homogeneren und 

Starkeren Firmengesichtes und einer Optimalen Marketing- und 

Public-Relations-Strategie des Hauses Schott. 

Zwischenbericht zu einer Motivstudie uber das Image des Jenaer 

Jenaer Glaswerk Schott & Gen. 1966 

86 1947B 

Glaswerkes Schott & Gen. Jenaer Glaswerk Schott & Gen. 

Schott - Jenaer Glaswerk Schott & 

1967 

86 1947C Schlussbericht zu einer Motivstudie uber das Image von Schott 

Proposal for a Motivational Research Study on the Image of 

Gen. 1968 

86 1949A 

Lufthansa in North America 

Vorschlag zu einer Motivstudie uber das Image der Lufthansa in 

Deutsche Lufthansa A.G. 1966 

86 1949D 

Nordamerika 

A Motivational Research Study on the Marketing and Advertising 

Opportunities of Lufthansa with Special Attention to its Image in 


86 1949C 

the U. S. Market 

Letter Proposal for an Image Study in Connection with the World 


86 1950A 

Trade Center to be Opened in Tokyo Sociatomic PR Company, Ltd. 1966 

86 1951A Proposal Outline for a Political Study 

Vorschlag zu einer Motiv- und Imageuntersuchung uber die 

Berkaufs-, Werbe- und Gestaltungsprobleme der Firma C. & A. 

Socioatomic PR Company, Ltd. 1966 

86 1952A 

Brenninkmeyer, Dusseldorf 

Motivstudie uber die Psychologische Gestaltungsproblematik einer 

C. & A. Brenninkmeyer GmbH. 1966 

86 1953A 

Tengelmann-Figur 

Vorschlag zu einer Motiv- und Marketingstrategie-Studie uber die 

Herrn Karl Schmitz-Scholl 1966 

86 1954A 

ELNA-Naehmaschinen 

Progress Report on a Motivational and Marketing Strategy 

Tavaro S.A. n.d. 

86 1954B Research Study on "Elna" Sewing Machines in Switzerland 

Bericht zu einer Motiv- und Marketingstrategie-Studie uber die 

Tavaro S.A. 1966 

86 1954C 

ELNA-Nahmaschinen in der Schweiz Tavaro S.A. 

Usiniers Reunis du Nettoyage a 

Sec et de la Teinture pour 

1966 

86 1955A Letter Proposal for a Motivational Research Study on Dry Cleaning 

Rapport de Progres d'une Etude Motivationnelle concernant le 

Confreres 1966 

86 1955B 

Marche de la Teinturerie 

Rapport Definitif d'une Etude Motivationnelle concernant le Marche 

Usiniers Reunis 1966 

86 1955C 

de la Teinturerie Usiniers Reunis 1966


87 1956E 

Evaluation of Names for Merger of Atlas Credit Corp. and Sunset 

International 

Proposal for a Motivational Research Study on Marketing 

1966 

87 1957A 

Opportunities for "Wheatena" Standard Milling Company 1966 

87 1958E Memo on Dale Carnegie Courses 

Vorschlag zu einer Motiv- und Imagestudie uber den Markenwein 

Dale Carnegie & Associates, Inc. 1966 

Goldener Oktober von der St. Ursula Weingut und Weinkellerei Allgauer Alpenmilch 

87 1959A 

GmbH, Bingen 

Bericht zu einer Motiv- und Werbestrategie-Studie uber den 


Markenwein Goldener Oktober der St. Ursula Weingut und 


87 1959C 

Weinkellerei GmbH Bingen 

Vorschlag zu einer Motivstudie uber die Psychologie und die Rolle 


der Barenfigur in der Werbung fur Barenmarke und zu einer 


87 1960A 

Testreihe mit neuen Baren-Entwurfen 

Proposal for a Motivational Research Study on New Marketing 


87 1961A 

Opportunities 

Vorschlag zu einer Werbetest-Untersuchung der Anzeigen- 

Konzeption 1966 des Hauses C+A Brenninkmeyer, bzw. Zu einer 

Motivstudie uber das Problem der "Angebotslosen" 

Gerber Products Company 1966 

87 1962A 

Werbekonzeption C+A Brenninkmeyer 1966 

87 1962A.1 Vorschlag zu einer Motivstudie fur C+A Brenninkmeyer in Essen C+A Brenninkmeyer 1966 

87 1962B 

Zwischenbericht von den ersten Ergebnissen der Motiv- und Image- 

Studie uber die C & A Brenninkmeyer-Geschafte in Deutschland 

Bericht zu einer Motiv- und Imagestudie uber die Situation von C & 

1966 

87 1962C 

A Brenninkmeyer in Essen C & A Brenninkmeyer GmbH 1967 

87 1962C.1 A Motivational Research Study on the Image of C & A Modes C & A Modes, Limited 1967 

A Proposal for a Motivational Research Study of the Men's Hosiery Textile Fibers Department -- E. I. 

87 1963A 

Market 

du Pont de Nemours & Co., Inc. 

Speech by Dr. Ernest Dichter at 

1966 

87 1963D "Soxology" - A Strategy for Stimulating Sock Sales 

Southern Pines, North Carolina 1966 

87 1964C. Ex. 

87 1965A 

Summary of Four Carreras Studies -- New Cigarette Vocabulary, 

British Youth, The 3/6 Market, Psychological Segmentation 1966 

Proposal for a Motivational Research Study on Television 

Television Advertising 

Commercials in Color 

Representatives, Inc. 1966


Psy-Color-Gy -- A Motivational Research Study on Television Television Advertising 

87 1965C 

Commercials in Color 

Psy-Color-Gy -- A Motivational Research Study on Television 

Representatives, Inc. 1966 

1965C Commercials in Color -- Appendix A - How to Make Better Use of Television Advertising 

87 Appendix A 

Color 


1965C Psy-Color-Gy -- A Motivational Research Study on Television Television Advertising 

87 Appendix B Commercials in Color -- Appendix B - Statistical Tables 


87 1966A Letter of Proposal to the Bankers Trust Company Bankers Trust Company 1966 

87 1966A.1 Goals, Strategy, Tactics and Operations - A Memorandum Bankers Trust Company 1966 

87 1966D A Pilot Study of Consumer Loans Bankers Trust Company 1967 

87 1968A Proposal for the World Trade Fair Osaka, Japan, 1970. 

The House of Louis Feder and 

1966 

87 1969A Proposal for a Motivational Research Study on Men's Hairpieces 

Styles Unlimited 1966 

87 1969C A Motivational Research Study on Men's Hairpieces 

Proposal for a Motivational Research Study of Sales, Advertising & 

House of Louis Feder 1966 

87 1970A Rev. 

Promotion Ohrbach's 1966 

87 1970C A Motivational Research Study of Sales, Advertising & Promotion Ohrbach's 1967 

Proposal for a Motivational Research Study on Temporary The Office Division -- Manpower, 

87 1971A 

Employment 

Proposal for a Study to determine the Most Important Reasons for 

"Non-Conversion" - the Failure of Women to Respond to the Full 

Inc. 1966 

87 1972A 

Kit of Material by becoming Club Secretaries 

Proposal for a Study to analyze the Changes which have taken 

place in Recent Years in the Finance Company Industry, and to 

Signet Better Homes Club Plan 1966 

87 1973A 

anticipate what the Future will bring 

Study designed to Provide a Means of Obtaining Publicity for the 


87 1974A 

Newly-Formed Institute of Stockholder Opinion 

Vorschlag zu einer Motiv- und Marketingstrategie-Studie uber die 

Institute of Stockholder Opinion 1966 

87 1975A 

Color Transparency-Amateure 

Erster Bericht zu einer Motiv- und Marketingstrategie-Studie uber 

Agfa-Gevaert AG. 1966 

87 1975B 

das Farb-Fotographieren in Deutschland 

Zweiter Bericht zu einer Motiv- und Marketingstrategie-Studie uber 

Agfa-Gevaert AG Photofabriken 1966 

87 1975C 

das Schmalfilmen in Deutschland 

Motivating the Driveway Salesman to Higher Standards of 

Agfa-Gevaert AG. Photofabriken 1966 

87 1976A 

Performance Tidewater Oil Company 1966


87 1977E Creative Memorandum on the U. S. Tampon Market 

Beecham Toiletry Division of 

Beecham Group Limited 

E. I. Du Pont de Nemours & 

1966 

87 1978A Proposal for a Study on the Young Men's Market 


Down with the Barriers -- The Continuation of The Peacock E. I. Du Pont de Nemours & 

88 1978C 

Revolution 


88 1978D "Down with the Barriers" The Peacock Revolution Continues 

Who are the Real Car Salesmen? An Analysis of Buying 

Speech by Dr. Ernest Dichter 1967 

88 1979D 

Influences in the Purchase of Automobiles 

Proposal for a Motivational Research Study on the Sale and 

1966 

88 1980A 

Advertising Problems of Arnel in Germany 

Bericht zu einer Motiv- und Werberstudie uber ARNEL in 

AMCEL 1966 

88 1980C 

Deutschland AMCEL Co. mbH. 1967 

88 

1980C Ex. 

Sum. 

Summary of Our Major Findings and Recommendations from a 

Motivational Research & Advertising Study on Arnel in Germany AMCEL GmbH 1967 

88 1981E Institutional Advertising for Glass Containers in the United States Troost Werbeagentur 1966 

Vorschlag fur eine Motivstudie uber die Tela Dinner Papierfabrik Balsthal bzw. Fur die 

88 1982A 

Zellstoffwatteservietten 

Bericht zu einer Motivstuad Marketingstrategie-Studie uber Tela 

Werbeagentur Brullmann & Contini 1966 

88 1982C 

Dinner Papierfabrik Balsthal 1966 

Refrigeration Appliances and Customer Motivations -- A Research Appliance Division of American 

88 1983A 

Proposal 

Motors Corporation 

Appliance Division of American 

1966 

88 1983C Refrigeration Appliances and Customer Motivations 


Motors Corporation 1966 

88 1984A 

Advertising Opportunities of Japan Air Lines Japan Air Lines 1966 

1984A Proposal for a Motivational Research Study on the Sales and 

88 Addendum 

Advertising Opportunities of Japan Air Lines 

Proposal for a Motivational Research Study of Exterior Paints 

Japan Air Lines 1966 

88 1985A 

Merchandising 

Motivational Research on Exterior Paints Sales in Sears Roebuck 

DeSoto Chemical Coatings, Inc. 1966 

88 1985C 

Stores 

Proposal for a Pilot Motivational Research Study of Central 

DeSoto Chemical Coatings, Inc. 1967 

88 1986A 

Vacuum Cleaning The Black & Decker Mfg. Co. 1966


88 1987D 

Motiv- Leitstudie uber das Berufsbild des Laboranten und das 

Image der J. R. Geigy AG als lehr - und Arbeitsort 

J. R. Geigy AG, Propaganda- 

Abteilung 1966 

88 1988B Etude de Motivation Belgique "Image de Marque Renault" Centre Belge D'Etude de Marches 

Centre Belge D'Etude de Marches 

1966 

88 1988C Etude de Motivation Belgique "Image de Marque Renault" 

Vorschlag zu einer Verpackungstest-Studie fur Opilca in 

S.A. 1966 

88 1989A 

Frankreich und Italien 

Vorschlag zu einer Motiv- und Verpackungs-Studie fur Pilca in 

Firma OLIVIN 1966 

88 1989A.1 


Proposal for a Motivational Research Study on Temporary 

Firma OLIVIN 1966 

88 1990A 

Employment 


Kelly Services, Inc. 1966 

88 1991A 

Advertising Opportunities of Chicken Delight Tilds and Cantz, Inc. 1966 

88 1992A Proposal for a Motivational Research Study of the Pediatricians Bristol Laboratories 1966 

88 1992C A Motivational Research Study of the Pediatricians 

Proposal for a Motivational Research Study of Health Insurance 

Bristol Laboratories 1967 

88 1993A 

Trading Stamps Marshall John and Associates 1966 

88 1994A 7-Eleven Stores of the Southland Corporation 

Plans, Strategy, Tactics and Operations -- Prospect: The 

1966 

88 1994A.1 

Southland Corporation Frank Gianninoto & Associates 1966 

1994D A Pilot Motivational Research Study -- Volume I - Company Names 

88 Volume I 

and Images The Southland Corporation 1967 

1994D A Pilot Motivational Research Study -- Volume II - Barriers and 

88 Volume II 

Bridges to Increased Sales of Dairy Products The Southland Corporation 1967 

1994D A Pilot Motivational Research Study -- Volume III - The Retail 

88 Volume III 

Storse 

Confidential Proposal for a Motivational Research Study on the 

The Southland Corporation 1967 

89 1995A 

NASA Program The Boeing Company 1966 

1995A Confidential Proposal for a Motivational Research Study on the 

89 Revised 

NASA Program 

Product and Package Tests for an Imported Deluxe Beer in United 

The Boeing Company 1966 

89 1996A 

States Markets -- A Research Proposal 

Proposal for a Motivational Research Study on Advertising and 

International Industrial Design 1966 

89 1997A 

Store Promotions of Textile Products in Germany Amcel Europe S.A. 1966


89 1998A 

Proposal for a Motivational Research Study of Pharmaceutical 

Company Images 

A Motivational Research Study of Pharmaceutical Company 

Ciba Pharmaceutical Company 1966 

89 1998C 

Images Ciba Pharmaceutical Company 1967 

89 1999C Cours D'Instruction Programmee pour Pompistes "Total" n.d. 

89 2001A 

Vorschlag fur eine Motivpsychologische Analyse des Flugservice 

unter besonderer Berucksichtigung des Lufthansa-Borddienstes 

Bericht zu einer Motivstudie uber den Flugservice unter 

Deutsche Lufthansa AG 1966 

89 2001C besonderer Berucksichtigung des Lufthansa-Borddienstes 

Verbraucher- und Werbepsychologische Ueberlegungen zum 

Deutsche Lufthansa AG 1967 

89 2002E 

Thema "Schwarzer Kater" 1966 

89 2003A Proposal Letter for Ad Tests for Fromageries Bel Fromageries Bel 1966 

89 2003C Rapport sur une Serie de Tests D'Annonces pour Bonbel 

Proposal for a Motivational Research Study of Sewing Machines in 

Fromageries Bel 1966 

89 2004A 

the United States 

A Motivational Research Study of Sewing Machines in the United 


89 2004C 

States Tavaro S.A. 1967 

89 2005A Vorschlag zu einer Motiv-Leitstudie uber Dujardin Imperial Werbeagentur Troost KG. 1966 

89 2005C Bericht zu einer Motivleitstudie uber Dujardin Imperial Werbeagentur Troost KG. 1966 

89 2006C Schlussbericht uber den Pre-Test fur IPEX 67 

The Role played by Primary and Secondary Packaging in 

Benzin & Petroleum AG und fur die 


89 2008A 

Beverage Purchasing Decisions 

Aide - Memoire "Laboratoire de la Mode" organise par Jours de 

Meldrum & Fewsmith, Inc. 1966 

89 2009A 

France avec le Concours de M. Ernest Dichter Jours de France 1966 

89 2010E Bidette 

Proposal: A Motivational Study of the Factors which Influence the 

Purchase and Non-Purchase of "All Pure Wool" Products among 


89 2011A 

Women 

"The Wool Gap" A Psychological Study of Women's Attitudes 

International Wool Secretariat 1966 

89 2011C 

towards Wool International Wool Secretariat 1966 

89 2012E MRP Report to Miles Laboratories Miles Laboratories 1957 

Vorschlag zu einer Motivstudie uber das Image der A.G. der A.G. der Gerresheimer 

89 2015A 

Gerresheimer Glashuttenwerke 

Glashuttenwerke 1966


89 2016A 

89 2017A 

89 2017A Rev. 

2017A.1 

89 Rev. 

89 2017C 

89 2017C Ex. 

89 2018A 

Proposal to Study Hepworth Limited's Sales Training Programmes 

with an Eye toward Determining whether some Modern 

Techniques could be Introduced to insure Greater Success 

Proposal for a Motivational Research Study on Why People grow 

Hepworth Limited 1966 

Flowers and Why Not 


George J. Ball, Inc. 1966 





Fifteen Opportunities for George J. Ball, Inc. -- A Motivational 


Research Study George J. Ball, Inc. 1967 

The Carefree World of Jiffy Plants (The Petunia and the 

Psychologist) -- (Original Title: Fifteen Opportunities for Geo. J. 

Ball, Inc.) An Executive Summary George J. Ball, Inc. 1967 

Motivating the Driveway Salesman to Higher Standards of 

Performance British American Oil Company 1967 

89 2019A Vorschlag zu einer Motiv- und Marketingstudie uber Cementit 

Proposal: A Motivational Research Study of the Factors which 

Merz & Benteli AG und 


89 2020A 

Influence the Use and Non-Use of Barclaycards 

Vorschlag fur eine Motivpsychologische Image-Analyse der Firma 

Charles Barker and Sons Ltd. 1966 

90 2021A 

Agip 

Proposal: A Motivational Study into the Unfulfilled Needs of 

Werbeagentur Troost KG. 1966 

90 2022A 

Today's Homemaker Pritchard, Wood and Partners Ltd. 1966 

90 2022C A Motivational Study of the Unfulfilled Needs of Today's Housewife 

Proposal for a Motivational Research Study as an Initial Step in 

Pritchard Wood and Partners Ltd. 1967 

90 2023A 

Design Consideration for White Owl Packaging 1963 

90 2024A Letter Proposal to Crosse, Moors et Warot 

Bericht zu einer Leitstudie uber die Markt - bzw. 

Crosse, Moors et Warot 1966 

Motivpsychologischen Voraussetzungen einer Neuen 


90 2025C Nahrungsmittel - Produktlinie fur Altere und Alte Konsumenten 

Proposal for a Pilot Motivational Research Study on Community 


90 2026A 

Antenna Television CBS, Inc. 1967


90 2026C A Motivational Research Study of Community Antenna Television 

How to Motivate Safer Driving -- A Proposal for a Motivational 

Columbia Broadcasting System, 

Inc. 1967 

90 2027A 


A Creative Memorandum on the Psychology of Breakfast and 

Jones & Laughlin Steel Corp. 1967 

90 2028E 

Cereals Leo Burnett Company, Inc. 1967 

Proposal for a Motivational Research Study on the Attitudes of Cambridge Research and 

90 2029A 

Women toward New Approaches to Contraception 

Proposal for a Motivational Research Study on Security Boxes for 

Development Group 1967 

90 2030A 

the Home Sears/DeSoto 1967 

90 2031C Bericht zu einer Motiv- und Imagestudie uber Gervais 

Bericht zu einem Namenstest fur Aluminium - Haushaltfolie -- Die 

Motiv- und Marktpsychologischen Voraussetzungen fur einen 

Produkt- und Sprachadaequaten Markennamen fur den EWG- 

Marktraum, sowie einige Zusatzliche Generelle 

Gervais AG 1967 

90 2033C 

Verbrauchereinstellungen zu Alufolien. Schweizerische Aluminium AG 1967 

90 2034C Bericht zu einer Motiv- und Marketingstudie uber Praparat X 

Proposal for a Study for the Chase Manhattan Bank in preparing 

CIBA Aktiengesellschaft 1967 

90 2035A 

its Operations in Nassau and Westchester Counties 


Chase Manhattan Bank 1960 

Research Study on Increasing the Sales of Remington Rand Office Systems-Photo Records Division -- 

90 2036A 

Typewriters 

Vorschlag fur eine Motivspsychologische Analyse des Bahlsen 

Remington Rand Corp. 1961 

90 2037A 

Markenbildes H. Bahlsens Keksfabrik KG n.d. 

Proposal: A Motivation Study - New Product Testing among Catering Food Services Division -- 

90 2038A 

Caterers 

Vorschlag zu einer Motiv- und Marketingstudie uber Dunkelbiere -- 

Die Konsumenteneinstellungen zum Dunklen Bier und die 

Marktpsychologischen Voraussetzungen fur eine Erfolgreiche 

Alfred Bird and Sons Limited 1967 

90 2039A 

Promotion der Dunkelbiere Brauerei Hurlimann AG 1967 

90 2039C Bericht zu einer Motiv- und Marketingstudie ueber Dunkelbier Brauerei A. Hurlimann AG 1967 

2040A Vorschlag zu einer Motivstudie uber das Image der Hurlimann - 

90 Revised 

Lagerbiere 

Bericht zu einer Motivstudie ueber das Image der Huerlimann- 


90 2040C 

Lagerbiere Brauerei A. Hurlimann AG 1967 

90 2041A Typology of Car Buyers Kenyon & Eckhardt Inc. 1967


90 2042C 

Survey to examine the Attitude of the Reader to the "DAVAR" 

Newspaper 1967 

90 2043C Acrilan 1966 

90 2044E Memo on Laura A/S Laura Reklame & Marketing 1967 

Proposal for a Motivational Research Study on the Greater Use of Minister of Finance -- Republic of 

90 2045A 

the Irish Language -- Confidential and Personal 

Ireland 1967 

A Motivational Research Study for the Greater Use of the Irish Minister of Finance -- Republic of 

90 2045C 

Language 

How New York City's Presbyterians define the Issues -- A Proposal 

Ireland 1968 

91 2046A 

for a Motivational Research Study 

Proposal: A Quantitative, Motivational Study of the Factors that 

Influence the Purchase of Womenswear; Specifically the Role of 

Leonard G. Styche and Associates 1967 

91 2047A 

Fibres 

Proposal: A Motivational Research Study into Young People's 

International Wool Secretariat 1967 

91 2048A 

Attitudes towards Current Bank Accounts Pritchard Wood and Partners 1967 

91 2048C Report: Motivating Young People towards Current Account Usage Pritchard Wood and Partners Ltd. 1967 

91 2049A Proposal re: Droste Chocolate in France 

La Compagnie des Agents de 

1967 

91 2050A Letter Proposl re: Study on Paris Stock Exchange 

How to Introduce a New Drug to the Medical Profession -- An 

Change 1967 

91 2051C 

Exploratory Motivational Research Study 

The Psychology and Motivations of Shaving -- A Creative 

Bristol Laboratories 1967 

91 2052E 

Memorandum Leo Burnett Company, Inc. 1967 

91 2053E Creative Memorandum on Dog Food Carnation Company 1967 

91 2054C A Motivational Research Study on the Image of C & A Modes C & A Modes, Limited 1967 

91 2054C.1 

91 2055C 

91 2056A 

91 2057A 

91 2057B 

Creative Memorandum: Impressions and Recommendations 

concerning the Physical Lay-Out of the West End C & A Stores 

Bericht zu einer Motiv- und Werbestudie uber Merz-Spezial- 

C & A Modes Ltd. 1967 

Dragees und Sevilan Lind 

Japanese Cosmetics in the United States -- A Proposal for a 

Merz & Co., Chemische Fabrik 1967 


Proposal for a Motivational Research Study on Fireproof Storage 

Reach, McClinton & Company, Inc. 1967 

Systems for Personal Papers and Business Records 

Progress Report on a Motivational Research Study of Fireproof 

Sears/DeSoto 1967 

Storage Systems for Personal Papers and Household Records Sears/DeSoto 1968


91 2057B.1 

Introduction to a Progress Report on a Motivational Resesarch 

Study of Fireproof Storage Systems for Personal Papers and 

Household Records 

Final Report on a Motivational Research Study of Fireproof 

Sears/DeSoto 1968 

91 2057C Storage Systems for Personal Papers and Household Records Sears/DeSoto 1968 

91 2058E A Creative Memorandum on Oranges as Snacks 

"Saab" Automobiles in the United States -- A Proposal for a 


91 2059A 


Letter Proposal for Study on Increasing Sales of various 

J. M. Mathes Advertising Agency 1967 

91 2060A 

Proprietary Drugs in French Market 

Notes on Creative Session with Dr. Ernest Dichter February 20, 

1967 in Philadelphia -- Subjects: Beneficial Finance Company, 

Laboratoires Cetrane 1967 

91 2061E 

York Air Conditioning, Champale Al Paul Lefton Company, Inc. 1967 

91 2062A 

91 2063A 

91 2063C 

91 2064A 

91 2064C 

91 2065A 

Proposal for an MRS and Marketing - Strategy Study on Shopping Beratungsgesellschaft fur 

Centers in General and the Elbe-Shopping-Center in Particular 

Vorschlag zu einer Motiv- und Marketingstrategiestudie uber die 

Einstellung zum Nahen und zur Nahmaschine in Holland und in 

Gewerbebau m.b.H. 1967 

Flandern 

Final Report on a Study about "Elna" Sewing Machines in Holland 

Tavaro SA, Genf 1967 

and Flemish Belgium 

Proposal for a Motivational Research Study on the Market and 


Image Position of Lufthansa in Japan 

A Motivational Research Study for Lufthansa aimed at increasing 


Airline Sales in Japan for Travel to and from Europe Deutsche Lufthansa AG 1967 

Vorschlag zu einer Motiv- und Marketingstrategiestudie uber Centraal Bureau Van De 

Hollandisches Gemuse und Obst in Deutschland 

Tuinbouwveilingen in Nederland 1967 

92 2066A Report: Motivating Young People towards Current Account Usage 

Proposal for a Motivational Research Study on the Image of Air 

Pritchard Wood and Partners Ltd. 1967 

92 2067A 

France among American Transatlantic Passengers 

Motivating the Paint Salesman to Higher Standards of 


92 2068A 

Performance Sears/DeSoto 1967 

Exploring the Potential Market for a New Product -- A Research Armour Grocery Products 

92 2069A 

Proposal 

Company 1967 

92 2070A A Research Proposal to Elizabeth Arden Salons Elizabeth Arden Sales Corporation 1967


92 2071A 

Proposal for a Research Study on the Motivations of American 

Industrialists and Businessmen in their Long-Range Planning Mr. Martin 1965 

92 2072A Vorschlag zu einer Motiv- und Imagestudie uber Zyma SA, Nyon Zyma SA, Nyon 1967 

92 2072C Bericht zu einer Motiv- und Imagestudie uber Zyma SA, Nyon 

Vorschlag zu einer Motiv- und Marketingstudie uber 

Zyma SA, Nyon 1967 

92 2073A Haushalteinwickler, Speziell Alufolien, in Deutschland 

Motiv- und Marketingstudie uber Haushalteinwickler, Speziell 

Schweizerische Aluminium AG 1967 

92 2073C 

Alufolien in Deutschland 

A Motivational Exploration into the Salesmen's Training 

Schweizerische Aluminium AG 1967 

92 2074C 

Programme 

Proposal for Momtivational Research on the Image of an 

Hepworths Limited 1967 

92 2075A 

Employment Agency 

Problems faced by Sunbeam in connection with the Advertising of 

Alfred Marks Bureau Limited 1967 

92 2076A 

Electric Shavers Sunbeam Corporation 1967 

92 2078A 

Proposal for a Motivational Research Study on the Sale and Image 

Opportunities of Investors Overseas Services in Germany 

A Motivational Research Study on the Foundation Garment Market 

1967 

92 2079C 

in the United Kingdom 

Proposal for a Motivational Research Study on the Specific and 

Current Needs of the CATV Industry in General and TelePrompTer 

Corsets Silhouette Ltd. 1967 

92 2080A 

Corporation in Particular TelePrompTer Corporation 1967 

Publickumsbefragung ueber das Projekt einer Luftkissen- Die Studiengruppe fur ein 

Hochschnellbahn in der Schweiz (Bericht zu einer 

Schweizerisches 

92 2081C 

Verkehspsychologischen Motivstudie) 

How to Introduce a New Laundry Detergent with Germicidal Action - 

Hochschnellbahnprojekt n.d. 

92 2082A 

- A Proposal for a Motivational Research Study Don Kemper Company, Inc. 1967 

92 2082C How to Introduce "Gertrude" 

Test-Marketing "Cherish" in Grand Rapids: Problems and 

DeSoto, Inc. 1967 

92 2082C.1 

2082C.1 

Opportunities for a New Laundry Detergent DeSoto, Inc. 1967 

92 Addendum Call Reports 1967 

92 2083E Memorandum on the Catalan Language n.d. 

How to Introduce Childcraft into the German Market -- A Proposal Field Enterprises Educational 

92 2084A 


Corporation 1967


92 2085A 

Proposal for an MRS on a New Line of Convenience Foods (K- 

Kost) for People "Eating Out" Allgauer Alpenmilch A.G. 1967 

Bericht zu einer Motivstudie ueber eine Neue K-Kost-Linie fuer Allgauer Alpenmilch 

92 2085C 

Beruflich Bedingtes Auswaertsessen 

Proposal for a Study on BP's Planned "Operation BP-Car-Racing 


92 2086A 

Calendar" "BP" - Benzin & Petroleum A.G. 1967 

Proposal for a Study on the Image of Tivoli and its Marketing and Tivoli Schokoladen- & 

92 2087A 

Advertising Strategy 

Zuckerwarenfabrik AG 1967 

Bericht zu einer Motiv- und Marketingstudie fur Tivoli 

Schokoladen- und 

92 2087C Produktprogramm, Werbe- und Imagestrategie von Tivoli Zuckerwarenfabrik A.G. Tivoli 

General Motors Suisse S.A. and 

1967 

92 2088A Proposal for an Ad Test on Vauxhall Viva 

Brullmann & Contini Agency 

General Motors Suisse S.A. and 

1967 

92 2088F Bericht zu einem Anzeigentest fur Vauxhall Viva 

Proposal for a Motivational Research Study on Fluoridated 

Brullmann & Contini 1967 

92 2089A 

Toothpaste 

Bericht zu einer Motivstudie im Bereich der Zahnpflege und der 

Sunlight Marketing Division 1967 

92 2089C 

Fluorhaltigen Zahnpasten Sunlight Marketingabteilung 1967 

92 2090F Produkt-Test mit Placentubex Schaum-Maske 

Sales Problems and Opportunities for C. A. T. V. in New York City 


92 2091A 

and Eugene, Oregon -- Two Research Proposals TelePrompTer Corporation 1967 

The Modern Retailing Environment and Shopping Motivations -- A Muzak - A Division of Wrather 

92 2092A 

Research Proposal 

The Selection of a Carrier by Airline Flyers -- A Proposal for a 


92 2093A 


A Pilot Study in Depth of Sales and Advertising Problems -- A 

Trans World Airlines Inc. 1967 

92 2094A 

Motivational Research Proposal Texas Electric Service Company 1967 

2094A - A Pilot Study in Depth of Company Image and Public Relations -- A 

92 Revised 

Motivational Research Proposal 

How to Build a More Compelling Image with Residential 

Texas Electric Service Company 1967 

92 2094D 

Customers -- A Pilot Study 

Proposal for a Motivational Study & Product Analysis on "Gervais- 

Texas Electric Service Company 1968 

92 2095A 

Suisse" Gervais A.G. 1967 

93 2095C Motivpsychologische Produkt-Analyse fur Gervais-Suisse Gervais AG 1967 

Proposal for an MRS on the Image of the City of Vienna and an The Administration of the City of 

93 2096A 

Effective Public Relations Program 

Vienna, Austria 1967


93 2097A 


Advertising Opportunities of the Korman Corporation 

Vorschlag zu einer Motivstudie uber die Probleme der 

The Korman Corporation 1967 

93 2098A 

Umstandskleiner C. & A. Brenninkmeyer GmbH. 1967 

93 2098C Psychology and Motivations of the Pregnant Woman C & A Brenninkmeyer GmbH 1967 

93 2099A "Die Frau um 40" Vorschlag zu einer Motivstudie 

Bericht zu einer Motivstudie ueber die Unbefriedigten 

C. & A. Brenninkmeyer GmbH 1967 

93 2099C 

Modebeduerfnisse der "Frau um 40" C. & A. Brenninkmeyer GmbH 1968 

93 2099C.1 Unsatisfied Fashion Needs of the Woman Around 40 

Sales Problems and Opportunities for CATV in Eugene, Oregon -- 

n.d. 

93 2100A 

A Research Proposal 

Proposition d'une Etude Motivationnelle concernant le Fromage 

Francais en Suisse et L'Axe de Publicite Psychologique pour Le 

TelePrompTer Corporation 1967 

93 2101A 

Tartare et Caprice des Dieux Fromagerie Bongrain 1967 

93 2101C 

Compte-Rendu d'une Etude de Strategie Motivationnelle et de 

Marketing au Sujet du Fromage Francais en Suisse et L'Axe de 

Publicite Psychologique pour Le Tartare et Caprice des Dieux 

Proposal for a Motivational Research Study on "Fortifying" 

Fromagerie Bongrain 1967 

93 2102A 

Preparations for Children 

Bericht zu einer Motiv- und Marketingstudie uber Starkungsmittel 

Zyma S.A. 1967 

93 2102C 

fur Kinder (Projet Nezy) 

Vorschlag zu einer Qualitativen Umfrage bei Automobilisten und 

Tankstellenhaltern uber die Sonderaktion "Verbilligte Artikel im BP- 


93 2103A 

Autoshop" 

Bericht zu einer Qualitativen Umfrage uber die BP - Sonderaktion 

BP Benzin & Petroleum AG 1967 

93 2103C 

"Sie tanken - Wir danken." 

Vorschlag fur eine Motivpsychologische Produkt-Analyse uber 

BP Benzin & Petroleum AG 1968 

93 2104A 

Butter Gervais AG 1967 

2104A. Vorschlag fur eine Motivpsychologische Produkt-Analyse uber 

93 Revised 

Butter Hueck & Cie 1968 

93 2104C Bericht zu einer Motiv- und Marketingstudie uber Butter Gervais AG und Hueck & Cie. 1968 

93 2105A Research Proposal on Dog Food and Feeding 

A New Look at "Artra" and the 8-Line -- A Motivational Research 

Gardner Advertising Company 1967 

93 2106A 

Proposal 

The Selection of a Motel by Businessmen -- A Proposal for a 


93 2107A 

Motivational Research Study Cargill Wilson and Acree Inc. 1967


93 2108A Proposal for a Motivational Research Study of Seafood Ralston Purina Company 1967 

93 2109E The A-B-C of Humor in Advertising Leo Burnett Company, Inc. 1967 

93 2109E Rev. Ten Guides for the Use of Humor in Advertising 

Sales Problems and Opportunities for CATV in New York City -- A 


93 2110A 

Research Proposal 

The Selection of a Carrier by Airline Fliers -- A Proposal for a 

TelePrompTer Corporation 1967 

93 2111A 

93 2112A 

Motivational Research Study United Airlines 1967 

The Selection of a Carrier by Airline Fliers -- A Proposal for a 

Motivational Research Study Braniff International 1967 

93 2113A New Opportunities for Transatlantic Travel -- A Research Proposal 

Vorschlag zu einer Motiv- und Marketingstudie fur 


93 2114A 

Feuchtreinigungstucher, Speziell Lavex 

Bericht zu einer Motiv- und Marketingstudie uber Feuchte 

Vereinigte Papierwerke 1968 

93 2114C 

Tuchlein, Speziell Lavex Vereinigte Papierwerke 1968 

93 2115D Bericht zu einer Pilotstudie uber Husten -, bzw. Krauterbonbons Chocolat Suchard SA. 

The American Chiropractic 

1968 

93 2116A A Research Proposal on the Image of the American Chiropractor 

Letter Proposal to Grundig France (by Paris Office) for a 


93 2117A 

Motivational Research Study on Brand Image Grundig France 1967 

93 2118A Proposal for a Motivational Research Study on Women's Gloves 

Proposal for a Study on New Creative Product Possibilities of 

Hansen Glove Corporation 1967 

93 2119A 

Margarine Lever Brothers Company 1967 

2119C. Ex. A Motivational Research Study of New Creative Possibilities Today 

93 Sum. 

for Margarine -- Executive Summary 

Proposal for a Motivational Research Study on Trends in the 


94 2120A 

Automotive Buying Field American Motors Corp. 1967 

94 2121A Proposal for a Program of Motivational Research 

Proposal for a Study to Determine why People Ski and why They 

Cessna Aircraft Company 1967 

94 2122A 

don't Ski VanSant, Dugdale and Co., Inc. 1968 

Preliminary Proposal for a Program of Motivational Research The Adlai Stevenson Institute of 

94 2123A 

applied to Selected Contemporary Problems 

International Affairs 1968 

2123A. How Americans Really make Judgments about U. S. Foreign The Adlai Stevenson Institute of 

94 Revised Policy -- Proposal for a Motivational Research Study 

International Affairs 1968


94 2124A 

Proposal for an Advertising Test and Evaluation of a Campaign to 

promote Confidence in Pest Control Specialists who display the 

Symbol of "Gold Crest Protection" 

A Psychological Research Study and Test of Three 

Sander Allen Advertising, Inc. 1967 

94 2124F 

Advertisements 

New Products for the Supermarket Freezer Case of the Future -- A 

Sander Allen Advertising, Inc. 1968 

94 2125E 

Creative Memorandum Ralston Purina Company 1968 

94 2126E Unsatisfied Needs and the Psychology of the Blouse C & A Brenninkmeyer GmbH 1967 

94 2127E Unsatisfied Needs and the Psychology of the Skirt 

Proposal for a Motivational Research Study on Buying Trends in 

C & A Brenninkmeyer GmbH 1968 

94 2128A 

the Automotive Field American Motors Corporation 1968 

94 2129E What is Contemporary? A Creative Memorandum 

How to convert Bag Users to Fleet -- A Motivational Research 


94 2130A 

Proposal Cargill Wilson and Acree 1968 

94 2131F Motivpsychologischer Produkttest Carrina 

Vorschlag zu einer Unterrsuchung uber das C & A Image in 

Gervais AG 1967 

94 2132A 

Mannheim und Hannover 

Motiv- und Imageuntersuchung uber C & A Brenninkmeyer in 

C & A Brenninkmeyer 1968 

94 3132C 

Mannheim und Hannover 

Vorschlag zu einer Motiv- und Imagestudie uber die Gestaltungsund 

Strategieprobleme von Oscar Weber an der Bahnhofstrasse in 

C & A Brenninkmeyer GmbH 1968 

94 2133A 

Zurich Oscar Weber AG 1968 

94 2134A Vorschlag zur Produkt- und Packungsteststudie fur Sucherba Chocolat Suchard SA. 1968 

94 2134C Namens-, Produkt- und Packungsteststudie fur Sucherba Chocolat Suchard SA. 1968 

94 2135A Vorschlag zu einer Motivstudie uber Versandhaus-Kataloge 

Bericht zu einer Untersuchung uber Kaufmotive und 

Versandhauswahl von Neckermann- und Quelle-Kunden (unter 

Neckermann Versand KGaA 1968 

94 2135C 

2135A.1 

Spezieller Berucksichtigung der beiden Kataloge) Neckermann Versand KGaA 1969 

94 Revised Vorschlag zu einer Motivstudie uber Versandhaus-Kataloge Neckermann Versand KGaA 1968 

94 2136A Camelia-Anzelgentest in Frankreich Vereinigte Papierwerke 1968 

94 2136C Bericht zu einem Pre-Test uber Camelia Perfecta in Frankreich 

Proposition d'une Etude Motivationnelle concernant le Fromage 

Vereinigten Papierwerke 1968 

Francais en Italie et L'Axe de Publicite Psychologique pour Le L'Agence de Publicite Brullmann & 

94 2137A 

Tartare et Caprice des Dieux 

A Diagnostic Appraisal of Four (4) Sears "DieHard" 

Contini 1968 

94 2138A 

Advertisements J. Walter Thompson Company 1968


94 2138F A Test of Four Advertisements for "DieHard" Batteries J. Walter Thompson Company 1968 

2138F Exec. A Test of Four Advertisements for "DieHard" Batteries -- Executive 

94 Summary 

Summary 

Proposal for the Development of Several Basic Principles of 


94 2139A 

Creative Cooking 

How to Increase the Salesman's Productivity -- Proposal for a 

Revell, Incorporated 1968 

94 2140A 

Motivational Research Study Bristol Laboratories 1968 

94 2141A Proposal for a Motivational Research Study of Men's Slacks Hystron Fibers Inc. 1968 

94 2141C A Motivational Research Study of Men's Slacks Hystron Fibers Inc. 1968 

2141C Ex. A Motivational Research Study of Men's Slacks -- Executive 

94 Summary 

Summary Hystron Fibers Inc. 1969 

94 2142A Proposal for a Pilot Study for The Christian Science Monitor 

Vorschlag zu einer Motiv- und Produktkonzeptions-Studie uber 

The Christian Science Monitor 1968 

94 2143A 

"Mon Amour" Chocolat Suchard SA. 1968 

94 2143C Bericht zu einer Motiv- und Produktstudie uber Pralines Chocolat Suchard SA. 

Compagnie Francaise de 

1968 

94 2144A Letter Proposal to Compagnie Francaise de Distribution 

Vorschlag zu einer Motiv- und Marketingstudie uber Placentubex C 

Distribution 1968 

94 2145A 

und Fettfrei 

Bericht zu einer Motiv- und Marketingstudie uber Placentubex C 


94 2145C 

und Fettfrei 

An Evaluation of the Name "Rambler" -- Proposal for a 


94 2146A 


A Fresh Look at the Concept of "Seasoned in Butter" Canned 

American Motors Corporation 1968 

94 2148A 

Vegetables -- A Motivational Research Proposal 

Triggers, Trends & Typologies -- Proposal for a Motivational 

Libby, McNeill & Libby 1968 

94 2149A 

Research Study of Christmas Club Members Christmas Club a Corporation 1968 

94 2149C A Motivational Research Study of Christmas Clubs and Banking 

Proposal for a Motivational Research Study of the Business 

Christmas Club a Corporation 1968 

94 2150A Communications Environment in the Nineteen-Eighties Xerox Corporation 1968 

Proposal for a Motivational Research Study of Names and Farmers Union Central Exchange, 

95 2151A 

Logotypes 

How to Introduce a New Drug to the Medical Profession -- An 

Inc. 1968 

95 2151C 

Exploratory Motivational Research Study Bristol Laboratories 1967


95 2152A 

Proposal for a Motivational Research Study of the National 

Enquirer and its Readership The National Enquirer 

The Adlai Stevenson Institute of 

1968 

95 2153A Why People Migrate -- A Motivational Research Study Outline 

International Affairs 1968 

95 2153D The Uprooted Ones -- A Psychological Pilot Study on Migration 

An Evaluation of the Name "Saab" -- Proposal for a Motivational 

The Adlai Stevenson Institute 1969 

95 2154A 


A Motivational Research Study of Opportunities for Simmons 

J. M. Mathes, Inc. 1968 

95 2155A 

Convertible Sofas -- Preliminary Draft Proposal 

A Motivational Research Study of Opportunities for Simmons 

McCann Erickson, Inc. 1968 

95 2155A Rev. 

Convertible Sofas -- Preliminary Draft Proposal 

What the People expect from H.H.H. -- A Research Proposal for a 

McCann Erickson, Inc. 1968 

95 2156A 

Continuous Emotional Barometer United Democrats for Humphrey 1968 

95 2157F A Test of Six Advertisements for "DieHard" Batteries 

Proposal for a Motivational Research Study of the Sacramento 


95 2158A 

"Union" 

Vorschlag zu einer Motivstudie uber das Kaufhof-Elite-Programm 

Copley Newspapers 1968 

95 2159A 

und das Kaufhof-Image 

Vorschlag zu einer Motiv- und Produktkonzeptionsstudie uber 

Kaufhof Aktiengesellschaft n.d. 

95 2160A Feinseifen, Speziell uber "Mannlich" Konzipierte Feinseifen 

Bericht zu einer Motiv- und Produktkonzeptionsstudie uber 

Wilkinson Sword GmbH 1968 

95 2160C Feinseifen, Speziell uber "Mannlich" Konzipierte Feinseifen Wilkinson Sword GmbH 1968 

95 2161A 

2161A 

Vorschlag fur einen Motivpsychologischen Anzeigentest Siemens AG 1968 

95 Revised Proposal for Siemens Ad Test Siemens AG n.d. 

95 2161C A Motivational Research Study on Siemens' Image and Advertising Siemens A.G. 1968 

95 2162A 

Vorschlag zu einer Motiv- und Marketingstudie uber die Einstellung 

der Jungeren Konsumenten zu Versicherungen und 

Versicherungsgesellschaften und uber das Idealimage der Secura 

Secura Gesellschaft fur Haftpflicht, 

Unfall- und Sachversicherung 1968 

Bericht zu einer Motiv- und Marketingstudie uber Versicherungen, Secura Gesellschaft fur Haftpflicht, 

95 2162C Cersicherungsgesellschaften und uber das Idealimage der Secura Unfall- und Sachversicherung 1968 

95 2163A Vorschlag fur eine Motivpsychologische Marktstudie Deutscher "Helanca" -Dienst 1968


95 2164A 

Vorschlag fur einen Kombinierten Psychologischen Produkt- und 

Verpackungstest fur Carrina Gervais AG 1968 

95 2164C Psychologische Produkt- und Verpackungsanalyse uber Carrina II Gervais AG 1968 

Vorschlag fur eine Motivpsychologische Produktanalyse uber Firma Thomas Niederreuther 

95 2165A 

Salami-Wurst 

GmbH 1968 

95 2166C C & A Purpose -- Increasing its Sales Volume C & A Brenninkmeyer GmbH 1968 

Proposal for a Motivational Research Study of "Yellow Pages" American Telephone & Telegraph 

95 2167A 

Users and Advertisers 

Proposal for a Motivational Research Study on the Unused 

Company 1968 

Opportunities for the Telephone and Related Systems of American Telephone & Telegraph 

95 2168A 

Communication 

The Modern Cereal -- Creative Advertising Approaches for 

Company 1968 

95 2169E 

Kellogg's Corn Flakes 

Proposal for a Motivational Research Study on the Image of 


95 2170A 

Aluminum as a Packaging Material 

The Consumer's Image ofAluminum as a Packaging Material -- A 

Aluminum Company of America 1968 

96 2170C 

Motivational Research Study Aluminum Company of America 1971 

2170C Ex. Draft Copy -- Executive Summary -- The Image of Aluminum as a 

96 Sum. 

Packaging Material -- A Motivational Research Study Aluminum Company of America 1971 

96 2171A Proposal for a Motivational Research Study on the "Knock-A-Boot" Bates Shoe Company 1968 

96 2171A Rev. Proposal for a Motivational Research Study of the "Knock-A-Boot" Bates Shoe Company 1968 

96 2171C New Marketing Opportunities for the "Knock-A-Boot" 

Proposal for a Motivational Research Study -- How to Bring the 

Use and Sale of the Merriam-Webster Dictionary Up to Date with 

Bates Shoe Company 1968 

96 2172A 

the Modern Communications Age G. & C. Merriam Company 1968 

Vorschlag zu einer Motivstudie uber die Moglichkeiten eines 


96 2173A 

Neuartigen Leichten Alkoholgetrankes 


Bericht zu einer Motivstudie uber Getranke, Speziell uber ein 


96 2173C 

Neues, Leichtes Alkoholgetrank 

Vorschlag fur eine Mehrstufige Verbraucherstudie auf dem 


96 2174A 

Gebiete der Zahnkaries- bzw. Fluorprophylaxe 

Aerzteuntersuchung in Deutschland uber Karies- bzw. 


96 2174C 

Fluorprophylaxe Zyma SA, Nyon 1969


96 2175A 

Vorschlag zu einer Motiv- und Marketingstudie uber Uhren, 

Speziell uber Cyma-Uhren in Europa und Uebersee Cyma Watch Co. SA 1968 

2175A 

Cyma Watch Co. SA, bzw. Chronos 

96 Revised Vorschlag zu einer Motiv- und Produktenwicklungsstudie fur Uhren 

Vorschlag zu einer Motivstudie uber das Benzintanken und die 

Holding 1968 

96 2176A 

Markenwahl von Benzin und Oel 

Bericht zu einer Motiv- und Marketingstudie uber das 

Esso Standard 1968 

96 2176C Benzintanken und die Markenwahl von Benzin und Oel Esso Standard 1968 

96 2177A Rahmenangebot zu einem Anzeigen-Pretest fur Camelia-Produkte Vereinigte Papierwerke 1968 

96 2177F Bericht zu einem Anzeigen-Pretest fur Camelia-Produkte 

Proposition d'une Etude Motivationnelle concernant le Salami 


96 2178A 

Citterio en Suisse Societe Citterio 1968 

96 2179A Proposal for a Motivational Research Study of Poultry and Eggs 

Proposal for a New Study of "Evergreen Review" Subscribers and 


96 2180A 

Single-Issue Purchasers 

The Psychology of Identification -- A Creative Memorandum on 

Evergreen Review, Inc. 1968 

96 2181E 

"Grandma Keebler" 

Proposal for a Motivational Research Study on the Opportunities 


96 2182A 

for Scholl Products in the Youth Market The Dr. Scholl Mfg. Company 1968 

How to Face Feet: A Motivational Research Study of Foot Scholl Manufacturing Company 

96 2182C 

Sufferers 

Limited 1969 

96 2183A 

The Role of Word-of-Mouth Recommendation in the Selection of 

Outdoor Power Equipment -- A Motivational Research Proposal 

The Psychographic Profile of Simplicity Fashion Magazine 

The Stanley Schwartz Company 1968 

96 2184A 

Readership -- A Research Proposal Simplicity Pattern Company 1968 

96 2185A Proposal for a Motivational Research Study of Display Sears, Roebuck and Co. 1968 

96 2185C A Motivational Research Study of Display Sears 1969 

96 2186A 

2186A 

An Instant Breakfast Bar for Americans -- A Research Proposal Kraft Foods Company 1968 

96 Revised An Instant Breakfast Bar for Americans -- A Research Proposal Kraft Foods Company 1968 

A Motivational Research Study of an Instant Breakfast Bar for Kraft Foods -- Division of National 

96 2186C 

Americans 

Dairy Products Corporation 1969


96 2187A 

Proposal for a Motivational Research Study on why People choose 

various Modes of Transportation in Urban Areas Port of New York Authority 1968 

96 2187C 

2187C 

The Commuter Revolution The Port of New York Authority 1969 

97 Addendum The Image of Port Authority (An Addendum) The Port of New York Authority 1969 

97 2187C.1 Attitudinal Study of Trans-Hudson Commuters 

Proposal for a Study of Persuasiveness of the "Learn to Fly" 

The Port of New York Authority 1969 

97 2188A 

Campaign sponsored by Cessna Gardner Advertising Company 1968 

97 2188C A Motivational Research Study of the Learn-to-Fly Program 

Proposal for a Motivational Research Study on Wieners and 

Cessna Aircraft Company 1968 

97 2189A 

Luncheon Meats Bonsib, Inc. 1968 

97 2189C A Motivational Research Study of Luncheon Meats and Wieners Bonsib, Inc. 1968 

97 2190E Orange Julius Consultation Smith-Klitten Inc. 1968 

Proposal for a Motivational Research Study on the Hotel and Motel The American Hotel and Motel 

97 2191A 

Customer of the Future 


2191A Proposal for a Motivational Research Study on the Hotel and Motel The American Hotel and Motel 

97 Revised 

Customer of the Future 

Proposal for a Motivational Research Study of the German Market 


97 2192A 

for United States Exports 

The Undecided Voter -- A Psychological Poll indicating Immediate 

Strategy Needs for HHH and Twelve Steps for converting the 

1968 

97 2193E 

"Undecided" Voter n.d. 

97 2194F A Test of Seven Advertisements for "DieHard" Batteries 

Proposal for a Motivation Research Study of Modern Medicine and 


97 2195A 

J. A. M. A. Cowles Communications, Inc. 1968 

Market Planning for a New Product and Service -- A Creative Radio Corporation of America and 

97 2196E 

Memorandum 

RCA Laboratories 1968 

97 2197A Vorschlag zu einem Anzeigentest fur Bess Vereinigte Papierwerke n.d. 

97 2197F Bericht zu einem Anzeigentest fur Bess 

Vorschlag zu einer Werbekonzeptions-Studie fur Tempo 


97 2198A 

Taschentucher Vereinigte Papierwerke 1968 

97 2198F Bericht zu einem Anzeigentest fur Tempo Taschentucher Vereinigte Papierwerke 

Compagnie Francaise de Raffinage 

1968 

97 2199A Proposal for a Study on Undecided Drivers and Unsatisfied Needs 

Total 1968 

Etude de Motivation sur les Automobilistes Indecis les Leviers La Compagnie Francaise de 

97 2199C 

Immediats de L'Arret les Besoins Non Satisfaits 

Raffinage Total 1969


Proposal for a Motivation Research Study of the Customers for Agricultural Chemicals Division - 

97 2200A 

Sorghum Herbicides 


2200A Proposal for a Motivation Research Study of the Customers for Agricultural Chemicals Division - 

97 Revised 

Sorghum Herbicides 


97 2200B Geigy Progress Report (Tentative Findings) 1969 

A Proposal for a Research Study on the Motivations of Barbers The Beauty and Barber Supply 

97 2201A 

and Hairdressers 

Proposal for a Motivation Research Study of "Trigger Advertising" 

Institute 1968 

97 2202A 

for Automobiles 

Agricultural Chemicals Division - 

1968 

97 2200C A Motivation Research Study of the Sorghum Herbicide Market Geigy Chemical Company 1969 

97 2203A Proposal -- Focus on Your Customer Sullair Corporation 1968 

97 2204A 

2204A 

Helping Ethicon plan for the Future -- A Research Proposal Ethicon, Inc. 1968 

97 Revised Helping Ethicon plan for the Future -- A Research Proposal Ethicon, Inc. 1969 

97 2204C Helping Ethicon plan for the Future Ethicon, Inc. 1969 

97 2205E Future Possibilities for Celco -- A Creative Memorandum Richard Baxendale & Sons Limited 1968 

97 2206E Drinking Scotch Whiskey -- A Research Memorandum 

Motivating Attendants to check the Oil and offer the Best Grade -- 


97 2207A 

Proposal for a Research Program 

How to Increase the Salesman's Productivity -- Proposal for a 

Mobil 1968 

97 2208A 

Motivational Research Study Bristol Laboratories 1968 

97 2209F Psychological Analysis of Ten Imperial TV Commercials Lever Brothers Company, Inc. 1968 

Market Planning for a New Product and Service -- A Creative Radio Corporation of America and 

98 2210E 

Memorandum #2 

Should CIBA introduce Color into its Prescription Drugs? -- A 

RCA Laboratories 1968 

98 2213A 

Motivational Research Study Proposal CIBA Pharmaceutical Company 1968 

98 2214E The Dichter Motivation Seminar 

Vorschlag zu einem Duftonten- und Packungstest fur Camelia 


98 2215A 

Intim-Spray in Frankreich 

Duftnoten- und Packungstest fur Camelia Intim-Spray in 


98 2215F 

Frankreich Vereinigte Papierwerke 1969 

Vorschlag fur eine Qualitative und Quantitative Markt - und Genossenschaft Deutscher 

98 2216A 

Produktstudie fur Mineralwasser 

Brunnen 1968 

98 2217A Propositions D'Etudes - Motivation - Semi-Directive Simca 1968


98 2218A 

Proposition pour une Etude Motivationnelle concernant L'Image de 

Simca et L'Opinion en Suisse sur les Automobiles en General 

Simca dans L'Optique du Public Suisse -- Resultats d'une Etude 

Approfondie Realisee pour le Compte de la Maison Societe des 

Societe des Automobiles Simca 1969 

98 2218C 

Automobiles Simca 

Vorschlag zu einer Motiv- und Marketingstudie uber Diolen 


98 2219A 

Markant Herrenjersey 

Bericht zu einer Motiv- und Marketingstudie uber Diolen Markant 

Kunstseiden-Aktiengesellschaft n.d. 

98 2219C 

Herren Jersey 

Vorschlag fur eine Motiv-Leitstudie uber Pre- und After-Shave- 

Kunsteiden-Aktiengesellschaft 1969 

98 2220A Kosmetik, Speziell uber eine sog. Nachrasier-Crème 

Bericht zu einer Motiv- und Produktstudie uber Rasier-Kosmetik 

Wilkinson Sword GmbH n.d. 

98 2220C 

Speziell ein Nachrasier-Pflegemittel Wilkinson Sword GmbH 1969 

98 2221A Letter Proposal to Siemens Siemens Aktiengesellschaft 1967 

98 2221F Gutachten uber die Internationale Siemens Anzeigenwerbung 

Vorschlag fur eine Motivpsychologische Studie uber die Einstellung 

des Deutschen Publikums gegenuber dem Filmtheater in Seiner 

Siemens 1967 

98 2222A 

Derzeitigen Erscheinungsform 

Bericht zu einer Motivpsychologischen Studie uber die Einstellung 

des Deutschen Publikums gegenuber dem Kino bzw. Filmtheater 

Filmforderungsanstalt 1968 

98 2222C 

in Seiner Derzeitigen Erscheinungsform 

Vorschlag zu einem Produkt- und Packungstest fur eine Sommer- 

Filmfoerderungsanstalt 1969 

98 2223A 

bzw. "Doping"-Schokolade (Neuheit 1969) 

Vorschlag fur eine Qualitative und Quantitative Studie uber den 

Speiseol-Markt und das Firmen - und Produktimage von Lesieur in 

Chocolat Suchard SA. 1968 

98 2224A 

Hessen, Rheinland-Pfalz und Baden-Wurttemberg 

Bericht zu einer Motivstudie uber Speiseol Sowie das Firmen-, 

Lesieur GmbH 1968 

98 2224C 

Produkt- und Markenimage von Lesieur 

Vorschlag zu einer Motivstudie uber Bouillons und Consommes, 

Lesieur GmbH 1969 

98 2225A 

Saucen und Wurzen Knorr-Nahrmittel AG 1969 

98 2225D Motivleitstudie uber Saucen und Fertiggerichte 

Vorschlag zu einer Produktkonzeptionsstudie fur einen 

Sandwichtoaster und fur ein Zerkleinerungsgerat fur 

Knorr-Nahrmittel AG 1969 

98 2226A 

2226A 

Nahrungsmittel Braun AG 1969 

98 Revised Vorschlag zu einem Produkttest fur einen Sandwichtoaster Braun AG 1969


The Dynamics of Mode Choice Decisions -- Business Department of Transportation -- 

98 2227A 

Management Proposal 

Motivstudien uber ein Neuartiges Feuermeldegerat und uber eine 

Federal Railroad Administration 1969 

98 2228A 

Haushalt-Bugelmaschine Tavaro S.A. 1968 

2228A Motivstudie uber Feuermeldegerate und eine Haushalt- 

98 Revised 

Bugelmaschine 

Final Report on a Motivational Research Study of the Residential 


98 2228C 

Market for Fire Alarms 

Bericht zu einer Motivstudie uber ein Feuermeldegerat fur 

Privatzwecke ('Dita' = Detection d'Incendies de Toxiques 


98 2228C.1 

d'Appartement) 

Bericht zu einer Motivstudie uber Haushalt-Bugelmaschinen: 

Tavaro SA 1969 

98 2228C.2 (Speziell uber eine Bugelmaschine nach dem Pressystem). Tavaro S.A. 1969 

98 2230A Rev. Letter Proposal to Xerox 

A Motivation Research Study on the Marketing Opportunities of the 

Xerox Corporation 1969 

98 2231C 

Forum School Arhil Foundation 1969 

98 2231A Rev. Market Research and Development for the Forum School 

How to make It even Better -- A Motivation Research Study of Twn 

Arhil Foundation 1969 

98 2232A 

New Opportunities for Marketing Volvo in the USA 

Why does an American buy a Volvo? Proposal for a Motivation 

Volvo, Inc. 1969 

98 2232A Rev. 


Hypothesen und Untersuchungsrahmen fur eine Motiv- und 

Volvo, Inc. 1969 

98 2233A 

Marketingstudie uber Pullover Schappe AG 1968 

Vorschlag zu einer Motivstudie uber das Ideale Image eines Hertig & Co. AG und Werbeagentur 

98 2234A 

Druckereibetriebes (und seine Dienstleistungen) 

Vorschlag zu einer Motivstudie uber das Avanti-Punktsystem und 

H. Neumeyer 1969 

98 2235A 

Avanti-Bucher 

Bericht zu einer Motivstudie uber das Avanti-Punktsystem und die 

Avanti-Club 1969 

98 2235C 

Avanti-Bucher 

Bericht zu einer Motiv- und Produktstudie uber Rasier-Kosmetik 

Avanti-Club 1969 

99 2236C 

speziell ein Nachrasier-Pflegemittel 

Motivational Research Study Proposal on Polyester/Cotton Sheets 

Wilkinson Sword GmbH 1969 

99 2237A 

(Dacron) 

Le Linge de Lit en Polyester/Coton et en Materiaux Similairs dans 

Du Pont de Nemours Int. SA 1969 

99 2237C 

L'Optique du Public Allemand 

How to motivate Salesmen in the Decade of the 1970's -- A 

Dupont de Nemours 1969 

99 2238A 

Motivation Research Proposal United Air Lines 1969


99 2239A 

99 2239A Rev. 

99 2239C 

The Image of Geigy's Distribution System among Wholesale Re- 

Sellers and Retail Dealers 

The Image of Geigy's Distribution System among Wholesale Re- 

Geigy Agricultural Chemicals 1969 

Sellers and Retail Dealers Geigy Agricultural Chemicals 

Geigy Agricultural Chemicals -- 

1969 

The Need for a Fresh Start in the 70's -- A Psychological Analysis Division of Geigy Chemical 

of Geigy's Distribution System 

Company 1970 

The Need for a Fresh Start in the 70's -- A Psychological Analysis Geigy Agricultural Chemicals -- 

2239C of Geigy's Distribution System -- Addendum I -- An Evaluation of Division of Geigy Chemical 

99 Addendum the Geigy "Agribusiness in a Trillion Dollar Economy" Conference 

Company 1970 

99 2240A How to measure the Editorial Environment Sunset Magazine 1969 

99 2241A Proposal for a Motivation Research Study of New Opportunities 

Proposal for a Motivation Research Study on Overseas 

American Stock Yards Association 1969 

99 2243A Subscribers and Non-Subscribers of Time Magazine Time Magazine 1969 

First Draft -- How to communicate about Finances -- Proposal for a Educational Improvement Center -- 

99 2244A 

Research Study of School-District Voter Motivations 

South Jersey Region 


1969 

Proposal for a Motivation Research Study of the Customers for Division of Geigy Chemical 

99 2245A 

Corn Herbicides 

Company 


1969 

Proposal for a Motivation Research Study of the Customers for Division of Geigy Chemical 

99 2245A Rev. 

Corn Herbicides 

Proposal for a Motivational Study on Advertising and Promotional 

Company 1969 

99 2246A 

Problems and Editing Policy of Expressen 

Motivation Study on Advertising, Promotion and Editing Policy 

Expressen 1969 

99 2246B 

Opportunities for Expressen -- Progress Report Expressen 1969 

99 2246B.1 Second Progress Report: Expressen Staff Attitudes 

Motivation on Advertising, Promotion and Editorial Policy 


99 2246C 

Opportunities for Expressen 

Photographic Enthusiasts and Their Role in the Development of 


99 2247D 

other Photographers 

Vorschlag zu einer Motiv- und Marketingstudie uber Tee, bzw. 

Ziff-Davis Publishing Company 1969 

99 2248A 

Beutel- oder Portionentee E. Kern & Cie AG, Talanda Tea 1969 

99 2248C Bericht zu einer Motiv- und Marketingstudie uber Beuteltee E. Kern & Cie AG, Talanda Tea 1969


Vorschlag zu einer Motivstudie uber Kindernahrungsmittel in der Allgauer Alpenmilch 

99 2249A 

Schweiz 

Vorschlag zu einer Motivstudie bei Nasserasierern und zu einer 


99 2250A 

Imagestudie uber Wilkinson und Gillette 

Bericht zu einer Motiv- und Marketingstudie zur Position der 

Wilkinson Sword 1969 

99 2250C 

Marken Wilkinson und Gillette 

Vorschlag fur eine Motivpsychologische Studie uber den 

Deutschen Mobelmarkt unter besonderer Berucksichtigung der 

Wilkinson Sword 1969 

99 2251A 

Problematik Wohnen und Einrichten Firma BO - Kral 1969 

99 2252A Proposal for a Motivational Research Study about Furniture 

Proposal for a Motivational Research Study of Book Club Members 

Armstrong Cork Company 1969 

99 2253A 

and Prospects 

The Major Symptoms of People at Various Ages in General and 

March Advertising, Incorporated 1969 

99 2254E 

Specifically in Relation to Newspaper Reading 

Proposal for a Motivational Research Study on How to Change 

Wunderman, Ricotta & Kline, Inc. 1969 

99 2255A 

Consumer Attitudes towards the Food Industry Consumer Research Institute 1969 

99 2257A How to sell more Gasoline to Motorists Texaco Inc. 1969 

99 2258A 

2258A 

Proposal for a Motivation Research Study of the Youth Market Paramount Pictures Corporation 1969 

99 Revised Proposal for a Motivation Research Study of the Youth Market 

A Two-Part Proporal on the Avenues of Potential Growth in the 

Market for Milk -- Part A - Motivations for Drinking Milk -- Part B - 

Paramount Pictures Corporation 1969 

99 2259A 

Milk Consumption 

Proposal for a Motivation Research Study of "People-on-the Move" 

American Dairy Association 1969 

99 2260A 

in Latin America 

Proposal for a Motivational Research Study on How to Introduce a 

The Ford Foundation 1969 

99 2261A 

New Typewriter SCM Corporation 1969 

2261A Proposal for a Motivational Research Study on how to Introduce a 

99 Revised 

New Typewriter 

A Motivational Research Study on How to Introduce a New 

SCM Corporation 1969 

Typewriter SCM Corporation 1970 

99 2261C 

2261C 

Statistical 

99 Appendix 

99 2262A 

A Motivational Research Study on How to Introduce a New 

Typewriter -- Statistical Appendix 

Vorschlag fur einen Motivpsychologischen Test einer Neuartigen 


Butter-Verpackung Gervais AG 1969


99 2263A 

2263A 

99 Revised 

100 2263C 

100 2264A 

Vorschlag zu einer Motiv- und Marketingstudie uber die Tempo - 

Produktfamilie 

Vorschlag zu einer Motiv- und Marketingstudie uber die Tempo - 



Bericht zu einer Motiv- und Marketingstudie uber die TEMPO - 



Preliminary Draft -- Proposal for a Motivation Study on the 


Marketing of Piels Beer in the 1970's Piel Brothers 1969 

100 2264C A Motivation Study on the Marketing of Piels Beer in the 1970's Piel Brothers 1970 

100 2265A Proposal for a Motivation Research Study of Canned Corned Beef 

Outline of a Proposal for Motivation Research on Book Club 

Roberts, Reinhardt and Ong, Inc. 1969 

100 2266A 

Subscribers Doubleday & Company, Inc. 1969 

100 2267A Outline of a Proposal for Motivation Research on Display 

Germany and the Germans in the Eyes of Americans -- A Proposal 

Drug Fair, Inc. 1969 

100 2268A 

for a Motivation Study German Information Center 1969 

2269A Revised Proposal -- How "Industrial Distributor News" can increase 

100 Revised its Advertising -- An "Actions Plan" Motivation Research Study Ames Publishing Company 1969 

Vorschlag zu einer Motiv- und Marketingstudie uber Ferien- und Swissair, Schweizerische 

100 2270A 

Privat-Flugreisen 

Luftverkehr AG n.d. 

2270A Vorschlag zu einer Motiv- und Marketingstudie uber Ferien- und Swissair, Schweizerische 

100 Revised 

Privat-Flugreisen 

Luftverkehr AG 1969 

Bericht zu einer Motiv- und Marketingstudie uber Ferien- und Swissair, Schweizerische 

100 2270C 

Privat-Flugreisen von Schweizern 

Vorschlag zu einer Motivstudie uber Kariesprophylaxe in England 

Luftverkehr AG 1969 

100 2271A 

(Erhebung bei Zahnarzten und Aerzten) Zyma SA, Nyon 1969 

100 2272A Vorschlag zu einer Motivstudie uber Schaum - Masken Merz & Co., Chemische Fabrik 1969 

100 2272B Bericht zu einer Motivstudie uber Schaum-Masken 

Letter-Proposal for Ad and Packaging Test on "Camelia Intim- 

Merz & Cie, Chemische Fabrik 1969 

100 2273A 

Spray" and Towelettes in Germany Vereinigte Papierwerke 1969 

100 2273B Bericht zu einem Anzeigen-Pretest fur Camelia-Intimspray 

Bericht zu einer Motiv- und Imagestudie uber Camelia in der 


100 2273C 

Schweiz Vereinigte Papierwerke 1969 

100 2274A Endgultiger Vorschlag fur einen Packungstest Lavex Vereinigte Papierwerke 1969 

100 2274F Packungstest Lavex Vereinigte Papierwerke 1969


100 2275A 

Vorschlag zu einer Motiv- und Imagestudie fur Camelia in der 

Schweiz 

Vorschlag zu einer Motivleitstudie und einem Copytest uber 


100 2276A 

Tampons, Speziell Camelia-Tampons 

Bericht zu einer Motivleitstudie uber Tampons, Speziell Camelia- 


100 2276C 

Tampons Vereinigte Papierwerke 1969 

Vorschlag zu einer Motiv- und Imagestudie fur Aldephia A.G. und Aldephia A.G. und Novo Industri 

100 2277A 

uber Orale Antikonzeptionsmittel 

A/S n.d. 

100 2278A Vorschlag zu einer Motivstudie uber die Tchibo - Filialen Firma Tchibo 1969 

100 2279A Vorschlag zu einer Motiv- und Marketingstudie fur Scotchgard 

Vorschlag zu einer Psychologischen Untersuchung uber 

Minnesota Mining Products AG 1969 

100 2280A 

Blumenwerbung 

Vorschlag zu einer Motiv- und Marketingstudie fur Teefix - 

Blumenwerbung GmbH n.d. 

100 2281A 

Produkte 

Bericht zu einer Motivstudie uber Kindernahrungsmittel in der 

Teekanne GmbH n.d. 

100 2282C 

Schweiz Ursina AG 1969 

100 2283A Vorschlag zu einer Motivstudie uber "Low Calorie" - Produkte 

Personality Characteristics of Undecided Voters -- A 

Chocolat Suchard S.A. 1969 

"Documentary" on Motivational Research Techniques applied to a The American Association for 

100 2284C 

Presidential Campaign 

Public Opinion Research (AAPOR) n.d. 

100 2286E Summary of Remarks by Dr. Ernest Dichter The Andrew Jergens Company 1969 

100 2287A What is the Future for "Ship Shake"? -- Proposal for an Action Plan 

How to increase Sales of Outdoor Advertising -- A Proposal for a 

Quaker Oats Company 1969 

101 2288A 

Two-Part Motivation Study Institute of Outdoor Advertising 1969 

101 2289A In-Puts for a Market Test -- Proposal for an Action Plan The Mediclene Company 1969 

101 2290A Proposal for a Program for TWA in Europe Oxtoby-Smith, Inc. 1969 

101 2291A Measuring the Editorial Environment and its Effect on Advertising 

Why does an American buy a Jeep? Proposal for a Motivation 

Societe de Presse Jours de France 1969 

101 2292A 


Proposal for a Motivational Research Study on increasing Sales of 

Kaiser Jeep Corporation 1969 

101 2293A 

Irish Whiskey in the U. S. 

A Motivational Research Study on increasing Sales of Irish 

United Distillers of Ireland 1969 

101 2293C 

Whiskey in the United States 

Will South Philadelphians move to Eastwick? A Proposal for a 

United Distillers of Ireland 1970 

101 2294A 

Motivation "Action Plan" The Korman Corporation 1969


101 2295E "Quest" Vick Chemical Company 1969 

101 2296A Proposal for a Motivation Research Study of Advertising Media United Artists Corporation 1969 

101 2297E Summary of Consultation of "Tide" Procter & Gamble 1969 

101 2298A Proposal for an Evaluation of Distribution Johnson & Johnson 1969 

101 2298A Rev. Proposal for an Evaluation of Distribution Johnson & Johnson 1969 

101 2298C An Evaluation of Distribution: A Motivation Research Study Johnson & Johnson 1970 

101 2298I Interview with a Hospital Purchasing Agent Westchester County, New York n.d. 

101 2299C Bericht zu einer Motiv- und Marketingstudie uber die U H R 

Vorschlag zu einer Motiv- und Marketingstudie uber Schuhe, 

Synchron SA 1969 

101 2300A 

Speziell Bally-Schuhe 

Bericht zu einer Motiv- und Imageuntersuchung fur Bally 

C.F. Bally AG 1969 

101 2300C 


Vorschlag zu einer Motiv- und Marketingstudie uber ein Hurlimann - 

Bally-International AG n.d. 

101 2301A 

Luxusbier 

Bericht zu einer Motiv- und Marketingstudie uber ein Hurlimann - 


101 2301C 

Luxusbier 

Vorschlag zu einer Motivstudie uber die Gestaltung der Tchibo - 


101 2302A 

Filialen 

Vorschlag zu einer Motiv- und Marketingstudie uber Klebstoffe, 

Firma Tchibo 1969 

101 2303A 

Speziell Cementit 

Motiv- und Marketingstudie uber Cementit und seine Zukinftige 

Merz & Benteli AG 1969 

101 2303C 

Marketingstrategie Merz und Benteli AG 1970 

101 2304A Proposals re: Marriott Advertising and Hotel Renovations 

Direct Sales Operations: How Wear-Ever can cut its Turn-Over 

Marriott 1969 

101 2305A 

Rate -- An Outline of Motivation Services 

Direct Sales Operation: How Wear-Ever can cut its Turn-Over 

Wear-Ever Aluminum, Inc. 1969 

101 2305C 

Rate -- An Action Plan 

Direct Sales Operation: How Wear-Ever can cut its Turn-Over 

Wear-Ever Aluminum, Inc. 1970 

101 2305C Add. 

Rate -- An Action Plan Addendum 

The "Switched-On" Reader -- Proposal for a Motivational Research 

Wear-Ever Aluminum Company 1970 

101 2306A 

Study of Readers of Specialized Magazines 

Is the Automotive Laboratory a Viable Marketing Concept? A 

Ziff-Davis Publishing Company 1969 

2307A Proposal for a Motivation Study in Twho Phases -- Phase I - Action 

101 Revised 

Plan -- Phase II - Quantification Lear Siegler, Inc. 

Davis, Johnson, Mogul & 

1969 

101 2308E Building an Image for the Craig Brand -- A Creative Memorandum Colombatto, Inc. 1969


Naming a new Chain of Restaurants -- A Proposal for a Motivation 

Canteen Corporation and 

International Telephone and 

101 2309A Rev. 

"Action Plan" (Revised) 

Telegraph Corp. 1970 

2309A 2nd Naming a new Chain of Restaurants -- A Proposal for a Motivation 

101 Revision 

"Action Plan" (Second Revision) 

Naming a New Chain of Restaurants (Marketing Opportunities for 

a New Chain of Family Style Restaurants) -- A Motivation Action 

Canteen Corporation 1970 

101 2309C 

Plan 

Naming a New Chain of Restaurants (Marketing Opportunities for 

Canteen Corporation 1970 

2309C a New Chain of Family Style Restaurants) -- A Motivation Action 

101 Addendum 

Plan -- Addendum Canteen Corporation 1970 

An Action Plan for the Trucking Company -- A Research-and- American Trucking Associations, 

101 2310A 

Consultation Proposal 

Vorschlag zu einer Motiv- und Marketingstudie uber Papiertucher 

Inc. 1970 

101 2311A 

(Tissues) in Frankreich 

Bericht zu einem Psychologischen Anzeigen - Konzeptionstest fur 


101 2311C 

Lavex Vereinigte Papierwerke 1970 

101 2312A Vorschlag zu einer Motiv- und Marketingstudie fur Sanilav 

Vorschlag zu einer Motiv- und Marketingstudie fur Zweifel Pomy- 

Promena AG 1969 

101 2313A 

Chips Zweifel Pomy-Chips AG 1969 

101 2313C Bericht zu einer Motiv- und Marketingstudie fur Zweifel - Chips 

Vorschlag zu einer Motiv- und Marketingstudie uber den 

Zweifel Pomy-Chips AG 1970 

Schwizerischen Schuhversandhandel und seine 

Werbeagentur BSR Hans Looser 

102 2314A 

Diversifikationsmoglichkeiten 

und EVUS AG 1969 

102 2315A Vorschlag zu einer Analyse des Alusuisse - Image Schweizerische Aluminium AG 

Alusuisse - Schweizerische 

1969 

102 2315C Bericht zu einer Motivstudie uber das Image der Alusuisse 

Bericht zu einem Psychologischen Anzeigen - Konzeptionstest fur 

Aluminium AG 1970 

102 2316F 

Bess Vereinigte Papierwerke 1969 

102 2317A 

102 2318A 

102 2319A 

Vorschlag zu einer Motivstudie uber die Einstellung 

Schweizerischer Konsumenten zu Uhren Auslandischer Herkunft 

Vorschlag fur eine Motivpsychologische Anzeigenanalyse unter 

besonderer Berucksichtigung der Imageproblematik und des 

Werbeagentur H. Looser BSR n.d. 

Partnerschaftsgedankens 

Vorschlag fur eine Motivpsychologische Studie uber die Mentalitat 

BASF Mannheim n.d. 

des Technikers und des Industrieverbrauchers Werbeagentur TEAM 1969


102 2320A Vorschlag fur eine Motivpsychologische Marktstudie 

Motivpsychologische Marktstudie uber die Grundeinstellung der 

Schiesser AG 1969 

102 2320C Deutschen Frau gegenuber Miederteilen und Unterwasche 

Vorschlag fur eine Motivpsychologische Studie uber das Thema 

Schiesser AG 1970 

102 2321A 

'Die Psychologie der Brille' Ruhr-Studio Werbeagentur ADW 1969 

102 2322A Vorschlag fur einen Motivpsychologischen Broschurentest 

The Wholesale Buyer of Portable Typewriters: Bridge or Barrier to 

Firma Siemens AG. 1969 

102 2323A 

SCM Sales? Proposal for a Motivation Study 

An Action Plan for the New Jersey Turnpike -- Draft Outline of a 


102 2324A 

Research-and-Consultation Proposal New Jersey Turnpike Authority 1970 

102 2325A Marketing the "Mag" Battery -- A Proposal for an Action Plan Battery Corporation of America 1970 

102 2326A What Kind of Housing for 1975? A Proposal for a Motivation Study 1969 

102 2327A 

Using Telephone Techniques to develop Leads for Life Insurance 

Salesmen -- A Proposal for a Motivation Group Panel Session 

The Most Effective Approach to using Direct Mail to sell Annuities 

R. L. Polk & Co. 1970 

102 2328A 

to People over 65 

The Newspaper of the Future -- A Research-and-Consultation 

R. L. Polk & Co. 1970 

102 2329A 

Proposal 

Targeting Milk Promotion in the 1970's -- A Motivation Research 


102 2330A 

Proposal American Dairy Association 1970 

102 2331D The Newspaper of Today and Tomorrow Expressen 1969 

A Proposal for a Two-Phase Study on Overseas Vacation Travel -- 

Phase I - The Motivational Factors in the Decision Making Process Pan American World Airways 

102 2332A -- Phase II - How Pan Am can improve its Competitive Position 

System 1970 

102 2333C Motivleitstudie zu den Produktbereichen Wurzen und Bouillons 

Vorschlag fur eine Psychologische Untersuchung uber eine 

Knorr-Nahrmittel AG. 1970 

102 2334A 

Leichte Zwischenverpflegung 

Vorschlag zu einer Motivstudie uber Nonwoven Slips (Einmal- 

Knorr Nahrmittel AG 1970 

102 2335A 

Slips) 

Attraction and Holding Members in the Humble Travel Club -- A 


102 2336A 

Proposal for a Two-Phase Motivation Study Humble Travel Club, Inc. 1970 

Increasing Geico's Share of the Market in the 1970's -- A Proposal Government Employees Insurance 

102 2337A 

for a Motivation Study 

Company 1970


102 2338A 

Determining the Cultural Needs of Mamaroneck -- A Motivation 

Action Plan Proposal Pellaton and Chapman 

California Milk Producers Advisory 

1970 

Targeting Milk Promotion in the 1970's -- A Motivation Research Board and Cunningham & Walsh, 

102 2339A 

Proposal 

How to make Hepworths Employees More Efficient and Happier -- 

Inc. 1970 

102 2340E 

Reducing Turnover and Absenteeism Hepworths 

Geigy Agricultural Chemical 

1970 

102 2341E Atrazine Venture Model 

Proposal for a Research Study on the Image of Prudent 

Division 1970 

102 2342A 

Resources Trust Prudent Resources Trust 1970 

102 2343A 

102 2344A 

Decreasing the Frequency of Accidents -- Proposal for a 

Motivation Study on Effecting Attitudinal and Behavioral Changes 

Outdoor Advertising and the Future -- A Research-and- 

Consultation Proposal 

Government Employees Insurance 

Company 1970 

Outdoor Advertising Association of 

America 1970 

Social Responsibility and Irresponsibility -- A Motivation Research Packaging Association of Canada 

102 2345C 

Study of Environmental Pollution 

and Keep Canada Beautiful 1970 

102 2346A Vorschlag zu einer Imagestudie fur Suchard 

Bericht zu einer Psychologischen Untersuchung fur eine Suchard - 

Chocolat Suchard SA 1970 

102 2346C 

Umbrella - Werbung 

Konzeption und Offerte fur eine Motiv- und Marketingstudie uber 


103 2347A 

Pullover Schappe AG 1970 

103 2347C Bericht zu einer Motiv- und Marketingstudie uber Pullover 

Vorschlag fur eine Motiv- und Marketingstudie uber Apparate und 

Schappe AG 1970 

103 2348A 

Gerate im Haushalt Braun AG 1970 

103 2349A Vorschlag fur einen Motivpsychologischen Verpackungstest 

A Motivation Study on Siemens' Image and Advertising in the 

Pfanni KG 1970 

103 2349C 

United States Siemens A.G. 1971 

Vorschlag zu einer Umfeld- und Imagestudie fur WMF und den 

Wurttembergische 

103 2350A 

Produktbereich Glas 

Metallwarenfabrik 1970 

Bericht zu einer Motiv- und Imagestudie uber WMF und ihre 


103 2350C 

Produktgruppen 

Metallwarenfabrik 1970 

Vorschlag zu einer Motiv- und Imagestudie fur WMF und ihre 


103 2351A 

Produktgruppen 

Metallwarenfabrik 1970


103 2352C 

Bericht zu einer Motiv- und Imagestudie uber CAMELIA-Record 

auf dem Deutschen Markt Vereinigte Papierwerke 1970 

103 2353A Proposal for an Ad Test on "Camelia-Perfecta" Vereinigte Papierwerke 1970 

Vorschlag zu einer Motiv- und Marketingstudie uber das Sparen Verband Schweizerischer 

103 2354A 

und das Image der Kantonalbanken 

Kantonalbanken 1970 

Motiv- und Marketingstudie uber das Sparen nd das Image der Verband Schweizerischer 

103 2354C 

Kantonalbanken 

Kantonalbanken 1970 

103 2355A 

Vorschlag zu einer Motivstudie uber das Leitbild von Wien -- Eine 

Untersuchung uber die Psychologischen Voraussetzungen einer 

Wirkungsvollen Oeffentlichkeitsarbeit der Stadt Wien 

Proposal for an MRS on Basic Attitudes toward Movie Reviews 

Stadtverwaltung Wien 1970 

103 2356A 

(Criticism) Filmfoerderungsanstalt Berlin 1970 

103 2356A.1 Rohanalyse der Filmstudie 1969 

103 2357A Proposal for an MRS and Marketing Study on Merz Special Pills 

Bericht zu einer Motiv- und Marketingstudie uber Merz - Spezial - 

Merz & Co. 1970 

103 2357C 

Dragees Merz & Cie 1970 

103 2358A Vorschlag zu einer Packungsuntersuchung fur Goldfaber A. W. Faber-Castell 1970 

103 2358F Bericht zu einer Packungsuntersuchung fur Goldfaber 

Proposition pour une Etude de Motivation Effectuee pour le 

A. W. Faber-Castell 1970 

103 2359A 

Quotidien "La Suisse" 

La Suisse et ses Manchettes -- Elaboration d'une Technique de 

Sonor S.A., editeur de "La Suisse" 1970 

103 2359C 

Placardage 

The Newspaper of Today - and Tomorrow -- A Proposal for a 

Sonor SA, Edition "La Suisse" n.d. 

103 2361A 

Motivation Study -- First Draft 

First Draft -- What Kind of Housing for 1975? -- A Proposal for a 

Detroit Free Press 1970 

103 2362A 

Motivation Study 

Motivational Patterns of Avon Sales Personnel -- A Proposal for a 

1969 

103 2363A 

Research Study -- Preliminary Draft Avon Products, Inc. 1970 

Preliminary Draft -- The Modern Office Environment -- A Proposal International Office Organisation 

103 2364A 

for a Motivation Research Study 

Exhibition 1970 

103 2365A Proposal for a Motivation Action Plan on After-Shave Lotion 

Preliminary Draft -- Successful Banking in the 1970's -- A Proposal 

Gillette Toiletries Company 1970 

103 2366A 

for a Motivation Research Study 

Proposal for a Study to assist Banks in attracting more Money into 

The Cleveland Trust Company 1970 

103 2367A 

Savings Accounts and Checking Accounts 1970


2367C. Vol. 

Chemical Bank; The Citizens and 

Southern National Bank; The 

Connecticut Bank and Trust 

Company; First Wisconsin National 

Bank of Milwaukee; Pittsburgh 

National Bank; Bankers Trust 

103 I The New Bank Customer -- A Motivational Research Study 

Company 1971 

2367C.1 The New Bank Customer -- A Motivational Research Study -- 

103 Vol. II 

Statistical Appendix -- Volume II Chemical Bank 1971 

2367C.2 The New Bank Customer -- A Motivational Research Study -- The Citizens and Southern National 

103 Vol. II 

Statistical Appendix -- Volume II 

Bank 1971 

2367C.3 The New Bank Customer -- A Motivational Research Study -- The Connecticut Bank and Trust 

104 Vol. II 


Company 1971 

2367C.4 Vol The New Bank Customer -- A Motivational Research Study -- First Wisconsin National Bank of 

104 II 


Milwaukee 1971 


104 Vol. II 

Statistical Appendix -- Volume II Pittsburgh National Bank 1971 


104 Vol. II 


Research Study on a Proposed Publication (tentatively called 

Bankers Trust Company 1971 

104 2368A 

Current Drug Therapy) 

Revised Summary of Preliminary Findings for Infomed 

Infomed, Inc. 1970 

104 2368B 

Incorporated Infomed Incorporated 1970 

104 2368D Summary of Preliminary Findings for Infomed Incorporated Infomed Incorporated 1970 

104 2368E Research on Current Communication in the Field of Drug Therapy 

Developing Taco's Sales Potential in Modular Housing -- A 

The Publishers "Drug Therapy" 1970 

104 2369A 

Proposal for a Motivation Action Plan 

Proposal for a Motivation Research Study on Self-Service 

Taco, Inc. 1970 

104 2370A 

Gasoline Stations Autotronic Systems, Inc. 1970 

Preliminary Draft -- The Modern Office Environment -- A Proposal International Division - SCM 

104 2371A 

for an International Motivation Research Study 

Increasing the Sales of Erector Sets -- A Proposal for a Motivation 


104 2372A 

Action Plan Gabriel Industries, Inc. 1970 

104 2373E Creative Memorandum "Ten New Approaches to Chymoral" Armour Pharmaceutical Company 1970 

104 2374E The Factor of Prestige in Buying Motivations The Shaller-Rubin Company, Inc. 1970


104 2375A 

New Marketing Opportunities in Men's Personal Deodorants -- A 

Proposal for a Motivation Action Plan 

New Marketing Opportunities in Men's Personal Hygiene Products - 

Youngs Drug Products Corporation 1970 

104 2375C 

- A Motivational Research Study 

Are there New Opportunities in Sewing Aids for Scovill? -- A 


104 2376A 

Proposal for a "Ground Work" Motivation Study Scovill Manufacturing Company 1970 

104 2377A Motivstudie Camelia-Record und Namenstest Camelia 

Vorschlag zu einer Motiv- und Marketingstudie uber Papiertucher 


104 2378A 

(Tissues) in Frankreich Vereinigte Papierwerke n.d. 

104 2378C Motiv- und Marketingstudie uber Papiertucher in Frankreich 

Vorschlag zu einer Motivleitstudie im Erweiterten Nonwoven- 

Produktbereich in Kombination mit einer Produktstudie uber 


104 2379A 

Nonwoven-Slips (Einmal-Slips) Vereinigte Papierwerke n.d. 

104 2379C Bericht zu einer Motivstudie uber Nonwoven-Slips Vereinigte Papierwerke 1970 

104 2380A Vorschlag fur einen Packungstest Lavex Schweiz 

Vorschlag fur eine Motiv- und Marketingstudie uber Apparate und 


104 2381A 

Gerate im Haushalt Braun AG n.d. 

104 2382A 

Proposition pour une Etude Motivationnelle concernant le 

Probleme du "Couple Simca-Chrysler" dans le Marche Commun 

Bericht zu einer Motiv- und Marketingstudie uber die Verbindung 

Societe Automobiles Simca n.d. 

104 2382C 

Chrysler-Simca im EWG-Raum 

Vorschlag zu einem Duftnoten- und Packungstest fur einen Jade - 


104 2383A 

Intimspray 

Vorschlag zu einer Motivleitstudie uber Sherpa Tan und Sherpa 

Curta & Co., Jade Haus 1970 

104 2384A 

Apres Alfred Steinmann AG 1970 

104 2385A Proposal for an Image Study on Helanca Heberlein & Co. 1970 

Vorschlag zu einer Motivstudie uber das Image und den Konsum Bureau d'Etudes Publicitaires, BEP 

104 2386A 

von Elektrischer Energie 

Vorschlag zu einer Motiv- und Sozial-Psychologischen 

S.A. 1970 

104 2387A 

Untersuchung uber die Ueerfremdungsinitiative II Tages Anzeiger 1970 

104 2388A Vorschlag zu einer Konzeptionsstudie fur Tria Lintas Werbeagentur BSR 1970 

104 2388C Bericht zu einer Konzeptionsstudie fur Tria Lintas Werbeagentur BSR 1970 

104 2389A Vorschlag zu einem Konzeptions- und Packungstest fur "H I P I" Zweifel & Co. 1970 

104 2390F Bericht zu einem Anzeigentest fur Suchard-Schokoladen Chocolat Suchard SA 1970


104 2391A Proposal -- Phase I of a Motivation Research Study on Pollution 

Increasing the Market for Beneficial Finance's Services -- A 

Coordinated Communications, Inc. 1970 

104 2392A 

Proposal for a Motivation Research Study Al Paul Lefton Company, Inc. 1970 

How to Motivated More Americans to Travel in the United States -- The American Hotel and Motel 

104 2393A A Preliminary Draft Proposal for a Participatory Research Study 

Siemens Proposal -- Motivational Analysis of International and 


104 2394A 

American Siemens Ads 

A Motivation Study on Siemens' Image and Advertising in the 

Siemens 1970 

104 2394C 

United States Siemens A.G. 1971 

Proposal for a Research Study to determine how ADT Residential American District Telegraph 

104 2395A 

Protection Systems can Most Effectively be sold 

Company 1970 

2395A Proposal for a Research Study to determine how ADT Residential American District Telegraph 

104 Revised 

Protection Systems can Most Effectively be sold 

Company 1970 

104 2396 Selling the Services of Management Consulting Companies 

Preliminary Draft -- How to increase Package Sales of Falls City 

John P. Young & Associates n.d. 

105 2396A 

Beer -- A Proposal for a Motivation Research Study 

"The Uprooted Ones" -- A Psychological Study of Rural-to-Urban 

Winfield Advertising Agency, Inc. 1970 

105 2397C 

Migration and Urban Violence 1970 

105 2398A An Outline of Convention Programs Featuring Motivation Research Marriott Hotel Corporation 


1970 

105 2399A Vorschlag zu einer Besteckmusterstudie fur WMF-Bestecke 

Vorschlag zu einer Motiv- und Marketingstudie fur Scotch Hair 

Metallwarenfabriken 1970 

105 2400A 

Tape Minnesota Mining Products AG 1970 

105 2400C Motiv- und Marketingstudie fur Scotch Hair Set Minnesota Mining Products AG 1970 

105 2401A 

Vorschlag zu einem Duftnonen- und Packungstest fur Camelia 

Intim-Spray in Italien Vereinigte Papierwerke 1970 

105 2402A 

Vorschlag zu einer Motiv- und Produkttest-Studie uber ein Neues 

Geriatricum auf dem Hintergrund von KH3 und Recaps Depot 

Vorschlag fur einen Namenstest uber Camelia- bzw. Moltex- 


105 2403A 

Windeleinlagen 

Vorschlag zu einer Motiv- und Imagestudie uber Weissenburger 

Vereinigten Papierwerke 1970 

105 2404A 

Getranke Weissenburg-Mineralthermen AG 1970 

105 2404C Motiv- und Image-Studie uber Weissenburger Getranke Weissenburg-Mineralthermen AG 1971


105 2405A 

Bericht zu einer Motivleitstudie uber Sherpa Tensing Tan und 

Sherpa Tensing Apres Diethelm & Co. AG 1970 

105 2406A Vorschlag fur eine Motiv- und Konzeptionsstudie fur Milo Nestle SA 1970 

105 2406C Bericht zu einem Packungstest fur Milo 

Vorschlag fur einen Konzeptions- und Etiquettentest fur 

Nestle SA 1971 

105 2407A 

Traditionelle Nescafes Nestle SA 1970 

105 2408A Vorschlag zu einem Packungstest fur die Camelia - Produktfamilie 

Vorschlag zu einer Packungstest-Studie uber die Tempo- 


105 2409A 

Produktfamilie Vereinigte Papierwerke 1970 

Proposal for a Motivational and Marketing Study on "Career Du Pont de Nemours International 

105 2410A 

Apparel" 

SA -- Textile Fibers Department 

Du Pont de Nemours International 

1970 

105 2410C Bericht zu einer Pilotstudie uber "Career Apparel" 

Vorschlag fur eine Personal- und Arbeitsmarktstudie in Arlesheim 

SA n.d. 

105 2411A 

und Grellingen Schappe AG 1970 

105 2412A Vorschlag zu einem Slogan-Test fur die Stadt Luzern 

Vorschlag zu einer Psychologischen Untersuchung uber 

Werbeagentur Edgar Kung 1970 

105 2413A 

Schokoladen 

Bericht zu einer Motivstudie uber Schokoladen im Allgemeinen und 

Ph. Suchard GmbH 1970 

105 2413C die Marke Suchard bzw. Suchard/Milka im Speziellen Ph. Suchard GmbH 1971 

105 2414A Proposal for a Copytest on Dole de Luxe Pineapple Slices Alfred Steinmann AG 1970 

105 2414F Report on a Copytest for "Dole de Luxe" (Canned Pineapples) 

Consumer Reactions to the Use of Enriched Flour in Biscuits, 

Alfred Steinmann AG n.d. 

Cookies, and Snacks -- A Proposal for a Motivation Research Biscuit and Cracker Manufacturers' 

105 2415A 

Study 

Marketing Opportunities for the Random House Dictionary of the 

English Language -- CollegeEdition -- A Proposal for a Motivation 


105 2416A 

Research Study Random House, Inc. 1970 

First Draft - Telephone Directories and the "Yellow Pages" of the Kircher, Helton and Collett, Inc. for 

105 2417A Future -- A Proposal for a Motivation Research Study 

Proposal for a Study to determine what S. H. Kress can do to 

L. M. Berry and Company 1970 

105 2418A 

Maintain their Sales in Today's Market 

Proposal on a Motivational Research Study plus Follow-Up 

Program on How to Improve the Relationship between Police and 

S. H. Kress 1970 

105 2419A 

Public in the State of Florida Nova - IMR 1970


105 2420A 

Preliminary Draft -- Educators and the Public -- Closing the 

Communication Gap -- A Proposal for a Motivation Research 

Study 

Proposal for a Study to assist Banks in attracting more Money into 

1970 

105 2421A 

Savings Accounts and Checking Accounts 

Bericht zu einem Packungs- und Konzeptionstest fur OFRUTA - 

1970 

105 2422C 

Fruchtsafte 

Vorschlag zu einem Anzeigen-Pretest Verbunden mit einer 

Zweifel & Cie 1970 

105 2423A 

Pilotstudie fur Lavex Vereinigte Papierwerke 1970 

105 2424A Vorschlag zu einer Motiv- und Imagestudie fur Bally C. F. Bally AG 1970 

105 2424C Bericht zu einer Motiv- und Imageuntersuchung fur Bally Schweiz C. F. Bally AG n.d. 

105 2425A Vorschlag zu einer Produktkonzeptionsstudie fur ein Analgeticum 

Vorschlag zu einer Motivstudie und einem damit Verbundenen 


105 2426A 

Pretest fur Camelia Intimspray Vereinigte Papierwerke 1970 

105 2427A Vorschlag zu einer Wilkinson-Imagestudie in der Schweiz 

Study to determine how Coleco can increase the Sales of its Line 

Wilkinson Sword n.d. 

105 2428A 

of Swimming Pools 

New Marketing Opportunities for Above-Ground Swimming Pools -- 

Coleco Industries, Inc. 1970 

105 2428C 

A Pilot Motivational Research Study Coleco Industries, Inc. 1971 

105 2429A A Proposal for a Motivational Research Study on Snowmobiling Frankenberry & Associates, Inc. 1971 

2429A - Snowmobiling and its Effect on the American Family -- A Proposal 

105 Revised 

for a Motivational Research Study Frankenberry & Associates, Inc. 1971 

2429A.1 Snowmobiling and its Effect on the American Family -- A Proposal 

105 Revised 


A Proposal for a Motivation Research Study n a New Name and 

Frankenberry & Associates, Inc. 1971 

105 2430A 

Logo 

The Impact on the Bourbon Market of the Introduction of a New 

"American Light" Whiskey -- A Proposal for a Motivation Research 

Farmers Union Central Exchange 1971 

105 2431A 

Study 

Increasing the Market for Bourbon Whiskey -- A Proposal for a 

Bourbon Institute 1971 

105 2432A 

Motivation Research Study Bourbon Institute 1971 

105 2433F Report on Taste Tests of Three Canadian Whiskeys 

New Marketing Opportunities for Income Tax Services -- A 

Shaller-Rubin Company, Inc. 1971 

106 2434A 

Proposal for a Motivation Research Study Form 1040, Inc. 1971


106 2435A 

The Business Press and its Readers -- New Opportunities for 

Editorial Leadership -- A Proposal for a Motivation Research Study 

Selling to the "Technical Mind" -- The Marketing Role of the 

American Business Press, Inc. 1971 

106 2436A Business Press -- A Proposal for a Motivation Research Study American Business Press, Inc. 1971 

2436A Selling to the "Technical Mind" -- The Marketing Role of the 

106 Revised Business Press -- A Proposal for a Motivation Research Study 

Vorschlag zu einer Motivstudie in den Bereichen Frisur, 

Haarbehandlung, Haarpflegemittel und Einstellung zum 

American Business Press, Inc. 1971 

106 2437A 

Damencoiffeur 

Bericht zu einer Motivstudie in den Bereichen Frisur, 

Schweiz. Coiffeurmeisterverband 1971 

106 2437C 

Haarbehandlung und Einstellung zum Coiffeur 

Vorschlag zu einer Produkt-Konzeptionsstudie fur Cheese Pods 

Schweiz. Coiffeurmeisterverband 1971 

106 2438A 

und Corkers 

Bericht zu einer Produkt-Konzeptionsstudie fur Cheese Pods und 

Firma Zweifel Pomy-Chips AG 1971 

106 2438C 

Corkers 

Marketing "Baby's Bidette" -- A Report of Preliminary Findings 

Firma Zweifel Pomy-Chips AG 1971 

106 2439B 

based on a Panel Session 

How to Increase Patronage for a Chain of Department Stores -- A 


106 2440A 

Proposal for a Motivation Research Study 

The Editorial Needs of the Young Physician -- A Proposal For a 

Ruder & Finn, Inc. 1971 

106 2441A 

Motivation Research Study 

Proposal for a Motivational Research Study on the Exploitability of 


106 2442A 

Nostalgia and Nostalgic Products 

A Proposal for a Continuing Program to Determine the Unsatisfied 

United Artists Corporation 1971 

106 2443A 

Needs of the American Public Lehigh Valley Industries, Inc. 

American Institute of Laundering; 

National Institute of Drycleaning; 

1971 

The Current Market for Commercial Laundry and Drycleaning Laundry and Cleaners Allied 

106 2444A Services -- A Proposal for a Motivation Research Study 

Study to determine the Attitudes of Dealers, Sales Managers, and 

Salesmen towards Current Types of Incentive Plans and to provide 

John Plain with Additional New Material for its Presentation to 

Trades Association 1971 

106 2445A 

Pontiac 

New Directions for Automobile Incentive Programs -- A Pilot 

John Plain & Company 1971 

106 2445C 

Motivational Study John Plain Incentives, Inc. 1971 

106 2445C.1 1972 Motivational Planning for Pontiac Motor Division John Plain Incentives, Inc. 1971


106 2446A 

106 2446B 

106 2446C 

106 2446D 

Study to provide Direction to Aliyah in its Recruiting Efforts so as to 

make these Efforts as effective as possible 

Proposal for the Implementation of the Motivational Research 

Israel Aliyah Center Inc. 1971 

Study of Migration to Israel and Aliyah Communications 

A Motivational Research Study of Migration to Israel and Aliyah 

The Jewish Agency 1972 

Communications 

Proposal for the Implementation of the Motivational Research 

Israel Aliyah Center Inc. 1972 

Study of Migration to Israel and Aliyah Communications The Jewish Agency 1972 

106 2447A 

Increasing the Number of Participants in Incentive and Premium 

Programs -- A Proposal for a Motivational Research Study 

Building Participation in Continuity Promotion Programs -- A 

J&H International, Inc. 1971 

106 2447C 


Preliminary Research Questions for a Motivation Research Study 

J & H International, Inc. 1972 

106 2448A 

on Self-Service Gasoline Stations 

The Trade Press and Business Publications -- An Analysis of 

Texaco, Inc. 1971 

106 2449E 

Trends and Potentialities Paris MATCH 1971 

106 2450F Konzeptionsstudie und Copy-Test fur Traditionellen Nescafe Nestle SA 1971 

Vorschlag zu einer Reprasentativen Besteck-Modellstudie fur W M Wurttembergische 

106 2451A 

F 

Metallwarenfabriken 


n.d. 

106 2451C Bericht zu einer Besteckmuster-Studie 


106 2452A 

Vorschlag zu einer Qualitativen Untersuchung uber die 

"Wirksamkeit" von Punktsystemen, Speziell von Mondopunkten Verlag Mondo SA n.d. 

Bericht zu einer Image- und Produktforschungsstudie fur Camel Renolds Cigarette Corp., Genf und 

107 2453C 

Filter 

Triplex, Werbeagentur 


1972 

107 2454A Vorschlag zu einem Anzeigen-Pretest fur W M F 


107 2455A Vorschlag zu einer Motivstudie uber "Nervenstarkungsmittel" 

Bericht zu einer Motiv- und Produkttest-Studie uber ein Neues 

Vereinigte Papierwerke n.d. 

107 2455C 

Geriatricum Vereinigte Papierwerke 1971 

Vorschlag zu einer Untersuchung des Marktes fur Pfeifentabak Verein Schweiz. Rauchtabak- 

107 2456A 

und der Motive der Pfeifenraucher 

Fabrikanten n.d. 

Motiv- und Marketingstudie uber den Schweizerischen 

Verein Schweiz. 

107 2456C 

Pfeifentabakmarkt 

Rauchtabakfabrikanten 1971 

107 2457A Vorschlag fur einen Packungstest Valmont Reynolds Cigarette Corp. n.d.


107 2457C Bericht zu einem Packungstest fur Valmont Reynolds Cigarette Corp. 1971 

Vorschlag zu einer Psychologischen Grundlagenstudie uber Aktiengesellschaft fur Nestle- 

107 2458A 

Sauglingsnahrung und Sauglingsernahrung 

Produkte 1971 

Psychologische Grundlagenstudie uber Sauglingsnahrung und Aktiengesellschaft fur Nestle- 

107 2458C 

Sauglingsernahrung 

Projet pour une Etude de Motivation et la Determination de l'Image 

Produkte 1971 

107 2459A 

du Groupe de Grands Magasins Maus-Nordmann n.d. 

Les Grands Magasins du Groupe Maus-Nordmann dans la Le Compte du Groupe de Grands 

107 2459C 

Perspective du Public 

Magasins Maus-Nordmann 

Le Compte du Groupe de Grands 

1971 

107 2459C.1 Resultats d'une Etude Complementaire 

Magasins Maus-Nordmann 1972 

107 2460A Vorschlag zu einem Produkttest fur Elnapress Tavaro SA 1971 

107 2461A Vorschlag zu einer Produkt-Konzeptionsstudie fur Pront Ovo Young & Rubicam AG 1971 

107 2462A Proposition pour une Nouvelle Campagne Publicitaire de Biotex 1969 

Vorschlag zu einer Befragung uber die Einstellung des Publikums Das Sekretariat des 

107 2463A 

zu den Kulturinstituten der Stadt Zurich 

"The Decline and Fall of American Television" -- An Analysis of 

Stadtprasidenten 1971 

107 2464E 

Current Trends 

A Proposal for a Motivation Research Study on Marketing O.F.C. 

Paris MATCH 1971 

107 2465A 

as an 8-Year-Old Whisky The Shaller-Rubin Company, Inc. 1971 

107 2465B Interim Report on the Old French-Canadian Concept Shaller-Rubin Company, Inc. 1971 

107 2465B.1 Tentative Findings on O.F.C. Shaller-Rubin Company, Inc. 1971 

107 2465C 

2465C 

Executive 

Final Report -- Marketing O.F.C. as an 8-Year-Old Whisky The Shaller-Rubin Company, Inc. 1971 

107 Summary Executive Summary -- Marketing O.F.C. as an 8-Year-Old Whisky The Shaller-Rubin Company, Inc. 1971 

What Information do Consumers want about the Products they The Proctor and Gamble Company, 

107 2466A 

buy? -- A Proposal for a Motivation Research Study 

Inc. 1971 

2466A What Information do Consumers want about the Products they The Proctor and Gamble Company, 

107 Revised buy? -- A Proposal for a Motivation Research Study (Revised) 

Inc. 1971 

What Information do Consumers want about the Cleaning The Procter and Gamble Company, 

107 2466C 

Products they buy? A Motivation Research Study 

Selecting a New Name for "Baby Bidette" -- A Proposal for a 

Inc. 1971 

107 2467A 


Selecting a New Name for "Baby Bidette" -- A Pilot Motivational 


107 2467D 

Research Study Youngs Drug Products Corporation 1971


108 2468A A Proposal for a Motivation Research Study on Pipe Smoking 

Pipe and Tobacco Council of 

America 1971 

New Marketing Opportunities in Pipe Smoking -- A Proposal for a Pipe and Tobacco Council of 

108 2468A 


A New Package for Federal Shot Shells -- A Proposal for a 

America 1971 

108 2469A 

Motivational Resesarch Study 

Oral Hygiene - The Psychology of the Mouth -- A Proposal for a 

Kerker & Associates, Incorporated 1971 

108 2470A 

Motivational Resesarch Study 

How to stop the Circulation Erosion of the Minneapolis Star -- A 


108 2471A Preliminary Proposal for a Motivation Research Study Minneapolis Star 1971 

108 2472A 

108 2473A 

108 2473B 

108 2473C. Add. 

108 2474A 

Proposal for a Motivational Research Study on Name and Image 

for the Merged Ciba-Geigy Agricultural Chemicals Division 

Proposal for a Motivational Research Study to Evaluate Geigys 

Marketing and Sales Programs in the Corn Herbicide Market 

Progress Report -- Summary of Key Findings -- A Motivational 

Research Study to Evaluate Geigy's Marketing and Sales 

Programs in the Corn Herbicide Market 

Summary of Key Findings from Final Report -- A Motivational 

Research Study to evaluate Geigy's Marketing and Sales 

Programs in the Corn Herbicide Market 

Proposal for a Motivational Research Study of the Sorghum 

Herbicide Market 


Division of Ciba-Geigy Corporation 1971 









108 2475A 

Eliminating Psychological Barriers -- A Search for an Increased 

Tea Market -- A Proposal for a Motivational Research Study 

Proposal for a Motivational Research Study on Self-Service Gas 

Standard Brands Sales Company 1971 

108 2476A 

Stations Atlantic Richfield Company 1971 

2476A. Proposal for a Motivation Research Study on Self-Service 

108 Revised 

Gasoline Stations 

Proposal for a Motivational Research Study on a New Type of 

Atlantic Richfield Company 1971 

108 2477A 

Electronic Calculator Royal Typewriter Company 1971 

108 2477C A Motivational Research Study on an Electronic Calculator Royal Typewriter Company 1971 

108 2478A Proposal for a Study about Cars Chrysler Motor Corporation 1971 

108 2479A Letter Proposal to Gulf Oil Corporation Gulf Oil Corporation 1971


108 2480A 

Proposal for an Up-to-Date Study of a Study done in 1955 about 

Cars 

Proposal for Motivational and Image Study on the Buying of Skis 

Ross Roy Inc. 1971 

108 2481A 

and the AUTHIER Brand 

Final Report on a Motivational Research and Image Study on Ski 

Olin Authier SA n.d. 

108 2481C 

Buying and the Authier Brand Olin Authier S.A. 1971 

La Suisse et ses Manchettes -- Elaboration d'une Technique de Le Compte de Sonor SA, Edition 

108 2482C 

Placardage 

"La Suisse" n.d. 

108 2483A Vorschlag zu einem Packungstest fur Tempo Vereinigten Papierwerke 1971 

108 2483C Bericht zu einem Packungstest fur die Tempo - Produktfamilie Vereinigten Papierwerke 1972 

108 2484A 

Vorschlag zu einer Psychologischen Unterrsuchung der Moltex- 

Produktfamilie auf dem Hintergrund der Konkurrenz-Produkte Vereinigte Papierwerke 1971 

2484A. Vorschlag zu einer Psychologischen Untersuchung der Moltex- 

108 Revised Produktfamilie auf dem Hintergrund der Konkurrenzprodukte Vereinigte Papierwerke 1971 

108 2484C Bericht zu einem Packungstest fur Moltex Vereinigte Papierwerke 1971 

108 2485A Vorschlag zu einer Motivstudie uber den Konsum von Kernobst Schweizerischen Obstverband 1971 

108 2485C Bericht zu einer Motivstudie uber Kernobst 

Proposal for Basis Study and Study of Rader Analysis on 

Publications issued by the Schwizerische Bankgesellschaft (SBG) 

Schweizerischer Obstverband 1972 

108 2486A 

(Swiss Banking Corp.) 

Grundlagenstudie und Leserschaftsanalyse uber die Publikationen 

Schwizerische Bankgesellschaft n.d. 

108 2486C 

der Schweizerischen Bankgesellschaft Schweizerische Bankgesellschaft 1972 

108 2487A 

2487A. 

Vorschlag zu einer Motiv- und Imagestudie fur Caran d'Ache Caran d'Ache 1971 

108 Revised Vorschlag zu einer Motiv- und Imagestudie fur Caran d'Ache Caran d'Ache 1971 

108 2487C Bericht zu einer Image- und Marketingstudie fur Caran d'Ache 

Vorschlag zu einer Motiv- und Marketingstudie fur Galak und das 

Caran d'Ache 1971 

108 2488A 

Konsept "Kinderschokolade" 

Bericht zu einer Motiv- und Marketingstudie uber Galak und 

Societe des Produits Nestle S.A. 1971 

109 2488C 

Kinderschokolade 

Offerte fur einen Weiteren Qualitativen Geschmacks- und 

Societe des Produits Nestle S.A. 1971 

109 2489A 

Pakkungstest fur Valmont 

Vorschlag zu einer Packungs- und Farbstudie fur bunte Tempo- 

Reynolds Cigarette Corp. 1971 

109 2490A 

Taschentucher 

Bericht zu einer Packungs- und Farbstudie fur bunte Tempo- 


109 2490C 

Taschentucher Vereinigte Papierwerke 1971


How do Consumers select Soft Drinks? A Problem Analysis and Batten, Barton, Durstine & Osborn, 

109 2491A 


The Role of the Uniform in Scouting -- A Proposal for a Motivation 

Inc. 1971 

109 2492A 

Research Study Boy Scouts of America 1971 

2492A Draft Copy -- The Role of the Uniform in Scouting -- A Proposal for 

109 Revised 

2492A 

a Motivation Research Study Boy Scouts of America 1971 

Second The Role of the Uniform in Scouting -- A Proposal for a Motivation 

109 Revision 


The Reasons for the Decline of Small Claims arising from Casualty 

and Property Losses -- A Proposal for a Motivation Research 

Boy Scouts of America 1971 

109 2493A 

Study 

New Promotional Opportunities -- A Proposal for a Motivation 

Insurance Information Institute 1971 

109 2494A 


Report on Suggested Improved Promotional Activities for Haystack 

Haystack Corporation 1971 

109 2494E 

Corporation Haystack Corporation 1971 

109 2495A Proposal for a continuing Motivational Research Program 

Building a Higer Standard of Employee Morale -- A Proposal for a 

Marvin Glass and Associates 1971 

109 2496A 


New Marketing Opportunities -- A Proposal for a Motivation 

Royal Castle System, Inc. 1971 

109 2497A 

Research Study Ponderosa System, Inc. 1971 

109 2498A A Proposal for Multi-Stage Motivational Research Services 

Sales and Advertising Strategy for L'Oreal Hair Coloring Products -- 

National Shawmut Bank 1971 

109 2499A 

A Proposal for a Motivational Research Study 

A Proposal for a Motivation Research Study for L'Oreal Hair 

Cosmair N.Y., Inc. 1971 

109 2499A Rev. 

Coloring Products Cosmair N.Y., Inc. 1971 

Proposal for a Study to help Safeway increase Sales and Television Bureau & Advertising, 

109 2500A 

Profitability in its Denver Operations 

Inc. 1971 

Social, Political, and Market Forces affecting John Hancock's John Hancock Mutual Life 

109 2501A Profitability -- A Proposal for a Motivation Research Study 

Insurance Co. 1971 

109 2502A Proposal for a Psychological Study on Chocolate 

Report on a Pilot Study on the Consumption of Chocolate in 

Cadbury France 1971 

109 2502C 

France Cadbury France 


n.d. 

109 2503A Vorschlag zu einem Anzeigen-Pretest fur W M F 

Metallwarenfabriken n.d. 

109 2504A Vorschlag fur einen Anzeigentest Bess Vereinigte Papierwerke 1971


109 2505A 

Vorschlag fur eine Qualitative Untersuchung uber Braun 

Rasierwasser-Produktkonzeptionen Braun AG 1971 

109 2505C Aftershave Conception Test Braun AG 1972 

Vorschlag zu einer Qualitativen Erhebung uber das Image und die Grossversandhaus Quelle, Gustav 

109 2506A 

Wettbewerbesituation der Quelle 

Schickedanz KG 1971 

Bericht zu einer Untersuchung uber das Image und die Grossversandhaus Quelle, Gustav 

109 2506C Wettbewerbssituation des Versandhauskonzerns Quelle 

Vorschlag zu einer Motiv- und Imagestudie fur das Warenhaus 


109 2507A 

Gonset S.A., Yverdon Pulbaco, Werbeagentur 1971 

109 2507C Motiv- und Image-Studie fur das Warenhaus Gonset S.A., Yverdon Pulbaco, Werbeagentur 1972 

109 2508A Vorschlag fur eine Motiv- und Marketingstudie fur Zweifel-Weine Zweifel & Co. 1971 

Vorschlag zu einer Motivstudie fur die Durchfuhrung des Weight Weight Watchers International, 

109 2509A 

Watcher-Programmes in der Schweiz 

Vorschlag zu einer Motivstudie uber das "Image" der Region 


109 2510A 

Schaffhausen als Wohn- und Arbeitsort 

Project pour une Etude de Motifs pour une Edition Speciale de La 

Industrievereinigung Schaffhausen 1971 

109 2511A 

Suisse pour les Regions du Jura et de Bienne 

Vorschlag zu einer Motiv- und Marketingstudie fur Scotch Brite im 

Sonor S.A., editeur de "La Suisse" 1971 

109 2512A 

Badezimmer 3M Minnesota Mining Products AG 1971 

Vorschlag zu einer Qualitativen Untersuchung uber den Markt fur Georg Fischer Aktiengesellschaft 

109 2513A 

Spezialfelgen fur Personenwagen 

+GF+ 1971 

Bericht zu einer Motiv- und Marketingstudie uber den Markt von Georg Fischer Aktiengesellschaft 

109 2513C 

Spezialfelgen fur Personenwagen 

Vorschlag zu einer Motiv- und Marketingstudie fur 

"Kalbsleberwurst" (in Tube) und fur die (erweiterte) Produktlinie "Le 

+GF+ 1972 

109 2514A 

Parait" Dyna SA 1971 

109 2515A Vorschlag zu einer Image- und Marketingstudie fur Salamander Salamander AG 1971 

109 2515C Bericht zu einer Motiv- und Marketingstudie fur Salamander 

Proposal for a Research Study on the Image of Lehigh Valley 

Salamander AG 1972 

110 2516A 

Industries, Inc. Lehigh Valley Industries, Inc. 1971 

110 2517A Proposal for a Continuing Study for Lehigh Valley Industries 

Consumer Response to changing the Old Spice Lotion Container 

from Glass to Plastic -- A Proposal for a Motivation Research 

Lehigh Valley Industries, Inc. 1971 

110 2518A 

Study Shulton, Inc. 1971


110 2519A 

New Marketing Opportunities for Keystone Bond Funds -- A 

Proposal for a Motivation Research Study -- Preliminary Draft 

First Draft -- New Packaging and Marketing Directions for Sterling 

The Keystone Company of Boston 1971 

110 2520A 

Salt -- A Proposal for a Motivation Study 

Preliminary Draft -- Increasing the Sales of Amphora Tobacco -- A 

International Salt Company 1971 

110 2521A 

Proposal for a Motivation Research Study Douwe Egberts, Inc. 1971 

Increasing the Sales of Amphora Tobacco -- A Proposal for a Douwe Egberts Tobacco Co. and 

110 2521A. Rev. 


Douwe Egberts, Inc. 1972 

A Motivation Research Study on Increasing the Sales of Amphora Douwe Egberts Tobacco Co. and 

110 2521C 

Tobacco 

A Proposal for a Motivational Research Study -- Attitudes in 

Douwe Egberts, Inc. 1973 

Northern Hartford towards Connecticut Mutual Life Insurance Connecticut Mutual Life Insurance 

110 2522A 

Company 

The Challenge of the 1970's: -- Marketing Sunoco Products in a 

Rapidly-Changing Society -- A Proposal for a Motivational 

Company 1971 

110 2523A 


The Challenge of the 1970's -- Marketing Chrysler Automobiles in 

a Rapidly-Changing Society -- A Proposal for a Motivational 

Sun Oil Company 1971 

110 2524A 


The Challenge of the 1970's -- Marketing Chrysler Automobiles in 

Chrysler Motor Corporation 1971 

2524A a Rapidly-Changing Society -- A Proposal for a Motivational 

110 Revised 


Summary of Key Findings of Progress Report -- A Motivational 


110 2524B Research Study on Chrysler's Image in the Seventies 

Marketing Chrysler Automobiles in a Rapidly-Changing Society -- A 

Chrysler Motors Corporation 1972 

110 2524C 

Motivational Research Study Chrysler Motor Corporation 1972 

110 2524C. Ex. 

110 2525A 

2525A 

110 Revised 

110 2526A 

Executive Summary of a Motivational Research Study -- Marketing 

Chrysler Automobiles in a Rapidly-Changing Society Chrysler Motor Corporation 1972 

Effectively motivating Dealers, Sales Managers and Salesmen in Pontiac Motor Division of General 

the 1970's -- A Proposal for a Motivational Research Study 

Motors 1971 

Effectively motivating Dealers, Sales Managers and Salesmen in Pontiac Motor Division of General 

the 1970's -- A Proposal for a Motivational Research Study 

Attitudes in Hartford towards Aetna Life and Casualty -- A Proposal 

Motors 1971 

for a Motivational Research Study Aetna Life and Casualty 1971


110 2527A 

Proposal for a Research Study designed to reveal the 

Psychological and Social Factors that account for the Steady 

Decline in Egg Consumption 

Marketing Oral Hygiene Products -- A Proposal for a Motivation 

Poultry and Egg Institute of 

America 1971 

110 2528A 

Research Study Colgate-Palmolive Company 1971 

Consumer Attitudes towards filling Prescriptions -- A Proposal for a American Pharmaceutical 

110 2529A 


Communicating the Value of Comprehensive Pharmeaceutical 


2529A Services to the Consumer -- A Proposal for a Motivation Research American Pharmaceutical 

110 Revised 

Study 

Progress Report -- Summary of Key Findings -- Communicating 


the Value of Comprehensive Pharmaceutical Services to the American Pharmaceutical 

110 2529B 

Consumer -- A Motivational Research Study 

Revised Final Report -- Communicating the Value of 


2529C Comprehensive Pharmaceutical Services to the Consumer -- A American Pharmaceutical 

110 Revised 


Effectively motivating Dealership Sales and Service Personnel -- A 


110 2530A 


The Role of the Life Insurance Industry toward "Third Agers" -- A 


110 2531A 


Increasing Mail Order Sales of the King-Size Product Line -- A 

Institute for Life Insurance 1972 

110 2532A 


Progress Report -- Increasing Mail Order Sales of the King Size 

The King-Size Company 1971 

110 2532B 

Product Line -- A Motivational Research Study 

Proposal for a Study to determine if "Staff" is the Best Name for a 

The King Size Company 1972 

110 2533A 

Health and Beauty Aid Line of Products Food Business Association 1971 

The N. A. M., the Consumer, and Product Safety -- Preliminary National Association of 

110 2534A Outline of a Proposal for a Motivation Research Study 


110 2535A Vorschlag zu einem Anzeigen- und TV-Spot-Posttest fur Milch Werbeagentur Jaggi n.d. 

110 2536A Vorschlag zu einem Packungstest fur Bess-Comfort 

Proposal for a Psychological Study on Chocolate, especially on 

Vereinigte Papierwerke n.d. 

110 2537A 

Count Lines in Germany 

Report on a Qualitative Study on the Consumption of Chocolate in 

Cadbury Schweppes Ltd. n.d. 

110 2537C 

the United Kingdom Cadbury Schweppes Ltd. 1972


110 2538A 

Proposal for a Study to provide Bond Stores with a Series of 

Specific Programs to be taken to motivate Improved Performance 

by its Sales Personnel Bond Stores, Incorporated 1972 

A Proposal for a Motivational Research Study of Pantyhose Textile Fibers Department -- E. I. 

110 2539A 

Potential 


2539A. A Proposal for a Motivational Research Study of Pantyhose Textile Fibers Department -- E. I. 

110 Revised 

Potential 


111 2539B "Pantyhose" Preliminary Findings n.d. 

111 2539B.1 Excerpts from "Pantyhose" Preliminary Findings 


n.d. 

111 2539C A Motivational Research Study of Pantyhose Potential 

A Proposal for a Motivational Research Study on S. S. Pierce 


111 2540A 

Wines and Liquors S. S. Pierce Company 1972 

Consumerism, American Industry, and the NAM -- Outline of a National Association of 

111 2541A 

Proporsal for a Motivational Research Study 


Metrication -- Challenge to American Industry -- A Preliminary National Association of 

111 2542A Outline of a Proposal for a Motivational Research Study 

The Role of the NAM in increasing Trade with former "Off-Limits" 


Countries -- Preliminary Outline of a Proposal for a Motivation National Association of 

111 2543A 


Manufacturers 

Department of Health, Education, 

1972 

Proposal for a Motivational and Segmentation Study of Physicians and Welfare -- Public Health 

& Their Drug Information Needs, Its Sources and Impact on Their Service -- Food and Drug 

111 2544A 

Practices 

Administration, CA-272 

Thw Wrigley Company and The 

1972 

111 2545A Proposal for a Pilot Study followed by a Copytest for Wrigley 

Steinmann Agency n.d. 

111 2546A Vorschlag fur einen Packungstest Tempo 6er-Pack Vereinigte Papierwerke n.d. 

111 2547A Vorschlag zu einer Anzeigen-Untersuchung Moltex 

Vorschlag zu einer Qualitativen Packungsuntersuchung fur Bell- 


111 2548A 

Konserven Bell AG 

Groupe de Grands Magasins Maus- 

1971 

111 2549A Vorschlag fur eine Anschlussuntersuchung Maus-Nordmann 

Nordmann 1971 

111 2550A 

Vorschlag zu einer Psychologischen Packungs- und Produktstudie 

fur DE LUXE Mi-Fonce bzw. Eine De Luxe-Produktfamilie Chocolat Suchard S.A. 1971


2550A. Erweiterter Vorschlag zu einer Qualitativen Untersuchung uber De 

111 Revised Luxe bzw. De Luxe Mi-Fonce und eine De Luxe Produktfamilie 

Bericht zu einer Qualitativen Untersuchung uber De Luxe bzw. De 


111 2550C 

Luxe Mi-Fonce 

Preliminary Draft -- The Challenge of the 70's Marketing TV Sets in 


a Changing Society -- A Proposal for a Motivational Research GTE Sylvania -- Division of General 

111 2551A 

Study 

Preliminary Draft -- The Challenge of the 70's: Designing and 

Telephone and Electronics 1972 

Marketing TV Sets in a Changing Society -- A Proposal for a GTE Sylvania -- Division of General 

111 2551A Rev. 

Systems Psychological Study 

Telephone and Electronics 

United Fruit Continental und Young 

1972 

111 2552C Motivstudie uber Bananen bzw. Chiquita-Bananen Schweiz 

and Rubicam GmbH 1971 

2552C Ex. Motivstudie uber Bananen bzw. Chiquita-Bananen 

111 Summary Zusammenfassung der wichtigsten Resultate Schweiz n.d. 

2552C Motivational Research Study on Bananas and the "Chiquita" Brand 

111 Translation in particular in Switzerland -- Summary of Findings 


n.d. 

111 2553C Motivstudie uber Bananen bzw. Chiquita-Bananen Oesterreich and Rubicam GmbH 1971 

2553C. Ex. Motivstudie uber Bananen bzw. Chiquita-Bananen 

111 Summary Zusammenfassung der wichtigsten Resultate Oesterreich n.d. 

2553C. Motivational Research Study on Bananas and the "Chiquita" Brand 

111 Translation 

in particular in Austria -- Summary of Findings 


n.d. 

111 2554C Motivstudie uber Bananen bzw. Chiquita-Bananen Deutschland and Rubicam GmbH 1971 

2554C. Ex. Motivstudie uber Bananen bzw. Chiquita-Bananen 

111 Summary Zusammenfassung der wichtigsten Resultate Deutschland n.d. 

2554C. Motivational Research Study on Bananas and the "Chiquita" Brand 

111 Translation in Particular in Germany -- Summary of Findings 

Vorschlag fur eine Qualitative Untersuchung zum Problem des 

n.d. 

111 2555A 

Coupon-Rucklaufes 

Eine Qualitative Untersuchung zum Problem des Coupon- 

Bausparkasse Mainz 1972 

111 2555C 

Rucklaufes 

Proposal for a Study to uncover New Product Opportunities for 


111 2556A Lanvin-Charles of the Ritz in the Field of Women's Cosmetics 

Final Report on a Motivational Research Study to Develop New 

Lanvin-Charles of the Ritz 1972 

111 2556C 

Product Concepts Lanvin-Charles of the Ritz 1972


111 2557A 

Proposal for a Study to determine whether Consumers react 

Positively or Negatively to a New Perfume 

Vorschlag fur eine Qualitative Untersuchung von 

Givaudan Corporation 1972 

111 2558A 

Namensentwurfen fur ein Rasierwasser 

Vorschlag zu einer Qualitativen Untersuchung uber die Image- 

Braun AG 1972 

111 2559A 

Konformitat von Braun-Leuchten Braun AG 1972 

111 2560F Bericht zu einem Anzeigen-Test fur Nescore 

Vorschlag fur eine Qualitative Untersuchung fur die Hausmarke 

Societe des Produits Nestle SA 1972 

111 2561A 

"Altmeister" 

Bericht uber eine Qualitative Untersuchung der Hausmarke 

Schade & Fullgrabe 1972 

111 2561C 

"Altmeister" 

Vorschlag fur eine Psychologische Marktsegemtationsstudie der 

Schade & Fullgrabe 1972 

111 2562A 

Produktbereiche Kaffee und Kakao 

Summary of three Focused Group Sessions on Non-White 

HAG AG 1972 

111 2563F 

Shaving Creams Colgate-Palmolive Company 1972 

2563F Summary of three Focused Group Sessions on Non-White 

111 Revised 

Shaving Creams Colgate-Palmolive Company 1972 

111 2564A 

Vorschlag fur einen Qualitativen Produkttest des Braun-Cassett- 

Standard im Context der konkurrierenden Batteriegerate Braun AG 1972 

111 2564C Packungsstduie fur den Braun Cassett Braun AG 1971 

111 2564F Design-Test des Braun-Cassett-Standard 

Vorschlag zu einer Motiv- und Imageuntersuchung fur AG 

Braun AG 1972 

111 2565A Fehlmann Sohne, Schoftland, bzw. Fur die Marke Lutteur AG Fehlmann Sohne 1972 

111 2566A Vorschlag zu einer Aerztebefragung uber lokale Corticoide Sandoz AG 1971 

112 2566C Bericht zu einer Motiv- und Marketingstudie uber Corticoide 


Einkaufsgewohnheiten, Motivationen und Typologien bei Migros- 

Sandoz AG n.d. 

112 2567A 

Kundinnen 

Vorschlag zu einer Motiv- und Kommunikationsstudie uber die 

"Information" Zeitung fur Mitarbeiter der Schweizerischen 

Migros-Genossenschafts-Bund 1972 

112 2568A 

Bankgesellschaft 

Motiv- und Kommunikationsstudie uber die "Information" Zeitung 

Schweizerische Bankgesellschaft 1972 

112 2568C fur Mitarbeiter der Schweizerischen Bankgesellschaft Schweizerische Bankgesellschaft 1972 

112 2569A Ad Copy Test, based on three Sample Ads on 8-year-old OFC The Shaller-Rubin Company, Inc. 1972 

112 2569B Interim Report -- Copy Test for OFC Eight The Shaller-Rubin Co., Inc. 1972 

112 2569B.1 Second Interim Report -- Copy Test of three Ads for OFC Eight n.d.


112 2570B 

Vorschlag fur eine Qualitative Untersuchung der 

Kommunikationsmittel des Krups Rasierapparates Robert Krups GmbH 1972 

112 2571A Vorschlag zu einer Produkt-Konzeptionsstudie fur "Dress in" Chemiro AG 1972 

112 2572A Vorschlag zu einer Motiv- und Marketingstudie fur Jasskarten 

Vorschlag zu einer Untersuchung uber das Image des - GF - 

Aktiengesellschaft Muller & Cie 1971 

112 2573A 

Konzerns Georg Fischer Aktiengesellschaft 1972 

112 2574A Untersuchungsvorschlag zur Tempo-Produktfamilie, Stufe 2 Vereinigte Papierwerke 1972 

To develop new Product Concepts -- A Proposal for a Motivation Honig, Cooper, and Harrington for 

112 2576A 


The Clorox Company 1972 

112 2577A 

112 2578A 

112 2579A 

112 2580A 

Motivating Producers to place more Coverage with Fireman's Fund 

American -- A Proposal for a Motivational Research Study 

Marketing a new Motor Coach -- A Proposal for a Motivational 


New Marketing Opportunities for Linde Jewelry -- A Proposal for a 


A Program for development of New Product Concepts -- A 


Fireman's Fund American 

Insurance Companies 1972 

Recreational Vehicle Division -- 

FMC Corporation 1972 

Gerald Roscoe, Incorporated for 

Union Carbide Corporation -- 

Consumer Products Division -- 

Jewelry Products 1972 

American Chicle Company Division - 

- Warner-Lambert Company 1972 

112 2581A 

Improving the Market for Men's Formal Wear in a rapidly changing 

Society -- A Proposal for a Motivation Research Study 

Improving the Market for Men's Formal Wear in a rapidly changing 

After Six, Incorporated 1972 

112 2581C 

Society -- A Motivational Research Study 

Vorschlag zu einer Untersuchung der wichtigsten 

After Six, Incorporated 1973 

112 2582A 

Kommunikationsmittel einer neuen Sorte Onko X HAG AG 1972 

112 2583A Vorschlag zu einer Motiv- und Imagestudie fur Buro-Furrer AG Buro-Furrer AG 1972 

112 2583C Bericht zu einer Motiv- und Imagestudie fur Buro Furrer AG Buro Furrer AG 1972 

112 2584A Vorschlag zu einer Motivpsychologischen Studie uber Haarspray Ciba-Geigy 1972 

112 2585A Proposal for a Product Test -- Curly Wurly 

Vorschlag zu einer Leserbefragung der Zeitschriften Funkschau 

Cadbury Schweppes Ltd. 1972 

112 2586A 

und Elektronik 

Ausfuhrlicher Bericht zu einer Image- und Werbe-Untersuchung 

Franzis-Verlag 1972 

112 2587C 

fur Mercedes-Benz-Pkw in der Schweiz Daimler-Benz Aktiengesellschaft 1972


112 2587A 

112 2588A 

112 2589A 

112 2591A 

112 2591C 

112 2592A 

112 2593A 

2593A 

112 Revised 

112 2593C 

112 2594A 

112 2594C 

112 2594.1A 

112 

2594.1A 

Rev. 

113 2594.1C 

113 2595A 

113 

2595A. 

Revised 

113 2595C 

Vorschlag zu einer Image- und Werbeforschung fur Mercedes- 

Benz-Pkw Daimler-Benz Aktiengesellschaft n.d. 

Vorschlag zu einer Imageuntersuchung der COOP COOP Schweiz, Abteilung Public 

Genossenschaften 

Vorschlag zu einer Qualitativen Aerztebefragung uber die John 


Valentine Fitness Clubs 

Increasing the Sales of Partyline Products -- A Proposal for a 

Sandoz AG 1972 


Increasing the Sales of Partyline Products -- A Motivational 

Rodin Industries 1972 


Developing a Name for an Ultra-Heat Process for Cream -- A 

Rodin Industries 1972 


Proposal for a Motivational Research Study of the Marketing of a 

Milk Industry Foundation 1972 

New Electronic Calculator 

Proposal for a Motivational Research Study on the Marketing 

Royal Typewriter Company 1972 

Viability of a New Electronic Product 

A Motivational Research Study on the Marketing Viability of a New 


Electronic Product 

Developing a Market for Tampon Products -- A Proposal for Phase 


I of a Motivation Research Study 

Developing a Market for Tampon Products -- Report on Phase I of 

Personal Products Company 1972 

a Motivation Research Study 

Developing a Market for Tampon Products -- A Proposal for Phase 


II of a Motivation Research Study 

Revised Tentative Draft -- Battery of Projective Techniques and 

Psychological Tests -- Designed for Phase II of a Motivation 


Research Study on developing a Market for Tampon Products 

Developing a Market for Tampon Products -- Phase II of a 



Strengthening the Market for Modess and Stayfree Sanitary 

Napkins -- A Proposal for Phase I of a Motivational Research 


Study 


Napkins -- A Proposal for Phase I of a Motivational Research 


Study 



Napkins -- Report on Phase I of a Motivation Research Study Personal Products Company 1972


113 2596E 

Summary of Findings and Recommendations on "Thrill" Focus 

Group Sessions and Consultation 

The Effect of Magazine Advertising on Whiskey Brand Decisions in 

"Controlled" States -- A Proposal for a Motivational Research 

The Procter and Gamble Company 1972 

113 2597A 

Study Multi-Media Concepts Inc. 1972 

113 2598A Vorschlag fur eine Psychologische Anzeigenuntersuchung J. Walter Thompson GmbH 1972 

113 2598C Bericht zu einem Anzeigen - Test fur den Braun Sixtant 6006 

Vorschlagsmemo uber einen Product-in-Use Test fur ein 

Braun AG und J. Walter Thompson 1972 

113 2599A 

Rasierwasser 

Vorschlag fur eine Qualitative Untersuchung von vier 

Namensentwurfen fur ein Rasierwasser (und Anschliessende 

n.d. 

113 2600A 

Uberprufung der Akzeptanz einer Korperform) 

Vorschlag fur eine Qualitative Untersuchung der Konsistenz eines 

Braun AG 1972 

113 2601A 

Rasierwassers 

Rohvorschlag fur eine Qualitative Untersuchung der Packung und 

Braun AG 1972 

113 2602A 

Korperausstattung eines Rasierwassers 

Vorschlag zu einer Motiv- und Marketingstudie uberdas Image der 

Braun AG 1972 

113 2603A 

Zuger Kantonalbank 

Motiv- und Marketingstudie uber das Image der Zuger 

Zuger Kantonalbank 1972 

113 2603C 

Kantonalbank 

Vorschlag zu einer Qualitativen Untersuchung fur Moltex Babybad 

Zuger Kantonalbank 1972 

113 2604A 

und Wattestabchen Vereinigte Papierwerke 1972 

113 2605C Bericht zu einer Befragung von Valmont-Rauchern Reynolds Cigarette Corp. 1972 

113 2606A Vorschlag fur einen Namenstest 

Vorschlag zu einer Untersuchung des Werbekonzeptes Barry 

Dr. Rudolf Farner-Saw n.d. 

113 2607A 

(Post-Test Barry) 

Vorschlag zu einer Motiv- und Marketingstudie im Sanitar- und 


113 2608A 

Heizungsbereich Oesterreichische Armaturen A.G. 1972 

Vorschlag zu einer Motivstudie in den Bersichen Frisur, Den Zentralverband des Deutschen 

113 2609A Haarbehandlung, Haarpflegsmittel und Einstellung zum Friseur 

Vorschlag zu einer Psychologischen Grundlagenstudie im Bereich 

Friseurhandwerkes n.d. 

"Soft Drinks" (Verbunden mit einer Imageanalyse fur Vivi Kola und Unifontes, bzw. Werbeagentur 

113 2610A 

Grangina) 

Triplex 1972 

113 2611A Vorschlag zu einer Motivstudie im Bereich D O B Grossversandhaus Quelle 1972 

113 2612A Vorschlag fur einen Anzeigenkommunikations-Test J. Walter Thompson GmbH 1972


113 2613C 

Bericht uber einen Packungstest der Uberarbeiteten F-Linie fur die 

Tempo-Produktfamilie 

Proposal for a Study to Identify those Aspects of Corporate Activity 

which - properly advertised - would most effectively serve to 


113 2614A 

improve Corporate Images among various Publics 

The Challenge of the 70's: Planning the Continued Growth of 

Hardee's -- A Proposal for a Benchmark Motivation Research 

Time Magazine 1972 

113 2615A 

Study 

The Challenge of the 70's -- Planning the Continued Growth of 

Hardee's Food Systems Inc. 1972 

113 2615C 

Hardee's Hardee's Food Systems Inc. 1973 

113 2616F Lillet Ad Test The Shaller-Rubin Company, Inc. 1972 

113 2617F A Pilot Study on the Birds Eye Logo King Casey, Inc. 1972 

Injecting New Blood into the Donorship Program -- A Proposal for The Greater New York Blood 

113 2618A 

a Motivation Research Study 

Increasing the Number of Recruits at the Four-Day Training 

Program 1972 

113 2619A Session -- A Proposal for a Motivational Research Study 

Proposal for a Motivation Research Study on American Foresight's 

American Foresight, Inc. 1972 

113 2620A 

Bridal Shows American Foresight Inc. 1972 

Proposal for a Motivational Research Study on "Spot Television Standard Rate and Data Service, 

113 2621A 

Rates and Data" 

The Motivations behind "Consumerism" -- A Proposal for a Pilot 


113 2622A 

Motivation Research Study Life Magazine 1972 

113 2622C The Motivations of Consumerism Time, Inc. 1973 

113 2623A 

Raising the "Level of Activity" among College Students holding 

Gas Credit Cards -- A Proposal for a Motivation Research Study American Foresight Inc. 1972 

114 2624A Outline -- Proposal for a Motivational Research Study Sterling Communications, Inc. 1972 

2624A A Program to increase Subscriptions to Sterling CATV -- A 

114 Revised 

Proposal for a Motivational Research Study Sterling Communications, Inc. 

The Rowland Company, Inc. for 

1972 

Building Lunch Time Trade -- A Proposal for a Motivation 

Kentucky Fried Chicken 

114 2625A 


Vorschlag zu einer Untersuchung des SL-/SLC-Typenprogrammes 


114 2626A 

in der BRD und in den USA 

Vorschlag zu einer Qualitativen Untersuchung uber die Beteiligung 

Daimler-Benz Aktiengesellschaft 1972 

114 2627A 

von Daimler-Benz am Automobilsport Daimler-Benz Aktiengesellschaft 1972


114 2628A 

Vorschlag zu einer Motiv- und Image-Untersuchung fur Mercedes- 

Benz-Automobile in Grossbritannien Daimler-Benz Aktiengesellschaft 1972 

114 2629F Namenstest fur einen Farbigen Braun-Rasierer 

Vorschlag fur einen Gebrauchsvergleichstest des Braun Sixtant 

Braun AG 1972 

114 2630A 

6006 und Philips XTR 7 

Bericht uber eine Psychologische Anzeigenuntersuchung des 

Braun AG 1972 

114 2630C 

Braun Sixtant 6006 Braun AG 1973 

114 2631F Eiltest XTR (Akzeptanz-/ Anzeigentest) Braun AG 1972 

114 2632A Vorschlag fur einen Kombinierten Namens- und Produkttest 

Eilengebot fur einen Einstellungs- und Produkttest fur die 

Braun AG 1972 

114 2633A 

Trockenhaube HLH 3 

Bericht zu einem Einstellungs- und Produkttest der Trockenhaube 

Braun AG 1972 

114 2633C 

HLH 3 Braun AG 1972 

114 2634A Vorschlag fur einen Anzeigentest 

Bericht zu einem Anzeigen-Test fur die Kaffeemuhle Braun 

Braun AG 1972 

114 2635F 

Aromatic Braun AG 1972 

114 2636A Vorschlag fur einen Qualitativen Packungstest "Sham Tu Chic" Blendax-Werke R. Schneider 1972 

Applying Travel Motivations to Film -- A Proposal for a Motivation American Hotel and Motel 

114 2637A 



114 2638A Offerte zur Entwicklung einer SBG-Illustrierten 

Vorschlag zu einer Motiv- und Marketingstudie fur die St. Gallische 

Schweiz. Bankgesellschaft 1972 

114 2639A 

Kantonalbank St. Gallische Kantonalbank 1972 

114 2640A Margarine-Packungstest COOP Schweiz 1972 

114 2640F Bericht zu einem Margarine-Packungstest 


COOP Schweiz 1972 

114 2641A 

Verwendung von Puddingpulver 

Bericht zu einer Qualitativen Untersuchung uber Konsum und Kauf 

Dr. August Oetker 1972 

114 2641C 

von Puddingpulver Dr. August Oetker AG 

Buro-Furrer AG, J.F. Pfeiffer AG, 

Racher & Co. AG, Ruegg-Naegeli & 

1972 

Vorschlag zu einer Motiv- und Imagestudie fur die sechs grossen Cie AG, J.H. Waser und J. 

114 2642A 

Zurcher Firmen im Burobedarfsbereich 

Zumstein 1972 

114 2643A Vorschlag zu einem Produkt-Konzeptionstest -- S. John Denver Reynolds Cigarette Corp. 1972 

114 2643C Produkt-Konzeptionstest -- S. John Denver Reynolds Cigarette Corp. 1972


114 2644A Vorschlag zu einer Motivstudie im Bereich Bad / WC 

Den Schweizerischen 

Grosshandelsverband der 

Sanitaren Branche und die 

Werbeagentur Gisler & Gisler 1972 

Vorschlag zu einer Motiv- und Marketingstudie in Bereich Bonbons Aktiengsellschaft fur Nestle 

114 2645A 

(Confiserie au Sucre) 

Produkte 1972 

Motiv- und Marketingstudie im Bereich Bonbons (Confiserie au Aktiengesellschaft fur Nestle 

114 2645C 

Sucre) 

Offre pour une Etude de Motifs et d'Image sur la Pharmacie 

Produkte 1972 

14 2647A 

Principale, Geneve 

Increasing the Sales of Savarin Coffees in the New York Areas -- 

BEP S.A. 1972 

114 2648A 

A Proposal for a Motivation Research Study 

Vorschlag zu einer Image- und Werbekonzeptionsuntersuchung 

S. A. Schonbrunn & Company, Inc. 1972 

114 2649A 

fur Vetroflex 

Vorschlag zu einer Untersuchung des Werbekonzeptes Barry 

Fibres de verre SA 1972 

114 2650A 

(Post-Test Barry) Chocolat Suchard SA 1972 

114 2651F Packungs- und Etikettentest fur Bell-Konserven 

Summary of Key Findings at Progress Report -- Marketing 

Bell AG 1972 

114 2652B 

Condoms in Today's Society 

Marketing Condoms in Today's Society -- A Motivational 


114 2652C 

Resesarch Study 

Proposal for a Motivational Research Study on Marketing 


114 2652A 

Condoms in Today's Society Youngs Drug Products Corporation 1972 

New Marketing Opportunities in Off-Peak Bus Operations -- A North Virginia Transportation 

114 2653A 


Marketing a New Color Copier -- A Proposal for a Motivational 


114 2654A 


The Cotton Market: A Proposal for a Two-Part Motivation 

Xerox Corporation 1973 

Research Study -- Part I - Advertising Strategy -- Part II - Geigy Agricultural Chemicals 

114 2655A 

Marketing Post-Emergence Herbicides 

Proposal for a Brand Image and Advertising Campaign Study 

Division -- Ciba-Geigy Corporation 1973 

relative to Camel Filter in the German and French-speaking parts R. J. Reynolds Tobacco 

114 2656A 

of Switzerland 

International S.A. 1972 

114 2657A Vorschlag zu einer Imageanalyse for Suchard Chocolat Suchard SA n.d. 

114 2658A Vorschlag zu einer Motiv- und Marketingstudie fur Haarfarbemittel Lorsa SA 1972 

114 2658C Bericht zu einer Motivstudie fur Haarfarbemittel Lorsa SA 1973


114 2659A Vorschlag zu einer Publikumsbefragung uber Direktwerbung 

Schweiz. Vereinigung fur 

Direktwerbung 1972 

Vorschlag zu einer Untersuchung der Aufina-Werbung (Pre-Test AWG, AG fur Werbeplanung und - 

114 2660A 

"Ein Vernunftiger Kredit …") 

gestaltung 1972 

Bericht zu einem Copytest fur die Aufina Kleinkredit- AWG, AG fur Werbeplanung und - 

114 2660C 

Werbekonzeption 1973 

Vorschlag zu einer Publikumsbefragung (Motivforschung) in der 

gestaltung 1973 

115 2661A 

Gemeinde Unterageri Den Einwohnerrat Unterageri (Zug) 

General Foods Corporation -- Post 

1972 

115 2661C Qualitative In-Put to develop Selling Propositions for PF-24 

Division 1973 

115 2662C Image- und Marketingstudie fur Coca-Cola 

Vorschlag zu einer Markstudie uber Elektronische 

Coca-Cola GmbH 1973 

115 2663A 

Untersuchungsapparate in der Hamatologie Sandoz AG 1972 

115 2664A Vorschlag zu einer Motiv- und Imageuntersuchung fur Just 

Axel P. Moog Werbeberatung BSR 

bzw. Firma Ulrich Justrich AG 1973 

Vorschlag zu einer Motiv- und Imagestudie bei Konsumenten, Verband Schweizerischer 

115 2665A Firmenkunden (Einkaufern) und Lieferfirmen der Papeterien 

Vorschlag zu einer Psychologischen Leitstudie fur das Projekt 

Papeteristen n.d. 

115 2666A 

"Maryland" Reynolds Cigarette Corp. 1973 

Bericht zu einer Untersuchung uber die Kaufmotive von Grossversandhaus Quelle, Gustav 

115 2667C 

Damenoberbekleidung aus dem Versandhaus 


Research Proposal for an Image and Marketing Survey of the Hamburg-South American 

115 2668A 

Columbus Line 

Steamship Company 1972 

A Progress Memorandum on a Motivational Research Study for Hamburg-South American 

115 2668B 

Columbus Line 


A Motivational Research Study -- Improving the Image and Market Hamburg-South American 

115 2668C 

for the Columbus Line 


Untersuchngsvorschlag fur eine Image- und 

Hamburg-Sudamerikanische 

115 2668A 

Marketinguntersuchung der Columbus Line 

Dampfschifffahrts-Gesellschaft 1972 

115 2669A 

115 2670A 

115 2671A 

Increasing the Market for Sale of Elanco Packaged Products to Elanco Products Company -- 

Veterinarians -- A Proposal for a Motivational Research Study 

Introducing a New Line of Modular Office Accessories -- A 

Division of Eli Lilly & Co. 1973 


Outline for a Motivational Research Project on increasing Sales of 

Pitney-Bowes, Incorporated 1973 

Brand A AR&H Advertising, Inc. 1973


115 2672A 

Proposal for a Study on the Development of a Program which 

would enable Chevrolet to cut down the Rate of Turnover among 

its Dealers' Sales Forces 

Proposal for a Study to determine how the Types of Incentive 

Programs presently used by Chevrolet could be most effectively 

utilized to attain maximum Motivational Benefit 

Chevrolet Motor Division -- General 

Motors Corporation 1973 

115 2673A 

Chevrolet Motor Division -- General 

Motors Corporation 

Council of Better Business 

1973 

115 2674A Letter Proposal to the Council of Better Business Bureaus, Inc. 

Proposal for a Study to determine how the BBB can improve its 

Bureaus, Inc. 1973 

Relationships with Consumers and upgrade its Image as a Council of Better Business 

115 2675A 

Protector of Consumer Interests 

Bureaus, Inc. 

Council of Better Business 

1973 

115 2676A Letter Proposal to the Council of Better Business Bureaus, Inc. 

Proposal for a Study to determine what Specific Steps Connecticut 

Bureaus, Inc. 1973 

Bank and Trust Company might take to increase its Share of the The Connecticut Bank and Trust 

115 2677A 

Commercial Banking Market 

Company 1973 

New Opportunities in the Corporate Banking Market -- A Proposal The Connecticut Bank and Trust 

115 2677A.1 


Company 1973 

Increasing the CBT Share of the Corporate Banking Market -- A The Connecticut Bank and Trust 

115 2677C 


Proposal for a Study to determine the Effect of a Program of 

Company 1973 

115 2678A 

Institutional-type Advertising by Amoco 

Bericht uber einen Psychologischen Packungstest fur eine neue 

American Oil Company 1973 

115 2679C 

Zigarettemarke Foote, Cone & Belding, GmbH 1973 

115 2680C Bericht zu einem Pretest fur eine Esso-Werbekampagne Esso Standard (Switzerland) 1973 

115 2681A Vorschlag zu einer Konzeptionsstudie "Nestle Sport" 

Vorschlag zu einer Motiv- und Konzeptionsstudie im Bereich 

AG fur Nestle-Produkte 1973 

115 2683A 

Kakao-Instantgetranke 

Vorschlag fur eine Kundendienst-Untersuchung bei Daimler-Benz - 

Dr. Aug. Oetker 1973 

115 2685A 

LKW-Kunden in der Schweiz 

Proposal for a Motivational Research Study on Marketing Colored 

Daimler-Benz Aktiengesellschaft 1973 

115 2686A 

Condoms Youngs Drug Products Corporation 1973 

115 2686C Marketing Colored Condoms -- A Motivational Research Study 

New Opportunities for increasing the Circulation of "The Upper 


115 2687A Room" -- A Proposal for a Motivation Research Study The Upper Room 1973


115 2688A 

Proposal for a Motivational Research Study on "Lawn Care" and 

"Lawn News" 

Consumer Attitudes toward Super C Markets -- A Pilot Motivational 

O. M. Scott & Sons Company 1973 

115 2689D 

Research Study Amoco Oil Company 1973 

115 2690C Bericht zu einem Packungstest "Farbige Tempo-Servietten" Vereinigte Papierwerke 1973 

115 2691F Bericht zu einem Copytest fur Binaca Metrofa International AG 1972 

115 2692F Bericht uber einen Tampon-Anzeigen-Test fur Camelia 

Bericht uber einen Anzeigentest von zwei Kampagnen fur den 


115 2693C 

Braun Cassett fur Unterwegs Braun AG 1973 

116 2694F Inserattest BAC 

Untersuchungsbericht uber die Kommunikationswirkung einer 

Metrofa International AG 1972 

116 2695C 

BASF-Cassetten-Anzeige J. Walter Thompson GmbH 1973 

116 2696A Vorschlag fur einen Anzeigen-Pretest des Braun Cassett 

Vorschlag fur einen Qualitativen Produktakzeptanztest und 

Braun AG 1973 

116 2697A 

Bedurfnisanalyse des Bereichs Haarpflege Braun AG 1973 

116 2698A Vorschlag fur einen Packungstest des Haarsprays Royal Blendax-Werke R. Schneider 1973 

116 2698C Psychologischer Packungstest fur Haarspray Blendax-Werke R. Schneider 1973 

Vorschlag zu einer Motiv- und Typologieforschung im Bereich der PKZ Burger-Kehl & Co. AG, bzw. 

116 2700A 

Herrenkonfektion, bzw. Herrenmode 

Vorschlag zu einer Motiv- und Produkttest - Untersuchung fur 

Euro-Advertising, EA Werbung AG 1972 

116 2701A 

Vitamalz 

Vorschlag fur einen Qualitativen Kombinierten Packungs- und 

Interbeva AG 1972 

116 2702A 

Konzeptionstest der Marke Kaba H A G AG 1973 

116 2702F Packungsstudie KABA 

Vorschlag fur einen Qualitativen Packungstest des Onko- 

HAG AG 1973 

116 2703A 

Sortiments HAG AG 1973 

116 2703F Packungstest Onko-Gold, Onko-Mild, Onko-Mocca HAG AG 1973 

116 2704 First Draft of a Confidential Report on Badillo Campaign Strategy 

Untersuchungsvorschlag fur eine Bedurfnisanalyse im Bereich 

n.d. 

116 2704A 

Haushalt Braun AG 1973 

Proposal for a Research Study in depth to serve as a Basis for the Herman Badillo Campaign 

116 2705A Development of a Systematic Campaign for the Primaries 

Headquarters 1973 

116 2705C Bericht zu einem Packungstest fur Tempo-Kosmetiktucher Vereinigte Papierwerke 

Herman Badillo Campaign 

1973 

116 2706 Memo for Herman Badillo on the Run-Off Primary 

Headquarters 1973


116 2706A 

116 2707C 

116 2708A 

116 2709A 

116 2710A 

116 2711A 

Increasing Mail Order Sales of the Roaman's Line -- A Proposal for 

a Motivational Research Study 

Bericht uber eine Kombinierte Untersuchung mit dem 

Schwerpunkt: Acht Copy Tests und dem Nebenprodukt: Effekt von 

Roaman's 1973 

Multi-Page-Schaltungen 

Improving Zenith's Competitive Position in Cabinetry -- A Proposal 

Braun AG 1973 

for a Motivational Research Study Zenith Radio Corporation 1973 

New Opportunities for increasing Channel 19's Audience -- A The Ontario Educational 

Proposal for Phase I of a Motivational Research Study 

Increasing Sales of Vitacolor Tints and Toners -- A Proposal for a 

Communications Authority 1973 

Motivational Research Study Zotos International, Inc. 1973 

The Marketing Effects of Sears' Brand Names and the "Sears 

Best" Logotype -- A Proposal for a Motivational Research Study Sears, Roebuck and Company n.d. 

2711A The Marketing Effects of Sears' Brand Names and the "Sears 

116 Revised Best" Logotype -- A Proposal for a Motivational Research Study 

New Marketing Opportunities for Industrial Flashlight Products -- A 

Sears, Roebuck and Company 1973 

116 2712A Proposal for Phase I of a Motivational Research Study Bright Star Industries, Inc. 1973 

Motiv- und Marketingstudie uber Bananen bzw. Chiquita - Bananen United Fruit Continental und Young 

116 2713C 

beim Handel Deutschland 

and Rubicam GmbH 1973 

A Motivational and Marketing Study on Bananas, resp. Chiquita United Fruit Continental und Young 

116 2714C 

Bananas in Switzerland 

and Rubicam Ltd. 1973 

116 2715C Motiv- und Produktkonzeptionsstudie uber Trinkwasser Brauerei A. Hurlimann AG 1973 

116 2716C Grundlagenstudie uber das Batterierasieren 

Increasing "Over-the-Counter" Sales of Castrol Motor Oils -- A 

Braun AG 1973 

116 2717A 

Proposal for a Motivational Research Study Castrol Oils, Inc. 1973 

Attitudes of Single-Line Business Customers -- A Proposal for a American Telephone & Telegraph 

116 2718A 


New Opportunities in the Commercial Banking Market -- A 

Company 1973 

116 2719A Proposal for Phase I of a Motivational Research Study 

Increased Sales through Improved Relationships with C. M. D. 

Wachovia Bank and Trust Co., N.A. 1973 

116 2720A Distributors -- A Proposal for a Motivational Research Study Bucyrus-Erie Company 1973 

116 2721C Motivationsstudie "Loslicher Kaffee" General Foods GmbH 1973 

116 2722A Vorschlag fur eine Image-Studie der Marke ONKO 

Marktpsychologisches Gutachten uber den Markennamen Kaba- 

HAG AG 1973 

116 2723C 

Fit HAG AG 1973


116 2724A 

Vorschlag fur einen Konzeptionstest "Sonnenschutz- und 

Braunungsmittel" 

Marktpsychologisches Gutachten uber den Markennamen Lady 

Wella AG 1973 

116 2725C 

Braun Hairstyling-Set 

Vorschlag fur einen Kombinierten Headline- und Anzeigentest des 

Braun AG 1973 

116 2726A 

Vario-Set 

Vorschlag fur eine Untersuchung uber Anzeigen fur einen Elektro- 

Braun AG 1973 

117 2727A 

Statischen Luftfilter (Air Control) 

Vorschlag fur einen Produktakzeptanztest Mahlwerk-Kaffemuhle 

Braun AG 1973 

117 2728A 

KMM 4 

Developing a New Cosmetic Cream -- A Proposal for a Pilot 

Braun AG 1973 

117 2729A 


Vorschlag fur eine Qualitative Untersuchung uber 

William Douglas McAdams 1973 

117 2730A 

Dauerbackwaren 

Letter Proposal for Attitudinal Questions to Discriminate Types of 

HAG AG 1973 

117 2731A 

Tampon Users Johnson & Johnson 1973 

117 2731C Attitudinal Questions to Discriminate Types of Tampon Users Johnson & Johnson 1973 

Vorschlag fur eine Untersuchung uber eine Sortimentsmarke fur Centrale Marketinggesellschaft der 

117 2732A 

Obst und Gemuse 

Vorschlag fur eine Tiefenpsychologische Motivationsanalyse zum 

Deutschen Agrarwirtschaft m.B.H. 1973 

117 2734A 

Thema Fertighaus Bausparkasse Mainz 1973 

117 2735A Vorschlag fur einen Pretest von Coupon-Anzeigen Admenting Werbeagentur GmbH 1973 

A Proposal for Small Business Market Study (2 to 4 Line Key American Telephone & Telegraph 

117 2737A 

Telephone Market) 

Vorschlag fur eine Motivstudie zum Zweck der Entwicklung einer 

Company 1973 

117 2738A 

"Dienst am Arzt Aktion" Wulfing und Bauer 1973 

117 2739A Proposal for the Testing of several Commercials for Amphora 

Proposal for a Motivational Research Study on the New Shopwell 

Douwe, Egberts, Inc. 1973 

117 2740A 

Store in Croton-on-Hudson, N. Y. 

Proposal for a Study to determine if it pays to spend Money for 

Shopwell, Inc. 1973 

117 2741A Remington Arms to participate in a Sporting Goods Show 

Motivational Research Study to determine Opinions of Large Fire 

Arms and Ammunition Dealers in West Germany on Trade Shows 

Remington Arms Company, Inc. 1973 

117 2741C 

and the Importance of Remington Participation Remington Arms Company, Inc. 1974


117 2742A 


Position and Future Potential of Blue Cross-Blue Shield 

Consumers of Oklahoma 

Proposal for a Study that would obtain Information concerning 

Distributors and other Businessmen relevant to the Readership of 

Lowe Runkle Co. and Blue Cross- 

Blue Shield Oklahoma 1974 

117 2743A 

Industrial Distribution 

Proposal for a Study to examine the Concept "Police 

Industrial Distribution 1974 

117 2744A 

Professionalism" in great Detail Police Foundation 

R. J. Reynolds Tobacco 

1974 

117 2745C Bericht zu einer Motivstudie im Bereich von Maryland - Zigaretten 

Bericht uber einen Tampon-Anzeigen-Test, speziell 

International S.A. 1973 

117 2746C Mischverwenderinnen-Anzeigen-Pretest fur Camellia Vereinigte Papierwerke 1973 

117 2747C Bericht zu einer Motivstudie uber Kakao-Instant-Getranke 

Kurzfassung uber: Eine Untersuchung von Acht Copy-Tests sowie 

Dr. August Oetker 1973 

117 2748A 

uber den Effekt von Multi-Page-Schaltungen 

Kurzfassung uber: Eine Untersuchung von Acht Copy-Tests sowie 

Braun AG 1973 

117 2748C 

uber den Effekt von Multi-Page-Schaltungen 

Produktakzeptanztest der Mahlwerk-Kaffeemuhle KMM 4 (unter 

Braun AG 1973 

117 2749A 

besonderer Berucksichtigung der Preisakzeptanz) Braun AG 1973 

Proposal for a Study on Attitudes regarding the Boeing 747 with Boeing Commercial Airplane 

117 2750A the DC-10 and the L-1011 and conventional Jets as a Background 

Bericht zu einer Psychologischen Packungs- und 

Company 1973 

117 2751C Kommunikationsuntersuchung fur die COOP - Rostkaffee-Linie 

Bericht zu einer Motivstudie fur Biskuits und einer Imageanalyse 

COOP Schweiz 1973 

117 2752C 

fur die Marke Kambly Kambly AG 1973 

117 2753C Packungstest Kosmetik-Tucher Multicolor 

Vorschlag zu einer Image-und Positionierungsuntersuchung fur 


117 2755A 

Fanta Coca Cola GmbH 1973 

117 2756C Testbericht zum Styling von Portables (Kofferradios) Philips N.V. 1973 

2757A Vorschlag zu einer Motiv- und Marketingstudie fur Toyota- 

117 (Toyota) 

2757A 

(John 

Valentine 

Automobile in der Schweiz Toyota AG/SA 1973 

Fitness Vorschlag zu einer Motivationsstudie fur den John Valentine 

117 Club) 

Fitness Club John Valentine Management AG 1973


117 2758A Vorschlag zu einer Imageanalyse fur Ernst Burkhalter Ing. AG 1973 

117 2759C Namenstest fur einen Heizlufter (H5) Braun AG 1973 

117 2760C Gonset-Monthey dans la Perspectives des Consommatrices La Maison Gonset SA 1973 

117 2761C Bericht zu einer Werbekonzeptions-Untersuchung fur Rayon AG fur Nestle-Produkte 1973 

117 2762C Bericht uber einen Produktanwendungstest Schaumfestiger Blendax 1973 

117 2763A Zukinftsperspektiven des Bundesschatzbriefes Foote, Cone & Belding, GmbH 

Das Diakonische Werk der 

1973 

Untersuchungsbericht uber eine Public-Relations-Aktion und eine Evangelischen Kirche in 

118 2766A Zeitschriftenneukonzeption des Diakonischen Werks 

Vorschlag fur eine Untersuchung uber Kunftige Markte und Neue 

Deutschland 1973 

118 2767A 

Produktideen Pfizer Consumer Products 1973 

118 2768C Namenstest fur einen Haarentwirrer 

Proposal for a Motivational Research Study on Use of Herbicides 

Braun AG 1973 

118 2769B 

by Soybean Farmers Amchem Products, Inc. 1973 

Zweiter Vorschlag zu einer Untersuchung der Arbeitsmarksituation Schweizerischen Berufsverband 

118 2770A 

fur Sozialarbeiter 

der Sozialarbeiter (SBS) 1973 

118 2771C Produkt- und Sortiments-Studie fur Butty-Gewurzmischungen BEP S.A. 1974 

118 2772A Vorschlag zu einer Motiv- und Imagestudie fur Gassmann AG Gassmann AG 1974 

Bericht zu einer Psychologischen Untersuchung uber die Groupe de Grands Magasins Maus- 

118 2773C Gesamtfirmierung der Warenhausgruppe Maus-Nordmann 

Bericht zu einer Image- und Motivuntersuchung fur die Freisinnig- 

Nordmann 1974 

118 2774C 

Demokratisdhe Partei der Stadt Zurich 1974 

118 2775C Report on a Motivational and Marketing Study for Lipton 

Increasing Mail Order Sales of Roaman's -- A Motivational 

BEP Ltd. 1974 

118 2779C 

Research Study Roaman's 1974 

118 2780C 

118 2781C 

118 2782A 

Creative Motivational Research Study on Attitudes toward Support 

Pantyhose, Control Top Pantyhose, the Brand Name "Lycra" duPont de Nemours & Co., Inc. 1974 

New Marketing Opportunities in Off-Peak Bus Operations -- A The Northern Virginia 


Proposal for a Research Study on the Market Potentials of 

Transportation Commission 1974 

Fastatement Service Pitney Bowes n.d. 

118 2783A Proposals for 2 Banking Studies Wachovia Bank and Trust Co., N.A. n.d. 

118 2784A Proposal for a Market Research Study on CATV Fresno ATC 1974 

118 2785C Opinion Survey of Foreign Institutional Investors n.d. 

118 2786C Bericht zu einer Image- und Marketingstudie fur Toyota Toyota AG 1974


118 2787C Image-Analyse fur Ernst Burkhalter Ing. AG 

Ernst Burkhalter Ing. AG 

Elektrotechnische Anlagen 

Telefunken, Fernseh und Rundfunk 

1974 

118 2788C Motiv- und Marketingstudie fur Farbfernseher in Frankreich 

GmbH 1974 

118 2789 Expose Onko-Geback 1974 

Untersuchungsvorschlag fur einen Namens- und Packungstest Centrale Marketinggesellschaft der 

118 2790 

"Fix-Modell" 

Deutschen Agrarwirtschaft mbH 1974 

118 2791 Anzeigentest "Chromklasse" BASF 1974 

118 2792A Vorschlag fur eine Motiv- und Marketinguntersuchung fur Burgbrau 

Vorschlag fur eine Marketinguntersuchung zur Positionierung der 

Burgbrau 1974 

118 2793A 

Marke Maxwell Express General Foods GmbH 1974 

118 2794A Konzepttest "9 Grunde (und einer)" N-U-R-Reisekatalog Admenting Werbeagentur GmbH 1974 

118 2795 Packungstest KABA / KABA FIT HAG AG 1974 

118 2796 Konzeptionstest Akne Pino AG. 1974 

118 2797A Vorschlag fur einen Anzeigentest "Fragespiel"/De Beers J. Walter Thompson GmbH 1974 

118 2798A Grundlagenuntersuchung KABA/KABA-FIT HAG AG 1974 

118 2799 TV-Spot-Test "Logo Super" Braun AG 1974 

118 2800 Filter-Test 

Motivstudie Urlaubsreisen Rumanien, Tunesien Italienische Adria, 


118 2801C 

Ischia 

Proposal for a Motivational Research Study on Various Problem 

N-U-R, Neckermann + Reisen 1974 

118 2802A 

Areas of Coal-Miner Motivations Consolidation Coal Company 1974 

118 2803A Proposal for Connecticut Bank and Trust Company 

American Association of 

1974 

118 2804C New Opportunities for the Nursery Man -- A Motivational Study 

Proposal for a Motivational Research Study on New Opportunities 

Nurserymen 1974 

119 2805A 

in the Girdle Market 

A Motivational Research Study on the Sales Opportunities for 

DuPont Textile Fibers Dept. 1974 

119 2805C 

Ladies' Girdles DuPont Textile Fibers Department 1975 

119 2806A Proposal for the Development of a Series of Tests Manpower Planning 1974 

119 2807B Increasing the Productivity of Coal Miners -- A Progress Report The Consolidation Coal Company 1975 

119 2807C A Motivational Research Study on Productivity The Consolidation Coal Company 1975


119 2807.1A 

Workbook and Proposal for a Continuous Training Program for the 

Consolidation Coal Company Management, Foremen and Rank 

and File based on the Motivational Research Study conducted for 

the Purpose of analyzing the Factors which will contribute to the 

Increase in Productivity The Consolidation Coal Company 1975 

Proposal for a Motivational Research Study for the Population Population Council of the State of 

119 2808A 

Council of the State of Guanajuato 

Proposal for a Motivational Research Study -- Determinant Factors 

Guanajuato n.d. 

119 2809A 

of Teller Turnover 

Vorschlag zu einer Imageuntersuchung fur Daimler-Benz- 

National Bank of North America 1975 

119 2810A 

Nutzfahrzeuge in der Schweiz Daimler-Benz Aktiengesellschaft 1974 

119 2811A Roh-Offerte fur einen Namens- und Konzeptionstest fur Aqui Brauerei Hurlimann 1974 

119 2812A 

Vorschlag zu einer Kombinierten Marktvolumen- und Motiv- 

/Marketingforschung uber Gold und Goldschmuck in der Schweiz International Gold Corporation 1974 

119 2813A Vorschlag zu einer Pilotstudie fur Waschmittel 

Report on a Motivational and Creative Analysis of Cheer 

Procter & Gamble 1975 

119 2813B 

Advertising and Marketing Strategy Procter & Gamble 1975 

119 2814C A Motivational Research Study on Productivity 

A Motivational Research Study on the Sales Opportunities for 

The Consolidation Coal Company 1975 

119 2815C 

Ladies' Girdles DuPont Textile Fibers Department 1975 

Increasing the CBT Share of the Municipal Finance Banking The Connecticut Bank and Trust 

119 2816C 

Market -- A Motivational Research Study 

Rapport d'Etude sur Caran d'Ache et ses Concurrents dans le 

Company 1975 

119 2818C 

Secteur Distribution Paris et Environs Caran d'Ache 

Beratungsstelle fur Nestle Produkte 

1974 

119 2817C Bericht zu einer Pilotstudie fur Butter mit Niedrigem Fettgehalt 

Vorschlag zu einer Psychologischen Untersuchung fuer ein VP- 

AG 1974 

119 2820A 

Tischsortiment Vereinigte Papierwerke 

Textile Fiber Division -- Dupont De 

1974 

119 2821 Symbolism of Self Awareness (A Creative Analysis) 

Nemours 1975 

119 2822A Proposal for a Motivational Analysis of Voters 

Hartford '74 Report to The Ford Foundation 1971-1972 -- Grant 

n.d. 

119 2823 

Number 690-0533B 

How does a School System communicate with its Inner and Outer 

Hartford Public Schools n.d. 

119 2823C 

Community Hartford Public Schools n.d. 

119 2823.1C Hartford-74 Communications Analysis Team -- Phase I Hartford Public Schools n.d.


120 2823.2C Hartford-74 Communications Analysis Team -- Phase I 

How does a School System communicate with its Inner and Outer 

Hartford Public Schools n.d. 

120 2823.3C 

Community Hartford Public Schools 1972 

120 2824C Bericht zu einem Psychologischen Anzeigentest "Reine Rasur" J. Walter Thompson GmbH 1972 

120 2826C Der N-U-R-Reiseprospekt Sommer 1974 im Konkurrenzumfeld 

Kombinierter Namens- und Produkttest des Lloyd Ressler, 

Admenting Werbeagentur GmbH 1974 

120 2827C 

Exklusiv und Exklusiv Akku 

Vorschlag zu einer Motiv- und Marketingstudie und zu einem 

Braun AG 1972 

120 2835A 

Beratungsvertrag im Bereich Individualgeschaft Girokasse Stuttgart 1973 

120 2843C Anzeigentest "Neckermann Leistungsangebote" Admenting Werbeagentur GmbH 1974 

120 2844C Anzeigen-Pretest Grosse Diamanten J. W. Thompson 

Durana Ketchum Werbeagentur 

1975 

120 2846C Bericht zum Kommunikationstest Alkohol am Steuer 

GmbH 1975 

120 2847C Untersuchungsbericht zur Studie "Veredelte Hahnchenteile" 

Centrale Marketinggesellschaft der 

Deutschen Agrarwirtschaft m.b.H. 1975 

120 2848C A Motivational Research Study on the Greenhouse Kaufman & Broad, Inc. 

Textile Fiber Division -- Dupont De 

1976 

120 2849C Symbolism of Self Awareness (A Creative Analysis) 

Nemours 

Die Firma Hans Maurer Closomat 

1975 

120 2850C Bericht zu einer Motiv- und Werbekonzeptstudie fur Clos-o-Mat 

Proposal for a Motivational Research Study on Anti-Growth 

AG 1975 

120 2851A Attitudes in Connection with Real Estate Development 

Proposal for a Motivational Research Study on the Psychological 

The Westchester Foundation 1975 

120 2852A 

Profile of the Modern Physician as a Consumer Hoffmann-LaRoche Inc. 1975 

120 2853A 

Vorschlag zur Durchfuhrung einer Qualitativen Grundiagenstudie 

uber Tischdecken unter besonderer Berucksichtigung von Vildan 

Barriers and Bridges in the Marketing of Vitredent Products -- A 

Vileda GmbH n.d. 

120 2854A 


Proposal for a Motivational Research Study on the Psychological 

Profile of the Modern Physician as a Prescriber of Tranquilizing 

Health Advancement Systems, Inc. 1975 

120 2855A 

Drugs and Similar Medications Hoffmann-LaRoche Inc. 1975 

120 2856A Proposal for a Motivational Research Study on Amiben Users Amchem Products, Inc. 1975


120 2857C 

Executive Summary -- Motivational Research Study on the 

Marketing and Advertising of a Second Generation Alberto Balsam 

Conditioner Alberto-Culver Company 1976 

121 2858C Motivational Research Study on Catalog Buying 

Proposal for a Motivational Research Study on Anti-Growth 

King Size Company 1976 

121 2859A Attitudes in Connection with Real Estate Development 

Vorschlag zu einer Publikumsbefragung (Motivforschung) in der 

The Westchester Foundation 1975 

121 2860A 

Gemeinde Unterageri Einwohnerrat Unterageri (Zug) 1972 

Proposal for MRS to United States Chamber of Commerce on Chamber of Commerce of the 

121 2862A 

Changing US Ethic (Work, Leisure, etc.) 

Proposal for a Motivational Research Study on Image and Design 

United States 1976 

121 2863A 

Questions 

Memorandum uber die Verwendung von Griechischen 

Staff Supermarket Associates, Inc. n.d. 

121 2866B Handgarnen fur Handweben, Stickereien und Knupfen 

A Creative Memorandum for The National Rifle Association on The 

1977 

121 2867B 

National Outdoors Center 

A Report on a New Promotional Approach -- Shopping Guide and 

The National Rifle Association n.d. 

121 2868B 

Coupon Book Worth Distributors 1974 

Report on Focus Group Sessions Findings on the New Armour- The Armour-Dial Company and 

121 2869B 

Dial Soap 

Future Application of Scent -- Phase I of a Motivational Research 

Daniel J. Edelman, Inc. n.d. 

121 2870C 

Study on the Possibility of an Olfactory Environment S. C. Johnson & Son, Inc. 1977 

121 2871B Progress Report on Bravo Coffee 

A Motivational Research Study on Introducing Bravo's Greek After- 

Bravo S.A., Coffee Roasters 1977 

121 2871C 

Dinner Coffee to Americans Bravo, S.A. 1977 

121 2872B 

121 2872C 

121 2874A 

121 2875A 

Final Report -- Motivational Research Study on the Marketing and 

Advertising of a Second Generation Alberto Balsam Conditioner Alberto-Culver Company 1976 

Final Report -- Motivational Research Study on the Marketing and 

Advertising of a Second Generation Alberto Balsam Conditioner 

Proposal for a Study on Marketing a Lecture Series on Changing 

Alberto-Culver Company 1976 

Careers 

Proposal for Phase II of Market Research Study on an Olfactory 

Alan Robins 1977 

Environment S. C. Johnson & Son, Inc. n.d.


121 2876A 


help People understand and be attracted to Classical Music and 

those that turn them off Paul Freeman 1977 

121 2877C Motivational Research Study on Revitalizing VO 5 The Alberto Culver Company 1977 

121 2878D Bericht zu einer Motivationsanalyse uber Jeans Levi Strauss Germany GmbH 1978 

121 2879D Creative Research Memorandum on the Psychology of Hot Dogs 

Proposal for a Motivational Research Study on Duval and French 

Swift & Co. n.d. 

121 2880A 

Kiss Wine Brands 

A Motivational Research Study on French Kiss, Duval Vermouths, 

Martini & Rossi, S.P.A. 1978 

121 2880C 

and the Potential for a New Cocktail Wine Martini and Rossi 1978 

121 2881C Produkttest fur die Kodak Tele-Instamatic-Kamera 

Proposal for a Research Study on "What Motivates People to buy 

Kodak SA 1975 

121 2882A 

Condominiums" Centex Homes of New Jersey, Inc. n.d. 

121 2883A Der Porzellanmarkt aus Handlersicht vor- und Hauptuntersuchung 

Bericht zu einer Motivationsstudie fur den John Valentine Fitness 

Hutschenreuther AG 1976 

121 2884C 

Club John Valentine Management AG 

The Honorable Director General 

1974 

Bahamian Tourism -- A Proposal for a Motivational Research Baltron B. Bethel -- Ministry od 

121 2885A 

Study 

A Motivational Research Study on the Psychology of the Quality 

Tourism -- Nassau, Bahamas n.d. 

121 2887C 

Checkd Trademark Keller Crescent Company 1979 

121 2888C Image- und Marketingstudie fur Coca-Cola 

Bericht zu einer Qualitativen Verbraucherbefragung uber das C- 

Coca-Cola GmbH 1973 

121 2889C 

Box-System Deutscher Markt (BRD) 

Bericht uber eine Befragung bei gehobener Privat- und 

Unibox AG 1978 

121 2890C 

Kommerzieller Kundschaft 

Bericht zu einer Image-Analyse fur Standard Telephon und Radio 

Schweizerische Bankgesellschaft 1979 

122 2891C 

AG und ITT Standard Bauteile Standard Telephon und Radio AG 1979 

122 2892C Bericht zu einer Motivanalyse von Tankstellen-Kunden 

Bericht zu einer Motivationsstudie der SBG-Broschure "Die 

ESSO (Schweiz) 1979 

122 2893C 

Schweiz - ein reiches Volk von Mietern" Institut fur Bankwirtschaft 1979 

122 2894C Markt- und Imageanalyse fur ELNA-Nahmaschinen Tavaro SA 1977 

122 2895C Rapport d'Etude sur les Cognacs Motivations et Images Arcor SA 1977


122 2897C 

122 2898C 

122 2899A 

Bericht zu einer Quallitativen Untersuchung uber Image und 

Kaufentscheidungsprozess fur Mercedes Benz LKW und 

Transporter Merfag AG 1978 

Bericht zu einer Quantitativen Erhebung uber die Einstellung zu 

Geldspielautomaten bei Angehorigen von Berufen, die mit 

Jugendlichen zu tun haben 


Communications Approaches in the Field of Information Gathering 

Verband Schweiz. 

Automatenindustrie 1978 

Information Handling Services -- 

Denver Technological Center n.d. 

122 2900A Proposal for a Motivational Interpretative Study of the I.S.I. Market 

Proposal for a Nova University Study of Social Issues and 

I.S.I. Corporation 1974 

122 2901A 

Innovation 

Proposal for a Quantitative and Psychological Study of the 

American Sekt Market and the Potentialities for Furst von 

1971 

122 2903 

Metternich Sohnlein n.d. 

122 2904A A Proposal for a Motivational Research Study of Doctor Readers 

Proposal for Testing of TV Story Boards of Women and Children's 

Modern Medicine Publications 1974 

122 2905A 

clothing 

Proposal for a Motivational Research Study on Lowering the 

Shaller Rubin n.d. 

122 2906A 

Default Rate among Student Borrowers 

Proposal for a Study on New Goals for Various Collective 

Bradford National 1978 

122 2907A 

Organizations 

Outline for a Dichter Center for Motivational Research at the 

E.D. International, Ltd. 1971 

122 2908 

University of the Negev (Afro-Asian Institute) n.d. 

122 2909A Proposal for an Image Study for Del Monte Corporation Del Monte Corporation 1972 

Increasing Membership in State Professional Pharmaceutical American Pharmaceutical 

122 2910A Associations -- A Proposal for a Pilot Motivational Research Study 

Proposal for a Motivational Research Study on Keystone, 


122 2911A 

Colorado: The New Four Seasons Resort 

Proposal for a Motivational Research Study on the Psychology 

The Ralston Purina Company 1978 

122 2912A 

ofDentifrice Uses and Related Products 

Proposal for a Motivational Research Study on the Marketing 


122 2913A 

Potentials of a new Laxative Norcliff Thayer, Inc. n.d. 

122 2914C Creative Memo prepared for International Playtex International Playtex 1980


122 2915C 

Creative Memo prepared for International Playtex: Pantyhose 

Division International Playtex 

Tatham-Laird & Kudner, 

n.d. 

122 2916 Memorandum on Sales and Advertising Strategy of Pringle's 

Advertising 1975 

122 2918C Study of Greenhouse Homes 

Proposal for the Establishment of an Institute for Innovation at 

n.d. 

122 2919A 

Haifa University 

A Proposal for a Motivational Research Study on a New Type of 

n.d. 

122 2920A 

Cigarette Filter 

Proposal on the Problems of Creating Proper Public Relations and 

Nort Wyner 1978 

122 2921A 

Selling the New Vacation Area of Roussillon 

Creative Research Memo regarding Consumer Attitudes towards 

n.d. 

122 2922C 

the Celsius in Tandem with Various Numbers The Wool Bureau, Inc. 1976 

122 2923A Marketing Strategy for the Fluorescent Division of G. E. 1979 

122 2924C How to start the Operation Green Light Program for Consol 1975 

122 2925C Kino und Film 

Zwischenprasentation der Motiv- und Marketingstudie im Sanitarund 

Heizungsbereich bei der Oesterreichischen Armaturen AG in 

1970 

122 2926 

Wien vom 31. Oktober 1972 

How to Motivate Veterans to Volunteer for another War and to 

Prepare and Manipulate the American Public to accept 

Oesterreichische Armaturen A.G. 1972 

122 2927 

Involvement in Another Real War 

The Cayman Turtle Farm -- Public Reactions and Degree of 

Knowledge with an Analysis of the possible Public Relations 

n.d. 

122 2928C 

Campaign 

Proposal for a Motivational Research Study on Vitamins, 

Dr. Mittag Verwaltungsgesellschaft 1981 

122 2929A 

Healthfoods and Supplements 

Motivational Research Study on motivating Non-Vitamin Users to 

Procter and Gamble 1981 

122 2929C 

become Users The Procter & Gamble Company 1982 

123 2930A Proposal for a Repeat Study on Drycleaning and Fabricare 

Report of a Repeat Motivational Research Study on the 

International Fabricare Institute 1981 

123 2930B 

Opportunities and the Future of Fabricare Plants 

Report of a Repeat Motivational Research Study on the 


123 2930C 

Opportunities and the Future of Fabricare Plants 

Proposal for a Marketing and Feasibility Study of introducing a 

Domestically Manufactured Line of Mens' and Womens' Karat 


123 2931B 

Gold Jewelry in the United States Bear Enterprises U. S. A., Inc. 1982


123 2932A 

Proposal for a Motivational Research Study on Vitamins and Skin 

Care 

Proposal for a Motivational Research Study on the Depth Attitudes 

Darby Group Companies 1982 

123 2933A 

towards the Telephone 

Perceptions of the Telephone -- Consumer Attitudes towards 

AT&T Company n.d. 

123 2933C 

Telephones (An Experimental Motivational Study) AT&T 1982 

123 2934A Study on Gardening by Families in the United States 

Research to probe Consumers' Deep Seated Psychological 

Perceptions of the Telephone Set in order to determine if there 

1980 

123 2935A exist any Obstacles which would prevent selling Telephones 

A Motivational Research Study on the Psychology of Seeds and 

AT&T n.d. 

123 2937 Gardening and How to Motivate Non Gardeners to Garden Geo. W. Park Seed Co., Inc. 1983 

124 2938A 

Proposal for a Motivational Research Study on the Opportunities 

and Effectiveness of the Middle East TV Station and its Programs 

Motivational Research Study on the Image of METV and TV 

1983 

124 2938C 

Viewing in Israel and South Lebanon 

Motivational Research Study on the Image of METV and TV 

Viewing in Israael and South Lebanon -- Addendum -- Report on 

Psychological Questionnaires in South Lebanon (Sidon, Tyre, 

Christian Broadcasting Network 1984 

124 2938D 

Marjayoun, Bent Jbail, Nabatiye and Jezzine) 

Motivational Research Project to determine Reasons for Nonuse of 

Christian Broadcasting Network 1984 

124 2939C 

Public Libraries 

Federal National Mortgage 

1980 

124 2940C A Psychological Study on the Motivations of City Living 


124 2941A 

Proposal for a Motivational Research Study on the Psychographic 

Segmentation of the Milk and Low Acid Beverage Consumer Tetra Pak 1985 

124 2942A Proposal for a MRS on Black Velvet Blended Canadian Whiskey Heublein Inc. 1985 

124 2943A 

Proposal for a MRS on how to motivate Plant Engineers to join the 

American Institute of Plant Engineers 

American Institute of Plant 

Engineers 1984 

124 2944 Bericht zu einer Qualitativen Markt- und Image-Analyse fur Sperry Sperry AG, Computer-Systeme 1985 

124 2945A Proposal for a Psychographic Study on Potential Boat Owners 

Proposal for an Image Study for Pennwalt Pharmaceuticals and 

Chris Craft 1985 

124 2946A 

specifically on their Products Corsym and Delsym Pennwalt Corporation 1985


124 2947C MRS on relaunching VO5 Alberto-Culver Company 1985 

124 2948C Preliminary Proposal for an Image Study on V8 Juice Campbell Soup Company 

Western Savings & Loan 

1985 

124 2949C Motivational Research Study on the Development of East Valley 


124 2950C Qualitative Analyse zur Auslotung der Identitat von Sinalco Brauerei Hurlimann AG 1983 

124 2951F Ergebnisse von drei Gruppenexplorationen uber Rivella 

Image-Studie Bols 1983 Konsumentenbefragung 

Rivella AG 1985 

124 2952C 

Untersuchungsbericht 

Bericht und Analyse von einem Gruppeninterview zum Thema 

Erven Lucas Bols GmbH 1983 

124 2953D 

Armbanduhren Leo Burnett Company Inc. n.d. 

Bericht zu einer Motivstudie "Personenverkehr" (Oeffentlicher Generaldirektion SBB und Esso 

124 2954C 

Verkehr / Individualverkehr) 

(Schweiz) 1985 

Bericht zu einer Qualitativen Erhebung uber die Interessensgebiete Schweiz. Bankgesellschaft, 

125 2955C vonKindern und Jugendlichen zwischen 7-18 Jahren 

Bericht zu einer Qualitativen Analyse zum Image und zur 

Wahrnehmng der Marke Lowenbrau im Deutschsprachigen Teil 

Marktforschung 1985 

125 2596C 

der Schweiz Lowenbrau AG 1983 

125 2957C Lifestyle Segmentation Study of New Zealanders 1979 

125 2959 Diamonds -- Their Allures & Psychology De Beers 1986 

125 2960 

Pilot Study on the Emerging Trends in Food and Beverages in 

some European Countries and the U. S. A. paying Special 

Attention to the Reinforcing Effect of Regional Differences Quest International 1988 

125 2961 Universal Studios Europe (notes and drafts only) 

Proposal for a Motivational Research Study on how to position 

MCA Inc. 1989 

125 2962A 

Holiday Inns correctly Northeast Motel Operation, Inc. 1973 

125 2963A Vorschlag fur die Untersuchung einer Braun-Multipage-Kampagne 

Untersuchungsvorschlag fur eine Image Untersuchung beim 

Braun AG 1972 

125 2964A 

Handel und Endverbraucher 

Public Image of PSAC Members -- An Outline for a Motivational 

Braun AG 1972 

126 2538A 


Executive Summary -- PSAC Public Awareness Campaign 

Public Service Alliance of Canada 1979 

126 2538B 


Final Report -- PSAC Public Awareness Campaign Motivational 

Public Service Alliance of Canada 1980 

126 2538C 

Research Study Public Service Alliance of Canada 1980 

126 2539C Motivating the Japanese Consumer n/a 1979


125 1116C 

A Motivational Research Study in the Field of Toys for Mattel Toys, 

Inc. Mattel, Inc. 1959 

126 2935A Proposal for additional research on telephone use (notes only) AT&T 1982

Steve DichterReportsInventory - Hagley Museum and Library

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