Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
4 71.1<br />
4 72A<br />
4 72.1A<br />
4 73A<br />
4 74A<br />
The Difficulty of Selling Christmas Cards in August – A<br />
Psychological Analysis<br />
The Sales <strong>and</strong> Advertising Problems of the Arthur Murray Dance<br />
Studios: Proposal for a Psychological Research Study for the<br />
Harry Doehla Company 1949<br />
Arthur Murray Dance Studios<br />
Proposal for a Motivational Research Study of the Sales <strong>and</strong><br />
The Arthur Murray Dance Studios 1949<br />
Advertising Problems of the Arthur Murray Studios of Southern Arthur Murray Studios of Southern<br />
California<br />
The Sales <strong>and</strong> Advertising Problems of Mojud Hosiery: A Proposal<br />
for a Psychological Research Study for the Mojud Hosiery<br />
California 1959<br />
Company Mojud Hosiery Company 1949<br />
Proposal for a Research Study to Determine the Real Reasons The Greater Portl<strong>and</strong> Research<br />
why Portl<strong>and</strong> Citizens do not Vote<br />
Council 1949<br />
4 74C Psychological Study of the City of Portl<strong>and</strong>, Maine Greater Portl<strong>and</strong> Research Council 1949<br />
4 74D Why Portl<strong>and</strong> Citizens do not Vote: A Psychological Pilot Study Greater Portl<strong>and</strong> Research Council 1949<br />
4 74E Voting n.d.<br />
4 74.1A Proposal on “What Can be Done to Make More Americans Vote?” n.d.<br />
4 74.1E Memo on “Get Out The Vote” Campaign 1952<br />
4 74.2E Voting for the Heritage Foundation 1955<br />
4 75AProposal for a Psychological Study of Vogue Magazine 1949<br />
4 76AProposal for a Psychological Analysis of Life Magazine 1949<br />
4 76E Report on June 20th Dichter Meeting on Life Magazine<br />
Proposal for a Psychological Research Study on Life’s “What’s in a<br />
Life Magazine 1951<br />
4 76.1A<br />
Picture” Series Life Magazine n.d.<br />
4 76.1E Analysis of Subscription Letters – Life Magazine Life Magazine 1955<br />
4 77A<br />
Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
Advertising Problems of the Book Clubs of Doubleday & Company<br />
Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
Doubleday & Company 1949<br />
4 78A<br />
Advertising Problems of Borden’s Evaporated Milk<br />
Proposal for a Psychological Research Study on the Sales<br />
1949<br />
4 78AA<br />
Effectiveness of Elsie the Cow 1949<br />
4 78E Borden’s Cottage Cheese Young <strong>and</strong> Rubicam 1952<br />
4 78.1E Borden’s Chocolate Milk Young <strong>and</strong> Rubicam 1952
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