Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 63 1370P.50 What are some of the Aspects which may be Particularly Liked and Those that might be Disliked in this New Product (Teflon Coated Fiberglas Coffee Filter)? What are Some of the Aspects which may be Particularly Liked and Those which might be Disliked on this New Product (Aerosol Spray Coat for Pans, etc.)? American Machine & Foundry Company 1962 63 1370P.51 American Machine & Foundry Company Kaiser Aluminum & Chemical 1962 63 1370P.52 Why don't You buy Kaier Foil? Corporation 1962 63 1370P.53 What are the Product Qualities Good Tuna Fish should have? Leo Burnett Company, Inc. 1962 63 1370P.54 63 1370P.55 63 1370P.56 What do Consumers think of Rival Dog Food itself and in comparison with other Leading Dog Foods? How do Consumers feel about Rival's Advertising? What Ideas are played back? Needham, Louis and Brorby, Inc. 1962 What is the Image of Ad Detergent in the Minds of the New York Consuming Public? How does This compare with All and Dash? How do Women or Housewives Feel about Buying Cottage Lennen & Newell, Inc. 1962 Cheese in Small Packets? Dixie Cup 1962 63 1370P.57 What Single Factor should be Pursued in the Development with Consumers on Pine Disinfectant or Disinfectants in General? Sani-Pine Products Co., Inc. 1962 63 1370P.58 Fleischmann's Margarine Ted Bates & Company Inc. 1962 63 1370P.59 Why is less Hot Sauce used in the New York Area than is used in the Western Markets? Can This be Attributed to Selling, to Prices, to Quality or Preferences to Hot Flavored Foods? B. F. Trappey's Sons, Inc. 1962 63 1370P.60 What is the Corporate Image of the H. J. Heinz Company? H. J. Heinz Company 1962 63 1370P.61 To What Types of People does Mr. Mustard appeal? Does the New Kraft Bottle create Confusion (at Point of Purchase) with the Wish-Bone Bottle, and if so, among Which Group of Stockton-West-Burkhart, Inc. 1962 63 1370P.62 Consumers? Would You desire More Information on the Use of Soy Sauce as a Edward H. Weiss and Company 1962 63 1370P.63 Seasoning and for Cooking? Consumers' Attitude toward the Relative Cost Per Serving of Lennen & Newell, Inc. 1962 Canned Vegetables as Compared with Frozen Vegetables, Birds Eye Division - General Foods 63 1370P.64 particularly in reference to Peas, Corn and Green Beans. Corporation 1962
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 63 1370P.65 To What Extent has Confusion been created in the Mind of the Consumer by the Increase in Synthetic Orange Drinks…? Do Attitudes toward Frozen Baked Goods Justify the Added Expense as far as Convenience, Nutrients, Flavor, Novelty, Any Florida Citrus Commission 1962 63 1370P.66 Other Attraction? Would You serve Empress Rainbow Trout to Your Family? If so, Peerless Advertising, Inc. 1962 63 1370P.67 when? If not, why? The Present Climate of Frozen Food Usage -- A Memorandum Croot & Brant, Inc. 1962 63 1370P.68 based on the Work of The New York Times Grocery Workshop The New York Times 1962 63 1370P.69 How would You use Pillsbury Hot Roll Mix? To What Extent do Husbands dictate the Brands of Bread that are Campbell-Mithun, Inc. 1962 63 1370P.70 Purchased and Used in the Home? How do Frozen Baked Goods compare with Fresh Baked Goods sold in bother Bakeries and Supermarkets, with regard to Quality, General Baking Company 1962 63 1370P.71 Freshness and Convenience? Reactions of Nabisco Ad, "Everything on the Grill goes Deliciously Hill, Rogers, Mason & Scott, Inc. 1962 63 1370P.72 on Nabisco Snacks." National Biscuit Company 1962 63 1370P.73 How do Women decide Which Brand of Bread to buy? Young & Rubicam, Inc. 1962 63 1370P.74 The Relationship of Price and Quality Does Gefilte Fish appear to Interest the non-Jewish Housewife as a Purchaseable Food Item at the Present, or in the Near Future? For Those who now do buy Gefilte Fish (whether Jewish or Non- Jewish Housewife), what Quality in a Given Brand makes them Doyle, Dane, Bernbach Inc. 1962 63 1370P.75 choose That Brand? Do You think Yogurt can be an Appealing Food for Young Al Paul Lefton Company, Inc. 1962 63 1370P.76 Children? For Teenagers? When would They eat it? The Zlowe Company Inc. 1962 63 1370P.77 General Mills What Carryover Effect is there in the Horn & Hardart Name on General Mills, Inc. 1962 63 1370P.78 Horn & Hardart's Packaged Coffee? Do Women shy away from Milk or Milk Products because of the Food Enterprises, Inc. 1962 63 1370P.79 Purported Effect of Fallout? Young & Rubicam, Inc. 1962 63 1370P.80 Consumer Attitudes toward Various Aspects of Dry Soup Mix use. Dancer-Fitzgerald-Sample, Inc. 1963
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