Steve DichterReportsInventory - Hagley Museum and Library

Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org
1370P "Fallout" from the Third Grocery Workshop Session on Dairy
62 "Fallout" 2
1370P.Fallo
Products The New York Times 1961
62 ut 3 "Fallout" from the Fifth Grocery Workshop Session The New York Times 1961
62 1370P.1 The New York Times Grocery Research Workshop Report
What does the Name Fanta as a Brand Name for Soft Drinks
J. M. Mathes Inc. 1961
62 1370P.2
mean to You?
Have Sugar-Free Soft Drinks Reduced the Sales of Regular
Fanta Beverage Company 1961
62 1370P.3
Carbonated Beverages?
What are the Attitudes toward the Use of Prepared Cocktail Mixes:
- Those with Liquor already in Them, like Heublein's, or Those
Kirsch Beverages, Inc. 1961
62 1370P.4
without Liquor, like Holland House……?
How is the New Advertising Theme Line -- "Now it's Pepsi" for
"Those Who Think Young" -- Comprehended; What do the Two
McCann-Marschalk Company, Inc. 1961
62 1370P.5
Phrases mean and what do They Connote?
Consumer Reactions to a New Snack Chip and an Evaluation of
Copy Appeals as a Basis for Attracting a Worthwhile Segment of
Pepsi-Cola Company 1961
62 1370P.6
the Snack Chip Market.
Do Women Believe that All Frozen Concentrated Orange Juices
are the Same or are There some Brands that are Better than
The Quaker Oats Company 1961
62 1370P.7
Others? If so, Which Brands and Why?
How do People Feel about the Taste and Flavor of College Inn
Tomato Cocktail? Does This Product Meet or Fall Short of
Ted Bates & Company 1961
62 1370P.8 Consumer Requirements for a Product of This Nature?
If you Squeeze Your Own Orange Juice, Which Oranges do You
Think are the Best for This Purpose - California or Florida? How
Cunningham & Walsh 1961
62 1370P.9 do You Tell Them Apart when You Shop in the Store?
How will Members of The New York Times Grocery Research
Workshop Panel React to a Specific Florigold Grapefruit
Florida Citrus Commission 1961
62 1370P.10 Advertisement if They were to see it in Their Newspaper?
What are Consumber Attitudes towards Libby's Tomato Juice?
Joseph Jacobs Advertising 1961
62 1370P.11
How do They Compare It with Its Competition?
Consumer Attitudes towards New Design in Paper Plates and
Libby, McNeill & Libby 1961
62 1370P.12
Cups. Lily-Tulip Cup Corporation 1961
62 1370P.13 What are Consumer Attitudes toward Butter versus Margarine? Campbell-Mithun, Inc. 1961