Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
13 357A<br />
Proposal for a Research Study to Determine the Potential<br />
Acceptance of Synthetic Orange Powder<br />
Reactions by Doctors to Aureomycin Publicity -- A Psychological<br />
General Foods Corporation 1953<br />
13 358D<br />
Pilot Study<br />
A Proposal for a Research Study on the Market Potentials for New<br />
Dudley, Anderson & Yutzy 1954<br />
13 359A<br />
Drugs Miles Laboratories, Inc. 1954<br />
13 360E A Psychological Research Memo on Margarine<br />
Hidden Springboards <strong>and</strong> Levers to Motivate Improved<br />
Performance by Esso Dealsers <strong>and</strong> Attendants to Help Esso<br />
Narrow the Gap between Below-Average <strong>and</strong> Above-Average<br />
Dancer, Fitzgerald <strong>and</strong> Sample 1954<br />
33 848D<br />
Dealers -- A Motivational Research Pilot Study<br />
MRP Creative Analysis of the Motivating Response Patterns to<br />
Esso St<strong>and</strong>ard Oil Company 1959<br />
33 848TV<br />
Three Esso Television Commercials<br />
Proposal for a Motivational Research Study of Dealer Attitudes<br />
Esso St<strong>and</strong>ard Oil Company 1957<br />
33 848.1A<br />
toward Esso<br />
A Motivational Research Study of the Negro Market for Esso<br />
Esso St<strong>and</strong>ard Oil Company 1957<br />
33 848.1C<br />
Gasoline, Services <strong>and</strong> Related Products Esso St<strong>and</strong>ard Oil Company 1957<br />
33 848.2A<br />
Proposal for a Research Study to Test the Effectiveness of Two<br />
Alternate Kinds of Dealer Meetings to Present a New Esso Product<br />
Promoting Better Dealer Relations -- Report of a Motivational<br />
Esso St<strong>and</strong>ard Oil Company 1958<br />
33 848.2C<br />
Study Esso St<strong>and</strong>ard Oil Company 1957<br />
33 848.3A Letter Proposal re: the Problem of Highway Station Design Esso St<strong>and</strong>ard Oil Company 1958<br />
33 848.3C Promoting Better Dealer Relations -- Supplement to Final Report<br />
Proposal for a Motivational Research Study of Consumer Attitudes<br />
Esso St<strong>and</strong>ard Oil Company 1957<br />
33 848.4A<br />
towards Butyl Tires<br />
The Role of "The Esso Dealer" in Improving Dealer Relations --<br />
Esso St<strong>and</strong>ard Oil Company 1958<br />
33 848.4C<br />
Report of a Motivational Study<br />
Letter Proposal to Esso St<strong>and</strong>ard Oil Company re: Dealers <strong>and</strong><br />
Esso St<strong>and</strong>ard Oil Company 1957<br />
33 848.5A<br />
Attendants Esso St<strong>and</strong>ard Oil Company 1959<br />
33 848.5C<br />
33 848.6A<br />
A Quantitative Validation of Certain Findings in a Motivational<br />
Research Study for Esso Gasoline, Services <strong>and</strong> Related Products<br />
Letter Proposal to Esso St<strong>and</strong>ard Oil Company re: New Station<br />
Esso St<strong>and</strong>ard Oil Company 1958<br />
Design Esso St<strong>and</strong>ard Oil Company 1959
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