Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 48 1054.1A A Proposal for a Motivational Research Study on Consumer Attitudes and Manufacturers' Buying Motivations with Regard to Three Cellophane Packaged Products A Proposal for a Motivational Research Study on Mackintosh Olin Mathieson Chemical Corporation 1958 48 1055A "Weekend" Confectionery An Analysis of the Motivating Response Patterns to Two Osborne Peacock Co. Ltd. 1958 48 1055TV Advertisements for Mackintosh's "Weekend Assortment" The Psychological Market Situation of Zuban No. 22 and Zuban "Filter" Cigarettes -- Eight Ways to Speed Up the Acceptance of Osborne Peacock Co., Ltd. 1959 48 1056B Zuban "Filter" Progresss Report The Psychological Market Situation of Zuban No. 22 and Zuban Filter Cigarettes -- How to Speed up the Acceptance of Zuban H. F. & Ph. F. Reemtsma 1958 48 1056C Filters H. F. & Ph. F. Reemtsma 1959 48 1057A Mountain Valley Mineral Water Winius-Brandon Company 1958 Brochures and Holiday Travel -- A Report on a Motivational British European Airways 48 1058C Research Study Corporation 1958 A Proposal for a Motivational Research Study on Grant's "Stand Van Zijl and Van Zijl (United 48 1059A Fast" Whisky Proposal for Motivational Research Study of Sales & Advertising of Kingdom) Ltd. 1958 48 1060A Confiture in Switzerland Consumer Attitudes toward Inteka Products, Inteka Advertising and the Company Image of Inteka -- Progress Report on a Firma Roco Conservenfabrik 1958 48 1061B Motivational Research Study The Personality and Image of Intexa, Its Product and Its Advertising in the Eyes of the French Shopper -- A Motivational Filatures Prouvost & Cie. n.d. 48 1061C Study Problems of the Central Raw Silk Association of Japan with Filatures Prouvost 1959 Respect to the Promotin and Sale of Raw Silk and Silk Products in Central Raw Silk Association of 48 1062A the United States A Creative Problem Analysis and Proposal for a Motivational Research Study aimed at Expanding the Market for Silk in the Japan 1958 48 1062.1A United States A Creative Problem Analysis and Proposal for a Motivational Research Study aimed at Expanding the Market for Silk in the The Japan Silk Association, Inc. 1959 48 1062.2A United States The Japan Silk Association, Inc. 1959
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 48 1062.3A A Creative Problem Analysis and Proposal for a Motivational Research Study aimed at Exploring Consumer Attitudes toward Silk Stockings The Japan Silk Association, Inc. 1959 48 1063A Wolverine Tubing Gray & Kilgore, Inc. 1958 48 1063.1A Wolverine Tubing Gray & Kilgore, Inc. 1958 48 1064A Oddstead Homes Pacific National Advertising Agency 1955 48 1065A Correspondence Schools Pacific National Advertising Agency Florists Telegraph Delivery 1954 Association 1958 48 1067A Florists Telegraph Delivery Association A Motivational Research Study of Consumer Attitudes toward Sending Flowers and the Selection of an Effective New Name for 49 1067C FTD 49 1067F Analysis of Advertising Material A Problem Analysis and Proposal for a Motivational Research Study on Consumer Attitudes toward Sending Flowers and the 49 1067.1A Selection of an Effective New Name for FTD A Motivational Research Study on the Selection of an Effective 49 1067.1C New Name for FTD Phase II Suggested Research Study to Evaluate the Effectiveness of FTD 49 1067.2A Outdoor Advertising The Selection of an Effective Name for FTD Phase III Tables 1-35: 49 1067.2C Test Results A Motivational Research Study on the Selection of an Effective 49 1067.3C New Name for FTD Phase III (Conclusion) A Problem Analysis and Proposal on a Motivational Study of 49 1067.4A Membership Attitudes toward FTD A Proposal for a Motivational Research Study of the Effect of "PO" 49 1067.5A and Its Influence on Expanding Flower Sales An Interim Report on the Problem of the "Please Omit Flowers" 49 1067.5B Trend in Relation to Funerals A Motivational Research Study of the Effects of PO and the 49 1067.5C 1067.5C Problem of Expanding Flower Sales 49 Excerpts A Special Report prepared for the Florist Information Committee Florists' Telegraph Delivery Association 1959 Florists' Telegraph Delivery Association 1962 Florists' Telegraph Delivery Association 1958 Florists' Telegraph Delivery Association 1959 Florists Telegraph Delivery Association 1959 Florists' Telegraph Delivery Association 1959 Florists' Telegraph Delivery Association 1959 Florists' Telegraph Delivery Association 1959 Florists' Telegraph Delivery Association 1961 Florists' Telegraph Delivery Association 1961 Florists' Telegraph Delivery Association 1962 Florist Telegraph Delivery Association 1962
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