Steve DichterReportsInventory - Hagley Museum and Library

Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org
39 907A
Possible Study of the Personality and Impact of Media Agencies
Clients, and the Extent to which Advertising placed therein
influences the Media Buying Decisions of Advertising Executives
(both in Agencies and Companies) Media Agencies Clients 1957
39 908A A Proposal for an Annual Consultant Service Potts-Woodbury, Inc. 1957
39 909A Proposal for a Study of Golden Tulip Packaging
Letter-Proposal re: Design of Package on Golden Tulip Potato
Golden Tulip Foods Inc. 1957
39 909.1A
Chips
A Creative Memo on Advertising, Promotion & Merchandising of
Golden Tulip Foods Inc. 1957
39 910E
Brown & Haley Candy Miller, Mackay, Hoeck and Hartung 1957
39 910.1E A Creative Memo on the Psychology of Pep Pills Miller, Mackay, Hoeck and Hartung 1959
39 910.2E A Creative Memo on the Psychology of Pep Pills Miller, Mackay, Hoeck and Hartung 1959
39 911A
Discussion of the Effective Application of Motivational Research to
the Problem of Determining the Relative Effectiveness of Johns-
Manville and Fiberglas Industrial Insulation Insertions in Sweets
Catalogue, and Brochures issued by Johns-Manville and Fiberglas
on Industrial Insulations Johns-Manville Sales Corporation 1957
39 912A Letter re: Possible Motivational Research Project
Discussion of Possible Applications of Motivational Research to
The Continental National Bank of
Lincoln 1957
39 913A
the Sales and Advertising Problems of Relax-A-Cizor Relax-A-Cizor, Inc. 1957
39 913.1A Proposal for a Motivational Research Study for Relax-A-Cizor, Inc.
A Creative Problem Analysis and Proposal for a Motivational
Relax-A-Cizor, Inc. 1959
Research Study of Problems Faced in Selling Advertising on the Keeshan-Miller Enterprises
39 914A
Captain Kangaroo TV Show
Corporation 1957
39 915A A Proposal for an Annual Consultant Service Tucker Wayne & Company 1957
40 916A A Proposal for an Annual consultant Service
A Creative Memo on the Advertising Effectiveness of
O'Brien Advertising Limited 1957
40 917E
"Supermarket Checkout"
A Creative Problem Analysis and Proposal for a Motivational
Research Study to determine the Sales and Advertising Problems
C. T. Riely Associates 1957
40 918A
of Tablets for Decreasing Pre-Menstrual Tension Russel M. Seeds Company, Inc. 1957