Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
94 2124A<br />
Proposal for an Advertising Test <strong>and</strong> Evaluation of a Campaign to<br />
promote Confidence in Pest Control Specialists who display the<br />
Symbol of "Gold Crest Protection"<br />
A Psychological Research Study <strong>and</strong> Test of Three<br />
S<strong>and</strong>er Allen Advertising, Inc. 1967<br />
94 2124F<br />
Advertisements<br />
New Products for the Supermarket Freezer Case of the Future -- A<br />
S<strong>and</strong>er Allen Advertising, Inc. 1968<br />
94 2125E<br />
Creative Memor<strong>and</strong>um Ralston Purina Company 1968<br />
94 2126E Unsatisfied Needs <strong>and</strong> the Psychology of the Blouse C & A Brenninkmeyer GmbH 1967<br />
94 2127E Unsatisfied Needs <strong>and</strong> the Psychology of the Skirt<br />
Proposal for a Motivational Research Study on Buying Trends in<br />
C & A Brenninkmeyer GmbH 1968<br />
94 2128A<br />
the Automotive Field American Motors Corporation 1968<br />
94 2129E What is Contemporary? A Creative Memor<strong>and</strong>um<br />
How to convert Bag Users to Fleet -- A Motivational Research<br />
Leo Burnett Company, Inc. 1968<br />
94 2130A<br />
Proposal Cargill Wilson <strong>and</strong> Acree 1968<br />
94 2131F Motivpsychologischer Produkttest Carrina<br />
Vorschlag zu einer Unterrsuchung uber das C & A Image in<br />
Gervais AG 1967<br />
94 2132A<br />
Mannheim und Hannover<br />
Motiv- und Imageuntersuchung uber C & A Brenninkmeyer in<br />
C & A Brenninkmeyer 1968<br />
94 3132C<br />
Mannheim und Hannover<br />
Vorschlag zu einer Motiv- und Imagestudie uber die Gestaltungsund<br />
Strategieprobleme von Oscar Weber an der Bahnhofstrasse in<br />
C & A Brenninkmeyer GmbH 1968<br />
94 2133A<br />
Zurich Oscar Weber AG 1968<br />
94 2134A Vorschlag zur Produkt- und Packungsteststudie fur Sucherba Chocolat Suchard SA. 1968<br />
94 2134C Namens-, Produkt- und Packungsteststudie fur Sucherba Chocolat Suchard SA. 1968<br />
94 2135A Vorschlag zu einer Motivstudie uber Vers<strong>and</strong>haus-Kataloge<br />
Bericht zu einer Untersuchung uber Kaufmotive und<br />
Vers<strong>and</strong>hauswahl von Neckermann- und Quelle-Kunden (unter<br />
Neckermann Vers<strong>and</strong> KGaA 1968<br />
94 2135C<br />
2135A.1<br />
Spezieller Berucksichtigung der beiden Kataloge) Neckermann Vers<strong>and</strong> KGaA 1969<br />
94 Revised Vorschlag zu einer Motivstudie uber Vers<strong>and</strong>haus-Kataloge Neckermann Vers<strong>and</strong> KGaA 1968<br />
94 2136A Camelia-Anzelgentest in Frankreich Vereinigte Papierwerke 1968<br />
94 2136C Bericht zu einem Pre-Test uber Camelia Perfecta in Frankreich<br />
Proposition d'une Etude Motivationnelle concernant le Fromage<br />
Vereinigten Papierwerke 1968<br />
Francais en Italie et L'Axe de Publicite Psychologique pour Le L'Agence de Publicite Brullmann &<br />
94 2137A<br />
Tartare et Caprice des Dieux<br />
A Diagnostic Appraisal of Four (4) Sears "DieHard"<br />
Contini 1968<br />
94 2138A<br />
Advertisements J. Walter Thompson Company 1968
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