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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

106 2435A<br />

The Business Press <strong>and</strong> its Readers -- New Opportunities for<br />

Editorial Leadership -- A Proposal for a Motivation Research Study<br />

Selling to the "Technical Mind" -- The Marketing Role of the<br />

American Business Press, Inc. 1971<br />

106 2436A Business Press -- A Proposal for a Motivation Research Study American Business Press, Inc. 1971<br />

2436A Selling to the "Technical Mind" -- The Marketing Role of the<br />

106 Revised Business Press -- A Proposal for a Motivation Research Study<br />

Vorschlag zu einer Motivstudie in den Bereichen Frisur,<br />

Haarbeh<strong>and</strong>lung, Haarpflegemittel und Einstellung zum<br />

American Business Press, Inc. 1971<br />

106 2437A<br />

Damencoiffeur<br />

Bericht zu einer Motivstudie in den Bereichen Frisur,<br />

Schweiz. Coiffeurmeisterverb<strong>and</strong> 1971<br />

106 2437C<br />

Haarbeh<strong>and</strong>lung und Einstellung zum Coiffeur<br />

Vorschlag zu einer Produkt-Konzeptionsstudie fur Cheese Pods<br />

Schweiz. Coiffeurmeisterverb<strong>and</strong> 1971<br />

106 2438A<br />

und Corkers<br />

Bericht zu einer Produkt-Konzeptionsstudie fur Cheese Pods und<br />

Firma Zweifel Pomy-Chips AG 1971<br />

106 2438C<br />

Corkers<br />

Marketing "Baby's Bidette" -- A Report of Preliminary Findings<br />

Firma Zweifel Pomy-Chips AG 1971<br />

106 2439B<br />

based on a Panel Session<br />

How to Increase Patronage for a Chain of Department Stores -- A<br />

Youngs Drug Products Corporation 1971<br />

106 2440A<br />

Proposal for a Motivation Research Study<br />

The Editorial Needs of the Young Physician -- A Proposal For a<br />

Ruder & Finn, Inc. 1971<br />

106 2441A<br />

Motivation Research Study<br />

Proposal for a Motivational Research Study on the Exploitability of<br />

Modern Medicine 1971<br />

106 2442A<br />

Nostalgia <strong>and</strong> Nostalgic Products<br />

A Proposal for a Continuing Program to Determine the Unsatisfied<br />

United Artists Corporation 1971<br />

106 2443A<br />

Needs of the American Public Lehigh Valley Industries, Inc.<br />

American Institute of Laundering;<br />

National Institute of Drycleaning;<br />

1971<br />

The Current Market for Commercial Laundry <strong>and</strong> Drycleaning Laundry <strong>and</strong> Cleaners Allied<br />

106 2444A Services -- A Proposal for a Motivation Research Study<br />

Study to determine the Attitudes of Dealers, Sales Managers, <strong>and</strong><br />

Salesmen towards Current Types of Incentive Plans <strong>and</strong> to provide<br />

John Plain with Additional New Material for its Presentation to<br />

Trades Association 1971<br />

106 2445A<br />

Pontiac<br />

New Directions for Automobile Incentive Programs -- A Pilot<br />

John Plain & Company 1971<br />

106 2445C<br />

Motivational Study John Plain Incentives, Inc. 1971<br />

106 2445C.1 1972 Motivational Planning for Pontiac Motor Division John Plain Incentives, Inc. 1971

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