Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
50 1113B Outline of Verbal Progress Report<br />
Motivational Research Study on the Recruitment of Salesmen for<br />
Chilton Greetings Company 1959<br />
50 1113C<br />
Chilton Greeting Cards Chilton Greetings Company<br />
Sullivan, Stauffer, Colwell & Bayles,<br />
1959<br />
51 1114A Carter's New Prize Deodorant<br />
Proposal for a Motivational Research Study <strong>and</strong> Pre-Testing of<br />
Inc. 1958<br />
51 1116A<br />
Sales Appeals in the Field of Toys Mattel, Inc. 1958<br />
51 1116CE A Creative Analysis on the Psychology of Games Mattel, Inc. 1959<br />
51 1116.1A Talking Doll<br />
A Creative Memor<strong>and</strong>um on Psychological Advertising of Toys to<br />
Mattel, Inc. 1959<br />
51 1116.1CE<br />
Parents Mattel, Inc. 1959<br />
51 1116.2A Games Mattel, Inc. 1959<br />
51 1116.3A Draft Proposl for Br<strong>and</strong> Image Study<br />
A Motivational Pilot Study on Attitudes toward a Proposed Doll with<br />
Mattel, Inc. 1959<br />
51 1116.4C<br />
Sewing-Designing Kit<br />
Addendum to a Motivational Pilot Study on Attitudes toward a<br />
Mattel, Inc. 1960<br />
51 1116.4C1<br />
Proposed Doll with Sewing-Designing Kit Mattel, Inc. 1960<br />
British Tobacco Company (Australia) Limited Motivational British Tobacco Company<br />
51 1117A<br />
Research Studies<br />
Study on General Attitudes toward Cigarette Companies in<br />
(Australia) Limited 1958<br />
51 1117B<br />
Australia, <strong>and</strong> the Various Br<strong>and</strong>s in the Market The British Tobacco Company 1959<br />
A Motivational Research Study of the Wills Company <strong>and</strong> its British Tobacco Company<br />
51 1117C Br<strong>and</strong>s in Relation to Consumer Desires in the Australian Market (Australia) Limited 1959<br />
51 1117C1 Summary of Hallmark-Rothman Br<strong>and</strong> Image Findings British Tobacco Company 1960<br />
Proposal for a Motivational Study on Problems connected with The British Tobacco Company<br />
51 1117.1A<br />
Australian Pipe <strong>and</strong> Cigar Smoking Habits<br />
(Australia) Ltd.<br />
British Tobacco Company<br />
n.d.<br />
51 1117.1B Motivational Study on Australian Smoking Habits<br />
Proposal for a Motivational Study on Unsatisfied Needs of the<br />
(Australia) Limited 1959<br />
51 1117.2A<br />
Australian Smoker British Australian Tobacco Co. Ltd.<br />
British Tobacco Company<br />
1960<br />
51 1117.2B Wills Company Image<br />
Second Progress Memor<strong>and</strong>um on Unsatisfied Needs of the<br />
(Australia) Limited 1959<br />
51 1117.2B1<br />
Australian Smoker<br />
A Motivational Study on Unsatisfied Needs of the Australian<br />
British Australian Tobacco Co. Ltd. 1961<br />
51 1117.2B<br />
Smoker -- A Progress Memor<strong>and</strong>um British Australian Tobacco Co. Ltd. 1960
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