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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

35 873B Key Findings about Mosler Safe<br />

A Motivational Research Study on the Sales <strong>and</strong> Advertising<br />

n.d.<br />

35 873C<br />

Problems of Mosler Record Safes<br />

Supplementary Memo on Pilot Study of Bank Executives'<br />

The Mosler Safe Company 1957<br />

35 873E<br />

Reactions to New Mosler Vaults<br />

Proposal to Undertake Preliminary Motivational Research on<br />

Present <strong>and</strong> Newly Developed Trademarks <strong>and</strong> Test such Designs<br />

The Mosler Safe Company 1957<br />

35 873.1A<br />

among Bankers, Dealers <strong>and</strong> Business Men The Mosler Safe Company 1961<br />

35 873.1B A Memo on Tentative Findings Mosler Safe Company 1957<br />

Possible Motivational Research Study on Sales <strong>and</strong> Advertising The National Kraut Packers<br />

35 874A<br />

Problems of Kraut<br />

Association, Inc. 1957<br />

Possible Research Study regarding the Marketing <strong>and</strong> Promotion The National Kraut Packers<br />

35 874.1A<br />

of Sauerkraut<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Research Study to Determine the Present Personality of the United<br />

Association, Inc. 1959<br />

35 875A<br />

States Steel Corporation<br />

A Report of a Motivating Response Pattern Test of Mrs. Baird's<br />

Lippincott & Margulies, Inc. 1957<br />

35 876TV<br />

Bread TV Commercials Tracy-Locke Company, Inc. 1957<br />

35 877A Letter to General Mills re: Research Methods <strong>and</strong> Approaches<br />

Childrens' Reactions to the New Sugar Jets Package Report of a<br />

General Mills, Inc. 1955<br />

35 877E<br />

Pilot Study<br />

Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Research Study of the Sales, Marketing, Merch<strong>and</strong>ising <strong>and</strong><br />

Lippincott & Margulies, Inc. 1957<br />

35 878A<br />

Advertising Problems of Molson's Brewery Limited<br />

Molson's Personality in the French-Quebec Market -- A Progress<br />

Molson's Brewery Limited 1957<br />

35 878B<br />

Report<br />

A Motivational Research Study of Molson's Personality in the<br />

Molson's Brewery Limited 1957<br />

35 878C<br />

French-Quebec Market Molson's Brewery Limited 1957<br />

35 878E Additional Data on Molson French-Quebec (878C)<br />

A Motivational Research Analysis of the Relative Penetration of<br />

Molson's Brewery Limited 1958<br />

35 878F<br />

Color in Two Molson's Canadian Ads<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Research Study of the Sales, Marketing, Merch<strong>and</strong>ising <strong>and</strong><br />

Molson's Brewery Limited 1960<br />

35 878.1A Advertising Problems of Molson's Brewery Limited in Ontario<br />

An Outline of the Findings of a Motivational Research Study on<br />

Molson's Brewery Limited 1957<br />

35 878.1B<br />

Molson's Beer 1957

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