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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

92 2085A<br />

Proposal for an MRS on a New Line of Convenience Foods (K-<br />

Kost) for People "Eating Out" Allgauer Alpenmilch A.G. 1967<br />

Bericht zu einer Motivstudie ueber eine Neue K-Kost-Linie fuer Allgauer Alpenmilch<br />

92 2085C<br />

Beruflich Bedingtes Auswaertsessen<br />

Proposal for a Study on BP's Planned "Operation BP-Car-Racing<br />

Aktiengesellschaft 1967<br />

92 2086A<br />

Calendar" "BP" - Benzin & Petroleum A.G. 1967<br />

Proposal for a Study on the Image of Tivoli <strong>and</strong> its Marketing <strong>and</strong> Tivoli Schokoladen- &<br />

92 2087A<br />

Advertising Strategy<br />

Zuckerwarenfabrik AG 1967<br />

Bericht zu einer Motiv- und Marketingstudie fur Tivoli<br />

Schokoladen- und<br />

92 2087C Produktprogramm, Werbe- und Imagestrategie von Tivoli Zuckerwarenfabrik A.G. Tivoli<br />

General Motors Suisse S.A. <strong>and</strong><br />

1967<br />

92 2088A Proposal for an Ad Test on Vauxhall Viva<br />

Brullmann & Contini Agency<br />

General Motors Suisse S.A. <strong>and</strong><br />

1967<br />

92 2088F Bericht zu einem Anzeigentest fur Vauxhall Viva<br />

Proposal for a Motivational Research Study on Fluoridated<br />

Brullmann & Contini 1967<br />

92 2089A<br />

Toothpaste<br />

Bericht zu einer Motivstudie im Bereich der Zahnpflege und der<br />

Sunlight Marketing Division 1967<br />

92 2089C<br />

Fluorhaltigen Zahnpasten Sunlight Marketingabteilung 1967<br />

92 2090F Produkt-Test mit Placentubex Schaum-Maske<br />

Sales Problems <strong>and</strong> Opportunities for C. A. T. V. in New York City<br />

Merz & Co., Chemische Fabrik 1967<br />

92 2091A<br />

<strong>and</strong> Eugene, Oregon -- Two Research Proposals TelePrompTer Corporation 1967<br />

The Modern Retailing Environment <strong>and</strong> Shopping Motivations -- A Muzak - A Division of Wrather<br />

92 2092A<br />

Research Proposal<br />

The Selection of a Carrier by Airline Flyers -- A Proposal for a<br />

Corporation 1967<br />

92 2093A<br />

Motivational Research Study<br />

A Pilot Study in Depth of Sales <strong>and</strong> Advertising Problems -- A<br />

Trans World Airlines Inc. 1967<br />

92 2094A<br />

Motivational Research Proposal Texas Electric Service Company 1967<br />

2094A - A Pilot Study in Depth of Company Image <strong>and</strong> Public Relations -- A<br />

92 Revised<br />

Motivational Research Proposal<br />

How to Build a More Compelling Image with Residential<br />

Texas Electric Service Company 1967<br />

92 2094D<br />

Customers -- A Pilot Study<br />

Proposal for a Motivational Study & Product Analysis on "Gervais-<br />

Texas Electric Service Company 1968<br />

92 2095A<br />

Suisse" Gervais A.G. 1967<br />

93 2095C Motivpsychologische Produkt-Analyse fur Gervais-Suisse Gervais AG 1967<br />

Proposal for an MRS on the Image of the City of Vienna <strong>and</strong> an The Administration of the City of<br />

93 2096A<br />

Effective Public Relations Program<br />

Vienna, Austria 1967

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