Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org Psy-Color-Gy -- A Motivational Research Study on Television Television Advertising 87 1965C Commercials in Color Psy-Color-Gy -- A Motivational Research Study on Television Representatives, Inc. 1966 1965C Commercials in Color -- Appendix A - How to Make Better Use of Television Advertising 87 Appendix A Color Representatives, Inc. 1966 1965C Psy-Color-Gy -- A Motivational Research Study on Television Television Advertising 87 Appendix B Commercials in Color -- Appendix B - Statistical Tables Representatives, Inc. 1966 87 1966A Letter of Proposal to the Bankers Trust Company Bankers Trust Company 1966 87 1966A.1 Goals, Strategy, Tactics and Operations - A Memorandum Bankers Trust Company 1966 87 1966D A Pilot Study of Consumer Loans Bankers Trust Company 1967 87 1968A Proposal for the World Trade Fair Osaka, Japan, 1970. The House of Louis Feder and 1966 87 1969A Proposal for a Motivational Research Study on Men's Hairpieces Styles Unlimited 1966 87 1969C A Motivational Research Study on Men's Hairpieces Proposal for a Motivational Research Study of Sales, Advertising & House of Louis Feder 1966 87 1970A Rev. Promotion Ohrbach's 1966 87 1970C A Motivational Research Study of Sales, Advertising & Promotion Ohrbach's 1967 Proposal for a Motivational Research Study on Temporary The Office Division -- Manpower, 87 1971A Employment Proposal for a Study to determine the Most Important Reasons for "Non-Conversion" - the Failure of Women to Respond to the Full Inc. 1966 87 1972A Kit of Material by becoming Club Secretaries Proposal for a Study to analyze the Changes which have taken place in Recent Years in the Finance Company Industry, and to Signet Better Homes Club Plan 1966 87 1973A anticipate what the Future will bring Study designed to Provide a Means of Obtaining Publicity for the Al Paul Lefton Company, Inc. 1966 87 1974A Newly-Formed Institute of Stockholder Opinion Vorschlag zu einer Motiv- und Marketingstrategie-Studie uber die Institute of Stockholder Opinion 1966 87 1975A Color Transparency-Amateure Erster Bericht zu einer Motiv- und Marketingstrategie-Studie uber Agfa-Gevaert AG. 1966 87 1975B das Farb-Fotographieren in Deutschland Zweiter Bericht zu einer Motiv- und Marketingstrategie-Studie uber Agfa-Gevaert AG Photofabriken 1966 87 1975C das Schmalfilmen in Deutschland Motivating the Driveway Salesman to Higher Standards of Agfa-Gevaert AG. Photofabriken 1966 87 1976A Performance Tidewater Oil Company 1966
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 87 1977E Creative Memorandum on the U. S. Tampon Market Beecham Toiletry Division of Beecham Group Limited E. I. Du Pont de Nemours & 1966 87 1978A Proposal for a Study on the Young Men's Market Company Inc. 1966 Down with the Barriers -- The Continuation of The Peacock E. I. Du Pont de Nemours & 88 1978C Revolution Company Inc. 1966 88 1978D "Down with the Barriers" The Peacock Revolution Continues Who are the Real Car Salesmen? An Analysis of Buying Speech by Dr. Ernest Dichter 1967 88 1979D Influences in the Purchase of Automobiles Proposal for a Motivational Research Study on the Sale and 1966 88 1980A Advertising Problems of Arnel in Germany Bericht zu einer Motiv- und Werberstudie uber ARNEL in AMCEL 1966 88 1980C Deutschland AMCEL Co. mbH. 1967 88 1980C Ex. Sum. Summary of Our Major Findings and Recommendations from a Motivational Research & Advertising Study on Arnel in Germany AMCEL GmbH 1967 88 1981E Institutional Advertising for Glass Containers in the United States Troost Werbeagentur 1966 Vorschlag fur eine Motivstudie uber die Tela Dinner Papierfabrik Balsthal bzw. Fur die 88 1982A Zellstoffwatteservietten Bericht zu einer Motivstuad Marketingstrategie-Studie uber Tela Werbeagentur Brullmann & Contini 1966 88 1982C Dinner Papierfabrik Balsthal 1966 Refrigeration Appliances and Customer Motivations -- A Research Appliance Division of American 88 1983A Proposal Motors Corporation Appliance Division of American 1966 88 1983C Refrigeration Appliances and Customer Motivations Proposal for a Motivational Research Study on the Sales and Motors Corporation 1966 88 1984A Advertising Opportunities of Japan Air Lines Japan Air Lines 1966 1984A Proposal for a Motivational Research Study on the Sales and 88 Addendum Advertising Opportunities of Japan Air Lines Proposal for a Motivational Research Study of Exterior Paints Japan Air Lines 1966 88 1985A Merchandising Motivational Research on Exterior Paints Sales in Sears Roebuck DeSoto Chemical Coatings, Inc. 1966 88 1985C Stores Proposal for a Pilot Motivational Research Study of Central DeSoto Chemical Coatings, Inc. 1967 88 1986A Vacuum Cleaning The Black & Decker Mfg. Co. 1966
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