Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
44 991A<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />
Research Study of the Status <strong>and</strong> Personality of the Charles W.<br />
Hoyt Company, Incorporated Charles W. Hoyt Company, Inc.<br />
Day & Night Manufacturing<br />
1958<br />
44 992A Water Heaters<br />
Company 1958<br />
44 995A Letter-Proposal re: Planters Peanuts Don Kempner & Company 1957<br />
44 993A Letter-Proposal for Vick Chemical Company<br />
A Creative Package <strong>and</strong> Advertising Test for Humming Bird<br />
Vick Chemical Company 1958<br />
44 994F<br />
Hosiery Davenport Hosiery Mills 1958<br />
44 994.1F A Creative Package Test for Humming Bird Hosiery Phase II Davenport Hosiery Mills 1958<br />
44 996A Letter-Proposal to Equity Life Insurance Company<br />
A Motivational Research Report on the Sales, Advertising <strong>and</strong><br />
Promotional Problems of Old Equity Direct-Mail Health <strong>and</strong><br />
Equity Life Insurance Company 1958<br />
44 996C<br />
Accident Insurance Old Equity Life Insurance Company 1959<br />
44 996.1A Letter-Proposal to Old Equity Life Insurance Company<br />
Why People buy Homes -- A Creative Problem Analysis <strong>and</strong><br />
Old Equity Life Insurance Company 1958<br />
44 997A<br />
Proposal for a Motivational Research Study<br />
A Creative Memor<strong>and</strong>um on the Headache Remedy Market<br />
House & Home 1958<br />
44 998CE<br />
(Headache Powders vs. Headache Pills) Tucker Wayne & Company 1958<br />
44 999B Draft Outline of Progress Report on Ortho<br />
A Motivational Research Study of the Sales <strong>and</strong> Advertising<br />
Ortho Pharmaceutical Corporation 1958<br />
45 999C<br />
Problems of Preceptin <strong>and</strong> Delfen Ortho Pharmaceutical Corporation 1958<br />
45 1000E A Field Research Memo on Vel Powder Norman, Craig & Kummel, Inc. 1958<br />
45 1001A<br />
45 1002A<br />
45 1002C<br />
Proposal for a Motivational Research Study to Determine what<br />
Advertising <strong>and</strong> Sales Promotion Appeals will be Most Effective in<br />
Increasing Sales by Local Rug Cleaning Companies<br />
The Corporate Image of Reliance <strong>and</strong> the Influence on the Sales<br />
of the Company -- A Creative Problem Analysis <strong>and</strong> Proposal for a<br />
Motivational Research Study<br />
A Motivational Research Study on the Present Position of Reliance<br />
in the Industrial Community <strong>and</strong> its Future Directions for Growth<br />
<strong>and</strong> Sales<br />
National Institute of Rug Cleaning,<br />
Inc. 1958<br />
Reliance Electric <strong>and</strong> Engineering<br />
Company 1958<br />
Reliance Electric <strong>and</strong> Engineering<br />
Company 1961
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