Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
12 348.5A<br />
Proposal for a Motivation Study on the Marketing Potentials <strong>and</strong><br />
Appeals of a New Colgate Product<br />
Proposal for a Motivational Research Study -- How Colgate-<br />
Colgate-Palmolive Company 1958<br />
12 348.6A Palmolive can Most Effectively Employ its Corporate Image<br />
Letter Proposal to Colgate Palmolive Co. re: Best Ways to<br />
Discover Comsumer Needs for Totally New Products (Household<br />
Colgate-Palmolive Company 1959<br />
12 348.7A<br />
Division)<br />
A Motivational Research Study to Determine new Household<br />
Colgate-Palmolive Company 1959<br />
12 348.7D<br />
Product Possibilities<br />
Letter Proposal to Colgate Palmolive Co. re: New Products (Toilet<br />
Colgate-Palmolive Company 1960<br />
12 348.8A<br />
Articles)<br />
A Proposal for a Research Study on the Psychological<br />
Foundations of New Products in the Grocery <strong>and</strong> Home Making<br />
Colgate-Palmolive Company 1959<br />
14 361A<br />
Field<br />
Proposal for an Annual Consultant Service to Dan B. Miner<br />
General Mills, Inc. 1954<br />
14 362A<br />
Company<br />
Proposal for an Annual Consultant Service to Knox Reeves<br />
Dan B. Miner Company 1954<br />
14 363A<br />
Advertising, Inc. Knox Reeves Advertising, Inc.<br />
Communication Techniques for<br />
1954<br />
14 364A Leather Industries<br />
Industry, Inc. 1954<br />
14 365A A Research Proposal on How to Implement the New Name Farm Bureau Insurance Co.<br />
Farm Bureau Insurance<br />
1954<br />
14 366A Proposal on How Agents feel about Multiple Line Insurance<br />
Companies 1954<br />
Proposal to Conduct a Psychological Analysis of the Sales <strong>and</strong> National Shoe Manufacturers<br />
14 367A<br />
Advertising Problems of the Men's Shoe Field<br />
Association, Inc.<br />
National Shoe Manufacturers<br />
1954<br />
14 367C Why Men Buy Shoes -- A Motivational Research Study<br />
Association 1954<br />
14 368A Proposal for a Consumer Motivation Study on Red Cedar Shingles Red Cedar Shingle Bureau 1954<br />
14 368B Progress Report on Red Cedar Shingles <strong>and</strong> Shakes 1954<br />
14 369A<br />
14 369C<br />
Proposal for a Psychological Research Study on the Most Effective<br />
Ways to Introduce, Advertise <strong>and</strong> Sell Carter's New Sleep-Aid<br />
A Psychological Research Study on the Sales <strong>and</strong> Advertising<br />
Carter Products, Inc. 1954<br />
Problems of a New Carter Sleep Aid Product Carter Products, Inc. 1954
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