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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

57 1266A<br />

A Problem Analysis <strong>and</strong> Proposal for a Motivational Research<br />

Study of the Editorial, Sales, Advertising <strong>and</strong> Promotional<br />

Problems of Architectural Record F. W. Dodge Corporation 1960<br />

57 1266B Draft Memor<strong>and</strong>um Architectural Record 1960<br />

57 1266C<br />

A Motivational Research Study of the Editorial, Sales, Advertising<br />

<strong>and</strong> Promotional Problems of Architectural Record -- Phase I F. W. Dodge Corporation 1960<br />

1266C - A Motivational Research Study of the Editorial, Sales, Advertising<br />

57 Sup. 1 <strong>and</strong> Promotional Problems of Architectural Record -- Phase I<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Research Study aimed at Exploring Consumer Attitudes toward<br />

F. W. Dodge Corporation 1961<br />

57 1267A<br />

Silk Stockings<br />

A Pilot Exploration of Attitudes towards Silk Stockings in the<br />

The Japan Silk Association, Inc. 1959<br />

57 1267D<br />

Metropolitan Area The Japan Silk Association, Inc. 1960<br />

57 1268E Memor<strong>and</strong>um on the Psychology of Paint<br />

A Creative Problem Analysis <strong>and</strong> Suggested Areas for Motivational<br />

The Griswold-Eshleman Co. 1960<br />

57 1269E<br />

Research for Oscar Mayer & Company Oscar Mayer & Company 1960<br />

57 1270B A Progress Memor<strong>and</strong>um on the Victoria Market<br />

A Motivational Research Study of American Consumer Attitudes<br />

Arnott Biscuit Company 1960<br />

57 1271C<br />

toward Silk in the Metropolitan New York Area<br />

Summary of a Motivational Research Study for The Japan Silk<br />

The Japan Silk Association, Inc. 1960<br />

57 1271D<br />

Association, Inc.<br />

A Problem Analysis <strong>and</strong> Proposal for a Motivational Research<br />

Study on the Sales Opportunities <strong>and</strong> Problems of Pepsi Cola in<br />

The Japan Silk Association, Inc. 1960<br />

57 1272A<br />

Venezuela<br />

Un Analisis de Problema y Proposicion para un Estudio de<br />

Investigaciones Motivacionales sobre las Oportunidades de Venta<br />

1960<br />

57 1272.1A<br />

y Problemsa de Pepsi Cola en Venezuela n.d.<br />

57 1273F Gulf Oil Company Advertisement<br />

A Proposal for a Motivational Research Study on American<br />

Gulf Oil Company 1960<br />

57 1274A<br />

Attitudes toward South Africa <strong>and</strong> South Africans The South African Foundation 1960<br />

57 1275F Study of Reactions to an Ad in Life Magazine Sonotone Corporation<br />

American Telephone <strong>and</strong><br />

1960<br />

57 1276F Study of Reactions to an Ad in Life Magazine<br />

Telegraph Company 1960<br />

57 1277E Memor<strong>and</strong>um on Relievability in Advertising 1960<br />

57 1278E A Creative Memor<strong>and</strong>um on the Psychology of Soup Young & Rubicam, Inc. 1960

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