Steve DichterReportsInventory - Hagley Museum and Library

Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org
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How Convenient ar the Packaged Potatoes on the Market Today
from the Point of View of: Packaging, Speed, Ease of Use, Built-In
Skill, Results, Price, Brand Preference, Purchase Motivation? Young & Rubicam, Inc. 1961
Should a New Kosher Gravy be Packed in a Can such as Franco-
American or Packaged in a Foil Container such as Good Seasons,
a Product of General Foods?
What are the Advantages and Disadvantages to the Consumer of
I. Rokeach & Sons, Inc. 1961
the In-Store Bake-Off of Pastries and Bread?
Do You think the Pre-Splitting of an English Muffin at the Bakery
H. P. Hood & Sons 1961
has an Effect on the Quality, Freshness, or Flavor? S. B. Thomas, Inc. 1961
Which should an Italian Line of Foods such as Progresso do to
Gain the Greatest Amount of Consumer Acceptance for All of its
Products: A. Group All of its Various Products together and Mass
Display Them in the Supermarket under the Guise of an Italian
Food Section: B. Split the Line Item by Item, and Display Each
Individually along side its Leading Competitors, regardless of the
Shelf Position it receives. Carlo Vinti Advertising, Inc. 1961
Assuming All Other Factors are Equal -- that is Convenience,
Courtesy, Service, Prices, Quality of Product -- Do You Prefer
Shopping at a Store which gives Trading Stamps? Why?
What do Consumers Think and Believe about Mrs. Paul's Products
Stop and Save Trading Stamp
Corp. 1961
in Comparison with Competitive Products? The Aitkin-Kynett Co., Inc. 1961
What is Schrafft's Company Image? What do Consumers Think
and Feel about Schrafft's Products and Services as Presented
through Schrafft's Quality Isles? Lomas Foster Rodin & Company 1961
In What Way do You feel Brown 'N Serve is of Greatest Value to
You in terms of: Economy; Convenience of Preparation; Ease of
Storage; Family Preference and Nutrition. McCann-Erickson, Inc. 1961
What are Consumer Attitudes toward the Packaging of Bacon in a
Tray-Pack as Compared to the Conventional Folder Pack? How
does this affect Company Image and Product Quality? Campbell-Mithun, Inc. 1961
What are Consumer Attitudes toward Ferris Bacon in terms of
Reputation, Quality and Price? Stahl Meyer Inc. 1961
What is the Competitive Image of Red Heart Canned Dog Food?
What is the Competitive Image of Broadcast Canned Foods? John Morrell & Co. 1961