Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
5 90 Draft of a Pamphlet for Forest Lawn Memorial Park<br />
Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
n.d.<br />
5 90A<br />
Advertising Problems of Forest Lawn Memorial Park Forest Lawn Memorial Park n.d.<br />
5 90B Work-in-Progress Outline for Forest Lawn Study<br />
A Psychological Research Study on the Sales <strong>and</strong> Advertising<br />
n.d.<br />
5 90C<br />
Problems of Forest Lawn Memorial Park<br />
Proposal for a Research Study to be done for The American Civil<br />
Forest Lawn Memorial Park 1952<br />
5 91A<br />
Liberties Union The American Civil Liberties Union n.d.<br />
Social Maturity Test Developed for The Equitable Life Assurance The Equitable Life Assurance<br />
5 92G<br />
Society<br />
The Adolescent Soap Market: Development of Soap Attitudes in<br />
Young Women <strong>and</strong> Girls with Specific Reference to Palmolive<br />
Society 1950<br />
5 93<br />
Soap<br />
Summary of a Psychological Research Study on the Sales <strong>and</strong><br />
Ted Bates Company, Inc. n.d.<br />
5 93C<br />
Advertising Problems of Palmolive Soap<br />
A Psychological Approach to the Problem of Soap-Buying:<br />
Ted Bates Agency 1952<br />
5 93D<br />
Progress Report<br />
A Pilot Study on the Relationship Between the TV <strong>and</strong> Motion<br />
n.d.<br />
5 94D<br />
Picture Industries<br />
An Outline Proposal for a Motivational Research Study on the<br />
Sales, Advertising; <strong>and</strong> Packaging Problems of Lord Calvert<br />
n.d.<br />
5 95A<br />
Whiskey<br />
Progress Report for a Study of new Directions in the Marketing of<br />
Lippincott & Margulies 1955<br />
5 95B<br />
Seagram, Calvert, <strong>and</strong> Adams Canadian Whiskies<br />
A Psychological Survey of the Sales <strong>and</strong> Advertising Problems of<br />
Distillers Corp., LTD. 1958<br />
5 95C<br />
Lord Calvert Whiskey<br />
A Creative Memo on the Sales <strong>and</strong> Advertising Problems of Lord<br />
Geyer, Newell & Ganger, Inc. 1950<br />
5 95E<br />
Calvert<br />
New Directions for the Marketing of Seagram, Calvert <strong>and</strong> Adams:<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />
Ogilvy, Benson & Mather, Inc. 1956<br />
5 95.1A<br />
Research Study<br />
A Motivational Research Study on the Drinking Patterns of the<br />
Geneva Gin Market in Quebec Province: Part One – The<br />
The House of Seagram 1958<br />
5 95.1C Psychological Foundations For a Seagram Geneva Gin The House of Seagram 1958<br />
5 95.2A A Draft Outline for Field Testing Bottles <strong>and</strong> Labels (Geneva Gin) Distillers Corp., Seagram Ltd. 1958
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