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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

14 370A<br />

Proposal for a Motivational Research Study on the Factors which<br />

Motivate a Physician to Prescribe one Pharmaceutical Company's<br />

Products in Preference to Those of Other Companies<br />

Proposal for a Motivational Research Study on the Sales <strong>and</strong><br />

Eli Lilly & Company 1954<br />

14 371A<br />

Advertising Problems of Department Stores Associated Merch<strong>and</strong>ising Corp.<br />

Associated Merch<strong>and</strong>ising<br />

1954<br />

14 371C Motivating Department Store Customers<br />

Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />

Corporation 1954<br />

14 372A<br />

Advertising Problems of Guide Step Shoes Endicott Johnson Corporation 1954<br />

14 372B Endicott Johnson -- Guide Step Shoes Progress Report<br />

A Psychological Research Study on the Sales <strong>and</strong> Advertising<br />

Endicott Johnson Corporation n.d.<br />

14 372C<br />

Problems of Guide-Step Shoes Endicott Johnson Corporation 1954<br />

14 372E Notes on New Endicott Johnson Guide Step Pamphlet<br />

A Psychological Research Study on the Sales <strong>and</strong> Advertising<br />

Winius-Br<strong>and</strong>on Company 1957<br />

14 373C<br />

Problems of Grove Cold Tablets Grove Laboratories Inc. 1954<br />

14 374E Philippine Air Lines<br />

Proposal for a Research Study on the Status <strong>and</strong> Personality of an<br />

J. J. Weiner Co. 1954<br />

14 375A<br />

Advertising Agency Botsford, Constantine <strong>and</strong> Gardner 1954<br />

14 375E Hour Glass -- Copy Clinic with Dr. Dichter<br />

Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />

1953<br />

14 376A<br />

Advertising Problems of Thrifty Drug Stores Co. Inc.<br />

A Motivational Research Study of the Consumers' Attitudes<br />

Thrifty Drug Stores Co. Inc. n.d.<br />

14 376C<br />

Toward The Thrifty Drug Company<br />

Proposal for a Motivational Research Study on the Sales <strong>and</strong><br />

Thrifty Drug Company 1954<br />

14 377A<br />

Advertising Problems of Park & Tilford Reserve<br />

Proposal for a Research Study with a Goal of Improving the Sales<br />

Park & Tilford Distilling Co. 1954<br />

14 378A<br />

Effectiveness of Sales Personnel<br />

A Program of Motivational Research in Manitoba <strong>and</strong> Alberta for<br />

Shoes Associated 1954<br />

14 378.9A<br />

Molson's Brewery Limited Molson's Brewery Limited 1960<br />

14 379E Analysis of Planned Advertising -- Johnsonian Guide Step Shoes 1954<br />

14 379.1E Guide-Step Ads Winius Br<strong>and</strong>on Co. 1955<br />

14 379.2E Creative Memo on a Series of Ads for Guide-Step Shoes 1955<br />

14 379.3E Memo on Endicott-Johnson Endicott-Johnson Corporation 1957<br />

14 379.4E Endicott Johnson Advertising Endicott Johnson Corporation 1954<br />

14 380A Miller & Company Miller & Company, Inc. 1954

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