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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

19 505E Betty Crocker in Action Knox Reeves Advertising, Inc. 1954<br />

19 506A Los Angeles Transit System<br />

Creative Research Memo on Folding Boxes <strong>and</strong> Collapsible Metal<br />

Hixson <strong>and</strong> Jorgensen, Inc. 1954<br />

19 507E<br />

Tubing Carl Byoir & Associates, Inc. 1954<br />

Proposal for an Annual Consulting Service with Anderson- Anderson-McConnell Advertising<br />

19 508A McConnell Advertising Agency Los Angeles, California<br />

A Creative Research Memo on Home Canning <strong>and</strong> Kerr Jars <strong>and</strong><br />

Agency 1955<br />

19 509E<br />

Lids Dan B. Miner Company 1955<br />

A Proposal for a Motivational Research Study of the Sales <strong>and</strong> Aubrey, Finley, Morley & Hodgson,<br />

19 510A<br />

Advertising Problems of O'Henry C<strong>and</strong>y Bars<br />

Inc. 1955<br />

A Proposal for a Motivational Research Study of the Sales <strong>and</strong> Aubrey, Finley, Morley & Hodgson,<br />

19 510.1A<br />

Advertising Problems of Oh Henry! C<strong>and</strong>y Bars<br />

Proposal for an Annual Consultant Service to the Wildroot<br />

Inc. 1955<br />

19 511A<br />

Company Buffalo, New York<br />

Proposal for an Annual Consultant Service to Harold Cabot & Co.,<br />

The Wildroot Company 1955<br />

19 512A<br />

Inc. Boston, Massachusetts<br />

Proposal for an Annual Consultant Service to James Thomas<br />

Harold Cabot & Co., Inc. 1955<br />

19 513A<br />

Chirung Co., Inc. Boston, Massachusetts James Thomas Chirung Co. 1955<br />

19 514E Comments on the Contemplated "Johnsonian 19" Ads<br />

Proposal for a Motivational Research Study on the Sales <strong>and</strong><br />

Endicott-Johnson Corporation 1955<br />

19 515A<br />

Advertising Problems of Trend<br />

A Psychological Research Study of the Sales <strong>and</strong> Advertising<br />

The Purex Corporation 1955<br />

19 515C<br />

Problems of Trend Detergent Foote, Cone & Belding 1956<br />

19 515E Trend Memo Purex Corporation 1958<br />

19 515.1A Proposal for Trend Research Foote, Cone & Belding 1956<br />

19 515.2A Liquid Bleach <strong>and</strong> Trend Foote, Cone & Belding 1956<br />

19 515.3A Possible Study of the Purex "Trade Image"<br />

Proposal for a Motivational Research Study on the Corporate<br />

Purex Corporation, Ltd. 1960<br />

19 515.4A<br />

Image of Purex at the Retail Trade Level<br />

Proposal for a Motivational Research Study on the Corporate<br />

Purex Corporation, Ltd. 1960<br />

19 515.5A<br />

Image of Purex at the Retail Trade Level<br />

A Proposed Motivational Research Study of the Relations Between<br />

Purex Corporation, Ltd. 1960<br />

19 516A<br />

Veterinarians <strong>and</strong> the Lederle Company Dudley, Anderson & Yutzy 1955<br />

A Motivational Research Study on the Relationships Between Lederle Laboratories Division --<br />

19 516C<br />

Veterinarians <strong>and</strong> the Lederle Laboratories<br />

Proposal for an Annual Consultant Service to Endicott-Johnson<br />

American Cyanamid Company 1956<br />

19 517A<br />

Corp. Endicott, New York Endicott-Johnson Corporation 1955

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