Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 66 1430A A Proposal for a Motivational Research Study on the Marketing and Advertising Problems of Corday Perfumes Motivational Research Study designed to assist Volkswagen in Parfums Corday, Inc. 1961 66 1431A formulating its Market Planning for the Future Volkswagen of America, Inc. 1961 66 1431B A Progress Report Volkswagen of America, Inc. 1961 1431C Vol. Detailed Findings of a Motivational Research Study on the 66 II Marketing Situation of Volkswagen -- Volume II An Executive Summary -- Major Findings and Practical Volkswagen of America, Inc. 1962 1431C - Applications of a Motivational Research Study on the Marketing 66 Exec. Situation of Volkswagen Volkswagen of America, Inc. 1962 1431C - A Summary of Major Findings of a Motivational Research Study for 66 Summary Volkswagen Volkswagen of America, Inc. VanSant Dugdale and Company, 1961 66 1432B Keen Research Project A Three Market Report on Keen 7 Weeks - Total June 9 - July 24, Inc. 1961 66 1432B.1 1961 Report on Follow-Up Interviews with Keen Users in Chattanooga, Tucson and Davenport to ascertain Frequency of Purchase and VanSant Dugdale & Company, Inc. 1961 66 1432B.2 Reasons for Rejection A Proposal for a Motivational Research Study on Downyflake 1961 66 1433A Frozen Muffins Smith/Greenland Company 1961 66 1433A Rev. A Revised Proposal for Downyflake Muffins Smith/Greenland Company 1961 66 1434A A Research Study to determine the Motivation Response Patterns of the Supermarket Shopper when exposed to Musical Programs. A Memorandum on the Impact of Audaplex Programming in Audaplex Corporation 1961 66 1434B.1 Supermarkets An Interim Report on the Impact of Audaplex Programming in Audaplex Corporation of America 1961 66 1434B.2 Supermarkets A Motivational Research Study on the Impact of Audaplex Audaplex Corporation of America 1962 66 1434C Programming in Supermarkets A Proposal for a Pilot Motivational Research Study on Steero Audaplex Corporation of America 1962 66 1435A Bouillon Cubes n.d. 66 1436A A Proposal for a Pilot Motivational Research Study of Noxon The Present Role of Noxon and Its Future Sales Potential -- A n.d. 66 1436C Motivational Research Study Smith/Greenland Co., Inc. 1961
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 66 1437A A Draft Proposal for a Motivational Research Study on the Marketing and Advertising Opportunities for a Line of Smorgasbord Products to be Imported from Sweden to the United States Proposal for a Motivational Research Study on the Promotion and AB Platemanufaktur 1961 66 1438A Advertising of Virginier Cigars in Germany Austria Tabakwaren G.m.b.H. 1961 66 1438C Virginier Cigar Study 1961 Proposal for a Motivational Study on Problems connected with the The Krema Hollywood Chewing 66 1439A Chewing Gum Market in France Gum Co. n.d. A Progress Report of the Motivational Research Study for Krema Hollywood Chewing Gum 66 1439B Hollywood Chewing Gum Co. Krema Hollywood Chewing Gum 1961 66 1439C A Motivational Research Study for Hollywood Chewing Gum Co. 1962 1439C - Practical Applications resulting from the Motivational Research Krema Hollywood Chewing Gum 66 Sup. Study for Hollywood Chewing Gum Creative Problem Analysis and Proposal for a Motivational Co. 1962 66 1440A Research Study on Lestoil The Sackel-Jackson Company, Inc. F. C. Pritchard Wood & Partners 1961 66 1441A Proposal for Motivational Investigation on Sandemans Sherry A Proposal for a Psychology Orientated Consumer Research Ltd. n.d. 66 1442A Programme on the Shampoo Market A Psychologically Oriented Consumer Research Programme on County Laboratories n.d. 66 1442C the Shampoo Market County Laboratories Limited 1961 66 1443E A Creative Problem Anaylsis on Wallpaper Osborne-Peacock Co. Limited n.d. 66 1444A Winspray Window Cleaner Napper Stinton Woolley Ltd. La Societe Anonyms Cadum- 1961 66 1445A Proposal for a Motivational Study on Dental Hygiene in France A Creative Problem Analysis and Proposal -- How to Make Palmolive n.d. 67 1446A Frenchmen turn toward and to develop New Dynamic Goals A Creative Problem Analysis and Proposal for a Motivational Publicis 1961 67 1448A Research Study on Automobile Club Membership Proposal for a Study to determine What Kind of Image the Potential Space Buyers have of Castle Jackson Advertising American Automobile Association 1961 67 1449A Agency's Publication Castle Jackson Advertising Agency 1961 67 1450B Preliminary Findings on Scotch Liquor Survey Smith/Greenland Company, Inc. 1961 67 1450D A Pilot Survey on Attitudes towards Scotch Whiskey Smith/Greenland Co., Inc. 1961
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Steve DichterReportsInventory - Hagley Museum and Library

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