Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
63 1370P.101 Housewives' Attitudes toward Mushrooms Young & Rubicam, Inc. 1963<br />
63 1370P.103 Why does the Panel feel that People purchase Unsalted Butter? L<strong>and</strong> O'Lakes Creameries Inc. 1963<br />
63 1370P.104 Doxsee Clam Products<br />
What are Primary <strong>and</strong> Secondary Inconveniences <strong>and</strong><br />
Smith/Greenl<strong>and</strong> Company Inc. 1963<br />
63 1370P.105 Conveniences associated with the use of Regular Coffee?<br />
What Kind of Nuts do You expect to find when You buy a Vacuum<br />
Charles W. Hoyt Company, Inc. 1964<br />
Tin marked "Mixed Nuts"..<strong>and</strong> do You underst<strong>and</strong> what is meant Co-Ordinated Marketing Agency,<br />
63 1370P.106<br />
by "Tree Nuts"?<br />
Do Children (not Teen-agers) influence the Br<strong>and</strong> of Bread or<br />
Packakged Sweet Goods Items that are purchased by Parent<br />
Inc. 1964<br />
63 1370P.108<br />
Shoppers?<br />
Proposal for a Motivational Research Study for Molson's Brewery<br />
General Baking Company 1964<br />
63 1371A<br />
Limited Quebec Agencies (Chicoutimi & Valleyfield) Molson's Brewery Limited 1961<br />
63 1373E Baked Products <strong>and</strong> Packaged Cakes<br />
A Creative Memor<strong>and</strong>um on the Psychology of Tires <strong>and</strong> Tire<br />
Gann Advertising, Inc. n.d.<br />
63 1374E<br />
Purchase Motivations J. Walter Thompson Company 1961<br />
64 1375E A Creative Memor<strong>and</strong>um on the Psychology of Cake Mixes<br />
Research Outline for an Investigation of the Medicated Shampoo<br />
Market with Emphasis on the Comparative Image of Vosene <strong>and</strong><br />
DENOFA OG Lilleborg Fabriker 1961<br />
64 1376A<br />
Loxene. -- The Pilot Study Phase.<br />
Depth Interview Analysis for an Investigation of the Medicated<br />
Shampoo Market with Emphasis on the Comparative Image of<br />
Beecham Group 1960<br />
64 1376D<br />
Vosene <strong>and</strong> Loxene County Laboratories n.d.<br />
64 1376D.1 Pilot Study on the New Vosene Package<br />
A Visual Experiment on a Proposed Design for Vosene.<br />
County Laboratories Ltd. 1962<br />
64 1376F<br />
(Tachistoscopic Display Test. T. V. Tests.) County Laboratories Limited 1962<br />
64 1376F.1 A Report on the Legibility of the New Vosene Packet<br />
A Proposal for a Psychologically Orientated Market Research<br />
County Laboratories Ltd. 1962<br />
64 1378A<br />
Investigation of the Toilet Tissue Market Foote, Cone & Belding Ltd. n.d.<br />
64 1380A Proposal for a Psychological Survey on Protective Contraceptives Crane Publicity Limited n.d.<br />
64 1380C A Motivational Research Study on Rubber Contraceptives<br />
An Investigation of Flip Top <strong>and</strong> Slide Box Packaging of the<br />
1961<br />
64 1382C<br />
Capstan <strong>and</strong> Players Br<strong>and</strong>s Imperial Tobacco Co. Ltd. n.d.<br />
64 1383E A Creative Memo on Disinfestation Rentokil Limited 1961