Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
37 885.5E The Differentiation of the Images of the Mercury <strong>and</strong> the Edsel The Ford Motor Company 1958<br />
Draft Proposal for a Motivational Research Study to Increase the Mercury Division -- Ford Motor<br />
37 885.6A Sales Effectiveness of Styling on 1959, 1960 <strong>and</strong> 1961 Mercurys<br />
A Supplement of Quottions to a Quantitative Validation of<br />
Motivational Research Studies of the Middle-Priced Car, the<br />
Company 1957<br />
37 885.6E<br />
Mercury <strong>and</strong> the Edsel Ford Motor Company 1958<br />
37 885.7A Ford "You" Institutional Magazine Advertising Campaign Ford Motor Company 1958<br />
37 885.7E Middle-Priced Car Study Supplementary Tables<br />
Proposal for a Motivational Research Study on Southern-White<br />
n.d.<br />
37 885.8A<br />
Attitudes towards the Ford Motor Company Ford Motor Company<br />
Ford International Division -- Ford<br />
1958<br />
38 885.8E Memo on the Sales Potential for Ford in South Africa<br />
Proposal for a Study to Determine whether or not Ford should cut<br />
Motor Company 1958<br />
38 885.9A<br />
Horsepower in its 1959 Models Ford Motor Company<br />
Ford International Division -- Ford<br />
1958<br />
38 885.9E Memo on the Sales Potential for Ford in Australia<br />
Motor Company 1958<br />
Proposal for a Study to Determine the Weak Points of Buick <strong>and</strong> M. E. L. Division -- Ford Motor<br />
38 885.10A<br />
Oldsmobile 1959 Styling<br />
Proposal for a Study that studies the Psychological Segmentation<br />
of the Automobile Market <strong>and</strong> the Role a Car plays in expressing<br />
Company 1958<br />
38 885.11A<br />
the Individual Personality of the Motorist<br />
A Proposal for a Motivational Research Study to Determine the<br />
Most Significant Aspects of Car Qualilty among Mercury <strong>and</strong><br />
Ford Motor Company 1958<br />
38 885.12A<br />
Competitive Owners<br />
Summary Outlines of some Research Projects that were<br />
Ford Motor Company 1958<br />
38 885.13A<br />
discussed in October, 1958<br />
A Research Study on the Sales <strong>and</strong> Advertising Problems of Ford<br />
Ford Motor Company 1958<br />
38 885.14A<br />
Cars, specifically the Taunus<br />
Proposal for a Motivational Research Study to provide Guideposts<br />
Ford-Werke, A. G. 1958<br />
for Design, Advertising & Marketing of 1962 Car Models in the M-E- M-E-L Division Ford Motor<br />
38 885.15A<br />
L Division<br />
Summary of Outst<strong>and</strong>ing Trends <strong>and</strong> Directions on Ford M-L<br />
Company 1959<br />
38 885.15B.1<br />
Listening Post Study<br />
Second Phase Mercury Listening Post Report on Attitudes toward<br />
Ford Motor Company 1960<br />
38 885.15B.2<br />
Ride, Power <strong>and</strong> Image Ford Motor Company 1960
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