Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
8 164.1E Report on Dichter Meeting on Sal Hepatica<br />
Sales <strong>and</strong> Advertising Problems of Motorola TV -- Proposal for a<br />
Psychological Research Study for Motorola Inc. (Proposal Number<br />
n.d.<br />
8 165A<br />
1) Gourfain-Cobb Advertising Agency n.d.<br />
8 165E Motorola Television Sets<br />
Sales <strong>and</strong> Advertising Problems of Motorola TV -- Proposal for a<br />
Psychological Ad-Effectiveness Study for Motorola TV (Proposal<br />
Leo Burnett, Inc. 1952<br />
8 165.1A<br />
Number 2) Gourfain-Cobb Advertising Agency n.d.<br />
8 165.1E Motorola TV Report n.d.<br />
8 166E Television Sets Leo Burnett, Inc. 1952<br />
Proposal for a Psychological Research Study on Some of the The National Broadcasting<br />
8 167A<br />
Problems of Daytime Television<br />
Motivating Responnse Patterns to "Impact" a Network Television<br />
Company 1950<br />
8 167TV<br />
Program<br />
Proposal for a Psychological Pilot Study on the Effectiveness of<br />
National Broadcasting Company 1957<br />
8 167.1A<br />
Television Commercials<br />
Motivating Response Patterns to Wells Fargo a Network Television<br />
National Broadcasting Company n.d.<br />
8 167.1TV<br />
Program National Broadcasting Company 1957<br />
Proposal for a Study to Determine How the NBC Television The National Broadcasting<br />
8 167.2A Network Can Achieve Audience Leadership Monday Nights<br />
Proposal lfor a Motivational Research Study to Determine the<br />
Company 1957<br />
Comparative Effectiveness of Program Versus Spot Television The National Broadcasting<br />
8 167.3A<br />
Advertising<br />
Company 1957<br />
8 167.4A Letter re: Proposal for Advertising Research Projects<br />
Letter re: Proposal for Qualitative Studies of Nine Radio Stations<br />
National Broadcasting Company 1957<br />
8 167.5A<br />
Affiliated with NBC National Broadcasting Company 1959<br />
8 168E Grape Nuts Flakes Young <strong>and</strong> Rubicam 1952<br />
8 169E The Psychology of Mattresses <strong>and</strong> Sleeping n.d.<br />
8 170E Goodyear Truck Tires Young <strong>and</strong> Rubicam 1952<br />
8 170.1E Goodyear Tires Young <strong>and</strong> Rubicam 1952<br />
8 171E Corn Soya 1951<br />
8 172E Memo on Pillsbury<br />
What is the Reason for the Apparent Lack of Br<strong>and</strong> Loyalty in the<br />
1951<br />
8 172.1E<br />
Flour <strong>and</strong> Ready-Mix Field? Leo Burnett Co., Inc. 1953<br />
8 172.2E Memo on Pillsbury Pedestal Cake Leo Burnett Co., Inc. 1955<br />
8 172.3E Pillsbury: Pie Mix, Cake Mix, Pancake Mix n.d.
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