Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
5 99.2F<br />
Comparative Study on Three Kleenex Surveys Conducted by<br />
Ernest Dichter, Inc.<br />
Psychological Research Study on the Sales <strong>and</strong> Advertising<br />
n.d.<br />
5 100C<br />
Problems of Helene Curtis Spray Net Russel M. Seeds Co. 1951<br />
5 100E Helene Curtis Shampoo<br />
A Psychological Research Study on the Effectiveness of Helene<br />
Russel M. Seeds Co. n.d.<br />
5 100F<br />
Curtis Advertising Russel M. Seeds Advertising Co. 1951<br />
5 100.1A<br />
Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
Advertising Problems of Suave <strong>and</strong> Helene Curtis Products<br />
A Psychological Survey on the Comparative Effectiveness of<br />
Gorden Best Company 1952<br />
5 100.1F<br />
Helene Curtis Milky Shampoo Advertising<br />
Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
Advertising Problems of the Packaged Soap Field with Special<br />
The Russel M. Seeds Co. 1952<br />
6 101A<br />
Emphasis on FAB<br />
Executive Summary - Our Major Findings <strong>and</strong> Their Practical<br />
William Esty & Company n.d.<br />
6 101B<br />
Implications for FAB<br />
A Psychological Research Study on the Sales <strong>and</strong> Advertising<br />
1959<br />
6 101C<br />
Problems of FAB The William Esty Company 1951<br />
6 101.1A Proposed Motivation Research Study for FAB<br />
A Motivational Research Study on New Opportunities for New FAB<br />
Colgate-Palmolive 1958<br />
6 101.1C<br />
in the Detergent Market Colgate-Palmolive Company 1959<br />
6 102A Letter re: Tea Drinking<br />
How to Make More People Drink Tea - A Psychological Research<br />
Leo Burnett Company 1951<br />
6 102C<br />
Study Leo Burnett Company, Inc. 1951<br />
6 102E Tea Today in the U. S. A. Tea Bureau, Inc. n.d.<br />
6 102F A Psychological Ad Effectiveness Test on a Tea Competitor Leo Burnett, Inc. 1951<br />
6 103 An Outline of the Package Testing Program n.d.<br />
6 103B Packaging Progress Report<br />
Research Study on the Sales <strong>and</strong> Advertising Problems<br />
n.d.<br />
Connected with the Use of Paraffined Cartons for Butter, Ice Paraffined Carton Research<br />
6 103C<br />
Cream, Lard, Shortening, Oleomargarine<br />
Council 1951<br />
A Proposal for Packaging Research to Determine What Makes Paraffined Carton Research<br />
6 103.1A<br />
One Type of Package More Effective Than Another<br />
Council<br />
Paraffined Carton Research<br />
1953<br />
6 103.1B Packaging Research<br />
Council 1953
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