Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
Proposal for a Motivation Research Study on Marketing Strategy to Miles Products -- Division of Miles<br />
17 473.4A<br />
Exp<strong>and</strong> Sales for Alka-Seltzer<br />
Proposal for a Motivational Study of the Social Relationship<br />
Laboratories, Inc. 1959<br />
17 474A between the Doctor <strong>and</strong> the Pharmaceutical "Detail Man" The Organon Company 1954<br />
17 475E TV Commercial Research 1954<br />
17 476E Monarch Chain Saw<br />
Comments on Six Wheaties Commercials to Knox Reeves<br />
Ivan Hill, Inc. 1954<br />
17 477E<br />
Advertising Knox Reeves Advertising 1954<br />
17 477.1E An Evaluation of the New Wheaties TV Commercial<br />
Proposal for a Psychological <strong>and</strong> Quantitative Research Study of<br />
Knox Reeves Advertising, Inc. 1955<br />
17 478A<br />
the Problems Facing the Oregon Journal<br />
Proposal for a Psychological Research Study of the Sales <strong>and</strong><br />
The Oregon Journal 1954<br />
17 479A Advertising Problems of Alpha Beta Food Markets, Inc.<br />
A Proposal for a Motivation Research Study on the Public<br />
Relationis <strong>and</strong> Advertising Problems of the Cincinnati <strong>and</strong><br />
Alpha Beta Food Markets, Inc. 1954<br />
17 480A<br />
Suburban Bell Telephone Company<br />
A Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
Stockton, West, Burkhart, Inc. 1954<br />
18 481A<br />
Advertising Problems of Waste King Pulverators<br />
A Motivational Research Study on the Sales <strong>and</strong> Advertising<br />
Given Manufacturing Company 1954<br />
18 481C<br />
Problems of Waste King Given Manufacturing Company 1955<br />
18 481E Memo on Noise <strong>and</strong> Draft of Statement to Dealers <strong>and</strong> Plumbers 1957<br />
18 481.1A Motivational Research Study on Waste King Dishwashers<br />
A Motivational Research Study on the Sales <strong>and</strong> Advertising<br />
Given Manufacturing Company 1956<br />
18 481.1C<br />
Problems of Waste King Dishwashers Waste King Company 1957<br />
18 481.1E Summary Memor<strong>and</strong>um on New Corporate Name<br />
A Motivational Research Study on the Dishwasher <strong>and</strong> a Name for<br />
Waste King Corporation 1959<br />
18 481.2C<br />
the Technical Products Division Waste King Corporation 1959<br />
18 481.2E Areas That Offer No Problem re: Corporate Name Waste King Corporation 1959<br />
18 482 Savings Institutions<br />
A Proposal for a Psychological Research Study of the Problems<br />
n.d.<br />
Faced in Planning an Institutional Advretising Campaign for the Twin Cities Federal Loan & Savings<br />
18 482A<br />
United States Savings & Loan League<br />
Association 1954<br />
18 482B United States Savings & Loan Progress Report -- Tables 1-18 1960<br />
"Five Promising New Avenues in Stimulating Increased Savings The Savings <strong>and</strong> Loan Foundation,<br />
with Savings <strong>and</strong> Loan Associations" -- Part I Executive Summary Inc. <strong>and</strong> United States Savings <strong>and</strong><br />
18 482C<br />
of Our Findings <strong>and</strong> Recommendations<br />
Loan League 1960
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