Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
18 483C<br />
A Motivational Research Study on the Sales <strong>and</strong> Advertising<br />
Problems of Kretschmer Wheat Germ<br />
A Proposal for a Psychological Research Study of the Sales <strong>and</strong><br />
Kretschmer Corporation 1955<br />
18 484A<br />
Advertising Problems of Spry Lever Brothers Company 1954<br />
18 486E Bank Borrowing<br />
Proposal for a Motivational Research Study of the Sales <strong>and</strong><br />
Stockton West Burkhart, Inc. 1954<br />
18 487A<br />
Advertising Problems of Tavern Pale Beer<br />
A Motivational Research Study on the Sales <strong>and</strong> Advertising<br />
Atlantic Brewing Company 1954<br />
18 487C<br />
Problems of Tavern Pale Beer<br />
Supplementary Memo to Tavern Pale Motivational Study re:<br />
Atlantic Brewing Company 1955<br />
18 487.1C<br />
Packaging<br />
Proposal for Annual Consultant Service for the Lever Brothers<br />
Atlantic Brewing Company 1955<br />
18 488A<br />
Company Lever Brothers Company 1954<br />
18 489E Luer Dan B. Miner Company 1954<br />
18 490E Memo on Bank of California Botsford, Constantine & Gardner 1954<br />
18 491A Proposal for Pilot Study Foremost "Fresh-Tasting" Evaporated Milk<br />
A Psychological Pilot Study of the Sales <strong>and</strong> Advertising Problems<br />
Foremost Dairies, Inc. 1955<br />
18 491D<br />
of Foremost Evaporated Milk Weiner, Ohleyer, Reynolds & Baker 1955<br />
18 491E Associations <strong>and</strong> Implications of the Foremost Name<br />
A Psychological Test of Advertising Effectiveness of Foremost<br />
J. J. Weiner Company 1954<br />
18 491F<br />
Instant Milk Advertising J. J. Weiner Company 1954<br />
18 491G Psychological Packaging Test on Foremost Non-Fat Dry Milk The J. J. Weiner Company 1954<br />
18 491.1E Creative Research Memo on Test Procedures on New Products 1955<br />
Proposal for a Motivational Research Study of the Sales <strong>and</strong> The General Tire <strong>and</strong> Rubger<br />
18 492A Advertising Problems of the General Tire <strong>and</strong> Rubber Company<br />
Company 1954<br />
18 493E Pie Crust -- Crustquick Pie Crust Sticks Knox Reeves Advertising, Inc. 1954<br />
A Proposal for a Motivational Research Study on the Sales <strong>and</strong> Anderson-McConnell Advertising<br />
18 494A<br />
Advertising Problems of Hoffman Television Sets<br />
A Motivational Pilot Study on the Sales <strong>and</strong> Advertising Problems<br />
Agency 1954<br />
18 494D<br />
of Hoffman Television Sets Dan B. Miner Company 1956<br />
18 494.1A Hoffman Research Dan B. Miner Company 1956<br />
18 495E Banking Rogers <strong>and</strong> Smith 1954<br />
18 496B Old Fitzgerald Bourbon Progress Report<br />
A Pilot Study of Certain Aspects of Old Fitzgerald Sales <strong>and</strong><br />
Winius-Br<strong>and</strong>on Company 1954<br />
18 496D<br />
Advertising Winius-Br<strong>and</strong>on Company 1955
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