Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 33 848.6C 33 848.7C 33 848.8C 33 848.9C How Our General Word-of-Mouth Findings Specifically Apply to Esso Gasoline A Psychological Research Report on Esso Dealer Meetings Esso Standard Oil Company 1958 Introducing New Formula Esso Extra Gasoline A Psychological Research Study of Consumer Response to Esso Standard Oil Company 1958 Experiences with Atlas Butyl Tires Analysis of California Motorists' Experience with Butyl Tires -- An Addendum to a Psychological Research Study of Consumer's Esso Standard Oil Company 1958 Response to Experiences with Atlas Butyl Tires Esso Standard Oil Company, Inc. 1958 A Creative Problem Analysis and Suggested Areas of Research for a Motivational Research Study Affecting the Advertising and Ellington & Company Inc. and 33 849A Merchandising Areas of the Celanese Corporation Celanese Corp. of America 1957 33 849.1A Proposed Motivational Research for Celanese Corporation Ellington & Company Inc. 1957 A Creative Memo on What Motivates Housewives to Buy Bakery Brooks, Smith, French & Dorrance, 33 850E Products other than Bread Inc. 1957 33 851A Proposal for a Motivational Research Study on TOTAL Gas A Motivational Research Study of the Sales and Advertising Compagnie Francaise de Raffinage 1957 33 851C Problems of Total -- A French Oil and Gasoline Company Compagnie Francaise de Raffinage 1958 33 851E Letter-Memo re: 5 Proposed Total Gas Ads Based on Research Compagnie Francaise de Raffinage 1957 33 851.1A Proposal on TOTAL Compagnie Francaise de Raffinage 1954 33 851.1B 33 851.1C Rapport Preliminaire D'Une Etude Sur L'Opinion des Automobilistes Francais a L'Egard de L'Essence et des Uiles Total Compagnie Francaise de Raffinage Rapport D'Une Etude sur L'Opinion des Automobilistes Francais a 1960 L'Egard de L'Essence et des Huiles Total Compagnie Francaise de Raffinage 1961 33 851.1E Raffinerie de Provence Compagnie Francaise de Raffinage 1960 33 851.2E Memorandum on Proposed Total Butyl Advertising Compagnie Francaise de Raffinage 1962 33 851.2C Une Etude de Recherche Motivationnelle des Facteurs qui sont Responsables de L'Efficacite des Stations-Services de Total Compagnie Francaise de Raffinage 1961
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 33 851.3E Gas and Oil Film and Television Advertising in the United States prepared for Total A Creative Problem Analysis and Proposal for a Motivational Research Program to Determine Elements of Effective Package Compagnie Francaise de Raffinage 1963 33 852A Design for Johnson's Wax Products S. C. Johnson & Son, Inc. 1957 Possible Motivational Research for National Consumer Finance National Consumer Finance 33 854A Association A Creative Analysis of a Motivational Research Study for Diamant Association 1957 34 856A Flour Georg Plange 1957 34 856C A Study about Buying Motivations for Diamant Flour Products Georg Plange Weizenmuehle 1958 34 857A A Creative Problem Analysis and Suggested Areas of Research of the Sales and Advertising Problems of British Motor Corporation Summary of a Progress Report on the Sales and Advertising F. H. Hayhurst Co. Limited 1957 34 857B Problems of the British Motor Corporation Executive Summary of the Sales and Advertising Problems of F. H. Hayhurst Co. Limited 1957 34 857C British Motor Corporation A Motivational Research Study of the Sales and Advertising F. H. Hayhurst Co. Limited 1957 34 857.1C Problems of the British Motor Corporation A Creative Problem Analysis oand Proposal for a Motivational Research Program dealing with the Soft Drink Market in Mexico F. H. Hayhurst Co. Limited 1957 34 858A City Mr. Rudolfo Gonzalez 1957 34 858B Marketing Potential of "Seven-Up" and "Squirt" in Switzerland Cerveceria de Mexicali, S. A. 1958 A Pilot Research Study n the Problems of Introducing "Seven-Up" Mr. Victor I. Gonzales -- Cerveceria 34 858D and "Squirt" in Switzerland Memo on Seven-Up Responses of 60 Consumers in the Sonorade Mexicali, S. A. 1959 34 858E Sinaloa Area A Proposal for a Motivational Research Study of the Sales and Mr. Victor Gonzales 1957 34 859A Advertising Problems of O. M. Scott & Sons O. M. Scott & Sons Company Arndt, Preston, Chapin, Lamb and 1957 34 860A A Creative Problem Analysis of Acme Supermarket Signs A Proposal for a Motivational Research Study on the Sales and Keen, Inc. 1957 34 861A Advertising Problems of Ovaltine Increasing the Sale of Ovaltine -- Progress Report of a Motivational The Wander Company 1957 34 861B Study The Wander Company 1957 34 861C Increasing the Sale of Ovaltine -- Report of a Motivational Study The Wander Company 1957
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Steve DichterReportsInventory - Hagley Museum and Library

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