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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

A Summary of the Motivational Research Study on How to Luggage <strong>and</strong> Leather Goods<br />

50 1100.1B Revitalize the Luggage Market at the Retail <strong>and</strong> Consumer Levels Manufacturers of America, Inc. 1959<br />

50 1101A American Thermos Products Co. American Thermos Products Co. 1958<br />

50 1102C<br />

50 1103A<br />

Das Gegenwaertige Persoenlichkeitsbild der Schwarzkopf-<br />

Produkte -- Eine Motivstudie ueber die Reaktionen der Deutschen<br />

Verbraucherin zu "Taft", dem "Fluessigen Haarnetz" Kurt Schwarzkopf 1958<br />

Proposal for Testing New Advertising Campaign on B. F. Goodrich<br />

Industrial Products The Griswold-Eshleman Company 1958<br />

50 1104A Cockshutt Farm Equipment<br />

The Motivating Response Patterns to a MacLean's 'Tongue Test'<br />

The Griswold-Eshleman Company 1958<br />

50 1105TV<br />

Commercial<br />

The Motivating Response Patterns to Two MacLean's Toothpaste<br />

S. H. Benson Ltd. 1958<br />

50 1105.1TV<br />

Commercials<br />

A Proposal for a Motivational Research Study on the Sales <strong>and</strong><br />

S. H. Benson Ltd. 1958<br />

50 1106A<br />

Advertising Problems of Concrete Limited E. Walter George Limited 1958<br />

Proposal for a Pilot Psychological Research Study of the Problem<br />

of Building the Membership of the Oil Heat Institute Distribution Oil Heat Institute Disbrtibution<br />

50 1107A Division <strong>and</strong> the Most Effective Use of Its Services to Its Members<br />

Division 1958<br />

50 1108A A Proposal for an Annual Consultant Service Stanfield, Johnson & Hill Limited<br />

Ashe <strong>and</strong> Engelmore Advertising<br />

1958<br />

50 1109A Riegel Work Gloves<br />

Agency 1958<br />

Problem Analysis <strong>and</strong> Proposal for a Motivational Research Study National Broom Corn <strong>and</strong> Supply<br />

50 1110A<br />

aimed at Increasing the Sale of Corn Brooms<br />

Dealers Association 1958<br />

50 1111A<br />

Proposal for a Motivational Research Study aimed at Creating<br />

Leadership Position for the American Express Credit Card Plan American Express Company 1958<br />

50 1111.1A<br />

Proposal for a Motivational Research Study aimed at Creating<br />

Leadership Position for the American Express Credit Card Plan American Express Company 1959<br />

50 1111.2A Memor<strong>and</strong>um on a Revised Study Proposal<br />

Outline for a Motivational Research Study aimed at Increasing<br />

American Express Company 1959<br />

50 1112A<br />

Business for Hot Springs National Park -- Arkansas Chamber of Commerce 1958<br />

50 1113A Chilton Greetings Company Chilton Greetings Company 1958

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