Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
62 1367B Interim Progress Memor<strong>and</strong>um on a Motivational Study for Citroen<br />
A Motivational Research Study on the Sales <strong>and</strong> Advertising<br />
Citroen Cars Corporation 1961<br />
62 1367C<br />
Problems of Citroen Cars in the United States Citroen Cars Corporation 1961<br />
62 1368A Rokeach Smith/Greenl<strong>and</strong> Co., Inc. 1960<br />
62 1368F A Motivational Test <strong>and</strong> Analysis of New Rokeach Labels<br />
A Motivational Research Study of the Major Problem Areas for<br />
Smith/Greenl<strong>and</strong> 1961<br />
62 1368C<br />
Rokeach within the Kosher Food Market<br />
Proposal for a Research Project to Uncover the General Attitudes<br />
that Exist in the Consumer's Mind in relation to Curtains <strong>and</strong><br />
Smith/Greenl<strong>and</strong> Company, Inc. 1961<br />
62 1369A<br />
Draperies Norman, Craig & Kummel, Inc. 1960<br />
62 1369.1A<br />
Proposal for a Research Project to Uncover the General Attitudes<br />
that exist in the Institutional Decorator's Mind in relation to Curtains<br />
<strong>and</strong> Draperies generally <strong>and</strong> Rovana specifically<br />
A Proposal for a Continuous Consumer Panel Service conducted<br />
by the Institute for Motivational Research for the New York Times<br />
Norman, Craig & Kummel, Inc. 1961<br />
62 1370A<br />
<strong>and</strong> its Food Advertisers n.d.<br />
62 1370A-Sup<br />
1370P-<br />
The New York Times Grocery Workshop The New York Times 1961<br />
62 Publicity General Findings of First Workshop Session for Publicity Releases The New York Times 1961<br />
1370P.Publi Publicity Release #5 -- New York Times Grocery Research<br />
62 city1<br />
Workshop "A Letter from Dr. Dichter"<br />
Draft of Publlicity Release #6 New York Times Grocery Research<br />
Workshop "Letter from Dr. Dichter" -- The Crucial Role of Word-of-<br />
The New York Times n.d.<br />
62 1370 Pub#6<br />
Mouth<br />
Draft of Publicity Release #6 New York Times Grocery Research<br />
The New York Times 1962<br />
1370 Workshop "A Letter from Dr. Dichter" -- Must the Housewife<br />
62 Pub#6a<br />
Choose between a Ru <strong>and</strong> a Revolution<br />
Draft of Publicity Release #7 New York Times Grocery Research<br />
The New York Times 1962<br />
62 1370 Pub#7<br />
Workshop -- The Inside Story The New York Times 1962<br />
1370P- The New York Times Grocery Workshop -- Special Note on<br />
62 Attitudes<br />
1370P-<br />
Attitudes of Panel Members to the New York Times The New York Times 1961<br />
62 Fallout<br />
1370P.Fallo<br />
"Fallout" from First Grocery Workshop Session The New York Times 1961<br />
62 ut 1 "Fallout" from the Second Grocery Workshop Session The New York Times 1961
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