Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
Creative Analysis of MRP Responses to Six "Swan" Commercials --<br />
A Test of TV Storyboards for "Swan" Liquid Dishwashing Batten, Barton, Durstine & Osborn,<br />
85 1911E<br />
Detergent<br />
Inc. 1965<br />
85 1912A American Tourist Travel to Irel<strong>and</strong> -- A Research Proposal<br />
Proposal for a Research Study of the Motivating Factors in<br />
Irish Tourist Board 1965<br />
85 1913A<br />
Accident Prevention of the F-104 Lockheed-California Company 1965<br />
85 1914A Florida Celery Association Botts Advertising, Inc. 1965<br />
85 1914C A Motivational Research Study on Florida Celery Florida Fresh Produce Exchange 1966<br />
85 1915A The Black & Decker Mfg. Co. The Black & Decker Mfg. Co. 1965<br />
85 1916B A Report on Names Don Kemper Company, Inc. 1965<br />
85 1917A Gerity Dishwasher<br />
Outline of the Practical Purposes of a Motivational Research Study<br />
Gerity Gifts, Incorporated 1959<br />
85 1918A<br />
on the Unsatisfied Consumer Needs<br />
Vorschlag zu einer Motivstudie uber das Image der Alitalia in<br />
Deutschl<strong>and</strong> unddie Psychologischen Veraussetzungen einer<br />
Union Carbide Corporation 1960<br />
85 1919A Marktgerechten Werbe- und Public-Relations-Kenzeptien<br />
Proposal for a Motivational Research Study on Chewing Gum in<br />
Arcor Werbeagentur n.d.<br />
85 1920A<br />
the New York Market<br />
Proposal for a Psychological Research Study on Dale Carnegie<br />
Wm. Wrigley Jr. Company 1965<br />
85 1921A<br />
Courses Dale Carnegie & Associates, Inc. 1965<br />
85 1922E Memo on Waddington Playing Cards 1965<br />
85 1923A<br />
Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
Advertising Opportunities of American Israeli Shipping Lines Zim Lines 1965<br />
85 1923C The Sales <strong>and</strong> Advertising Problems of the Shalom<br />
Vorschlag fur eine Motiv- und Marketingstrategie-Studie ueber die<br />
Psychologische Problematik des Sparens sowie des Bausparens<br />
Verbunden mit einer Analyse der Bausparkassen-<br />
Zim Lines 1966<br />
85 1924A<br />
Gemeinschaftswerbung<br />
Vorschlag zu einer Motiv- und Marketingstudie uber die Rank<br />
Deutscher Sparkassenverlag n.d.<br />
85 1925A<br />
Xer0x-Kopierautomaten 914 und 813 Rank Xerox GmbH<br />
Allgauer Alpensilch<br />
n.d.<br />
Aktiengesellschaft 1965<br />
85 1926A Proposal for Ad Tests on Bear Br<strong>and</strong><br />
Bericht uber die Ergebnisse einer Baeren-Marken-<br />
Anzeigenvorpruefung -- Die Motivpsychologischen<br />
Voraussetzungen fur eine Optimale Anzeigengestaltung fur Baren-<br />
85 1926B<br />
Marke<br />
Allgauer Alpenmilch<br />
Aktiengesellschaft 1965