Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
3 64E Time Magazine Letter<br />
Proposal for a Psychological Study of TIME Magazine’s Influence<br />
Time Incorporated 1956<br />
3 64.1A<br />
on Its Advertising Content 1947<br />
3 64.2A Proposal for a Motivational Research Study for Time Magazine Time Magazine 1956<br />
3 64.3A Time Magazine letter re: study<br />
Proposal for a Motivational Research Study for Time Magazine on<br />
Time, Inc. 1956<br />
3 64.4A<br />
the Why of Time’s Success Time, Inc. 1956<br />
3 64.5 Summary of Psychological Study for Time Magazine 1947<br />
3 64.5A Time Magazine letter Time Magazine 1947<br />
3 64.6A Time Magazine letter Time, Inc. 1959<br />
Preliminary Proposal for a Psychological Study of the Personality The American Brake Shoe<br />
4 65A<br />
of The American Brake Shoe Company<br />
Proposal for a Psychological Analysis of the Sales <strong>and</strong> Advertising<br />
Company 1948<br />
4 66A<br />
Problems of Swan<br />
Temporary Progress Report on the Psychological Analysis of the<br />
1948<br />
4 66B<br />
Sales <strong>and</strong> Advertising Problems of Swan Soap<br />
A Psychological Analysis of the Sales <strong>and</strong> Advertising Problems of<br />
n.d.<br />
4 66C<br />
Swan Soap<br />
Proposal for a Psychological Analysis of the Sales Problems of the<br />
1948<br />
4 67A<br />
Dictaphone Company The Dictaphone Company 1947<br />
4 67E Memo on Dictaphone n.d.<br />
A Psychological Analysis of an Advertising Campaign of the The Institute of Life Insurance<br />
4 68<br />
Institute of Life Insurance Companies<br />
Preliminary Report: Comparison of Three Versions of an Ad<br />
Companies 1948<br />
4 68F<br />
Ending<br />
Proposal for a Psychological Analysis of the Sales <strong>and</strong> Advertising<br />
1948<br />
4 69A<br />
Problems of Flexees Brassieres<br />
Proposal for a Research Study of the Sales <strong>and</strong> Advertising<br />
1948<br />
4 70A<br />
Problems of The Harry Doehla Company The Harry Doehla Company 1948<br />
Proposal for a Study of Labor-Management Problems at the The Doehla Greeting Cards<br />
4 70AA<br />
Doehla Greeting Cards Company<br />
Company 1949<br />
A Psychological Analysis of the Sales <strong>and</strong> Advertising Problems of The Doehla Greeting Card<br />
4 70C<br />
The Doehla Greeting Card Company<br />
Company 1948<br />
4 70E Memo from Dr. Dichter to Dr. Harry Doehla n.d.<br />
4 71 An Experimental Study on “What Makes a Good Greeting Card” 1948
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