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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

85<br />

1937B.1<br />

Add. Addendum Progress Report -- Today's Italian Suit Consumer<br />

Etude de Motivations sur le Marche du Costume a Prix Eleve en<br />

1966<br />

86 1937C<br />

Allemagne, France et Italie.<br />

Vorschlag zu einer Motiv- und Marketingstrategiestudie uber die<br />

Merz-Spezial-Dragees und die Motivpsychologischen<br />

Voraussetzungen fur eine Optimale Werbung und Promotion der<br />

Lanificio Fratelli Cerruti 1966<br />

86 1939A<br />

Idee "Kosmetik von Innen" Merz & Co., Chemische Fabrik n.d.<br />

86 1939C<br />

Motiv- und Marketingstrategiestudie uber die Merz - Spezial -<br />

Dragees -- Die Motivpsychologischen Voraussetzungen fur eine<br />

Optimale Werbung und Promotion der Idee "Kosmetik von Innen"<br />

Primer Informe referente a un Estudio de Estrategia de<br />

"Marketing" y Motivacion sobre la Introduccion de Camisas Tervilor<br />

en el Mercado Frances -- Las Condiciones Motivo-Psicologicas<br />

para una Estrategia Optima de Venta y Propag<strong>and</strong>a para Camisas<br />

de Caballero de Procedencia Espanola y de Precio Medio en el<br />

Firma Merz & Co., Chemische<br />

Fabrik 1966<br />

86 1940B<br />

Mercado Frances.<br />

Ultimo Informe referente a un Estudio de Estrategia de "Marketing"<br />

y Motivacion sobre la Introduccion de Camisas Tervilor en el<br />

S.A. Viladomiu 1966<br />

86 1940C<br />

Mercado Frances S.A. Viladomiu 1966<br />

86 1941A Proposal on Advertising Research for Bourbon Whisky Don Kemper Company, Inc.<br />

American Cyanamid Company -<br />

1966<br />

86 1942A A Research Program on the Breck Image <strong>and</strong> Products Consumer Products Division 1966<br />

Basic Hypotheses developed from an Exploratory Study of Hair John H. Breck Division - American<br />

86 1942C<br />

Care <strong>and</strong> Hair Care Products<br />

Proposal for a Motivational Research Study on New Opportunities<br />

Cyanamid Co. 1966<br />

86 1943A<br />

for Las Vegas Resorts<br />

A Proposal for a Motivational Research Study on the Sales <strong>and</strong><br />

Del Webb Enterprises 1966<br />

86 1944A<br />

Advertising Problems of Gas Cookers<br />

Resistance still to be Conquered -- A Motivational Research Study<br />

The Gas Council 1966<br />

86 1945C<br />

of the Broxodent Automatic Toothbrush Est, AESUP 1966<br />

Vorschlag zu einer Motivpsychologischen Untersuchungs- und OLIVIN Wiesbaden und Hans<br />

86 1946A<br />

Testreihe uber die Neue BAC-Rezeptur<br />

Schnupp, Werbeberater BDW 1966

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