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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

36 878.6B<br />

36 878.6C<br />

36 878.7B<br />

36 878.7C<br />

36 878.8B<br />

36 878.8C<br />

878.8C-<br />

36 Exec<br />

36 878.9A<br />

36 878.9B<br />

36 878.9B.1<br />

36 878.9B.2<br />

36 878.9C.1<br />

36 878.9C.2<br />

36 878.10B<br />

36 878.10C<br />

36 879E<br />

36 880A<br />

An Executive Summary of a Motivational Research Study of the<br />

Depth of Penetration <strong>and</strong> the Competitive Climate for Lager Beer<br />

in the Western Provinces<br />

A Motivational Research Study of Consumer Reactions to Plain,<br />

Molson's Brewery 1959<br />

Green <strong>and</strong> Amber Bottles for Lager Beer<br />

An Executive Summary of Findings for Molson Lager Beer Label<br />

Molson's Brewery Limited 1959<br />

Testing<br />

A Motivational Research Study of the Penetration of the Molson<br />

Molson's Brewery Limited 1959<br />

Canadian Lager Beer, Neckb<strong>and</strong> <strong>and</strong> Cap Molson's Brewery Limited 1959<br />

An Executive Summary of a Motivational Research Study of<br />

Consumer Reactions to Plain, Green <strong>and</strong> Amber Bottles for Lager<br />

Beer<br />

A Motivational Research Study on the Competitive Beer Drinking<br />

Molson's Brewery Limited 1959<br />

Climate in Quebec<br />

A Motivational Research Study on the Competitive Beer Drinking<br />

Molson's Brewery Limited 1960<br />

Climate in Quebec<br />

A Program of Motivational Research in Manitoba <strong>and</strong> Alberta for<br />

Molson's Brewery Limited 1960<br />

Molson's Brewery Limited<br />

Executive Summary of a Motivational Research Study on the Role<br />

Molson's Brewery Limited 1960<br />

of "Canadian" in Ontario<br />

An Executive Summary Motivational Research Study of the Lager<br />

Molson's Brewery (Ontario) Ltd. 1960<br />

Beer Climate in Alberta<br />

An Executive Summary of a Motivational Research Study on<br />

Sicks' Breweries Ltd. n.d.<br />

Molson's Manitoba Image<br />

A Motivational Research Study of the Lager Beer Climate in<br />

Sicks' Breweries, Ltd. 1960<br />

Alberta<br />

A Motivational Research Study of the Current Beer Drinking<br />

Sicks' Breweries Ltd. 1960<br />

Climate in Manitoba<br />

Executive Summary of a Motivational Research Study on the Role<br />

Sicks' Breweries, Ltd. 1960<br />

of "Canadian" in Ontario<br />

A Motivational Research Study of the Role of "Canadian" in<br />

Molson's Brewery (Ontario) Ltd. 1960<br />

Ontario<br />

Creative Analysis Based on Limited Field & Panel Testing of<br />

Molson's Brewery (Ontario) Ltd. 1960<br />

Canterbury Tea Packages Walter L<strong>and</strong>or & Associates 1956<br />

A Proposal for a Motivational Research Study of the Sales <strong>and</strong><br />

Advertising Problems of Beech Aircraft Corporation Krupnick & Associates, Inc. 1957

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