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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

30 802D<br />

A Motivational Pilot Study of the Sales <strong>and</strong> Advertising Problems of<br />

Youngstown Dishwashers<br />

30 802.1A Motivational Pilot Study on Youngstown Dishwashers<br />

Brooke, Smith, French & Dorrance,<br />

Inc. 1956<br />

Brooke, Smith, French & Dorrance,<br />

Inc. 1956<br />

30 803A Proposed Motivational Research Study on Cooperatives Cooperative League of the U. S. A. 1956<br />

American Cooperatives <strong>and</strong> Consumer Motivations -- An The Cooperative League of the<br />

30 803C<br />

Exploratory Study<br />

Proposal for a Motivational Research Study of the Sales <strong>and</strong><br />

USA 1957<br />

30 804A<br />

Advertising Problems of F. W. Woolworth Stores<br />

A Proposal for a Two Phased Research Program to Determine<br />

Basic Consumer Buying Motivations <strong>and</strong> Purchase Patterns in<br />

Connection with Launching a New "Flying -A-" Gasoline <strong>and</strong><br />

Lynn Baker, Inc. 1956<br />

30 805A<br />

Announcing the New "Flying -A-" Refinery Buchanan & Company, Inc. 1956<br />

Proposal for a Motivational Research Study of the Sales <strong>and</strong> Arndt, Preston, Chapin, Lamb <strong>and</strong><br />

30 806A<br />

Advertising Problems of Drexel Furniture<br />

Keen, Inc. 1956<br />

30 807A<br />

A Proposal for a Motivational Research Study of the Sales <strong>and</strong><br />

Advertising Problems of Chicken of the Sea <strong>and</strong> White Star Tuna Erwin, Wasey & Company, Inc. 1956<br />

30 808D A Pilot Motivational Study on Ronson Lighters<br />

A Proposal for a Motivational Research Study for the Seattle First<br />

Norman, Craig & Kummel, Inc. 1956<br />

30 809A<br />

National Bank<br />

Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Research Study of the Sales, Marketing, Merch<strong>and</strong>ising <strong>and</strong><br />

Ruthrauff & Ryan, Inc. 1956<br />

31 811A<br />

Advertising Problems of Bavarian Brewing Company Bavarian Brewing Company 1956<br />

31 811B Preliminary Survey Findings Relative to Packaging<br />

A Psychological Motivational Research Study on the Sales <strong>and</strong><br />

Bavarian Brewing Company 1956<br />

31 811C<br />

Advertising Problems of Bavarian Beer Bavarian Brewing Company 1957<br />

31 811E Memo on Proposed Advertising Campaign for Bavarian's Beer n.d.<br />

31 811F An Interim Report on Proposed Bavarian's Ads<br />

Memo on the Progress Report Delivered to Bavarian Brewing<br />

Bavarian Brewing Company 1957<br />

31 811.1B<br />

Company Bavarian Brewing Company 1956<br />

31 811.1C An Interim Report on Bavarian's Label Test Bavarian Brewing Company 1957<br />

31 811.2B An Interim Report on Bavarian's Label Test Bavarian Brewing Company 1957<br />

A Creative Research Memo on Improving the Competitive Position Brooke, Smith, French & Dorrance,<br />

31 812E<br />

of an Airline<br />

Inc. 1956

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