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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

Draft Copy -- An Executive Summary of a Pilot Study on "The Canadian Advertising Research<br />

56 1255.1D<br />

Impact of 'In-Home' Media"<br />

Letter Proposal for a Study of the Circulation <strong>and</strong> Editorial<br />

Foundation 1960<br />

57 1256A<br />

Opportunities <strong>and</strong> Problems of the Neuer Kurier<br />

A Problem Analysis <strong>and</strong> Proposal for a Motivational Research<br />

Study on the Effectiveness of the Image of the New Jersey Bank<br />

Neuer Kurier 1960<br />

57 1257A<br />

<strong>and</strong> Trust Company<br />

Proposal for a Motivational Research Study for the Ohio Oil<br />

Force, Inc. 1960<br />

57 1258A<br />

Company<br />

Memor<strong>and</strong>um on a Motivational Market Research Plan for the<br />

The Ohio Oil Company 1960<br />

57 1259A<br />

Advertising Specialty Guild<br />

A Comparative Analysis of Franco-American Chicken Gravy with<br />

n.d.<br />

57 1260E<br />

College Inn Chicken Gravy<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Cunningham & Walsh, Inc. 1960<br />

57 1261A Research Study on a "Laundry-Dryer-Scent Product"<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Bon Ami Company 1960<br />

57 1261A (Rev) Research Study on a "Laundry-Dryer-Scent Product"<br />

Summary of Tentative Findings -- Bon Ami Phase I: Cleanser <strong>and</strong><br />

Bon Ami Company 1960<br />

57 1261B<br />

Jet Spray -- Bon Ami Phase II: New Products<br />

A Motivational Research Study on Bon Ami Cleanser <strong>and</strong> the Bon<br />

Bon Ami Company 1960<br />

57 1261D1<br />

Ami Corporate Image<br />

A Motivational Research Study <strong>and</strong> Product Test of Two Proposed<br />

Bon Ami Company 1960<br />

57 1261D2<br />

Bon Ami Products Bon Ami Company 1960<br />

57 1261D3 Pilot Research Project regarding Bon Dent Denture Cleanser<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Bon Ami Company 1960<br />

57 1261E Research Study on a "Laundry-Dryer-Scent Product"<br />

Summary of Tentative Findings -- Bon Ami Phase I: Cleanser <strong>and</strong><br />

Bon Ami Company 1960<br />

57 1261.1B<br />

Jet Spray -- Bon Ami Phase II: New Products Bon Ami Company 1960<br />

An Analysis of Consumer Purchase Motivation in the Field of Soap Proctor & Gamble De Venezuela C.<br />

57 1262A Production <strong>and</strong> the Future of the Detergent Market in Venezuela<br />

A. 1960<br />

57 1263A McNeil Laboratories, Inc. McNeil Laboratories, Inc. 1960<br />

Contemporary Opportunities <strong>and</strong> Problems of Copper <strong>and</strong> Its Copper & Brass Research<br />

57 1264A<br />

Principal Alloys, Brass, Bronze <strong>and</strong> Nickel Silver<br />

Association 1960<br />

57 1265A Proposal for a Project for Duke Cigarettes Market Planning Corporation 1959

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