Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
4 78.2E Borden’s Elsie Young <strong>and</strong> Rubicam 1952<br />
4 78.3E Borden’s Mayonnaise & Salad Dressing Young <strong>and</strong> Rubicam 1952<br />
4 78.4E Borden’s None Such Mince Meat Young <strong>and</strong> Rubicam 1952<br />
4 78.5E Borden’s Evaporated Milk Young & Rubicam 1951<br />
4 78.6E Lady Borden’s Ice Cream Young <strong>and</strong> Rubicam 1952<br />
4 78.7E Borden’s Cream Young <strong>and</strong> Rubicam 1952<br />
4 78.8E Borden’s Milk Young <strong>and</strong> Rubicam 1952<br />
4 78.9E Starlac Young <strong>and</strong> Rubicam 1952<br />
4 78.10E Borden’s Buttermilk<br />
Research Proposal for a Psychological Analysis of the Physician-<br />
Young <strong>and</strong> Rubicam 1952<br />
Patient Relationship to be done for the Alameda County Medical Alameda County Medical<br />
4 79A<br />
Association<br />
Association<br />
California Medical Association <strong>and</strong><br />
Alameda County Medical<br />
1949<br />
4 79C A Psychological Study of the Doctor-Patient Relationship<br />
A Preliminary Psychological Study of Consumer Reactions to<br />
Association 1950<br />
4 80<br />
Three Feathers’ Merch<strong>and</strong>ising <strong>and</strong> Advertising<br />
The Sales <strong>and</strong> Advertising Problems of Embassy Cigarettes: A<br />
1949<br />
4 81D<br />
Psychological Pilot Study<br />
The Sales Potentials for Ammoniated Dentifrice: Proposal for a<br />
Geyer, Newell & Ganger 1949<br />
Psychological Research Study for The Colgate Palmolive Peet The Colgate Palmolive Peet<br />
4 82A<br />
Company<br />
The Sales <strong>and</strong> Advertising Problems of Colgate Dentifrice:<br />
Company 1949<br />
Proposal For a Psychological Research Study for The Colgate The Colgate Palmolive Peet<br />
4 82AA<br />
Palmolive Peet Company<br />
The Sales <strong>and</strong> Advertising Problems of Colgate Dentifrice:<br />
Proposal For a Psychological Research Study for The Colgate<br />
Company 1949<br />
4 082AAA<br />
Palmolive Peet Company The Colgate Palmolive Peet Com 1949<br />
The Sales <strong>and</strong> Advertising Problems of Colgate Dental Cream The Colgate Palmolive Peet<br />
4 82AAA<br />
Proposal for a Psychological Research Study<br />
An Experimental Research Study of The Sales <strong>and</strong> Advertising<br />
Company 1949<br />
4 82D<br />
Problems of Colgate Toothpaste<br />
A Psychological Analysis of Interviews Conducted with Twelve<br />
Ted Bates <strong>and</strong> Company 1950<br />
4 82.1D<br />
“Strike It Rich” Applicants Colgate-Palmolive-Peet Company<br />
The Journal of Consumer<br />
1952<br />
4 83 Segmenting the Senior Citizen Market<br />
Marketing n.d.
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